hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m going to answer a question from one of
going to answer a question from one of
going to answer a question from one of my Facebook reader Syed who wants to
my Facebook reader Syed who wants to
my Facebook reader Syed who wants to start a new ice cream business and
start a new ice cream business and
start a new ice cream business and wanted my advice on how to get started
wanted my advice on how to get started
wanted my advice on how to get started and we had a couple questions so
and we had a couple questions so
and we had a couple questions so specifically is asking about Facebook
specifically is asking about Facebook
specifically is asking about Facebook how to advertise on Facebook if it’s
how to advertise on Facebook if it’s
how to advertise on Facebook if it’s worth setting up a website or a brand
worth setting up a website or a brand
worth setting up a website or a brand page on Facebook what do I think about
page on Facebook what do I think about
page on Facebook what do I think about partnering up with shops or creating the
partnering up with shops or creating the
partnering up with shops or creating the shop in a university college or shopping
shop in a university college or shopping
shop in a university college or shopping mall and how do you promote the the
mall and how do you promote the the
mall and how do you promote the the company so thanks to the questions I had
company so thanks to the questions I had
company so thanks to the questions I had I think it’s a very common question a
I think it’s a very common question a
I think it’s a very common question a lot of entrepreneurs face when they’re
lot of entrepreneurs face when they’re
lot of entrepreneurs face when they’re starting a new business and so hopefully
starting a new business and so hopefully
starting a new business and so hopefully we can answer questions that a lot of
we can answer questions that a lot of
we can answer questions that a lot of entrepreneurs are facing right now in
entrepreneurs are facing right now in
entrepreneurs are facing right now in terms of the Facebook thing I think it’s
terms of the Facebook thing I think it’s
terms of the Facebook thing I think it’s a good idea to have a Facebook page for
a good idea to have a Facebook page for
a good idea to have a Facebook page for your company it’s really easy to set up
your company it’s really easy to set up
your company it’s really easy to set up you don’t need to have a lot of
you don’t need to have a lot of
you don’t need to have a lot of technical skills and a lot of
technical skills and a lot of
technical skills and a lot of entrepreneurs are using that instead of
entrepreneurs are using that instead of
entrepreneurs are using that instead of having their own website just because
having their own website just because
having their own website just because it’s so easy to set up and they can
it’s so easy to set up and they can
it’s so easy to set up and they can manage everything themselves that may
manage everything themselves that may
manage everything themselves that may not be an ideal kind of long-term
not be an ideal kind of long-term
not be an ideal kind of long-term situation but a lot of entrepreneurs
situation but a lot of entrepreneurs
situation but a lot of entrepreneurs will launch with just a Facebook page
will launch with just a Facebook page
will launch with just a Facebook page and then as you’re making money you’re
and then as you’re making money you’re
and then as you’re making money you’re able to afford going out and getting a
able to afford going out and getting a
able to afford going out and getting a designer and creating your own website
designer and creating your own website
designer and creating your own website I’m a big believer in not spending a lot
I’m a big believer in not spending a lot
I’m a big believer in not spending a lot of money until I’m making money so this
of money until I’m making money so this
of money until I’m making money so this is a great way to do it if you just
is a great way to do it if you just
is a great way to do it if you just create a Facebook page doesn’t cost you
create a Facebook page doesn’t cost you
create a Facebook page doesn’t cost you anything you make a quick banner and you
anything you make a quick banner and you
anything you make a quick banner and you start promoting your business before you
start promoting your business before you
start promoting your business before you actually go up launch your site now in
actually go up launch your site now in
actually go up launch your site now in terms of the Facebook ads that can be
terms of the Facebook ads that can be
terms of the Facebook ads that can be really tough because it’s really hard to
really tough because it’s really hard to
really tough because it’s really hard to make direct sales to Facebook ads the
make direct sales to Facebook ads the
make direct sales to Facebook ads the Facebook community is more about
Facebook community is more about
Facebook community is more about building relationships and getting
building relationships and getting
building relationships and getting people interested in what you’re doing
people interested in what you’re doing
people interested in what you’re doing and then hopefully after they’ve you
and then hopefully after they’ve you
and then hopefully after they’ve you know built that relationship with you
know built that relationship with you
know built that relationship with you they end up buying whatever product or
they end up buying whatever product or
they end up buying whatever product or service you’re having but for you know
service you’re having but for you know
service you’re having but for you know just to advertise your ice cream product
just to advertise your ice cream product
just to advertise your ice cream product you’re probably not going to make a lot
you’re probably not going to make a lot
you’re probably not going to make a lot of money off of Facebook Ads directly
of money off of Facebook Ads directly
of money off of Facebook Ads directly your better bet is to promote your page
your better bet is to promote your page
your better bet is to promote your page have a lot of great content have some
have a lot of great content have some
have a lot of great content have some fun things that make people want to come
fun things that make people want to come
fun things that make people want to come back and of course also promote your ice
back and of course also promote your ice
back and of course also promote your ice cream products and so it’s a longer term
cream products and so it’s a longer term
cream products and so it’s a longer term commitment with anything else I like
commitment with anything else I like
commitment with anything else I like testing things so try it out see if it
testing things so try it out see if it
testing things so try it out see if it works you know commit a minimum or
works you know commit a minimum or
works you know commit a minimum or maximum budget I guess to it and see if
maximum budget I guess to it and see if
maximum budget I guess to it and see if your
your
your optimal with that so you can say 100
optimal with that so you can say 100
optimal with that so you can say 100 bucks 200 bucks 500 bucks dude if you’re
bucks 200 bucks 500 bucks dude if you’re
bucks 200 bucks 500 bucks dude if you’re comfortable with but don’t go you know
comfortable with but don’t go you know
comfortable with but don’t go you know too far beyond because it’s easy to to
too far beyond because it’s easy to to
too far beyond because it’s easy to to spend a lot of money right anybody can
spend a lot of money right anybody can
spend a lot of money right anybody can spend money and I want to make sure
spend money and I want to make sure
spend money and I want to make sure you’re you’re the entrepreneur can
you’re you’re the entrepreneur can
you’re you’re the entrepreneur can actually make money doing this I think
actually make money doing this I think
actually make money doing this I think with any new entrepreneur venture it’s
with any new entrepreneur venture it’s
with any new entrepreneur venture it’s really important to test on a small
really important to test on a small
really important to test on a small scale to see if what you have is a
scale to see if what you have is a
scale to see if what you have is a really good idea or not I don’t know why
really good idea or not I don’t know why
really good idea or not I don’t know why I chose the ice cream business hopefully
I chose the ice cream business hopefully
I chose the ice cream business hopefully it’s because you have a strong passion
it’s because you have a strong passion
it’s because you have a strong passion for ice cream and you think you can
for ice cream and you think you can
for ice cream and you think you can really make a go out of it in it and
really make a go out of it in it and
really make a go out of it in it and it’s not just something to try and make
it’s not just something to try and make
it’s not just something to try and make a lot of money
a lot of money
a lot of money we recently post on our website at a
we recently post on our website at a
we recently post on our website at a profile of Ben & Jerry’s from there the
profile of Ben & Jerry’s from there the
profile of Ben & Jerry’s from there the ice cream Ben and Jerry and they started
ice cream Ben and Jerry and they started
ice cream Ben and Jerry and they started from a five dollar ice cream making
from a five dollar ice cream making
from a five dollar ice cream making corpse and they launched out of an old
corpse and they launched out of an old
corpse and they launched out of an old gas station so I might be an
gas station so I might be an
gas station so I might be an inspirational story for you to read but
inspirational story for you to read but
inspirational story for you to read but I think for you to get started what I
I think for you to get started what I
I think for you to get started what I would try to do is partner up I think
would try to do is partner up I think
would try to do is partner up I think that’s your best bet right now be able
that’s your best bet right now be able
that’s your best bet right now be able to see if it works and start getting
to see if it works and start getting
to see if it works and start getting access to potential customers so I don’t
access to potential customers so I don’t
access to potential customers so I don’t the idea is that you mentioned I think
the idea is that you mentioned I think
the idea is that you mentioned I think your best bet would be to try to get
your best bet would be to try to get
your best bet would be to try to get into the universities colleges shopping
into the universities colleges shopping
into the universities colleges shopping malls but don’t do it by getting your
malls but don’t do it by getting your
malls but don’t do it by getting your own stall that can be really expensive
own stall that can be really expensive
own stall that can be really expensive and you’re blowing again a lot of money
and you’re blowing again a lot of money
and you’re blowing again a lot of money and you don’t know if it’s going to work
and you don’t know if it’s going to work
and you don’t know if it’s going to work out or not what I would try to do is
out or not what I would try to do is
out or not what I would try to do is partner up with somebody who’s already
partner up with somebody who’s already
partner up with somebody who’s already there and try to get a portion of their
there and try to get a portion of their
there and try to get a portion of their table maybe for a day a week month
table maybe for a day a week month
table maybe for a day a week month weekends whatever it is whenever you
weekends whatever it is whenever you
weekends whatever it is whenever you think you know you would probably get
think you know you would probably get
think you know you would probably get some customers coming in partner up with
some customers coming in partner up with
some customers coming in partner up with them you can either give them ideally
them you can either give them ideally
them you can either give them ideally just a cut of the revenue but you may
just a cut of the revenue but you may
just a cut of the revenue but you may have to give them a set fee but it’s
have to give them a set fee but it’s
have to give them a set fee but it’s going to be a lot cheaper to do that on
going to be a lot cheaper to do that on
going to be a lot cheaper to do that on a one offer or two off or three offers
a one offer or two off or three offers
a one offer or two off or three offers you test it then to try to get your own
you test it then to try to get your own
you test it then to try to get your own booth for a month or quarter or year
booth for a month or quarter or year
booth for a month or quarter or year it’s going to be really expensive so
it’s going to be really expensive so
it’s going to be really expensive so that way you can test it see if that
that way you can test it see if that
that way you can test it see if that market works to you or not and if it
market works to you or not and if it
market works to you or not and if it does then you can say hey this makes
does then you can say hey this makes
does then you can say hey this makes sense for me to get my own booth and if
sense for me to get my own booth and if
sense for me to get my own booth and if it doesn’t then you haven’t wasted a lot
it doesn’t then you haven’t wasted a lot
it doesn’t then you haven’t wasted a lot of money needlessly so it’s really
of money needlessly so it’s really
of money needlessly so it’s really important to test on a small scale so
important to test on a small scale so
important to test on a small scale so you’ll find somebody who is also selling
you’ll find somebody who is also selling
you’ll find somebody who is also selling to those markets see if you can strike
to those markets see if you can strike
to those markets see if you can strike up some kind of partnership and from
up some kind of partnership and from
up some kind of partnership and from there you will discover if that is your
there you will discover if that is your
there you will discover if that is your target market or not and if people are
target market or not and if people are
target market or not and if people are willing to buy your ice cream products
willing to buy your ice cream products
willing to buy your ice cream products right so good luck and hopefully that
right so good luck and hopefully that
right so good luck and hopefully that answer some of your questions for you
answer some of your questions for you
answer some of your questions for you because as you’re watching if you liked
because as you’re watching if you liked
because as you’re watching if you liked the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below it makes you want to do more of
below it makes you want to do more of
below it makes you want to do more of these videos for you guys
these videos for you guys
these videos for you guys and if you have a question that I can
and if you have a question that I can
and if you have a question that I can answer for your business or a comment
answer for your business or a comment
answer for your business or a comment about the video feel free to leave it in
about the video feel free to leave it in
about the video feel free to leave it in the comments below I always read those
the comments below I always read those
the comments below I always read those and try to respond to as many as it can
and try to respond to as many as it can
and try to respond to as many as it can so thank you and you’ll see you on the
so thank you and you’ll see you on the
so thank you and you’ll see you on the next episode
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