my childhood when I was a child
in the region of sao paulo was close to
peripheral regions of the city and my
mother was an obstetrician then it was
very common people of all ages.
poor communities to seek help from
my mother in our house we came from
more diverse situations referred to
and my mother has always received
all with open arms to our
home so that he could take care of the best
as possible within the
Her possibilities it also I
party but younger I also had the
opportunity to accompany in hospitals
the company doing normal deliveries and
cesareans including a delivery within a
taxi crazy crazy
It all fueled a
great admiration for what she did
for people’s lives
they really make a difference in
their lives
This was instilled within me by
long time I tried the career of
medicine I tried 23 years was a dream of the
My mother in a dream of mine too.
I ended up not being able to join a
college and ended up opting for my
second option that was architecture
I made the architecture and graduated and started
work in architecture
making corporate bills to
offices
I worked the last ten years both in
say the first ten years in the most
important architectural office
corporate of são paulo project for
large national corporations
international
after that period I began to think
exactly what I was doing with
my architecture that the inspiration of
My mother could make it
I used it within my work and
To start rethinking, you know that I’m in the
right here at the same time the
São Paulo also does not
met my needs more
quality of life or the quality of life
contact with nature safety and
arrived a moment that I decided
Breaking it all up is not enough.
that’s what I wanted for my life
that’s not what I wanted to be able to
to structure my family
There talking to my wife.
they come to me, we ‘ll decide
Let’s break it, let’s get out of here.
paulo son we designed our change
to florianópolis
florianópolis is a city that people
always been very in love
We have created a lot here and always.
we dream of living here and I remember that the
people gathered all left everything that
We had family home friends and family.
employment is our personal safety
We let out all the winters remember that
we arrived here in floripa was well on
Christmas time , we got there.
empty apartment
It was me and my wife and my dog.
arrives at a time he’s all joking with
our change was all that went into the
car
we got together and we came and hit a
insecurity when you had that environment
empty
that’s when I told my wife and now
in you want to do
dropping everything then a situation
completely different unknown to
people and she has left over for me relaxes well
Enjoy the summer I’m here in a
Beautiful beach in a wonderful setting
theme that is part of our dream I
I said it’s right, let’s enjoy it
Leaving was great but as soon as
We ended up going there and started
to fight for our dream and to realize
our dream to settle down here
I’ll have a portfolio under my arm.
and I started to go through all the companies
locations showing the architecture
corporate and all the advice I
I learned over the ten years of
work in sao paulo
but then I came across a reality
completely different here was a
smaller universe companies simpler but
careful with people
incredible then i started to realize
that baby
the architecture team for this all
concepts would not apply concepts
large corporations such an environment
different and had a crucial moment was
When I started to talk to the owners.
of companies was very different from
large corporations that our
contact for project development
is a manager is a director is a
facilities a person who is
concerned about non-compliance but
buriti often adding demands of the
large corporation that forces such
situation owner could not find the
guy who dreamed of this project the guy
who dreamed of this business that
invest the money out of pocket and
I wanted to make this dream a reality
That’s when I started to think poxa
So I have to adapt the whole
architecture for a new normal a new
normal you can imagine the world in
globalization that we have today
people come from various corners and
other large cities also their
families their jobs and go after
a common dream within a company
for example here people from different
country to work and I
I was living just this
people who have left their homes
security and how to create a
work to bring all this together.
group generations different cultures
different expectations as
make all this group
converse, understand, interact differently
of more formal spaces, not old ones
offices
the idea has always been to work with
much more open environments
participatory approaches to make people
if you know people who come from outside
they will find in the city their
contact your business
contact
will be the company that does not form its
new friends to format your family
So
It’s a space, yes, it has to be a lot.
and that’s where he started to
apply the most appropriate concepts such as
if it were a large family with
a family environment that sent homes
environments.
communication places bars and went there
that we started to enter with these
concepts more open spaces so that
everyone can see if they see and be
visa
free communication within the
office informal environments
meeting because it is not a meeting
living room as the armchair of
massage or through networks because
maintain the basic feature
classic of a closed room four
walls a table in the center because
rest areas
all people can sleep after
Lunch relax in the book There is rest
It can also be areas meeting
loud fun places like bar pub
space where beer has even said
Luca local poker table
only those places that try to
bring planet from work environments
and getting people to
communicate and interact and form their
new local families
the consequences of applying
light fun environments in this way
very clear is a tremendous reduction in
new relationship to intriguing gossip
greater synergy between Member States and
working groups
people get to know each other better
people who had no relationship
in the production line of a company
extremes can have a
contact and get to know each other better
are places where you will have
brainstorming
many places where you will also have the
strengthening of company identity
there are points where the curves go
create new features companies
strong that’s why we always talk
so it is
very important always gives the attention
there is a closer relationship
inside the company
companies today as Roberto had said
often is not our
second there is really our first
we spend a lot more time inside the
company in touch with our friends
than with our own family or
with our personal friends
the company really becomes a great
point of contact and
personal development as well as
finally I can not only become a
doctor my mother always dreamed of
but I could not through
inspiration that she gave me to apply
within my catch and seek with what
this is a point of well-being
and good relationships within the
company and thus make the difference
even for the same eight hours
these people but make a difference in
lives
then each project seeks inspiration
of my mother to foment everything
this and that trying to do there
difference in people’s lives within
our own profession
thank you
[Applause]
[Music]
”
Be First to Comment