It’s very strange, it’s giving a
talk about entrepreneurship because
I am most likely the person who
you will know that less than this
entrepreneur in life I’m an entrepreneur
I’m very happy as an entrepreneur but
when I have to fill out a
form when you have a field of
profession the first thing I
I thought of putting a computer that
Since I understand people is in the
front of a computer
The second thing I think of putting
engineer because I graduated in
engineering although it has never
built on a sidewalk
only later I remember to put
entrepreneur thing told businesswoman
very anti I come from this family
thing of not wanting to be an entrepreneur
My parents were most likely the
happiest couple I’ve ever met and the
happiness model them was lack
many ambitions
they believed that when you have to
ambition you’re always thinking of
What do you want to have and is it sad that?
does not have that yet is eventually
You even work hard and work.
What do you not like to make money?
the own technician you add to
My mother tells a story that
When I was very little, she participated
of a group activity in which several
mothers had to write an essay
what they wanted their children to be
when you grow up without most mothers
essays more or less obvious wanted
that the children’s doctors and lawyers
other mothers made more
elaborated
said they wanted their children to
were committed people a world
better than decent people
My mom says she just got that
sheet of newsprint laid
so horizontally wrote the word
happy because I did not have to some
specific thing in life to be happy
just do what you like from there
in this family with all this idea
of simplicity
It was very easy for me to realize that I
would be happy with the job doing a
thing you liked did not need to win
lots of money and for me without an entrepreneur
always seemed the opposite of this path
for happiness and I thought prass
entrepreneur you needed to have
ambition and therefore
to be ambitious was not going to be happy
at least i could not
happy with my manager my great
passion was to refer me since childhood
I really liked music.
but when the young man became very interested
income I was completely
in love the income is obviously
So what I wanted to do with her life?
has a heavy metal band wanted to be
rock is there I could not sing a
sang well I had a tremendous
difficulty facing the audience
To face you here is a difficulty
tremendous
that’s when I decided to learn the instrument
I tried to play the guitar
I could not find it too complicated.
the simplest instrument 78 below
and I was the bass player absurdly
mediocre the more I study I
I realized that any friend of mine when
they would buy low until I got my
borrowed to train for two years.
months was playing the best of what
I tried two years ago to change
that was the thing to set up the band
yield would not work
unfortunately I had another passion
I was completely fissured in
computers since the age of 12
I was in front of a computer was
that nerdy little boy who did not
front of computer
that’s when I had to look for a job
it was very natural for me to look
employment in the IT sector was
very happy computer teacher
as a computer teacher
then I worked with computers in
advertising agencies and was also
very happy working in the agency
publicity in 1994 appeared here in the
brazil the beginnings of what would be the
internet before the internet appeared a
business called bds were computers
connected and people left
messages left files in this bbbs and
then other people came in and got
with the messages those files
it worked very slow but it is similar
with the internet
I was like a nerd guy among the
nerds
I was not just a dbs user I was
that was called in the time of 1 sinop
the system operator I had a bbbs
one of these themes at home
That’s when the internet arrived in Brazil.
that my bbs hobby was totally
obsolete no longer had reason to be
that the internet was faster was more
cheap had more people was more
efficient
then that revolver came to an end.
time for another as it was the guy who
was organizing bbbs
I decided to be a person who was
do something on the internet and not
be just the user
hence I have the opportunity to put together
my two great passions
computers and heavy metal and made the
first website of income of Brazil
whiplash dot net it just a hobby but
she goes up absurdly enthralling
I realized that suddenly the site had
without access some day I was excited
I started working more on him in the other
the other week had 500 access and the chec
and started to apply more
time on it and then had a thousand access
suddenly in the middle putzke cool thing and went
getting more and more in love with
that and that robe started to take
all my free time I worked
I would come home and take care of this site
The other day I worked for the house and the
take care of this site all my free time
It was for the site was what I liked
do
but it was just a hobby the amount of
accesses was growing until at the end
of 96 without waiting much the site was
ranked among the top 10 sites
music from brazil in a contest that
had at that time called the best
the accesses gave a good rise in this
and along with the increase in accesses
happened again something that did not
I hoped the site could not stay
hosted on a free server and the
settra and I had to start spending
money with him I had to put a
paid server was a report he took
all my time and started to take everything
My time and half of my salary
There’s nothing that can not make matters worse.
At the end of the 1990s,
economic crisis of devaluation of
real the dollar went from r $ 1 to 3 reais
in a week
hence the robe that consumes half of the
my salary as the site was
hosted in the united states
consume almost double my salary
because I could not keep from that
It could not be just a hobby I
I thought I’ll try to get a
advertiser to maintain this hobby
running then began a hobby
but I’ll try to achieve
advertisers to the great advantage of having
been started at a time when
not many sites was that I was the
first site and they have a competitor
also the best heavy metal site of the
Brazil, do not
hence I tried to look for advertisers was
relatively easy to find and
whenever he has a heavy metal band
of Brazil
the best option to advertise in this
net point did not have many competitors
when a rap band from here
brazil wanted to release a disc
the best option to advertise in this
net point
hence I not only get money for
keep that robe running like I was
surprised suddenly was giving
more money than my salary
will be giving to live hobby
It seemed like an impossible dream, but I will.
try
only that he was so addicted to the
I thought that when I did not
I had a salary at the end of the month I
I could not sleep in
while I’m going to win in the month
next
hence I could not imagine
businessman
I thought as well as I am gaining the
my salary then take some money this
The website is out of money, I’m going
saving money will drop the job
will go wrong this business live
income does not work
and then I have some money saved for
support me until I can get a job
wrong business is not beauty down
a goal when there are x thousand reais
a company only what happened
able to put that money together in
time to resign I thought I could
This business is going to work out, I’m going
add a little more money to
being safer spent six more
months set a new target
arrived on the target screen
Putz the deal will not work for me
I set a new goal
in the meantime something happened that
only happens once in a person’s life
I was called to go to the million dollar show.
from sbt
I met silvio santos
It is not possible here to explain the
I did not make lots of money I won
much less than people usually
to win at the million show
but I got some money that was more than
than enough to quit his job and
live from that my dream
The other day I went to talk to my
boss in it sbt met silvio
All saints but I’ve earned this money and
tomorrow will not come anymore
I’ll quit her job to live this
My dream this site here anything
You wrong to accept me back, huh?
only to my surprise my boss
offered me a salary increase in the
time he practically doubled mine.
salary because I was an employee
Cool, I did not want to lose.
then again I say plans
business will not work out with this
salary so soon I’m going to leave now
let it go and then there ‘s a
little more money
that’s how it happened believe
want ten years with the core site
favorable economic situation in the
Brazil is 171 money saved and I
did not have the courage to leave the site for
afraid to go wrong but in 2008
I finally got a chance to resign.
of a week and the crisis of 2008 broke out
advertisers are missing the dollar
triple of value again everything gave
wrong but when I was at home even
with a thinking you might want to see
even with little money and such but me
I was extremely happy to do what
I wanted to do
I thought at that time the guy if
live without money to travel without money
For a show without money for nothing.
I’m happy because I’m doing the
that I want again something happened
I did not think I had to
half of my time the job and the
other half taking care of the site
when I left my job to
take care of website only
the number of hits has tripped because
got more content in the
we have reached 10 million
page views in the month number as soon as I
considered totally achievable
advertisers start appearing with
even more frequently during the
in 2008 began to become extremely
easy to keep the site up in the air when
crisis passed then it was a wonder
huh
only however much the company has
very sure
You remember that I said that
I wanted to lead a simple life, right?
I decided to keep this company the company
at 5 but the site was big turned
one of the 500 biggest sites in brazil
I wanted to keep the company absolutely
simple then I chose not to
people because I did not want to have to
be arguing with no one
They wanted stress from arguing I wanted to
make my wrong decisions
alone even I wanted to be able
fix my wrong decisions
very fast without having to argue with
no one I decided that my company
I was not going to thirst at my
company anywhere I can
travel
I take my notebook an internet connection
Decent at the headquarters of my company is
with me I decided that I would not have
secretary secretary was not going to have
Phone my cell phone is
phone number of my company I decided that
They would not have staff
paid employees but does not have
employees
one of my biggest fears was the
company thing steal the simple life
I wanted to be and happy but paradoxically
What happened is that without an entrepreneur
allows you to lead a much more
than it could lead to a
employee and what maybe few people
Everyone thinks, everyone thinks of themselves.
entrepreneur leads a more complex life
huh
without needing to allow me to be the own
boss I had great bosses
while employed great bosses but it is
much better to have no boss and no
boss without manager allowed me not to
have your agreement on time when
I want and you will know that I want everything
world has this thing is black goes
wake up, homeless person should wake up half a day
every day
Actually, wake him up at 6:00 a.m.
I’m going to bed late every day
eventually the bar at night but it is not
because I have a fixed schedule is
because I have a lot of attention and do
What I do every day and I like
get up early to do it, and do it
is making us
being a boss has allowed me not
plus that Sunday drama you
To think that for tomorrow I will have to
working to make a boring job
I know how you mean to me today Friday, Saturday.
Sunday, second session every day
equals
no businessman allowed me even
no longer have to wear long
closed shoe asked me if I
He could give me a lecture on the tedx
first thing will be scared
terrifying to give a lecture on tedx
The second thing was, I asked who
invited me I can give the talk of
Bermuda Slipper and T-Shirt Why Not
something that represents me a lot
I think everyone thinks that when
a person becomes an entrepreneur of
success of the former wish to buy a
Do not buy a car, buy a car.
car of the year trades for a pick up town
I was extremely happy as
businessman when I realized that as
I worked from every
I did not need to wash anymore
the soul of the public transport area
Unfortunately, I can not walk more than
cause of security but with money that
people do not have to buy the car
pay tire pay gasoline pay ipva
pay insurance when you need to ask
who sat in consciousness and end up
spending very little barely left
home work from home
my great fear of living without pay in
end of the month was a great
nonsense that I learned in the meantime
that the entrepreneur can only have
learn to live with the average when a
fat cows when their
company is earning a lot and can not
spend too much and when it’s a time of
lean cows can not also stay
Worried, you lost your sleep, etc.
The important thing is to live comedy I had
planned as I said at the outset that
if it were necessary I would take a
absolutely simple life with much
little money doing what I liked
in the end it was not necessary
to lead such a spartan life I had
money to be able to travel much
who traveled before because they had not
nothing that would hold me in my city
I had money for me a lot and a lot.
more shows that I thought I’d see in the
In my life I had money to marry
the love of my life
the type during these 20 years many
proposals and offers to earn more
money with the site
the day for example set up a shop for
sell career shirts to
these millions of users
but what I like to do is not
sell a shirt what I like to do
is to live on my site making my site
then give up making money with
I had this proposal to sell the site
cipples that most probably I never
I’ll see again, could I have?
retired with the sale and lived
financially quiet but all
times someone has talked to buy the
site seemed to be negotiating the
sale of a child knows how it is and descends
to keep the site stay with it
there were a lot of my friends
mainly jp business owners still going
regret not having won
money with this site while I could
I do not think I regretted those 20
On the contrary, I was very happy and
I did not have much ambition and I think
has no ambition is enough to
stay happy for the next 20 years
with the site and in the end neither
getting to live from heavy metal
despite not being able to ride
my band and despite never having
learned right bass player
[Applause]
”
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