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Finding a Cure by Empowering Patients | Eze Vidra | TEDxUniversityofManchester


there is a revolution needed in medical

there is a revolution needed in medical research technology can accelerate

research technology can accelerate

research technology can accelerate research and empower patients I’m going

research and empower patients I’m going

research and empower patients I’m going to tell you why this revolution is

to tell you why this revolution is

to tell you why this revolution is needed and how it’s happening this is my

needed and how it’s happening this is my

needed and how it’s happening this is my dad when he was 43 years old he was

dad when he was 43 years old he was

dad when he was 43 years old he was diagnosed with cancer like many people

diagnosed with cancer like many people

diagnosed with cancer like many people that were diagnosed with cancer he went

that were diagnosed with cancer he went

that were diagnosed with cancer he went through chemotherapy surgery

through chemotherapy surgery

through chemotherapy surgery unfortunately he passed away the year

unfortunately he passed away the year

unfortunately he passed away the year later when he was 44 years old during

later when he was 44 years old during

later when he was 44 years old during the process of caring for my father no

the process of caring for my father no

the process of caring for my father no one even mentioned clinical trials to us

one even mentioned clinical trials to us

one even mentioned clinical trials to us and this is part of the big problem

and this is part of the big problem

and this is part of the big problem clinical trials are needed to bring

clinical trials are needed to bring

clinical trials are needed to bring drugs to market but there’s no efficient

drugs to market but there’s no efficient

drugs to market but there’s no efficient way for patients to find trials and for

way for patients to find trials and for

way for patients to find trials and for trials to find patients an average drug

trials to find patients an average drug

trials to find patients an average drug takes about 5 to 12 years to come to the

takes about 5 to 12 years to come to the

takes about 5 to 12 years to come to the market going through several tests and

market going through several tests and

market going through several tests and clinical trials there’s a hundred and

clinical trials there’s a hundred and

clinical trials there’s a hundred and twenty-five million people needed for

twenty-five million people needed for

twenty-five million people needed for clinical trials today to give you an

clinical trials today to give you an

clinical trials today to give you an idea of scale that’s about four times

idea of scale that’s about four times

idea of scale that’s about four times the population of the UK but they’re not

the population of the UK but they’re not

the population of the UK but they’re not just needed in the UK they are needed

just needed in the UK they are needed

just needed in the UK they are needed all over the world is 42 9000 trials in

all over the world is 42 9000 trials in

all over the world is 42 9000 trials in a hundred and seventy nine countries

a hundred and seventy nine countries

a hundred and seventy nine countries that said more than ninety percent of

that said more than ninety percent of

that said more than ninety percent of trials run late because they can’t find

trials run late because they can’t find

trials run late because they can’t find the right patients on time this is not

the right patients on time this is not

the right patients on time this is not just a huge problem for the

just a huge problem for the

just a huge problem for the pharmaceutical companies developing the

pharmaceutical companies developing the

pharmaceutical companies developing the drugs this affects each and every one of

drugs this affects each and every one of

drugs this affects each and every one of us because it takes longer for

us because it takes longer for

us because it takes longer for life-saving treatments to come to

life-saving treatments to come to

life-saving treatments to come to patients and it ends up costing us a lot

patients and it ends up costing us a lot

patients and it ends up costing us a lot more clinical trials remain the best and

more clinical trials remain the best and

more clinical trials remain the best and safest methods to bring drugs to the

safest methods to bring drugs to the

safest methods to bring drugs to the market but there’s a lot of

market but there’s a lot of

market but there’s a lot of inefficiencies today as a patient you

inefficiencies today as a patient you

inefficiencies today as a patient you rely on luck you rely on gatekeepers

rely on luck you rely on gatekeepers

rely on luck you rely on gatekeepers telling you about the right trial that

telling you about the right trial that

telling you about the right trial that can save your life and patients

can save your life and patients

can save your life and patients basically need to empower themselves on

basically need to empower themselves on

basically need to empower themselves on the other side medical researchers

the other side medical researchers

the other side medical researchers struggle to find the right patients

struggle to find the right patients

struggle to find the right patients because each trial is looking for very

because each trial is looking for very

because each trial is looking for very specific people eligibility criteria

specific people eligibility criteria

specific people eligibility criteria the inclusion and exclusion criteria

the inclusion and exclusion criteria

the inclusion and exclusion criteria means that you need to find the odd

means that you need to find the odd

means that you need to find the odd patient that has exactly what the trial

patient that has exactly what the trial

patient that has exactly what the trial requires but doesn’t have what

requires but doesn’t have what

requires but doesn’t have what disqualifies you from the trial imagine

disqualifies you from the trial imagine

disqualifies you from the trial imagine this an oncologist in the hospital has

this an oncologist in the hospital has

this an oncologist in the hospital has to manually called call patients asking

to manually called call patients asking

to manually called call patients asking them if they would be willing to

them if they would be willing to

them if they would be willing to participate in clinical trials in the

participate in clinical trials in the

participate in clinical trials in the best private hospitals nurses are

best private hospitals nurses are

best private hospitals nurses are manually matching electronic health

manually matching electronic health

manually matching electronic health records or paper health records to try

records or paper health records to try

records or paper health records to try us to see if they can find more people

us to see if they can find more people

us to see if they can find more people to attend these Strauss and fifty

to attend these Strauss and fifty

to attend these Strauss and fifty percent of all trials fail because they

percent of all trials fail because they

percent of all trials fail because they can’t find enough people it’s very clear

can’t find enough people it’s very clear

can’t find enough people it’s very clear that something has to change we need a

that something has to change we need a

that something has to change we need a way for patients to find trials and for

way for patients to find trials and for

way for patients to find trials and for trials to find patients the internet is

trials to find patients the internet is

trials to find patients the internet is bringing the power to the hands of

bringing the power to the hands of

bringing the power to the hands of consumers so we all know this this is

consumers so we all know this this is

consumers so we all know this this is happening all over the place it happened

happening all over the place it happened

happening all over the place it happened in flights right you needed to talk to a

in flights right you needed to talk to a

in flights right you needed to talk to a travel agent to find your flight and by

travel agent to find your flight and by

travel agent to find your flight and by the way if you found a flight what

the way if you found a flight what

the way if you found a flight what happens if you needed to change it you

happens if you needed to change it you

happens if you needed to change it you need to pick up the phone call the

need to pick up the phone call the

need to pick up the phone call the travel agent again ask how the price

travel agent again ask how the price

travel agent again ask how the price would change and now we do it with kayak

would change and now we do it with kayak

would change and now we do it with kayak it happened in hotels very similar in

it happened in hotels very similar in

it happened in hotels very similar in shopping I don’t need to tell you about

shopping I don’t need to tell you about

shopping I don’t need to tell you about that real estate and even in mortgages

that real estate and even in mortgages

that real estate and even in mortgages you know there’s no need for a mortgage

you know there’s no need for a mortgage

you know there’s no need for a mortgage broker today you can simply go online

broker today you can simply go online

broker today you can simply go online and you would get this thick legal

and you would get this thick legal

and you would get this thick legal documents electronically sign it and

documents electronically sign it and

documents electronically sign it and that’s it you’re ready to go think you

that’s it you’re ready to go think you

that’s it you’re ready to go think you get the point even is starting to come

get the point even is starting to come

get the point even is starting to come to digital health new technologies are

to digital health new technologies are

to digital health new technologies are putting power in the hands of the

putting power in the hands of the

putting power in the hands of the consumer we can now sample our DNA we

consumer we can now sample our DNA we

consumer we can now sample our DNA we can get health insurance online we can

can get health insurance online we can

can get health insurance online we can even go to join online communities where

even go to join online communities where

even go to join online communities where we can find patients with it have the

we can find patients with it have the

we can find patients with it have the similar symptoms like us but it hasn’t

similar symptoms like us but it hasn’t

similar symptoms like us but it hasn’t arrived to medical research and I think

arrived to medical research and I think

arrived to medical research and I think that it can really revolutionize the way

that it can really revolutionize the way

that it can really revolutionize the way that we conduct medical research and

that we conduct medical research and

that we conduct medical research and bring drugs to the market this is

bring drugs to the market this is

bring drugs to the market this is clinical trials.gov the number one

clinical trials.gov the number one

clinical trials.gov the number one repository for clinical trials online

repository for clinical trials online

repository for clinical trials online and as you can see it doesn’t resemble

and as you can see it doesn’t resemble

and as you can see it doesn’t resemble most

most

most websites that you’re used to using on

websites that you’re used to using on

websites that you’re used to using on the Internet so how can technology help

the Internet so how can technology help

the Internet so how can technology help how can we help patients find trials and

how can we help patients find trials and

how can we help patients find trials and trials find patients well first imagine

trials find patients well first imagine

trials find patients well first imagine we’re going it’d be amazing if we can

we’re going it’d be amazing if we can

we’re going it’d be amazing if we can index all the information about clinical

index all the information about clinical

index all the information about clinical trials organize it and make it

trials organize it and make it

trials organize it and make it searchable the same way that we’re used

searchable the same way that we’re used

searchable the same way that we’re used to searching at Google sounds like it

to searching at Google sounds like it

to searching at Google sounds like it makes sense right the government has a

makes sense right the government has a

makes sense right the government has a role to play here and initiatives like

role to play here and initiatives like

role to play here and initiatives like the cancer moonshot are encouraging

the cancer moonshot are encouraging

the cancer moonshot are encouraging companies to collaborate and work with

companies to collaborate and work with

companies to collaborate and work with the government to digitize this

the government to digitize this

the government to digitize this information and make it available and

information and make it available and

information and make it available and putting it in the hands of patients so

putting it in the hands of patients so

putting it in the hands of patients so in this case organizations like the

in this case organizations like the

in this case organizations like the National Cancer Institute are saying

National Cancer Institute are saying

National Cancer Institute are saying like look there’s technology out there

like look there’s technology out there

like look there’s technology out there there’s data out there that we have

there’s data out there that we have

there’s data out there that we have gathered and we’re happy to share it

gathered and we’re happy to share it

gathered and we’re happy to share it with you if we can together fight this

with you if we can together fight this

with you if we can together fight this disease social media I’m sure that all

disease social media I’m sure that all

disease social media I’m sure that all of you here have multiple social media

of you here have multiple social media

of you here have multiple social media accounts so think if we could use the

accounts so think if we could use the

accounts so think if we could use the power of social media in the rich 1.5

power of social media in the rich 1.5

power of social media in the rich 1.5 billion people to connect patients with

billion people to connect patients with

billion people to connect patients with trials or to be found basically to say

trials or to be found basically to say

trials or to be found basically to say hey I have this problem or I have

hey I have this problem or I have

hey I have this problem or I have someone in my family that has this

someone in my family that has this

someone in my family that has this problem why can’t we help you find

problem why can’t we help you find

problem why can’t we help you find like-minded people or even medical

like-minded people or even medical

like-minded people or even medical researchers who are looking for people

researchers who are looking for people

researchers who are looking for people exactly like you and finally there’s the

exactly like you and finally there’s the

exactly like you and finally there’s the movement technology has provided us with

movement technology has provided us with

movement technology has provided us with networks and with tools and communities

networks and with tools and communities

networks and with tools and communities where we can find people who can inspire

where we can find people who can inspire

where we can find people who can inspire us and can send us in the right way this

us and can send us in the right way this

us and can send us in the right way this is a patient Dave where e doesn’t stand

is a patient Dave where e doesn’t stand

is a patient Dave where e doesn’t stand for electronic it stands for engaged it

for electronic it stands for engaged it

for electronic it stands for engaged it stands for empowered and this is part of

stands for empowered and this is part of

stands for empowered and this is part of a larger movement that’s trying to get

a larger movement that’s trying to get

a larger movement that’s trying to get people to advocate for themselves and

people to advocate for themselves and

people to advocate for themselves and find solutions to their own problems the

find solutions to their own problems the

find solutions to their own problems the patient is the missing ingredient in

patient is the missing ingredient in

patient is the missing ingredient in this problem so consumerization of the

this problem so consumerization of the

this problem so consumerization of the internet gave us the power to do

internet gave us the power to do

internet gave us the power to do whatever we want really we can find our

whatever we want really we can find our

whatever we want really we can find our favorite products I can even get an

favorite products I can even get an

favorite products I can even get an alert and automatically order my wife’s

alert and automatically order my wife’s

alert and automatically order my wife’s favorite shoes when they become

favorite shoes when they become

favorite shoes when they become available we’re going to be amazing if

available we’re going to be amazing if

available we’re going to be amazing if we could do the same for clinical trials

we could do the same for clinical trials

we could do the same for clinical trials and many

and many

and many research wouldn’t it be amazing if we

research wouldn’t it be amazing if we

research wouldn’t it be amazing if we can help people find trials and trials

can help people find trials and trials

can help people find trials and trials find people it would not only help save

find people it would not only help save

find people it would not only help save lives and money most importantly it

lives and money most importantly it

lives and money most importantly it would save time which is the only

would save time which is the only

would save time which is the only resource that patients with a condition

resource that patients with a condition

resource that patients with a condition don’t have so I hope that this helped

don’t have so I hope that this helped

don’t have so I hope that this helped you understand the challenge in medical

you understand the challenge in medical

you understand the challenge in medical research let’s empower patients together

research let’s empower patients together

research let’s empower patients together thank you very much

thank you very much

thank you very much [Applause]

”

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