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From Missionaries to Internet Superstars: How We Did It | Hey Joe Show | TEDxUSJR


you

you [Music]

[Music]

hi I’m Jake Mingus hi I’m Davis Bloome

hi I’m Jake Mingus hi I’m Davis Bloome hi I’m some number happy hi I’m Connor

hi I’m some number happy hi I’m Connor

hi I’m some number happy hi I’m Connor Peck

Peck

Peck my name is Tylan and right now I’m

my name is Tylan and right now I’m

my name is Tylan and right now I’m standing in the United States some

standing in the United States some

standing in the United States some 12,000 kilometers away from the

12,000 kilometers away from the

12,000 kilometers away from the Philippines but because of modern

Philippines but because of modern

Philippines but because of modern technology I’m able to connect with each

technology I’m able to connect with each

technology I’m able to connect with each of you as if we were face to face and

of you as if we were face to face and

of you as if we were face to face and that’s what we want to talk about today

that’s what we want to talk about today

that’s what we want to talk about today connections except we want to talk about

connections except we want to talk about

connections except we want to talk about a specific connection a connection that

a specific connection a connection that

a specific connection a connection that is made through social media you see the

is made through social media you see the

is made through social media you see the five of us are members of a

five of us are members of a

five of us are members of a multi-platform social media group known

multi-platform social media group known

multi-platform social media group known as the hey Joe show now you’re probably

as the hey Joe show now you’re probably

as the hey Joe show now you’re probably asking what in the world is a

asking what in the world is a

asking what in the world is a multi-platform

multi-platform

multi-platform social media group well it simply means

social media group well it simply means

social media group well it simply means that we create content and we post it to

that we create content and we post it to

that we create content and we post it to social media Instagram Facebook Twitter

social media Instagram Facebook Twitter

social media Instagram Facebook Twitter etc it means that like most everyone

etc it means that like most everyone

etc it means that like most everyone else around us we spend a lot of times

else around us we spend a lot of times

else around us we spend a lot of times on our computers and our phones

on our computers and our phones

on our computers and our phones connected to social media we’re a part

connected to social media we’re a part

connected to social media we’re a part of the social media epidemic that has

of the social media epidemic that has

of the social media epidemic that has taken over our world

taken over our world

taken over our world and connected us all like never before

and connected us all like never before

and connected us all like never before for the most part the spread of social

for the most part the spread of social

for the most part the spread of social media has only gained criticism a lot of

media has only gained criticism a lot of

media has only gained criticism a lot of people say that social media would

people say that social media would

people say that social media would better be termed anti social media

better be termed anti social media

better be termed anti social media because it fosters shallow relationships

because it fosters shallow relationships

because it fosters shallow relationships and least a destructive behavior other

and least a destructive behavior other

and least a destructive behavior other people say that the more you connect to

people say that the more you connect to

people say that the more you connect to your phone into the virtual world the

your phone into the virtual world the

your phone into the virtual world the more you disconnect from reality and

more you disconnect from reality and

more you disconnect from reality and other people say that using social media

other people say that using social media

other people say that using social media is just a waste of time

is just a waste of time

is just a waste of time well our message is a little bit

well our message is a little bit

well our message is a little bit different while we agree that their

different while we agree that their

different while we agree that their concerns with social media we don’t

concerns with social media we don’t

concerns with social media we don’t think that it’s inherently bad in fact

think that it’s inherently bad in fact

think that it’s inherently bad in fact we think that social media is one of the

we think that social media is one of the

we think that social media is one of the greatest tools we have in the world to

greatest tools we have in the world to

greatest tools we have in the world to connect with other people and to do good

connect with other people and to do good

connect with other people and to do good there’s a power in social media that

there’s a power in social media that

there’s a power in social media that isn’t understood by most people and we

isn’t understood by most people and we

isn’t understood by most people and we hope that by sharing our experience with

hope that by sharing our experience with

hope that by sharing our experience with you you will be motivated and better

you you will be motivated and better

you you will be motivated and better understand how you can use social media

understand how you can use social media

understand how you can use social media in your own life our story started four

in your own life our story started four

in your own life our story started four years ago when the five of us moved to

years ago when the five of us moved to

years ago when the five of us moved to the Philippines as missionaries for the

the Philippines as missionaries for the

the Philippines as missionaries for the Church of Jesus Christ of latter-day

Church of Jesus Christ of latter-day

Church of Jesus Christ of latter-day saints each of us lived in different

saints each of us lived in different

saints each of us lived in different parts of the v-sign region

parts of the v-sign region

parts of the v-sign region where we fell in love with the language

where we fell in love with the language

where we fell in love with the language the culture and the people and then

the culture and the people and then

the culture and the people and then after two years of living there which is

after two years of living there which is

after two years of living there which is the prescribed amount of time for a

the prescribed amount of time for a

the prescribed amount of time for a missionary in our church we packed our

missionary in our church we packed our

missionary in our church we packed our bags and we went home to the United

bags and we went home to the United

bags and we went home to the United States returning to the United States

States returning to the United States

States returning to the United States was really hard for us we didn’t want to

was really hard for us we didn’t want to

was really hard for us we didn’t want to lose that connection that we had made

lose that connection that we had made

lose that connection that we had made with the Philippines so we decided to

with the Philippines so we decided to

with the Philippines so we decided to start the hey Joe show and make comedic

start the hey Joe show and make comedic

start the hey Joe show and make comedic videos in the Visayan language at first

videos in the Visayan language at first

videos in the Visayan language at first we just wanted to make a couple of our

we just wanted to make a couple of our

we just wanted to make a couple of our Filipino friends laugh and keep that

Filipino friends laugh and keep that

Filipino friends laugh and keep that connection with the Philippines so we

connection with the Philippines so we

connection with the Philippines so we grabbed our cheap camera filmed a short

grabbed our cheap camera filmed a short

grabbed our cheap camera filmed a short video and post it on YouTube and

video and post it on YouTube and

video and post it on YouTube and Facebook

Facebook

Facebook wait we fuckin a person but there’s a

wait we fuckin a person but there’s a

wait we fuckin a person but there’s a bad boy boy are we good yeah worship

bad boy boy are we good yeah worship

bad boy boy are we good yeah worship Gundy Masako by a caboose aya bye-bye

Gundy Masako by a caboose aya bye-bye

Gundy Masako by a caboose aya bye-bye we never expected what would happen next

we never expected what would happen next

we never expected what would happen next our single video reached over a million

our single video reached over a million

our single video reached over a million views we started getting features from

views we started getting features from

views we started getting features from abs-cbn GMA and dozens of other news

abs-cbn GMA and dozens of other news

abs-cbn GMA and dozens of other news outlets haka gula group or anumana

outlets haka gula group or anumana

outlets haka gula group or anumana America no Ito not bahasa B Saye

America no Ito not bahasa B Saye

America no Ito not bahasa B Saye so naturally we decided it might be a

so naturally we decided it might be a

so naturally we decided it might be a good idea to keep making videos now to

good idea to keep making videos now to

good idea to keep making videos now to be honest we have been shocked with all

be honest we have been shocked with all

be honest we have been shocked with all the success that we’ve seen we had no

the success that we’ve seen we had no

the success that we’ve seen we had no idea that one video could lead to so

idea that one video could lead to so

idea that one video could lead to so much we like much of the world didn’t

much we like much of the world didn’t

much we like much of the world didn’t understand the power of social media to

understand the power of social media to

understand the power of social media to better illustrate this power we want to

better illustrate this power we want to

better illustrate this power we want to talk about a Facebook statistic known as

talk about a Facebook statistic known as

talk about a Facebook statistic known as reach Facebook tracks the total number

reach Facebook tracks the total number

reach Facebook tracks the total number of users that have seen an individual

of users that have seen an individual

of users that have seen an individual post and they define this as the posts

post and they define this as the posts

post and they define this as the posts reach according to Facebook since our

reach according to Facebook since our

reach according to Facebook since our launch in October 2014 we have a total

launch in October 2014 we have a total

launch in October 2014 we have a total reach of over a 150 million that means

reach of over a 150 million that means

reach of over a 150 million that means that over 150 million times someone in

that over 150 million times someone in

that over 150 million times someone in the world has seen

the world has seen

the world has seen posts just to put this reach into

posts just to put this reach into

posts just to put this reach into context imagine if you personally

context imagine if you personally

context imagine if you personally decided today to spend the rest of your

decided today to spend the rest of your

decided today to spend the rest of your life walking and meeting new people

life walking and meeting new people

life walking and meeting new people let’s say every day for seven days a

let’s say every day for seven days a

let’s say every day for seven days a week your goal is to meet a hundred

week your goal is to meet a hundred

week your goal is to meet a hundred people well at that pace in order to

people well at that pace in order to

people well at that pace in order to meet 150 million people it would take

meet 150 million people it would take

meet 150 million people it would take four thousand years of walking again our

four thousand years of walking again our

four thousand years of walking again our point is that there is incredible

point is that there is incredible

point is that there is incredible potential and power in social media that

potential and power in social media that

potential and power in social media that most of us underestimate never before in

most of us underestimate never before in

most of us underestimate never before in the history of the world has it been

the history of the world has it been

the history of the world has it been able to reach so many different people

able to reach so many different people

able to reach so many different people in so many different places in so short

in so many different places in so short

in so many different places in so short a time notice we didn’t say that we

a time notice we didn’t say that we

a time notice we didn’t say that we reach users or consumers we reach people

reach users or consumers we reach people

reach users or consumers we reach people that 150 million is not an abstract

that 150 million is not an abstract

that 150 million is not an abstract number each represents a person with

number each represents a person with

number each represents a person with real problems and a real capacity to

real problems and a real capacity to

real problems and a real capacity to feel let me share some examples of the

feel let me share some examples of the

feel let me share some examples of the comments and messages that we have

comments and messages that we have

comments and messages that we have received countless times from those who

received countless times from those who

received countless times from those who view our videos one of them goes

view our videos one of them goes

view our videos one of them goes something along the lines of this hi my

something along the lines of this hi my

something along the lines of this hi my name is so-and-so I’m from the

name is so-and-so I’m from the

name is so-and-so I’m from the Philippines but I’m currently living or

Philippines but I’m currently living or

Philippines but I’m currently living or working in Singapore or Dubai or working

working in Singapore or Dubai or working

working in Singapore or Dubai or working on a cruise ship

on a cruise ship

on a cruise ship I missed the Philippines and it’s hard

I missed the Philippines and it’s hard

I missed the Philippines and it’s hard to be away from my country one day when

to be away from my country one day when

to be away from my country one day when I was on YouTube I stumbled across your

I was on YouTube I stumbled across your

I was on YouTube I stumbled across your videos and I laughed I enjoyed them it

videos and I laughed I enjoyed them it

videos and I laughed I enjoyed them it made me feel part of that thing that’s

made me feel part of that thing that’s

made me feel part of that thing that’s been missing that pride that I have in

been missing that pride that I have in

been missing that pride that I have in the Philippines after staying up all

the Philippines after staying up all

the Philippines after staying up all night watching some of your videos I

night watching some of your videos I

night watching some of your videos I feel a lot closer to home another

feel a lot closer to home another

feel a lot closer to home another message goes something like this I

message goes something like this I

message goes something like this I watched your videos and they made me

watched your videos and they made me

watched your videos and they made me proud to be Bisaya you all make me

proud to be Bisaya you all make me

proud to be Bisaya you all make me forget about my worries in my stress

forget about my worries in my stress

forget about my worries in my stress offense and please these are just a

offense and please these are just a

offense and please these are just a couple of examples of the messages we

couple of examples of the messages we

couple of examples of the messages we receive every day from real people

receive every day from real people

receive every day from real people granted the medium is virtual but the

granted the medium is virtual but the

granted the medium is virtual but the connections are real you see the power

connections are real you see the power

connections are real you see the power of social media is that this reach is

of social media is that this reach is

of social media is that this reach is connecting real people to real people it

connecting real people to real people it

connecting real people to real people it doesn’t matter if you have a

doesn’t matter if you have a

doesn’t matter if you have a hundred-foot Facebook friends or a

hundred-foot Facebook friends or a

hundred-foot Facebook friends or a hundred million the things that you post

hundred million the things that you post

hundred million the things that you post online matter and can have an impact our

online matter and can have an impact our

online matter and can have an impact our plea to the world is that we change how

plea to the world is that we change how

plea to the world is that we change how we use social media then we change how

we use social media then we change how

we use social media then we change how we’re used

we’re used

we’re used this reach so in closing we have two

this reach so in closing we have two

this reach so in closing we have two things that we want to leave with you

things that we want to leave with you

things that we want to leave with you all the first suggestion we have is this

all the first suggestion we have is this

all the first suggestion we have is this be authentic understand that social

be authentic understand that social

be authentic understand that social media is an extension of self although

media is an extension of self although

media is an extension of self although you can change your Instagram and

you can change your Instagram and

you can change your Instagram and Twitter handles to whatever you want

Twitter handles to whatever you want

Twitter handles to whatever you want although your email account might still

although your email account might still

although your email account might still be hot man nine to seven at yahoo.com

be hot man nine to seven at yahoo.com

be hot man nine to seven at yahoo.com still your social media accounts are an

still your social media accounts are an

still your social media accounts are an extension of you so be authentic there’s

extension of you so be authentic there’s

extension of you so be authentic there’s a common complaint with social media

a common complaint with social media

a common complaint with social media that connections that are made are

that connections that are made are

that connections that are made are superficial and we believe that there’s

superficial and we believe that there’s

superficial and we believe that there’s some validity to that statement but we

some validity to that statement but we

some validity to that statement but we believe that the validity there comes

believe that the validity there comes

believe that the validity there comes when the people making those connections

when the people making those connections

when the people making those connections on social media are being superficial in

on social media are being superficial in

on social media are being superficial in their interactions they’re not being

their interactions they’re not being

their interactions they’re not being authentic they’re not being true to who

authentic they’re not being true to who

authentic they’re not being true to who they are being authentic on social media

they are being authentic on social media

they are being authentic on social media is the only way to create real authentic

is the only way to create real authentic

is the only way to create real authentic relationships in life and as the hey Joe

relationships in life and as the hey Joe

relationships in life and as the hey Joe show is grown in popularity there have

show is grown in popularity there have

show is grown in popularity there have been lots of people to make suggestions

been lots of people to make suggestions

been lots of people to make suggestions for how we should change or how we

for how we should change or how we

for how we should change or how we should change the content that we post

should change the content that we post

should change the content that we post but as we’ve received those suggestions

but as we’ve received those suggestions

but as we’ve received those suggestions we’ve tried to only apply those that

we’ve tried to only apply those that

we’ve tried to only apply those that helped us remain true to who we are and

helped us remain true to who we are and

helped us remain true to who we are and we really believe that that’s what’s

we really believe that that’s what’s

we really believe that that’s what’s made our connection with the Philippines

made our connection with the Philippines

made our connection with the Philippines so real and brought us so many

so real and brought us so many

so real and brought us so many connections with the Filipino people our

connections with the Filipino people our

connections with the Filipino people our second suggestion is to be positive

second suggestion is to be positive

second suggestion is to be positive social media gives us the power to

social media gives us the power to

social media gives us the power to interact and connect with real people

interact and connect with real people

interact and connect with real people and too often we use that power to

and too often we use that power to

and too often we use that power to criticize to tear down to post our

criticize to tear down to post our

criticize to tear down to post our complaints without actually realizing

complaints without actually realizing

complaints without actually realizing the effects that those things can have

the effects that those things can have

the effects that those things can have on the people that are on the other ends

on the people that are on the other ends

on the people that are on the other ends of our posts we understand that life is

of our posts we understand that life is

of our posts we understand that life is hard and we might have a hundred reasons

hard and we might have a hundred reasons

hard and we might have a hundred reasons to post our complaints and talk about

to post our complaints and talk about

to post our complaints and talk about the negative things that are going on in

the negative things that are going on in

the negative things that are going on in our life but if we can remember that the

our life but if we can remember that the

our life but if we can remember that the people on the other end of our post that

people on the other end of our post that

people on the other end of our post that they have their own unique struggles and

they have their own unique struggles and

they have their own unique struggles and their own unique problems and they’re

their own unique problems and they’re

their own unique problems and they’re real people too with their own real

real people too with their own real

real people too with their own real problems then maybe that’s enough for us

problems then maybe that’s enough for us

problems then maybe that’s enough for us to look for the positive in our life and

to look for the positive in our life and

to look for the positive in our life and share that on social media just a couple

share that on social media just a couple

share that on social media just a couple of months ago we were able to go back to

of months ago we were able to go back to

of months ago we were able to go back to the Philippines and we were able to

the Philippines and we were able to

the Philippines and we were able to perform multiple mall shows and we were

perform multiple mall shows and we were

perform multiple mall shows and we were able to meet our

able to meet our

able to meet our fans on a personal level and there was

fans on a personal level and there was

fans on a personal level and there was one show in particular in Cebu City

one show in particular in Cebu City

one show in particular in Cebu City where there was this young woman that we

where there was this young woman that we

where there was this young woman that we could see further back in the crowd and

could see further back in the crowd and

could see further back in the crowd and she started running through the security

she started running through the security

she started running through the security guards and she ran up on stage and she

guards and she ran up on stage and she

guards and she ran up on stage and she grabbed each of us and she hugged us and

grabbed each of us and she hugged us and

grabbed each of us and she hugged us and she held us so tight it was like it was

she held us so tight it was like it was

she held us so tight it was like it was the last hug she was ever gonna give and

the last hug she was ever gonna give and

the last hug she was ever gonna give and she she stepped back away from us and we

she she stepped back away from us and we

she she stepped back away from us and we looked into her eyes and they just began

looked into her eyes and they just began

looked into her eyes and they just began to fill with tears and she just began

to fill with tears and she just began

to fill with tears and she just began crying and she said thank you thank you

crying and she said thank you thank you

crying and she said thank you thank you so much you changed my life

so much you changed my life

so much you changed my life then Sumner asked her what do you mean

then Sumner asked her what do you mean

then Sumner asked her what do you mean what do you mean we changed your life

what do you mean we changed your life

what do you mean we changed your life and she said if it weren’t for your

and she said if it weren’t for your

and she said if it weren’t for your videos if it weren’t for what you guys

videos if it weren’t for what you guys

videos if it weren’t for what you guys do as a group I wouldn’t be alive and

do as a group I wouldn’t be alive and

do as a group I wouldn’t be alive and she continued to explain that through

she continued to explain that through

she continued to explain that through our positivity as hey Jo show that our

our positivity as hey Jo show that our

our positivity as hey Jo show that our videos had brought her just enough

videos had brought her just enough

videos had brought her just enough happiness that she decided not to take

happiness that she decided not to take

happiness that she decided not to take her own life what if we had decided to

her own life what if we had decided to

her own life what if we had decided to be negative in our videos or what if we

be negative in our videos or what if we

be negative in our videos or what if we decided to be in authentic in our words

decided to be in authentic in our words

decided to be in authentic in our words and in our feelings in our videos where

and in our feelings in our videos where

and in our feelings in our videos where would this young woman be today when you

would this young woman be today when you

would this young woman be today when you actually make an effort to be authentic

actually make an effort to be authentic

actually make an effort to be authentic positive and kind that’s when social

positive and kind that’s when social

positive and kind that’s when social media moves from a superficial

media moves from a superficial

media moves from a superficial problematic platform to a wonderful

problematic platform to a wonderful

problematic platform to a wonderful sincere way to change the course of

sincere way to change the course of

sincere way to change the course of lives we ask each of you to join us in

lives we ask each of you to join us in

lives we ask each of you to join us in this effort of building meaningful

this effort of building meaningful

this effort of building meaningful connections with real people via social

connections with real people via social

connections with real people via social media we encourage you to be authentic

media we encourage you to be authentic

media we encourage you to be authentic positive and kind to all those who

positive and kind to all those who

positive and kind to all those who follow you ask yourself this question

follow you ask yourself this question

follow you ask yourself this question what am i doing with my reach

”

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