you know when they asked me to participate in this they said we want
participate in this they said we want
participate in this they said we want you to come and share some of the
you to come and share some of the
you to come and share some of the original things you guys are doing some
original things you guys are doing some
original things you guys are doing some things that are really different and and
things that are really different and and
things that are really different and and I thought boy doing that kind of coming
I thought boy doing that kind of coming
I thought boy doing that kind of coming forward with original thought and
forward with original thought and
forward with original thought and sharing it in front of a group as that’s
sharing it in front of a group as that’s
sharing it in front of a group as that’s that’s kind of scary and then yesterday
that’s kind of scary and then yesterday
that’s kind of scary and then yesterday when they had us rehearsing they said
when they had us rehearsing they said
when they had us rehearsing they said two things to me that really freaked me
two things to me that really freaked me
two things to me that really freaked me out
out
out they said one you can’t swear okay and
they said one you can’t swear okay and
they said one you can’t swear okay and two you have to stay inside this red dot
two you have to stay inside this red dot
two you have to stay inside this red dot right so all I can think right now I’m
right so all I can think right now I’m
right so all I can think right now I’m standing here is don’t swear stay in the
standing here is don’t swear stay in the
standing here is don’t swear stay in the red dot don’t swear stay in the red dot
red dot don’t swear stay in the red dot
red dot don’t swear stay in the red dot don’t swear stay in the red dot so
don’t swear stay in the red dot so
don’t swear stay in the red dot so that’s my vulnerable share do you feel
that’s my vulnerable share do you feel
that’s my vulnerable share do you feel closer to me now okay good just checking
closer to me now okay good just checking
closer to me now okay good just checking okay I’m here to talk with you today
okay I’m here to talk with you today
okay I’m here to talk with you today about some shifts that are coming in
about some shifts that are coming in
about some shifts that are coming in business and work and I want to give you
business and work and I want to give you
business and work and I want to give you some tools to help you kind of think
some tools to help you kind of think
some tools to help you kind of think about how to keep your business relevant
about how to keep your business relevant
about how to keep your business relevant as these shifts unfold namely the way
as these shifts unfold namely the way
as these shifts unfold namely the way the world values what a business does
the world values what a business does
the world values what a business does and the way a worker extracts value from
and the way a worker extracts value from
and the way a worker extracts value from their job are shifting we see symptoms
their job are shifting we see symptoms
their job are shifting we see symptoms of this today we see things like
of this today we see things like
of this today we see things like extremely low unemployment yet extremely
extremely low unemployment yet extremely
extremely low unemployment yet extremely high job churn we see things like rising
high job churn we see things like rising
high job churn we see things like rising recruiting costs but falling performance
recruiting costs but falling performance
recruiting costs but falling performance the gap between our businesses and our
the gap between our businesses and our
the gap between our businesses and our workers seems to be widening the
workers seems to be widening the
workers seems to be widening the question is why I think kind of the
question is why I think kind of the
question is why I think kind of the go-to answer for most business people
go-to answer for most business people
go-to answer for most business people whenever something they’ve done for a
whenever something they’ve done for a
whenever something they’ve done for a long time suddenly doesn’t work anymore
long time suddenly doesn’t work anymore
long time suddenly doesn’t work anymore is we’ll just blame the worker right it
is we’ll just blame the worker right it
is we’ll just blame the worker right it must be the Millennial they’re just lazy
must be the Millennial they’re just lazy
must be the Millennial they’re just lazy and entitled a job hop this is just in
and entitled a job hop this is just in
and entitled a job hop this is just in their DNA it’s like Brad into them and
their DNA it’s like Brad into them and
their DNA it’s like Brad into them and there’s nothing we can do about it
there’s nothing we can do about it
there’s nothing we can do about it well I’m not so convinced that that’s
well I’m not so convinced that that’s
well I’m not so convinced that that’s actually the case because life for the
actually the case because life for the
actually the case because life for the Millennial worker isn’t actually that
Millennial worker isn’t actually that
Millennial worker isn’t actually that great either
great either
great either they’re the largest generation in the
they’re the largest generation in the
they’re the largest generation in the workforce having surpassed Gen X so it
workforce having surpassed Gen X so it
workforce having surpassed Gen X so it matters how things are going for them
matters how things are going for them
matters how things are going for them they’re the least engaged of all
they’re the least engaged of all
they’re the least engaged of all generations they change jobs three times
generations they change jobs three times
generations they change jobs three times more and they have the highest rates of
more and they have the highest rates of
more and they have the highest rates of unemployment and underemployment doesn’t
unemployment and underemployment doesn’t
unemployment and underemployment doesn’t sound so peachy let’s zoom out for a
sound so peachy let’s zoom out for a
sound so peachy let’s zoom out for a minute because I think sometimes when
minute because I think sometimes when
minute because I think sometimes when we’re in the middle of living in
we’re in the middle of living in
we’re in the middle of living in something some kind of a shift it’s a
something some kind of a shift it’s a
something some kind of a shift it’s a little bit hard to see what’s going on
little bit hard to see what’s going on
little bit hard to see what’s going on let’s talk for a minute about how
let’s talk for a minute about how
let’s talk for a minute about how businesses have created values through
businesses have created values through
businesses have created values through time in the industrial age we created
time in the industrial age we created
time in the industrial age we created stuff we assigned value to creation we
stuff we assigned value to creation we
stuff we assigned value to creation we innovated steel processes we built
innovated steel processes we built
innovated steel processes we built building cities ships nations that’s
building cities ships nations that’s
building cities ships nations that’s what we assigned value to as humanity
what we assigned value to as humanity
what we assigned value to as humanity but at some point that value curve
but at some point that value curve
but at some point that value curve started to kind of crest and it was
started to kind of crest and it was
started to kind of crest and it was important and valuable to us still but
important and valuable to us still but
important and valuable to us still but we didn’t assign a new value that
we didn’t assign a new value that
we didn’t assign a new value that shifted and we began assigning value to
shifted and we began assigning value to
shifted and we began assigning value to something else and in this case it was
something else and in this case it was
something else and in this case it was efficiency we valued things that made us
efficiency we valued things that made us
efficiency we valued things that made us more efficient it started with the
more efficient it started with the
more efficient it started with the Telegraph progress to the personal
Telegraph progress to the personal
Telegraph progress to the personal computer smart phones cloud computing we
computer smart phones cloud computing we
computer smart phones cloud computing we value things that make us more efficient
value things that make us more efficient
value things that make us more efficient I believe we’re entering the time when
I believe we’re entering the time when
I believe we’re entering the time when this will start to crust meaning it will
this will start to crust meaning it will
this will start to crust meaning it will still be valuable but we’re not
still be valuable but we’re not
still be valuable but we’re not assigning new value to it anymore with
assigning new value to it anymore with
assigning new value to it anymore with artificial intelligence and machine
artificial intelligence and machine
artificial intelligence and machine learning we will rapidly be able to
learning we will rapidly be able to
learning we will rapidly be able to automate the automation automate the
automate the automation automate the
automate the automation automate the Automator x’ machines building machines
Automator x’ machines building machines
Automator x’ machines building machines computer code automating computer code
computer code automating computer code
computer code automating computer code when that happens and it’s happening
when that happens and it’s happening
when that happens and it’s happening today we will rapidly realize the
today we will rapidly realize the
today we will rapidly realize the additional incremental value left for
additional incremental value left for
additional incremental value left for humanity to assign to this era and as
humanity to assign to this era and as
humanity to assign to this era and as that happens we’ll begin to assign value
that happens we’ll begin to assign value
that happens we’ll begin to assign value to something else and that something
to something else and that something
to something else and that something else will be what I call outcomes a move
else will be what I call outcomes a move
else will be what I call outcomes a move to the relational age what does that
to the relational age what does that
to the relational age what does that mean it means in the future being now as
mean it means in the future being now as
mean it means in the future being now as we shift
we shift
we shift the world will value your business to
the world will value your business to
the world will value your business to the degree that it drives an outcome
the degree that it drives an outcome
the degree that it drives an outcome that they desire in their life something
that they desire in their life something
that they desire in their life something they believe in or are passionate about
they believe in or are passionate about
they believe in or are passionate about the worker will extract value from their
the worker will extract value from their
the worker will extract value from their job to the degree that it allows them to
job to the degree that it allows them to
job to the degree that it allows them to share something that they believe with
share something that they believe with
share something that they believe with the world or an outcome that they want
the world or an outcome that they want
the world or an outcome that they want to see I didn’t buy this iPhone 7
to see I didn’t buy this iPhone 7
to see I didn’t buy this iPhone 7 because of the innovative shipbuilding
because of the innovative shipbuilding
because of the innovative shipbuilding processes used on the boat that brought
processes used on the boat that brought
processes used on the boat that brought it over the ocean I didn’t buy it
it over the ocean I didn’t buy it
it over the ocean I didn’t buy it because it’s a little bit faster or a
because it’s a little bit faster or a
because it’s a little bit faster or a more efficient than the one I had before
more efficient than the one I had before
more efficient than the one I had before I bought it because it allows me to
I bought it because it allows me to
I bought it because it allows me to better capture and relive memories with
better capture and relive memories with
better capture and relive memories with my kids it has value to me I believe in
my kids it has value to me I believe in
my kids it has value to me I believe in that so what are the workers stay in the
that so what are the workers stay in the
that so what are the workers stay in the dot stay in the dot stay in the dime
dot stay in the dot stay in the dime
dot stay in the dot stay in the dime don’t swear don’t swear what are the
don’t swear don’t swear what are the
don’t swear don’t swear what are the workers of this new era look like they
workers of this new era look like they
workers of this new era look like they look like Millennials Millennials are
look like Millennials Millennials are
look like Millennials Millennials are wired for success in a relational era
wired for success in a relational era
wired for success in a relational era they are not wired for success in an era
they are not wired for success in an era
they are not wired for success in an era that values incremental efficiency
that values incremental efficiency
that values incremental efficiency interesting so we have a workforce wired
interesting so we have a workforce wired
interesting so we have a workforce wired for success in this new age but you know
for success in this new age but you know
for success in this new age but you know what
what
what they’re not just the largest generation
they’re not just the largest generation
they’re not just the largest generation in the workforce they’re the largest
in the workforce they’re the largest
in the workforce they’re the largest living generation so this is what your
living generation so this is what your
living generation so this is what your customer looks like too so that begs the
customer looks like too so that begs the
customer looks like too so that begs the question how do I keep my business
question how do I keep my business
question how do I keep my business relevant as this shift unfolds analogy
think about the personal computer before
think about the personal computer before it had a graphic interface some of you
it had a graphic interface some of you
it had a graphic interface some of you in this room may not even have been
in this room may not even have been
in this room may not even have been alive when that but think about the
alive when that but think about the
alive when that but think about the personal computer before it had a
personal computer before it had a
personal computer before it had a graphic interface was it capable of
graphic interface was it capable of
graphic interface was it capable of amazing things could did it have the
amazing things could did it have the
amazing things could did it have the capabilities to word process create a
capabilities to word process create a
capabilities to word process create a spreadsheet save a file that I could
spreadsheet save a file that I could
spreadsheet save a file that I could come back to later yes was it relative
come back to later yes was it relative
come back to later yes was it relative relevant to me No
relevant to me No
relevant to me No but when they put that interface on
but when they put that interface on
but when they put that interface on there it unlocked the value suddenly
there it unlocked the value suddenly
there it unlocked the value suddenly that capability was relevant to me it
that capability was relevant to me it
that capability was relevant to me it drove new efficiency into my life and I
drove new efficiency into my life and I
drove new efficiency into my life and I assigned it value this is how you have
assigned it value this is how you have
assigned it value this is how you have to think about your business it’s time
to think about your business it’s time
to think about your business it’s time to iterate your business your business
to iterate your business your business
to iterate your business your business you don’t need a new business you need a
you don’t need a new business you need a
you don’t need a new business you need a new interface what does that mean think
new interface what does that mean think
new interface what does that mean think of it like this the guts of your company
of it like this the guts of your company
of it like this the guts of your company the CPU and the wiring your people your
the CPU and the wiring your people your
the CPU and the wiring your people your org charts your processes your core
org charts your processes your core
org charts your processes your core values your mission statements your
values your mission statements your
values your mission statements your alignments all of that is good does it
alignments all of that is good does it
alignments all of that is good does it need to keep getting better yes does
need to keep getting better yes does
need to keep getting better yes does anybody care no they assume that you’re
anybody care no they assume that you’re
anybody care no they assume that you’re gonna do that the products platform
gonna do that the products platform
gonna do that the products platform services things that you make and
services things that you make and
services things that you make and deliver to the world are those important
deliver to the world are those important
deliver to the world are those important yes do you need them yes do you need to
yes do you need them yes do you need to
yes do you need them yes do you need to keep making them better faster cheaper
keep making them better faster cheaper
keep making them better faster cheaper yes do I care
yes do I care
yes do I care no I care about what you believe and I
no I care about what you believe and I
no I care about what you believe and I care about the outcome that you’re gonna
care about the outcome that you’re gonna
care about the outcome that you’re gonna drive in my life and so does your worker
drive in my life and so does your worker
drive in my life and so does your worker okay
okay
okay oh don’t swear how do I do this okay
what are you passionate about what do
what are you passionate about what do you believe you can’t believe if you
you believe you can’t believe if you
you believe you can’t believe if you make kitchen tables right let’s make
make kitchen tables right let’s make
make kitchen tables right let’s make this relevant if you make kitchen tables
this relevant if you make kitchen tables
this relevant if you make kitchen tables you can’t believe in making them cheaper
you can’t believe in making them cheaper
you can’t believe in making them cheaper and higher-quality and ship faster
and higher-quality and ship faster
and higher-quality and ship faster online nobody cares
online nobody cares
online nobody cares it’s not that’s you can’t believe in
it’s not that’s you can’t believe in
it’s not that’s you can’t believe in that you can believe in making families
that you can believe in making families
that you can believe in making families stronger you can believe that if family
stronger you can believe that if family
stronger you can believe that if family spent more time around a kitchen table
spent more time around a kitchen table
spent more time around a kitchen table the world would be a better place you
the world would be a better place you
the world would be a better place you can believe in that and I can believe in
can believe in that and I can believe in
can believe in that and I can believe in that that makes it relevant to me now
that that makes it relevant to me now
that that makes it relevant to me now the world will value your business to
the world will value your business to
the world will value your business to the degree to which it drives an outcome
the degree to which it drives an outcome
the degree to which it drives an outcome they desire for their life hiring people
they desire for their life hiring people
they desire for their life hiring people because they have the right values is no
because they have the right values is no
because they have the right values is no longer good enough a worker in the
longer good enough a worker in the
longer good enough a worker in the future extracts value from their job to
future extracts value from their job to
future extracts value from their job to the degree their job allows them to
the degree their job allows them to
the degree their job allows them to drive an outcome in the world that they
drive an outcome in the world that they
drive an outcome in the world that they care about
I can find you two workers that both are
I can find you two workers that both are have integrity and ethics and for our
have integrity and ethics and for our
have integrity and ethics and for our professional and care about customer
professional and care about customer
professional and care about customer service but we’ll deliver two completely
service but we’ll deliver two completely
service but we’ll deliver two completely different levels of performance one of
different levels of performance one of
different levels of performance one of them is passionate about education and
them is passionate about education and
them is passionate about education and thinks that if we reform education in
thinks that if we reform education in
thinks that if we reform education in the country the world would be a better
the country the world would be a better
the country the world would be a better place okay well if people spend time
place okay well if people spend time
place okay well if people spend time with their kids around their kitchen
with their kids around their kitchen
with their kids around their kitchen table after dinner we can make that
table after dinner we can make that
table after dinner we can make that happen
happen
happen the other one is passionate about
the other one is passionate about
the other one is passionate about environmental causes these two workers
environmental causes these two workers
environmental causes these two workers extract value from their job to the
extract value from their job to the
extract value from their job to the degree their job allows them to drive an
degree their job allows them to drive an
degree their job allows them to drive an outcome that they believe in on the
outcome that they believe in on the
outcome that they believe in on the world one of those workers you will
world one of those workers you will
world one of those workers you will never have to ask for a hundred percent
never have to ask for a hundred percent
never have to ask for a hundred percent because they will give you 120 percent
because they will give you 120 percent
because they will give you 120 percent without you asking innovation through
without you asking innovation through
without you asking innovation through risk risk through trust when we have
risk risk through trust when we have
risk risk through trust when we have people around the table who believe
people around the table who believe
people around the table who believe similar things and see the world
similar things and see the world
similar things and see the world similarly we can build trust if we have
similarly we can build trust if we have
similarly we can build trust if we have people around the table who don’t agree
people around the table who don’t agree
people around the table who don’t agree on anything we can’t build trust we
on anything we can’t build trust we
on anything we can’t build trust we don’t get anything done if the people in
don’t get anything done if the people in
don’t get anything done if the people in the room agree on everything we can
the room agree on everything we can
the room agree on everything we can build trust we can get a lot done but we
build trust we can get a lot done but we
build trust we can get a lot done but we have very few conversations I think
have very few conversations I think
have very few conversations I think sometimes that the board meetings at
sometimes that the board meetings at
sometimes that the board meetings at blackberry sounded something like
blackberry sounded something like
blackberry sounded something like everyone think we should keep doing the
everyone think we should keep doing the
everyone think we should keep doing the same thing say aye aye and then we
same thing say aye aye and then we
same thing say aye aye and then we innovate ourselves into a relevancy
innovate ourselves into a relevancy
innovate ourselves into a relevancy because there’s no conversation they
because there’s no conversation they
because there’s no conversation they don’t have to believe exactly the same
don’t have to believe exactly the same
don’t have to believe exactly the same thing they just have to be aligned we
thing they just have to be aligned we
thing they just have to be aligned we need conversations to drive the need to
need conversations to drive the need to
need conversations to drive the need to innovate and then we need trust so we
innovate and then we need trust so we
innovate and then we need trust so we risk the days that a job were just the
risk the days that a job were just the
risk the days that a job were just the job are over a job is a cause right the
job are over a job is a cause right the
job are over a job is a cause right the value I get from my job is the degree to
value I get from my job is the degree to
value I get from my job is the degree to which my job allows me to drive an
which my job allows me to drive an
which my job allows me to drive an outcome on the world that I care about
if my job is a cause I want to advocate
if my job is a cause I want to advocate for my cause and I want to call people
for my cause and I want to call people
for my cause and I want to call people to my
to my
to my cause who do I want to call to my cause
cause who do I want to call to my cause
cause who do I want to call to my cause people that think similarly to me who
people that think similarly to me who
people that think similarly to me who are aligned on the same things and
are aligned on the same things and
are aligned on the same things and outcomes and things I care about and
outcomes and things I care about and
outcomes and things I care about and believe in this is talent attraction in
believe in this is talent attraction in
believe in this is talent attraction in the future
the future
the future it’s modern marketing inverted we don’t
it’s modern marketing inverted we don’t
it’s modern marketing inverted we don’t make customer advocates will make
make customer advocates will make
make customer advocates will make employee advocates because they’ll pull
employee advocates because they’ll pull
employee advocates because they’ll pull in more customers I need employees the
in more customers I need employees the
in more customers I need employees the kind that I want this is talent
kind that I want this is talent
kind that I want this is talent attraction in the future in one slide
attraction in the future in one slide
attraction in the future in one slide grow through coaching I really like this
grow through coaching I really like this
grow through coaching I really like this one I’ll sum it up as don’t just tell
one I’ll sum it up as don’t just tell
one I’ll sum it up as don’t just tell them what to do okay listen when you
them what to do okay listen when you
them what to do okay listen when you borrow a car from your friend how do you
borrow a car from your friend how do you
borrow a car from your friend how do you drive it how do you drive it careful
drive it how do you drive it careful
drive it how do you drive it careful right
right
right I use my turn signal and I don’t speed
I use my turn signal and I don’t speed
I use my turn signal and I don’t speed right how do you drive your car probably
right how do you drive your car probably
right how do you drive your car probably less carefully well your friend drives
less carefully well your friend drives
less carefully well your friend drives his car less carefully when he’s driving
his car less carefully when he’s driving
his car less carefully when he’s driving his own car too so think about this for
his own car too so think about this for
his own car too so think about this for a minute by taking something that I care
a minute by taking something that I care
a minute by taking something that I care about and trusting you with it my car
about and trusting you with it my car
about and trusting you with it my car was actually made safer that day by the
was actually made safer that day by the
was actually made safer that day by the fact that I wasn’t driving it right this
fact that I wasn’t driving it right this
fact that I wasn’t driving it right this will free you it will free you it is
will free you it will free you it is
will free you it will free you it is very difficult to do but if you’ve done
very difficult to do but if you’ve done
very difficult to do but if you’ve done the other things I’ve said you’ve
the other things I’ve said you’ve
the other things I’ve said you’ve created an organization that is highly
created an organization that is highly
created an organization that is highly aligned on trust they’re pulling in
aligned on trust they’re pulling in
aligned on trust they’re pulling in people who believe the same thing
people who believe the same thing
people who believe the same thing they’re innovating give them a chance
they’re innovating give them a chance
they’re innovating give them a chance trust them this is for the leader if
trust them this is for the leader if
trust them this is for the leader if you’re the leader
you’re the leader
you’re the leader you better believe what you said your
you better believe what you said your
you better believe what you said your company believes if you say your company
company believes if you say your company
company believes if you say your company believes something you have to believe
believes something you have to believe
believes something you have to believe it people follow people they can’t
it people follow people they can’t
it people follow people they can’t follow a company they can’t follow a
follow a company they can’t follow a
follow a company they can’t follow a cause they can’t follow an idea or a
cause they can’t follow an idea or a
cause they can’t follow an idea or a concept they follow people this entire
concept they follow people this entire
concept they follow people this entire concept the fabric of this whole concept
concept the fabric of this whole concept
concept the fabric of this whole concept is built on belief and alignment on
is built on belief and alignment on
is built on belief and alignment on belief and if you don’t believe it the
belief and if you don’t believe it the
belief and if you don’t believe it the whole thing falls apart but if you’ve
whole thing falls apart but if you’ve
whole thing falls apart but if you’ve done what I’ve said and you’ve put this
done what I’ve said and you’ve put this
done what I’ve said and you’ve put this all together you’ve created an
all together you’ve created an
all together you’ve created an organization that is completely aligned
organization that is completely aligned
organization that is completely aligned on what they believe they have a high
on what they believe they have a high
on what they believe they have a high degree of trust they’re in
degree of trust they’re in
degree of trust they’re in evading and disrupting their pulling in
evading and disrupting their pulling in
evading and disrupting their pulling in new talent they’re calling new people to
new talent they’re calling new people to
new talent they’re calling new people to the cause they’re delivering an outsized
the cause they’re delivering an outsized
the cause they’re delivering an outsized return to the world and I promise you
return to the world and I promise you
return to the world and I promise you you are out recruiting out retaining and
you are out recruiting out retaining and
you are out recruiting out retaining and outperforming everybody else Thanks
”
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