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Confronting our Conditioning | Nazia Erum | TEDxGurugram


[Music]

[Music] [Applause]

[Applause]

[Applause] Bengie half of the women here are

Bengie half of the women here are

Bengie half of the women here are worried our have been worried at some

worried our have been worried at some

worried our have been worried at some point of their lives of being associated

point of their lives of being associated

point of their lives of being associated with that tag for those not in the know

with that tag for those not in the know

with that tag for those not in the know Benjy is a common Hindi word meaning

Benjy is a common Hindi word meaning

Benjy is a common Hindi word meaning sister but who more commonly used to

sister but who more commonly used to

sister but who more commonly used to imply that you’re so unattractive you

imply that you’re so unattractive you

imply that you’re so unattractive you cannot be any more than a sister in

cannot be any more than a sister in

cannot be any more than a sister in itself it’s not a bad word but the

itself it’s not a bad word but the

itself it’s not a bad word but the connotation it is used with is

connotation it is used with is

connotation it is used with is unattractive with time our sense of lack

unattractive with time our sense of lack

unattractive with time our sense of lack of modernity has also come to be

of modernity has also come to be

of modernity has also come to be associated with it someone who cannot

associated with it someone who cannot

associated with it someone who cannot fit in with the latest and the trendiest

fit in with the latest and the trendiest

fit in with the latest and the trendiest so in a sense to fit in one needs to be

so in a sense to fit in one needs to be

so in a sense to fit in one needs to be modern and attractive now what is the

modern and attractive now what is the

modern and attractive now what is the benchmark of modern attractiveness let’s

benchmark of modern attractiveness let’s

benchmark of modern attractiveness let’s look back let’s look at the Industrial

look back let’s look at the Industrial

look back let’s look at the Industrial Revolution with it came a

Revolution with it came a

Revolution with it came a standardization of dress sizes

standardization of dress sizes

standardization of dress sizes as Flo started being produced in

as Flo started being produced in

as Flo started being produced in factories a complete erosion of

factories a complete erosion of

factories a complete erosion of personalised reciting by the local

personalised reciting by the local

personalised reciting by the local tailor Gabey to sizes small medium large

tailor Gabey to sizes small medium large

tailor Gabey to sizes small medium large or an 8 10 14 and so on now this not

or an 8 10 14 and so on now this not

or an 8 10 14 and so on now this not only standardized sizes but standardized

only standardized sizes but standardized

only standardized sizes but standardized comparisons as well women were more

comparisons as well women were more

comparisons as well women were more acutely aware of their relative sizes

acutely aware of their relative sizes

acutely aware of their relative sizes small medium large

add to it that hyper commercialization

add to it that hyper commercialization added an extra small or a size zero to a

added an extra small or a size zero to a

added an extra small or a size zero to a with every new season they were thinner

with every new season they were thinner

with every new season they were thinner and thinner models dominating runways

and thinner models dominating runways

and thinner models dominating runways magazine advertisements and campaigns

magazine advertisements and campaigns

magazine advertisements and campaigns now we humans are very visual creatures

now we humans are very visual creatures

now we humans are very visual creatures if we exposed to a certain image type to

if we exposed to a certain image type to

if we exposed to a certain image type to a certain concept over a period of time

a certain concept over a period of time

a certain concept over a period of time that image becomes a new normal

that image becomes a new normal

that image becomes a new normal a good example of this is how to the use

a good example of this is how to the use

a good example of this is how to the use of media over the last few decades we

of media over the last few decades we

of media over the last few decades we have come to accept that the benchmark

have come to accept that the benchmark

have come to accept that the benchmark of beauty is a reef fish we thin yet

of beauty is a reef fish we thin yet

of beauty is a reef fish we thin yet somehow and our gloss body we have come

somehow and our gloss body we have come

somehow and our gloss body we have come to accept that those deep collarbones

to accept that those deep collarbones

to accept that those deep collarbones the thigh gap the slender curves are all

the thigh gap the slender curves are all

the thigh gap the slender curves are all attainable all at once add to it that

attainable all at once add to it that

attainable all at once add to it that this image is tied with rich good happy

this image is tied with rich good happy

this image is tied with rich good happy and it becomes an ideal the gold

and it becomes an ideal the gold

and it becomes an ideal the gold standard of human appearance today the

standard of human appearance today the

standard of human appearance today the pursuit of success is the pursuit of the

pursuit of success is the pursuit of the

pursuit of success is the pursuit of the supermodel figure and we are willing to

supermodel figure and we are willing to

supermodel figure and we are willing to loser in a piece for it you might

loser in a piece for it you might

loser in a piece for it you might actually be healthy in the traditional

actually be healthy in the traditional

actually be healthy in the traditional sense of the word but much like Benjy

sense of the word but much like Benjy

sense of the word but much like Benjy even the word healthy hasn’t been spared

even the word healthy hasn’t been spared

even the word healthy hasn’t been spared the weight of serving as a polite term

the weight of serving as a polite term

the weight of serving as a polite term for fat no pun intended

for fat no pun intended

for fat no pun intended as an entrepreneur who empowers working

as an entrepreneur who empowers working

as an entrepreneur who empowers working women through what they wear my interest

women through what they wear my interest

women through what they wear my interest lies in clothing and how that affects

lies in clothing and how that affects

lies in clothing and how that affects our daily lives so clothes and the

our daily lives so clothes and the

our daily lives so clothes and the meanings associated with them like

meanings associated with them like

meanings associated with them like successful or mediocre attractive or

successful or mediocre attractive or

successful or mediocre attractive or unattractive professional or sloppy

unattractive professional or sloppy

unattractive professional or sloppy choose these words choose what we decide

choose these words choose what we decide

choose these words choose what we decide to wear or what we decide not to wear so

to wear or what we decide not to wear so

to wear or what we decide not to wear so every morning when you’re standing in

every morning when you’re standing in

every morning when you’re standing in front of your wardrobe and you pick out

front of your wardrobe and you pick out

front of your wardrobe and you pick out what to wear you decide based on what

what to wear you decide based on what

what to wear you decide based on what you do not want to look like on that day

you do not want to look like on that day

you do not want to look like on that day we reject clots placed on the labels we

we reject clots placed on the labels we

we reject clots placed on the labels we wish to reject not necessarily the ones

wish to reject not necessarily the ones

wish to reject not necessarily the ones we wish to project so in the course of

we wish to project so in the course of

we wish to project so in the course of my work I’ve met many women at different

my work I’ve met many women at different

my work I’ve met many women at different stages of their career so our young

stages of their career so our young

stages of their career so our young urban executive hailing from a small

urban executive hailing from a small

urban executive hailing from a small town

town

town what strongly believed that to make it

what strongly believed that to make it

what strongly believed that to make it big in the city

big in the city

big in the city she needs to fit into a little black

she needs to fit into a little black

she needs to fit into a little black dress yes the LBD is a very aspirational

dress yes the LBD is a very aspirational

dress yes the LBD is a very aspirational it would probably stand for all the

it would probably stand for all the

it would probably stand for all the labels she wishes to reject maybe once

labels she wishes to reject maybe once

labels she wishes to reject maybe once like Benjy or mid to senior level

like Benjy or mid to senior level

like Benjy or mid to senior level officer would appropriate masculine

officer would appropriate masculine

officer would appropriate masculine elements into her clothing by wearing

elements into her clothing by wearing

elements into her clothing by wearing pants suits so as to be taken more

pants suits so as to be taken more

pants suits so as to be taken more seriously so everyone in different ways

seriously so everyone in different ways

seriously so everyone in different ways is trying to fit in by wearing clothes

is trying to fit in by wearing clothes

is trying to fit in by wearing clothes that we believe have meanings associated

that we believe have meanings associated

that we believe have meanings associated with them now these meanings that we

with them now these meanings that we

with them now these meanings that we think our clothes have are actually

think our clothes have are actually

think our clothes have are actually ascribed to them by popular culture and

ascribed to them by popular culture and

ascribed to them by popular culture and popular culture that’s fed by media

popular culture that’s fed by media

popular culture that’s fed by media media that’s largely governed by what

media that’s largely governed by what

media that’s largely governed by what fashion houses want to sell across the

fashion houses want to sell across the

fashion houses want to sell across the globe so whether you’re lean or curvy

globe so whether you’re lean or curvy

globe so whether you’re lean or curvy high metabolic rate or low heavy rain

high metabolic rate or low heavy rain

high metabolic rate or low heavy rain Buster bottom we all end up wearing the

Buster bottom we all end up wearing the

Buster bottom we all end up wearing the same clothes that are standardized in

same clothes that are standardized in

same clothes that are standardized in sizes and styles across the world from

sizes and styles across the world from

sizes and styles across the world from Bay Area to Mumbai the same does that

Bay Area to Mumbai the same does that

Bay Area to Mumbai the same does that make sense even in theory here comes

make sense even in theory here comes

make sense even in theory here comes into effect what psychologists call the

into effect what psychologists call the

into effect what psychologists call the priming effect it basically talks about

priming effect it basically talks about

priming effect it basically talks about how we imbibe in us the stereotypes that

how we imbibe in us the stereotypes that

how we imbibe in us the stereotypes that we frequently come across so when you’re

we frequently come across so when you’re

we frequently come across so when you’re wearing clothes that you have seen in

wearing clothes that you have seen in

wearing clothes that you have seen in one form or another on a supermodel

one form or another on a supermodel

one form or another on a supermodel across the globe we start associating

across the globe we start associating

across the globe we start associating those clothes with an ideal body type

those clothes with an ideal body type

those clothes with an ideal body type and when we wear those clothes the look

and when we wear those clothes the look

and when we wear those clothes the look of the comment on our body it falls

of the comment on our body it falls

of the comment on our body it falls short from what we were promised from

short from what we were promised from

short from what we were promised from the billboard

what you’re buying is fashion not

what you’re buying is fashion not clothing the fashion industry largely

clothing the fashion industry largely

clothing the fashion industry largely does not want to be associated with

does not want to be associated with

does not want to be associated with normal bodies by associating their

normal bodies by associating their

normal bodies by associating their clothes only with the gold standard of

clothes only with the gold standard of

clothes only with the gold standard of human appearance the fashion industry

human appearance the fashion industry

human appearance the fashion industry racially reinforces the need to be

racially reinforces the need to be

racially reinforces the need to be relevant thereby generating lifelong

relevant thereby generating lifelong

relevant thereby generating lifelong customers who will keep buying to keep

customers who will keep buying to keep

customers who will keep buying to keep up the fashion industry is a three

up the fashion industry is a three

up the fashion industry is a three trillion dollar industry and it reached

trillion dollar industry and it reached

trillion dollar industry and it reached there by generating very strong ideal

there by generating very strong ideal

there by generating very strong ideal conditions for such numbers but the

conditions for such numbers but the

conditions for such numbers but the health of the industry that comes at the

health of the industry that comes at the

health of the industry that comes at the cost of our own monetary and mental

cost of our own monetary and mental

cost of our own monetary and mental well-being

the more we buy the stronger our inner

the more we buy the stronger our inner dissonance gets we will inevitably end

dissonance gets we will inevitably end

dissonance gets we will inevitably end up making the comparison that our body

up making the comparison that our body

up making the comparison that our body is just not the right size don’t that

is just not the right size don’t that

is just not the right size don’t that they’re not fill it all out there

whether we follow fashion or have a

whether we follow fashion or have a total disregard for it the fashion

total disregard for it the fashion

total disregard for it the fashion industry is surreptitiously working to

industry is surreptitiously working to

industry is surreptitiously working to make you believe that your body is just

make you believe that your body is just

make you believe that your body is just not the right size it still needs

not the right size it still needs

not the right size it still needs working upon for anyone who believes I

working upon for anyone who believes I

working upon for anyone who believes I mean know many people like this so

mean know many people like this so

mean know many people like this so anyone who believes that paying

anyone who believes that paying

anyone who believes that paying attention to what we wear is a frivolous

attention to what we wear is a frivolous

attention to what we wear is a frivolous pursuit I want you to consider something

pursuit I want you to consider something

pursuit I want you to consider something imagine

imagine

imagine imagine not being satisfied with the way

imagine not being satisfied with the way

imagine not being satisfied with the way you look every day of the week then the

you look every day of the week then the

you look every day of the week then the months then years right now you’re

months then years right now you’re

months then years right now you’re sitting out there with your

sitting out there with your

sitting out there with your dissatisfactions it’s your companion and

dissatisfactions it’s your companion and

dissatisfactions it’s your companion and before you know it

before you know it

before you know it it will be you let me share a simple

it will be you let me share a simple

it will be you let me share a simple story so I was born with shot frizzy

story so I was born with shot frizzy

story so I was born with shot frizzy hair and I was led to believe that it

hair and I was led to believe that it

hair and I was led to believe that it was a bad version of my father straight

was a bad version of my father straight

was a bad version of my father straight hair and not really my mother’s girls it

hair and not really my mother’s girls it

hair and not really my mother’s girls it was a given I never questioned it

was a given I never questioned it

was a given I never questioned it because it was reinforced time and again

because it was reinforced time and again

because it was reinforced time and again by the people around me but I hated my

by the people around me but I hated my

by the people around me but I hated my hair I a ganache Dover them they were

hair I a ganache Dover them they were

hair I a ganache Dover them they were frizzy unmanageable a bird’s nest over

frizzy unmanageable a bird’s nest over

frizzy unmanageable a bird’s nest over my head I was literally at war with them

my head I was literally at war with them

my head I was literally at war with them rebonding straightening you name it I

rebonding straightening you name it I

rebonding straightening you name it I would have tried it no permanent

would have tried it no permanent

would have tried it no permanent solutions of course so I started tying

solutions of course so I started tying

solutions of course so I started tying them up tight ponytails for 20 years I

them up tight ponytails for 20 years I

them up tight ponytails for 20 years I tied my hair up without questioning it

tied my hair up without questioning it

tied my hair up without questioning it took me 20 years 20 years to figure out

took me 20 years 20 years to figure out

took me 20 years 20 years to figure out that I actually had just different sort

that I actually had just different sort

that I actually had just different sort of girls not necessarily straight hair

of girls not necessarily straight hair

of girls not necessarily straight hair and that is conditioning for you

and that is conditioning for you

and that is conditioning for you no one will tell you there is no one

no one will tell you there is no one

no one will tell you there is no one because it is an industry that feeds off

because it is an industry that feeds off

because it is an industry that feeds off on our insecurities and it’s not just a

on our insecurities and it’s not just a

on our insecurities and it’s not just a few women I believe most of the women

few women I believe most of the women

few women I believe most of the women out there are tying themselves up

out there are tying themselves up

out there are tying themselves up literally or metaphorically because we

literally or metaphorically because we

literally or metaphorically because we have been through decades and decades of

have been through decades and decades of

have been through decades and decades of conditioning

conditioning

conditioning it takes some powerful tools to undo the

it takes some powerful tools to undo the

it takes some powerful tools to undo the effect here I suggest so look for

effect here I suggest so look for

effect here I suggest so look for recognize and question patterns do not

recognize and question patterns do not

recognize and question patterns do not simply assume you’re out of reach of

simply assume you’re out of reach of

simply assume you’re out of reach of socially pervasive conditioning but we

socially pervasive conditioning but we

socially pervasive conditioning but we need to train ourselves to habitually

need to train ourselves to habitually

need to train ourselves to habitually question everything and all the

question everything and all the

question everything and all the messengers around us realize that if you

messengers around us realize that if you

messengers around us realize that if you think you don’t look good it might not

think you don’t look good it might not

think you don’t look good it might not be your body don’t rush to blame it it

be your body don’t rush to blame it it

be your body don’t rush to blame it it might actually be the clothes at fault

might actually be the clothes at fault

might actually be the clothes at fault reveal clothes that do not fit our

reveal clothes that do not fit our

reveal clothes that do not fit our bodies instead we make our bodies fit

bodies instead we make our bodies fit

bodies instead we make our bodies fit into off-the-rack clothing instead we

into off-the-rack clothing instead we

into off-the-rack clothing instead we need clothes that present us in a manner

need clothes that present us in a manner

need clothes that present us in a manner we deserve but some understanding some

we deserve but some understanding some

we deserve but some understanding some kindness and some acceptance remember

kindness and some acceptance remember

kindness and some acceptance remember that the dress that the body does not

that the dress that the body does not

that the dress that the body does not follow the shape of the dress it is the

follow the shape of the dress it is the

follow the shape of the dress it is the dress that follows the shape of the body

dress that follows the shape of the body

dress that follows the shape of the body the last and my personal favorite is the

the last and my personal favorite is the

the last and my personal favorite is the power suit no no it’s not those heavy

power suit no no it’s not those heavy

power suit no no it’s not those heavy shoulder padded jackets and a Hillary

shoulder padded jackets and a Hillary

shoulder padded jackets and a Hillary Clinton instead the power suit is a non

Clinton instead the power suit is a non

Clinton instead the power suit is a non specific item it can be any color any

specific item it can be any color any

specific item it can be any color any style it doesn’t even need to be on

style it doesn’t even need to be on

style it doesn’t even need to be on trend at the moment instead the power

trend at the moment instead the power

trend at the moment instead the power suit is something that brings out the

suit is something that brings out the

suit is something that brings out the most fulfilled version of you because of

most fulfilled version of you because of

most fulfilled version of you because of the power it wheels over your inner self

the power it wheels over your inner self

the power it wheels over your inner self by working around your body making it

by working around your body making it

by working around your body making it look good and making you feel even

look good and making you feel even

look good and making you feel even better that is the power suit

better that is the power suit

better that is the power suit and if you don’t already have an object

and if you don’t already have an object

and if you don’t already have an object in mind when you hear this it’s not

in mind when you hear this it’s not

in mind when you hear this it’s not difficult to make this concept work for

difficult to make this concept work for

difficult to make this concept work for you just start at what is almost always

you just start at what is almost always

you just start at what is almost always in the washing machine at the end of the

in the washing machine at the end of the

in the washing machine at the end of the week that is your body’s Way of telling

week that is your body’s Way of telling

week that is your body’s Way of telling you is what keeps it at is most

you is what keeps it at is most

you is what keeps it at is most comfortable zone build on it so that you

comfortable zone build on it so that you

comfortable zone build on it so that you can walk the road chin up without any

can walk the road chin up without any

can walk the road chin up without any fear of labels we all have to leave the

fear of labels we all have to leave the

fear of labels we all have to leave the fabric of change within us

fabric of change within us

fabric of change within us it all starts within us remember that

it all starts within us remember that

it all starts within us remember that person that we meet only in the bathroom

person that we meet only in the bathroom

person that we meet only in the bathroom mirror who gets to talk only inside our

mirror who gets to talk only inside our

mirror who gets to talk only inside our head reconnect with that person give

head reconnect with that person give

head reconnect with that person give that person a power suit that fits his

that person a power suit that fits his

that person a power suit that fits his or her unique body step out of the self

or her unique body step out of the self

or her unique body step out of the self plain self shame cycles question the

plain self shame cycles question the

plain self shame cycles question the conditioning the day we achieve that

conditioning the day we achieve that

conditioning the day we achieve that that day we set ourselves free

that day we set ourselves free

that day we set ourselves free [Applause]

”

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