welcome to lightning round of show 19 let’s get started all right so
let’s get started all right so
let’s get started all right so readwriteweb they sold for about 5
readwriteweb they sold for about 5
readwriteweb they sold for about 5 million what do you think this means
million what do you think this means
million what do you think this means their tech blogs really that influential
their tech blogs really that influential
their tech blogs really that influential are they worth this kind of money or or
are they worth this kind of money or or
are they worth this kind of money or or not well let’s put the in context
not well let’s put the in context
not well let’s put the in context five-million-dollar exit while it’s
five-million-dollar exit while it’s
five-million-dollar exit while it’s great if I’m assuming first of all
great if I’m assuming first of all
great if I’m assuming first of all congratulations to Richard McManus and
congratulations to Richard McManus and
congratulations to Richard McManus and readwriteweb I think like I called them
readwriteweb I think like I called them
readwriteweb I think like I called them a long time ago like the think tank of
a long time ago like the think tank of
a long time ago like the think tank of amongst tech blogs it was always you
amongst tech blogs it was always you
amongst tech blogs it was always you know a bit more serious was very deep
know a bit more serious was very deep
know a bit more serious was very deep analysis and I think that is why however
analysis and I think that is why however
analysis and I think that is why however readwriteweb never really caught on with
readwriteweb never really caught on with
readwriteweb never really caught on with the bigger tech blog so if you just
the bigger tech blog so if you just
the bigger tech blog so if you just quickly do a background of the tech
quickly do a background of the tech
quickly do a background of the tech locks you really had paid content which
locks you really had paid content which
locks you really had paid content which was more of a media new media but also
was more of a media new media but also
was more of a media new media but also tech blog then to some extent TechCrunch
tech blog then to some extent TechCrunch
tech blog then to some extent TechCrunch came along and stole and I love paid
came along and stole and I love paid
came along and stole and I love paid content Andrew finally but it’s stole
content Andrew finally but it’s stole
content Andrew finally but it’s stole paid content content TechCrunch became
paid content content TechCrunch became
paid content content TechCrunch became the dominant player and then basically
the dominant player and then basically
the dominant player and then basically you had Giga own readwriteweb Mashable
you had Giga own readwriteweb Mashable
you had Giga own readwriteweb Mashable and all these guys Mashable now is
and all these guys Mashable now is
and all these guys Mashable now is pretty massive but it’s an SEO play and
pretty massive but it’s an SEO play and
pretty massive but it’s an SEO play and they cover so much and again props to
they cover so much and again props to
they cover so much and again props to Mashable but but TechCrunch was sort of
Mashable but but TechCrunch was sort of
Mashable but but TechCrunch was sort of the dominant one until Business Insider
the dominant one until Business Insider
the dominant one until Business Insider came out I think once Business Insider
came out I think once Business Insider
came out I think once Business Insider came out and was like heavily funded and
came out and was like heavily funded and
came out and was like heavily funded and Henry Blodgett was very ambitious to
Henry Blodgett was very ambitious to
Henry Blodgett was very ambitious to build a media company and I consider
build a media company and I consider
build a media company and I consider Business Insider to be a very
Business Insider to be a very
Business Insider to be a very entertaining site and I write for
entertaining site and I write for
entertaining site and I write for TechCrunch so and I know a lot of these
TechCrunch so and I know a lot of these
TechCrunch so and I know a lot of these guys I think we’re fat Sally great great
guys I think we’re fat Sally great great
guys I think we’re fat Sally great great I think it sort of people realized that
I think it sort of people realized that
I think it sort of people realized that there was a lot of noise and a lot of
there was a lot of noise and a lot of
there was a lot of noise and a lot of hype and a lot of sort of influence but
hype and a lot of sort of influence but
hype and a lot of sort of influence but within a very small crowd so it was
within a very small crowd so it was
within a very small crowd so it was either you were going to be one of the
either you were going to be one of the
either you were going to be one of the big ones like rifat sold to Guardian
big ones like rifat sold to Guardian
big ones like rifat sold to Guardian TechCrunch sold to AOL Business Insider
TechCrunch sold to AOL Business Insider
TechCrunch sold to AOL Business Insider wants to exit for a huge son I think for
wants to exit for a huge son I think for
wants to exit for a huge son I think for the other guys like readwriteweb the
the other guys like readwriteweb the
the other guys like readwriteweb the writing so so to speak was on the wall
writing so so to speak was on the wall
writing so so to speak was on the wall so they had to exit I think it’s a great
so they had to exit I think it’s a great
so they had to exit I think it’s a great exit because the guy Richards already
exit because the guy Richards already
exit because the guy Richards already started another company and it’s really
started another company and it’s really
started another company and it’s really hard to retain all these writers who
hard to retain all these writers who
hard to retain all these writers who move around so i would say they are
move around so i would say they are
move around so i would say they are influential because they do reach a very
influential because they do reach a very
influential because they do reach a very 5 million dollars of influence um well
5 million dollars of influence um well
5 million dollars of influence um well the reality is it going to take to
the reality is it going to take to
the reality is it going to take to recoup
recoup
recoup investment I think same media which was
investment I think same media which was
investment I think same media which was a result of six apart merging with video
a result of six apart merging with video
a result of six apart merging with video egg this is part of their strategy I
egg this is part of their strategy I
egg this is part of their strategy I know a few of the guys there this makes
know a few of the guys there this makes
know a few of the guys there this makes sense for them and they brought in dan
sense for them and they brought in dan
sense for them and they brought in dan frommer who used to be a business
frommer who used to be a business
frommer who used to be a business insider to now become its editor I mean
insider to now become its editor I mean
insider to now become its editor I mean five million as much as I hate to say it
five million as much as I hate to say it
five million as much as I hate to say it is not that big of a sum realistically
is not that big of a sum realistically
is not that big of a sum realistically when you consider that the kinds of
when you consider that the kinds of
when you consider that the kinds of things so for them i think it was like a
things so for them i think it was like a
things so for them i think it was like a low-risk bet and it was a gracious exit
low-risk bet and it was a gracious exit
low-risk bet and it was a gracious exit for readwriteweb but it is an echo
for readwriteweb but it is an echo
for readwriteweb but it is an echo chamber to some extent you know like
chamber to some extent you know like
chamber to some extent you know like when I used to write hip mojo non-stop
when I used to write hip mojo non-stop
when I used to write hip mojo non-stop before writing for media post on
before writing for media post on
before writing for media post on TechCrunch I had a very very passionate
TechCrunch I had a very very passionate
TechCrunch I had a very very passionate audience of like a thousand to 5,000
audience of like a thousand to 5,000
audience of like a thousand to 5,000 people that’s nothing but it it was a
people that’s nothing but it it was a
people that’s nothing but it it was a great audience but it’s not really the
great audience but it’s not really the
great audience but it’s not really the kind of numbers that you can really
kind of numbers that you can really
kind of numbers that you can really monetize that you could really do much
monetize that you could really do much
monetize that you could really do much on you know well like you say at that
on you know well like you say at that
on you know well like you say at that point content is marketing right exactly
point content is marketing right exactly
point content is marketing right exactly well it’s more open doors and leads to
well it’s more open doors and leads to
well it’s more open doors and leads to other money but I’m not getting paid
other money but I’m not getting paid
other money but I’m not getting paid much these are the questions but this
much these are the questions but this
much these are the questions but this fits with stay media which is they want
fits with stay media which is they want
fits with stay media which is they want very very targeted niche passionate you
very very targeted niche passionate you
very very targeted niche passionate you know audiences but I’m just not sure
know audiences but I’m just not sure
know audiences but I’m just not sure that the other problem is with these
that the other problem is with these
that the other problem is with these blogs and I noticed as lightning round
blogs and I noticed as lightning round
blogs and I noticed as lightning round it’s becoming a segment of its own but
it’s becoming a segment of its own but
it’s becoming a segment of its own but just very quickly the problem of these
just very quickly the problem of these
just very quickly the problem of these blogs is it’s based around a personality
blogs is it’s based around a personality
blogs is it’s based around a personality when we’re finally brought on Stacy
when we’re finally brought on Stacy
when we’re finally brought on Stacy Kramer was very talented it’s not the
Kramer was very talented it’s not the
Kramer was very talented it’s not the same thing erick schonfeld is the best
same thing erick schonfeld is the best
same thing erick schonfeld is the best editor I’ve ever written for he’s made
editor I’ve ever written for he’s made
editor I’ve ever written for he’s made me a better writer in like the year
me a better writer in like the year
me a better writer in like the year everton for TechCrunch but he’s not
everton for TechCrunch but he’s not
everton for TechCrunch but he’s not Michael Arrington it’s like Eric
Michael Arrington it’s like Eric
Michael Arrington it’s like Eric Schonfeld leading that is that better
Schonfeld leading that is that better
Schonfeld leading that is that better publication in some ways because it’s
publication in some ways because it’s
publication in some ways because it’s more of a you know sort of overall
more of a you know sort of overall
more of a you know sort of overall cohesive Valerie doesn’t have that same
cohesive Valerie doesn’t have that same
cohesive Valerie doesn’t have that same cult value but it doesn’t have to say it
cult value but it doesn’t have to say it
cult value but it doesn’t have to say it I’m just saying it’s a different thing
I’m just saying it’s a different thing
I’m just saying it’s a different thing you know it’s they’re both good that’s
you know it’s they’re both good that’s
you know it’s they’re both good that’s very different so my point is this is
very different so my point is this is
very different so my point is this is gracious exit for Richard and it’s a it
gracious exit for Richard and it’s a it
gracious exit for Richard and it’s a it makes sense with what say media wants to
makes sense with what say media wants to
makes sense with what say media wants to do okay Twitter launched these blended
do okay Twitter launched these blended
do okay Twitter launched these blended pages brinded pages Randy sorry these
pages brinded pages Randy sorry these
pages brinded pages Randy sorry these branded pages that they’re trying to
branded pages that they’re trying to
branded pages that they’re trying to blend in does this make sense is this
blend in does this make sense is this
blend in does this make sense is this the revenue model for Twitter or is this
the revenue model for Twitter or is this
the revenue model for Twitter or is this yet another attempt to be a revenue okay
yet another attempt to be a revenue okay
yet another attempt to be a revenue okay here’s the thing no it’s not the it’s I
here’s the thing no it’s not the it’s I
here’s the thing no it’s not the it’s I don’t think it’s going to be the answer
don’t think it’s going to be the answer
don’t think it’s going to be the answer for them and let’s take a look at this
for them and let’s take a look at this
for them and let’s take a look at this quickly you know this is large over like
quickly you know this is large over like
quickly you know this is large over like long overdue if you look at it you’re
long overdue if you look at it you’re
long overdue if you look at it you’re like what took them so long to do this
like what took them so long to do this
like what took them so long to do this so now brands can get pages with like a
so now brands can get pages with like a
so now brands can get pages with like a custom large header they can have
custom large header they can have
custom large header they can have featured tweets at the top they can have
featured tweets at the top they can have
featured tweets at the top they can have all kinds of photo and video embedded
all kinds of photo and video embedded
all kinds of photo and video embedded and they can separate out there
and they can separate out there
and they can separate out there and just kind of have this cooler page
and just kind of have this cooler page
and just kind of have this cooler page which which is fine it makes sense and
which which is fine it makes sense and
which which is fine it makes sense and you got to pay for this the reason that
you got to pay for this the reason that
you got to pay for this the reason that this won’t help Twitter I don’t think
this won’t help Twitter I don’t think
this won’t help Twitter I don’t think too much is that Twitter doesn’t offer
too much is that Twitter doesn’t offer
too much is that Twitter doesn’t offer that same kind of ecosystem that you
that same kind of ecosystem that you
that same kind of ecosystem that you know Facebook or even Google Plus offers
know Facebook or even Google Plus offers
know Facebook or even Google Plus offers because let’s face it you’re logged into
because let’s face it you’re logged into
because let’s face it you’re logged into a google account probably all day you
a google account probably all day you
a google account probably all day you log into Facebook to interact with
log into Facebook to interact with
log into Facebook to interact with people and that’s why it’s valuable for
people and that’s why it’s valuable for
people and that’s why it’s valuable for brands to get you there twitter is
brands to get you there twitter is
brands to get you there twitter is something that most people use I’m going
something that most people use I’m going
something that most people use I’m going to assume most people use primarily
to assume most people use primarily
to assume most people use primarily through a client or their phone they’re
through a client or their phone they’re
through a client or their phone they’re not in that ecosystem in the same way so
not in that ecosystem in the same way so
not in that ecosystem in the same way so well Twitter Bravo to them they finally
well Twitter Bravo to them they finally
well Twitter Bravo to them they finally like launched this I don’t think it’s
like launched this I don’t think it’s
like launched this I don’t think it’s going to solve enough problems for them
going to solve enough problems for them
going to solve enough problems for them that being said I don’t know what would
that being said I don’t know what would
that being said I don’t know what would so yeah I think I think that the branded
so yeah I think I think that the branded
so yeah I think I think that the branded pages are long overdue much needed and
pages are long overdue much needed and
pages are long overdue much needed and appreciated but probably insufficient
appreciated but probably insufficient
appreciated but probably insufficient okay upcoming segments down the road is
okay upcoming segments down the road is
okay upcoming segments down the road is Twitter revenue model revenue solutions
Twitter revenue model revenue solutions
Twitter revenue model revenue solutions will talk about that upcoming show okay
will talk about that upcoming show okay
will talk about that upcoming show okay should the average user care about sopa
should the average user care about sopa
should the average user care about sopa like all this anti piracy anti ugc site
like all this anti piracy anti ugc site
like all this anti piracy anti ugc site mumbo-jumbo um I think yeah you know of
mumbo-jumbo um I think yeah you know of
mumbo-jumbo um I think yeah you know of cnet published a great faq on like SOPA
cnet published a great faq on like SOPA
cnet published a great faq on like SOPA and they keep updating it I think it’s
and they keep updating it I think it’s
and they keep updating it I think it’s worth anyone checking out but if you go
worth anyone checking out but if you go
worth anyone checking out but if you go through and read it it covers every
through and read it it covers every
through and read it it covers every aspect from like how this is going to
aspect from like how this is going to
aspect from like how this is going to affect businesses to how it’s going to
affect businesses to how it’s going to
affect businesses to how it’s going to affect users and and pretty much sofa is
affect users and and pretty much sofa is
affect users and and pretty much sofa is going to put the onus on ISPs to like
going to put the onus on ISPs to like
going to put the onus on ISPs to like possibly spy on their users and and that
possibly spy on their users and and that
possibly spy on their users and and that kind of Big Brother element is is really
kind of Big Brother element is is really
kind of Big Brother element is is really scary and has really deep implications
scary and has really deep implications
scary and has really deep implications down the line so I think they should but
down the line so I think they should but
down the line so I think they should but what do you think well this such as well
what do you think well this such as well
what do you think well this such as well okay I personally think that wrote an
okay I personally think that wrote an
okay I personally think that wrote an article on this I think the onus has
article on this I think the onus has
article on this I think the onus has been basically on the content owners to
been basically on the content owners to
been basically on the content owners to protect their IP and that frankly I
protect their IP and that frankly I
protect their IP and that frankly I think that’s crazy I’m not saying you
think that’s crazy I’m not saying you
think that’s crazy I’m not saying you should automatically shut down a twitter
should automatically shut down a twitter
should automatically shut down a twitter or youtube obviously if there is some
or youtube obviously if there is some
or youtube obviously if there is some infringing material but I just think the
infringing material but I just think the
infringing material but I just think the rules have been so in favor of the
rules have been so in favor of the
rules have been so in favor of the disruptors at the expense of the content
disruptors at the expense of the content
disruptors at the expense of the content owners that I understand why you need to
owners that I understand why you need to
owners that I understand why you need to even it up a bit I don’t think you
even it up a bit I don’t think you
even it up a bit I don’t think you should have this systematic you know
should have this systematic you know
should have this systematic you know approach where you know
approach where you know
approach where you know time warner can go out and just say oh
time warner can go out and just say oh
time warner can go out and just say oh look there’s one video on youtube we
look there’s one video on youtube we
look there’s one video on youtube we don’t like so let’s just shut down
don’t like so let’s just shut down
don’t like so let’s just shut down YouTube you know I think it’s like
YouTube you know I think it’s like
YouTube you know I think it’s like there’s a fly are you going to just flat
there’s a fly are you going to just flat
there’s a fly are you going to just flat at it or are you going to nuke it but I
at it or are you going to nuke it but I
at it or are you going to nuke it but I get it I think you know everybody is so
get it I think you know everybody is so
get it I think you know everybody is so full of in that they only look at
full of in that they only look at
full of in that they only look at it like well what’s in it for me and how
it like well what’s in it for me and how
it like well what’s in it for me and how am I going to make money this is my
am I going to make money this is my
am I going to make money this is my point of view which i guess is human
point of view which i guess is human
point of view which i guess is human nature it would be good if people just
nature it would be good if people just
nature it would be good if people just sort of understood both sides of it so
sort of understood both sides of it so
sort of understood both sides of it so it’s broken you need to fix it now do
it’s broken you need to fix it now do
it’s broken you need to fix it now do you need to fix it by creating another
you need to fix it by creating another
you need to fix it by creating another broken system know which actually says
broken system know which actually says
broken system know which actually says us to the last question and lightning
us to the last question and lightning
us to the last question and lightning room all right um Big Brother they’re
room all right um Big Brother they’re
room all right um Big Brother they’re clearly watching us there’s a few
clearly watching us there’s a few
clearly watching us there’s a few examples do you think we should care
examples do you think we should care
examples do you think we should care about that is it something we need to be
about that is it something we need to be
about that is it something we need to be concerned of no I personally think this
concerned of no I personally think this
concerned of no I personally think this might sound really odd I don’t really
might sound really odd I don’t really
might sound really odd I don’t really care I assume I’m being watched not like
care I assume I’m being watched not like
care I assume I’m being watched not like we’re following ash but I assume people
we’re following ash but I assume people
we’re following ash but I assume people are being watched listen your
are being watched listen your
are being watched listen your transactions they’re available not again
transactions they’re available not again
transactions they’re available not again that somebody sitting there going oh my
that somebody sitting there going oh my
that somebody sitting there going oh my god ash had a cheeseburger today again
god ash had a cheeseburger today again
god ash had a cheeseburger today again but just that they’re like you know what
but just that they’re like you know what
but just that they’re like you know what of course is being recorded you
of course is being recorded you
of course is being recorded you know are you that naive to think in a
know are you that naive to think in a
know are you that naive to think in a digital world nobody’s like keeping
digital world nobody’s like keeping
digital world nobody’s like keeping track of financial transaction phone
track of financial transaction phone
track of financial transaction phone logs whatever you say online it’s like
logs whatever you say online it’s like
logs whatever you say online it’s like they say you don’t want a picture of you
they say you don’t want a picture of you
they say you don’t want a picture of you doing a shot off a hooker’s ass you
doing a shot off a hooker’s ass you
doing a shot off a hooker’s ass you don’t want people to see that don’t do
don’t want people to see that don’t do
don’t want people to see that don’t do that shot of you know tequila off a
that shot of you know tequila off a
that shot of you know tequila off a hookers ass you don’t want to have an
hookers ass you don’t want to have an
hookers ass you don’t want to have an affair and you’re afraid that like some
affair and you’re afraid that like some
affair and you’re afraid that like some girls going to go on facebook and ping
girls going to go on facebook and ping
girls going to go on facebook and ping your wife saying hey man your husband
your wife saying hey man your husband
your wife saying hey man your husband slept with me last night don’t go doing
slept with me last night don’t go doing
slept with me last night don’t go doing that you don’t want to screw very much
that you don’t want to screw very much
that you don’t want to screw very much your line is if you have nothing to hide
your line is if you have nothing to hide
your line is if you have nothing to hide you have nothing to worry about yes but
you have nothing to worry about yes but
you have nothing to worry about yes but I mean thinking one step further we’re
I mean thinking one step further we’re
I mean thinking one step further we’re all like oh my god outrage until some
all like oh my god outrage until some
all like oh my god outrage until some terrorists hijack you and you’re like
terrorists hijack you and you’re like
terrorists hijack you and you’re like man I hope somebody is like
man I hope somebody is like
man I hope somebody is like geo-targeting my email account no or or
geo-targeting my email account no or or
geo-targeting my email account no or or like you know let’s say again you get
like you know let’s say again you get
like you know let’s say again you get stuck in an avalanche and you’re like
stuck in an avalanche and you’re like
stuck in an avalanche and you’re like man I hope Apple you know has this
man I hope Apple you know has this
man I hope Apple you know has this software that will pinpoint where I am
software that will pinpoint where I am
software that will pinpoint where I am come on it’s it’s a very vocal minority
come on it’s it’s a very vocal minority
come on it’s it’s a very vocal minority that’s like outraged until their
that’s like outraged until their
that’s like outraged until their daughter gets like you know kidnapped
daughter gets like you know kidnapped
daughter gets like you know kidnapped and they’re like how come this stupid
and they’re like how come this stupid
and they’re like how come this stupid folders its owner of a fud a hell of a
folders its owner of a fud a hell of a
folders its owner of a fud a hell of a fun pitch yeah it is yep fear
fun pitch yeah it is yep fear
fun pitch yeah it is yep fear uncertainty and doubt yeah this is my
uncertainty and doubt yeah this is my
uncertainty and doubt yeah this is my concern you know when a concept
concern you know when a concept
concern you know when a concept big brother was first kind of coin it
big brother was first kind of coin it
big brother was first kind of coin it was it was quite in terms of this big
was it was quite in terms of this big
was it was quite in terms of this big like socialist dictatorship that was you
like socialist dictatorship that was you
like socialist dictatorship that was you know watching everybody I think that was
know watching everybody I think that was
know watching everybody I think that was unrealistic I always thought brave new
unrealistic I always thought brave new
unrealistic I always thought brave new world was more accurate than 1984 cuz
world was more accurate than 1984 cuz
world was more accurate than 1984 cuz brave new world was a hyper consumer
brave new world was a hyper consumer
brave new world was a hyper consumer culture but I think 1984 was clearly
culture but I think 1984 was clearly
culture but I think 1984 was clearly like nuts i was like extreme I don’t you
like nuts i was like extreme I don’t you
like nuts i was like extreme I don’t you know it’s like Animal Farm the pigs were
know it’s like Animal Farm the pigs were
know it’s like Animal Farm the pigs were not really running the government right
not really running the government right
not really running the government right I know but in nineteen eighty or just
I know but in nineteen eighty or just
I know but in nineteen eighty or just the idea of always having perpetual war
the idea of always having perpetual war
the idea of always having perpetual war and the enemy is always changing we’re
and the enemy is always changing we’re
and the enemy is always changing we’re seeing that today when telescreens they
seeing that today when telescreens they
seeing that today when telescreens they we carry them around in our pocket now
we carry them around in our pocket now
we carry them around in our pocket now anyways that’s not the point can you
anyways that’s not the point can you
anyways that’s not the point can you tell is not read it cover to cover what
tell is not read it cover to cover what
tell is not read it cover to cover what concerns me the most and I don’t know
concerns me the most and I don’t know
concerns me the most and I don’t know what’s worse but we conceived a big
what’s worse but we conceived a big
what’s worse but we conceived a big brother as is one big evil entity now we
brother as is one big evil entity now we
brother as is one big evil entity now we have like a whole bunch of big brother’s
have like a whole bunch of big brother’s
have like a whole bunch of big brother’s google is one Facebook is another that
google is one Facebook is another that
google is one Facebook is another that probably everyone in this room and
probably everyone in this room and
probably everyone in this room and watching this is owned by because they
watching this is owned by because they
watching this is owned by because they have so much data on us and the list
have so much data on us and the list
have so much data on us and the list goes on and on and what scares me about
goes on and on and what scares me about
goes on and on and what scares me about it going out to multiple peoples these
it going out to multiple peoples these
it going out to multiple peoples these are private companies and they turn
are private companies and they turn
are private companies and they turn around they sell it to everyone else
around they sell it to everyone else
around they sell it to everyone else like do you know how much info Zynga has
like do you know how much info Zynga has
like do you know how much info Zynga has just because you use facebook it’s
just because you use facebook it’s
just because you use facebook it’s ridiculous and I think then don’t use it
ridiculous and I think then don’t use it
ridiculous and I think then don’t use it if your stat offended like people have
if your stat offended like people have
if your stat offended like people have always acted corporations have always
always acted corporations have always
always acted corporations have always acted for profit but it’s just we didn’t
acted for profit but it’s just we didn’t
acted for profit but it’s just we didn’t know about it because we’re stupid or
know about it because we’re stupid or
know about it because we’re stupid or media didn’t sort of communicate it so
media didn’t sort of communicate it so
media didn’t sort of communicate it so quickly like propaganda like back in the
quickly like propaganda like back in the
quickly like propaganda like back in the day should happen by the time the
day should happen by the time the
day should happen by the time the newspaper went out you could basically
newspaper went out you could basically
newspaper went out you could basically spin things the way you want now it’s
spin things the way you want now it’s
spin things the way you want now it’s like there’s a guy filming is like a
like there’s a guy filming is like a
like there’s a guy filming is like a look it up he’s dead and I killed them
look it up he’s dead and I killed them
look it up he’s dead and I killed them you’re a desert so it’s a very different
you’re a desert so it’s a very different
you’re a desert so it’s a very different dynamic I’m gonna give you two examples
dynamic I’m gonna give you two examples
dynamic I’m gonna give you two examples of why I don’t care we had a little
of why I don’t care we had a little
of why I don’t care we had a little discussion with the PR or the ad agency
discussion with the PR or the ad agency
discussion with the PR or the ad agency of pure later so I had to write them an
of pure later so I had to write them an
of pure later so I had to write them an email and I had to search for them long
email and I had to search for them long
email and I had to search for them long story short for the next three days
story short for the next three days
story short for the next three days non-stop Google is serving me you know
non-stop Google is serving me you know
non-stop Google is serving me you know through behavioral targeting I’m not a
through behavioral targeting I’m not a
through behavioral targeting I’m not a consumer I was pissed at then but you
consumer I was pissed at then but you
consumer I was pissed at then but you know they’re fine company we settled it
know they’re fine company we settled it
know they’re fine company we settled it you know but but and then another one I
you know but but and then another one I
you know but but and then another one I stayed at the Vista Roy in Santa Monica
stayed at the Vista Roy in Santa Monica
stayed at the Vista Roy in Santa Monica great hotel three weeks after I’ve
great hotel three weeks after I’ve
great hotel three weeks after I’ve stayed there still serving the ads Oh
stayed there still serving the ads Oh
stayed there still serving the ads Oh what anything happens to me and I have
what anything happens to me and I have
what anything happens to me and I have one client and I communicate them with
one client and I communicate them with
one client and I communicate them with them through my gmail account and now
them through my gmail account and now
them through my gmail account and now like literally fifty percent of the ads
like literally fifty percent of the ads
like literally fifty percent of the ads I see no matter what kind of site Ahmad
I see no matter what kind of site Ahmad
I see no matter what kind of site Ahmad is for this company and I’m like this is
is for this company and I’m like this is
is for this company and I’m like this is kind of weird if you’re targeting was
kind of weird if you’re targeting was
kind of weird if you’re targeting was that good you know
that good you know
that good you know not show me the odds well speaking of
not show me the odds well speaking of
not show me the odds well speaking of targeting email the email of the week um
targeting email the email of the week um
targeting email the email of the week um I’m gonna regardless what you say I’m
I’m gonna regardless what you say I’m
I’m gonna regardless what you say I’m gonna pick a bone with you here do you
gonna pick a bone with you here do you
gonna pick a bone with you here do you think ok so the email of the week is
think ok so the email of the week is
think ok so the email of the week is coming from Dave I don’t know where
coming from Dave I don’t know where
coming from Dave I don’t know where Dave’s from it was a tweet i got when i
Dave’s from it was a tweet i got when i
Dave’s from it was a tweet i got when i was a digit a because i wrote an article
was a digit a because i wrote an article
was a digit a because i wrote an article for media post okay that was a tweet it
for media post okay that was a tweet it
for media post okay that was a tweet it was they’ve tweeted me a question to go
was they’ve tweeted me a question to go
was they’ve tweeted me a question to go on alright i will technology fully
on alright i will technology fully
on alright i will technology fully replace humans on madison avenue / in
replace humans on madison avenue / in
replace humans on madison avenue / in the advertising world okay so i wrote an
the advertising world okay so i wrote an
the advertising world okay so i wrote an article for media post where I basically
article for media post where I basically
article for media post where I basically compared this you know a lot of
compared this you know a lot of
compared this you know a lot of advertisers now sorry a lot of like ad
advertisers now sorry a lot of like ad
advertisers now sorry a lot of like ad networks and technology companies they
networks and technology companies they
networks and technology companies they target ads based on audience they sort
target ads based on audience they sort
target ads based on audience they sort of don’t care about the content and they
of don’t care about the content and they
of don’t care about the content and they don’t care about the publisher but
don’t care about the publisher but
don’t care about the publisher but they’re like oh you know if you’re
they’re like oh you know if you’re
they’re like oh you know if you’re looking for such-and-such demo we’re
looking for such-and-such demo we’re
looking for such-and-such demo we’re going to give you this audience
going to give you this audience
going to give you this audience regardless of where they are and you
regardless of where they are and you
regardless of where they are and you know I don’t want to say this because it
know I don’t want to say this because it
know I don’t want to say this because it sounds like sour grapes but I’m like how
sounds like sour grapes but I’m like how
sounds like sour grapes but I’m like how is this different from basically taking
is this different from basically taking
is this different from basically taking a bunch of crappy mortgages bundling
a bunch of crappy mortgages bundling
a bunch of crappy mortgages bundling them together and saying oh look this is
them together and saying oh look this is
them together and saying oh look this is a you know triple-a asset it’s the same
a you know triple-a asset it’s the same
a you know triple-a asset it’s the same thing right it’s like if I tell you oh
thing right it’s like if I tell you oh
thing right it’s like if I tell you oh there’s this guy you know who’s going to
there’s this guy you know who’s going to
there’s this guy you know who’s going to come across your ad but that ad might be
come across your ad but that ad might be
come across your ad but that ad might be on a porn site or it might be below the
on a porn site or it might be below the
on a porn site or it might be below the fold somewhere or he could be on a
fold somewhere or he could be on a
fold somewhere or he could be on a message board or he could totally be
message board or he could totally be
message board or he could totally be going taking excuse me a dump you know
going taking excuse me a dump you know
going taking excuse me a dump you know while your ad is loading but we targeted
while your ad is loading but we targeted
while your ad is loading but we targeted my audience it’s the same thing it’s
my audience it’s the same thing it’s
my audience it’s the same thing it’s like putting a lipstick on a pig so I’m
like putting a lipstick on a pig so I’m
like putting a lipstick on a pig so I’m just saying we are basically doing these
just saying we are basically doing these
just saying we are basically doing these things that sound great but anyone from
things that sound great but anyone from
things that sound great but anyone from the outside little the echo chamber that
the outside little the echo chamber that
the outside little the echo chamber that is online media and technology any
is online media and technology any
is online media and technology any person my grandma she was around if I
person my grandma she was around if I
person my grandma she was around if I described her the that goes on and
described her the that goes on and
described her the that goes on and half these companies she’d be like with
half these companies she’d be like with
half these companies she’d be like with that is going on here she’s like go take
that is going on here she’s like go take
that is going on here she’s like go take a shower this isn’t this doesn’t make
a shower this isn’t this doesn’t make
a shower this isn’t this doesn’t make sense so I’ll bunk a shower like you
sense so I’ll bunk a shower like you
sense so I’ll bunk a shower like you should feel dirty for working this
should feel dirty for working this
should feel dirty for working this industry yeah so my point is a lot of
industry yeah so my point is a lot of
industry yeah so my point is a lot of the stuff that we saw so this I was a
the stuff that we saw so this I was a
the stuff that we saw so this I was a digit a basically I guess a competitor
digit a basically I guess a competitor
digit a basically I guess a competitor of media post so I asked this question
of media post so I asked this question
of media post so I asked this question but I guess at that same time the media
but I guess at that same time the media
but I guess at that same time the media post article hit everybody’s inbox so a
post article hit everybody’s inbox so a
post article hit everybody’s inbox so a bunch of people ask me about it hence
bunch of people ask me about it hence
bunch of people ask me about it hence the emote a week now let me ask you one
the emote a week now let me ask you one
the emote a week now let me ask you one let me ask you do you really think that
let me ask you do you really think that
let me ask you do you really think that technology put that American that
technology put that American that
technology put that American that coca-cola cup on the American Idol desk
coca-cola cup on the American Idol desk
coca-cola cup on the American Idol desk no it’s two guys or two girls who go out
no it’s two guys or two girls who go out
no it’s two guys or two girls who go out have a four martini lunch who say let’s
have a four martini lunch who say let’s
have a four martini lunch who say let’s get this done right ecology is half of
get this done right ecology is half of
get this done right ecology is half of the equation I i I’m with you there but
the equation I i I’m with you there but
the equation I i I’m with you there but I think it’s really going to disrupt and
I think it’s really going to disrupt and
I think it’s really going to disrupt and we touched upon the Senate earlier show
we touched upon the Senate earlier show
we touched upon the Senate earlier show a huge chunk of advertising agencies is
a huge chunk of advertising agencies is
a huge chunk of advertising agencies is not creative it’s it’s media buying it’s
not creative it’s it’s media buying it’s
not creative it’s it’s media buying it’s going to really disrupt that aspect of
going to really disrupt that aspect of
going to really disrupt that aspect of the business I don’t think that’s
the business I don’t think that’s
the business I don’t think that’s necessarily a bad thing you know there
necessarily a bad thing you know there
necessarily a bad thing you know there used to be a lot of things that machines
used to be a lot of things that machines
used to be a lot of things that machines now do and I don’t think the world is a
now do and I don’t think the world is a
now do and I don’t think the world is a worse place for it but yeah so I think
worse place for it but yeah so I think
worse place for it but yeah so I think it’ll disrupt them but not in a way
it’ll disrupt them but not in a way
it’ll disrupt them but not in a way where it’ll threaten the industry it’ll
where it’ll threaten the industry it’ll
where it’ll threaten the industry it’ll just probably change the industry you’ll
just probably change the industry you’ll
just probably change the industry you’ll have less media buying folk as one
have less media buying folk as one
have less media buying folk as one person with a little bit of a software
person with a little bit of a software
person with a little bit of a software could do the job of like 10 20 30 people
could do the job of like 10 20 30 people
could do the job of like 10 20 30 people that’s a good thing it frees people up
that’s a good thing it frees people up
that’s a good thing it frees people up to do other stuff good stuff alright
to do other stuff good stuff alright
to do other stuff good stuff alright that’s been show number 19 votes give us
that’s been show number 19 votes give us
that’s been show number 19 votes give us feedback on the company of the year at
feedback on the company of the year at
feedback on the company of the year at hip mojo calm to send us your
hip mojo calm to send us your
hip mojo calm to send us your suggestions if you got any otherwise
suggestions if you got any otherwise
suggestions if you got any otherwise next week on show 20 will announce who
next week on show 20 will announce who
next week on show 20 will announce who was the company of the year last year
was the company of the year last year
was the company of the year last year was Groupon and the first one back in
was Groupon and the first one back in
was Groupon and the first one back in 1994 was a Oh up you know we should do
1994 was a Oh up you know we should do
1994 was a Oh up you know we should do we should make them an award and send it
we should make them an award and send it
we should make them an award and send it to them so they can be like yeah exactly
to them so they can be like yeah exactly
to them so they can be like yeah exactly i’ll just take the digit a in all likes
i’ll just take the digit a in all likes
i’ll just take the digit a in all likes liquid paper and i’ll i’ll just engrave
liquid paper and i’ll i’ll just engrave
liquid paper and i’ll i’ll just engrave it all right come back next week same
it all right come back next week same
it all right come back next week same time same place thank you very much
”
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