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Stop being so nice! The key to global economic growth | Amy Karam | TEDxKanata


[Applause]

[Applause] what if I told you that the world as we

what if I told you that the world as we

what if I told you that the world as we know it is no more and that there’s one

know it is no more and that there’s one

know it is no more and that there’s one word that would secure a better future

word that would secure a better future

word that would secure a better future for all of us but before I get into that

for all of us but before I get into that

for all of us but before I get into that let me tell you a few stories I’m gonna

let me tell you a few stories I’m gonna

let me tell you a few stories I’m gonna tell you three stories in fact I’m gonna

tell you three stories in fact I’m gonna

tell you three stories in fact I’m gonna tell you a personal story a corporate

tell you a personal story a corporate

tell you a personal story a corporate story and a global story let’s start

story and a global story let’s start

story and a global story let’s start with the personal story so over 15 years

with the personal story so over 15 years

with the personal story so over 15 years ago I was recruited from Canada to

ago I was recruited from Canada to

ago I was recruited from Canada to Silicon Valley by a high-tech

Silicon Valley by a high-tech

Silicon Valley by a high-tech multinational and one thing that struck

multinational and one thing that struck

multinational and one thing that struck me when I met Americans for the first

me when I met Americans for the first

me when I met Americans for the first time was the sympathetic tone that they

time was the sympathetic tone that they

time was the sympathetic tone that they would give me and the look and they

would give me and the look and they

would give me and the look and they would kind of tilt their head to the

would kind of tilt their head to the

would kind of tilt their head to the side and they say oh you’re Canadian

side and they say oh you’re Canadian

side and they say oh you’re Canadian babies they’re so nice I leave a

babies they’re so nice I leave a

babies they’re so nice I leave a conversation a bit perplexed like what

conversation a bit perplexed like what

conversation a bit perplexed like what do they mean by that was I not a worthy

do they mean by that was I not a worthy

do they mean by that was I not a worthy contender was I so exceptionally

contender was I so exceptionally

contender was I so exceptionally unthreatening by being a Canadian and so

unthreatening by being a Canadian and so

unthreatening by being a Canadian and so I give this more thought and I realized

I give this more thought and I realized

I give this more thought and I realized for me to be successful in the US I had

for me to be successful in the US I had

for me to be successful in the US I had to change and so I became a hybrid of

to change and so I became a hybrid of

to change and so I became a hybrid of practices I learned from the Americans

practices I learned from the Americans

practices I learned from the Americans and I adapted to an adopted some of

and I adapted to an adopted some of

and I adapted to an adopted some of their more assertive American ways along

their more assertive American ways along

their more assertive American ways along with being the Canadian who I was in

with being the Canadian who I was in

with being the Canadian who I was in order for me to continue on and to be

order for me to continue on and to be

order for me to continue on and to be somewhat successful there now let me

somewhat successful there now let me

somewhat successful there now let me shift gears and get into the second

shift gears and get into the second

shift gears and get into the second story I’m gonna tell you about that

story I’m gonna tell you about that

story I’m gonna tell you about that terrific high-tech multinational that I

terrific high-tech multinational that I

terrific high-tech multinational that I went to Silicon Valley to work for now

went to Silicon Valley to work for now

went to Silicon Valley to work for now they were a world-class company and I

they were a world-class company and I

they were a world-class company and I was so proud to work for them in fact

was so proud to work for them in fact

was so proud to work for them in fact they were an leader in the industry they

they were an leader in the industry they

they were an leader in the industry they were innovators they had market share

were innovators they had market share

were innovators they had market share dominance they had major brand equity

dominance they had major brand equity

dominance they had major brand equity because their product superiority so

because their product superiority so

because their product superiority so essentially they were the best then

essentially they were the best then

essentially they were the best then things started to change a little bit

things started to change a little bit

things started to change a little bit and we would be

and we would be

and we would be being challenged by emerging competitors

being challenged by emerging competitors

being challenged by emerging competitors and we weren’t winning business in

and we weren’t winning business in

and we weren’t winning business in certain markets as easily as we were

certain markets as easily as we were

certain markets as easily as we were used to so what had changed what

used to so what had changed what

used to so what had changed what happened as it turns out we did such a

happened as it turns out we did such a

happened as it turns out we did such a good job at being the best that foreign

good job at being the best that foreign

good job at being the best that foreign companies were emulating our business

companies were emulating our business

companies were emulating our business strategy from product development right

strategy from product development right

strategy from product development right down to marketing approaches and I know

down to marketing approaches and I know

down to marketing approaches and I know this firsthand because I was tasked with

this firsthand because I was tasked with

this firsthand because I was tasked with monitoring and addressing some of these

monitoring and addressing some of these

monitoring and addressing some of these new sales dynamics and so they say that

new sales dynamics and so they say that

new sales dynamics and so they say that imitation is the finest form of flattery

imitation is the finest form of flattery

imitation is the finest form of flattery but it doesn’t protect revenues and

but it doesn’t protect revenues and

but it doesn’t protect revenues and market share and so we quickly learned

market share and so we quickly learned

market share and so we quickly learned that we needed to adjust we needed to

that we needed to adjust we needed to

that we needed to adjust we needed to adjust our business strategy in certain

adjust our business strategy in certain

adjust our business strategy in certain markets in order to stay ahead and so

markets in order to stay ahead and so

markets in order to stay ahead and so secure hold our position of strength now

secure hold our position of strength now

secure hold our position of strength now you’re probably thinking okay great

you’re probably thinking okay great

you’re probably thinking okay great great stories but what does that have to

great stories but what does that have to

great stories but what does that have to do with me

do with me

do with me let me get into the global story and

let me get into the global story and

let me get into the global story and let’s take a look at how it was how it’s

let’s take a look at how it was how it’s

let’s take a look at how it was how it’s been and how it has become so the West

been and how it has become so the West

been and how it has become so the West which includes Canada the US Western

which includes Canada the US Western

which includes Canada the US Western European countries etc have had pretty

European countries etc have had pretty

European countries etc have had pretty good economies in the last few decades

good economies in the last few decades

good economies in the last few decades don’t you think right the prosperity has

don’t you think right the prosperity has

don’t you think right the prosperity has allowed us to have very strong buying

allowed us to have very strong buying

allowed us to have very strong buying power and a great standard of living in

power and a great standard of living in

power and a great standard of living in fact shopping has become a favorite

fact shopping has become a favorite

fact shopping has become a favorite pastime for many of us and the

pastime for many of us and the

pastime for many of us and the additional spending powers allowed us to

additional spending powers allowed us to

additional spending powers allowed us to upgrade our homes etc life has been

upgrade our homes etc life has been

upgrade our homes etc life has been pretty good then in 1976

pretty good then in 1976

pretty good then in 1976 with the joining of Canada to the g7 the

with the joining of Canada to the g7 the

with the joining of Canada to the g7 the International Monetary Fund said that

International Monetary Fund said that

International Monetary Fund said that these countries were the most advanced

these countries were the most advanced

these countries were the most advanced economies in the world and they

economies in the world and they

economies in the world and they represented more than 50 percent of the

represented more than 50 percent of the

represented more than 50 percent of the net global wealth and they would get

net global wealth and they would get

net global wealth and they would get together occasionally and talk about

together occasionally and talk about

together occasionally and talk about macroeconomics and international trade

macroeconomics and international trade

macroeconomics and international trade and relations with developing countries

and relations with developing countries

and relations with developing countries now because of this concentration of

now because of this concentration of

now because of this concentration of power

power

power in a few in the hands of a few countries

in a few in the hands of a few countries

in a few in the hands of a few countries that share some similar views and values

that share some similar views and values

that share some similar views and values they were able to direct the global

they were able to direct the global

they were able to direct the global economy and they were able to decide to

economy and they were able to decide to

economy and they were able to decide to be nice they decided that they were

be nice they decided that they were

be nice they decided that they were gonna help the emerging countries grow

gonna help the emerging countries grow

gonna help the emerging countries grow right by being cooperative by

right by being cooperative by

right by being cooperative by establishing partners partnerships by

establishing partners partnerships by

establishing partners partnerships by you know contributing funds and

you know contributing funds and

you know contributing funds and knowledge transfer and Martin you know

knowledge transfer and Martin you know

knowledge transfer and Martin you know special allowances and market access etc

special allowances and market access etc

special allowances and market access etc and then they did such a good job at

and then they did such a good job at

and then they did such a good job at being nice I’ve been giving and

being nice I’ve been giving and

being nice I’ve been giving and cooperative that it fueled the growth of

cooperative that it fueled the growth of

cooperative that it fueled the growth of the emerging countries and so this power

the emerging countries and so this power

the emerging countries and so this power gap is closing right to the point where

gap is closing right to the point where

gap is closing right to the point where these emerging countries wealth became

these emerging countries wealth became

these emerging countries wealth became so strong they got it voice at the table

so strong they got it voice at the table

so strong they got it voice at the table and so the g20 was formed with developed

and so the g20 was formed with developed

and so the g20 was formed with developed countries and developing countries

countries and developing countries

countries and developing countries coming together and giving everybody a

coming together and giving everybody a

coming together and giving everybody a more power in determining how the global

more power in determining how the global

more power in determining how the global economy was going to be run right so as

economy was going to be run right so as

economy was going to be run right so as you see your countries like China like

you see your countries like China like

you see your countries like China like India like Brazil came into the mix and

India like Brazil came into the mix and

India like Brazil came into the mix and so now there’s a power shift and the

so now there’s a power shift and the

so now there’s a power shift and the West has to adjust to this power shift

West has to adjust to this power shift

West has to adjust to this power shift and the thing is these new players don’t

and the thing is these new players don’t

and the thing is these new players don’t necessarily play by the same rules

necessarily play by the same rules

necessarily play by the same rules right so we hear a lot of complaints

right so we hear a lot of complaints

right so we hear a lot of complaints about unfair trade practices or

about unfair trade practices or

about unfair trade practices or infringement of intellectual property

infringement of intellectual property

infringement of intellectual property laws etc so again the influence and the

laws etc so again the influence and the

laws etc so again the influence and the power of the West has been marginalized

power of the West has been marginalized

power of the West has been marginalized and we need to shift and adjust to

and we need to shift and adjust to

and we need to shift and adjust to accept this power shift alright so again

accept this power shift alright so again

accept this power shift alright so again so why do you care she’s talking

so why do you care she’s talking

so why do you care she’s talking economics this is way beyond me let’s

economics this is way beyond me let’s

economics this is way beyond me let’s bring it down to your concerns the

bring it down to your concerns the

bring it down to your concerns the Western economies are suffering we are

Western economies are suffering we are

Western economies are suffering we are not growing like we used to grow take a

not growing like we used to grow take a

not growing like we used to grow take a look at this chart and look at Canada’s

look at this chart and look at Canada’s

look at this chart and look at Canada’s GDP decline over the last five years

GDP decline over the last five years

GDP decline over the last five years pretty aggressive isn’t it alright and

pretty aggressive isn’t it alright and

pretty aggressive isn’t it alright and if you even compare Canada and the US

if you even compare Canada and the US

if you even compare Canada and the US u.s. is growth at under two percent

u.s. is growth at under two percent

u.s. is growth at under two percent compared to China at six point five to

compared to China at six point five to

compared to China at six point five to seven percent of course that’s always

seven percent of course that’s always

seven percent of course that’s always debatable but it’s still larger and then

debatable but it’s still larger and then

debatable but it’s still larger and then unemployment rates are exceptionally

unemployment rates are exceptionally

unemployment rates are exceptionally high seven percent in Canada and we see

high seven percent in Canada and we see

high seven percent in Canada and we see in in the u.s. they’re clamoring for

in in the u.s. they’re clamoring for

in in the u.s. they’re clamoring for their jobs their manufacturing jobs to

their jobs their manufacturing jobs to

their jobs their manufacturing jobs to come back home they’ve lost too many

come back home they’ve lost too many

come back home they’ve lost too many jobs overseas what are you gonna do

jobs overseas what are you gonna do

jobs overseas what are you gonna do about it politicians and of course the

about it politicians and of course the

about it politicians and of course the cost of living has has gone up

cost of living has has gone up

cost of living has has gone up significantly real estate costs so

significantly real estate costs so

significantly real estate costs so because these emerging countries are

because these emerging countries are

because these emerging countries are wealthier they’re coming over and

wealthier they’re coming over and

wealthier they’re coming over and they’re buying your real estate and a

they’re buying your real estate and a

they’re buying your real estate and a top dollar to the point where your local

top dollar to the point where your local

top dollar to the point where your local economies are placing fifteen percent

economies are placing fifteen percent

economies are placing fifteen percent taxes on foreign purchasers just to try

taxes on foreign purchasers just to try

taxes on foreign purchasers just to try to contain the high skyrocketing real

to contain the high skyrocketing real

to contain the high skyrocketing real estate prices and then we’re gonna get

estate prices and then we’re gonna get

estate prices and then we’re gonna get into this a little more later but our

into this a little more later but our

into this a little more later but our competitive advantage is also threatened

competitive advantage is also threatened

competitive advantage is also threatened so why should you care your standard of

so why should you care your standard of

so why should you care your standard of living your quality of life is at stake

living your quality of life is at stake

living your quality of life is at stake all right so more than ever right the

all right so more than ever right the

all right so more than ever right the West needs to shift gears and wake up we

West needs to shift gears and wake up we

West needs to shift gears and wake up we really need to just wake up and do

really need to just wake up and do

really need to just wake up and do things differently we no longer can

things differently we no longer can

things differently we no longer can afford to be nice or at least not in the

afford to be nice or at least not in the

afford to be nice or at least not in the same way that we have been we need to

same way that we have been we need to

same way that we have been we need to look within and change easy enough to

look within and change easy enough to

look within and change easy enough to say so what did this do all of these

say so what did this do all of these

say so what did this do all of these economic downturns and threats provoked

economic downturns and threats provoked

economic downturns and threats provoked they provoked a reaction of let’s

they provoked a reaction of let’s

they provoked a reaction of let’s protect let’s protect and grow just on

protect let’s protect and grow just on

protect let’s protect and grow just on the inside right right within our own

the inside right right within our own

the inside right right within our own borders and just like in the airline

borders and just like in the airline

borders and just like in the airline industry when they say make sure you put

industry when they say make sure you put

industry when they say make sure you put your oxygen mask on first before you

your oxygen mask on first before you

your oxygen mask on first before you help others that’s the same reaction

help others that’s the same reaction

help others that’s the same reaction that politicians are having we and we’ve

that politicians are having we and we’ve

that politicians are having we and we’ve seen this right insulate protect the

seen this right insulate protect the

seen this right insulate protect the home front

home front

home front let’s get competitive if we don’t take

let’s get competitive if we don’t take

let’s get competitive if we don’t take care of number one who’s gonna take care

care of number one who’s gonna take care

care of number one who’s gonna take care of number one by the way there is only

of number one by the way there is only

of number one by the way there is only one number one it’s gonna be us right

one number one it’s gonna be us right

one number one it’s gonna be us right and then we get into the import taxes

and then we get into the import taxes

and then we get into the import taxes and tariffs and we get into

and tariffs and we get into

and tariffs and we get into manufacturing and bringing home etc and

manufacturing and bringing home etc and

manufacturing and bringing home etc and so in other words the the whole idea the

so in other words the the whole idea the

so in other words the the whole idea the SEPTA’s let’s play hardball and let’s be

SEPTA’s let’s play hardball and let’s be

SEPTA’s let’s play hardball and let’s be less nice and this isn’t just rhetoric

less nice and this isn’t just rhetoric

less nice and this isn’t just rhetoric right we’ve seen this with brexit and

right we’ve seen this with brexit and

right we’ve seen this with brexit and we’ve seen it with the recent USA

we’ve seen it with the recent USA

we’ve seen it with the recent USA protectionist movement now I do believe

protectionist movement now I do believe

protectionist movement now I do believe that we we do need to take better care

that we we do need to take better care

that we we do need to take better care of the homefront times have changed and

of the homefront times have changed and

of the homefront times have changed and we can no longer operate under the same

we can no longer operate under the same

we can no longer operate under the same rules and and procedures that we have in

rules and and procedures that we have in

rules and and procedures that we have in the past but the question is so what do

the past but the question is so what do

the past but the question is so what do we do so what I had just described is

we do so what I had just described is

we do so what I had just described is you know with the whole protectionist

you know with the whole protectionist

you know with the whole protectionist movement is running sprints when the

movement is running sprints when the

movement is running sprints when the race really is a marathon it’s not

race really is a marathon it’s not

race really is a marathon it’s not sustainable right so if we do take the

sustainable right so if we do take the

sustainable right so if we do take the protectionist approach and bring jobs

protectionist approach and bring jobs

protectionist approach and bring jobs home it really only has a short-run

home it really only has a short-run

home it really only has a short-run reaction right or reward but it really

reaction right or reward but it really

reaction right or reward but it really is only damaging to our economy in the

is only damaging to our economy in the

is only damaging to our economy in the long run so let’s take a specific

long run so let’s take a specific

long run so let’s take a specific example if say we did it apply import

example if say we did it apply import

example if say we did it apply import tariffs and taxes to foreign goods

tariffs and taxes to foreign goods

tariffs and taxes to foreign goods coming into our country well it would

coming into our country well it would

coming into our country well it would create more jobs that actually causes us

create more jobs that actually causes us

create more jobs that actually causes us to have more costs higher costs equals

to have more costs higher costs equals

to have more costs higher costs equals inflation inflation causes in higher

inflation inflation causes in higher

inflation inflation causes in higher interest rates higher interest rates

interest rates higher interest rates

interest rates higher interest rates means reduced investment right and less

means reduced investment right and less

means reduced investment right and less spending thus further stagnation of our

spending thus further stagnation of our

spending thus further stagnation of our economy and let’s let’s also not forget

economy and let’s let’s also not forget

economy and let’s let’s also not forget this is going to cause retaliation by

this is going to cause retaliation by

this is going to cause retaliation by other countries on our goods they’re not

other countries on our goods they’re not

other countries on our goods they’re not gonna let us in either and we need

gonna let us in either and we need

gonna let us in either and we need global trade for us to grow and based on

global trade for us to grow and based on

global trade for us to grow and based on the charts that I showed you before we

the charts that I showed you before we

the charts that I showed you before we really need to grow so now what

really need to grow so now what

really need to grow so now what so clearly either extreme is is not a

so clearly either extreme is is not a

so clearly either extreme is is not a viable option

viable option

viable option we can’t be super cooperative and

we can’t be super cooperative and

we can’t be super cooperative and extremely nice and giving and partner

extremely nice and giving and partner

extremely nice and giving and partner and have the giving to be one way nor

and have the giving to be one way nor

and have the giving to be one way nor can we be hyper competitive or super

can we be hyper competitive or super

can we be hyper competitive or super protectionist because at the end of the

protectionist because at the end of the

protectionist because at the end of the day they both have not very strong

day they both have not very strong

day they both have not very strong outcomes in the long run so the new way

outcomes in the long run so the new way

outcomes in the long run so the new way what we need to do is

what we need to do is

what we need to do is change and adapt the wist needs to shift

change and adapt the wist needs to shift

change and adapt the wist needs to shift gears by accepting this new world order

gears by accepting this new world order

gears by accepting this new world order we need to accept that there’s a power

we need to accept that there’s a power

we need to accept that there’s a power shift and that there’s new players in

shift and that there’s new players in

shift and that there’s new players in the mix and that they play by different

the mix and that they play by different

the mix and that they play by different rules and that we maybe need to learn

rules and that we maybe need to learn

rules and that we maybe need to learn from them and adopt some of their

from them and adopt some of their

from them and adopt some of their practices in order for us to become more

practices in order for us to become more

practices in order for us to become more successful going forward we need to

successful going forward we need to

successful going forward we need to shift from this comfort zone of being

shift from this comfort zone of being

shift from this comfort zone of being the best it’s been it’s been a great

the best it’s been it’s been a great

the best it’s been it’s been a great ride all right last few decades we’ve

ride all right last few decades we’ve

ride all right last few decades we’ve set the global standard everyone looked

set the global standard everyone looked

set the global standard everyone looked to us being the best is a pretty

to us being the best is a pretty

to us being the best is a pretty comfortable place at a certain point but

comfortable place at a certain point but

comfortable place at a certain point but being the best is a little bit on the

being the best is a little bit on the

being the best is a little bit on the static side we need to shift to a

static side we need to shift to a

static side we need to shift to a philosophy of becoming better and by

philosophy of becoming better and by

philosophy of becoming better and by better we need to learn we need to

better we need to learn we need to

better we need to learn we need to evolve we need to shift the way we do

evolve we need to shift the way we do

evolve we need to shift the way we do business in order to stay ahead

business in order to stay ahead

business in order to stay ahead so like the two stories that I mentioned

so like the two stories that I mentioned

so like the two stories that I mentioned at the beginning right when I had to

at the beginning right when I had to

at the beginning right when I had to shift gears and become a little bit more

shift gears and become a little bit more

shift gears and become a little bit more American to succeed in a new culture and

American to succeed in a new culture and

American to succeed in a new culture and just like the American multi-national

just like the American multi-national

just like the American multi-national that had to change its business approach

that had to change its business approach

that had to change its business approach in order to be a little bit more

in order to be a little bit more

in order to be a little bit more successful within new market dynamics so

successful within new market dynamics so

successful within new market dynamics so to do we all have to change in certain

to do we all have to change in certain

to do we all have to change in certain ways let’s talk a little bit about

ways let’s talk a little bit about

ways let’s talk a little bit about innovation now and what I call the

innovation now and what I call the

innovation now and what I call the innovation advantage which has been our

innovation advantage which has been our

innovation advantage which has been our competitive differentiator on the

competitive differentiator on the

competitive differentiator on the international scene the West especially

international scene the West especially

international scene the West especially Canada the US has been known to be

Canada the US has been known to be

Canada the US has been known to be innovators and emerging countries have

innovators and emerging countries have

innovators and emerging countries have looked to us for for innovation and by

looked to us for for innovation and by

looked to us for for innovation and by looking towards us they have grown and

looking towards us they have grown and

looking towards us they have grown and they’ve learned and they’ve taken on

they’ve learned and they’ve taken on

they’ve learned and they’ve taken on their own innovation models China for

their own innovation models China for

their own innovation models China for example is a great example they’re

example is a great example they’re

example is a great example they’re becoming innovative on their own but

becoming innovative on their own but

becoming innovative on their own but they’ve done that by sending droves of

they’ve done that by sending droves of

they’ve done that by sending droves of delegations over here into Silicon

delegations over here into Silicon

delegations over here into Silicon Valley to learn how to become innovative

Valley to learn how to become innovative

Valley to learn how to become innovative when’s the last time we sent delegations

when’s the last time we sent delegations

when’s the last time we sent delegations to China to learn about maybe supply

to China to learn about maybe supply

to China to learn about maybe supply chain efficiencies or new business

chain efficiencies or new business

chain efficiencies or new business models and by the way we really need to

models and by the way we really need to

models and by the way we really need to get smarter about commercializing or

get smarter about commercializing or

get smarter about commercializing or monetizing our innovation

monetizing our innovation

monetizing our innovation we’re very proud of being clever and

we’re very proud of being clever and

we’re very proud of being clever and innovative and smart but are we really

innovative and smart but are we really

innovative and smart but are we really making that much money from them

making that much money from them

making that much money from them couldn’t we make a little bit more but

couldn’t we make a little bit more but

couldn’t we make a little bit more but that’s another topic for another day now

that’s another topic for another day now

that’s another topic for another day now the real kicker for me was when I

the real kicker for me was when I

the real kicker for me was when I discovered that China thinks that

discovered that China thinks that

discovered that China thinks that they’re more innovative than Canada in

they’re more innovative than Canada in

they’re more innovative than Canada in their national innovation index report

their national innovation index report

their national innovation index report they actually ranked Canada at number 20

they actually ranked Canada at number 20

they actually ranked Canada at number 20 and ranked themselves at number 18 so

and ranked themselves at number 18 so

and ranked themselves at number 18 so even the perception of Canada as an

even the perception of Canada as an

even the perception of Canada as an innovator is weakening with emerging

innovator is weakening with emerging

innovator is weakening with emerging markets a little bit alarming so at the

markets a little bit alarming so at the

markets a little bit alarming so at the end of the day what I’m suggesting is

end of the day what I’m suggesting is

end of the day what I’m suggesting is that we need to be more innovative at

that we need to be more innovative at

that we need to be more innovative at innovation we need to recreate our

innovation we need to recreate our

innovation we need to recreate our competitive advantage all right so I’m

competitive advantage all right so I’m

competitive advantage all right so I’m not suggesting at the end of the day

not suggesting at the end of the day

not suggesting at the end of the day that you give up on being nice I’m

that you give up on being nice I’m

that you give up on being nice I’m simply suggesting that you take on a new

simply suggesting that you take on a new

simply suggesting that you take on a new flavor of nice so instead of good old

flavor of nice so instead of good old

flavor of nice so instead of good old vanilla nice maybe it’s a tutti fruiti

vanilla nice maybe it’s a tutti fruiti

vanilla nice maybe it’s a tutti fruiti kind of nice right a mix of different

kind of nice right a mix of different

kind of nice right a mix of different practices we need to take care of our

practices we need to take care of our

practices we need to take care of our own interests while we are cooperating

own interests while we are cooperating

own interests while we are cooperating and collaborating with other nations

and collaborating with other nations

and collaborating with other nations right mutual interests are important but

right mutual interests are important but

right mutual interests are important but that’s the key is two-way exchange

that’s the key is two-way exchange

that’s the key is two-way exchange making sure that those exchanges are

making sure that those exchanges are

making sure that those exchanges are mutual and taking on a philosophy of

mutual and taking on a philosophy of

mutual and taking on a philosophy of being better and adapting and learning

being better and adapting and learning

being better and adapting and learning this win-win attitude also has to be two

this win-win attitude also has to be two

this win-win attitude also has to be two ways fair trade is key and reciprocity

ways fair trade is key and reciprocity

ways fair trade is key and reciprocity from all parties involved is really

from all parties involved is really

from all parties involved is really important for this to work and it’s not

important for this to work and it’s not

important for this to work and it’s not just one nation or two nations it’s all

just one nation or two nations it’s all

just one nation or two nations it’s all nations so the one word that I promised

nations so the one word that I promised

nations so the one word that I promised you at the beginning of our talk it’s

you at the beginning of our talk it’s

you at the beginning of our talk it’s really not either one of these practices

really not either one of these practices

really not either one of these practices look are the world has become bigger and

look are the world has become bigger and

look are the world has become bigger and smaller at the same time our economies

smaller at the same time our economies

smaller at the same time our economies are too intertwined and 200

are too intertwined and 200

are too intertwined and 200 interdependent and gone are the days of

interdependent and gone are the days of

interdependent and gone are the days of global DOM

global DOM

global DOM by one player or even a few players we

by one player or even a few players we

by one player or even a few players we need each other’s differentiated

need each other’s differentiated

need each other’s differentiated benefits and our economies to grow we

benefits and our economies to grow we

benefits and our economies to grow we can no longer just grow within our own

can no longer just grow within our own

can no longer just grow within our own Nations and so we need to foster this

Nations and so we need to foster this

Nations and so we need to foster this collaborative attitude and so we can’t

collaborative attitude and so we can’t

collaborative attitude and so we can’t just be cooperative and nor can we be

just be cooperative and nor can we be

just be cooperative and nor can we be purely competitive that one word that

purely competitive that one word that

purely competitive that one word that will secure our future success is the

will secure our future success is the

will secure our future success is the combination of the two that one word is

combination of the two that one word is

combination of the two that one word is coopertition thank you

”

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