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HipMojo 16A: Is Craigslist responsible for newspapers’ woes


welcome to hip module show 16 i’m your

welcome to hip module show 16 i’m your host afghan karva solution and I’m seat

host afghan karva solution and I’m seat

host afghan karva solution and I’m seat see more welcome to the show so last

see more welcome to the show so last

see more welcome to the show so last week when we were talking about

week when we were talking about

week when we were talking about craigslist came up i forgot what we were

craigslist came up i forgot what we were

craigslist came up i forgot what we were talking about but craigslist came up and

talking about but craigslist came up and

talking about but craigslist came up and we said that this week we would touch on

we said that this week we would touch on

we said that this week we would touch on craigslist to see how responsible craig

craigslist to see how responsible craig

craigslist to see how responsible craig newmark is for the you know decline of

newmark is for the you know decline of

newmark is for the you know decline of newspapers right so we’re going to talk

newspapers right so we’re going to talk

newspapers right so we’re going to talk about that basically you know was it

about that basically you know was it

about that basically you know was it craigslist or was the technology that

craigslist or was the technology that

craigslist or was the technology that impacted newspapers and then we’re also

impacted newspapers and then we’re also

impacted newspapers and then we’re also going to have a tangent to say who

going to have a tangent to say who

going to have a tangent to say who missed out the boat most on technology

missed out the boat most on technology

missed out the boat most on technology is that the newspaper industry newspaper

is that the newspaper industry newspaper

is that the newspaper industry newspaper and magazine so the print industry or

and magazine so the print industry or

and magazine so the print industry or the music industry in segment two we’re

the music industry in segment two we’re

the music industry in segment two we’re going to also touch on something that

going to also touch on something that

going to also touch on something that we’re going to expand on something that

we’re going to expand on something that

we’re going to expand on something that we touched on last week which is why

we touched on last week which is why

we touched on last week which is why vc’s don’t invest in content which is a

vc’s don’t invest in content which is a

vc’s don’t invest in content which is a very popular theme and motif on the show

very popular theme and motif on the show

very popular theme and motif on the show and then lightning round and email the

and then lightning round and email the

and then lightning round and email the week let’s get right to it so how

week let’s get right to it so how

week let’s get right to it so how responsible is Craigslist for the demise

responsible is Craigslist for the demise

responsible is Craigslist for the demise of newspapers um I don’t know I don’t

of newspapers um I don’t know I don’t

of newspapers um I don’t know I don’t think they’re they’re primarily

think they’re they’re primarily

think they’re they’re primarily responsible if anything newspapers were

responsible if anything newspapers were

responsible if anything newspapers were disrupted I think by technology and they

disrupted I think by technology and they

disrupted I think by technology and they were disrupted on two sides they were

were disrupted on two sides they were

were disrupted on two sides they were disrupted on the content side which you

disrupted on the content side which you

disrupted on the content side which you know 808 did the man for their product

know 808 did the man for their product

know 808 did the man for their product and they were disrupted on the ad model

and they were disrupted on the ad model

and they were disrupted on the ad model side so yeah you know craigslist did

side so yeah you know craigslist did

side so yeah you know craigslist did take a huge chunk of classified

take a huge chunk of classified

take a huge chunk of classified classifieds advertising from them

classifieds advertising from them

classifieds advertising from them without even charging for it but you

without even charging for it but you

without even charging for it but you know it wasn’t craigslist that did that

know it wasn’t craigslist that did that

know it wasn’t craigslist that did that you know craigslist there’s no

you know craigslist there’s no

you know craigslist there’s no technology behind it really the internet

technology behind it really the internet

technology behind it really the internet came up that was bound to happen

came up that was bound to happen

came up that was bound to happen craigslist happened to be the company

craigslist happened to be the company

craigslist happened to be the company that did it the one that was

that did it the one that was

that did it the one that was first-past-the-post i think what’s

first-past-the-post i think what’s

first-past-the-post i think what’s really killed newspapers though is the

really killed newspapers though is the

really killed newspapers though is the content market has become completely

content market has become completely

content market has become completely saturated barriers to entry or

saturated barriers to entry or

saturated barriers to entry or publishing or whatever are completely

publishing or whatever are completely

publishing or whatever are completely low and they’re facing too much

low and they’re facing too much

low and they’re facing too much competition which is spread advertising

competition which is spread advertising

competition which is spread advertising dollars really soon yeah so basically

dollars really soon yeah so basically

dollars really soon yeah so basically whether it was craigslist or not that

whether it was craigslist or not that

whether it was craigslist or not that site did take a hundred billion dollar

site did take a hundred billion dollar

site did take a hundred billion dollar classifieds industry and turn it into

classifieds industry and turn it into

classifieds industry and turn it into like a hundred million dollar industry

like a hundred million dollar industry

like a hundred million dollar industry so obviously what do we always say the

so obviously what do we always say the

so obviously what do we always say the internet shrinks industries use

internet shrinks industries use

internet shrinks industries use craigslist came out and they basically

craigslist came out and they basically

craigslist came out and they basically shrunk the classifieds industry okay you

shrunk the classifieds industry okay you

shrunk the classifieds industry okay you touch on a lot of great points when we

touch on a lot of great points when we

touch on a lot of great points when we started watch module one of the main

started watch module one of the main

started watch module one of the main sort of objections to the site was why

sort of objections to the site was why

sort of objections to the site was why produce content why produced

produce content why produced

produce content why produced professional

professional

professional premium content for the web and I said

premium content for the web and I said

premium content for the web and I said listen user-generated content

listen user-generated content

listen user-generated content particularly citizen journalism is going

particularly citizen journalism is going

particularly citizen journalism is going to have a big impact on you know the

to have a big impact on you know the

to have a big impact on you know the news industry and we’ve seen it in Egypt

news industry and we’ve seen it in Egypt

news industry and we’ve seen it in Egypt and Tunisia and any other crazy parts of

and Tunisia and any other crazy parts of

and Tunisia and any other crazy parts of the world or when there’s an earthquake

the world or when there’s an earthquake

the world or when there’s an earthquake people are tweeting about it before the

people are tweeting about it before the

people are tweeting about it before the news you know CNN updates it so you’re

news you know CNN updates it so you’re

news you know CNN updates it so you’re right that that basically I think

right that that basically I think

right that that basically I think citizen journalism really I think had a

citizen journalism really I think had a

citizen journalism really I think had a big impact look at CNN CNN is growing

big impact look at CNN CNN is growing

big impact look at CNN CNN is growing and it has ambitions to take over the

and it has ambitions to take over the

and it has ambitions to take over the world yet they’re laying off some

world yet they’re laying off some

world yet they’re laying off some journalists why because of I report and

journalists why because of I report and

journalists why because of I report and as much as I report was like a dinky

as much as I report was like a dinky

as much as I report was like a dinky little idea at first we were like what

little idea at first we were like what

little idea at first we were like what the hell is this there is some good

the hell is this there is some good

the hell is this there is some good stuff coming out and I think citizen

stuff coming out and I think citizen

stuff coming out and I think citizen journalism and the news industry is one

journalism and the news industry is one

journalism and the news industry is one segment where ugc is very powerful and

segment where ugc is very powerful and

segment where ugc is very powerful and and does eat away at it now let me ask

and does eat away at it now let me ask

and does eat away at it now let me ask you this what what industry missed the

you this what what industry missed the

you this what what industry missed the boat most on technology is it the news

boat most on technology is it the news

boat most on technology is it the news the news so that’s the newspapers as

the news so that’s the newspapers as

the news so that’s the newspapers as well as the lifestyle entertainment

well as the lifestyle entertainment

well as the lifestyle entertainment magazine print let’s say just put print

magazine print let’s say just put print

magazine print let’s say just put print all together because you could sort of

all together because you could sort of

all together because you could sort of branch off you know news from magazines

branch off you know news from magazines

branch off you know news from magazines but let’s just put all print together so

but let’s just put all print together so

but let’s just put all print together so who missed out more print or music I’m

who missed out more print or music I’m

who missed out more print or music I’m probably going to have to say print if

probably going to have to say print if

probably going to have to say print if only because a lot more publishing

only because a lot more publishing

only because a lot more publishing companies have gone belly up the music

companies have gone belly up the music

companies have gone belly up the music companies music companies have been

companies music companies have been

companies music companies have been losing money but they’re still there and

losing money but they’re still there and

losing money but they’re still there and I think part of the reason is is the

I think part of the reason is is the

I think part of the reason is is the difference in the kind of product they

difference in the kind of product they

difference in the kind of product they sell you know you buy an album you’re

sell you know you buy an album you’re

sell you know you buy an album you’re going to go back and listen to it over

going to go back and listen to it over

going to go back and listen to it over and over and over there you buy today’s

and over and over there you buy today’s

and over and over there you buy today’s edition to the newspaper you’re not

edition to the newspaper you’re not

edition to the newspaper you’re not going to look at it after two days it’s

going to look at it after two days it’s

going to look at it after two days it’s very interesting I disagree with you I

very interesting I disagree with you I

very interesting I disagree with you I think that the the print sort of the

think that the the print sort of the

think that the the print sort of the articles and texts and and think of you

articles and texts and and think of you

articles and texts and and think of you know like think of all the images that

know like think of all the images that

know like think of all the images that these companies have that is very

these companies have that is very

these companies have that is very valuable to move online without a doubt

valuable to move online without a doubt

valuable to move online without a doubt but I think the music industry missed

but I think the music industry missed

but I think the music industry missed about more and i’ll explain news is

about more and i’ll explain news is

about more and i’ll explain news is fundamentally a commodity we agree like

fundamentally a commodity we agree like

fundamentally a commodity we agree like I mean news as a commodity so I think if

I mean news as a commodity so I think if

I mean news as a commodity so I think if you were to take that commodity and then

you were to take that commodity and then

you were to take that commodity and then put it on the internet there would be

put it on the internet there would be

put it on the internet there would be and let’s say whether you said it’s

and let’s say whether you said it’s

and let’s say whether you said it’s going to be an ad-supported model or

going to be an ad-supported model or

going to be an ad-supported model or it’s a subscription-based I think there

it’s a subscription-based I think there

it’s a subscription-based I think there is way too much similar quality content

is way too much similar quality content

is way too much similar quality content out there that users will not pay for

out there that users will not pay for

out there that users will not pay for the subscription and in the ad model

the subscription and in the ad model

the subscription and in the ad model we’ve seen what’s happened with the

we’ve seen what’s happened with the

we’ve seen what’s happened with the explosion of ugc on with video is there

explosion of ugc on with video is there

explosion of ugc on with video is there so much supply that ad rates go down so

so much supply that ad rates go down so

so much supply that ad rates go down so i think the newspaper industry was

i think the newspaper industry was

i think the newspaper industry was just you know it was the first sort of

just you know it was the first sort of

just you know it was the first sort of industry out there it was a print

industry out there it was a print

industry out there it was a print industry it’s been around for 150 years

industry it’s been around for 150 years

industry it’s been around for 150 years more if you go back to depending on what

more if you go back to depending on what

more if you go back to depending on what you call news frankly but let’s say the

you call news frankly but let’s say the

you call news frankly but let’s say the news of the Hursts you know and like

news of the Hursts you know and like

news of the Hursts you know and like that era it’s been around for a hundred

that era it’s been around for a hundred

that era it’s been around for a hundred fifty years it was bound to be disrupted

fifty years it was bound to be disrupted

fifty years it was bound to be disrupted it was it was like a tree it was too fat

it was it was like a tree it was too fat

it was it was like a tree it was too fat it got too many layers too many

it got too many layers too many

it got too many layers too many inefficiencies and the internet was

inefficiencies and the internet was

inefficiencies and the internet was gonna disrupt that I think the reason

gonna disrupt that I think the reason

gonna disrupt that I think the reason why the music industry missed the boat

why the music industry missed the boat

why the music industry missed the boat more is because the music industry does

more is because the music industry does

more is because the music industry does not have a commodity it’s actually

not have a commodity it’s actually

not have a commodity it’s actually unique you’re right that you buy an

unique you’re right that you buy an

unique you’re right that you buy an album you listen to it 50 times but

album you listen to it 50 times but

album you listen to it 50 times but those are unique assets right people

those are unique assets right people

those are unique assets right people would pay look at what Steve Jobs

would pay look at what Steve Jobs

would pay look at what Steve Jobs discovered that people would pay for

discovered that people would pay for

discovered that people would pay for music they would pay for super premium

music they would pay for super premium

music they would pay for super premium content so I think they missed out the

content so I think they missed out the

content so I think they missed out the board they missed out more now let me

board they missed out more now let me

board they missed out more now let me give you just a little anecdote in

give you just a little anecdote in

give you just a little anecdote in 2000-2001 when I started my career I was

2000-2001 when I started my career I was

2000-2001 when I started my career I was a resident interviewer in a previous

a resident interviewer in a previous

a resident interviewer in a previous lifetime and I remember interviewing

lifetime and I remember interviewing

lifetime and I remember interviewing three doors down remember kryptonite 3

three doors down remember kryptonite 3

three doors down remember kryptonite 3 door okay so at the zenith of napster

door okay so at the zenith of napster

door okay so at the zenith of napster destruction of the music industry so

destruction of the music industry so

destruction of the music industry so around 2000 2001 guess what was the most

around 2000 2001 guess what was the most

around 2000 2001 guess what was the most downloaded song of the year illegally

downloaded song of the year illegally

downloaded song of the year illegally kryptonite the bingo jackpot you win

kryptonite the bingo jackpot you win

kryptonite the bingo jackpot you win nothing not kidding it was kryptonite

nothing not kidding it was kryptonite

nothing not kidding it was kryptonite guess what was the most sell to the

guess what was the most sell to the

guess what was the most sell to the highest selling album that year that

highest selling album that year that

highest selling album that year that same album that same album right so I

same album that same album right so I

same album that same album right so I mean is it an anecdote is that who does

mean is it an anecdote is that who does

mean is it an anecdote is that who does does does you know causation cause what

does does you know causation cause what

does does you know causation cause what I gotta know various causation right

I gotta know various causation right

I gotta know various causation right there you know here you have an album

there you know here you have an album

there you know here you have an album that’s I was I’m all night researching

that’s I was I’m all night researching

that’s I was I’m all night researching this flight I’m kidding but mr. well no

this flight I’m kidding but mr. well no

this flight I’m kidding but mr. well no you just in that case you had an album

you just in that case you had an album

you just in that case you had an album that’s in high demand so you and at the

that’s in high demand so you and at the

that’s in high demand so you and at the height of Napster was just the beginning

height of Napster was just the beginning

height of Napster was just the beginning of music disruption really if you think

of music disruption really if you think

of music disruption really if you think about it so the only real a tight shot

about it so the only real a tight shot

about it so the only real a tight shot of baileys every time we use the word

of baileys every time we use the word

of baileys every time we use the word disruption on today’s show do you have a

disruption on today’s show do you have a

disruption on today’s show do you have a bottle of listen we should I was getting

bottle of listen we should I was getting

bottle of listen we should I was getting close to Christmas we like it sorry

close to Christmas we like it sorry

close to Christmas we like it sorry alright anyways so you know this music

alright anyways so you know this music

alright anyways so you know this music piracy was really just getting getting

piracy was really just getting getting

piracy was really just getting getting started it’s changed a lot since then

started it’s changed a lot since then

started it’s changed a lot since then but it was a popular song so of course

but it was a popular song so of course

but it was a popular song so of course it’s going to be both the most

it’s going to be both the most

it’s going to be both the most downloaded and the most purchased songs

downloaded and the most purchased songs

downloaded and the most purchased songs i’m sure you can see the same trend but

i’m sure you can see the same trend but

i’m sure you can see the same trend but very much all due respect it not

very much all due respect it not

very much all due respect it not necessarily it could be the most

necessarily it could be the most

necessarily it could be the most downloaded song but then why would the

downloaded song but then why would the

downloaded song but then why would the argument against the album the argument

argument against the album the argument

argument against the album the argument that a lot of like the sort of web to

that a lot of like the sort of web to

that a lot of like the sort of web to you know hippies we say is oh

you know hippies we say is oh

you know hippies we say is oh it’s the music industry they’re a bunch

it’s the music industry they’re a bunch

it’s the music industry they’re a bunch of dumb rocks they put out these albums

of dumb rocks they put out these albums

of dumb rocks they put out these albums that nobody wants they really just want

that nobody wants they really just want

that nobody wants they really just want one or two songs well if that’s the case

one or two songs well if that’s the case

one or two songs well if that’s the case you wanted kryptonite and i don’t know

you wanted kryptonite and i don’t know

you wanted kryptonite and i don’t know like sulfur or whatever the other song

like sulfur or whatever the other song

like sulfur or whatever the other song was but the fact that people still went

was but the fact that people still went

was but the fact that people still went out and bought the album I just think

out and bought the album I just think

out and bought the album I just think speaks to the fact that agree or

speaks to the fact that agree or

speaks to the fact that agree or disagree about causation correlation I’m

disagree about causation correlation I’m

disagree about causation correlation I’m just saying that the music industry

just saying that the music industry

just saying that the music industry really missed out the boat and I think

really missed out the boat and I think

really missed out the boat and I think part of it goes back to what Doug more

part of it goes back to what Doug more

part of it goes back to what Doug more is currently CEO chairman of Sony but

is currently CEO chairman of Sony but

is currently CEO chairman of Sony but probably before CEO and chairman of

probably before CEO and chairman of

probably before CEO and chairman of universal he’s like this is not our

universal he’s like this is not our

universal he’s like this is not our expertise digital music it’s like you

expertise digital music it’s like you

expertise digital music it’s like you know bringing a dog to us and saying

know bringing a dog to us and saying

know bringing a dog to us and saying operate you know give it a triple bypass

operate you know give it a triple bypass

operate you know give it a triple bypass surgery it’s not our expertise and I’m

surgery it’s not our expertise and I’m

surgery it’s not our expertise and I’m like what the hell like well then why

like what the hell like well then why

like what the hell like well then why were you not hiring the people that

were you not hiring the people that

were you not hiring the people that understood digital music because that I

understood digital music because that I

understood digital music because that I think is the one area that in hindsight

think is the one area that in hindsight

think is the one area that in hindsight they could have had a great ad model and

they could have had a great ad model and

they could have had a great ad model and they could have had a great subscription

they could have had a great subscription

they could have had a great subscription model and the fact that right now you

model and the fact that right now you

model and the fact that right now you got the pandora’s and the spotify is in

got the pandora’s and the spotify is in

got the pandora’s and the spotify is in the crap stirs that are eating away and

the crap stirs that are eating away and

the crap stirs that are eating away and creating that value it should have been

creating that value it should have been

creating that value it should have been the record labels so just another lesson

the record labels so just another lesson

the record labels so just another lesson to be served that if media companies the

to be served that if media companies the

to be served that if media companies the TMC’s traditional media companies are in

TMC’s traditional media companies are in

TMC’s traditional media companies are in this position where they’re sort of

this position where they’re sort of

this position where they’re sort of caught between a rock and a hard place

caught between a rock and a hard place

caught between a rock and a hard place it’s because they’re both greedy and

it’s because they’re both greedy and

it’s because they’re both greedy and stupid and I’m not saying that to be

stupid and I’m not saying that to be

stupid and I’m not saying that to be rude I’m saying that to tell them wake

rude I’m saying that to tell them wake

rude I’m saying that to tell them wake up you got a big opportunity stop being

up you got a big opportunity stop being

up you got a big opportunity stop being so defensive stop being so you know

so defensive stop being so you know

so defensive stop being so you know backwards anyway anything else before we

backwards anyway anything else before we

backwards anyway anything else before we move to the next segment I still

move to the next segment I still

move to the next segment I still disagree but let’s move on to investors

disagree but let’s move on to investors

disagree but let’s move on to investors on we’ll be right back why don’t vc’s

on we’ll be right back why don’t vc’s

on we’ll be right back why don’t vc’s invest in content

”

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