do you remember that time you were sitting in a business meeting you got so
sitting in a business meeting you got so
sitting in a business meeting you got so bored you ended up daydreaming about
bored you ended up daydreaming about
bored you ended up daydreaming about what her spouse could have cooked for
what her spouse could have cooked for
what her spouse could have cooked for dinner that night do you remember that
dinner that night do you remember that
dinner that night do you remember that time your best friend was sharing her
time your best friend was sharing her
time your best friend was sharing her date stories with you and you ended up
date stories with you and you ended up
date stories with you and you ended up sleeping on her couch instead of
sleeping on her couch instead of
sleeping on her couch instead of listening to the whole story now have
listening to the whole story now have
listening to the whole story now have you ever been in a situation where you
you ever been in a situation where you
you ever been in a situation where you were the one telling a story and you
were the one telling a story and you
were the one telling a story and you realize that no one around he was
realize that no one around he was
realize that no one around he was listening to you yes okay so today in
listening to you yes okay so today in
listening to you yes okay so today in order to avoid such situations I would
order to avoid such situations I would
order to avoid such situations I would like to share with you the art of
like to share with you the art of
like to share with you the art of storytelling
storytelling
storytelling why is storytelling important because
why is storytelling important because
why is storytelling important because stories are one of the most powerful
stories are one of the most powerful
stories are one of the most powerful emotional currencies we humans possess
emotional currencies we humans possess
emotional currencies we humans possess they move people to feel and they move
they move people to feel and they move
they move people to feel and they move people to act what we mean by stories
people to act what we mean by stories
people to act what we mean by stories here is anything literally anything that
here is anything literally anything that
here is anything literally anything that you would communicate in your daily life
you would communicate in your daily life
you would communicate in your daily life so it could be telling your mom about
so it could be telling your mom about
so it could be telling your mom about your day at work introducing yourself to
your day at work introducing yourself to
your day at work introducing yourself to a complete stranger dancing during the
a complete stranger dancing during the
a complete stranger dancing during the flashmob singing at a concert it could
flashmob singing at a concert it could
flashmob singing at a concert it could really literally be anything so there
really literally be anything so there
really literally be anything so there are several different ways to tell
are several different ways to tell
are several different ways to tell stories and depending on each culture
stories and depending on each culture
stories and depending on each culture because each culture has own jars and
because each culture has own jars and
because each culture has own jars and rules I’m going to share with you a few
rules I’m going to share with you a few
rules I’m going to share with you a few countries a few places and how stories
countries a few places and how stories
countries a few places and how stories are told across them and hawai for
are told across them and hawai for
are told across them and hawai for example are some of you familiar with
example are some of you familiar with
example are some of you familiar with the hula dance okay it’s not just any
the hula dance okay it’s not just any
the hula dance okay it’s not just any type of dance the hula dance actually
type of dance the hula dance actually
type of dance the hula dance actually portrays the Polynesian chants and songs
portrays the Polynesian chants and songs
portrays the Polynesian chants and songs of the country in China there’s
of the country in China there’s
of the country in China there’s something called shadow puppetry this is
something called shadow puppetry this is
something called shadow puppetry this is a very ancient form of storytelling and
a very ancient form of storytelling and
a very ancient form of storytelling and entertainment where puppets are are
entertainment where puppets are are
entertainment where puppets are are shown and are used to tell stories in
shown and are used to tell stories in
shown and are used to tell stories in Lebanon where I come from and in the
Lebanon where I come from and in the
Lebanon where I come from and in the Middle East in general there’s something
Middle East in general there’s something
Middle East in general there’s something called Sajal it’s at so far it’s like a
called Sajal it’s at so far it’s like a
called Sajal it’s at so far it’s like a semi song and semi-improvised form of
semi song and semi-improvised form of
semi song and semi-improvised form of poetry and now I’d like to share with
poetry and now I’d like to share with
poetry and now I’d like to share with you a video where there’s a woman
you a video where there’s a woman
you a video where there’s a woman sharing us
sharing us
sharing us her own way
her own way
her own way [Music]
excitability
excitability John Jesus or does it mean
[Music]
[Music] Whistler’s that rickety father’s Umi
Whistler’s that rickety father’s Umi
Whistler’s that rickety father’s Umi games – Marsha – you know them
games – Marsha – you know them
games – Marsha – you know them [Music]
did you realize how long it took these
did you realize how long it took these judges to bus slightly more than a
judges to bus slightly more than a
judges to bus slightly more than a minute 60 seconds actually according to
minute 60 seconds actually according to
minute 60 seconds actually according to research the average human attention
research the average human attention
research the average human attention span the average human attention span
span the average human attention span
span the average human attention span has been decreasing with time in the
has been decreasing with time in the
has been decreasing with time in the year 2000 it was of about 12 seconds
year 2000 it was of about 12 seconds
year 2000 it was of about 12 seconds just three years ago in 2013 it
just three years ago in 2013 it
just three years ago in 2013 it decreased to 8 seconds which is one
decreased to 8 seconds which is one
decreased to 8 seconds which is one second shorter than the average
second shorter than the average
second shorter than the average attention span of a goldfish so we live
attention span of a goldfish so we live
attention span of a goldfish so we live in a very busy world will busy
in a very busy world will busy
in a very busy world will busy multitasking we really want to consume
multitasking we really want to consume
multitasking we really want to consume stories but we just don’t have the time
stories but we just don’t have the time
stories but we just don’t have the time and I want to share with you two
and I want to share with you two
and I want to share with you two companies that actually leverage this
companies that actually leverage this
companies that actually leverage this fact to create successful enterprises is
fact to create successful enterprises is
fact to create successful enterprises is anyone familiar with snapchat or Twitter
anyone familiar with snapchat or Twitter
anyone familiar with snapchat or Twitter for those of you who don’t know snapchat
for those of you who don’t know snapchat
for those of you who don’t know snapchat is a mobile application that helps you
is a mobile application that helps you
is a mobile application that helps you share multimedia messages through
share multimedia messages through
share multimedia messages through pictures or videos but the trick is that
pictures or videos but the trick is that
pictures or videos but the trick is that the length should be a maximum of 10
the length should be a maximum of 10
the length should be a maximum of 10 seconds these messages are called snaps
seconds these messages are called snaps
seconds these messages are called snaps twitter is an online platform that helps
twitter is an online platform that helps
twitter is an online platform that helps you share thoughts ideas in a maximum
you share thoughts ideas in a maximum
you share thoughts ideas in a maximum length of 140 characters today snapchat
length of 140 characters today snapchat
length of 140 characters today snapchat is valued at over 20 billion dollars and
is valued at over 20 billion dollars and
is valued at over 20 billion dollars and there are 400 million snaps shared every
there are 400 million snaps shared every
there are 400 million snaps shared every single day Twitter is valued at around
single day Twitter is valued at around
single day Twitter is valued at around 10 billion dollars and there are more
10 billion dollars and there are more
10 billion dollars and there are more than 5 million tweets shared every
than 5 million tweets shared every
than 5 million tweets shared every single day so what’s the point in common
single day so what’s the point in common
single day so what’s the point in common between these two successful enterprises
between these two successful enterprises
between these two successful enterprises they keep their stories short and this
they keep their stories short and this
they keep their stories short and this is the first secret behind storytelling
is the first secret behind storytelling
is the first secret behind storytelling keeping your stories short now let’s
keeping your stories short now let’s
keeping your stories short now let’s focus on the means this woman is
focus on the means this woman is
focus on the means this woman is choosing to tell a story a painting in a
choosing to tell a story a painting in a
choosing to tell a story a painting in a frame that’s the second secret frame
frame that’s the second secret frame
frame that’s the second secret frame your story we’re all familiar with this
your story we’re all familiar with this
your story we’re all familiar with this blond-haired blue-eyed character
blond-haired blue-eyed character
blond-haired blue-eyed character Cinderella she lives with her wicked
Cinderella she lives with her wicked
Cinderella she lives with her wicked step family but she ends up getting her
step family but she ends up getting her
step family but she ends up getting her revenge by marrying the royal prince
revenge by marrying the royal prince
revenge by marrying the royal prince whom whom her stepsisters wanted to
whom whom her stepsisters wanted to
whom whom her stepsisters wanted to marry as well well in West Africa not
marry as well well in West Africa not
marry as well well in West Africa not very far from here in Nigeria this
very far from here in Nigeria this
very far from here in Nigeria this Cinderella story was reframed in order
Cinderella story was reframed in order
Cinderella story was reframed in order for the Nigerians to real proprietary
for the Nigerians to real proprietary
for the Nigerians to real proprietary the story was called Cheney she also
the story was called Cheney she also
the story was called Cheney she also lived with her stead family and she also
lived with her stead family and she also
lived with her stead family and she also their story is basically the same just a
their story is basically the same just a
their story is basically the same just a few elements added for the Nigerians to
few elements added for the Nigerians to
few elements added for the Nigerians to identify themselves
identify themselves
identify themselves now there’s a there’s a very interesting
now there’s a there’s a very interesting
now there’s a there’s a very interesting story I want to share with you about
story I want to share with you about
story I want to share with you about framing as well there were some
framing as well there were some
framing as well there were some construction workers working on a site
construction workers working on a site
construction workers working on a site the media were asked to go and interview
the media were asked to go and interview
the media were asked to go and interview them in order to feature them in the
them in order to feature them in the
them in order to feature them in the evening news so they went on site and
evening news so they went on site and
evening news so they went on site and they started asking the construction
they started asking the construction
they started asking the construction workers please describe what you’re
workers please describe what you’re
workers please describe what you’re doing a construction worker said we’re
doing a construction worker said we’re
doing a construction worker said we’re building a bridge another one replied
building a bridge another one replied
building a bridge another one replied were connecting two different cities so
were connecting two different cities so
were connecting two different cities so the way you tell your story and the
the way you tell your story and the
the way you tell your story and the perspective in which you show it can can
perspective in which you show it can can
perspective in which you show it can can differently impact your audience now I’m
differently impact your audience now I’m
differently impact your audience now I’m sure most of you are curious to see what
sure most of you are curious to see what
sure most of you are curious to see what has happened with this woman in the
has happened with this woman in the
has happened with this woman in the video as maybe you might know in this
video as maybe you might know in this
video as maybe you might know in this kind of programs when the four judges
kind of programs when the four judges
kind of programs when the four judges buzz she’s supposed to stop whatever the
buzz she’s supposed to stop whatever the
buzz she’s supposed to stop whatever the contestants are supposed to stop
contestants are supposed to stop
contestants are supposed to stop whatever she’s doing but she continued
whatever she’s doing but she continued
whatever she’s doing but she continued and let’s see what happened
and let’s see what happened
and let’s see what happened [Music]
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] [Applause]
so even though all of the judges were
so even though all of the judges were very impatient and most of you would
very impatient and most of you would
very impatient and most of you would argue that she used the wrong means to
argue that she used the wrong means to
argue that she used the wrong means to transmit her story she ended up getting
transmit her story she ended up getting
transmit her story she ended up getting a standing ovation from the judges and
a standing ovation from the judges and
a standing ovation from the judges and from the audience and the lesson here is
from the audience and the lesson here is
from the audience and the lesson here is to end on a strong note because
to end on a strong note because
to end on a strong note because technically that’s the last thing that
technically that’s the last thing that
technically that’s the last thing that her audience is going to hear so you
her audience is going to hear so you
her audience is going to hear so you have to end on a strong note for it to
have to end on a strong note for it to
have to end on a strong note for it to be impactful and easy to remember so to
be impactful and easy to remember so to
be impactful and easy to remember so to sum up we are all born storytellers this
sum up we are all born storytellers this
sum up we are all born storytellers this is a skill that somehow comes along with
is a skill that somehow comes along with
is a skill that somehow comes along with our human DNA however we can all become
our human DNA however we can all become
our human DNA however we can all become better at this skill
better at this skill
better at this skill by keeping our story short framing them
by keeping our story short framing them
by keeping our story short framing them according to our audiences and ending on
according to our audiences and ending on
according to our audiences and ending on a strong note and now if you would allow
a strong note and now if you would allow
a strong note and now if you would allow me I would like to share a short
me I would like to share a short
me I would like to share a short impactful story by snapchatting this
impactful story by snapchatting this
impactful story by snapchatting this moment is not okay with all of you one
moment is not okay with all of you one
moment is not okay with all of you one two three thank you very much
”
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