welcome to hip mojo this is show 11 my name is ashton carter solution and I’m
name is ashton carter solution and I’m
name is ashton carter solution and I’m CT more and this week we’re going to be
CT more and this week we’re going to be
CT more and this week we’re going to be covering a few things we’re going to
covering a few things we’re going to
covering a few things we’re going to revisit some of the top mergers and
revisit some of the top mergers and
revisit some of the top mergers and acquisitions online we’re going to talk
acquisitions online we’re going to talk
acquisitions online we’re going to talk about marketers becoming content
about marketers becoming content
about marketers becoming content producers and then in lightning round
producers and then in lightning round
producers and then in lightning round we’re going to be talking about what’s
we’re going to be talking about what’s
we’re going to be talking about what’s next for Apple as well as top 100 video
next for Apple as well as top 100 video
next for Apple as well as top 100 video companies and a few other items sure
companies and a few other items sure
companies and a few other items sure let’s get started so we updated the list
let’s get started so we updated the list
let’s get started so we updated the list there of top 10 internet digital media
there of top 10 internet digital media
there of top 10 internet digital media M&A deals in the US well just a little
M&A deals in the US well just a little
M&A deals in the US well just a little bit of background a few weeks ago we
bit of background a few weeks ago we
bit of background a few weeks ago we visited it we refer to something you
visited it we refer to something you
visited it we refer to something you wrote back in 2006 yes so at that time
wrote back in 2006 yes so at that time
wrote back in 2006 yes so at that time this was a month right after the big 900
this was a month right after the big 900
this was a month right after the big 900 million dollar deal between Google and
million dollar deal between Google and
million dollar deal between Google and Fox interactive courbes so we had
Fox interactive courbes so we had
Fox interactive courbes so we had actually put News Corp basically
actually put News Corp basically
actually put News Corp basically acquiring intermix from myspace at
acquiring intermix from myspace at
acquiring intermix from myspace at number one which admittedly in hindsight
number one which admittedly in hindsight
number one which admittedly in hindsight looks sheepish but at the time it was
looks sheepish but at the time it was
looks sheepish but at the time it was nine hundred million dollars guaranteed
nine hundred million dollars guaranteed
nine hundred million dollars guaranteed revenue so that made number one so
revenue so that made number one so
revenue so that made number one so basically now that I write a little plug
basically now that I write a little plug
basically now that I write a little plug here now that I write weekly for
here now that I write weekly for
here now that I write weekly for TechCrunch I decided it would be a good
TechCrunch I decided it would be a good
TechCrunch I decided it would be a good time to basically refresh that list so
time to basically refresh that list so
time to basically refresh that list so four of the ten deals were repeated
four of the ten deals were repeated
four of the ten deals were repeated those four were Microsoft acquires
those four were Microsoft acquires
those four were Microsoft acquires hotmail for four hundred million dollars
hotmail for four hundred million dollars
hotmail for four hundred million dollars and the reason for that just being that
and the reason for that just being that
and the reason for that just being that it’s still the number one web based
it’s still the number one web based
it’s still the number one web based email even though admittedly maybe a lot
email even though admittedly maybe a lot
email even though admittedly maybe a lot of those accounts are not active ebay
of those accounts are not active ebay
of those accounts are not active ebay acquires paypal right now paypal is the
acquires paypal right now paypal is the
acquires paypal right now paypal is the most exciting part of ebays business AOL
most exciting part of ebays business AOL
most exciting part of ebays business AOL buying advertising calm slipped
buying advertising calm slipped
buying advertising calm slipped advertising calm is no longer the big
advertising calm is no longer the big
advertising calm is no longer the big engine of revenue but it’s still without
engine of revenue but it’s still without
engine of revenue but it’s still without it I think AOL would have just probably
it I think AOL would have just probably
it I think AOL would have just probably cease to exist a few years ago and of
cease to exist a few years ago and of
cease to exist a few years ago and of course Yahoo buying overture for 1.63
course Yahoo buying overture for 1.63
course Yahoo buying overture for 1.63 billion which gave them an entry into
billion which gave them an entry into
billion which gave them an entry into paid search and was the reason why Yahoo
paid search and was the reason why Yahoo
paid search and was the reason why Yahoo was black so six out of the ten fell and
was black so six out of the ten fell and
was black so six out of the ten fell and we have basically six new so okay what
we have basically six new so okay what
we have basically six new so okay what was the criteria all right so yeah how
was the criteria all right so yeah how
was the criteria all right so yeah how do you go about picking these guys
do you go about picking these guys
do you go about picking these guys because it seems a little bias it seems
because it seems a little bias it seems
because it seems a little bias it seems very leading very much towards media
very leading very much towards media
very leading very much towards media towards search that kind of thing yeah
towards search that kind of thing yeah
towards search that kind of thing yeah so I actually came out and said outright
so I actually came out and said outright
so I actually came out and said outright that my background being in search
that my background being in search
that my background being in search online
online
online and and video and advertising it’s going
and and video and advertising it’s going
and and video and advertising it’s going to skew towards those sectors to I also
to skew towards those sectors to I also
to skew towards those sectors to I also say this is not a technology list so
say this is not a technology list so
say this is not a technology list so there are a lot of great deals and you
there are a lot of great deals and you
there are a lot of great deals and you could argue that Apple buying next to
could argue that Apple buying next to
could argue that Apple buying next to bring back you know Steve Jobs was
bring back you know Steve Jobs was
bring back you know Steve Jobs was probably a hell of a coup because they
probably a hell of a coup because they
probably a hell of a coup because they get Steve Jobs back this was not a
get Steve Jobs back this was not a
get Steve Jobs back this was not a technology list I might do one later on
technology list I might do one later on
technology list I might do one later on and it was also not a global list I
and it was also not a global list I
and it was also not a global list I think I wanted to be very clear that
think I wanted to be very clear that
think I wanted to be very clear that this is clearly us deals and basically I
this is clearly us deals and basically I
this is clearly us deals and basically I mean the idea was if you take out a
mean the idea was if you take out a
mean the idea was if you take out a competitor or if you buy an asset and
competitor or if you buy an asset and
competitor or if you buy an asset and you don’t wildly over pay and you
you don’t wildly over pay and you
you don’t wildly over pay and you integrate that well or it gives you a
integrate that well or it gives you a
integrate that well or it gives you a new entry in a new industry and that
new entry in a new industry and that
new entry in a new industry and that becomes a new growth of engine it’s sort
becomes a new growth of engine it’s sort
becomes a new growth of engine it’s sort of common sense deals we also did not
of common sense deals we also did not
of common sense deals we also did not include partial deals so if Microsoft
include partial deals so if Microsoft
include partial deals so if Microsoft invests 240 million for one point six
invests 240 million for one point six
invests 240 million for one point six percent of Facebook which in hindsight
percent of Facebook which in hindsight
percent of Facebook which in hindsight looks like a genius deal that’s like a
looks like a genius deal that’s like a
looks like a genius deal that’s like a partial investment we didn’t include
partial investment we didn’t include
partial investment we didn’t include that we also didn’t include skype when
that we also didn’t include skype when
that we also didn’t include skype when seventy percent of it was acquired by
seventy percent of it was acquired by
seventy percent of it was acquired by Anderson Horowitz as well as silver lake
Anderson Horowitz as well as silver lake
Anderson Horowitz as well as silver lake which then they flip 48 billion like a
which then they flip 48 billion like a
which then they flip 48 billion like a year or two later we didn’t include that
year or two later we didn’t include that
year or two later we didn’t include that so the new deals and you can check out
so the new deals and you can check out
so the new deals and you can check out the list on techcrunch com or hit mojo
the list on techcrunch com or hit mojo
the list on techcrunch com or hit mojo calm I’m just going to run down the new
calm I’m just going to run down the new
calm I’m just going to run down the new ones basically so we added amazon
ones basically so we added amazon
ones basically so we added amazon acquires apples for you know nine
acquires apples for you know nine
acquires apples for you know nine hundred million dollars the reason for
hundred million dollars the reason for
hundred million dollars the reason for that was apples was one of the only
that was apples was one of the only
that was apples was one of the only threats on the e-commerce front so i
threats on the e-commerce front so i
threats on the e-commerce front so i thought that would be worthy we added
thought that would be worthy we added
thought that would be worthy we added CBS acquires cnet for 1.8 billion which
CBS acquires cnet for 1.8 billion which
CBS acquires cnet for 1.8 billion which was a very expensive deal it was four
was a very expensive deal it was four
was a very expensive deal it was four times revenue but this was right before
times revenue but this was right before
times revenue but this was right before the crash in 2008 CBS was not a big you
the crash in 2008 CBS was not a big you
the crash in 2008 CBS was not a big you know web property there were not that
know web property there were not that
know web property there were not that many properties out there that would
many properties out there that would
many properties out there that would give it overnight scale like cnet would
give it overnight scale like cnet would
give it overnight scale like cnet would so even though it was expensive and if
so even though it was expensive and if
so even though it was expensive and if they would have waited six months it
they would have waited six months it
they would have waited six months it would have maybe cost them half I think
would have maybe cost them half I think
would have maybe cost them half I think that gave CBS an overnight sort of Hail
that gave CBS an overnight sort of Hail
that gave CBS an overnight sort of Hail Mary what’s interesting is we actually
Mary what’s interesting is we actually
Mary what’s interesting is we actually had strategic discussions with both CBS
had strategic discussions with both CBS
had strategic discussions with both CBS and CNN on one trip where I flew out
and CNN on one trip where I flew out
and CNN on one trip where I flew out from the east coast to San Fran and flew
from the east coast to San Fran and flew
from the east coast to San Fran and flew back that night I met both CBS and
back that night I met both CBS and
back that night I met both CBS and cnet’s MN 18 and then they ended up
cnet’s MN 18 and then they ended up
cnet’s MN 18 and then they ended up merging so so you might have had
merging so so you might have had
merging so so you might have had something to do with it no not at all it
something to do with it no not at all it
something to do with it no not at all it just shows that you know we’re pretty
just shows that you know we’re pretty
just shows that you know we’re pretty small insignificant at the time but it
small insignificant at the time but it
small insignificant at the time but it was an interesting little footnote I
was an interesting little footnote I
was an interesting little footnote I added now Google appears four times in
added now Google appears four times in
added now Google appears four times in this list now Google’s also done some
this list now Google’s also done some
this list now Google’s also done some crappy deals dodge ball which went
crappy deals dodge ball which went
crappy deals dodge ball which went nowhere and led to Dennis Crowley moving
nowhere and led to Dennis Crowley moving
nowhere and led to Dennis Crowley moving on and do
on and do
on and do foursquare they also bought dmart
foursquare they also bought dmart
foursquare they also bought dmart broadcasting which was this like radio
broadcasting which was this like radio
broadcasting which was this like radio sales wrapping firm for like supposedly
sales wrapping firm for like supposedly
sales wrapping firm for like supposedly billions but it was only a hundred
billions but it was only a hundred
billions but it was only a hundred million in the end and the founders left
million in the end and the founders left
million in the end and the founders left and basically told Google off but Google
and basically told Google off but Google
and basically told Google off but Google gets four entries they bought
gets four entries they bought
gets four entries they bought double-click for 3.1 billion which at
double-click for 3.1 billion which at
double-click for 3.1 billion which at the time was deemed very pricey
the time was deemed very pricey
the time was deemed very pricey especially after the fact that Hellman
especially after the fact that Hellman
especially after the fact that Hellman and how the PE firm had bought them for
and how the PE firm had bought them for
and how the PE firm had bought them for 1.1 billion just like a year or two
1.1 billion just like a year or two
1.1 billion just like a year or two before that but now when you look at
before that but now when you look at
before that but now when you look at Google strength and display that’s
Google strength and display that’s
Google strength and display that’s thanks to double-click we ok we swapped
thanks to double-click we ok we swapped
thanks to double-click we ok we swapped Google buying Springs for Google buying
Google buying Springs for Google buying
Google buying Springs for Google buying applied semantics because that’s what
applied semantics because that’s what
applied semantics because that’s what gave birth to Adsense and a lot of
gave birth to Adsense and a lot of
gave birth to Adsense and a lot of people after my brought in that semantic
people after my brought in that semantic
people after my brought in that semantic element to their algorithm which ships
element to their algorithm which ships
element to their algorithm which ships pretty much has not only helped them
pretty much has not only helped them
pretty much has not only helped them with Adsense but would help them with
with Adsense but would help them with
with Adsense but would help them with indexing the web as well it honestly
indexing the web as well it honestly
indexing the web as well it honestly could be number one I think the reason
could be number one I think the reason
could be number one I think the reason why I didn’t put it number one is
why I didn’t put it number one is
why I didn’t put it number one is because at the end of the day you could
because at the end of the day you could
because at the end of the day you could argue that it I mean they bought that
argue that it I mean they bought that
argue that it I mean they bought that and it was a hell of a deal but they
and it was a hell of a deal but they
and it was a hell of a deal but they could have built something like that
could have built something like that
could have built something like that probably but it’s still a great deal and
probably but it’s still a great deal and
probably but it’s still a great deal and a lot of people fairly after my first
a lot of people fairly after my first
a lot of people fairly after my first list were like interesting list but dude
list were like interesting list but dude
list were like interesting list but dude why Springs why not applied semantics so
why Springs why not applied semantics so
why Springs why not applied semantics so we swapped that and then we we also what
we swapped that and then we we also what
we swapped that and then we we also what are the other deals that we added two
are the other deals that we added two
are the other deals that we added two more YouTube sorry google deals one
more YouTube sorry google deals one
more YouTube sorry google deals one Google buying Android for about 50
Google buying Android for about 50
Google buying Android for about 50 million in august of 2005 what’s
million in august of 2005 what’s
million in august of 2005 what’s interesting about the android deal is
interesting about the android deal is
interesting about the android deal is that David la who is their corp head vp
that David la who is their corp head vp
that David la who is their corp head vp sorry corp dev vp says that this is the
sorry corp dev vp says that this is the
sorry corp dev vp says that this is the best deal we’ve ever done android far
best deal we’ve ever done android far
best deal we’ve ever done android far and away now today Google is generating
and away now today Google is generating
and away now today Google is generating per annum 2.5 billion from mobile that’s
per annum 2.5 billion from mobile that’s
per annum 2.5 billion from mobile that’s a lot of money most of it actually comes
a lot of money most of it actually comes
a lot of money most of it actually comes from the fact that they give away the
from the fact that they give away the
from the fact that they give away the android OS for free and then they run
android OS for free and then they run
android OS for free and then they run search ads but my argument was one right
search ads but my argument was one right
search ads but my argument was one right now you’re seeing a lot of these Google
now you’re seeing a lot of these Google
now you’re seeing a lot of these Google partners sign these licensing deals with
partners sign these licensing deals with
partners sign these licensing deals with Microsoft because microsoft claims that
Microsoft because microsoft claims that
Microsoft because microsoft claims that they own all these patents and and even
they own all these patents and and even
they own all these patents and and even though google says don’t worry the fact
though google says don’t worry the fact
though google says don’t worry the fact that these partners are signing these
that these partners are signing these
that these partners are signing these patent deals i think says a lot so this
patent deals i think says a lot so this
patent deals i think says a lot so this is like a big cloud overhanging the
is like a big cloud overhanging the
is like a big cloud overhanging the android deal and to my argument why
android deal and to my argument why
android deal and to my argument why android was number two was because
android was number two was because
android was number two was because google made android what it was it
google made android what it was it
google made android what it was it bought it when it was a promising
bought it when it was a promising
bought it when it was a promising platform and then it basically put in
platform and then it basically put in
platform and then it basically put in the money the muscle and it’s a small
the money the muscle and it’s a small
the money the muscle and it’s a small thing right before the google
thing right before the google
thing right before the google acquisition android was i guess some
acquisition android was i guess some
acquisition android was i guess some familiar name in the mobile development
familiar name in the mobile development
familiar name in the mobile development community but aside from that no one had
community but aside from that no one had
community but aside from that no one had really heard of them and the fact
really heard of them and the fact
really heard of them and the fact Google throws their name and weight
Google throws their name and weight
Google throws their name and weight behind them makes them a household name
behind them makes them a household name
behind them makes them a household name and to be fair they kept the talent you
and to be fair they kept the talent you
and to be fair they kept the talent you know and that says a lot so I think that
know and that says a lot so I think that
know and that says a lot so I think that is an example of a great deal and it was
is an example of a great deal and it was
is an example of a great deal and it was only 50 million now the deal I put
only 50 million now the deal I put
only 50 million now the deal I put number one is a very same deal and i
number one is a very same deal and i
number one is a very same deal and i purposely did this the same way that
purposely did this the same way that
purposely did this the same way that yeah I put my space although my space i
yeah I put my space although my space i
yeah I put my space although my space i think the financials just made them be
think the financials just made them be
think the financials just made them be number one in 2006 i put youtube fully
number one in 2006 i put youtube fully
number one in 2006 i put youtube fully knowing that yeah maybe in five years
knowing that yeah maybe in five years
knowing that yeah maybe in five years were going to look back and say well
were going to look back and say well
were going to look back and say well this wasn’t a good deal although i think
this wasn’t a good deal although i think
this wasn’t a good deal although i think this one’s a bit different and i’ll
this one’s a bit different and i’ll
this one’s a bit different and i’ll explain why i picked youtube as the best
explain why i picked youtube as the best
explain why i picked youtube as the best M&A deal of all time in the u.s. digital
M&A deal of all time in the u.s. digital
M&A deal of all time in the u.s. digital media internet for a couple reasons by
media internet for a couple reasons by
media internet for a couple reasons by the time YouTube got acquired in October
the time YouTube got acquired in October
the time YouTube got acquired in October of two thousand six or five years ago it
of two thousand six or five years ago it
of two thousand six or five years ago it had been a mere 18 months after it had
had been a mere 18 months after it had
had been a mere 18 months after it had launched it was already on a massive
launched it was already on a massive
launched it was already on a massive trajectory to be like you know bigger a
trajectory to be like you know bigger a
trajectory to be like you know bigger a bigger pain in the assets of Google than
bigger pain in the assets of Google than
bigger pain in the assets of Google than Facebook is today the mindshare the
Facebook is today the mindshare the
Facebook is today the mindshare the attention it now is the number two
attention it now is the number two
attention it now is the number two search engine so basically Google
search engine so basically Google
search engine so basically Google inadvertently bought the only threat
inadvertently bought the only threat
inadvertently bought the only threat that there ever would have existed
that there ever would have existed
that there ever would have existed against it it gave it overnight massive
against it it gave it overnight massive
against it it gave it overnight massive billion pages of display which it was
billion pages of display which it was
billion pages of display which it was lacking and this was before the
lacking and this was before the
lacking and this was before the double-click deal right so overnight
double-click deal right so overnight
double-click deal right so overnight they got all these display impressions
they got all these display impressions
they got all these display impressions to sell they also had all this extra
to sell they also had all this extra
to sell they also had all this extra inventory to run more text ads in the
inventory to run more text ads in the
inventory to run more text ads in the form of overlays on top of the video but
form of overlays on top of the video but
form of overlays on top of the video but but if you think about what happened is
but if you think about what happened is
but if you think about what happened is there is this VC from first round called
there is this VC from first round called
there is this VC from first round called Josh Kopelman and he has this theory
Josh Kopelman and he has this theory
Josh Kopelman and he has this theory about investing in companies that shrink
about investing in companies that shrink
about investing in companies that shrink a market and when you think about it
a market and when you think about it
a market and when you think about it you’re like this is crazy this guy’s on
you’re like this is crazy this guy’s on
you’re like this is crazy this guy’s on drugs what is he talking about why would
drugs what is he talking about why would
drugs what is he talking about why would you invest in a company that shrinks the
you invest in a company that shrinks the
you invest in a company that shrinks the market the idea is if you create value
market the idea is if you create value
market the idea is if you create value and you suck out value from others in
and you suck out value from others in
and you suck out value from others in the industry it makes you that much
the industry it makes you that much
the industry it makes you that much stronger in a way that’s what skype did
stronger in a way that’s what skype did
stronger in a way that’s what skype did right skype shrunk the telco market by
right skype shrunk the telco market by
right skype shrunk the telco market by giving away a product for free gaining
giving away a product for free gaining
giving away a product for free gaining all these users finding a revenue model
all these users finding a revenue model
all these users finding a revenue model what YouTube has done is it has scorched
what YouTube has done is it has scorched
what YouTube has done is it has scorched the earth in online video if you’re an
the earth in online video if you’re an
the earth in online video if you’re an ad network you can’t run your ads on
ad network you can’t run your ads on
ad network you can’t run your ads on YouTube they block you if you’re a
YouTube they block you if you’re a
YouTube they block you if you’re a technology that has this innovative you
technology that has this innovative you
technology that has this innovative you know great new mouse trap to serve
know great new mouse trap to serve
know great new mouse trap to serve faster ads better ads or whatever if
faster ads better ads or whatever if
faster ads better ads or whatever if YouTube doesn’t put you on their site
YouTube doesn’t put you on their site
YouTube doesn’t put you on their site because Google views you as competitive
because Google views you as competitive
because Google views you as competitive you don’t get the traction you do as a
you don’t get the traction you do as a
you don’t get the traction you do as a Content company you think the watch
Content company you think the watch
Content company you think the watch bones rules of the world we had this
bones rules of the world we had this
bones rules of the world we had this like great platform which it is but it’s
like great platform which it is but it’s
like great platform which it is but it’s a double-edged sword because your
a double-edged sword because your
a double-edged sword because your audience largely lives on YouTube
audience largely lives on YouTube
audience largely lives on YouTube YouTube has basically grown but it has
YouTube has basically grown but it has
YouTube has basically grown but it has come at the expense of the online video
come at the expense of the online video
come at the expense of the online video industry and this is why every other
industry and this is why every other
industry and this is why every other company in online video especially if
company in online video especially if
company in online video especially if they raised all this VC money to be the
they raised all this VC money to be the
they raised all this VC money to be the next Google of video they sort of are on
next Google of video they sort of are on
next Google of video they sort of are on the outside looking in Google is the
the outside looking in Google is the
the outside looking in Google is the next Google of video thanks to youtube
next Google of video thanks to youtube
next Google of video thanks to youtube so i put a number one it i mean i didn’t
so i put a number one it i mean i didn’t
so i put a number one it i mean i didn’t do it to get people to say what the hell
do it to get people to say what the hell
do it to get people to say what the hell most of the feedback on TechCrunch was a
most of the feedback on TechCrunch was a
most of the feedback on TechCrunch was a interesting list thankfully I’d written
interesting list thankfully I’d written
interesting list thankfully I’d written this the basis the nucleus of the
this the basis the nucleus of the
this the basis the nucleus of the article years ago but time will tell if
article years ago but time will tell if
article years ago but time will tell if Android continues to get all the
Android continues to get all the
Android continues to get all the litigation over it then maybe it won’t
litigation over it then maybe it won’t
litigation over it then maybe it won’t even be on the list I personally think
even be on the list I personally think
even be on the list I personally think if in five years I repeat this list
if in five years I repeat this list
if in five years I repeat this list you’ll see a lot of mobile deals because
you’ll see a lot of mobile deals because
you’ll see a lot of mobile deals because that is the future it’s a faster scoring
that is the future it’s a faster scoring
that is the future it’s a faster scoring well it’s going to be a little bit more
well it’s going to be a little bit more
well it’s going to be a little bit more sexier than than video which will be
sexier than than video which will be
sexier than than video which will be much more past say by then yeah I
much more past say by then yeah I
much more past say by then yeah I wouldn’t be surprised though if Android
wouldn’t be surprised though if Android
wouldn’t be surprised though if Android continues to persist if only because of
continues to persist if only because of
continues to persist if only because of the price point and it did bring Google
the price point and it did bring Google
the price point and it did bring Google straight into mobile and I think the
straight into mobile and I think the
straight into mobile and I think the real potential of the Android deal is
real potential of the Android deal is
real potential of the Android deal is they could take your google accounts
they could take your google accounts
they could take your google accounts they’re complete suite of products
they’re complete suite of products
they’re complete suite of products integrate it into your phone and along
integrate it into your phone and along
integrate it into your phone and along with your search history and your your
with your search history and your your
with your search history and your your content consumption on YouTube they can
content consumption on YouTube they can
content consumption on YouTube they can now pick up location based searches your
now pick up location based searches your
now pick up location based searches your general GPS movements and pretty much
general GPS movements and pretty much
general GPS movements and pretty much every app that you use yeah and I think
every app that you use yeah and I think
every app that you use yeah and I think we’re going to touch on this on in
we’re going to touch on this on in
we’re going to touch on this on in lightning round how Android basically
lightning round how Android basically
lightning round how Android basically made Google a competitor to apple and
made Google a competitor to apple and
made Google a competitor to apple and mobile mobile and how that’s basically
mobile mobile and how that’s basically
mobile mobile and how that’s basically setting up this massive clash and right
setting up this massive clash and right
setting up this massive clash and right now but also in the years to come we’ll
now but also in the years to come we’ll
now but also in the years to come we’ll take a short break and we’ll come back
take a short break and we’ll come back
take a short break and we’ll come back and talk about whether or not marketers
and talk about whether or not marketers
and talk about whether or not marketers should actually be publishers
”
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