I’m Daniel pink and I’m gonna show you how to use some diabolical psychology
how to use some diabolical psychology
how to use some diabolical psychology for the greater good are you ready
nobody ever listens to in-flight safety
nobody ever listens to in-flight safety instructions but if something really bad
instructions but if something really bad
instructions but if something really bad happens on a plane knowing what to do
happens on a plane knowing what to do
happens on a plane knowing what to do could mean the difference between life
could mean the difference between life
could mean the difference between life and death to take on this problem we
and death to take on this problem we
and death to take on this problem we went to a facility down in Florida that
went to a facility down in Florida that
went to a facility down in Florida that had a simulator
had a simulator
had a simulator it basically replicated this part of an
it basically replicated this part of an
it basically replicated this part of an airplane and what we did is we tried
airplane and what we did is we tried
airplane and what we did is we tried different ways of rewriting the safety
different ways of rewriting the safety
different ways of rewriting the safety instructions to see if it made a
instructions to see if it made a
instructions to see if it made a difference when we simulated a crash and
difference when we simulated a crash and
difference when we simulated a crash and try to evacuate will lose consciousness
try to evacuate will lose consciousness
try to evacuate will lose consciousness one technique worked like a dream this
one technique worked like a dream this
one technique worked like a dream this may result in your suffocation fear this
may result in your suffocation fear this
may result in your suffocation fear this technique works so well for two reasons
technique works so well for two reasons
technique works so well for two reasons first fear is an emotion that narrows
first fear is an emotion that narrows
first fear is an emotion that narrows our focus when we’re alarmed when we’re
our focus when we’re alarmed when we’re
our focus when we’re alarmed when we’re frightened we zoom in on what we need to
frightened we zoom in on what we need to
frightened we zoom in on what we need to do that help people remember the
do that help people remember the
do that help people remember the instructions the second reason is that
instructions the second reason is that
instructions the second reason is that we explained why people had to do these
we explained why people had to do these
we explained why people had to do these things why you had to put up your tray
things why you had to put up your tray
things why you had to put up your tray table you don’t want to get your
table you don’t want to get your
table you don’t want to get your internal organs puncture why they had to
internal organs puncture why they had to
internal organs puncture why they had to put eggs underneath the seat in front of
put eggs underneath the seat in front of
put eggs underneath the seat in front of them you don’t want to fall and get
them you don’t want to fall and get
them you don’t want to fall and get trampled and die and what we found is
trampled and die and what we found is
trampled and die and what we found is that when you explain why people have to
that when you explain why people have to
that when you explain why people have to do something they’re more likely to do
do something they’re more likely to do
do something they’re more likely to do it how can you put these ideas in place
it how can you put these ideas in place
it how can you put these ideas in place in your own life well let’s start with
in your own life well let’s start with
in your own life well let’s start with fear use fear don’t go overboard but
fear use fear don’t go overboard but
fear use fear don’t go overboard but every once in a while
every once in a while
every once in a while pull it out of your pocket so let’s say
pull it out of your pocket so let’s say
pull it out of your pocket so let’s say that your kids don’t want to wear their
that your kids don’t want to wear their
that your kids don’t want to wear their seat belt explain to them the
seat belt explain to them the
seat belt explain to them the consequences of not wearing one they’ll
consequences of not wearing one they’ll
consequences of not wearing one they’ll likely buckle up even more important
likely buckle up even more important
likely buckle up even more important look for ways to explain why when people
look for ways to explain why when people
look for ways to explain why when people know why they have to do something they
know why they have to do something they
know why they have to do something they understand the reasons more deeply and
understand the reasons more deeply and
understand the reasons more deeply and they adhere to the behavior more
they adhere to the behavior more
they adhere to the behavior more strongly so if you’re a boss or a
strongly so if you’re a boss or a
strongly so if you’re a boss or a teacher or a parent this week have two
teacher or a parent this week have two
teacher or a parent this week have two fewer conversations about how to do
fewer conversations about how to do
fewer conversations about how to do something and two more about why to do
something and two more about why to do
something and two more about why to do it in the first place
it in the first place
it in the first place we’ve given you the power use it well
we’ve given you the power use it well
we’ve given you the power use it well until next time I’m Daniel pink just
until next time I’m Daniel pink just
until next time I’m Daniel pink just click below for more crowd control tips
click below for more crowd control tips
click below for more crowd control tips and remember to subscribe to the
and remember to subscribe to the
and remember to subscribe to the National Geographic Channel on YouTube
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