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Start before you’re ready | Seth Radman | TEDxGeorgiaTechSalon


after the next 15 minutes you’ll be

after the next 15 minutes you’ll be ready to take the first step to

ready to take the first step to

ready to take the first step to accomplishing your next big goal in life

accomplishing your next big goal in life

accomplishing your next big goal in life and that’s starting my name is Seth and

and that’s starting my name is Seth and

and that’s starting my name is Seth and I’m an entrepreneur I’ve had the

I’m an entrepreneur I’ve had the

I’m an entrepreneur I’ve had the incredible opportunity to co-found for

incredible opportunity to co-found for

incredible opportunity to co-found for startups Wow Georgia Tech have helped

startups Wow Georgia Tech have helped

startups Wow Georgia Tech have helped clients raised over two million dollars

clients raised over two million dollars

clients raised over two million dollars in funding and even got the opportunity

in funding and even got the opportunity

in funding and even got the opportunity to audition to pitch on shark tank but I

to audition to pitch on shark tank but I

to audition to pitch on shark tank but I was this close to giving up because I

was this close to giving up because I

was this close to giving up because I really didn’t think I have what it takes

really didn’t think I have what it takes

really didn’t think I have what it takes to be an entrepreneur three years ago I

to be an entrepreneur three years ago I

to be an entrepreneur three years ago I was working as a stress engineer my coop

was working as a stress engineer my coop

was working as a stress engineer my coop and I really didn’t love what I was

and I really didn’t love what I was

and I really didn’t love what I was doing but and I’m sure you haven’t heard

doing but and I’m sure you haven’t heard

doing but and I’m sure you haven’t heard this before i had a revolutionary app

this before i had a revolutionary app

this before i had a revolutionary app idea that was going to change the world

idea that was going to change the world

idea that was going to change the world that’s right my app was going to send

that’s right my app was going to send

that’s right my app was going to send people sounds just like snapchat except

people sounds just like snapchat except

people sounds just like snapchat except instead of pictures we’re going to send

instead of pictures we’re going to send

instead of pictures we’re going to send sounds what could possibly go wrong with

sounds what could possibly go wrong with

sounds what could possibly go wrong with that well it turns about turns out

that well it turns about turns out

that well it turns about turns out literally everything you see I had no

literally everything you see I had no

literally everything you see I had no idea how to code didn’t how to start my

idea how to code didn’t how to start my

idea how to code didn’t how to start my own company I knew nothing so I started

own company I knew nothing so I started

own company I knew nothing so I started planning I started reading Forbes

planning I started reading Forbes

planning I started reading Forbes articles and it turns out they’re all

articles and it turns out they’re all

articles and it turns out they’re all extremely generic and really don’t help

extremely generic and really don’t help

extremely generic and really don’t help you I started reading books and I had

you I started reading books and I had

you I started reading books and I had this massive 200-page microsoft word

this massive 200-page microsoft word

this massive 200-page microsoft word document outlining exactly how my plan

document outlining exactly how my plan

document outlining exactly how my plan would look how people would interact

would look how people would interact

would look how people would interact with it how we’re going to market it

with it how we’re going to market it

with it how we’re going to market it after six months of planning finally

after six months of planning finally

after six months of planning finally started coding I brought together a team

started coding I brought together a team

started coding I brought together a team within the first week we made zero

within the first week we made zero

within the first week we made zero progress just nothing where we were

progress just nothing where we were

progress just nothing where we were thinking know there’s a setback everyone

thinking know there’s a setback everyone

thinking know there’s a setback everyone has setbacks went another week after the

has setbacks went another week after the

has setbacks went another week after the second week we just didn’t have the

second week we just didn’t have the

second week we just didn’t have the technical knowledge but the third week

technical knowledge but the third week

technical knowledge but the third week when I asked some friends it turns out

when I asked some friends it turns out

when I asked some friends it turns out that you actually have to have a mac in

that you actually have to have a mac in

that you actually have to have a mac in order to code iphone apps and I still

order to code iphone apps and I still

order to code iphone apps and I still had a windows laptop so when I was told

had a windows laptop so when I was told

had a windows laptop so when I was told that I knew that I definitely did not

that I knew that I definitely did not

that I knew that I definitely did not have what it takes to make my own app

have what it takes to make my own app

have what it takes to make my own app and that was really tough because if

and that was really tough because if

and that was really tough because if you’ve ever spent half a year planning

you’ve ever spent half a year planning

you’ve ever spent half a year planning something you want it to be incredible

something you want it to be incredible

something you want it to be incredible right and it just kind of

right and it just kind of

right and it just kind of tore me apart but I learned a really

tore me apart but I learned a really

tore me apart but I learned a really important lesson and that’s that the

important lesson and that’s that the

important lesson and that’s that the quickest way to learn is by failing

quickest way to learn is by failing

quickest way to learn is by failing you’ll never get to the next level if

you’ll never get to the next level if

you’ll never get to the next level if you’re always sitting on the sidelines

you’re always sitting on the sidelines

you’re always sitting on the sidelines reading the playbook imagine LeBron

reading the playbook imagine LeBron

reading the playbook imagine LeBron James squatting down watching basketball

James squatting down watching basketball

James squatting down watching basketball on TV all day do you think that’s how he

on TV all day do you think that’s how he

on TV all day do you think that’s how he got to be such a legend no he got out

got to be such a legend no he got out

got to be such a legend no he got out there and he started playing you see you

there and he started playing you see you

there and he started playing you see you have to start and you have to start

have to start and you have to start

have to start and you have to start before you’re ready the reason it’s so

before you’re ready the reason it’s so

before you’re ready the reason it’s so important you start before you ready is

important you start before you ready is

important you start before you ready is because a plan can’t fail a plan is just

because a plan can’t fail a plan is just

because a plan can’t fail a plan is just a piece of paper it can’t fail you see

a piece of paper it can’t fail you see

a piece of paper it can’t fail you see during this honeymoon idea phase that I

during this honeymoon idea phase that I

during this honeymoon idea phase that I had my plan looked amazing according to

had my plan looked amazing according to

had my plan looked amazing according to my plan I should be a millionaire right

my plan I should be a millionaire right

my plan I should be a millionaire right now according my plan you’re going to

now according my plan you’re going to

now according my plan you’re going to get tens of billions of users by 2020

get tens of billions of users by 2020

get tens of billions of users by 2020 even though there are only seven billion

even though there are only seven billion

even though there are only seven billion people on earth we were going to do it

people on earth we were going to do it

people on earth we were going to do it because our plan said so but in many

because our plan said so but in many

because our plan said so but in many regards planning is procrastinating

regards planning is procrastinating

regards planning is procrastinating sometimes for me planning was this

sometimes for me planning was this

sometimes for me planning was this shield from the inevitable failure that

shield from the inevitable failure that

shield from the inevitable failure that happens to all of us when you try

happens to all of us when you try

happens to all of us when you try something new for the first time but the

something new for the first time but the

something new for the first time but the only thing worse than starting with a

only thing worse than starting with a

only thing worse than starting with a failure is failing to start now luckily

failure is failing to start now luckily

failure is failing to start now luckily for months later I had a new opportunity

for months later I had a new opportunity

for months later I had a new opportunity I got a phone call from a professor who

I got a phone call from a professor who

I got a phone call from a professor who taught a journalism and marketing class

taught a journalism and marketing class

taught a journalism and marketing class and thank goodness she didn’t look at

and thank goodness she didn’t look at

and thank goodness she didn’t look at the app that I was trying to build cuz

the app that I was trying to build cuz

the app that I was trying to build cuz she’d see that it wasn’t anywhere but

she’d see that it wasn’t anywhere but

she’d see that it wasn’t anywhere but she told me that she had this app ID and

she told me that she had this app ID and

she told me that she had this app ID and she wanted me to help her make it now I

she wanted me to help her make it now I

she wanted me to help her make it now I really wanted to tell her yes I did I

really wanted to tell her yes I did I

really wanted to tell her yes I did I wanted to say yes I’ll make your dreams

wanted to say yes I’ll make your dreams

wanted to say yes I’ll make your dreams come true but let’s take a setback in

come true but let’s take a setback in

come true but let’s take a setback in review I try to form a company didn’t I

review I try to form a company didn’t I

review I try to form a company didn’t I work try the former team they all left I

work try the former team they all left I

work try the former team they all left I don’t know how to code I don’t know what

don’t know how to code I don’t know what

don’t know how to code I don’t know what the server thing that you speak of is

the server thing that you speak of is

the server thing that you speak of is and her app is about marketing and I’m

and her app is about marketing and I’m

and her app is about marketing and I’m studying mechanical engineering so yeah

studying mechanical engineering so yeah

studying mechanical engineering so yeah I say this doesn’t look so great on

I say this doesn’t look so great on

I say this doesn’t look so great on paper but then again my first idea

paper but then again my first idea

paper but then again my first idea looked amazing on paper and it was a

looked amazing on paper and it was a

looked amazing on paper and it was a complete flop

complete flop

complete flop now the only thing harder than starting

now the only thing harder than starting

now the only thing harder than starting is restarting because when you restart

is restarting because when you restart

is restarting because when you restart you already hit rock bottom you know you

you already hit rock bottom you know you

you already hit rock bottom you know you failed and you have to get the courage

failed and you have to get the courage

failed and you have to get the courage to get back up there and try again

to get back up there and try again

to get back up there and try again knowing you’ll probably fail again but I

knowing you’ll probably fail again but I

knowing you’ll probably fail again but I had this deep drive inside this burning

had this deep drive inside this burning

had this deep drive inside this burning desire to actually do something

desire to actually do something

desire to actually do something meaningful with my life I wanted to make

meaningful with my life I wanted to make

meaningful with my life I wanted to make a dent in the world somewhere and I knew

a dent in the world somewhere and I knew

a dent in the world somewhere and I knew that with new challenges would come new

that with new challenges would come new

that with new challenges would come new opportunities so I told her yes and

opportunities so I told her yes and

opportunities so I told her yes and unlike last time I spent one day

unlike last time I spent one day

unlike last time I spent one day planning instead of six months and I

planning instead of six months and I

planning instead of six months and I started coding right away I spent up

started coding right away I spent up

started coding right away I spent up long nights coding stack overflow became

long nights coding stack overflow became

long nights coding stack overflow became my best friend Google became my best

my best friend Google became my best

my best friend Google became my best friend and in just four weeks I’d

friend and in just four weeks I’d

friend and in just four weeks I’d actually coded my first iphone app now

actually coded my first iphone app now

actually coded my first iphone app now if you know anything about Apple there’s

if you know anything about Apple there’s

if you know anything about Apple there’s a pretty thorough process of submitting

a pretty thorough process of submitting

a pretty thorough process of submitting to the App Store I see some of you not

to the App Store I see some of you not

to the App Store I see some of you not in your heads it’s a painful process so

in your heads it’s a painful process so

in your heads it’s a painful process so I submitted the app not once it got

I submitted the app not once it got

I submitted the app not once it got rejected not twice what seven times it

rejected not twice what seven times it

rejected not twice what seven times it got rejected from Apple but finally on

got rejected from Apple but finally on

got rejected from Apple but finally on the eighth time this beautiful blue

the eighth time this beautiful blue

the eighth time this beautiful blue button lit up on the screen that said

button lit up on the screen that said

button lit up on the screen that said released app store and I clicked it and

released app store and I clicked it and

released app store and I clicked it and it was the greatest moment ever within

it was the greatest moment ever within

it was the greatest moment ever within the first three days we had 400

the first three days we had 400

the first three days we had 400 downloads now yes all the students in

downloads now yes all the students in

downloads now yes all the students in her classes were required to download it

her classes were required to download it

her classes were required to download it but still this was an incredible

but still this was an incredible

but still this was an incredible accomplishment because now I knew that I

accomplishment because now I knew that I

accomplishment because now I knew that I could do this so I know how this new

could do this so I know how this new

could do this so I know how this new product and I wanted to share it with

product and I wanted to share it with

product and I wanted to share it with others so I applied to pitch

others so I applied to pitch

others so I applied to pitch competitions all over and this is

competitions all over and this is

competitions all over and this is probably where that saying comes in

probably where that saying comes in

probably where that saying comes in where you better be careful what you

where you better be careful what you

where you better be careful what you wish for because it just might come true

wish for because it just might come true

wish for because it just might come true because the next day I got a call from a

because the next day I got a call from a

because the next day I got a call from a man named jamie turner he’s an

man named jamie turner he’s an

man named jamie turner he’s an internationally recognized marketing

internationally recognized marketing

internationally recognized marketing expert and speaker and he said Seth I

expert and speaker and he said Seth I

expert and speaker and he said Seth I got your application I’d love to have

got your application I’d love to have

got your application I’d love to have you come pitch as one of the five teams

you come pitch as one of the five teams

you come pitch as one of the five teams at our mobile x festival it’s a

at our mobile x festival it’s a

at our mobile x festival it’s a conference focused on mobile marketing

conference focused on mobile marketing

conference focused on mobile marketing innovation Atlanta I was like here I

innovation Atlanta I was like here I

innovation Atlanta I was like here I have my lunch break during my coop and

have my lunch break during my coop and

have my lunch break during my coop and I’m like great when is it he’s like next

I’m like great when is it he’s like next

I’m like great when is it he’s like next week so here I am I’m like okay you know

week so here I am I’m like okay you know

week so here I am I’m like okay you know start before you ready it was like yeah

start before you ready it was like yeah

start before you ready it was like yeah sure we’ll do it so I go back after work

sure we’ll do it so I go back after work

sure we’ll do it so I go back after work to my team and I said told about the

to my team and I said told about the

to my team and I said told about the opportunity there like you told them no

opportunity there like you told them no

opportunity there like you told them no right

right

right I said no guys we got to get out there

I said no guys we got to get out there

I said no guys we got to get out there we got to try I told him yes because

we got to try I told him yes because

we got to try I told him yes because just like the Georgia Tech football team

just like the Georgia Tech football team

just like the Georgia Tech football team on fourth down you got to go for it so

on fourth down you got to go for it so

on fourth down you got to go for it so here we are the day of the event mobile

here we are the day of the event mobile

here we are the day of the event mobile x festival am I walk into the room and

x festival am I walk into the room and

x festival am I walk into the room and there’s like a hundred people and not

there’s like a hundred people and not

there’s like a hundred people and not just everyday people these are business

just everyday people these are business

just everyday people these are business executives from big companies Microsoft

executives from big companies Microsoft

executives from big companies Microsoft coca-cola right in front of me is the VP

coca-cola right in front of me is the VP

coca-cola right in front of me is the VP of Marketing from coca-cola that’s

of Marketing from coca-cola that’s

of Marketing from coca-cola that’s pretty intimidating so I’m sitting here

pretty intimidating so I’m sitting here

pretty intimidating so I’m sitting here and each pitch is strictly limited to

and each pitch is strictly limited to

and each pitch is strictly limited to exactly three minutes there’s a big

exactly three minutes there’s a big

exactly three minutes there’s a big timer and James starts yelling at you if

timer and James starts yelling at you if

timer and James starts yelling at you if you go over so you don’t want to go over

you go over so you don’t want to go over

you go over so you don’t want to go over so i’m waiting and we’re randomly

so i’m waiting and we’re randomly

so i’m waiting and we’re randomly selected to be the fifth team to pitch

selected to be the fifth team to pitch

selected to be the fifth team to pitch so the first thing goes by three minutes

so the first thing goes by three minutes

so the first thing goes by three minutes second team by the time it’s like at the

second team by the time it’s like at the

second team by the time it’s like at the third or fourth it seems like I’ve been

third or fourth it seems like I’ve been

third or fourth it seems like I’ve been sitting there for hours my palms are all

sitting there for hours my palms are all

sitting there for hours my palms are all sweaty and now these thoughts are racing

sweaty and now these thoughts are racing

sweaty and now these thoughts are racing through my head like am I just going to

through my head like am I just going to

through my head like am I just going to go there and bears myself in front of

go there and bears myself in front of

go there and bears myself in front of all these people am I gonna make a fool

all these people am I gonna make a fool

all these people am I gonna make a fool of myself and ruin my dreams of becoming

of myself and ruin my dreams of becoming

of myself and ruin my dreams of becoming an entrepreneur so before I had a chance

an entrepreneur so before I had a chance

an entrepreneur so before I had a chance to like duck out or make any excuse

to like duck out or make any excuse

to like duck out or make any excuse Jamie’s like all right your turn so here

Jamie’s like all right your turn so here

Jamie’s like all right your turn so here I go come up and those three minutes

I go come up and those three minutes

I go come up and those three minutes went by like that it was the fastest

went by like that it was the fastest

went by like that it was the fastest thing ever and right after the three

thing ever and right after the three

thing ever and right after the three minutes we’re done i was saying great

minutes we’re done i was saying great

minutes we’re done i was saying great i’m done but nope right after those

i’m done but nope right after those

i’m done but nope right after those three minutes I starting getting slammed

three minutes I starting getting slammed

three minutes I starting getting slammed with questions for investors the S

with questions for investors the S

with questions for investors the S things like do you have a recurring

things like do you have a recurring

things like do you have a recurring revenue model and what’s your unique

revenue model and what’s your unique

revenue model and what’s your unique selling value proposition what’s your

selling value proposition what’s your

selling value proposition what’s your cost effect all these things that I have

cost effect all these things that I have

cost effect all these things that I have no idea what they mean and you know that

no idea what they mean and you know that

no idea what they mean and you know that feeling where you give a presentation in

feeling where you give a presentation in

feeling where you give a presentation in class and right after you’re done the

class and right after you’re done the

class and right after you’re done the professor starts asking you these

professor starts asking you these

professor starts asking you these questions and you have no idea the

questions and you have no idea the

questions and you have no idea the answers but you’re just kind of smiling

answers but you’re just kind of smiling

answers but you’re just kind of smiling and trying to pretend to fake it yeah I

and trying to pretend to fake it yeah I

and trying to pretend to fake it yeah I felt like that the whole time but

felt like that the whole time but

felt like that the whole time but finally was done and the questions ended

finally was done and the questions ended

finally was done and the questions ended and I knew it didn’t go so well I kind

and I knew it didn’t go so well I kind

and I knew it didn’t go so well I kind of trudge back to my seat I was thinking

of trudge back to my seat I was thinking

of trudge back to my seat I was thinking oh you know start before you ready maybe

oh you know start before you ready maybe

oh you know start before you ready maybe next year so I started packing up I was

next year so I started packing up I was

next year so I started packing up I was thinking about where i was going to go

thinking about where i was going to go

thinking about where i was going to go for lunch and all of a sudden Jamie

for lunch and all of a sudden Jamie

for lunch and all of a sudden Jamie looks over to me he says sethi you’re

looks over to me he says sethi you’re

looks over to me he says sethi you’re going to come up it’s very confused I’m

going to come up it’s very confused I’m

going to come up it’s very confused I’m thinking what is it like a participation

thinking what is it like a participation

thinking what is it like a participation picture or something

picture or something

picture or something he says come on Georgia Tech students

he says come on Georgia Tech students

he says come on Georgia Tech students you guys won like we won so here we are

you guys won like we won so here we are

you guys won like we won so here we are completely confused or rushed up there

completely confused or rushed up there

completely confused or rushed up there shoving us like random t-shirts and

shoving us like random t-shirts and

shoving us like random t-shirts and rewards and all these things taking

rewards and all these things taking

rewards and all these things taking pictures our faces hurt so much from

pictures our faces hurt so much from

pictures our faces hurt so much from smiling the whole time and Jamie came up

smiling the whole time and Jamie came up

smiling the whole time and Jamie came up to me said sets you do you know why you

to me said sets you do you know why you

to me said sets you do you know why you won it’s like no please please do tell

won it’s like no please please do tell

won it’s like no please please do tell he said you won the audience because of

he said you won the audience because of

he said you won the audience because of your passion enthusiasm because you have

your passion enthusiasm because you have

your passion enthusiasm because you have so much energy and it’s so obvious you

so much energy and it’s so obvious you

so much energy and it’s so obvious you care about what you’re doing no amount

care about what you’re doing no amount

care about what you’re doing no amount of planning or reading would tell you

of planning or reading would tell you

of planning or reading would tell you that passion enthusiasm would win a

that passion enthusiasm would win a

that passion enthusiasm would win a pitch competition no books would say

pitch competition no books would say

pitch competition no books would say that investors choose a team that has

that investors choose a team that has

that investors choose a team that has proven ability to execute or you know

proven ability to execute or you know

proven ability to execute or you know big and bold an innovative ideas but not

big and bold an innovative ideas but not

big and bold an innovative ideas but not energy when do you tell you good out

energy when do you tell you good out

energy when do you tell you good out there and try you don’t know what you

there and try you don’t know what you

there and try you don’t know what you don’t know as college students we often

don’t know as college students we often

don’t know as college students we often gravitate towards comfortable familiar

gravitate towards comfortable familiar

gravitate towards comfortable familiar easy paths right we don’t want to end up

easy paths right we don’t want to end up

easy paths right we don’t want to end up an awkward situation or something and so

an awkward situation or something and so

an awkward situation or something and so we stick to the things that we know

we stick to the things that we know

we stick to the things that we know we’re already good at instead of maybe

we’re already good at instead of maybe

we’re already good at instead of maybe exploring new opportunities we have to

exploring new opportunities we have to

exploring new opportunities we have to reverse this perspective this mindset

reverse this perspective this mindset

reverse this perspective this mindset that failure is such a bad thing and

that failure is such a bad thing and

that failure is such a bad thing and embrace the beauty that the more ways

embrace the beauty that the more ways

embrace the beauty that the more ways you can fail the more ways you can learn

my theory is that we spend so much time

my theory is that we spend so much time trying to craft this perfect plan

trying to craft this perfect plan

trying to craft this perfect plan because we want to nail it the first

because we want to nail it the first

because we want to nail it the first time we want to be successful in our

time we want to be successful in our

time we want to be successful in our first attempt and look like we are

first attempt and look like we are

first attempt and look like we are always meant to do this but success

always meant to do this but success

always meant to do this but success doesn’t work like that success is not a

doesn’t work like that success is not a

doesn’t work like that success is not a one-time event single occurrence where

one-time event single occurrence where

one-time event single occurrence where it just happens and it’s done success is

it just happens and it’s done success is

it just happens and it’s done success is taking small steps outside of your

taking small steps outside of your

taking small steps outside of your comfort zone learning from these

comfort zone learning from these

comfort zone learning from these experiences to reach a bigger challenge

experiences to reach a bigger challenge

experiences to reach a bigger challenge and conquer a bigger goal I want you to

and conquer a bigger goal I want you to

and conquer a bigger goal I want you to think about your big goal in life maybe

think about your big goal in life maybe

think about your big goal in life maybe it’s becoming a photographer perhaps

it’s becoming a photographer perhaps

it’s becoming a photographer perhaps it’s mastering the new language or maybe

it’s mastering the new language or maybe

it’s mastering the new language or maybe you want to launch your own startup now

you want to launch your own startup now

you want to launch your own startup now imagine yourself 30 years in the future

imagine yourself 30 years in the future

imagine yourself 30 years in the future looking back at that goal you had think

looking back at that goal you had think

looking back at that goal you had think about why that goal is so important to

about why that goal is so important to

about why that goal is so important to you and imagine how incredible achieving

you and imagine how incredible achieving

you and imagine how incredible achieving that will feel I want you to ask

that will feel I want you to ask

that will feel I want you to ask yourself would you rather live a life

yourself would you rather live a life

yourself would you rather live a life that’s happy and easy one where you’re

that’s happy and easy one where you’re

that’s happy and easy one where you’re always emotionally comfortable where you

always emotionally comfortable where you

always emotionally comfortable where you always know what’s going to happen next

always know what’s going to happen next

always know what’s going to happen next or do you seek a different kind of

or do you seek a different kind of

or do you seek a different kind of challenge one that constantly is pushing

challenge one that constantly is pushing

challenge one that constantly is pushing your limits pushing you to the edge of

your limits pushing you to the edge of

your limits pushing you to the edge of your comfort zone your life’s greatest

your comfort zone your life’s greatest

your comfort zone your life’s greatest adventures are waiting for you right

adventures are waiting for you right

adventures are waiting for you right outside that door and I know you’re

outside that door and I know you’re

outside that door and I know you’re going to do incredible things so do

going to do incredible things so do

going to do incredible things so do yourself a favor and get out there get

yourself a favor and get out there get

yourself a favor and get out there get excited and start before you’re ready

excited and start before you’re ready

excited and start before you’re ready thank

thank

thank [Applause]

”

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