welcome to the second installment of hip mojo so now we’re going to talk about
mojo so now we’re going to talk about
mojo so now we’re going to talk about content versus distribution you working
content versus distribution you working
content versus distribution you working at cells yes I do what is more important
at cells yes I do what is more important
at cells yes I do what is more important either in your opinion or advertisers
either in your opinion or advertisers
either in your opinion or advertisers opinions content or distribution well in
opinions content or distribution well in
opinions content or distribution well in an advertiser’s opinion when I talk to
an advertiser’s opinion when I talk to
an advertiser’s opinion when I talk to them they care about distribution they
them they care about distribution they
them they care about distribution they want to reach their target but at the
want to reach their target but at the
want to reach their target but at the same time content is also very important
same time content is also very important
same time content is also very important it gives context chew a lateen whatever
it gives context chew a lateen whatever
it gives context chew a lateen whatever campaign that they might be running at
campaign that they might be running at
campaign that they might be running at the time it’s a good thing you added
the time it’s a good thing you added
the time it’s a good thing you added that second part otherwise I would have
that second part otherwise I would have
that second part otherwise I would have had to look for a new sales guy but
had to look for a new sales guy but
had to look for a new sales guy but let’s talk a bit about Netflix are you a
let’s talk a bit about Netflix are you a
let’s talk a bit about Netflix are you a netflix user yeah i love netflix i mean
netflix user yeah i love netflix i mean
netflix user yeah i love netflix i mean it’s it’s great for you know uncovering
it’s it’s great for you know uncovering
it’s it’s great for you know uncovering you know independent films and
you know independent films and
you know independent films and documentaries and you know it comes at a
documentaries and you know it comes at a
documentaries and you know it comes at a great price so Netflix basically which
great price so Netflix basically which
great price so Netflix basically which has tripled its stock price in the last
has tripled its stock price in the last
has tripled its stock price in the last 18 months Netflix saw at ten percent of
18 months Netflix saw at ten percent of
18 months Netflix saw at ten percent of operation of its market cap when stars
operation of its market cap when stars
operation of its market cap when stars refused to renew stars was only charging
refused to renew stars was only charging
refused to renew stars was only charging Netflix 30 million dollars a year but it
Netflix 30 million dollars a year but it
Netflix 30 million dollars a year but it wasn’t just stars content that Netflix
wasn’t just stars content that Netflix
wasn’t just stars content that Netflix was getting stars was also
was getting stars was also
was getting stars was also redistributing a lot of great super
redistributing a lot of great super
redistributing a lot of great super premium content that they had now tell
premium content that they had now tell
premium content that they had now tell me would you continue to subscribe to
me would you continue to subscribe to
me would you continue to subscribe to netflix if it started to lose a lot of
netflix if it started to lose a lot of
netflix if it started to lose a lot of the programming that you come to enjoy
the programming that you come to enjoy
the programming that you come to enjoy on netflix or does the convenience of
on netflix or does the convenience of
on netflix or does the convenience of the netflix and whatever library that
the netflix and whatever library that
the netflix and whatever library that remains is that enough to keep you
remains is that enough to keep you
remains is that enough to keep you subscribing well netflix does have great
subscribing well netflix does have great
subscribing well netflix does have great content but they just they need to keep
content but they just they need to keep
content but they just they need to keep adding more and more and more i want to
adding more and more and more i want to
adding more and more and more i want to see more you know newer movies more
see more you know newer movies more
see more you know newer movies more television shows they’re doing a great
television shows they’re doing a great
television shows they’re doing a great job but they really need to add content
job but they really need to add content
job but they really need to add content they can’t be losing content at this
they can’t be losing content at this
they can’t be losing content at this point yeah and my reality my guess is
point yeah and my reality my guess is
point yeah and my reality my guess is that the big media companies now you
that the big media companies now you
that the big media companies now you know they view netflix as the frenemy
know they view netflix as the frenemy
know they view netflix as the frenemy they like the distribution and the
they like the distribution and the
they like the distribution and the audience that they’ve aggregated but at
audience that they’ve aggregated but at
audience that they’ve aggregated but at the same time they’re sort of seeing the
the same time they’re sort of seeing the
the same time they’re sort of seeing the storyline that developed with Google and
storyline that developed with Google and
storyline that developed with Google and Apple which is Netflix is getting so
Apple which is Netflix is getting so
Apple which is Netflix is getting so powerful on the backs of the content
powerful on the backs of the content
powerful on the backs of the content owners I wouldn’t be surprised to see a
owners I wouldn’t be surprised to see a
owners I wouldn’t be surprised to see a lot more pressure on netflix i used to
lot more pressure on netflix i used to
lot more pressure on netflix i used to own the stock ages ago i saw it rise if
own the stock ages ago i saw it rise if
own the stock ages ago i saw it rise if i owned the stock at 12 billion dollar
i owned the stock at 12 billion dollar
i owned the stock at 12 billion dollar market cap i would be worried I’m not
market cap i would be worried I’m not
market cap i would be worried I’m not saying to sell it short it or buy it I’m
saying to sell it short it or buy it I’m
saying to sell it short it or buy it I’m just saying at 12 billion its price for
just saying at 12 billion its price for
just saying at 12 billion its price for perfection let’s shift gears keeping on
perfection let’s shift gears keeping on
perfection let’s shift gears keeping on with the content versus distribution
with the content versus distribution
with the content versus distribution team when Charlie Sheen basically gave
team when Charlie Sheen basically gave
team when Charlie Sheen basically gave CBS the one-finger salute people said
CBS the one-finger salute people said
CBS the one-finger salute people said well charlie is the star that show can’t
well charlie is the star that show can’t
well charlie is the star that show can’t go on now two and a half men is going to
go on now two and a half men is going to
go on now two and a half men is going to come back with ashton kutcher which I
come back with ashton kutcher which I
come back with ashton kutcher which I actually think I’m more interested in
actually think I’m more interested in
actually think I’m more interested in watching I didn’t I even to watch the
watching I didn’t I even to watch the
watching I didn’t I even to watch the show before but I’m interested in
show before but I’m interested in
show before but I’m interested in watching the show now with Ashley at
watching the show now with Ashley at
watching the show now with Ashley at least to see how it’s going to turn up
least to see how it’s going to turn up
least to see how it’s going to turn up now is there not a parallel with the way
now is there not a parallel with the way
now is there not a parallel with the way that CBS sort of just said okay no
that CBS sort of just said okay no
that CBS sort of just said okay no problem charlie you could leave we’re
problem charlie you could leave we’re
problem charlie you could leave we’re gonna you know the Sun rises tomorrow is
gonna you know the Sun rises tomorrow is
gonna you know the Sun rises tomorrow is that not the same parallel with Oprah I
that not the same parallel with Oprah I
that not the same parallel with Oprah I mean she had massive syndication massive
mean she had massive syndication massive
mean she had massive syndication massive distribution she decides to leave to
distribution she decides to leave to
distribution she decides to leave to basically launcher all network and it’s
basically launcher all network and it’s
basically launcher all network and it’s not going so well why do you think
not going so well why do you think
not going so well why do you think Oprah’s new network is not doing well
Oprah’s new network is not doing well
Oprah’s new network is not doing well well I think there’s there’s a number of
well I think there’s there’s a number of
well I think there’s there’s a number of things first I think the audience was
things first I think the audience was
things first I think the audience was really expecting the oprah winfrey show
really expecting the oprah winfrey show
really expecting the oprah winfrey show on steroids and that’s not what they got
on steroids and that’s not what they got
on steroids and that’s not what they got I mean I’ve only watched a few different
I mean I’ve only watched a few different
I mean I’ve only watched a few different shows egon on The Oprah network but you
shows egon on The Oprah network but you
shows egon on The Oprah network but you know I just the content doesn’t feel
know I just the content doesn’t feel
know I just the content doesn’t feel like it’s got the Oprah’s magic touch
like it’s got the Oprah’s magic touch
like it’s got the Oprah’s magic touch and i think that’s that’s definitely you
and i think that’s that’s definitely you
and i think that’s that’s definitely you know what’s what’s missing look it now
know what’s what’s missing look it now
know what’s what’s missing look it now shifting gears on the third theme in
shifting gears on the third theme in
shifting gears on the third theme in this content versus distribution front
this content versus distribution front
this content versus distribution front the youtube monopoly that i call they
the youtube monopoly that i call they
the youtube monopoly that i call they own you know 40 plus percent of view so
own you know 40 plus percent of view so
own you know 40 plus percent of view so it’s not really a monopoly but they’re
it’s not really a monopoly but they’re
it’s not really a monopoly but they’re the dominant 800-pound gorilla where do
the dominant 800-pound gorilla where do
the dominant 800-pound gorilla where do you watch videos outside of YouTube oh
you watch videos outside of YouTube oh
you watch videos outside of YouTube oh that’s a tough one I mean funny or die
that’s a tough one I mean funny or die
that’s a tough one I mean funny or die obviously watchmojo.com you know that’s
obviously watchmojo.com you know that’s
obviously watchmojo.com you know that’s that’s pretty much yet other otherwise
that’s pretty much yet other otherwise
that’s pretty much yet other otherwise it’s YouTube okay so we wrote an article
it’s YouTube okay so we wrote an article
it’s YouTube okay so we wrote an article on media post and you know I asked a lot
on media post and you know I asked a lot
on media post and you know I asked a lot of people formal informal social
of people formal informal social
of people formal informal social networks business networks personal
networks business networks personal
networks business networks personal networks and here’s I think the way you
networks and here’s I think the way you
networks and here’s I think the way you should look at it I think by and large
should look at it I think by and large
should look at it I think by and large what you’re seeing when you look at the
what you’re seeing when you look at the
what you’re seeing when you look at the top ten comscore properties you got
top ten comscore properties you got
top ten comscore properties you got YouTube which is the dominant player and
YouTube which is the dominant player and
YouTube which is the dominant player and then you have the facebooks the vivos
then you have the facebooks the vivos
then you have the facebooks the vivos and then you have the traditional media
and then you have the traditional media
and then you have the traditional media companies like turn our digital which is
companies like turn our digital which is
companies like turn our digital which is CNN like NBC digital and those companies
CNN like NBC digital and those companies
CNN like NBC digital and those companies basically if they restrict access to
basically if they restrict access to
basically if they restrict access to their content on sites like you know
their content on sites like you know
their content on sites like you know YouTube then they will build audiences
YouTube then they will build audiences
YouTube then they will build audiences after that I mean you got the to a
after that I mean you got the to a
after that I mean you got the to a lesser extent the other aggregators
lesser extent the other aggregators
lesser extent the other aggregators metacafe dailymotion the adult sites
metacafe dailymotion the adult sites
metacafe dailymotion the adult sites have actually embraced you know free
have actually embraced you know free
have actually embraced you know free models quite well and then you mentioned
models quite well and then you mentioned
models quite well and then you mentioned the funny sites interestingly I think a
the funny sites interestingly I think a
the funny sites interestingly I think a lot of the funny sites whether it’s
lot of the funny sites whether it’s
lot of the funny sites whether it’s funny
funny
funny CollegeHumor and the onion they’ve
CollegeHumor and the onion they’ve
CollegeHumor and the onion they’ve actually managed for whatever reason to
actually managed for whatever reason to
actually managed for whatever reason to build up some kind of audience
build up some kind of audience
build up some kind of audience interaction outside of YouTube but we
interaction outside of YouTube but we
interaction outside of YouTube but we have this discussion you know for
have this discussion you know for
have this discussion you know for watchmojo we generate half of our views
watchmojo we generate half of our views
watchmojo we generate half of our views on YouTube we probably generate 5% of
on YouTube we probably generate 5% of
on YouTube we probably generate 5% of them on on on watchmojo.com I think with
them on on on watchmojo.com I think with
them on on on watchmojo.com I think with the announcement that comscore and
the announcement that comscore and
the announcement that comscore and YouTube are going to open up the data
YouTube are going to open up the data
YouTube are going to open up the data and let advertisers see which content
and let advertisers see which content
and let advertisers see which content providers reach what kind of audience is
providers reach what kind of audience is
providers reach what kind of audience is on YouTube we’re at a point where I
on YouTube we’re at a point where I
on YouTube we’re at a point where I think it’s almost fine to say you know
think it’s almost fine to say you know
think it’s almost fine to say you know what the sites there is a microsite on
what the sites there is a microsite on
what the sites there is a microsite on on steroids but you might as well just
on steroids but you might as well just
on steroids but you might as well just you know focus on on YouTube do you see
you know focus on on YouTube do you see
you know focus on on YouTube do you see any drawbacks to that as when you talk
any drawbacks to that as when you talk
any drawbacks to that as when you talk to advertisers to focus on YouTube do
to advertisers to focus on YouTube do
to advertisers to focus on YouTube do you think there should be an emphasis on
you think there should be an emphasis on
you think there should be an emphasis on one’s owned and operated property well I
one’s owned and operated property well I
one’s owned and operated property well I mean I always think that it’s good to
mean I always think that it’s good to
mean I always think that it’s good to build up your your property because you
build up your your property because you
build up your your property because you have full control over everything I mean
have full control over everything I mean
have full control over everything I mean like you always say you know this is
like you always say you know this is
like you always say you know this is YouTube’s world we’re just streaming in
YouTube’s world we’re just streaming in
YouTube’s world we’re just streaming in it and I think you know that really
it and I think you know that really
it and I think you know that really limits our ability to attract
limits our ability to attract
limits our ability to attract advertisers if we can only go through
advertisers if we can only go through
advertisers if we can only go through you know our our inventory on YouTube
you know our our inventory on YouTube
you know our our inventory on YouTube you know it just it just limits us and
you know it just it just limits us and
you know it just it just limits us and what do you think well I want to ask you
what do you think well I want to ask you
what do you think well I want to ask you what do you think actually about the
what do you think actually about the
what do you think actually about the fact that some like we actually haven’t
fact that some like we actually haven’t
fact that some like we actually haven’t owned and operated but there are some
owned and operated but there are some
owned and operated but there are some large sites like machinima which is
large sites like machinima which is
large sites like machinima which is massive on YouTube you go to their
massive on YouTube you go to their
massive on YouTube you go to their website and it’s just a corporate page
website and it’s just a corporate page
website and it’s just a corporate page do you think that’s smart or do you
do you think that’s smart or do you
do you think that’s smart or do you think they should have some kind of
think they should have some kind of
think they should have some kind of consumer facing presence on their own
consumer facing presence on their own
consumer facing presence on their own and operated as well well I think at
and operated as well well I think at
and operated as well well I think at this point it’s it’s really moved they
this point it’s it’s really moved they
this point it’s it’s really moved they have they’ve built their business on
have they’ve built their business on
have they’ve built their business on YouTube it’s clearly been successful for
YouTube it’s clearly been successful for
YouTube it’s clearly been successful for them I don’t see any reason why they
them I don’t see any reason why they
them I don’t see any reason why they should go back and build a
should go back and build a
should go back and build a consumer-facing you know website last
consumer-facing you know website last
consumer-facing you know website last question on this before we move to
question on this before we move to
question on this before we move to lightning round if you had to pick one
lightning round if you had to pick one
lightning round if you had to pick one thing to build your business on would it
thing to build your business on would it
thing to build your business on would it be content or distribution content I
be content or distribution content I
be content or distribution content I mean you’re never going to get the
mean you’re never going to get the
mean you’re never going to get the distribution without good content so
distribution without good content so
distribution without good content so that always comes first yeah i agree
that always comes first yeah i agree
that always comes first yeah i agree content i hate to agree on something but
content i hate to agree on something but
content i hate to agree on something but we’ll be back lightning round email the
we’ll be back lightning round email the
we’ll be back lightning round email the week right after this break
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