I’m Daniel pink and I’m gonna show you how to use some diabolical psychology
how to use some diabolical psychology
how to use some diabolical psychology for the greater good are you ready
too many people park illegally in
too many people park illegally in disabled spaces they know it’s wrong but
disabled spaces they know it’s wrong but
disabled spaces they know it’s wrong but they keep doing it so how can we stop
they keep doing it so how can we stop
they keep doing it so how can we stop them
them
them well we decided to use a little bit of
well we decided to use a little bit of
well we decided to use a little bit of empathy we picked a spot in Austin Texas
empathy we picked a spot in Austin Texas
empathy we picked a spot in Austin Texas and we added a new sign that said think
and we added a new sign that said think
and we added a new sign that said think of me keep it free and those new signs
of me keep it free and those new signs
of me keep it free and those new signs eliminated illegal parking disabled
eliminated illegal parking disabled
eliminated illegal parking disabled spaces during the whole time they were
spaces during the whole time they were
spaces during the whole time they were there
there
there human beings have a native capacity for
human beings have a native capacity for
human beings have a native capacity for empathy we inherently know how to see
empathy we inherently know how to see
empathy we inherently know how to see things from someone else’s point of view
things from someone else’s point of view
things from someone else’s point of view how to feel things with their heart the
how to feel things with their heart the
how to feel things with their heart the trouble is we don’t use empathy enough
trouble is we don’t use empathy enough
trouble is we don’t use empathy enough in changing people’s behavior so when
in changing people’s behavior so when
in changing people’s behavior so when you look at a sign like this the problem
you look at a sign like this the problem
you look at a sign like this the problem of illegally parking disabled spaces is
of illegally parking disabled spaces is
of illegally parking disabled spaces is abstract it’s impersonal when you look
abstract it’s impersonal when you look
abstract it’s impersonal when you look at a sign like this suddenly the problem
at a sign like this suddenly the problem
at a sign like this suddenly the problem becomes concrete and the problem becomes
becomes concrete and the problem becomes
becomes concrete and the problem becomes personal and one of the great lessons
personal and one of the great lessons
personal and one of the great lessons we’ve learned is that when you make it
we’ve learned is that when you make it
we’ve learned is that when you make it personal you can get people to change
personal you can get people to change
personal you can get people to change their behavior for the better there are
their behavior for the better there are
their behavior for the better there are lots of ways to use this principle to
lots of ways to use this principle to
lots of ways to use this principle to make it personal to put a face on it in
make it personal to put a face on it in
make it personal to put a face on it in your own life maybe you’ve got kids will
your own life maybe you’ve got kids will
your own life maybe you’ve got kids will leave their dirty laundry all over the
leave their dirty laundry all over the
leave their dirty laundry all over the place what you can do is you could put a
place what you can do is you could put a
place what you can do is you could put a photograph of mom and dad on the laundry
photograph of mom and dad on the laundry
photograph of mom and dad on the laundry basket the kids would be reminded hey
basket the kids would be reminded hey
basket the kids would be reminded hey someone has to do the laundry you even
someone has to do the laundry you even
someone has to do the laundry you even see this all over America signs like
see this all over America signs like
see this all over America signs like these to slow people down drive like
these to slow people down drive like
these to slow people down drive like your kids live here what we’ve learned
your kids live here what we’ve learned
your kids live here what we’ve learned is that empathy can change the world
is that empathy can change the world
is that empathy can change the world remember these are powerful tips use
remember these are powerful tips use
remember these are powerful tips use them wisely until next time I’m Daniel
them wisely until next time I’m Daniel
them wisely until next time I’m Daniel pink
pink
pink Oh
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