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The HipMojo Business Show #2B – Which Companies Will Be Shuttered by the Undertakers?


so I’ll come back to the second segment

so I’ll come back to the second segment of the show in this segment we’re going

of the show in this segment we’re going

of the show in this segment we’re going to shift gears and talk about finance

to shift gears and talk about finance

to shift gears and talk about finance investing VC and fundraising there’s an

investing VC and fundraising there’s an

investing VC and fundraising there’s an article in P hub recently that talked

article in P hub recently that talked

article in P hub recently that talked about Sherwood partners a Palo Alto fund

about Sherwood partners a Palo Alto fund

about Sherwood partners a Palo Alto fund that basically goes out there not a fun

that basically goes out there not a fun

that basically goes out there not a fun sorry affirm that basically goes out

sorry affirm that basically goes out

sorry affirm that basically goes out there and as known as the Undertaker in

there and as known as the Undertaker in

there and as known as the Undertaker in the community and it basically just

the community and it basically just

the community and it basically just shuts down distressed companies or not

shuts down distressed companies or not

shuts down distressed companies or not even distressed companies companies that

even distressed companies companies that

even distressed companies companies that just you know are not going to be the

just you know are not going to be the

just you know are not going to be the big billion-dollar IPO so they get taken

big billion-dollar IPO so they get taken

big billion-dollar IPO so they get taken out it’s fascinating co-founder Marty

out it’s fascinating co-founder Marty

out it’s fascinating co-founder Marty pigeon ssin has been doing this now for

pigeon ssin has been doing this now for

pigeon ssin has been doing this now for well over a decade largest year was two

well over a decade largest year was two

well over a decade largest year was two thousand you know they’d basically

thousand you know they’d basically

thousand you know they’d basically they’re making a killing and especially

they’re making a killing and especially

they’re making a killing and especially when there was a downturn so he is

when there was a downturn so he is

when there was a downturn so he is quoted as saying that they’re closing

quoted as saying that they’re closing

quoted as saying that they’re closing down quote social networks video

down quote social networks video

down quote social networks video distribution and clean tech companies I

distribution and clean tech companies I

distribution and clean tech companies I don’t think either of us are experts to

don’t think either of us are experts to

don’t think either of us are experts to chime in on clean tech but I want your

chime in on clean tech but I want your

chime in on clean tech but I want your opinion on social networks let’s start

opinion on social networks let’s start

opinion on social networks let’s start broadly it’s 2011 does it make sense to

broadly it’s 2011 does it make sense to

broadly it’s 2011 does it make sense to launch like a vertical social network or

launch like a vertical social network or

launch like a vertical social network or has facebook just on the market well I

has facebook just on the market well I

has facebook just on the market well I don’t think Facebook owns the market but

don’t think Facebook owns the market but

don’t think Facebook owns the market but one thing we have to keep in mind is

one thing we have to keep in mind is

one thing we have to keep in mind is that social networking is something

that social networking is something

that social networking is something that’s no longer new and uncertain

that’s no longer new and uncertain

that’s no longer new and uncertain people know what they’re doing with it

people know what they’re doing with it

people know what they’re doing with it and they know how to build a business

and they know how to build a business

and they know how to build a business off of it and that brings me in my

off of it and that brings me in my

off of it and that brings me in my second point is that there’s pretty much

second point is that there’s pretty much

second point is that there’s pretty much too kind of business models for social

too kind of business models for social

too kind of business models for social networks and I’m really generalizing

networks and I’m really generalizing

networks and I’m really generalizing here the first one is to actually

here the first one is to actually

here the first one is to actually generate revenue directly kind of like

generate revenue directly kind of like

generate revenue directly kind of like what Facebook’s doing with all its

what Facebook’s doing with all its

what Facebook’s doing with all its different advertising options and the

different advertising options and the

different advertising options and the other one is to pretty much sell off to

other one is to pretty much sell off to

other one is to pretty much sell off to a company like Facebook because they

a company like Facebook because they

a company like Facebook because they want your technology if you’re trying to

want your technology if you’re trying to

want your technology if you’re trying to just be a Facebook clone or if you’re

just be a Facebook clone or if you’re

just be a Facebook clone or if you’re trying to generate revenue directly I

trying to generate revenue directly I

trying to generate revenue directly I suspect that you’re going to be under a

suspect that you’re going to be under a

suspect that you’re going to be under a lot more pressure and that you might be

lot more pressure and that you might be

lot more pressure and that you might be forced to close down if you have a very

forced to close down if you have a very

forced to close down if you have a very niche piece of technology that might

niche piece of technology that might

niche piece of technology that might appeal to either Google or Facebook or

appeal to either Google or Facebook or

appeal to either Google or Facebook or someone else then you’re more likely to

someone else then you’re more likely to

someone else then you’re more likely to survive provided you don’t run out of

survive provided you don’t run out of

survive provided you don’t run out of venture capital in the meantime of

venture capital in the meantime of

venture capital in the meantime of course it’ll be harder to raise more

course it’ll be harder to raise more

course it’ll be harder to raise more venture capital if you do run out and

venture capital if you do run out and

venture capital if you do run out and then you’ll be on the line but to go

then you’ll be on the line but to go

then you’ll be on the line but to go back to video how do you how do you

back to video how do you how do you

back to video how do you how do you think this might be affecting video

think this might be affecting video

think this might be affecting video because video companies whether their

because video companies whether their

because video companies whether their distribution or content oriented they’re

distribution or content oriented they’re

distribution or content oriented they’re they’re kind of about the same age of

they’re kind of about the same age of

they’re kind of about the same age of social networks yeah i mean i’ve seen

social networks yeah i mean i’ve seen

social networks yeah i mean i’ve seen this story unfold in 2008-2009 when

this story unfold in 2008-2009 when

this story unfold in 2008-2009 when every company sort of laid off thirty

every company sort of laid off thirty

every company sort of laid off thirty percent and asked

percent and asked

percent and asked staff to you know reduce their wages by

staff to you know reduce their wages by

staff to you know reduce their wages by ten percent remember the good times rest

ten percent remember the good times rest

ten percent remember the good times rest in peace by sequoia presentation which I

in peace by sequoia presentation which I

in peace by sequoia presentation which I think was just to scare both their CEOs

think was just to scare both their CEOs

think was just to scare both their CEOs but also the competition at other VC

but also the competition at other VC

but also the competition at other VC firms okay so I think whether you’re in

firms okay so I think whether you’re in

firms okay so I think whether you’re in content whether you’re in distribution

content whether you’re in distribution

content whether you’re in distribution whether you’re in content management the

whether you’re in content management the

whether you’re in content management the old eps whether your content delivery

old eps whether your content delivery

old eps whether your content delivery advertising analytics i think you

advertising analytics i think you

advertising analytics i think you basically now are find yourself with a

basically now are find yourself with a

basically now are find yourself with a fork in the road i think if your cost

fork in the road i think if your cost

fork in the road i think if your cost structure is like reasonable then you

structure is like reasonable then you

structure is like reasonable then you can probably stay business as usual and

can probably stay business as usual and

can probably stay business as usual and even accelerate the gas pedal the

even accelerate the gas pedal the

even accelerate the gas pedal the problem is again there’s a lot of

problem is again there’s a lot of

problem is again there’s a lot of companies and i’ll go meet companies

companies and i’ll go meet companies

companies and i’ll go meet companies like every time that I’m you know in the

like every time that I’m you know in the

like every time that I’m you know in the neighborhood and I just look around I’m

neighborhood and I just look around I’m

neighborhood and I just look around I’m like man there’s like 30 more people

like man there’s like 30 more people

like man there’s like 30 more people here and I think some of that growth is

here and I think some of that growth is

here and I think some of that growth is sustainable and and and realistic

sustainable and and and realistic

sustainable and and and realistic there’s demand there I think some of it

there’s demand there I think some of it

there’s demand there I think some of it is just driven by the market giddiness

is just driven by the market giddiness

is just driven by the market giddiness right and venture capital and all that

right and venture capital and all that

right and venture capital and all that so I think if your cost structure is

so I think if your cost structure is

so I think if your cost structure is again out of whack the yes you should

again out of whack the yes you should

again out of whack the yes you should probably start to not batten down the

probably start to not batten down the

probably start to not batten down the hatches but just be a bit more careful

hatches but just be a bit more careful

hatches but just be a bit more careful but I think if your cost structure is

but I think if your cost structure is

but I think if your cost structure is pretty reasonable then it’s probably a

pretty reasonable then it’s probably a

pretty reasonable then it’s probably a good time to get aggressive and go and

good time to get aggressive and go and

good time to get aggressive and go and get market share because other companies

get market share because other companies

get market share because other companies are going to have to inadvertently scale

are going to have to inadvertently scale

are going to have to inadvertently scale down especially if they are VC back

down especially if they are VC back

down especially if they are VC back because VCS are like you know they say

because VCS are like you know they say

because VCS are like you know they say this about investment bankers to and

this about investment bankers to and

this about investment bankers to and VC’s in particular and and just bankers

VC’s in particular and and just bankers

VC’s in particular and and just bankers when you say you know you need a loan

when you say you know you need a loan

when you say you know you need a loan it’s like they’ll give you an umbrella

it’s like they’ll give you an umbrella

it’s like they’ll give you an umbrella when it’s sunny but then the second it’s

when it’s sunny but then the second it’s

when it’s sunny but then the second it’s raining there like getting back that

raining there like getting back that

raining there like getting back that umbrella right so I think that you’re

umbrella right so I think that you’re

umbrella right so I think that you’re definitely going to see us not so much

definitely going to see us not so much

definitely going to see us not so much of a shakedown the way we saw in 2008

of a shakedown the way we saw in 2008

of a shakedown the way we saw in 2008 that was just fear in the marketplace

that was just fear in the marketplace

that was just fear in the marketplace but I think you are going to see some

but I think you are going to see some

but I think you are going to see some kind of slow down and some companies

kind of slow down and some companies

kind of slow down and some companies being forced to to just basically unwind

being forced to to just basically unwind

being forced to to just basically unwind or emergent to others we’re going to

or emergent to others we’re going to

or emergent to others we’re going to wrap up the second segment we’re going

wrap up the second segment we’re going

wrap up the second segment we’re going to be back and then we’re going to do

to be back and then we’re going to do

to be back and then we’re going to do lightning round an email of the week

lightning round an email of the week

lightning round an email of the week where a viewer basically calls BS on me

where a viewer basically calls BS on me

where a viewer basically calls BS on me we’ll be back

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