whoof boys she’s skinny is her head really on that body
breanne Jelena or Brad Jelena I always
breanne Jelena or Brad Jelena I always get that wrong doesn’t matter hmm that
get that wrong doesn’t matter hmm that
get that wrong doesn’t matter hmm that is sad I thought they liked each other
is sad I thought they liked each other
is sad I thought they liked each other huh I guess I thought they liked each
huh I guess I thought they liked each
huh I guess I thought they liked each other too yeah don’t mess with North
other too yeah don’t mess with North
other too yeah don’t mess with North Korean women hazardous to your health
Korean women hazardous to your health
Korean women hazardous to your health oh my gosh can you believe that Jerry
oh my gosh can you believe that Jerry
oh my gosh can you believe that Jerry Rose was crippled as a result of having
Rose was crippled as a result of having
Rose was crippled as a result of having sex with Marilyn Monroe when I was a kid
sex with Marilyn Monroe when I was a kid
sex with Marilyn Monroe when I was a kid it wasn’t so difficult to make the
it wasn’t so difficult to make the
it wasn’t so difficult to make the distinction between what was real and
distinction between what was real and
distinction between what was real and what was not real so the National
what was not real so the National
what was not real so the National Enquirer sat at the front of the grocery
Enquirer sat at the front of the grocery
Enquirer sat at the front of the grocery store and it was a real paper and while
store and it was a real paper and while
store and it was a real paper and while your mom or your dad was checking out
your mom or your dad was checking out
your mom or your dad was checking out from the store you couldn’t help but
from the store you couldn’t help but
from the store you couldn’t help but read the headlines yeah they were
read the headlines yeah they were
read the headlines yeah they were fascinating right so you know President
fascinating right so you know President
fascinating right so you know President Reagan had been abducted by Martians or
Reagan had been abducted by Martians or
Reagan had been abducted by Martians or Madonna had grown an 11th finger or jr.
Madonna had grown an 11th finger or jr.
Madonna had grown an 11th finger or jr. shot himself so guess what junior shot
shot himself so guess what junior shot
shot himself so guess what junior shot junior and while the paper sat there you
junior and while the paper sat there you
junior and while the paper sat there you know sort of in this it’s strongly and
know sort of in this it’s strongly and
know sort of in this it’s strongly and proudly sat there in this place of
proudly sat there in this place of
proudly sat there in this place of prominence at the checkout register as
prominence at the checkout register as
prominence at the checkout register as you left you know nobody would believe
you left you know nobody would believe
you left you know nobody would believe that the stories were true right we read
that the stories were true right we read
that the stories were true right we read them we laughed at them and we even like
them we laughed at them and we even like
them we laughed at them and we even like degree of truth to them
degree of truth to them
degree of truth to them but we dismissed them we knew that they
but we dismissed them we knew that they
but we dismissed them we knew that they were fake
were fake
were fake so what’s the story today
so what’s the story today
so what’s the story today what has changed over the last 40 ish
what has changed over the last 40 ish
what has changed over the last 40 ish years to make it so that we can’t
years to make it so that we can’t
years to make it so that we can’t distinguish between what’s real and
distinguish between what’s real and
distinguish between what’s real and what’s not real
right this is the reason why it’s really
right this is the reason why it’s really important to make sure that you engineer
important to make sure that you engineer
important to make sure that you engineer ethics in difficult decision-making
ethics in difficult decision-making
ethics in difficult decision-making because when you’re not really sure if
because when you’re not really sure if
because when you’re not really sure if something is true or if something is not
something is true or if something is not
something is true or if something is not true are you all on the same page I mean
true are you all on the same page I mean
true are you all on the same page I mean today fake news is the news headlines
today fake news is the news headlines
today fake news is the news headlines write fake news is what the news talks
write fake news is what the news talks
write fake news is what the news talks about I mean they may find that ironic a
about I mean they may find that ironic a
about I mean they may find that ironic a little bit screwy right so who cares
little bit screwy right so who cares
little bit screwy right so who cares what’s the big deal its victims take it
what’s the big deal its victims take it
what’s the big deal its victims take it or leave it
or leave it
or leave it right well not so fast
right well not so fast
right well not so fast like I said so if you’re not sure that
like I said so if you’re not sure that
like I said so if you’re not sure that something’s true how can you actually
something’s true how can you actually
something’s true how can you actually manage to a common set of ethics and how
manage to a common set of ethics and how
manage to a common set of ethics and how can you make sure that you’re making
can you make sure that you’re making
can you make sure that you’re making good decisions right so let’s say you
good decisions right so let’s say you
good decisions right so let’s say you have a group assignment sure that many
have a group assignment sure that many
have a group assignment sure that many in this room are familiar with the group
in this room are familiar with the group
in this room are familiar with the group assignment let’s say that your professor
assignment let’s say that your professor
assignment let’s say that your professor there’s six of you in the group and your
there’s six of you in the group and your
there’s six of you in the group and your professor has said here’s the topic I
professor has said here’s the topic I
professor has said here’s the topic I want you I want you to go out and
want you I want you to go out and
want you I want you to go out and research it then I want you to come back
research it then I want you to come back
research it then I want you to come back having assessed the situation I want you
having assessed the situation I want you
having assessed the situation I want you to draw some conclusions and I want to
to draw some conclusions and I want to
to draw some conclusions and I want to make some recommendations familiar to
make some recommendations familiar to
make some recommendations familiar to anybody here
anybody here
anybody here having done that all right so let’s say
having done that all right so let’s say
having done that all right so let’s say you do what I’m guessing you probably
you do what I’m guessing you probably
you do what I’m guessing you probably have done many times which is you sort
have done many times which is you sort
have done many times which is you sort of get together you divvy up the work
of get together you divvy up the work
of get together you divvy up the work okay so so and so is gonna go do this so
okay so so and so is gonna go do this so
okay so so and so is gonna go do this so and so is going to do that so and so is
and so is going to do that so and so is
and so is going to do that so and so is going to do that you’re going to come
going to do that you’re going to come
going to do that you’re going to come back you’re gonna pull your information
back you’re gonna pull your information
back you’re gonna pull your information and then you’re going to debate the
and then you’re going to debate the
and then you’re going to debate the conclusions which are the real
conclusions which are the real
conclusions which are the real conclusions data which are when what the
conclusions data which are when what the
conclusions data which are when what the recommendations as a result so what
recommendations as a result so what
recommendations as a result so what happens if two or three of the folks in
happens if two or three of the folks in
happens if two or three of the folks in the group are working from questionable
the group are working from questionable
the group are working from questionable information and to the rest of the group
information and to the rest of the group
information and to the rest of the group is working from irrefutable information
is working from irrefutable information
is working from irrefutable information probably one or two things is gonna
probably one or two things is gonna
probably one or two things is gonna happen one you’re gonna do a lousy job
happen one you’re gonna do a lousy job
happen one you’re gonna do a lousy job and you’re gonna get a bad grade and the
and you’re gonna get a bad grade and the
and you’re gonna get a bad grade and the reason why is because gonna try to bring
reason why is because gonna try to bring
reason why is because gonna try to bring this information together it’s gonna be
this information together it’s gonna be
this information together it’s gonna be contradictory and it’s not gonna hang
contradictory and it’s not gonna hang
contradictory and it’s not gonna hang together the second thing and then
together the second thing and then
together the second thing and then probably the more dangerous thing is
probably the more dangerous thing is
probably the more dangerous thing is you’re actually gonna make it work
you’re actually gonna make it work
you’re actually gonna make it work you’re gonna thread these things
you’re gonna thread these things
you’re gonna thread these things together and guess what you’re gonna
together and guess what you’re gonna
together and guess what you’re gonna draw conclusions and make
draw conclusions and make
draw conclusions and make recommendations based on some combo of
recommendations based on some combo of
recommendations based on some combo of good stuff bad stuff that’s scary and
good stuff bad stuff that’s scary and
good stuff bad stuff that’s scary and not putting a political opinion or
not putting a political opinion or
not putting a political opinion or judgment out there but if you look at
judgment out there but if you look at
judgment out there but if you look at what’s happening today you could argue
what’s happening today you could argue
what’s happening today you could argue that that’s what’s happening today stuff
that that’s what’s happening today stuff
that that’s what’s happening today stuff that just doesn’t make any sense we’re
that just doesn’t make any sense we’re
that just doesn’t make any sense we’re going out and we’re we’re operating on
going out and we’re we’re operating on
going out and we’re we’re operating on right that’s scary
right that’s scary
right that’s scary okay so the key is in order to control
okay so the key is in order to control
okay so the key is in order to control get everybody on the same page we really
get everybody on the same page we really
get everybody on the same page we really need to engineer ethics and we really
need to engineer ethics and we really
need to engineer ethics and we really need to question and put these processes
need to question and put these processes
need to question and put these processes in place so that everybody’s on the same
in place so that everybody’s on the same
in place so that everybody’s on the same page so that we make difficult decisions
page so that we make difficult decisions
page so that we make difficult decisions and we make them the correct way so how
and we make them the correct way so how
and we make them the correct way so how do you do it where do you start you
do you do it where do you start you
do you do it where do you start you start with risk okay because you really
start with risk okay because you really
start with risk okay because you really can’t put parameters around ethics and
can’t put parameters around ethics and
can’t put parameters around ethics and you can’t put parameters to make good
you can’t put parameters to make good
you can’t put parameters to make good decisions until you understand what your
decisions until you understand what your
decisions until you understand what your risk tolerance is so let’s go back to
risk tolerance is so let’s go back to
risk tolerance is so let’s go back to your class assignment okay let’s say
your class assignment okay let’s say
your class assignment okay let’s say you’re six people are together what you
you’re six people are together what you
you’re six people are together what you should do in the very first meeting
should do in the very first meeting
should do in the very first meeting is ask everybody how important is this
is ask everybody how important is this
is ask everybody how important is this project to you and how risky is it
project to you and how risky is it
project to you and how risky is it really to you
really to you
really to you so I’m guessing that some of you guys
so I’m guessing that some of you guys
so I’m guessing that some of you guys are sitting there and going you are
are sitting there and going you are
are sitting there and going you are crazy
crazy
crazy I picked out this outfit so I could go
I picked out this outfit so I could go
I picked out this outfit so I could go to this meeting I want to meet a few
to this meeting I want to meet a few
to this meeting I want to meet a few people here and you know this is a
people here and you know this is a
people here and you know this is a little counterculture right you just
little counterculture right you just
little counterculture right you just don’t want to get together with your
don’t want to get together with your
don’t want to get together with your friends with your students do an
friends with your students do an
friends with your students do an assignment be done with it but here’s
assignment be done with it but here’s
assignment be done with it but here’s how this might go hi my five other
how this might go hi my five other
how this might go hi my five other classmates how are you this is the
classmates how are you this is the
classmates how are you this is the project we’ve been given and how
project we’ve been given and how
project we’ve been given and how important is this to you how many people
important is this to you how many people
important is this to you how many people here need an a on this assignment and
here need an a on this assignment and
here need an a on this assignment and will kill themselves to do this how many
will kill themselves to do this how many
will kill themselves to do this how many people just do not care how many people
people just do not care how many people
people just do not care how many people earn in between let’s say in that first
earn in between let’s say in that first
earn in between let’s say in that first meeting you find out that four of the
meeting you find out that four of the
meeting you find out that four of the six people this really matters I need
six people this really matters I need
six people this really matters I need the a I’m screwed if I don’t get it I’m
the a I’m screwed if I don’t get it I’m
the a I’m screwed if I don’t get it I’m gonna work really hard to get the a but
gonna work really hard to get the a but
gonna work really hard to get the a but let’s say two with people in the in the
let’s say two with people in the in the
let’s say two with people in the in the group you know they don’t need the egg
group you know they don’t need the egg
group you know they don’t need the egg or they don’t really care okay right
or they don’t really care okay right
or they don’t really care okay right there on the spot
there on the spot
there on the spot clap class number one meeting number one
clap class number one meeting number one
clap class number one meeting number one you can determine this is a high-risk
you can determine this is a high-risk
you can determine this is a high-risk project this is a really important
project this is a really important
project this is a really important project now let’s say you’re two folks
project now let’s say you’re two folks
project now let’s say you’re two folks who don’t care as much
who don’t care as much
who don’t care as much they don’t really buy in or honestly go
they don’t really buy in or honestly go
they don’t really buy in or honestly go this is even worse they do buy in but
this is even worse they do buy in but
this is even worse they do buy in but you know in your bones they’re not gonna
you know in your bones they’re not gonna
you know in your bones they’re not gonna pull their weight right okay
pull their weight right okay
pull their weight right okay might not be fair but right from the
might not be fair but right from the
might not be fair but right from the get-go you can adjust for that okay so
get-go you can adjust for that okay so
get-go you can adjust for that okay so by understanding that in defining the
by understanding that in defining the
by understanding that in defining the risk tolerance of this team so this is a
risk tolerance of this team so this is a
risk tolerance of this team so this is a high-risk project which means your risk
high-risk project which means your risk
high-risk project which means your risk tolerance is low right right there you
tolerance is low right right there you
tolerance is low right right there you can say high risk and you can engineer
can say high risk and you can engineer
can say high risk and you can engineer for the outcome that you want
for the outcome that you want
for the outcome that you want which is an a on the paper okay
which is an a on the paper okay
which is an a on the paper okay once you define the risks second thing
once you define the risks second thing
once you define the risks second thing you want to do is you want to establish
you want to do is you want to establish
you want to do is you want to establish the rules so the defining of the risk
the rules so the defining of the risk
the rules so the defining of the risk and the establishing the rules is the
and the establishing the rules is the
and the establishing the rules is the engineering okay
engineering okay
engineering okay that’s the important part so you
that’s the important part so you
that’s the important part so you establish measurable rules let’s go back
establish measurable rules let’s go back
establish measurable rules let’s go back to your example so let’s say again
to your example so let’s say again
to your example so let’s say again whether it’s the first meeting or the
whether it’s the first meeting or the
whether it’s the first meeting or the second meeting say okay look guys we’re
second meeting say okay look guys we’re
second meeting say okay look guys we’re all in this together we got to make this
all in this together we got to make this
all in this together we got to make this happen this is really important for us
happen this is really important for us
happen this is really important for us as a team some of the rules that you
as a team some of the rules that you
as a team some of the rules that you might put together might look like this
might put together might look like this
might put together might look like this you know you’re gonna meet weekly you’re
you know you’re gonna meet weekly you’re
you know you’re gonna meet weekly you’re gonna submit your deliverables on time
gonna submit your deliverables on time
gonna submit your deliverables on time you’re gonna elevate within 24 hours if
you’re gonna elevate within 24 hours if
you’re gonna elevate within 24 hours if you have a conflict which is gonna
you have a conflict which is gonna
you have a conflict which is gonna compromise a deliverable you’re going to
compromise a deliverable you’re going to
compromise a deliverable you’re going to give and take credit equally you’re
give and take credit equally you’re
give and take credit equally you’re going to submit a high-quality better
going to submit a high-quality better
going to submit a high-quality better than anybody assignment so sound good I
than anybody assignment so sound good I
than anybody assignment so sound good I mean sounds a little ethic II don’t you
mean sounds a little ethic II don’t you
mean sounds a little ethic II don’t you think I mean like their rules but you
think I mean like their rules but you
think I mean like their rules but you know these are sort of like operating
know these are sort of like operating
know these are sort of like operating guidelines say like hey guys these are
guidelines say like hey guys these are
guidelines say like hey guys these are the ethics with which we’re gonna
the ethics with which we’re gonna
the ethics with which we’re gonna operate within these the commitments
operate within these the commitments
operate within these the commitments that we’re making to each other so when
that we’re making to each other so when
that we’re making to each other so when do the rules and the risk become the
do the rules and the risk become the
do the rules and the risk become the framework for good decision-making and
framework for good decision-making and
framework for good decision-making and how you make difficult decisions when
how you make difficult decisions when
how you make difficult decisions when you commit to them and you hold
you commit to them and you hold
you commit to them and you hold yourselves accountable to them so notice
yourselves accountable to them so notice
yourselves accountable to them so notice the rules are measurable it’s really
the rules are measurable it’s really
the rules are measurable it’s really important for your rules to be
important for your rules to be
important for your rules to be measurable because that’s the way you
measurable because that’s the way you
measurable because that’s the way you can track your own progress as an
can track your own progress as an
can track your own progress as an individual it’s also the way you can
individual it’s also the way you can
individual it’s also the way you can track your team’s progress are you
track your team’s progress are you
track your team’s progress are you living these so once you commit and
living these so once you commit and
living these so once you commit and you’re accountable and you could just
you’re accountable and you could just
you’re accountable and you could just call it but you know in the corporate
call it but you know in the corporate
call it but you know in the corporate world which is where I come from we like
world which is where I come from we like
world which is where I come from we like a million terms for this walk the walk
a million terms for this walk the walk
a million terms for this walk the walk talk the talk live the values you know
talk the talk live the values you know
talk the talk live the values you know so these are the things that you could
so these are the things that you could
so these are the things that you could say the team is doing walking and walk
say the team is doing walking and walk
say the team is doing walking and walk talking the talk but I would argue
talking the talk but I would argue
talking the talk but I would argue that this is the way you get back to
that this is the way you get back to
that this is the way you get back to what we what we’ve lost over the last 40
what we what we’ve lost over the last 40
what we what we’ve lost over the last 40 years not knowing what’s real and what’s
years not knowing what’s real and what’s
years not knowing what’s real and what’s fake because this is real right the team
fake because this is real right the team
fake because this is real right the team knows what his assignment is they’ve sat
knows what his assignment is they’ve sat
knows what his assignment is they’ve sat down they’ve defined it they’ve agreed
down they’ve defined it they’ve agreed
down they’ve defined it they’ve agreed they’ve lived it they’ve done it now
they’ve lived it they’ve done it now
they’ve lived it they’ve done it now something to note
something to note
something to note just because you’ve done this doesn’t
just because you’ve done this doesn’t
just because you’ve done this doesn’t mean you’re gonna get an A there’s other
mean you’re gonna get an A there’s other
mean you’re gonna get an A there’s other factors that come into play there right
factors that come into play there right
factors that come into play there right but what this has done right is it’s put
but what this has done right is it’s put
but what this has done right is it’s put you all on the same page we’re all
you all on the same page we’re all
you all on the same page we’re all operating from the same page which will
operating from the same page which will
operating from the same page which will give you a higher degree of success so
give you a higher degree of success so
give you a higher degree of success so without this you may or not may not get
without this you may or not may not get
without this you may or not may not get the a with this you may or may not get
the a with this you may or may not get
the a with this you may or may not get the a but the important thing is your
the a but the important thing is your
the a but the important thing is your odds are higher that you will get the a
odds are higher that you will get the a
odds are higher that you will get the a if you engineer the ethics and the
if you engineer the ethics and the
if you engineer the ethics and the decision-making for the outcome that you
decision-making for the outcome that you
decision-making for the outcome that you want so what am I saying what I’m saying
want so what am I saying what I’m saying
want so what am I saying what I’m saying is you need to deliberately engineer
is you need to deliberately engineer
is you need to deliberately engineer your ethics and your decision-making and
your ethics and your decision-making and
your ethics and your decision-making and why because nowadays more than ever we
why because nowadays more than ever we
why because nowadays more than ever we do not know if we’re working from the
do not know if we’re working from the
do not know if we’re working from the same page and we actually don’t know if
same page and we actually don’t know if
same page and we actually don’t know if the information that we’re working from
the information that we’re working from
the information that we’re working from has integrity and is good so in defining
has integrity and is good so in defining
has integrity and is good so in defining your risk you establish measurable rules
your risk you establish measurable rules
your risk you establish measurable rules commit and be accountable deca Dec a so
commit and be accountable deca Dec a so
commit and be accountable deca Dec a so like a lot of people who do speeches
like a lot of people who do speeches
like a lot of people who do speeches they like to come up with these clever
they like to come up with these clever
they like to come up with these clever little acronyms and now I’m one of them
little acronyms and now I’m one of them
little acronyms and now I’m one of them and there’s nothing fake about that
and there’s nothing fake about that
and there’s nothing fake about that thank you
”
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