hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m going to answer a question from one of
going to answer a question from one of
going to answer a question from one of my newsletter readers Audrey who wrote
my newsletter readers Audrey who wrote
my newsletter readers Audrey who wrote in about asking how she can stand out
in about asking how she can stand out
in about asking how she can stand out from her competition so Sheridan
from her competition so Sheridan
from her competition so Sheridan specifically saying good morning Evan
specifically saying good morning Evan
specifically saying good morning Evan could you kindly advise us on how does
could you kindly advise us on how does
could you kindly advise us on how does one make a common product unique when
one make a common product unique when
one make a common product unique when approaching reputable companies I think
approaching reputable companies I think
approaching reputable companies I think so thanks for the question
so thanks for the question
so thanks for the question something a lot of entrepreneurs will
something a lot of entrepreneurs will
something a lot of entrepreneurs will wrestle with is how to stand out from
wrestle with is how to stand out from
wrestle with is how to stand out from their competition it’s especially hard
their competition it’s especially hard
their competition it’s especially hard when there’s nothing different about
when there’s nothing different about
when there’s nothing different about your product compared to everybody else
your product compared to everybody else
your product compared to everybody else and the way that you are going to send
and the way that you are going to send
and the way that you are going to send out is you know it’s not gonna be on the
out is you know it’s not gonna be on the
out is you know it’s not gonna be on the features because it’s the same product
features because it’s the same product
features because it’s the same product that everybody else is selling but it
that everybody else is selling but it
that everybody else is selling but it shouldn’t be more on the service side of
shouldn’t be more on the service side of
shouldn’t be more on the service side of things so how can you provide the
things so how can you provide the
things so how can you provide the absolute best kind of service to your
absolute best kind of service to your
absolute best kind of service to your clients compared to everybody else so
clients compared to everybody else so
clients compared to everybody else so you can think about you know speed how
you can think about you know speed how
you can think about you know speed how fast to get back to customers or
fast to get back to customers or
fast to get back to customers or prospects when they contact you by phone
prospects when they contact you by phone
prospects when they contact you by phone or by email
or by email
or by email how much do you try to go above and
how much do you try to go above and
how much do you try to go above and beyond to service the needs you know of
beyond to service the needs you know of
beyond to service the needs you know of your clients can really help them out
your clients can really help them out
your clients can really help them out this delivery are you giving them you
this delivery are you giving them you
this delivery are you giving them you know timely delivery better than your
know timely delivery better than your
know timely delivery better than your competition so you got to think about
competition so you got to think about
competition so you got to think about the service side how can you make your
the service side how can you make your
the service side how can you make your customers fall in love with you compared
customers fall in love with you compared
customers fall in love with you compared to your competition a lot of times
to your competition a lot of times
to your competition a lot of times companies will have established
companies will have established
companies will have established suppliers that they use but they may not
suppliers that they use but they may not
suppliers that they use but they may not you know really be in love with them
you know really be in love with them
you know really be in love with them they may use them just out of habit so
they may use them just out of habit so
they may use them just out of habit so if you can really come in and wow them
if you can really come in and wow them
if you can really come in and wow them with your service and really go above
with your service and really go above
with your service and really go above and beyond thinking about how you can
and beyond thinking about how you can
and beyond thinking about how you can help their business beyond just
help their business beyond just
help their business beyond just supplying whatever product it is to them
supplying whatever product it is to them
supplying whatever product it is to them then you become a really important and
then you become a really important and
then you become a really important and valuable part of their ongoing business
valuable part of their ongoing business
valuable part of their ongoing business and that becomes really crucial to help
and that becomes really crucial to help
and that becomes really crucial to help you stand out convert everybody else now
you stand out convert everybody else now
you stand out convert everybody else now you talked about going up to reputable
you talked about going up to reputable
you talked about going up to reputable companies and how to get established my
companies and how to get established my
companies and how to get established my favorite favorite favorite way to do it
favorite favorite favorite way to do it
favorite favorite favorite way to do it is to try to start on a really small
is to try to start on a really small
is to try to start on a really small project and then over
project and then over
project and then over like crazy so try to find you know you
like crazy so try to find you know you
like crazy so try to find you know you may have an ideal client that you’re
may have an ideal client that you’re
may have an ideal client that you’re going after and it may be worth a lot of
going after and it may be worth a lot of
going after and it may be worth a lot of money to you try to start on a really
money to you try to start on a really
money to you try to start on a really small project with them and that project
small project with them and that project
small project with them and that project you may not make a lot of money on I
you may not make a lot of money on I
you may not make a lot of money on I wouldn’t cut my my pricing down too much
wouldn’t cut my my pricing down too much
wouldn’t cut my my pricing down too much but I would spend a lot of time and
but I would spend a lot of time and
but I would spend a lot of time and effort on the service and the delivery
effort on the service and the delivery
effort on the service and the delivery of whatever product you’re producing you
of whatever product you’re producing you
of whatever product you’re producing you basically want to take one small project
basically want to take one small project
basically want to take one small project that’s really low risk for them so you
that’s really low risk for them so you
that’s really low risk for them so you can say just try me out we do a really
can say just try me out we do a really
can say just try me out we do a really small order let me prove myself to you
small order let me prove myself to you
small order let me prove myself to you let me show you how we can really wow
let me show you how we can really wow
let me show you how we can really wow you right everybody else and you know
you right everybody else and you know
you right everybody else and you know because it’s a little risk to them
because it’s a little risk to them
because it’s a little risk to them they’re more likely to say yes then you
they’re more likely to say yes then you
they’re more likely to say yes then you come in you go crazy on this first order
come in you go crazy on this first order
come in you go crazy on this first order you know make sure they love you try to
you know make sure they love you try to
you know make sure they love you try to add a couple of other things on the
add a couple of other things on the
add a couple of other things on the service side too really wild and
service side too really wild and
service side too really wild and compared to what your competition is
compared to what your competition is
compared to what your competition is doing and then when it’s time to reorder
doing and then when it’s time to reorder
doing and then when it’s time to reorder who are they gonna go with and your your
who are they gonna go with and your your
who are they gonna go with and your your the company who’s really stood out so
the company who’s really stood out so
the company who’s really stood out so they’re gonna want to keep coming back
they’re gonna want to keep coming back
they’re gonna want to keep coming back in ordering from you and this is
in ordering from you and this is
in ordering from you and this is strategy I use over and over and over
strategy I use over and over and over
strategy I use over and over and over again with my clients I get hired by
again with my clients I get hired by
again with my clients I get hired by corporate clients who asked me to create
corporate clients who asked me to create
corporate clients who asked me to create content for their websites for example
content for their websites for example
content for their websites for example and they may hire me as well as 50 other
and they may hire me as well as 50 other
and they may hire me as well as 50 other bloggers who are trying to create
bloggers who are trying to create
bloggers who are trying to create content as well and what I do is always
content as well and what I do is always
content as well and what I do is always try to go above and beyond the
try to go above and beyond the
try to go above and beyond the expectation so you know they ask you 500
expectation so you know they ask you 500
expectation so you know they ask you 500 words I’ll usually create at least a
words I’ll usually create at least a
words I’ll usually create at least a thousand or 1500 words a lot of video on
thousand or 1500 words a lot of video on
thousand or 1500 words a lot of video on top of it I’ll then promote it and
top of it I’ll then promote it and
top of it I’ll then promote it and market it and show you know my readers
market it and show you know my readers
market it and show you know my readers what I’m doing and drive traffic to them
what I’m doing and drive traffic to them
what I’m doing and drive traffic to them and promote them and give them a lot of
and promote them and give them a lot of
and promote them and give them a lot of exposure so that my articles end up
exposure so that my articles end up
exposure so that my articles end up getting you know ten times plus the
getting you know ten times plus the
getting you know ten times plus the amount of traffic and comments and with
amount of traffic and comments and with
amount of traffic and comments and with everybody else
everybody else
everybody else so then when it’s time to you know
so then when it’s time to you know
so then when it’s time to you know negotiate an extension they’re gonna
negotiate an extension they’re gonna
negotiate an extension they’re gonna come to me first compared to everybody
come to me first compared to everybody
come to me first compared to everybody else because I’m providing a lot of
else because I’m providing a lot of
else because I’m providing a lot of extra value and that also allows you to
extra value and that also allows you to
extra value and that also allows you to increase your pricing now if your
increase your pricing now if your
increase your pricing now if your product is exactly the same then it can
product is exactly the same then it can
product is exactly the same then it can be hard to charge too much of a premium
be hard to charge too much of a premium
be hard to charge too much of a premium but if you provide a lot of extra
but if you provide a lot of extra
but if you provide a lot of extra service then you might be able to
service then you might be able to
service then you might be able to justify charging
justify charging
justify charging higher prices affect your competition
higher prices affect your competition
higher prices affect your competition but you got to start off wowing them and
but you got to start off wowing them and
but you got to start off wowing them and showing them that you can deliver
showing them that you can deliver
showing them that you can deliver compared to everybody else from your
compared to everybody else from your
compared to everybody else from your market so hopefully that answers your
market so hopefully that answers your
market so hopefully that answers your question if you liked the video and
question if you liked the video and
question if you liked the video and really appreciate that those are you
really appreciate that those are you
really appreciate that those are you watching if you want to look give it a
watching if you want to look give it a
watching if you want to look give it a thumbs up it makes me want to do more
thumbs up it makes me want to do more
thumbs up it makes me want to do more these videos for you and if you have a
these videos for you and if you have a
these videos for you and if you have a comment about this video or you have a
comment about this video or you have a
comment about this video or you have a question of your own for your business
question of your own for your business
question of your own for your business you’ll feel leave it in the comments
you’ll feel leave it in the comments
you’ll feel leave it in the comments below I always read those and I try to
below I always read those and I try to
below I always read those and I try to respond to as many as I can so thank you
respond to as many as I can so thank you
respond to as many as I can so thank you and I’ll see you on the next episode
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