you know I can’t believe it on my actually a little bit nervous doing this
actually a little bit nervous doing this
actually a little bit nervous doing this I didn’t know how to title this stock as
I didn’t know how to title this stock as
I didn’t know how to title this stock as a sometime
a sometime
a sometime journalist I would find it really hard
journalist I would find it really hard
journalist I would find it really hard to give this a headline it’s very much
to give this a headline it’s very much
to give this a headline it’s very much like what the previous speaker said
like what the previous speaker said
like what the previous speaker said about what the future will be like but
about what the future will be like but
about what the future will be like but my question is around the idea of human
my question is around the idea of human
my question is around the idea of human agency a human agency being what can we
agency a human agency being what can we
agency a human agency being what can we do to do whatever we want to do you see
do to do whatever we want to do you see
do to do whatever we want to do you see that is human agency the whole point of
that is human agency the whole point of
that is human agency the whole point of the enlightened emancipated human being
the enlightened emancipated human being
the enlightened emancipated human being is that we want to have more choice we
is that we want to have more choice we
is that we want to have more choice we want to be in better control of our
want to be in better control of our
want to be in better control of our lives I started with that question and I
lives I started with that question and I
lives I started with that question and I took the I took the route that I’m
took the I took the route that I’m
took the I took the route that I’m somewhat familiar with cinema
you look at this picture you know what
you look at this picture you know what it is showing is the freeze-frame of a
it is showing is the freeze-frame of a
it is showing is the freeze-frame of a movie released last year called late
movie released last year called late
movie released last year called late shift what the movie is asking here is
shift what the movie is asking here is
shift what the movie is asking here is at a certain point in the narrative
at a certain point in the narrative
at a certain point in the narrative there’s an on-screen prompt that is
there’s an on-screen prompt that is
there’s an on-screen prompt that is asking the audience to decide what this
asking the audience to decide what this
asking the audience to decide what this character should do and people in the
character should do and people in the
character should do and people in the hall vote with their smartphones which
hall vote with their smartphones which
hall vote with their smartphones which because they have downloaded an app and
because they have downloaded an app and
because they have downloaded an app and by majority voting the character decides
by majority voting the character decides
by majority voting the character decides what the audience wants and so flows the
what the audience wants and so flows the
what the audience wants and so flows the movie this is an interactive film this
movie this is an interactive film this
movie this is an interactive film this is already upon us it’s called late
is already upon us it’s called late
is already upon us it’s called late shift that’s why I call it post
shift that’s why I call it post
shift that’s why I call it post imagination because this is not
imagination because this is not
imagination because this is not something we imagine will happen in the
something we imagine will happen in the
something we imagine will happen in the future this is happening already
future this is happening already
future this is happening already I don’t like slides that much I just go
I don’t like slides that much I just go
I don’t like slides that much I just go through the initial part with some
through the initial part with some
through the initial part with some slides to get to the point I want to
slides to get to the point I want to
slides to get to the point I want to make this has been tried before so this
make this has been tried before so this
make this has been tried before so this idea of the audience being in control
idea of the audience being in control
idea of the audience being in control has been tried before that’s not as
has been tried before that’s not as
has been tried before that’s not as there’s a new idea as early as 1992 I
there’s a new idea as early as 1992 I
there’s a new idea as early as 1992 I know director Bob baton made a film
know director Bob baton made a film
know director Bob baton made a film called I am your man where the character
called I am your man where the character
called I am your man where the character named Jack will actually do what the
named Jack will actually do what the
named Jack will actually do what the audience wants to do the ordinate the
audience wants to do the ordinate the
audience wants to do the ordinate the audience gets you know a pistol grip
audience gets you know a pistol grip
audience gets you know a pistol grip like joystick kind of thing which is
like joystick kind of thing which is
like joystick kind of thing which is seats without armrests and you choose
seats without armrests and you choose
seats without armrests and you choose green red day what a butter yellow
green red day what a butter yellow
green red day what a butter yellow buttons I which come on the screen and
buttons I which come on the screen and
buttons I which come on the screen and Jack will do what you want to what him
Jack will do what you want to what him
Jack will do what you want to what him to do then in 1995 they made a movie
to do then in 1995 they made a movie
to do then in 1995 they made a movie called mr. payback both these are some
called mr. payback both these are some
called mr. payback both these are some twenty minute films but there’s a
twenty minute films but there’s a
twenty minute films but there’s a database of semiotics what I am what do
database of semiotics what I am what do
database of semiotics what I am what do I mean by that the actors have performed
I mean by that the actors have performed
I mean by that the actors have performed all these things that you may want they
all these things that you may want they
all these things that you may want they have so you have images you have audio
have so you have images you have audio
have so you have images you have audio you have you have music you have sync
you have you have music you have sync
you have you have music you have sync sound you have Foley sound all that has
sound you have Foley sound all that has
sound you have Foley sound all that has been added
been added
been added that’s the semiotic database and that is
that’s the semiotic database and that is
that’s the semiotic database and that is about two hours long the movie itself
about two hours long the movie itself
about two hours long the movie itself will be only about 20 minutes you pick
will be only about 20 minutes you pick
will be only about 20 minutes you pick and choose
and choose
and choose and the you never watch the same movie
and the you never watch the same movie
and the you never watch the same movie twice so it’s my audience voting and
twice so it’s my audience voting and
twice so it’s my audience voting and even before that there were these movie
even before that there were these movie
even before that there were these movie games video games you know that had
games video games you know that had
games video games you know that had attempted all these in the mid and late
attempted all these in the mid and late
attempted all these in the mid and late 1980s the story gets really interesting
1980s the story gets really interesting
1980s the story gets really interesting in 2007 see this is a musician by the
in 2007 see this is a musician by the
in 2007 see this is a musician by the name of your knee block you can google
name of your knee block you can google
name of your knee block you can google him in 2007 he was 28 years old he broke
him in 2007 he was 28 years old he broke
him in 2007 he was 28 years old he broke up with his girlfriend he’s a pop rock
up with his girlfriend he’s a pop rock
up with his girlfriend he’s a pop rock singer from Israel and he was so hurt
singer from Israel and he was so hurt
singer from Israel and he was so hurt and apparently a very gifted programmer
and apparently a very gifted programmer
and apparently a very gifted programmer himself what he did was he released his
himself what he did was he released his
himself what he did was he released his third album the next year in November
third album the next year in November
third album the next year in November 2008 and he attached a movie with it and
2008 and he attached a movie with it and
2008 and he attached a movie with it and because he was a programmer he made the
because he was a programmer he made the
because he was a programmer he made the movie an interactive video what you see
movie an interactive video what you see
movie an interactive video what you see here is yoni blood in his in his or some
here is yoni blood in his in his or some
here is yoni blood in his in his or some tel-aviv
tel-aviv
tel-aviv apartment he’s put on his headphones and
apartment he’s put on his headphones and
apartment he’s put on his headphones and when he watched this movie if you
when he watched this movie if you
when he watched this movie if you download an app what it will do for you
download an app what it will do for you
download an app what it will do for you is that when he’s got headphones he’s
is that when he’s got headphones he’s
is that when he’s got headphones he’s singing the vocals for this and he can
singing the vocals for this and he can
singing the vocals for this and he can pass the headphones to other people in
pass the headphones to other people in
pass the headphones to other people in the room are all around him whoever
the room are all around him whoever
the room are all around him whoever wears their headphones starts to sing
wears their headphones starts to sing
wears their headphones starts to sing now if you have the app you decide who
now if you have the app you decide who
now if you have the app you decide who in that Hall will be the next person to
in that Hall will be the next person to
in that Hall will be the next person to wear the headphones now what happens
wear the headphones now what happens
wear the headphones now what happens when the headphone passes to a
when the headphone passes to a
when the headphone passes to a particular person the visuals change the
particular person the visuals change the
particular person the visuals change the story changes in the song the vocals
story changes in the song the vocals
story changes in the song the vocals change the lyrics change the
change the lyrics change the
change the lyrics change the orchestration changes the mood even the
orchestration changes the mood even the
orchestration changes the mood even the context changes it’s a different song
context changes it’s a different song
context changes it’s a different song that you’re watching this what he did he
that you’re watching this what he did he
that you’re watching this what he did he got very excited with this whatever he
got very excited with this whatever he
got very excited with this whatever he impacted me he decided to move to New
impacted me he decided to move to New
impacted me he decided to move to New York and take his software and try other
York and take his software and try other
York and take his software and try other experiments with it he made a demo which
experiments with it he made a demo which
experiments with it he made a demo which you can get on the internet you can
you can get on the internet you can
you can get on the internet you can google and get
google and get
google and get Bob Dylan sooner like a rolling stone
Bob Dylan sooner like a rolling stone
Bob Dylan sooner like a rolling stone and if you have downloaded the app you
and if you have downloaded the app you
and if you have downloaded the app you can pick which cartoon character your
can pick which cartoon character your
can pick which cartoon character your neighbor if you film that person whoever
neighbor if you film that person whoever
neighbor if you film that person whoever your pick will sing the song he did that
your pick will sing the song he did that
your pick will sing the song he did that as a demo then he got in touch with two
as a demo then he got in touch with two
as a demo then he got in touch with two gifted somebody eccentric and outrageous
gifted somebody eccentric and outrageous
gifted somebody eccentric and outrageous filmmakers who call themselves Daniels
filmmakers who call themselves Daniels
filmmakers who call themselves Daniels Daniel Quan and Daniel in skåne heart
Daniel Quan and Daniel in skåne heart
Daniel Quan and Daniel in skåne heart of Los Angeles because they had done
of Los Angeles because they had done
of Los Angeles because they had done some terrific work that had been
some terrific work that had been
some terrific work that had been showcased at Sundance and he gave him
showcased at Sundance and he gave him
showcased at Sundance and he gave him gave them his software called tree house
gave them his software called tree house
gave them his software called tree house he said you know do anything you want
he said you know do anything you want
he said you know do anything you want with it
with it
with it he had already showed them some demos
he had already showed them some demos
he had already showed them some demos like you know what you can you go in sit
like you know what you can you go in sit
like you know what you can you go in sit in front of a video screen and there’s
in front of a video screen and there’s
in front of a video screen and there’s an actress and there’s coffee and
an actress and there’s coffee and
an actress and there’s coffee and there’s wine you decide what she will
there’s wine you decide what she will
there’s wine you decide what she will drink so people got excited and they
drink so people got excited and they
drink so people got excited and they they agreed these two filmmakers and
they agreed these two filmmakers and
they agreed these two filmmakers and they came with they came with three
they came with they came with three
they came with they came with three stories they made a successful demo and
stories they made a successful demo and
stories they made a successful demo and a came with three stories I won’t tell
a came with three stories I won’t tell
a came with three stories I won’t tell you the first two stories and actually I
you the first two stories and actually I
you the first two stories and actually I have not seen any of these films because
have not seen any of these films because
have not seen any of these films because my point is not about the aesthetic
my point is not about the aesthetic
my point is not about the aesthetic value of these interactive films they
value of these interactive films they
value of these interactive films they made a film about a couple breaking up a
made a film about a couple breaking up a
made a film about a couple breaking up a boy and a girl are breaking up they’re
boy and a girl are breaking up they’re
boy and a girl are breaking up they’re having a conversation and at certain
having a conversation and at certain
having a conversation and at certain points in the conversation you can shift
points in the conversation you can shift
points in the conversation you can shift and go to the next possible ending there
and go to the next possible ending there
and go to the next possible ending there are 16 alternative endings you can
are 16 alternative endings you can
are 16 alternative endings you can choose any one of those at any point so
choose any one of those at any point so
choose any one of those at any point so it does it mean you have 16 versions of
it does it mean you have 16 versions of
it does it mean you have 16 versions of the story you have 16 ended endings
the story you have 16 ended endings
the story you have 16 ended endings there are many pathways to this and
there are many pathways to this and
there are many pathways to this and they’re hiring they’re having a
they’re hiring they’re having a
they’re hiring they’re having a conversation and you pick and the story
conversation and you pick and the story
conversation and you pick and the story the conversation conversation changes
the conversation conversation changes
the conversation conversation changes and the plotline changes because of that
and the plotline changes because of that
and the plotline changes because of that there’s a good article in The New York
there’s a good article in The New York
there’s a good article in The New York Times January 30th called
Times January 30th called
Times January 30th called a movie with a thousand plot lines but
a movie with a thousand plot lines but
a movie with a thousand plot lines but another question saying you know well
another question saying you know well
another question saying you know well interactive cinema become the defining
interactive cinema become the defining
interactive cinema become the defining or
or
or of the of the 21st century many of these
of the of the 21st century many of these
of the of the 21st century many of these leads I got from that you can see how
leads I got from that you can see how
leads I got from that you can see how crazy this is
crazy this is
crazy this is this movie called possible eeeh was
this movie called possible eeeh was
this movie called possible eeeh was released in 2014
released in 2014
released in 2014 and although the movies six minutes long
and although the movies six minutes long
and although the movies six minutes long the number of pathways it has is that
the number of pathways it has is that
the number of pathways it has is that can you read that number I can’t read
can you read that number I can’t read
can you read that number I can’t read that number can you see that starting
that number can you see that starting
that number can you see that starting from three six one eight apparently it’s
from three six one eight apparently it’s
from three six one eight apparently it’s more seconds than the beginning of the
more seconds than the beginning of the
more seconds than the beginning of the Big Bang it’s a six minute movie and if
Big Bang it’s a six minute movie and if
Big Bang it’s a six minute movie and if you were watching this movie and you
you were watching this movie and you
you were watching this movie and you wanted to watch all the versions it’s
wanted to watch all the versions it’s
wanted to watch all the versions it’s not going to be possible in your
not going to be possible in your
not going to be possible in your lifetime so maybe a movies will be made
lifetime so maybe a movies will be made
lifetime so maybe a movies will be made in the future in such a way that there
in the future in such a way that there
in the future in such a way that there is only one movie to watch all your life
is only one movie to watch all your life
is only one movie to watch all your life it’ll be a favorite movie and you can
it’ll be a favorite movie and you can
it’ll be a favorite movie and you can keep watching it all the time
keep watching it all the time
keep watching it all the time supposing they had gone for a drink
supposing they had gone for a drink
supposing they had gone for a drink supposing she had accepted his offer
supposing she had accepted his offer
supposing she had accepted his offer like you know you can keep doing this if
like you know you can keep doing this if
like you know you can keep doing this if but you see what I told you in the
but you see what I told you in the
but you see what I told you in the beginning this is not the point of my
beginning this is not the point of my
beginning this is not the point of my story what I’m trying to ask you is this
story what I’m trying to ask you is this
story what I’m trying to ask you is this all this we are still talking about is
all this we are still talking about is
all this we are still talking about is implicit explicit choosing right it’s
implicit explicit choosing right it’s
implicit explicit choosing right it’s explicit interactivity they’re prompts
explicit interactivity they’re prompts
explicit interactivity they’re prompts on the screen or there are prompts you
on the screen or there are prompts you
on the screen or there are prompts you know on your smartphone and you can
know on your smartphone and you can
know on your smartphone and you can choose maybe in the future you can even
choose maybe in the future you can even
choose maybe in the future you can even choose you know like because there is
choose you know like because there is
choose you know like because there is you know there are these multiple plot
you know there are these multiple plot
you know there are these multiple plot lines will come with then the ability of
lines will come with then the ability of
lines will come with then the ability of the Machine also to do multiple faster
the Machine also to do multiple faster
the Machine also to do multiple faster graphics and maybe you’ll like this kind
graphics and maybe you’ll like this kind
graphics and maybe you’ll like this kind of pairing you’ll like this actor with
of pairing you’ll like this actor with
of pairing you’ll like this actor with that female lead in this language and
that female lead in this language and
that female lead in this language and dialect in that kind of setting and the
dialect in that kind of setting and the
dialect in that kind of setting and the machine can process it so you watch that
machine can process it so you watch that
machine can process it so you watch that movie with actors and even music
movie with actors and even music
movie with actors and even music I want you Larry Ilya Raj on this die
I want you Larry Ilya Raj on this die
I want you Larry Ilya Raj on this die hard with your Lea Roger it can
hard with your Lea Roger it can
hard with your Lea Roger it can whatever you like and it is going to
whatever you like and it is going to
whatever you like and it is going to come like that for you and you choose
come like that for you and you choose
come like that for you and you choose that and it’s the machines ability to do
that and it’s the machines ability to do
that and it’s the machines ability to do it but you are still choosing but I’m
it but you are still choosing but I’m
it but you are still choosing but I’m talking about something else now you
talking about something else now you
talking about something else now you know the you know there are screens that
know the you know there are screens that
know the you know there are screens that have iris scanners built into them so I
have iris scanners built into them so I
have iris scanners built into them so I am watching a movie and a new character
am watching a movie and a new character
am watching a movie and a new character enters the room and my eyes follow that
enters the room and my eyes follow that
enters the room and my eyes follow that character and the Machine realizes you
character and the Machine realizes you
character and the Machine realizes you are interested in this person and
are interested in this person and
are interested in this person and changes the plot subtly so that
changes the plot subtly so that
changes the plot subtly so that character leaps into more prominent life
character leaps into more prominent life
character leaps into more prominent life in the story you don’t know you have
in the story you don’t know you have
in the story you don’t know you have made that choice but the Machine knows
made that choice but the Machine knows
made that choice but the Machine knows you a little bit just like your Google
you a little bit just like your Google
you a little bit just like your Google search knows you I’m just doing typing
search knows you I’m just doing typing
search knows you I’m just doing typing Tom and it’s answering already and it’s
Tom and it’s answering already and it’s
Tom and it’s answering already and it’s different for different people because
different for different people because
different for different people because of what we’ve been asking and these are
of what we’ve been asking and these are
of what we’ve been asking and these are smarter machines that know voice
smarter machines that know voice
smarter machines that know voice recognition that know you’re you know
recognition that know you’re you know
recognition that know you’re you know you’re choosing patterns that know how
you’re choosing patterns that know how
you’re choosing patterns that know how you are hiring things and firing things
you are hiring things and firing things
you are hiring things and firing things that know when you’re doing online
that know when you’re doing online
that know when you’re doing online shopping how many times you reject all
shopping how many times you reject all
shopping how many times you reject all that it knows and remembers and it’s
that it knows and remembers and it’s
that it knows and remembers and it’s trying to help you when it’s implicit in
trying to help you when it’s implicit in
trying to help you when it’s implicit in track of and interactivity are you in
track of and interactivity are you in
track of and interactivity are you in control we are talking about cloud
control we are talking about cloud
control we are talking about cloud processing cloud services cognitive
processing cloud services cognitive
processing cloud services cognitive computing learning machines robotics and
computing learning machines robotics and
computing learning machines robotics and artificial intelligence driverless
artificial intelligence driverless
artificial intelligence driverless vehicles drones you’re sitting in your
vehicles drones you’re sitting in your
vehicles drones you’re sitting in your living room imagine this that drone
living room imagine this that drone
living room imagine this that drone starts up when you’re talking to your
starts up when you’re talking to your
starts up when you’re talking to your friends and it starts to go out of the
friends and it starts to go out of the
friends and it starts to go out of the window into saying where is this thing
window into saying where is this thing
window into saying where is this thing going and you know the refrigerators
going and you know the refrigerators
going and you know the refrigerators told the drone we’re running out of eggs
told the drone we’re running out of eggs
told the drone we’re running out of eggs your boys pitches changed when you’re
your boys pitches changed when you’re
your boys pitches changed when you’re talking to your friend when you argue
talking to your friend when you argue
talking to your friend when you argue like that you probably have a glass of
like that you probably have a glass of
like that you probably have a glass of wine and the drone is gone or to get
wine and the drone is gone or to get
wine and the drone is gone or to get this stuff you’ve run out of just you
this stuff you’ve run out of just you
this stuff you’ve run out of just you know tablets and there are you’ve got 20
know tablets and there are you’ve got 20
know tablets and there are you’ve got 20 in the strip you have taken the 19th
in the strip you have taken the 19th
in the strip you have taken the 19th it remembers it must replenish it it is
it remembers it must replenish it it is
it remembers it must replenish it it is going out it is not talking to anybody
going out it is not talking to anybody
going out it is not talking to anybody it is only talking to other machines but
it is only talking to other machines but
it is only talking to other machines but your machines are already doing remember
your machines are already doing remember
your machines are already doing remember it’s going going out there it is picking
it’s going going out there it is picking
it’s going going out there it is picking the stuff coming and putting it in your
the stuff coming and putting it in your
the stuff coming and putting it in your room so the question is what will you do
room so the question is what will you do
room so the question is what will you do know it is make it is deciding your
know it is make it is deciding your
know it is make it is deciding your agency now this is a big problem I’m
agency now this is a big problem I’m
agency now this is a big problem I’m saying because what seem like control
saying because what seem like control
saying because what seem like control it’s no longer control actually I’ll
it’s no longer control actually I’ll
it’s no longer control actually I’ll leave you with this slide for the rest
leave you with this slide for the rest
leave you with this slide for the rest of the talk what if the movie is
of the talk what if the movie is
of the talk what if the movie is watching you is the question think think
watching you is the question think think
watching you is the question think think about this for a minute we have talked
about this for a minute we have talked
about this for a minute we have talked about how our future consumer behavior
about how our future consumer behavior
about how our future consumer behavior will be with all these great
will be with all these great
will be with all these great technologies that will come to our aid
technologies that will come to our aid
technologies that will come to our aid for marketing for intelligent marketing
for marketing for intelligent marketing
for marketing for intelligent marketing for big data analytics which will drive
for big data analytics which will drive
for big data analytics which will drive marketing when you’re talking all that
marketing when you’re talking all that
marketing when you’re talking all that we are talking about a world where we
we are talking about a world where we
we are talking about a world where we need those products and services here
need those products and services here
need those products and services here I’m saying those products and services
I’m saying those products and services
I’m saying those products and services need you they will choose how you will
need you they will choose how you will
need you they will choose how you will be and you won’t even know it a machine
be and you won’t even know it a machine
be and you won’t even know it a machine will feed your prejudice I don’t like
will feed your prejudice I don’t like
will feed your prejudice I don’t like fair skinned people it will change the
fair skinned people it will change the
fair skinned people it will change the color and complexion of their you know
color and complexion of their you know
color and complexion of their you know of the characters there you know you get
of the characters there you know you get
of the characters there you know you get on your whatsapp you can get skin tone
on your whatsapp you can get skin tone
on your whatsapp you can get skin tone on it right now but that’s the explicit
on it right now but that’s the explicit
on it right now but that’s the explicit choosing now way to choose according to
choosing now way to choose according to
choosing now way to choose according to your prejudice to be fair we could call
your prejudice to be fair we could call
your prejudice to be fair we could call it preference okay but this is what the
it preference okay but this is what the
it preference okay but this is what the machines of the future will do and I am
machines of the future will do and I am
machines of the future will do and I am saying we talked about we talked about a
saying we talked about we talked about a
saying we talked about we talked about a world beyond certification actually what
world beyond certification actually what
world beyond certification actually what does the end of globalization mean it is
does the end of globalization mean it is
does the end of globalization mean it is a kind of increased personalization and
a kind of increased personalization and
a kind of increased personalization and customization and the world custom is
customization and the world custom is
customization and the world custom is person
person
person in social context there is no meaning to
in social context there is no meaning to
in social context there is no meaning to custom otherwise the person in the
custom otherwise the person in the
custom otherwise the person in the commune is the custom and the rise of
commune is the custom and the rise of
commune is the custom and the rise of the communal I don’t mean it in a
the communal I don’t mean it in a
the communal I don’t mean it in a negative world idea I mean commune as a
negative world idea I mean commune as a
negative world idea I mean commune as a virtual commune movies will be released
virtual commune movies will be released
virtual commune movies will be released to people like us and there are many
to people like us and there are many
to people like us and there are many people like us and the big fight in the
people like us and the big fight in the
people like us and the big fight in the future will be big capital trying to
future will be big capital trying to
future will be big capital trying to control how you think so that we can all
control how you think so that we can all
control how you think so that we can all can think alike because what was the
can think alike because what was the
can think alike because what was the meaning of globalization it meant big
meaning of globalization it meant big
meaning of globalization it meant big markets to do big markets big capital
markets to do big markets big capital
markets to do big markets big capital spend and promoted technologies we can
spend and promoted technologies we can
spend and promoted technologies we can which can do mass production if mass
which can do mass production if mass
which can do mass production if mass production must cater the big markets
production must cater the big markets
production must cater the big markets goods must be standardized
goods must be standardized
goods must be standardized if Goods must be standardized we must
if Goods must be standardized we must
if Goods must be standardized we must have common custom you go to you go to a
have common custom you go to you go to a
have common custom you go to you go to a hotel breakfast happens same breakfast
hotel breakfast happens same breakfast
hotel breakfast happens same breakfast right smaller degree or bigger degree
right smaller degree or bigger degree
right smaller degree or bigger degree like the basket is bigger is smaller but
like the basket is bigger is smaller but
like the basket is bigger is smaller but we must all eat that conflicts thing or
we must all eat that conflicts thing or
we must all eat that conflicts thing or bread and scrambled eggs and thinner
bread and scrambled eggs and thinner
bread and scrambled eggs and thinner sliced ham or whatever it was salads
sliced ham or whatever it was salads
sliced ham or whatever it was salads only if you could make this standards
only if you could make this standards
only if you could make this standards operate we could do it people got fed up
operate we could do it people got fed up
operate we could do it people got fed up so brexit happened
something else is happening too because
something else is happening too because people are getting fed up during going
people are getting fed up during going
people are getting fed up during going past certification I’ll give you an
past certification I’ll give you an
past certification I’ll give you an example of certification I don’t want to
example of certification I don’t want to
example of certification I don’t want to dwell too much on it because you know I
dwell too much on it because you know I
dwell too much on it because you know I don’t want to promote any product but
don’t want to promote any product but
don’t want to promote any product but you know gurus in India are storming
you know gurus in India are storming
you know gurus in India are storming into a market that was driven by
into a market that was driven by
into a market that was driven by advertising in the beginning they didn’t
advertising in the beginning they didn’t
advertising in the beginning they didn’t even advertise and everybody got really
even advertise and everybody got really
even advertise and everybody got really hot and angry because this person is
hot and angry because this person is
hot and angry because this person is making products that multinationals were
making products that multinationals were
making products that multinationals were making and he’s making every kind of
making and he’s making every kind of
making and he’s making every kind of product tomorrow you can have single
product tomorrow you can have single
product tomorrow you can have single malt you should not be surprised organic
malt you should not be surprised organic
malt you should not be surprised organic healthy single malt good for your soul
healthy single malt good for your soul
healthy single malt good for your soul kind of thing and you know because there
kind of thing and you know because there
kind of thing and you know because there was no standards because this person has
was no standards because this person has
was no standards because this person has gone past certification in endorsement
gone past certification in endorsement
gone past certification in endorsement he endorses his own product I make this
he endorses his own product I make this
he endorses his own product I make this product this is good for you hope and
product this is good for you hope and
product this is good for you hope and you see that is happening everywhere
you see that is happening everywhere
you see that is happening everywhere Presidents and Prime Minister’s not
Presidents and Prime Minister’s not
Presidents and Prime Minister’s not talking to media going directly to
talking to media going directly to
talking to media going directly to market that has happened but it’s beyond
market that has happened but it’s beyond
market that has happened but it’s beyond rise of nationalism and I’m saying I am
rise of nationalism and I’m saying I am
rise of nationalism and I’m saying I am confused because I’m not sure at the
confused because I’m not sure at the
confused because I’m not sure at the moment that all this is good for us all
moment that all this is good for us all
moment that all this is good for us all this is good for us only if this happens
this is good for us only if this happens
this is good for us only if this happens as an interactive specialist you know
as an interactive specialist you know
as an interactive specialist you know there are such people
there are such people
there are such people Brian Moriarty say implicit
Brian Moriarty say implicit
Brian Moriarty say implicit interactivity is something you should
interactivity is something you should
interactivity is something you should look at you should become pontius and
look at you should become pontius and
look at you should become pontius and maybe deliberately change and shock the
maybe deliberately change and shock the
maybe deliberately change and shock the Machine light it puts on you go sit
Machine light it puts on you go sit
Machine light it puts on you go sit you’re tired suddenly that your favorite
you’re tired suddenly that your favorite
you’re tired suddenly that your favorite web you know web series is coming on on
web you know web series is coming on on
web you know web series is coming on on TV and you’re saying no I don’t want to
TV and you’re saying no I don’t want to
TV and you’re saying no I don’t want to watch this I want to watch my family
watch this I want to watch my family
watch this I want to watch my family wedding video you need to shock the
wedding video you need to shock the
wedding video you need to shock the Machine so that you can beat it now I’ll
Machine so that you can beat it now I’ll
Machine so that you can beat it now I’ll see the last thing this was actually
see the last thing this was actually
see the last thing this was actually shocking when it first happened when big
shocking when it first happened when big
shocking when it first happened when big blue IBM’s computer you know
blue IBM’s computer you know
blue IBM’s computer you know beat the chess master Time magazine said
beat the chess master Time magazine said
beat the chess master Time magazine said quantity became quality because it could
quantity became quality because it could
quantity became quality because it could process data that rate said quantity
process data that rate said quantity
process data that rate said quantity became quality now what is going to
became quality now what is going to
became quality now what is going to happen as quality will only be quantity
happen as quality will only be quantity
happen as quality will only be quantity and that danger we must overcome by
and that danger we must overcome by
and that danger we must overcome by becoming more aware so that we can
becoming more aware so that we can
becoming more aware so that we can exercise greater human agency thank you
exercise greater human agency thank you
exercise greater human agency thank you very much
”
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