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Jason Silva on Food | Brain Games


now we’ve all heard the statement you

now we’ve all heard the statement you are what you eat and that is more true

are what you eat and that is more true

are what you eat and that is more true now than ever and our brain evolved food

now than ever and our brain evolved food

now than ever and our brain evolved food was scarce you know and your brains

was scarce you know and your brains

was scarce you know and your brains primary role was securing enough energy

primary role was securing enough energy

primary role was securing enough energy to create homeostasis in the body right

to create homeostasis in the body right

to create homeostasis in the body right to make sure you’re getting enough

to make sure you’re getting enough

to make sure you’re getting enough nutrients to survive now it is said by

nutrients to survive now it is said by

nutrients to survive now it is said by some that with the invention of fire we

some that with the invention of fire we

some that with the invention of fire we really took a huge step in the

really took a huge step in the

really took a huge step in the advancement of humanity because all of a

advancement of humanity because all of a

advancement of humanity because all of a sudden we could cook our foods and what

sudden we could cook our foods and what

sudden we could cook our foods and what happens is we could extract

happens is we could extract

happens is we could extract exponentially more nutrients and energy

exponentially more nutrients and energy

exponentially more nutrients and energy from the food once we cooked it

from the food once we cooked it

from the food once we cooked it flash-forwards and today where food is

flash-forwards and today where food is

flash-forwards and today where food is ubiquitous yet we’re still running that

ubiquitous yet we’re still running that

ubiquitous yet we’re still running that old software that old brain biological

old software that old brain biological

old software that old brain biological software that just wants to get energy

software that just wants to get energy

software that just wants to get energy and once again homeostasis and so we’re

and once again homeostasis and so we’re

and once again homeostasis and so we’re just having now living in a society in

just having now living in a society in

just having now living in a society in which we’re over eating right 70% of

which we’re over eating right 70% of

which we’re over eating right 70% of Americans are overweight it’s just too

Americans are overweight it’s just too

Americans are overweight it’s just too available that our brain is just

available that our brain is just

available that our brain is just overwhelmed and these these sugar

overwhelmed and these these sugar

overwhelmed and these these sugar addictions and these weaknesses that we

addictions and these weaknesses that we

addictions and these weaknesses that we have for certain chemicals are exploited

have for certain chemicals are exploited

have for certain chemicals are exploited by marketers there’s so many signals

by marketers there’s so many signals

by marketers there’s so many signals competing for our attention it’s not

competing for our attention it’s not

competing for our attention it’s not just Twitter and Facebook it’s also

just Twitter and Facebook it’s also

just Twitter and Facebook it’s also cereal all right

cereal all right

cereal all right it’s sugar and coffee and tank and

it’s sugar and coffee and tank and

it’s sugar and coffee and tank and microwavable burritos I mean it’s all

microwavable burritos I mean it’s all

microwavable burritos I mean it’s all competing for your attention how we

competing for your attention how we

competing for your attention how we respond to that is going to determine

respond to that is going to determine

respond to that is going to determine the future health of humans in many ways

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