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Communicating your expertise (to everybody) | William Gibbons | TEDxEHC


[Applause]

[Applause] good evening so as you heard I’m a

good evening so as you heard I’m a

good evening so as you heard I’m a musicologist and that’s a fancy way of

musicologist and that’s a fancy way of

musicologist and that’s a fancy way of saying that it’s my job to think about

saying that it’s my job to think about

saying that it’s my job to think about talk about and write about music it’s

talk about and write about music it’s

talk about and write about music it’s amazing and I love it but when I went to

amazing and I love it but when I went to

amazing and I love it but when I went to college I had no idea it was the thing I

college I had no idea it was the thing I

college I had no idea it was the thing I could do literally no clue that

could do literally no clue that

could do literally no clue that musicology was a thing but whenever I’d

musicology was a thing but whenever I’d

musicology was a thing but whenever I’d go to my piano lessons I would always

go to my piano lessons I would always

go to my piano lessons I would always spend the first 15 minutes annoying my

spend the first 15 minutes annoying my

spend the first 15 minutes annoying my professor with questions who was this

professor with questions who was this

professor with questions who was this composer why is this music important

composer why is this music important

composer why is this music important today why did we play it like this

today why did we play it like this

today why did we play it like this instead of like that after a couple of

instead of like that after a couple of

instead of like that after a couple of probably exhausting years my teacher SAT

probably exhausting years my teacher SAT

probably exhausting years my teacher SAT me down for a talk and I remember it

me down for a talk and I remember it

me down for a talk and I remember it vividly he said you know until now I

vividly he said you know until now I

vividly he said you know until now I just thought you were killing time so I

just thought you were killing time so I

just thought you were killing time so I wouldn’t know you didn’t practice but

wouldn’t know you didn’t practice but

wouldn’t know you didn’t practice but now I think you might really be

now I think you might really be

now I think you might really be interested in this stuff so we told me

interested in this stuff so we told me

interested in this stuff so we told me what musicology was and he suggested

what musicology was and he suggested

what musicology was and he suggested maybe I should go to graduate school for

maybe I should go to graduate school for

maybe I should go to graduate school for that instead of her piano which now that

that instead of her piano which now that

that instead of her piano which now that i think about it is actually a little

i think about it is actually a little

i think about it is actually a little bit insulting but luckily for me he was

bit insulting but luckily for me he was

bit insulting but luckily for me he was absolutely right so after college I went

absolutely right so after college I went

absolutely right so after college I went off to graduate school for six years six

off to graduate school for six years six

off to graduate school for six years six years and not that I thought about it

years and not that I thought about it

years and not that I thought about it pretty much every day during that time

pretty much every day during that time

pretty much every day during that time or anything but six years is longer than

or anything but six years is longer than

or anything but six years is longer than people spend in business school and law

people spend in business school and law

people spend in business school and law school put together so why did it take

school put together so why did it take

school put together so why did it take so long because I had to become an

so long because I had to become an

so long because I had to become an expert here are a few of the things that

expert here are a few of the things that

expert here are a few of the things that I learned how to compose a fugue in the

I learned how to compose a fugue in the

I learned how to compose a fugue in the style of the composer jsbach how to

style of the composer jsbach how to

style of the composer jsbach how to recognize drumming patterns in

recognize drumming patterns in

recognize drumming patterns in afro-cuban music how to read and

afro-cuban music how to read and

afro-cuban music how to read and understand books of music philosophy in

understand books of music philosophy in

understand books of music philosophy in French and German I studied the impact

French and German I studied the impact

French and German I studied the impact of cassette tapes on music culture in

of cassette tapes on music culture in

of cassette tapes on music culture in 1980s india and the meanings of

1980s india and the meanings of

1980s india and the meanings of illustrations in 14th century music

illustrations in 14th century music

illustrations in 14th century music manuscripts

manuscripts

manuscripts and I spent months searching archives

and I spent months searching archives

and I spent months searching archives for missing letters unpublished

for missing letters unpublished

for missing letters unpublished manuscripts and obscure newspaper

manuscripts and obscure newspaper

manuscripts and obscure newspaper articles experts are important every

articles experts are important every

articles experts are important every field from quantum physics to auto

field from quantum physics to auto

field from quantum physics to auto repair has experts and that’s a good

repair has experts and that’s a good

repair has experts and that’s a good thing because we need experts experts

thing because we need experts experts

thing because we need experts experts make the world a better place but right

make the world a better place but right

make the world a better place but right now we’re on the cusp of a future where

now we’re on the cusp of a future where

now we’re on the cusp of a future where experts don’t matter and we have to try

experts don’t matter and we have to try

experts don’t matter and we have to try to fix that a startling number of people

to fix that a startling number of people

to fix that a startling number of people today either don’t trust experts or are

today either don’t trust experts or are

today either don’t trust experts or are simply unaware of what experts are

simply unaware of what experts are

simply unaware of what experts are saying climate science happens to be one

saying climate science happens to be one

saying climate science happens to be one good example because we have a lot of

good example because we have a lot of

good example because we have a lot of good polling data on that recent data

good polling data on that recent data

good polling data on that recent data from the Pew Research Center indicates

from the Pew Research Center indicates

from the Pew Research Center indicates that among PhD holding members of the

that among PhD holding members of the

that among PhD holding members of the American Association for the Advancement

American Association for the Advancement

American Association for the Advancement of science ninety-three percent believe

of science ninety-three percent believe

of science ninety-three percent believe the earth is warming as a result of

the earth is warming as a result of

the earth is warming as a result of human actions ninety-three percent

human actions ninety-three percent

human actions ninety-three percent that’s pretty good that’s been a that’s

that’s pretty good that’s been a that’s

that’s pretty good that’s been a that’s an a-minus may be right that’s what we

an a-minus may be right that’s what we

an a-minus may be right that’s what we call a solid consensus now the

call a solid consensus now the

call a solid consensus now the percentage of Americans who believe

percentage of Americans who believe

percentage of Americans who believe there’s consensus on this topic is

there’s consensus on this topic is

there’s consensus on this topic is twenty-seven percent that’s not good

twenty-seven percent that’s not good

twenty-seven percent that’s not good that means there’s a disconnect between

that means there’s a disconnect between

that means there’s a disconnect between what experts are saying and what

what experts are saying and what

what experts are saying and what non-experts are hearing now climate

non-experts are hearing now climate

non-experts are hearing now climate change is just one example we can find

change is just one example we can find

change is just one example we can find something similar in almost every field

something similar in almost every field

something similar in almost every field from medicine to economics to literary

from medicine to economics to literary

from medicine to economics to literary criticism there are a lot of reasons why

criticism there are a lot of reasons why

criticism there are a lot of reasons why faith and experts seems to be eroding we

faith and experts seems to be eroding we

faith and experts seems to be eroding we can blame the media the educational

can blame the media the educational

can blame the media the educational system social media bubbles

system social media bubbles

system social media bubbles opportunistic politicians and more but I

opportunistic politicians and more but I

opportunistic politicians and more but I think as experts and experts in training

think as experts and experts in training

think as experts and experts in training we have to be willing to take part of

we have to be willing to take part of

we have to be willing to take part of that blame on ourselves too because we

that blame on ourselves too because we

that blame on ourselves too because we often do a terrible job of communicating

often do a terrible job of communicating

often do a terrible job of communicating about the same subjects we’re so

about the same subjects we’re so

about the same subjects we’re so passionate about I learned so many

passionate about I learned so many

passionate about I learned so many things while becoming an expert but one

things while becoming an expert but one

things while becoming an expert but one thing I never

thing I never

thing I never was really taught was how to communicate

was really taught was how to communicate

was really taught was how to communicate with people who aren’t also experts and

with people who aren’t also experts and

with people who aren’t also experts and I’m not alone in fact not only are we

I’m not alone in fact not only are we

I’m not alone in fact not only are we not sure how but a lot of experts seem

not sure how but a lot of experts seem

not sure how but a lot of experts seem unclear about whether we even should try

unclear about whether we even should try

unclear about whether we even should try to communicate across a broad spectrum

to communicate across a broad spectrum

to communicate across a broad spectrum of people we often make the mistake of

of people we often make the mistake of

of people we often make the mistake of acquainting complexity of expression

acquainting complexity of expression

acquainting complexity of expression with complexity of thought for me

with complexity of thought for me

with complexity of thought for me somewhere in grad school I started

somewhere in grad school I started

somewhere in grad school I started believing that to be successful I had to

believing that to be successful I had to

believing that to be successful I had to make everything pretty much as

make everything pretty much as

make everything pretty much as complicated as it could be i would

complicated as it could be i would

complicated as it could be i would literally write a paragraph and then go

literally write a paragraph and then go

literally write a paragraph and then go back and rewrite it to be less

back and rewrite it to be less

back and rewrite it to be less understandable how messed up is that I

understandable how messed up is that I

understandable how messed up is that I wanted more jargony buzz words more

wanted more jargony buzz words more

wanted more jargony buzz words more references to trendy scholars more words

references to trendy scholars more words

references to trendy scholars more words and phrases that no one would actually

and phrases that no one would actually

and phrases that no one would actually ever use in conversation like these be

ever use in conversation like these be

ever use in conversation like these be honest raise your hand if you’ve ever

honest raise your hand if you’ve ever

honest raise your hand if you’ve ever used one of these words in a paper I

used one of these words in a paper I

used one of these words in a paper I knew it now that kind of communicating

knew it now that kind of communicating

knew it now that kind of communicating can sometimes help you be taken

can sometimes help you be taken

can sometimes help you be taken seriously among your expert peers it’s

seriously among your expert peers it’s

seriously among your expert peers it’s like a secret handshake that only the

like a secret handshake that only the

like a secret handshake that only the really cool kids know with cool being

really cool kids know with cool being

really cool kids know with cool being highly subjective in this case but

highly subjective in this case but

highly subjective in this case but somewhere in the course of learning to

somewhere in the course of learning to

somewhere in the course of learning to walk talk think and write like an expert

walk talk think and write like an expert

walk talk think and write like an expert we can lose track of the fact that in

we can lose track of the fact that in

we can lose track of the fact that in some context that same language can be

some context that same language can be

some context that same language can be off-putting or alienating now I want to

off-putting or alienating now I want to

off-putting or alienating now I want to be one hundred percent clear I am not

be one hundred percent clear I am not

be one hundred percent clear I am not advocating for dumbing down what it is

advocating for dumbing down what it is

advocating for dumbing down what it is that we do I’m not even arguing against

that we do I’m not even arguing against

that we do I’m not even arguing against discipline specific language we just

discipline specific language we just

discipline specific language we just have to know when and how to use it

have to know when and how to use it

have to know when and how to use it believe me I love a good debate about

believe me I love a good debate about

believe me I love a good debate about thorny issues that come up in my own

thorny issues that come up in my own

thorny issues that come up in my own research on video game music so if

research on video game music so if

research on video game music so if anybody wants to talk with me after the

anybody wants to talk with me after the

anybody wants to talk with me after the talk about let’s say deconstructing

talk about let’s say deconstructing

talk about let’s say deconstructing paradigms of Ludo narrative dissonance

paradigms of Ludo narrative dissonance

paradigms of Ludo narrative dissonance please feel free but if I’m not

please feel free but if I’m not

please feel free but if I’m not advocating for dumbing down what am i

advocating for dumbing down what am i

advocating for dumbing down what am i advocating for I think we have to become

advocating for I think we have to become

advocating for I think we have to become better at what linguists call code

better at what linguists call code

better at what linguists call code switching we have to understand how to

switching we have to understand how to

switching we have to understand how to change the way that we communicate

change the way that we communicate

change the way that we communicate based on who it is that we’re talking to

based on who it is that we’re talking to

based on who it is that we’re talking to those of us who are educators need to

those of us who are educators need to

those of us who are educators need to teach those skills and all of us need to

teach those skills and all of us need to

teach those skills and all of us need to work on developing and refining them

work on developing and refining them

work on developing and refining them constantly it’s not always easy take it

constantly it’s not always easy take it

constantly it’s not always easy take it from me I’ve given talks in front of

from me I’ve given talks in front of

from me I’ve given talks in front of some of the leading figures in my field

some of the leading figures in my field

some of the leading figures in my field and I’ve published hundreds of pages of

and I’ve published hundreds of pages of

and I’ve published hundreds of pages of scholarly books and articles but

scholarly books and articles but

scholarly books and articles but communicating with non-experts that’s

communicating with non-experts that’s

communicating with non-experts that’s tough stuff for the last few years I’ve

tough stuff for the last few years I’ve

tough stuff for the last few years I’ve really dedicated myself to getting

really dedicated myself to getting

really dedicated myself to getting better at it and it’s taken me way

better at it and it’s taken me way

better at it and it’s taken me way outside my comfort zone sometimes I

outside my comfort zone sometimes I

outside my comfort zone sometimes I write articles for magazines or blogs

write articles for magazines or blogs

write articles for magazines or blogs instead of for academic journals or I

instead of for academic journals or I

instead of for academic journals or I give informal pre-concert talks before

give informal pre-concert talks before

give informal pre-concert talks before music concerts in my area like the fort

music concerts in my area like the fort

music concerts in my area like the fort worth opera or the Dallas Symphony

worth opera or the Dallas Symphony

worth opera or the Dallas Symphony earlier this week for example for the

earlier this week for example for the

earlier this week for example for the second time i sat on stage in a packed

second time i sat on stage in a packed

second time i sat on stage in a packed concert hall and gave commentary for a

concert hall and gave commentary for a

concert hall and gave commentary for a program of video game music for the

program of video game music for the

program of video game music for the dallas wins one of the world’s leading

dallas wins one of the world’s leading

dallas wins one of the world’s leading wind bands it’s been terrifying and you

wind bands it’s been terrifying and you

wind bands it’s been terrifying and you should do it too because it’s also been

should do it too because it’s also been

should do it too because it’s also been unbelievably rewarding so how do we do

unbelievably rewarding so how do we do

unbelievably rewarding so how do we do that there are so many different ways

that there are so many different ways

that there are so many different ways and we each have to find our own path

and we each have to find our own path

and we each have to find our own path because we’re all good at different

because we’re all good at different

because we’re all good at different things but let me give you just three

things but let me give you just three

things but let me give you just three sort of simple tips to help you get

sort of simple tips to help you get

sort of simple tips to help you get started first edit edit edit when you

started first edit edit edit when you

started first edit edit edit when you write something for a non-expert

write something for a non-expert

write something for a non-expert audience it’s going to take a lot of TLC

audience it’s going to take a lot of TLC

audience it’s going to take a lot of TLC especially when you’re used to writing

especially when you’re used to writing

especially when you’re used to writing term papers or academic articles every

term papers or academic articles every

term papers or academic articles every single sentence that I right I say does

single sentence that I right I say does

single sentence that I right I say does this help people understand this better

this help people understand this better

this help people understand this better and does it help get them as passionate

and does it help get them as passionate

and does it help get them as passionate about this subject as I am and if not it

about this subject as I am and if not it

about this subject as I am and if not it gets cut even if I think it’s great to

gets cut even if I think it’s great to

gets cut even if I think it’s great to ask for help ask everybody and I mean

ask for help ask everybody and I mean

ask for help ask everybody and I mean everybody I send things to my friends to

everybody I send things to my friends to

everybody I send things to my friends to my colleagues to my former teachers

my colleagues to my former teachers

my colleagues to my former teachers basically anybody I could corner in a

basically anybody I could corner in a

basically anybody I could corner in a hallway or guilt trip with an email

hallway or guilt trip with an email

hallway or guilt trip with an email truth time I’m the tenured professor and

truth time I’m the tenured professor and

truth time I’m the tenured professor and I still send a lot of what I write to my

I still send a lot of what I write to my

I still send a lot of what I write to my mother so she

mother so she

mother so she tell me if it makes sense to a non

tell me if it makes sense to a non

tell me if it makes sense to a non musicologist there is no shame in asking

musicologist there is no shame in asking

musicologist there is no shame in asking for other people’s advice three practice

for other people’s advice three practice

for other people’s advice three practice communicating every chance you get when

communicating every chance you get when

communicating every chance you get when you run into a friend from high school

you run into a friend from high school

you run into a friend from high school and they ask you what you’re up to maybe

and they ask you what you’re up to maybe

and they ask you what you’re up to maybe don’t just say I’m working in a lab say

don’t just say I’m working in a lab say

don’t just say I’m working in a lab say I’m working to develop new medical

I’m working to develop new medical

I’m working to develop new medical treatments or I’m researching new ways

treatments or I’m researching new ways

treatments or I’m researching new ways to clean up the water use that time to

to clean up the water use that time to

to clean up the water use that time to open up space for discussion talk with

open up space for discussion talk with

open up space for discussion talk with that old lady at church about how you’re

that old lady at church about how you’re

that old lady at church about how you’re directing a play that deals with civil

directing a play that deals with civil

directing a play that deals with civil rights or tell that friendly stranger on

rights or tell that friendly stranger on

rights or tell that friendly stranger on the bus all about your term paper on

the bus all about your term paper on

the bus all about your term paper on Bollywood films or bond with your

Bollywood films or bond with your

Bollywood films or bond with your cousins at Thanksgiving about that great

cousins at Thanksgiving about that great

cousins at Thanksgiving about that great class you’re taking on income inequality

class you’re taking on income inequality

class you’re taking on income inequality in Appalachia it feels weird it really

in Appalachia it feels weird it really

in Appalachia it feels weird it really really does it takes hard work and it

really does it takes hard work and it

really does it takes hard work and it takes courage to communicate outside our

takes courage to communicate outside our

takes courage to communicate outside our comfort zones but it’s essential that we

comfort zones but it’s essential that we

comfort zones but it’s essential that we put in that effort and we learn how to

put in that effort and we learn how to

put in that effort and we learn how to do it the world needs experts now more

do it the world needs experts now more

do it the world needs experts now more than ever before and it needs you all to

than ever before and it needs you all to

than ever before and it needs you all to be those experts it needs you to make

be those experts it needs you to make

be those experts it needs you to make breakthroughs in the labs and in the

breakthroughs in the labs and in the

breakthroughs in the labs and in the concert halls and in the classrooms but

concert halls and in the classrooms but

concert halls and in the classrooms but it also needs you to be experts who can

it also needs you to be experts who can

it also needs you to be experts who can break through to other people we have to

break through to other people we have to

break through to other people we have to do our best to engage with the many

do our best to engage with the many

do our best to engage with the many different types of people that are all

different types of people that are all

different types of people that are all around us because only then can we help

around us because only then can we help

around us because only then can we help them see the value in the things that

them see the value in the things that

them see the value in the things that we’re so passionate about it’s a tall

we’re so passionate about it’s a tall

we’re so passionate about it’s a tall order i know but you can do it trust me

order i know but you can do it trust me

order i know but you can do it trust me i’m an expert thank

”

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