I’m Evan Carmichael welcome to another edition of ask Evan in today’s episode
edition of ask Evan in today’s episode
edition of ask Evan in today’s episode I’m going to answer question from one of
I’m going to answer question from one of
I’m going to answer question from one of my Twitter followers lady Abigail who
my Twitter followers lady Abigail who
my Twitter followers lady Abigail who wrote in about a new product that she
wrote in about a new product that she
wrote in about a new product that she created called an easy slide pet
created called an easy slide pet
created called an easy slide pet bandanna invention and wanted for me to
bandanna invention and wanted for me to
bandanna invention and wanted for me to let her know what I think so she
let her know what I think so she
let her know what I think so she included the YouTube video that I loaded
included the YouTube video that I loaded
included the YouTube video that I loaded up here and so just watching this
up here and so just watching this
up here and so just watching this basically what it does is it allows a
basically what it does is it allows a
basically what it does is it allows a collar for your pet if you have a cat or
collar for your pet if you have a cat or
collar for your pet if you have a cat or dog to slide through the bandanna so it
dog to slide through the bandanna so it
dog to slide through the bandanna so it makes it easy for pets to wear so I have
makes it easy for pets to wear so I have
makes it easy for pets to wear so I have a dog I’ve had dogs my whole life from
a dog I’ve had dogs my whole life from
a dog I’ve had dogs my whole life from big dogs like german shepherds and right
big dogs like german shepherds and right
big dogs like german shepherds and right now we have a tiny dog which is a
now we have a tiny dog which is a
now we have a tiny dog which is a Maltese and you know we’ve never used
Maltese and you know we’ve never used
Maltese and you know we’ve never used bandanas but there are a lot of people
bandanas but there are a lot of people
bandanas but there are a lot of people who do like to bend down a concept I
who do like to bend down a concept I
who do like to bend down a concept I think for you the biggest thing to help
think for you the biggest thing to help
think for you the biggest thing to help you launch this is try to build around
you launch this is try to build around
you launch this is try to build around the customer and this is the same for
the customer and this is the same for
the customer and this is the same for any new business it can be really hard
any new business it can be really hard
any new business it can be really hard to sell new products right and
to sell new products right and
to sell new products right and especially selling the consumer market
especially selling the consumer market
especially selling the consumer market can be super tough so the best thing you
can be super tough so the best thing you
can be super tough so the best thing you can do is try to build your product
can do is try to build your product
can do is try to build your product around a paying customer who has a
around a paying customer who has a
around a paying customer who has a problem and sees this as a potential
problem and sees this as a potential
problem and sees this as a potential opportunity to help them out ideal you
opportunity to help them out ideal you
opportunity to help them out ideal you can go after a business customer so I
can go after a business customer so I
can go after a business customer so I try to find businesses who also target
try to find businesses who also target
try to find businesses who also target the dog market and cap market and no
the dog market and cap market and no
the dog market and cap market and no pitch this concept to them and see is
pitch this concept to them and see is
pitch this concept to them and see is there a design that could work for them
there a design that could work for them
there a design that could work for them where they could help promote it and
where they could help promote it and
where they could help promote it and they would buy it you know maybe it’s
they would buy it you know maybe it’s
they would buy it you know maybe it’s their logo on it or maybe a specific
their logo on it or maybe a specific
their logo on it or maybe a specific designs that your partner up with local
designs that your partner up with local
designs that your partner up with local artists or whatever it is I try to
artists or whatever it is I try to
artists or whatever it is I try to partner up with brands who are already
partner up with brands who are already
partner up with brands who are already selling to your market there you have an
selling to your market there you have an
selling to your market there you have an established base and try to get them to
established base and try to get them to
established base and try to get them to fly and Dancing’s in quantities so
fly and Dancing’s in quantities so
fly and Dancing’s in quantities so approach them with the idea but to know
approach them with the idea but to know
approach them with the idea but to know you know what the concept is all about
you know what the concept is all about
you know what the concept is all about I see what they think about it see if
I see what they think about it see if
I see what they think about it see if they have any logos or design or artwork
they have any logos or design or artwork
they have any logos or design or artwork that they have in mind and see if you
that they have in mind and see if you
that they have in mind and see if you can line up a deal through that you can
can line up a deal through that you can
can line up a deal through that you can go after the consumer market it’s it’s a
go after the consumer market it’s it’s a
go after the consumer market it’s it’s a tough slog you could do it through
tough slog you could do it through
tough slog you could do it through social media and you know do more of
social media and you know do more of
social media and you know do more of these videos show people using it try to
these videos show people using it try to
these videos show people using it try to make them you know some fun videos and
make them you know some fun videos and
make them you know some fun videos and hopefully that will help generate some
hopefully that will help generate some
hopefully that will help generate some attention but it can be really really
attention but it can be really really
attention but it can be really really tough selling to consumer market with
tough selling to consumer market with
tough selling to consumer market with the new product and you can spend a lot
the new product and you can spend a lot
the new product and you can spend a lot of money creating all sorts of different
of money creating all sorts of different
of money creating all sorts of different designs that never fly off the shelf so
designs that never fly off the shelf so
designs that never fly off the shelf so a better strategy in my view at least
a better strategy in my view at least
a better strategy in my view at least would be to go out and try to make those
would be to go out and try to make those
would be to go out and try to make those partnerships with bigger companies who
partnerships with bigger companies who
partnerships with bigger companies who are against l into your market try to
are against l into your market try to
are against l into your market try to find ways to work with them let them
find ways to work with them let them
find ways to work with them let them pick the design get an order up front
pick the design get an order up front
pick the design get an order up front and you know they can help help you
and you know they can help help you
and you know they can help help you build your business and then later on if
build your business and then later on if
build your business and then later on if you want you can go out to consumer
you want you can go out to consumer
you want you can go out to consumer market with some fun designs its kind of
market with some fun designs its kind of
market with some fun designs its kind of brand building and gets you out there
brand building and gets you out there
brand building and gets you out there but you have money coming in from your
but you have money coming in from your
but you have money coming in from your customer so find a big customer who you
customer so find a big customer who you
customer so find a big customer who you can build your business around and
can build your business around and
can build your business around and you’re a lot a lot closer to having your
you’re a lot a lot closer to having your
you’re a lot a lot closer to having your business become successful so hopefully
business become successful so hopefully
business become successful so hopefully that helped it’s a cool little invention
that helped it’s a cool little invention
that helped it’s a cool little invention for those of you watching video if you
for those of you watching video if you
for those of you watching video if you liked it please give it a thumbs up
liked it please give it a thumbs up
liked it please give it a thumbs up below it it makes me want to do more of
below it it makes me want to do more of
below it it makes me want to do more of these videos for you guys and I always
these videos for you guys and I always
these videos for you guys and I always appreciate seeing those come in it makes
appreciate seeing those come in it makes
appreciate seeing those come in it makes my day so thank you and if you have a
my day so thank you and if you have a
my day so thank you and if you have a comment about this product or if you
comment about this product or if you
comment about this product or if you want me to review one of your product so
want me to review one of your product so
want me to review one of your product so you have another question feel free to
you have another question feel free to
you have another question feel free to leave it in the comment section below
leave it in the comment section below
leave it in the comment section below and I’ll definitely check it out and
and I’ll definitely check it out and
and I’ll definitely check it out and we’ll see you on the next episode
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