hi I’m Evan Carmichael welcome to an edition of ask Evan today’s episode is
edition of ask Evan today’s episode is
edition of ask Evan today’s episode is brought to you by telus Hawks business
brought to you by telus Hawks business
brought to you by telus Hawks business which is a great resource for
which is a great resource for
which is a great resource for entrepreneurs looking for ideas and
entrepreneurs looking for ideas and
entrepreneurs looking for ideas and motivation to grow their business as a
motivation to grow their business as a
motivation to grow their business as a great blog attached to it which I am one
great blog attached to it which I am one
great blog attached to it which I am one of the writers for so go check it out
of the writers for so go check it out
of the writers for so go check it out and today’s question is Matthew by one
and today’s question is Matthew by one
and today’s question is Matthew by one of our readers dawn rodent asking Evan
of our readers dawn rodent asking Evan
of our readers dawn rodent asking Evan can you respond to YouTube as a
can you respond to YouTube as a
can you respond to YouTube as a marketing tool Thank You dawn so thanks
marketing tool Thank You dawn so thanks
marketing tool Thank You dawn so thanks to the question Don I think a common
to the question Don I think a common
to the question Don I think a common question a lot of entrepreneur thinking
question a lot of entrepreneur thinking
question a lot of entrepreneur thinking about should I get into video or not and
about should I get into video or not and
about should I get into video or not and will help me grow my business and I can
will help me grow my business and I can
will help me grow my business and I can share my story I first started using
share my story I first started using
share my story I first started using YouTube because I found that I was a
YouTube because I found that I was a
YouTube because I found that I was a visual learner so I found I would absorb
visual learner so I found I would absorb
visual learner so I found I would absorb more I saw video of something then if I
more I saw video of something then if I
more I saw video of something then if I read syntax or listen to just an audio
read syntax or listen to just an audio
read syntax or listen to just an audio only version so I wanted to be able to
only version so I wanted to be able to
only version so I wanted to be able to share that with my readers as well and
share that with my readers as well and
share that with my readers as well and my first youtube videos were of the
my first youtube videos were of the
my first youtube videos were of the famous entrepreneur profiles and I found
famous entrepreneur profiles and I found
famous entrepreneur profiles and I found that that was a really great way to get
that that was a really great way to get
that that was a really great way to get the message across so whatever you know
the message across so whatever you know
the message across so whatever you know probably service you’re promoting
probably service you’re promoting
probably service you’re promoting creating a quick video of it is a
creating a quick video of it is a
creating a quick video of it is a awesome way to be able to communicate
awesome way to be able to communicate
awesome way to be able to communicate that more effectively to people and
that more effectively to people and
that more effectively to people and reach more people as well youtube mix
reach more people as well youtube mix
reach more people as well youtube mix really easy to be able to go up there
really easy to be able to go up there
really easy to be able to go up there and reach a big audience my first videos
and reach a big audience my first videos
and reach a big audience my first videos I’m not on the video that much I say a
I’m not on the video that much I say a
I’m not on the video that much I say a couple things and then there’s pictures
couple things and then there’s pictures
couple things and then there’s pictures that come up and this is my voice so if
that come up and this is my voice so if
that come up and this is my voice so if I’m talking about a famous entrepreneur
I’m talking about a famous entrepreneur
I’m talking about a famous entrepreneur say Oprah Winfrey I would come on and
say Oprah Winfrey I would come on and
say Oprah Winfrey I would come on and say hey I’m Evan Carmichael in or do
say hey I’m Evan Carmichael in or do
say hey I’m Evan Carmichael in or do this video on Oprah Winfrey and tell a
this video on Oprah Winfrey and tell a
this video on Oprah Winfrey and tell a little bit of butter story and then
little bit of butter story and then
little bit of butter story and then would cut the pictures of Oprah and
would cut the pictures of Oprah and
would cut the pictures of Oprah and would be my force behind it so it’s a
would be my force behind it so it’s a
would be my force behind it so it’s a easy way to kind of first get into video
easy way to kind of first get into video
easy way to kind of first get into video if you’re not too comfortable in front
if you’re not too comfortable in front
if you’re not too comfortable in front of the camera my first videos were
of the camera my first videos were
of the camera my first videos were pretty bad too in terms of the quality
pretty bad too in terms of the quality
pretty bad too in terms of the quality with the camera and you can go back on
with the camera and you can go back on
with the camera and you can go back on my youtube channel and look at the
my youtube channel and look at the
my youtube channel and look at the history I haven’t deleted them but the
history I haven’t deleted them but the
history I haven’t deleted them but the content is still great but the quality
content is still great but the quality
content is still great but the quality of the video is pretty bad but that
of the video is pretty bad but that
of the video is pretty bad but that that you learn as you go and do more
that you learn as you go and do more
that you learn as you go and do more videos since then i found that now i do
videos since then i found that now i do
videos since then i found that now i do a lot of videos answering questions just
a lot of videos answering questions just
a lot of videos answering questions just like yours and at first when people
like yours and at first when people
like yours and at first when people would email me questions or write them
would email me questions or write them
would email me questions or write them in the farms on blogs i would always
in the farms on blogs i would always
in the farms on blogs i would always write a response and i found that that
write a response and i found that that
write a response and i found that that was really great and it really helped
was really great and it really helped
was really great and it really helped that one person but i wanted to be able
that one person but i wanted to be able
that one person but i wanted to be able to help more people and i found it
to help more people and i found it
to help more people and i found it through the videos people have the same
through the videos people have the same
through the videos people have the same question so that one person has a
question so that one person has a
question so that one person has a question there’s you know thousands of
question there’s you know thousands of
question there’s you know thousands of other people who also have that same
other people who also have that same
other people who also have that same question so by creating the video I’m
question so by creating the video I’m
question so by creating the video I’m able to help a lot more people and
able to help a lot more people and
able to help a lot more people and hopefully the person I’m helping to I
hopefully the person I’m helping to I
hopefully the person I’m helping to I can help more intensely because they’re
can help more intensely because they’re
can help more intensely because they’re getting a video version of instead of
getting a video version of instead of
getting a video version of instead of just a written written quote by me so I
just a written written quote by me so I
just a written written quote by me so I try to release a video every day now on
try to release a video every day now on
try to release a video every day now on my youtube channel and I usually filmed
my youtube channel and I usually filmed
my youtube channel and I usually filmed them once a week on a Wednesday morning
them once a week on a Wednesday morning
them once a week on a Wednesday morning and then they get scheduled up to go out
and then they get scheduled up to go out
and then they get scheduled up to go out during the week but that’s been a great
during the week but that’s been a great
during the week but that’s been a great way to also build a connection with my
way to also build a connection with my
way to also build a connection with my readers so they can see me instead of
readers so they can see me instead of
readers so they can see me instead of just you know reading reading my my
just you know reading reading my my
just you know reading reading my my content so if you’re trying to build a
content so if you’re trying to build a
content so if you’re trying to build a connection with your audience and being
connection with your audience and being
connection with your audience and being established as an expert people like to
established as an expert people like to
established as an expert people like to work with people they feel they have a
work with people they feel they have a
work with people they feel they have a connection with and they people like to
connection with and they people like to
connection with and they people like to buy from people on set of you know
buy from people on set of you know
buy from people on set of you know corporations or you know people who
corporations or you know people who
corporations or you know people who they’re not sure who they are so having
they’re not sure who they are so having
they’re not sure who they are so having a video is great way to be able to get
a video is great way to be able to get
a video is great way to be able to get your message across so I’m not sure what
your message across so I’m not sure what
your message across so I’m not sure what what part of the service your kind of
what part of the service your kind of
what part of the service your kind of cell but they would definitely be a
cell but they would definitely be a
cell but they would definitely be a great idea to create a welcome video
great idea to create a welcome video
great idea to create a welcome video explaining you know who you are why you
explaining you know who you are why you
explaining you know who you are why you started your business tell your story a
started your business tell your story a
started your business tell your story a little bit get people hooked it involved
little bit get people hooked it involved
little bit get people hooked it involved and the longer they spend watching the
and the longer they spend watching the
and the longer they spend watching the videos and longer they spend on your
videos and longer they spend on your
videos and longer they spend on your site the more likely they are to take
site the more likely they are to take
site the more likely they are to take whatever next step you want them today
whatever next step you want them today
whatever next step you want them today if it’s you know sign up for your
if it’s you know sign up for your
if it’s you know sign up for your newsletter buy your product hire you for
newsletter buy your product hire you for
newsletter buy your product hire you for a consulting project or whatever it is
a consulting project or whatever it is
a consulting project or whatever it is so it is a great way to help you do that
so it is a great way to help you do that
so it is a great way to help you do that if you look at landing pages those with
if you look at landing pages those with
if you look at landing pages those with the video have a much higher conversion
the video have a much higher conversion
the video have a much higher conversion rate typically than those without so
rate typically than those without so
rate typically than those without so again people like watching the videos it
again people like watching the videos it
again people like watching the videos it helps keep them on the site longer it
helps keep them on the site longer it
helps keep them on the site longer it helps convince them and answer the
helps convince them and answer the
helps convince them and answer the questions such a few you know are
questions such a few you know are
questions such a few you know are friendly and have a nice smile and
friendly and have a nice smile and
friendly and have a nice smile and look trustworthy then they’re much more
look trustworthy then they’re much more
look trustworthy then they’re much more likely to convert people to take
likely to convert people to take
likely to convert people to take whatever next step you want them to take
whatever next step you want them to take
whatever next step you want them to take the last thing about YouTube that really
the last thing about YouTube that really
the last thing about YouTube that really like is it’s it’s own search engine and
like is it’s it’s own search engine and
like is it’s it’s own search engine and we get a lot of people who view the
we get a lot of people who view the
we get a lot of people who view the videos because I send them to the videos
videos because I send them to the videos
videos because I send them to the videos and I promoted on my blog at the social
and I promoted on my blog at the social
and I promoted on my blog at the social media but a lot of people find it
media but a lot of people find it
media but a lot of people find it through a YouTube so we try to optimize
through a YouTube so we try to optimize
through a YouTube so we try to optimize the videos for different keywords and
the videos for different keywords and
the videos for different keywords and new people are finding me who would
new people are finding me who would
new people are finding me who would never found me before so they searched
never found me before so they searched
never found me before so they searched Egypt directly in YouTube or these
Egypt directly in YouTube or these
Egypt directly in YouTube or these YouTube videos are showing up in the
YouTube videos are showing up in the
YouTube videos are showing up in the Google results when you type in whatever
Google results when you type in whatever
Google results when you type in whatever keyword so it’s a lot easier to rank at
keyword so it’s a lot easier to rank at
keyword so it’s a lot easier to rank at least right now for YouTube video than
least right now for YouTube video than
least right now for YouTube video than it is in the regular Google search
it is in the regular Google search
it is in the regular Google search engine so that’s another great way to be
engine so that’s another great way to be
engine so that’s another great way to be able to get your message across is to to
able to get your message across is to to
able to get your message across is to to create the videos so I love YouTube I
create the videos so I love YouTube I
create the videos so I love YouTube I think you should definitely check it out
think you should definitely check it out
think you should definitely check it out and try it out I wouldn’t spend too much
and try it out I wouldn’t spend too much
and try it out I wouldn’t spend too much money on it and and you don’t
money on it and and you don’t
money on it and and you don’t necessarily have to have a really
necessarily have to have a really
necessarily have to have a really high-end production value I think it’s
high-end production value I think it’s
high-end production value I think it’s more important that your authentic and
more important that your authentic and
more important that your authentic and genuine and you get your message across
genuine and you get your message across
genuine and you get your message across as long as people can see you and hear
as long as people can see you and hear
as long as people can see you and hear you one of the big mistakes I made
you one of the big mistakes I made
you one of the big mistakes I made earlier on was not having microphone so
earlier on was not having microphone so
earlier on was not having microphone so people said we love it but looking we
people said we love it but looking we
people said we love it but looking we can’t really hear what you’re saying so
can’t really hear what you’re saying so
can’t really hear what you’re saying so that’s a great boost as you can have a
that’s a great boost as you can have a
that’s a great boost as you can have a microphone but yeah just simple
microphone but yeah just simple
microphone but yeah just simple production get your message across be
production get your message across be
production get your message across be authentic and people will want to watch
authentic and people will want to watch
authentic and people will want to watch it and hopefully take that next step and
it and hopefully take that next step and
it and hopefully take that next step and and no buy your product hire you in
and no buy your product hire you in
and no buy your product hire you in consulting get excited for newsletter
consulting get excited for newsletter
consulting get excited for newsletter whatever it is that you want them to do
whatever it is that you want them to do
whatever it is that you want them to do so hope that helps done and you know
so hope that helps done and you know
so hope that helps done and you know again thank you to tellus arts business
again thank you to tellus arts business
again thank you to tellus arts business for sponsoring this video if you have a
for sponsoring this video if you have a
for sponsoring this video if you have a question feel free to leave it below I
question feel free to leave it below I
question feel free to leave it below I always try to answer those or if you
always try to answer those or if you
always try to answer those or if you leave a comment on one of our blog posts
leave a comment on one of our blog posts
leave a comment on one of our blog posts on color socks business I always try to
on color socks business I always try to
on color socks business I always try to respond to those ones as well and of
respond to those ones as well and of
respond to those ones as well and of course if you like the video please give
course if you like the video please give
course if you like the video please give it a thumbs up it makes want to do more
it a thumbs up it makes want to do more
it a thumbs up it makes want to do more of these videos for you guys so thank
of these videos for you guys so thank
of these videos for you guys so thank you and you’ll see you on the next
you and you’ll see you on the next
you and you’ll see you on the next episode
”
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