hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to do a website review
episode I’m going to do a website review
episode I’m going to do a website review from one of my readers Linden who sent
from one of my readers Linden who sent
from one of my readers Linden who sent me a link to his site holistic high tech
me a link to his site holistic high tech
me a link to his site holistic high tech comm so we’re gonna check it out and see
comm so we’re gonna check it out and see
comm so we’re gonna check it out and see what kind of advice wouldn’t give them
what kind of advice wouldn’t give them
what kind of advice wouldn’t give them so here we go it loads so at first
so here we go it loads so at first
so here we go it loads so at first glance I’m not really sure what this
glance I’m not really sure what this
glance I’m not really sure what this business does this is weaving the
business does this is weaving the
business does this is weaving the internet into the fabric of your
internet into the fabric of your
internet into the fabric of your business but I’m not quite sure what you
business but I’m not quite sure what you
business but I’m not quite sure what you do as a business so I see a couple of
do as a business so I see a couple of
do as a business so I see a couple of stock photography photos I definitely be
stock photography photos I definitely be
stock photography photos I definitely be clearer here so let’s read a little bit
clearer here so let’s read a little bit
clearer here so let’s read a little bit more see what it says welcome holistic
more see what it says welcome holistic
more see what it says welcome holistic health practitioner every day you listen
health practitioner every day you listen
health practitioner every day you listen to clients needs visions cleary business
to clients needs visions cleary business
to clients needs visions cleary business earns you money getting a client’s it’s
earns you money getting a client’s it’s
earns you money getting a client’s it’s missing if a website is not like present
missing if a website is not like present
missing if a website is not like present so okay so I guess you’re helping health
so okay so I guess you’re helping health
so okay so I guess you’re helping health practitioners get websites I would
practitioners get websites I would
practitioners get websites I would definitely change this around and to
definitely change this around and to
definitely change this around and to start and make it really clear right
start and make it really clear right
start and make it really clear right from the beginning what you do so you
from the beginning what you do so you
from the beginning what you do so you know we help help particulars get set up
know we help help particulars get set up
know we help help particulars get set up online we’re talk about the different
online we’re talk about the different
online we’re talk about the different pains and frustrations of people who are
pains and frustrations of people who are
pains and frustrations of people who are trying to do it themselves and how you
trying to do it themselves and how you
trying to do it themselves and how you can step in and provide a professional
can step in and provide a professional
can step in and provide a professional service to help them out it’s actually a
service to help them out it’s actually a
service to help them out it’s actually a really good service and one that’s
really good service and one that’s
really good service and one that’s really needed because a lot of these
really needed because a lot of these
really needed because a lot of these health practitioners you know they’re
health practitioners you know they’re
health practitioners you know they’re really experts of what they do and
really experts of what they do and
really experts of what they do and they’re not experts in website design
they’re not experts in website design
they’re not experts in website design and this is an opportunity for you to
and this is an opportunity for you to
and this is an opportunity for you to really help them out so it’s a it’s a
really help them out so it’s a it’s a
really help them out so it’s a it’s a really value I’d serve as a thing but
really value I’d serve as a thing but
really value I’d serve as a thing but you might want to do a better job
you might want to do a better job
you might want to do a better job clearly explaining what you do so it’s
clearly explaining what you do so it’s
clearly explaining what you do so it’s easier for them to understand so what
easier for them to understand so what
easier for them to understand so what else does your online presence
else does your online presence
else does your online presence authentically describe what you do well
authentically describe what you do well
authentically describe what you do well okay so part of it is also start
okay so part of it is also start
okay so part of it is also start describing what you do to write that’ll
describing what you do to write that’ll
describing what you do to write that’ll make it easier for them to understand
make it easier for them to understand
make it easier for them to understand what you’re all about let’s click on
what you’re all about let’s click on
what you’re all about let’s click on little few more links to see what the
little few more links to see what the
little few more links to see what the about page is all about so you’ve
about page is all about so you’ve
about page is all about so you’ve dedicated your company your life online
dedicated your company your life online
dedicated your company your life online presence your store and this is great so
presence your store and this is great so
presence your store and this is great so it’s really good to tell your story and
it’s really good to tell your story and
it’s really good to tell your story and this looks like it goes on so that’s
this looks like it goes on so that’s
this looks like it goes on so that’s that’s awesome people like to buy from
that’s awesome people like to buy from
that’s awesome people like to buy from people and the more you can weave your
people and the more you can weave your
people and the more you can weave your own person
own person
own person a story and why you got into it and have
a story and why you got into it and have
a story and why you got into it and have something that people can relate to
something that people can relate to
something that people can relate to easily the easier it is to get people to
easily the easier it is to get people to
easily the easier it is to get people to want to take that next step with you
want to take that next step with you
want to take that next step with you because you look authentic so the one
because you look authentic so the one
because you look authentic so the one thing I would probably add here is a
thing I would probably add here is a
thing I would probably add here is a picture so I don’t see your picture
picture so I don’t see your picture
picture so I don’t see your picture anywhere so I definitely put a picture
anywhere so I definitely put a picture
anywhere so I definitely put a picture of yourself smiling happy Linden
of yourself smiling happy Linden
of yourself smiling happy Linden definitely right here at the top and
definitely right here at the top and
definitely right here at the top and then maybe a few more pictures coming
then maybe a few more pictures coming
then maybe a few more pictures coming down this is a lot of text to read so I
down this is a lot of text to read so I
down this is a lot of text to read so I definitely split it up with maybe sub
definitely split it up with maybe sub
definitely split it up with maybe sub headlines with bigger bigger fonts and
headlines with bigger bigger fonts and
headlines with bigger bigger fonts and some more pictures of you maybe there’s
some more pictures of you maybe there’s
some more pictures of you maybe there’s some easy sections you can divide this
some easy sections you can divide this
some easy sections you can divide this into but it’s great that you have a
into but it’s great that you have a
into but it’s great that you have a story a lot of companies don’t do this
story a lot of companies don’t do this
story a lot of companies don’t do this and I think you really should something
and I think you really should something
and I think you really should something like this my vision could be much bigger
like this my vision could be much bigger
like this my vision could be much bigger the picture of you writing your vision
the picture of you writing your vision
the picture of you writing your vision or thinking about your vision or telling
or thinking about your vision or telling
or thinking about your vision or telling somebody about your vision I just try to
somebody about your vision I just try to
somebody about your vision I just try to add a little bit more to it but this is
add a little bit more to it but this is
add a little bit more to it but this is a this is a fantastic start looking a
a this is a fantastic start looking a
a this is a fantastic start looking a little bit more I see that you have a
little bit more I see that you have a
little bit more I see that you have a subscribe box here this is great I don’t
subscribe box here this is great I don’t
subscribe box here this is great I don’t know what you’re gonna be sending people
know what you’re gonna be sending people
know what you’re gonna be sending people but again you it’s a great idea that the
but again you it’s a great idea that the
but again you it’s a great idea that the thought is great you want people to sign
thought is great you want people to sign
thought is great you want people to sign up your email it’s a fantastic way to
up your email it’s a fantastic way to
up your email it’s a fantastic way to keep in touch with people and turn
keep in touch with people and turn
keep in touch with people and turn somebody from just a visitor into having
somebody from just a visitor into having
somebody from just a visitor into having an ongoing relationship with you what I
an ongoing relationship with you what I
an ongoing relationship with you what I definitely want to put here is just you
definitely want to put here is just you
definitely want to put here is just you know telling them what they’re going to
know telling them what they’re going to
know telling them what they’re going to receive so I don’t know how many
receive so I don’t know how many
receive so I don’t know how many subscribers you’ve gotten it’s probably
subscribers you’ve gotten it’s probably
subscribers you’ve gotten it’s probably pretty low i would say no talk about
pretty low i would say no talk about
pretty low i would say no talk about what they’re going to get if it’s a
what they’re going to get if it’s a
what they’re going to get if it’s a monthly weekly newsletter whatever it is
monthly weekly newsletter whatever it is
monthly weekly newsletter whatever it is some of the benefits that are attached
some of the benefits that are attached
some of the benefits that are attached to it maybe you give some kind of free
to it maybe you give some kind of free
to it maybe you give some kind of free white paper or free download to
white paper or free download to
white paper or free download to encourage them to want to sign up to
encourage them to want to sign up to
encourage them to want to sign up to start with for example if you had you
start with for example if you had you
start with for example if you had you know the 10 biggest mistakes health care
know the 10 biggest mistakes health care
know the 10 biggest mistakes health care practitioners make when starting up
practitioners make when starting up
practitioners make when starting up online get it for free when you
online get it for free when you
online get it for free when you subscribe to our newsletter and then
subscribe to our newsletter and then
subscribe to our newsletter and then provide lots of our in the newsletter as
provide lots of our in the newsletter as
provide lots of our in the newsletter as well that’s a good hook that you can get
well that’s a good hook that you can get
well that’s a good hook that you can get people to want to leave their email and
people to want to leave their email and
people to want to leave their email and name so great and it’s it you above the
name so great and it’s it you above the
name so great and it’s it you above the fold easy to see just make sure you’re
fold easy to see just make sure you’re
fold easy to see just make sure you’re you’re offering a little bit more value
you’re offering a little bit more value
you’re offering a little bit more value and explain what you do to get more
and explain what you do to get more
and explain what you do to get more people actually following it up with you
people actually following it up with you
people actually following it up with you and that’s something you can also offer
and that’s something you can also offer
and that’s something you can also offer as a service later on I guess to your
as a service later on I guess to your
as a service later on I guess to your clients is even doing the same thing for
clients is even doing the same thing for
clients is even doing the same thing for them
them
them from an SEO perspective of something
from an SEO perspective of something
from an SEO perspective of something you’re asking about i definitely look at
you’re asking about i definitely look at
you’re asking about i definitely look at your title tags so let’s start at the
your title tags so let’s start at the
your title tags so let’s start at the home page so your title tag adjust
home page so your title tag adjust
home page so your title tag adjust holistic high tech now this is not
holistic high tech now this is not
holistic high tech now this is not probably a really you know high no money
probably a really you know high no money
probably a really you know high no money keyword for you I try to target
keyword for you I try to target
keyword for you I try to target different keywords that you think might
different keywords that you think might
different keywords that you think might bring in some business so your most
bring in some business so your most
bring in some business so your most important keyword you definitely put on
important keyword you definitely put on
important keyword you definitely put on your homepage and then also talk about
your homepage and then also talk about
your homepage and then also talk about that content here on your site so i
that content here on your site so i
that content here on your site so i don’t know if it’s you know holistic
don’t know if it’s you know holistic
don’t know if it’s you know holistic health care website color is not
health care website color is not
health care website color is not something that’s going to be searched
something that’s going to be searched
something that’s going to be searched that often you’re also small websites
that often you’re also small websites
that often you’re also small websites it’s hard to go after the the big super
it’s hard to go after the the big super
it’s hard to go after the the big super competitive names because you’re in a
competitive names because you’re in a
competitive names because you’re in a competitive market but if you need shit
competitive market but if you need shit
competitive market but if you need shit and go after the various practitioners
and go after the various practitioners
and go after the various practitioners that are potential clients for you then
that are potential clients for you then
that are potential clients for you then that could really help so let’s maybe
that could really help so let’s maybe
that could really help so let’s maybe learn a little bit more about your
learn a little bit more about your
learn a little bit more about your clients see what kind of content you can
clients see what kind of content you can
clients see what kind of content you can create so again a lot of texts you might
create so again a lot of texts you might
create so again a lot of texts you might want to put some pictures in here or
want to put some pictures in here or
want to put some pictures in here or make some would make this a little bit
make some would make this a little bit
make some would make this a little bit bigger so it stands out a little bit
bigger so it stands out a little bit
bigger so it stands out a little bit more makes it easier to read but this is
more makes it easier to read but this is
more makes it easier to read but this is great here it’s a target audience so you
great here it’s a target audience so you
great here it’s a target audience so you know acupuncture is energy healers
know acupuncture is energy healers
know acupuncture is energy healers fitness trainers I think about what is
fitness trainers I think about what is
fitness trainers I think about what is the most important one and maybe one or
the most important one and maybe one or
the most important one and maybe one or two and put that on your homepage and
two and put that on your homepage and
two and put that on your homepage and then also try to optimize and create
then also try to optimize and create
then also try to optimize and create content around each of these so you know
content around each of these so you know
content around each of these so you know instead of just trying to rank for
instead of just trying to rank for
instead of just trying to rank for websites you’re trying to rank for
websites you’re trying to rank for
websites you’re trying to rank for websites for energy healers or websites
websites for energy healers or websites
websites for energy healers or websites for holistic nutritionist for each one
for holistic nutritionist for each one
for holistic nutritionist for each one of this you should have its own landing
of this you should have its own landing
of this you should have its own landing page has content that’s specifically
page has content that’s specifically
page has content that’s specifically interesting and valuable for each of
interesting and valuable for each of
interesting and valuable for each of your different types of clients so it
your different types of clients so it
your different types of clients so it may not be a very popular keyword for
may not be a very popular keyword for
may not be a very popular keyword for websites for energy healers but people
websites for energy healers but people
websites for energy healers but people who are searching for that but probably
who are searching for that but probably
who are searching for that but probably energy healers who need a website so
energy healers who need a website so
energy healers who need a website so it’s really targeted and if it’s not too
it’s really targeted and if it’s not too
it’s really targeted and if it’s not too competitive it’s probably easy to rank
competitive it’s probably easy to rank
competitive it’s probably easy to rank for so I definitely create pages for
for so I definitely create pages for
for so I definitely create pages for each of these targeted at each of these
each of these targeted at each of these
each of these targeted at each of these groups because somebody who’s a you know
groups because somebody who’s a you know
groups because somebody who’s a you know organic farmer is not going to type
organic farmer is not going to type
organic farmer is not going to type energy healer websites right and they
energy healer websites right and they
energy healer websites right and they may not type holistic health websites
may not type holistic health websites
may not type holistic health websites which is what you’re kind of viewing
which is what you’re kind of viewing
which is what you’re kind of viewing your business around so I would
your business around so I would
your business around so I would definitely go specific and create a
definitely go specific and create a
definitely go specific and create a landing page for each one and create
landing page for each one and create
landing page for each one and create ongoing content
ongoing content
ongoing content you have a blog here so let’s check that
you have a blog here so let’s check that
you have a blog here so let’s check that out quickly so good you have content
out quickly so good you have content
out quickly so good you have content here on your blog let’s see what you’ve
here on your blog let’s see what you’ve
here on your blog let’s see what you’ve got is read this entry that may be a few
got is read this entry that may be a few
got is read this entry that may be a few too many social media icons on that last
too many social media icons on that last
too many social media icons on that last page that we saw there but so health
page that we saw there but so health
page that we saw there but so health freedom Expo okay now this is the most
freedom Expo okay now this is the most
freedom Expo okay now this is the most recent blog post and it’s from april
recent blog post and it’s from april
recent blog post and it’s from april 2011 i’m sitting here it’s June 2012 or
2011 i’m sitting here it’s June 2012 or
2011 i’m sitting here it’s June 2012 or when this video came out it may be
when this video came out it may be
when this video came out it may be really July we’ll see but that’s still a
really July we’ll see but that’s still a
really July we’ll see but that’s still a long time so you definitely want to have
long time so you definitely want to have
long time so you definitely want to have more content up here posted regularly I
more content up here posted regularly I
more content up here posted regularly I try for at least once a week the length
try for at least once a week the length
try for at least once a week the length is good a lot of times people post
is good a lot of times people post
is good a lot of times people post content that’s too short so that’s great
content that’s too short so that’s great
content that’s too short so that’s great and you have responses which is
and you have responses which is
and you have responses which is fantastic so a lot of people have a hard
fantastic so a lot of people have a hard
fantastic so a lot of people have a hard time getting people to respond to their
time getting people to respond to their
time getting people to respond to their blog post so it’s great that you
blog post so it’s great that you
blog post so it’s great that you promoted it I definitely just try to get
promoted it I definitely just try to get
promoted it I definitely just try to get more frequency and you could even cut
more frequency and you could even cut
more frequency and you could even cut that down a little bit you’ll see how
that down a little bit you’ll see how
that down a little bit you’ll see how many words it is that you’re probably
many words it is that you’re probably
many words it is that you’re probably pretty good you want to look at 500
pretty good you want to look at 500
pretty good you want to look at 500 words plus so that’s a good amount but
words plus so that’s a good amount but
words plus so that’s a good amount but just look at creating the schedule and
just look at creating the schedule and
just look at creating the schedule and trying to post once a week and make sure
trying to post once a week and make sure
trying to post once a week and make sure you have some kind of call to action
you have some kind of call to action
you have some kind of call to action here so for people who are visiting the
here so for people who are visiting the
here so for people who are visiting the site now this is of interest to somebody
site now this is of interest to somebody
site now this is of interest to somebody and the you know potentially then need
and the you know potentially then need
and the you know potentially then need some services have something here one
some services have something here one
some services have something here one sentence at the end to say you know you
sentence at the end to say you know you
sentence at the end to say you know you can contact me here or to learn more
can contact me here or to learn more
can contact me here or to learn more about our services click here I’d also
about our services click here I’d also
about our services click here I’d also show related post so show other stuff
show related post so show other stuff
show related post so show other stuff that you’ve written so somebody lands on
that you’ve written so somebody lands on
that you’ve written so somebody lands on this page from a search then they’ll be
this page from a search then they’ll be
this page from a search then they’ll be able to look at a couple more of your
able to look at a couple more of your
able to look at a couple more of your posts really easily that are highly
posts really easily that are highly
posts really easily that are highly targeted and related to the one they
targeted and related to the one they
targeted and related to the one they read before making a decision to
read before making a decision to
read before making a decision to subscribe to your newsletter or to
subscribe to your newsletter or to
subscribe to your newsletter or to contact you so overall I think it’s a
contact you so overall I think it’s a
contact you so overall I think it’s a very you needed service for the group
very you needed service for the group
very you needed service for the group that you’re going after I think you’ve
that you’re going after I think you’ve
that you’re going after I think you’ve kind of got a good start going on here
kind of got a good start going on here
kind of got a good start going on here but could use some work following those
but could use some work following those
but could use some work following those suggestions that I laid out for those
suggestions that I laid out for those
suggestions that I laid out for those are watching I hope you enjoyed if you
are watching I hope you enjoyed if you
are watching I hope you enjoyed if you like the video please give me a thumbs
like the video please give me a thumbs
like the video please give me a thumbs up it always makes me happy it makes you
up it always makes me happy it makes you
up it always makes me happy it makes you want to do more of these videos for you
want to do more of these videos for you
want to do more of these videos for you guys and if you have a comment about
guys and if you have a comment about
guys and if you have a comment about this web
this web
this web I love to hear from you if you want to
I love to hear from you if you want to
I love to hear from you if you want to leave a comment or if you have a
leave a comment or if you have a
leave a comment or if you have a question about your website or question
question about your website or question
question about your website or question or anything that we talked about here
or anything that we talked about here
or anything that we talked about here today feel free to leave it in the
today feel free to leave it in the
today feel free to leave it in the comments below and I’ll see you on the
comments below and I’ll see you on the
comments below and I’ll see you on the next episode
”
Be First to Comment