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WHY WE SUCCEED – The BEST Advice From Billionaires


[Music]

[Music] you you have to have a lot of passion

you you have to have a lot of passion

you you have to have a lot of passion for what you’re doing and it’s totally

for what you’re doing and it’s totally

for what you’re doing and it’s totally true and the reason is is because it’s

true and the reason is is because it’s

true and the reason is is because it’s so hard that if you don’t any rational

so hard that if you don’t any rational

so hard that if you don’t any rational person would give up it’s really hard

person would give up it’s really hard

person would give up it’s really hard and you have to do it over a sustained

and you have to do it over a sustained

and you have to do it over a sustained period of time so if you don’t love it

period of time so if you don’t love it

period of time so if you don’t love it if you’re not having fun doing it you

if you’re not having fun doing it you

if you’re not having fun doing it you don’t really love it you’re gonna give

don’t really love it you’re gonna give

don’t really love it you’re gonna give up and that’s what happens to most

up and that’s what happens to most

up and that’s what happens to most people actually if you really look at

people actually if you really look at

people actually if you really look at that the ones that ended up you know

that the ones that ended up you know

that the ones that ended up you know being successful unquote the eyes of

being successful unquote the eyes of

being successful unquote the eyes of society and the ones that didn’t

society and the ones that didn’t

society and the ones that didn’t oftentimes it’s the ones that are

oftentimes it’s the ones that are

oftentimes it’s the ones that are successful loved what they did so they

successful loved what they did so they

successful loved what they did so they could persevere well you know when it

could persevere well you know when it

could persevere well you know when it got really tough and and the ones that

got really tough and and the ones that

got really tough and and the ones that didn’t love it quit because they’re

didn’t love it quit because they’re

didn’t love it quit because they’re saying right who would want to put up

saying right who would want to put up

saying right who would want to put up with this stuff if you don’t love it so

with this stuff if you don’t love it so

with this stuff if you don’t love it so it’s a lot of hard work and and it’s a

it’s a lot of hard work and and it’s a

it’s a lot of hard work and and it’s a lot of worrying constantly and if you

lot of worrying constantly and if you

lot of worrying constantly and if you don’t love it you’re gonna fail so you

don’t love it you’re gonna fail so you

don’t love it you’re gonna fail so you got to love it you got to have passion

got to love it you got to have passion

got to love it you got to have passion [Music]

when you grow up you tend to get told

when you grow up you tend to get told that the world is the way it is and your

that the world is the way it is and your

that the world is the way it is and your your life is just to live your life

your life is just to live your life

your life is just to live your life inside the world try not to bash into

inside the world try not to bash into

inside the world try not to bash into the walls too much try to have a nice

the walls too much try to have a nice

the walls too much try to have a nice family life have fun save a little money

but life that’s a very limited life life

but life that’s a very limited life life can be much broader once you discover

can be much broader once you discover

can be much broader once you discover one simple fact and that is everything

one simple fact and that is everything

one simple fact and that is everything around you that you call life was made

around you that you call life was made

around you that you call life was made up by people that were no smarter than

up by people that were no smarter than

up by people that were no smarter than you and you can change it you can

you and you can change it you can

you and you can change it you can influence it you can you can build your

influence it you can you can build your

influence it you can you can build your own things that other people can use and

own things that other people can use and

own things that other people can use and the minute that you understand that you

the minute that you understand that you

the minute that you understand that you can poke life and actually something

can poke life and actually something

can poke life and actually something will you know if you push in something

will you know if you push in something

will you know if you push in something will pop out the other side that you can

will pop out the other side that you can

will pop out the other side that you can you can change it you can mold it that’s

you can change it you can mold it that’s

you can change it you can mold it that’s maybe the most important thing is to

maybe the most important thing is to

maybe the most important thing is to shake off this that this erroneous

shake off this that this erroneous

shake off this that this erroneous notion that life is is there and you’re

notion that life is is there and you’re

notion that life is is there and you’re just gonna live in it versus embrace it

just gonna live in it versus embrace it

just gonna live in it versus embrace it change it improve it make your mark upon

change it improve it make your mark upon

change it improve it make your mark upon it I I think that’s very important and

it I I think that’s very important and

it I I think that’s very important and however you learn that once you learn it

however you learn that once you learn it

however you learn that once you learn it you’ll want to change life and make it

you’ll want to change life and make it

you’ll want to change life and make it better because it’s kind of messed up in

better because it’s kind of messed up in

better because it’s kind of messed up in a lot of ways once you learn that you’ll

a lot of ways once you learn that you’ll

a lot of ways once you learn that you’ll never be the same again

it’s very interesting I was worth about

it’s very interesting I was worth about over a million dollars when I was 23 and

over a million dollars when I was 23 and

over a million dollars when I was 23 and over ten million dollars from I was 24

over ten million dollars from I was 24

over ten million dollars from I was 24 and over a hundred million dollars when

and over a hundred million dollars when

and over a hundred million dollars when I was 25 and it wasn’t that important

I was 25 and it wasn’t that important

I was 25 and it wasn’t that important because I never did it for the money I I

because I never did it for the money I I

because I never did it for the money I I think money is wonderful thing because

think money is wonderful thing because

think money is wonderful thing because it enables you to do things it enables

it enables you to do things it enables

it enables you to do things it enables you to invest in ideas that don’t have a

you to invest in ideas that don’t have a

you to invest in ideas that don’t have a short-term payback and things like that

short-term payback and things like that

short-term payback and things like that but especially at that point in my life

but especially at that point in my life

but especially at that point in my life it was it was not the most important

it was it was not the most important

it was it was not the most important thing the most important thing was the

thing the most important thing was the

thing the most important thing was the company the people the products we were

company the people the products we were

company the people the products we were making what we were gonna enable people

making what we were gonna enable people

making what we were gonna enable people to do with these products so I didn’t

to do with these products so I didn’t

to do with these products so I didn’t think about it a great deal you know I

think about it a great deal you know I

think about it a great deal you know I never sold any stock just really

never sold any stock just really

never sold any stock just really believed that the company would would do

believed that the company would would do

believed that the company would would do very well over the long term

now is the time to take risk you don’t

now is the time to take risk you don’t have kids as you get older your

have kids as you get older your

have kids as you get older your obligations increase so your and once

obligations increase so your and once

obligations increase so your and once you have a family you start taking risk

you have a family you start taking risk

you have a family you start taking risk not just for yourself but for your

not just for yourself but for your

not just for yourself but for your family as well it gets much harder to do

family as well it gets much harder to do

family as well it gets much harder to do things that might not work out so now is

things that might not work out so now is

things that might not work out so now is the time to do that before you before

the time to do that before you before

the time to do that before you before you have those obligations so I would

you have those obligations so I would

you have those obligations so I would encourage you to take risks now to do

encourage you to take risks now to do

encourage you to take risks now to do something bold you won’t regret it

really liking what you do what whatever

really liking what you do what whatever area that you get into given that you

area that you get into given that you

area that you get into given that you know even if you if you’re the best the

know even if you if you’re the best the

know even if you if you’re the best the best there’s always a chance of failure

best there’s always a chance of failure

best there’s always a chance of failure so I think it’s important that you

so I think it’s important that you

so I think it’s important that you really like whatever you’re doing if you

really like whatever you’re doing if you

really like whatever you’re doing if you don’t like it life is too short if you

don’t like it life is too short if you

don’t like it life is too short if you like what you’re doing you think about

like what you’re doing you think about

like what you’re doing you think about it even when you’re not working I mean

it even when you’re not working I mean

it even when you’re not working I mean it’ll just it’s something that your mind

it’ll just it’s something that your mind

it’ll just it’s something that your mind is drawn to and and if you don’t like it

is drawn to and and if you don’t like it

is drawn to and and if you don’t like it you just really can’t make a work I

you just really can’t make a work I

you just really can’t make a work I think

we focus on on signal over noise a lot

we focus on on signal over noise a lot of companies get confused that they

of companies get confused that they

of companies get confused that they spend money on things that don’t

spend money on things that don’t

spend money on things that don’t actually make the product better for

actually make the product better for

actually make the product better for example at Tesla with we’ve never spent

example at Tesla with we’ve never spent

example at Tesla with we’ve never spent any money on advertising we put all of

any money on advertising we put all of

any money on advertising we put all of the money into R&D and manufacturing and

the money into R&D and manufacturing and

the money into R&D and manufacturing and design to try to make the car as good as

design to try to make the car as good as

design to try to make the car as good as possible and I think that’s that’s

possible and I think that’s that’s

possible and I think that’s that’s that’s the way to go before for any

that’s the way to go before for any

that’s the way to go before for any given company just keep thinking about

given company just keep thinking about

given company just keep thinking about are these efforts that people are

are these efforts that people are

are these efforts that people are expending are they resulting in a better

expending are they resulting in a better

expending are they resulting in a better product or service and if they’re not

product or service and if they’re not

product or service and if they’re not stopped there’s effort

you know personally I think every time

you know personally I think every time is a perfect time to start a business

is a perfect time to start a business

is a perfect time to start a business there’s no bad times if you do the work

there’s no bad times if you do the work

there’s no bad times if you do the work if you do the preparation you’ll know

if you do the preparation you’ll know

if you do the preparation you’ll know when it’s time and it doesn’t mean that

when it’s time and it doesn’t mean that

when it’s time and it doesn’t mean that it won’t be a little bit scary but you

it won’t be a little bit scary but you

it won’t be a little bit scary but you know it’s you know and you don’t have to

know it’s you know and you don’t have to

know it’s you know and you don’t have to quit the daytime job if you don’t feel

quit the daytime job if you don’t feel

quit the daytime job if you don’t feel that all that comfortable and you can

that all that comfortable and you can

that all that comfortable and you can give it a run at night but whatever

give it a run at night but whatever

give it a run at night but whatever works for you now with the internet

works for you now with the internet

works for you now with the internet you’ve got all the choices in the world

you’ve got all the choices in the world

you’ve got all the choices in the world and you can just go out there and do

and you can just go out there and do

and you can just go out there and do your own thing and and you know set up a

your own thing and and you know set up a

your own thing and and you know set up a business part-time passion I’ve always

business part-time passion I’ve always

business part-time passion I’ve always had for business and being an

had for business and being an

had for business and being an entrepreneur the trend that transfers

entrepreneur the trend that transfers

entrepreneur the trend that transfers into the mavs I’ve always been

into the mavs I’ve always been

into the mavs I’ve always been passionate some people thought you know

passionate some people thought you know

passionate some people thought you know it’s a it’s more OCD than anything else

it’s a it’s more OCD than anything else

it’s a it’s more OCD than anything else which i think is a great trait for an

which i think is a great trait for an

which i think is a great trait for an entrepreneur when I you know I mentioned

entrepreneur when I you know I mentioned

entrepreneur when I you know I mentioned the stamp business I would stay up till

the stamp business I would stay up till

the stamp business I would stay up till 3:00 4:00 in the morning even though I

3:00 4:00 in the morning even though I

3:00 4:00 in the morning even though I had to get up and go to school and read

had to get up and go to school and read

had to get up and go to school and read Lin stamp news and Scots stamp journals

Lin stamp news and Scots stamp journals

Lin stamp news and Scots stamp journals and have them all memorized and and use

and have them all memorized and and use

and have them all memorized and and use that to give myself an edge even when I

that to give myself an edge even when I

that to give myself an edge even when I was in college I’d be in live in the

was in college I’d be in live in the

was in college I’d be in live in the library reading business books and just

library reading business books and just

library reading business books and just looking for business biographies and

looking for business biographies and

looking for business biographies and just reading all I could about business

just reading all I could about business

just reading all I could about business when I had Micro solutions and you know

when I had Micro solutions and you know

when I had Micro solutions and you know I started with no money

I started with no money

I started with no money you know I pull all-nighters in in front

you know I pull all-nighters in in front

you know I pull all-nighters in in front of borrowed computers teaching myself

of borrowed computers teaching myself

of borrowed computers teaching myself software and and how to program

they come up with an idea

they come up with an idea they’ll google it and if they don’t see

they’ll google it and if they don’t see

they’ll google it and if they don’t see it in the first two pages they think

it in the first two pages they think

it in the first two pages they think it’s original you’ve got to go back

it’s original you’ve got to go back

it’s original you’ve got to go back right because over the past 15 years

right because over the past 15 years

right because over the past 15 years there’s so many different businesses

there’s so many different businesses

there’s so many different businesses that have tried and failed you have to

that have tried and failed you have to

that have tried and failed you have to go back and find those and learn from

go back and find those and learn from

go back and find those and learn from those so you’ve got to understand all

those so you’ve got to understand all

those so you’ve got to understand all the implications and you have to learn

the implications and you have to learn

the implications and you have to learn from history and so the best advice I

from history and so the best advice I

from history and so the best advice I can give you on a video before talking

can give you on a video before talking

can give you on a video before talking to you or emailing with you is that

to you or emailing with you is that

to you or emailing with you is that you’ve got to find out the history of

you’ve got to find out the history of

you’ve got to find out the history of people who have tried your idea because

people who have tried your idea because

people who have tried your idea because there’s a 99.99999% chance that your

there’s a 99.99999% chance that your

there’s a 99.99999% chance that your ideas could try before that’s not a good

ideas could try before that’s not a good

ideas could try before that’s not a good reason not to start it because you might

reason not to start it because you might

reason not to start it because you might be able to outperform them but you

be able to outperform them but you

be able to outperform them but you better learn from the history of your

better learn from the history of your

better learn from the history of your idea because you know what they say

idea because you know what they say

idea because you know what they say about people who don’t learn from

about people who don’t learn from

about people who don’t learn from history

the most important thing about running a

the most important thing about running a company is to remember all the time what

company is to remember all the time what

company is to remember all the time what a company is a company is simply a group

a company is a company is simply a group

a company is a company is simply a group of people and as a leader of people you

of people and as a leader of people you

of people and as a leader of people you have to be a great listener you have to

have to be a great listener you have to

have to be a great listener you have to be a great motivator you have to be very

be a great motivator you have to be very

be a great motivator you have to be very good at praising and looking for the

good at praising and looking for the

good at praising and looking for the best in people you know people are no

best in people you know people are no

best in people you know people are no different from from flowers if you water

different from from flowers if you water

different from from flowers if you water flowers they flourish if you praise

flowers they flourish if you praise

flowers they flourish if you praise people they flourish and and that’s a

people they flourish and and that’s a

people they flourish and and that’s a critical attribute of a leader I’ve

critical attribute of a leader I’ve

critical attribute of a leader I’ve never actually thought I was you know

never actually thought I was you know

never actually thought I was you know starting a company as such and I just

starting a company as such and I just

starting a company as such and I just saw situations as I traveled in life

saw situations as I traveled in life

saw situations as I traveled in life where I felt I could improve on the way

where I felt I could improve on the way

where I felt I could improve on the way things have been done by other people so

things have been done by other people so

things have been done by other people so you know so one way favorite phrases is

you know so one way favorite phrases is

you know so one way favorite phrases is screw it let’s do it and I’ve used that

screw it let’s do it and I’ve used that

screw it let’s do it and I’ve used that phrase a lot of times and we and and we

phrase a lot of times and we and and we

phrase a lot of times and we and and we you know we just love going in and

you know we just love going in and

you know we just love going in and trying to shake up industries and doing

trying to shake up industries and doing

trying to shake up industries and doing it better than it’s been done before the

it better than it’s been done before the

it better than it’s been done before the New York Times did a review and they did

New York Times did a review and they did

New York Times did a review and they did some market research and they said you

some market research and they said you

some market research and they said you know first of all with a name like

know first of all with a name like

know first of all with a name like virgin it’s not going to go the whole

virgin it’s not going to go the whole

virgin it’s not going to go the whole way but secondly that they did market

way but secondly that they did market

way but secondly that they did market research which said only 7% of people

research which said only 7% of people

research which said only 7% of people would fly on an airline called virgin

would fly on an airline called virgin

would fly on an airline called virgin and and we put our hands up and said 7%

and and we put our hands up and said 7%

and and we put our hands up and said 7% would be just fine so so we carried on

would be just fine so so we carried on

would be just fine so so we carried on with it but there were a lot of there

with it but there were a lot of there

with it but there were a lot of there are a lot of skeptics out there and

are a lot of skeptics out there and

are a lot of skeptics out there and there always will be lots of skeptics

there always will be lots of skeptics

there always will be lots of skeptics when when you want to start something

when when you want to start something

when when you want to start something new everybody will tell you why it’s a

new everybody will tell you why it’s a

new everybody will tell you why it’s a bad idea why you shouldn’t do it why

bad idea why you shouldn’t do it why

bad idea why you shouldn’t do it why you’ll you don’t lose everything you’ve

you’ll you don’t lose everything you’ve

you’ll you don’t lose everything you’ve got and in the end you just got to get

got and in the end you just got to get

got and in the end you just got to get out and try to prove them wrong

out and try to prove them wrong

out and try to prove them wrong good luck

when I didn’t graduate from universities

when I didn’t graduate from universities and before you know for three years I

and before you know for three years I

and before you know for three years I tried fill-in to universities so I apply

tried fill-in to universities so I apply

tried fill-in to universities so I apply jobs or 30 times don’t reject it

jobs or 30 times don’t reject it

jobs or 30 times don’t reject it I went for a police if you know you’re

I went for a police if you know you’re

I went for a police if you know you’re not good I went to you know even the KFC

not good I went to you know even the KFC

not good I went to you know even the KFC when KFC came to China come to I say gee

when KFC came to China come to I say gee

when KFC came to China come to I say gee 24 people went for the job 23 people

24 people went for the job 23 people

24 people went for the job 23 people accepted I was the only one guy and we

accepted I was the only one guy and we

accepted I was the only one guy and we went for please five people all of them

went for please five people all of them

went for please five people all of them accepted I was the only guy than

accepted I was the only guy than

accepted I was the only guy than aristocracy villain so to me being

aristocracy villain so to me being

aristocracy villain so to me being turned down rejected out by the way I

turned down rejected out by the way I

turned down rejected out by the way I told you that I would I apply for

told you that I would I apply for

told you that I would I apply for Harvard for 10 times rejected we believe

Harvard for 10 times rejected we believe

Harvard for 10 times rejected we believe I cook on very different from the Wall

I cook on very different from the Wall

I cook on very different from the Wall Street we believe custom number one in

Street we believe custom number one in

Street we believe custom number one in pride number to share another customer

pride number to share another customer

pride number to share another customer one employee to share memory yeah are we

one employee to share memory yeah are we

one employee to share memory yeah are we again this is my religion you know if

again this is my religion you know if

again this is my religion you know if you it’s the custom that pays the money

you it’s the custom that pays the money

you it’s the custom that pays the money it’s the employees that drive the

it’s the employees that drive the

it’s the employees that drive the innovation it’s the shareholding sheriff

innovation it’s the shareholding sheriff

innovation it’s the shareholding sheriff hood always say you know I remember the

hood always say you know I remember the

hood always say you know I remember the day before we IPO and a lot of people

day before we IPO and a lot of people

day before we IPO and a lot of people Sage cannot keep up the shares we were

Sage cannot keep up the shares we were

Sage cannot keep up the shares we were long-term shareholders but when the

long-term shareholders but when the

long-term shareholders but when the crisis came these guys long assumed it

crisis came these guys long assumed it

crisis came these guys long assumed it you know they ran away run away by the

you know they ran away run away by the

you know they ran away run away by the people who stayed custom stay

people who stayed custom stay

people who stayed custom stay [Music]

[Music]

[Music] most people complain where the

most people complain where the

most people complain where the opportunities people start complaining

opportunities people start complaining

opportunities people start complaining some people complain some stuff people’s

some people complain some stuff people’s

some people complain some stuff people’s have to change themselves changing

have to change themselves changing

have to change themselves changing others

[Music]

[Music] you know people really if you really

you know people really if you really

you know people really if you really think about it people want to do

think about it people want to do

think about it people want to do business with people they like I mean

business with people they like I mean

business with people they like I mean every now and then you’ll do a deal with

every now and then you’ll do a deal with

every now and then you’ll do a deal with the devil but you don’t really like the

the devil but you don’t really like the

the devil but you don’t really like the devil but you have do it sometimes but

devil but you have do it sometimes but

devil but you have do it sometimes but you really much rather do business with

you really much rather do business with

you really much rather do business with somebody you like somebody who shares

somebody you like somebody who shares

somebody you like somebody who shares your value somebody who you know is

your value somebody who you know is

your value somebody who you know is committed to the same objectives you are

committed to the same objectives you are

committed to the same objectives you are somebody’s willing to work as hard as

somebody’s willing to work as hard as

somebody’s willing to work as hard as you are and when you find those people

you are and when you find those people

you are and when you find those people those are the people you want to bring

those are the people you want to bring

those are the people you want to bring under your tent to be part of your

under your tent to be part of your

under your tent to be part of your business objective and you’ve got to do

business objective and you’ve got to do

business objective and you’ve got to do that by you know sort of presenting

that by you know sort of presenting

that by you know sort of presenting yourself in a way that people clearly

yourself in a way that people clearly

yourself in a way that people clearly understand that you are committed to

understand that you are committed to

understand that you are committed to creating values business people want to

creating values business people want to

creating values business people want to create value it doesn’t mean they don’t

create value it doesn’t mean they don’t

create value it doesn’t mean they don’t want to have fun doesn’t mean that they

want to have fun doesn’t mean that they

want to have fun doesn’t mean that they don’t want to be involved in other kinds

don’t want to be involved in other kinds

don’t want to be involved in other kinds of things but if you can say go to

of things but if you can say go to

of things but if you can say go to someone and convince them that I can

someone and convince them that I can

someone and convince them that I can help you create value and by your

help you create value and by your

help you create value and by your ability to articulate that and to

ability to articulate that and to

ability to articulate that and to communicate it and to give people the

communicate it and to give people the

communicate it and to give people the impression that you will work as hard as

impression that you will work as hard as

impression that you will work as hard as they will to create that value you’re

they will to create that value you’re

they will to create that value you’re gonna find people wanting to come to you

if you don’t believe in yourself if you

if you don’t believe in yourself if you don’t believe that you can overcome

don’t believe that you can overcome

don’t believe that you can overcome obstacles if you don’t believe you have

obstacles if you don’t believe you have

obstacles if you don’t believe you have the work ethic if you don’t believe you

the work ethic if you don’t believe you

the work ethic if you don’t believe you have the inner confidence to project to

have the inner confidence to project to

have the inner confidence to project to other people it’ll never happen because

other people it’ll never happen because

other people it’ll never happen because part of starting a business is not

part of starting a business is not

part of starting a business is not having not only having the vision of an

having not only having the vision of an

having not only having the vision of an idea you’ve got to build around you a

idea you’ve got to build around you a

idea you’ve got to build around you a team of stakeholders who believe in you

team of stakeholders who believe in you

team of stakeholders who believe in you people follow leaders people invest in

people follow leaders people invest in

people follow leaders people invest in leaders people support people who have a

leaders people support people who have a

leaders people support people who have a vision and are willing to and are able

vision and are willing to and are able

vision and are willing to and are able to articulate it and not just stability

to articulate it and not just stability

to articulate it and not just stability you know a lot of people are good I got

you know a lot of people are good I got

you know a lot of people are good I got a good gift for gab it’s the ability to

a good gift for gab it’s the ability to

a good gift for gab it’s the ability to convince people that you’re gonna be

convince people that you’re gonna be

convince people that you’re gonna be part of something that’s going to be

part of something that’s going to be

part of something that’s going to be successful you’re going to share in the

successful you’re going to share in the

successful you’re going to share in the success it’s going to be beneficial to

success it’s going to be beneficial to

success it’s going to be beneficial to you and your family in the long run

you and your family in the long run

you and your family in the long run you’re going to be respected for what

you’re going to be respected for what

you’re going to be respected for what you contribute and you’re going to have

you contribute and you’re going to have

you contribute and you’re going to have an opportunity to fulfill your own

an opportunity to fulfill your own

an opportunity to fulfill your own dreams consistent with the dream of the

dreams consistent with the dream of the

dreams consistent with the dream of the person you’re working with if you can

person you’re working with if you can

person you’re working with if you can convey that sense of confidence in that

convey that sense of confidence in that

convey that sense of confidence in that consent that sense of leadership and

consent that sense of leadership and

consent that sense of leadership and focus on giving people an opportunity to

focus on giving people an opportunity to

focus on giving people an opportunity to grow and be successful with you you’re

grow and be successful with you you’re

grow and be successful with you you’re gonna have people enemy really smart

imagine a group of people go to a

imagine a group of people go to a restaurant and they started well they

restaurant and they started well they

restaurant and they started well they don’t have enough money to pay the bill

don’t have enough money to pay the bill

don’t have enough money to pay the bill so when the waiter comes with the bill

so when the waiter comes with the bill

so when the waiter comes with the bill they don’t want to pay it they don’t

they don’t want to pay it they don’t

they don’t want to pay it they don’t make the sacrifice okay so they keep

make the sacrifice okay so they keep

make the sacrifice okay so they keep ordering and that’s what we’re doing we

ordering and that’s what we’re doing we

ordering and that’s what we’re doing we just keep piling on debt and keep piling

just keep piling on debt and keep piling

just keep piling on debt and keep piling on cost because we don’t want to make

on cost because we don’t want to make

on cost because we don’t want to make the hard choices

[Music]

[Music] you find your passion I was very very

you find your passion I was very very

you find your passion I was very very lucky to find it you know when I was

lucky to find it you know when I was

lucky to find it you know when I was seven or eight years old and you know

seven or eight years old and you know

seven or eight years old and you know and fortunately my children have found

and fortunately my children have found

and fortunately my children have found their passion might you know one son

their passion might you know one son

their passion might you know one son loves farming like nothing else one son

loves farming like nothing else one son

loves farming like nothing else one son loves music like everything else then

loves music like everything else then

loves music like everything else then and all three of them love philanthropy

and all three of them love philanthropy

and all three of them love philanthropy and what they get to do you’re lucky in

and what they get to do you’re lucky in

and what they get to do you’re lucky in life when you find it and you can’t

life when you find it and you can’t

life when you find it and you can’t guarantee you’re gonna find it your

guarantee you’re gonna find it your

guarantee you’re gonna find it your first job out but I always told college

first job out but I always told college

first job out but I always told college students that come on I said take the

students that come on I said take the

students that come on I said take the job that you would take if you were

job that you would take if you were

job that you would take if you were independently wealthy

independently wealthy

independently wealthy you know that’s you’re gonna do well at

you know that’s you’re gonna do well at

you know that’s you’re gonna do well at it if you think you’re going to be a lot

it if you think you’re going to be a lot

it if you think you’re going to be a lot happier if you’ve got to X instead of X

happier if you’ve got to X instead of X

happier if you’ve got to X instead of X you’re probably making a mistake I mean

you’re probably making a mistake I mean

you’re probably making a mistake I mean it yeah you oughta you ought to find

it yeah you oughta you ought to find

it yeah you oughta you ought to find something you like that’s that works

something you like that’s that works

something you like that’s that works with that and it and you’ll get in

with that and it and you’ll get in

with that and it and you’ll get in trouble if if you think that making 10 X

trouble if if you think that making 10 X

trouble if if you think that making 10 X or 20 X is the answer to everything in

or 20 X is the answer to everything in

or 20 X is the answer to everything in life because then you will do things

life because then you will do things

life because then you will do things like borrow money when you should endure

like borrow money when you should endure

like borrow money when you should endure or maybe cut corners on things that your

or maybe cut corners on things that your

or maybe cut corners on things that your employer wants you to cut corners on ER

employer wants you to cut corners on ER

employer wants you to cut corners on ER it just doesn’t make any sense you won’t

it just doesn’t make any sense you won’t

it just doesn’t make any sense you won’t like it when you look back on it half it

like it when you look back on it half it

like it when you look back on it half it never bothered me if people disagreed

never bothered me if people disagreed

never bothered me if people disagreed with what I thought as long as I thought

with what I thought as long as I thought

with what I thought as long as I thought I knew the facts I mean there’s a whole

I knew the facts I mean there’s a whole

I knew the facts I mean there’s a whole bunch of things I don’t know think about

bunch of things I don’t know think about

bunch of things I don’t know think about I just stay away from those so I stay

I just stay away from those so I stay

I just stay away from those so I stay within what I call my circle of

within what I call my circle of

within what I call my circle of competence you know that Tom Watson said

competence you know that Tom Watson said

competence you know that Tom Watson said it best he said you know he said he said

it best he said you know he said he said

it best he said you know he said he said I’m no genius but I’m smart in spots and

I’m no genius but I’m smart in spots and

I’m no genius but I’m smart in spots and I stay around those spots well I try and

I stay around those spots well I try and

I stay around those spots well I try and stay around those spots and I I just

stay around those spots and I I just

stay around those spots and I I just don’t have a problem if somebody says

don’t have a problem if somebody says

don’t have a problem if somebody says you know you’re wrong on something I

you know you’re wrong on something I

you know you’re wrong on something I just go back and look at the facts and I

just go back and look at the facts and I

just go back and look at the facts and I think that I think that really is much

think that I think that really is much

think that I think that really is much more important frankly than having a few

more important frankly than having a few

more important frankly than having a few points of IQ or or having an extra

points of IQ or or having an extra

points of IQ or or having an extra course or two in school or anything of

course or two in school or anything of

course or two in school or anything of the sort

the sort

the sort you need emotional stability

even today is big as Nike is with over

even today is big as Nike is with over 60,000 employees the key key thing is

60,000 employees the key key thing is

60,000 employees the key key thing is people so when you’re starting out

people so when you’re starting out

people so when you’re starting out obviously you’re getting the right

obviously you’re getting the right

obviously you’re getting the right people is that’s life and death and and

people is that’s life and death and and

people is that’s life and death and and then not only the right people by

then not only the right people by

then not only the right people by getting them work together and work for

getting them work together and work for

getting them work together and work for a common purpose I’ve always said to 9s

a common purpose I’ve always said to 9s

a common purpose I’ve always said to 9s working together will be to tens working

working together will be to tens working

working together will be to tens working apart any day how do you do that well

apart any day how do you do that well

apart any day how do you do that well people’s from number one and then giving

people’s from number one and then giving

people’s from number one and then giving them the environment and maybe a little

them the environment and maybe a little

them the environment and maybe a little bit of leadership that allows them to

bit of leadership that allows them to

bit of leadership that allows them to keep doing that important thing is you

keep doing that important thing is you

keep doing that important thing is you have to there’s two sides is really sort

have to there’s two sides is really sort

have to there’s two sides is really sort of the intellectual or mental side you

of the intellectual or mental side you

of the intellectual or mental side you have to pick a business that has a niche

have to pick a business that has a niche

have to pick a business that has a niche you have to have a reason to succeed you

you have to have a reason to succeed you

you have to have a reason to succeed you have to be something like we were doing

have to be something like we were doing

have to be something like we were doing say Japan can beat Germany in

say Japan can beat Germany in

say Japan can beat Germany in manufacturing at this type of a product

manufacturing at this type of a product

manufacturing at this type of a product that was the niche really and then on

that was the niche really and then on

that was the niche really and then on that you just have to have a total and

that you just have to have a total and

that you just have to have a total and complete passion because there’s gonna

complete passion because there’s gonna

complete passion because there’s gonna be so many dark moments you know I think

be so many dark moments you know I think

be so many dark moments you know I think that the dark moments are true for any

that the dark moments are true for any

that the dark moments are true for any entrepreneur any startup company I’m

entrepreneur any startup company I’m

entrepreneur any startup company I’m sure that you talked to Steve Jobs and

sure that you talked to Steve Jobs and

sure that you talked to Steve Jobs and Apple you can see many many dark dark

Apple you can see many many dark dark

Apple you can see many many dark dark moments ours happened to last a little

moments ours happened to last a little

moments ours happened to last a little longer than most of them but you really

longer than most of them but you really

longer than most of them but you really emotionally have to be prepared for

emotionally have to be prepared for

emotionally have to be prepared for those dark moments

those dark moments

those dark moments [Music]

having my travels occasionally met

having my travels occasionally met promising young people insist they are

promising young people insist they are

promising young people insist they are not going to ask for help along the way

not going to ask for help along the way

not going to ask for help along the way they want to figure it out themselves

they want to figure it out themselves

they want to figure it out themselves mine was the opposite approach it is

mine was the opposite approach it is

mine was the opposite approach it is hard enough out there get all the help

hard enough out there get all the help

hard enough out there get all the help you can

you can

you can getting help really just a part of a

getting help really just a part of a

getting help really just a part of a lifelong search for wisdom

lifelong search for wisdom

lifelong search for wisdom [Music]

[Music]

[Music] one of the things I see in new

one of the things I see in new

one of the things I see in new businesses is they’re often looking for

businesses is they’re often looking for

businesses is they’re often looking for perfection and I think this is a really

perfection and I think this is a really

perfection and I think this is a really big mistake I think I think you ought to

big mistake I think I think you ought to

big mistake I think I think you ought to be looking for experiments and and you

be looking for experiments and and you

be looking for experiments and and you know quick experiments and it’s okay to

know quick experiments and it’s okay to

know quick experiments and it’s okay to have little failures and what you want

have little failures and what you want

have little failures and what you want to do is learn as much as you can very

to do is learn as much as you can very

to do is learn as much as you can very quickly and try things and you know

quickly and try things and you know

quickly and try things and you know certainly when we were a small business

certainly when we were a small business

certainly when we were a small business you know we’d go out and try all sorts

you know we’d go out and try all sorts

you know we’d go out and try all sorts of things to find what would work and

of things to find what would work and

of things to find what would work and then we found something work we’ll do

then we found something work we’ll do

then we found something work we’ll do that 100 more times a thousand more

that 100 more times a thousand more

that 100 more times a thousand more times we still to do it today as a large

times we still to do it today as a large

times we still to do it today as a large company

one of the things that people do

one of the things that people do instinctually when there are tough times

instinctually when there are tough times

instinctually when there are tough times is they kind of do nothing and you know

is they kind of do nothing and you know

is they kind of do nothing and you know they they don’t they don’t

they they don’t they don’t

they they don’t they don’t it kind of hunker down this is frozen

it kind of hunker down this is frozen

it kind of hunker down this is frozen rabbits on the head like yeah you know

rabbits on the head like yeah you know

rabbits on the head like yeah you know it’s kind of just just complete stunned

it’s kind of just just complete stunned

it’s kind of just just complete stunned into inaction and I think that’s

into inaction and I think that’s

into inaction and I think that’s actually the worst thing to do I think

actually the worst thing to do I think

actually the worst thing to do I think times when everyone is confused and kind

times when everyone is confused and kind

times when everyone is confused and kind of stunned present you know the most

of stunned present you know the most

of stunned present you know the most enormous opportunity because nobody’s

enormous opportunity because nobody’s

enormous opportunity because nobody’s really doing anything so you know I

really doing anything so you know I

really doing anything so you know I think this is a time where the the seeds

think this is a time where the the seeds

think this is a time where the the seeds of really successful new businesses will

of really successful new businesses will

of really successful new businesses will be created in fact if you look at in our

be created in fact if you look at in our

be created in fact if you look at in our industry which I’m most familiar with

industry which I’m most familiar with

industry which I’m most familiar with you know the greatest companies kind of

you know the greatest companies kind of

you know the greatest companies kind of came out of and were formed in some of

came out of and were formed in some of

came out of and were formed in some of the most difficult times in the industry

the most difficult times in the industry

the most difficult times in the industry when no one was really looking and

when no one was really looking and

when no one was really looking and everyone thought the whole thing was

everyone thought the whole thing was

everyone thought the whole thing was gonna go south all of a sudden and whole

gonna go south all of a sudden and whole

gonna go south all of a sudden and whole new breed of companies you know merge so

new breed of companies you know merge so

new breed of companies you know merge so for example if you look at the you know

for example if you look at the you know

for example if you look at the you know the when Dell was formed in the early

the when Dell was formed in the early

the when Dell was formed in the early 1980s 1984 this was a pretty dark time

1980s 1984 this was a pretty dark time

1980s 1984 this was a pretty dark time in the US economy the personal computer

in the US economy the personal computer

in the US economy the personal computer industry had just gone through a big

industry had just gone through a big

industry had just gone through a big down cycle and the prevailing wisdom was

down cycle and the prevailing wisdom was

down cycle and the prevailing wisdom was that all electronics would be dominated

that all electronics would be dominated

that all electronics would be dominated by the Japanese you know and and that we

by the Japanese you know and and that we

by the Japanese you know and and that we had this big boogeyman called the the

had this big boogeyman called the the

had this big boogeyman called the the you know Japan Inc and that no one could

you know Japan Inc and that no one could

you know Japan Inc and that no one could compete with Japan a

compete with Japan a

compete with Japan a and in especially in something like

and in especially in something like

and in especially in something like computers but turned out to be

computers but turned out to be

computers but turned out to be completely wrong and there you know was

completely wrong and there you know was

completely wrong and there you know was enormous opportunity and huge waves of

enormous opportunity and huge waves of

enormous opportunity and huge waves of productivity were unleashed with the

productivity were unleashed with the

productivity were unleashed with the computer industry in a flourishing

if you really don’t know you know what

if you really don’t know you know what what it means to be an entrepreneur you

what it means to be an entrepreneur you

what it means to be an entrepreneur you know maybe art one you know so I think

know maybe art one you know so I think

know maybe art one you know so I think there’s a bit of kind of self initiative

there’s a bit of kind of self initiative

there’s a bit of kind of self initiative self-starter you know that that is

self-starter you know that that is

self-starter you know that that is incredibly important part of

incredibly important part of

incredibly important part of entrepreneurship no one can sort of tell

entrepreneurship no one can sort of tell

entrepreneurship no one can sort of tell you how to do it you have to sort of

you how to do it you have to sort of

you how to do it you have to sort of have an instinctual feeling or idea

have an instinctual feeling or idea

have an instinctual feeling or idea about about something and you gotta be

about about something and you gotta be

about about something and you gotta be passionate about it and I think people

passionate about it and I think people

passionate about it and I think people that look for great ideas to make money

that look for great ideas to make money

that look for great ideas to make money you know aren’t nearly as successful as

you know aren’t nearly as successful as

you know aren’t nearly as successful as those who say okay what I really love to

those who say okay what I really love to

those who say okay what I really love to do what am I excited about what I know

do what am I excited about what I know

do what am I excited about what I know something about

something about

something about [Music]

”

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