please answer the question please it will change your life what more proof
it will change your life what more proof
it will change your life what more proof do we need everyone raise your hands
do we need everyone raise your hands
do we need everyone raise your hands please I’m not gonna make you like throw
please I’m not gonna make you like throw
please I’m not gonna make you like throw your hands in the air
your hands in the air
your hands in the air or anything all right I I became part of
or anything all right I I became part of
or anything all right I I became part of this community as a result of buying
this community as a result of buying
this community as a result of buying corey rudl marketing tips thingy right
corey rudl marketing tips thingy right
corey rudl marketing tips thingy right years ago I think that was in 1999 I
years ago I think that was in 1999 I
years ago I think that was in 1999 I know it was actually October of 1999 so
know it was actually October of 1999 so
know it was actually October of 1999 so I believe that most people you’re
I believe that most people you’re
I believe that most people you’re probably like dude shut up I think that
probably like dude shut up I think that
probably like dude shut up I think that most people probably are here within
most people probably are here within
most people probably are here within this community and not necessarily here
this community and not necessarily here
this community and not necessarily here today but just specifically part of this
today but just specifically part of this
today but just specifically part of this group we have this family really because
group we have this family really because
group we have this family really because they bought something an e-book or a
they bought something an e-book or a
they bought something an e-book or a course so if that is you keep your hand
course so if that is you keep your hand
course so if that is you keep your hand in the air okay cool now what I bought
in the air okay cool now what I bought
in the air okay cool now what I bought Corey’s thing
Corey’s thing
Corey’s thing little voice inside my head was like
little voice inside my head was like
little voice inside my head was like this is probably it’s not going
this is probably it’s not going
this is probably it’s not going to work
to work
to work I had to suspend disbelief right how
I had to suspend disbelief right how
I had to suspend disbelief right how many of you when he bought the the
many of you when he bought the the
many of you when he bought the the thingy whatever it was had that little
thingy whatever it was had that little
thingy whatever it was had that little voice saying this is probably
voice saying this is probably
voice saying this is probably it’s not going to work but I’m gonna
it’s not going to work but I’m gonna
it’s not going to work but I’m gonna give it a shot anyway keep your hands up
give it a shot anyway keep your hands up
give it a shot anyway keep your hands up pretty sure that’s everybody
pretty sure that’s everybody
pretty sure that’s everybody most people Wow okay you can put your
most people Wow okay you can put your
most people Wow okay you can put your hands now
Tony Robbins says I think
Tony Robbins says I think he does now he often says Frank Kern is
he does now he often says Frank Kern is
he does now he often says Frank Kern is a wonderful man you should buy his
a wonderful man you should buy his
a wonderful man you should buy his they don’t publish that very often but
they don’t publish that very often but
they don’t publish that very often but he says it a lot he says in your now
he says it a lot he says in your now
he says it a lot he says in your now what the hell is it it’s in your moments
what the hell is it it’s in your moments
what the hell is it it’s in your moments of a decision that your destiny is
of a decision that your destiny is
of a decision that your destiny is shaped or something like that right so
shaped or something like that right so
shaped or something like that right so could you imagine what it would be like
could you imagine what it would be like
could you imagine what it would be like if you didn’t have that little decision
if you didn’t have that little decision
if you didn’t have that little decision and at one point when you first bought
and at one point when you first bought
and at one point when you first bought that little thing if he didn’t have that
that little thing if he didn’t have that
that little thing if he didn’t have that moment of decision to say it I’ll
moment of decision to say it I’ll
moment of decision to say it I’ll try it anyway I like to think about
try it anyway I like to think about
try it anyway I like to think about stuff a lot I’m a little bit of a
stuff a lot I’m a little bit of a
stuff a lot I’m a little bit of a strange person and as I was watching the
strange person and as I was watching the
strange person and as I was watching the Oscars last night
Oscars last night
Oscars last night way to go Coen Brothers by the way I was
way to go Coen Brothers by the way I was
way to go Coen Brothers by the way I was thinking about that particular moment of
thinking about that particular moment of
thinking about that particular moment of decision when when I said what the hell
decision when when I said what the hell
decision when when I said what the hell maybe it’ll work i suspended my
maybe it’ll work i suspended my
maybe it’ll work i suspended my disbelief right which i learned from my
disbelief right which i learned from my
disbelief right which i learned from my friend and teacher John Carlton that
friend and teacher John Carlton that
friend and teacher John Carlton that phrase and I started to I started to
phrase and I started to I started to
phrase and I started to I started to think about the evolution of this
think about the evolution of this
think about the evolution of this community and where we’ve gone and what
community and where we’ve gone and what
community and where we’ve gone and what we’ve been through since so many of us
we’ve been through since so many of us
we’ve been through since so many of us first came in and formed this community
first came in and formed this community
first came in and formed this community cuz we’re a new family pretty much right
cuz we’re a new family pretty much right
cuz we’re a new family pretty much right I mean this whole this whole stuff
I mean this whole this whole stuff
I mean this whole this whole stuff hasn’t even been going on that long I
hasn’t even been going on that long I
hasn’t even been going on that long I think the first big seminar was in 2002
think the first big seminar was in 2002
think the first big seminar was in 2002 or 2003 so
or 2003 so
or 2003 so it’s easy to overlook the significance
it’s easy to overlook the significance
it’s easy to overlook the significance of one simple little moment but Robyn’s
of one simple little moment but Robyn’s
of one simple little moment but Robyn’s statement is true and I want to prove it
statement is true and I want to prove it
statement is true and I want to prove it to you and I want to prove it to you in
to you and I want to prove it to you in
to you and I want to prove it to you in the context of this community all right
the context of this community all right
the context of this community all right and I’m going to give this little
and I’m going to give this little
and I’m going to give this little timeline this little history lesson it
timeline this little history lesson it
timeline this little history lesson it won’t be boring though because I use
won’t be boring though because I use
won’t be boring though because I use profanity and tell jokes I’m going to
profanity and tell jokes I’m going to
profanity and tell jokes I’m going to give you this in the context of from my
give you this in the context of from my
give you this in the context of from my point of view so it’s possible that a
point of view so it’s possible that a
point of view so it’s possible that a few dates might be wrong or whatever but
few dates might be wrong or whatever but
few dates might be wrong or whatever but the overall picture is what matters
the overall picture is what matters
the overall picture is what matters all right my name is Frank so we’ll
all right my name is Frank so we’ll
all right my name is Frank so we’ll start with me
1995 I was very good at running
1995 I was very good at running businesses into the ground had a little
businesses into the ground had a little
businesses into the ground had a little dog fence business I could still do it
dog fence business I could still do it
dog fence business I could still do it I’m not as good as I was I could if I
I’m not as good as I was I could if I
I’m not as good as I was I could if I wanted to I could do it had a little dog
wanted to I could do it had a little dog
wanted to I could do it had a little dog fence business saw an ad and a business
fence business saw an ad and a business
fence business saw an ad and a business opportunity magazine for a Jeff Paul
opportunity magazine for a Jeff Paul
opportunity magazine for a Jeff Paul course suspended the disbelief said
course suspended the disbelief said
course suspended the disbelief said maybe it’ll work bought the course all
maybe it’ll work bought the course all
maybe it’ll work bought the course all right
right
right I’ve valiantly is supposed to be an
I’ve valiantly is supposed to be an
I’ve valiantly is supposed to be an arrow a valiant Lee did nothing which
arrow a valiant Lee did nothing which
arrow a valiant Lee did nothing which I’m very good at really an expert I
I’m very good at really an expert I
I’m very good at really an expert I don’t mean to brag but I am years later
don’t mean to brag but I am years later
don’t mean to brag but I am years later because I’m a Tony Robbins student I get
because I’m a Tony Robbins student I get
because I’m a Tony Robbins student I get this letter in the mail from Tony
this letter in the mail from Tony
this letter in the mail from Tony Robbins endorsing Jay Abraham all right
Robbins endorsing Jay Abraham all right
Robbins endorsing Jay Abraham all right the book was 300 something dollars for a
the book was 300 something dollars for a
the book was 300 something dollars for a book it didn’t even have pictures in it
book it didn’t even have pictures in it
book it didn’t even have pictures in it much less pornographic pictures
suspended the disbelief took a leap of
suspended the disbelief took a leap of faith really because I think that’s what
faith really because I think that’s what
faith really because I think that’s what we all do and we when we suspend our
we all do and we when we suspend our
we all do and we when we suspend our disbelief bought the book okay
disbelief bought the book okay
disbelief bought the book okay became reacquainted and re interested in
became reacquainted and re interested in
became reacquainted and re interested in internet marketing which probably put a
internet marketing which probably put a
internet marketing which probably put a little seed in my mind to be a little
little seed in my mind to be a little
little seed in my mind to be a little bit more receptive when I saw the ad for
bit more receptive when I saw the ad for
bit more receptive when I saw the ad for corey rudl stuff all right
all right
all right study corey rudl yeah things are going
study corey rudl yeah things are going
study corey rudl yeah things are going okay no reflection of Corey’s teachings
okay no reflection of Corey’s teachings
okay no reflection of Corey’s teachings obviously he was a tremendous very
obviously he was a tremendous very
obviously he was a tremendous very significant person in our industry and I
significant person in our industry and I
significant person in our industry and I think we owe a lot to him so Thank You
think we owe a lot to him so Thank You
think we owe a lot to him so Thank You Corey anyway got turned on ionic silver
Corey anyway got turned on ionic silver
Corey anyway got turned on ionic silver who I learned the idea of selling ebooks
who I learned the idea of selling ebooks
who I learned the idea of selling ebooks from right everybody knows he onic it’s
from right everybody knows he onic it’s
from right everybody knows he onic it’s a friend of ours he’s part of this
a friend of ours he’s part of this
a friend of ours he’s part of this community takes me to Yannick silver
community takes me to Yannick silver
community takes me to Yannick silver which leads me this is this is not Yonex
which leads me this is this is not Yonex
which leads me this is this is not Yonex fault leads me personally well actually
fault leads me personally well actually
fault leads me personally well actually yes it is
yes it is
yes it is plus blame him leads me to create a
plus blame him leads me to create a
plus blame him leads me to create a product called instant internet empires
anybody remember that show hands alright
anybody remember that show hands alright my records home was clean this is great
my records home was clean this is great
my records home was clean this is great probably not my finest work all right
probably not my finest work all right
probably not my finest work all right well what happened is instant Internet
well what happened is instant Internet
well what happened is instant Internet empires there’s a collection of little
empires there’s a collection of little
empires there’s a collection of little blokes with reprint rights and stuff it
blokes with reprint rights and stuff it
blokes with reprint rights and stuff it threw me immediately it’s one of those
threw me immediately it’s one of those
threw me immediately it’s one of those lucky break kind of things throws me
lucky break kind of things throws me
lucky break kind of things throws me immediately into the Guru world like I
immediately into the Guru world like I
immediately into the Guru world like I was just a dude trying to make some
was just a dude trying to make some
was just a dude trying to make some money out of my laundry room in Black
money out of my laundry room in Black
money out of my laundry room in Black Mountain North Carolina I create this
Mountain North Carolina I create this
Mountain North Carolina I create this product that sells like crazy next thing
product that sells like crazy next thing
product that sells like crazy next thing you know everyone’s like Frank curtains
you know everyone’s like Frank curtains
you know everyone’s like Frank curtains a marketing guru I’m like whoa that’s
a marketing guru I’m like whoa that’s
a marketing guru I’m like whoa that’s right yes I am you damn right don’t you
right yes I am you damn right don’t you
right yes I am you damn right don’t you forget it
forget it
forget it all right so that BAM oh now I’m in the
all right so that BAM oh now I’m in the
all right so that BAM oh now I’m in the I’m in this community like in the
I’m in this community like in the
I’m in this community like in the spotlight I end up getting into the
spotlight I end up getting into the
spotlight I end up getting into the spotlight a little bit more than I
spotlight a little bit more than I
spotlight a little bit more than I wanted to and was sued by the delightful
wanted to and was sued by the delightful
wanted to and was sued by the delightful good old boys at the Federal Trade
good old boys at the Federal Trade
good old boys at the Federal Trade Commission brothers band might have
Commission brothers band might have
Commission brothers band might have heard of them they’re also okay
heard of them they’re also okay
heard of them they’re also okay not as much fun as lots of people would
not as much fun as lots of people would
not as much fun as lots of people would imagine okay remember this empires no
imagine okay remember this empires no
imagine okay remember this empires no the whole point I’m showing you this is
the whole point I’m showing you this is
the whole point I’m showing you this is not to talk about my personal history as
not to talk about my personal history as
not to talk about my personal history as to emphasize what one moment of decision
to emphasize what one moment of decision
to emphasize what one moment of decision can mean to a community and possibly to
can mean to a community and possibly to
can mean to a community and possibly to the world nothing to do with me
the world nothing to do with me
the world nothing to do with me personally forget me
personally forget me
personally forget me pretend I’m who anyone you want to is
pretend I’m who anyone you want to is
pretend I’m who anyone you want to is it’s not about me as you’ll soon see all
it’s not about me as you’ll soon see all
it’s not about me as you’ll soon see all right now right around that same time
right now right around that same time
right now right around that same time right before I got sued by the feds I go
right before I got sued by the feds I go
right before I got sued by the feds I go to the first big seminar
to the first big seminar
to the first big seminar what is called that big s
what is called that big s
what is called that big s anyone else there the very first one in
anyone else there the very first one in
anyone else there the very first one in Dallas yeah show HAP’s who was there a
Dallas yeah show HAP’s who was there a
Dallas yeah show HAP’s who was there a lot of folks all right cool
lot of folks all right cool
lot of folks all right cool old schoolers I’ll tell you who was
old schoolers I’ll tell you who was
old schoolers I’ll tell you who was there that I became friends with after
there that I became friends with after
there that I became friends with after never having heard of them in my life
never having heard of them in my life
never having heard of them in my life couple of guys one goes by the name of
couple of guys one goes by the name of
couple of guys one goes by the name of Jeff Walker the other one John Reese hmm
Jeff Walker the other one John Reese hmm
Jeff Walker the other one John Reese hmm didn’t know either one of them pretty
didn’t know either one of them pretty
didn’t know either one of them pretty cool guys all right interesting will be
cool guys all right interesting will be
cool guys all right interesting will be anyway so we’re hanging out at the big
anyway so we’re hanging out at the big
anyway so we’re hanging out at the big seminar in our own little world and Jeff
seminar in our own little world and Jeff
seminar in our own little world and Jeff says something about making six figures
says something about making six figures
says something about making six figures in seven days Wow says John Reese
in seven days Wow says John Reese
in seven days Wow says John Reese impossible says on not impossible says
impossible says on not impossible says
impossible says on not impossible says JW Jeff can I ask you a question did it
JW Jeff can I ask you a question did it
JW Jeff can I ask you a question did it require any leap of faith on your part
require any leap of faith on your part
require any leap of faith on your part to attempt to make the six figures in
to attempt to make the six figures in
to attempt to make the six figures in seven days no all right you just knew it
seven days no all right you just knew it
seven days no all right you just knew it was gonna work there’s no shadow of a
was gonna work there’s no shadow of a
was gonna work there’s no shadow of a doubt I had no idea what it would be I
doubt I had no idea what it would be I
doubt I had no idea what it would be I knew it would be successful the first
knew it would be successful the first
knew it would be successful the first time I did a launch it was a huge leap
time I did a launch it was a huge leap
time I did a launch it was a huge leap of faith I was shocked when someone
of faith I was shocked when someone
of faith I was shocked when someone bought something for me okay so you
bought something for me okay so you
bought something for me okay so you failed the first time is that what you
failed the first time is that what you
failed the first time is that what you said I couldn’t hear you I’m sorry you
said I couldn’t hear you I’m sorry you
said I couldn’t hear you I’m sorry you know I didn’t fail but I thought I was
know I didn’t fail but I thought I was
know I didn’t fail but I thought I was gonna fail and and they heard the story
gonna fail and and they heard the story
gonna fail and and they heard the story a few an hour to ago it was 1,600
a few an hour to ago it was 1,600
a few an hour to ago it was 1,600 dollars and I was shocked so after
dollars and I was shocked so after
dollars and I was shocked so after making 1,600 drink if you want to give
making 1,600 drink if you want to give
making 1,600 drink if you want to give me specific answers you’ve got to lead
me specific answers you’ve got to lead
me specific answers you’ve got to lead me a little better
me a little better
me a little better thank you all right here’s what I’m
thank you all right here’s what I’m
thank you all right here’s what I’m going for
going for
going for did you think that you were gonna make
did you think that you were gonna make
did you think that you were gonna make $100,000 tonight no thank you
$100,000 tonight no thank you
$100,000 tonight no thank you Jesus I’m not telling you to agree with
Jesus I’m not telling you to agree with
Jesus I’m not telling you to agree with me but if you were going to agree with
me but if you were going to agree with
me but if you were going to agree with me what would sure would your answer be
me what would sure would your answer be
me what would sure would your answer be all right I almost throw off my whole
all right I almost throw off my whole
all right I almost throw off my whole game I’m up here trying to look like I
game I’m up here trying to look like I
game I’m up here trying to look like I know what I’m doing that’s what I’m here
know what I’m doing that’s what I’m here
know what I’m doing that’s what I’m here for Frank all right so Jeff does six and
for Frank all right so Jeff does six and
for Frank all right so Jeff does six and seven nobody thought that was possible
seven nobody thought that was possible
seven nobody thought that was possible in our industry right it was ridiculous
in our industry right it was ridiculous
in our industry right it was ridiculous like if you if you’ve been around that
like if you if you’ve been around that
like if you if you’ve been around that long and by our little community I mean
long and by our little community I mean
long and by our little community I mean that’s internet marketing folks
that’s internet marketing folks
that’s internet marketing folks I mean someone like Jay Abraham or
I mean someone like Jay Abraham or
I mean someone like Jay Abraham or something like yes so what you know but
something like yes so what you know but
something like yes so what you know but to all of us like other non old-school
to all of us like other non old-school
to all of us like other non old-school super heavy-duty people was unbelievable
super heavy-duty people was unbelievable
super heavy-duty people was unbelievable that inspires John Reese to maybe try to
that inspires John Reese to maybe try to
that inspires John Reese to maybe try to do something but at that point John
do something but at that point John
do something but at that point John Reese was not the John Reese that we
Reese was not the John Reese that we
Reese was not the John Reese that we know he was not teaching internet
know he was not teaching internet
know he was not teaching internet marketing all right
marketing all right
marketing all right so John Reese Jeff Walker and I become
so John Reese Jeff Walker and I become
so John Reese Jeff Walker and I become friends John Reese decides that he does
friends John Reese decides that he does
friends John Reese decides that he does not want to teach internet marketing
not want to teach internet marketing
not want to teach internet marketing despite the fact that everyone in the
despite the fact that everyone in the
despite the fact that everyone in the community is demanding him to teach
community is demanding him to teach
community is demanding him to teach internet marketing I convinced John to
internet marketing I convinced John to
internet marketing I convinced John to take a leap of faith and to do his
take a leap of faith and to do his
take a leap of faith and to do his workshop which later became traffic
workshop which later became traffic
workshop which later became traffic secrets
the workshop is wide or wildly
the workshop is wide or wildly successful right I don’t know if you
successful right I don’t know if you
successful right I don’t know if you guys remember that but it was a huge
guys remember that but it was a huge
guys remember that but it was a huge deal first of all was like 3500 bucks
deal first of all was like 3500 bucks
deal first of all was like 3500 bucks which was at that time like a billion
which was at that time like a billion
which was at that time like a billion dollars for our enter our little world
dollars for our enter our little world
dollars for our enter our little world and he was freaked out about doing it
and he was freaked out about doing it
and he was freaked out about doing it becomes this huge success that positions
becomes this huge success that positions
becomes this huge success that positions him is this great marketer to be paid
him is this great marketer to be paid
him is this great marketer to be paid attention to
attention to
attention to he turns it into traffic secrets John
he turns it into traffic secrets John
he turns it into traffic secrets John decides to take a leap of faith test out
decides to take a leap of faith test out
decides to take a leap of faith test out this whole launch thing and see if he
this whole launch thing and see if he
this whole launch thing and see if he can’t take it to a new level what
can’t take it to a new level what
can’t take it to a new level what happens what happened
what do you know John does the million
what do you know John does the million dollar day
because we see John do the million
because we see John do the million dollar day or entire thinking changes or
dollar day or entire thinking changes or
dollar day or entire thinking changes or entire industry takes on a whole new
entire industry takes on a whole new
entire industry takes on a whole new mindset so now lots of folks are saying
mindset so now lots of folks are saying
mindset so now lots of folks are saying well good lord if he could do it maybe I
well good lord if he could do it maybe I
well good lord if he could do it maybe I can too so after that I think Jeff was
can too so after that I think Jeff was
can too so after that I think Jeff was probably like you know maybe I’ll teach
probably like you know maybe I’ll teach
probably like you know maybe I’ll teach this product wash stuff Jeff Walker
this product wash stuff Jeff Walker
this product wash stuff Jeff Walker creates product launch formula and a
creates product launch formula and a
creates product launch formula and a whole slew which is a a real word of
whole slew which is a a real word of
whole slew which is a a real word of widely success wildly successful
widely success wildly successful
widely success wildly successful launches happen let’s say stomper
butterfly marketing no need to actually
butterfly marketing no need to actually read that how did the annihilation thing
read that how did the annihilation thing
read that how did the annihilation thing for Neill look at my notes here rich did
for Neill look at my notes here rich did
for Neill look at my notes here rich did is that his coaching is very first
is that his coaching is very first
is that his coaching is very first coaching launch which was extremely
coaching launch which was extremely
coaching launch which was extremely successful all the stuff is happening
successful all the stuff is happening
successful all the stuff is happening because little leaps of faith little
because little leaps of faith little
because little leaps of faith little decisions were made right the little
decisions were made right the little
decisions were made right the little voice in the back of the head was
voice in the back of the head was
voice in the back of the head was ignored
ignored
ignored pretty cool okay
pretty cool okay
pretty cool okay incident at empires FTC I’m hosed right
incident at empires FTC I’m hosed right
incident at empires FTC I’m hosed right I have to go to the internet community
I have to go to the internet community
I have to go to the internet community and go out guys
and go out guys
and go out guys I’m a little bit of a degenerate
I’m a little bit of a degenerate
I’m a little bit of a degenerate criminal sorry they made me say it
criminal sorry they made me say it
criminal sorry they made me say it I don’t you know I don’t really think I
I don’t you know I don’t really think I
I don’t you know I don’t really think I am not on weekdays anyway that leads me
am not on weekdays anyway that leads me
am not on weekdays anyway that leads me to create a little product called the
to create a little product called the
to create a little product called the underachiever method
all right which is all about niche
all right which is all about niche marketing I took a little bit of a leap
marketing I took a little bit of a leap
marketing I took a little bit of a leap of faith to try to do some of this
of faith to try to do some of this
of faith to try to do some of this product launch stuff which I was
product launch stuff which I was
product launch stuff which I was learning from Jeff’s before he’d
learning from Jeff’s before he’d
learning from Jeff’s before he’d released his course launch that really
released his course launch that really
released his course launch that really now our launch awesome ok good for me
now our launch awesome ok good for me
now our launch awesome ok good for me gave zippity-doo-dah
gave zippity-doo-dah
gave zippity-doo-dah ok you remember him
ok you remember him
ok you remember him when we were talking about you joined
when we were talking about you joined
when we were talking about you joined this community usually by buying
this community usually by buying
this community usually by buying something and taking a little leap of
something and taking a little leap of
something and taking a little leap of faith one person bought this instant
faith one person bought this instant
faith one person bought this instant internet empires product by taking a
internet empires product by taking a
internet empires product by taking a little leap of faith his name is Mike
little leap of faith his name is Mike
little leap of faith his name is Mike Phil same this is a no way to say I
Phil same this is a no way to say I
Phil same this is a no way to say I started Michael same I was just his
started Michael same I was just his
started Michael same I was just his gateway drug so to speak all right
who of course later went on to create
who of course later went on to create butterfly marketing and seven-figure
butterfly marketing and seven-figure
butterfly marketing and seven-figure code and this gigantic sprawling Empire
code and this gigantic sprawling Empire
code and this gigantic sprawling Empire of down-home country goodness that he
of down-home country goodness that he
of down-home country goodness that he has created think of what we’ve
has created think of what we’ve
has created think of what we’ve accomplished as a community since what I
accomplished as a community since what I
accomplished as a community since what I will internally refer to is our
will internally refer to is our
will internally refer to is our inception prop might be historically
inception prop might be historically
inception prop might be historically wrong but that very first big seminar it
wrong but that very first big seminar it
wrong but that very first big seminar it was for me so this is all from my
was for me so this is all from my
was for me so this is all from my perspective we went from a little ragtag
perspective we went from a little ragtag
perspective we went from a little ragtag band of 100 or so people in a seminar
band of 100 or so people in a seminar
band of 100 or so people in a seminar room and thinking there are little
room and thinking there are little
room and thinking there are little in-house lists of 10,000 people whereas
in-house lists of 10,000 people whereas
in-house lists of 10,000 people whereas a big deal we’re all selling a little
a big deal we’re all selling a little
a big deal we’re all selling a little $47 ebooks and everything that’s in 2003
$47 ebooks and everything that’s in 2003
$47 ebooks and everything that’s in 2003 it’s now 2008
it’s now 2008
it’s now 2008 million dollar days or commonplace
million dollar days or commonplace
million dollar days or commonplace multi-million dollar product launches
multi-million dollar product launches
multi-million dollar product launches are commonplace
huge responsive lists are commonplace
huge responsive lists are commonplace our community has grown from this little
our community has grown from this little
our community has grown from this little rat ragtag group of semi outlaw like
rat ragtag group of semi outlaw like
rat ragtag group of semi outlaw like kids essentially and our basements
kids essentially and our basements
kids essentially and our basements trying to crank out a living to this
trying to crank out a living to this
trying to crank out a living to this giant multinational community we’re so
giant multinational community we’re so
giant multinational community we’re so much more than just who we are now in
much more than just who we are now in
much more than just who we are now in this room like if you were to try to
this room like if you were to try to
this room like if you were to try to encompass the entire internet marketing
encompass the entire internet marketing
encompass the entire internet marketing communities literally millions of people
communities literally millions of people
communities literally millions of people just if you combine like riches and fill
just if you combine like riches and fill
just if you combine like riches and fill sames mailing lists alone this millions
sames mailing lists alone this millions
sames mailing lists alone this millions of people so we’ve come a long way think
of people so we’ve come a long way think
of people so we’ve come a long way think of the people that we as a community
of the people that we as a community
of the people that we as a community influence hopefully for the better right
influence hopefully for the better right
influence hopefully for the better right collectively how many millions of people
collectively how many millions of people
collectively how many millions of people do you think just us in this room touch
do you think just us in this room touch
do you think just us in this room touch every day with our communications and
every day with our communications and
every day with our communications and our influence what do you think it is I
our influence what do you think it is I
our influence what do you think it is I don’t know 15 million people is a
don’t know 15 million people is a
don’t know 15 million people is a conservative guess to me and then those
conservative guess to me and then those
conservative guess to me and then those people might buy yourself and then what
people might buy yourself and then what
people might buy yourself and then what what could very well happen they might
what could very well happen they might
what could very well happen they might go on to influence others so as a member
go on to influence others so as a member
go on to influence others so as a member of this community I honestly feel that I
of this community I honestly feel that I
of this community I honestly feel that I am part of something much greater than
am part of something much greater than
am part of something much greater than myself and the reason that I made this
myself and the reason that I made this
myself and the reason that I made this timeline for you if you could call it
timeline for you if you could call it
timeline for you if you could call it that
that
that this is actually if you were to hold
this is actually if you were to hold
this is actually if you were to hold this up to a science book it would be a
this up to a science book it would be a
this up to a science book it would be a molecular diagram of alcohol but it
molecular diagram of alcohol but it
molecular diagram of alcohol but it would match perfectly their sugar right
would match perfectly their sugar right
would match perfectly their sugar right there
there
there if it anywhere during this whole thing
if it anywhere during this whole thing
if it anywhere during this whole thing that one moment where we paid attention
that one moment where we paid attention
that one moment where we paid attention and suspended as John Carlton sadness
and suspended as John Carlton sadness
and suspended as John Carlton sadness and suspended that disbelief none of
and suspended that disbelief none of
and suspended that disbelief none of this would have happened we would not be
this would have happened we would not be
this would have happened we would not be here right now this whole circumstance
here right now this whole circumstance
here right now this whole circumstance would be different if at anytime
would be different if at anytime
would be different if at anytime somebody listened to that voice that
somebody listened to that voice that
somebody listened to that voice that this probably isn’t going to work
this probably isn’t going to work
this probably isn’t going to work voice
so I for one pretty damn glad I
so I for one pretty damn glad I suspended my a moment disbelieve okay
suspended my a moment disbelieve okay
suspended my a moment disbelieve okay stand up please
so quiet in here it’s kind of freaking
so quiet in here it’s kind of freaking me out okay look the other way as I haul
me out okay look the other way as I haul
me out okay look the other way as I haul ass all right
remain standing if you will just for
remain standing if you will just for today suspend your disbelief and just
today suspend your disbelief and just
today suspend your disbelief and just try something doesn’t cost you anything
try something doesn’t cost you anything
try something doesn’t cost you anything everybody cool all right that’s it
everybody cool all right that’s it
everybody cool all right that’s it that’s all I wanted it’s more it’s more
that’s all I wanted it’s more it’s more
that’s all I wanted it’s more it’s more impactful than a show of hands I think
impactful than a show of hands I think
impactful than a show of hands I think to see everyone standing okay we got
to see everyone standing okay we got
to see everyone standing okay we got that out of the way I actually have a
that out of the way I actually have a
that out of the way I actually have a real presentation for you I just wanted
real presentation for you I just wanted
real presentation for you I just wanted to uh I just wanted to preface it all
to uh I just wanted to preface it all
to uh I just wanted to preface it all with this thing because I think this is
with this thing because I think this is
with this thing because I think this is all very heavy-duty stuff we can switch
all very heavy-duty stuff we can switch
all very heavy-duty stuff we can switch to my big fancy PowerPoint presentation
to my big fancy PowerPoint presentation
to my big fancy PowerPoint presentation now video people
I’m not gonna talk to you about mass
I’m not gonna talk to you about mass control today I’m going to talk to you
control today I’m going to talk to you
control today I’m going to talk to you about something that could but could
about something that could but could
about something that could but could possibly be a greater force than mass
possibly be a greater force than mass
possibly be a greater force than mass control and it is something that mass
control and it is something that mass
control and it is something that mass control is built on I guess and it’s
control is built on I guess and it’s
control is built on I guess and it’s called core influence and the big fancy
called core influence and the big fancy
called core influence and the big fancy title here is how to make lots of people
title here is how to make lots of people
title here is how to make lots of people do almost anything but in a cool way I
do almost anything but in a cool way I
do almost anything but in a cool way I don’t really like the word make there
don’t really like the word make there
don’t really like the word make there that’s why I had to throw in in a cool
that’s why I had to throw in in a cool
that’s why I had to throw in in a cool way so I’m sure you’re all very good
way so I’m sure you’re all very good
way so I’m sure you’re all very good people I’m very proud to be part of this
people I’m very proud to be part of this
people I’m very proud to be part of this group but if you would please just
group but if you would please just
group but if you would please just promise me that you will never ever in
promise me that you will never ever in
promise me that you will never ever in your life use the stuff that I’m going
your life use the stuff that I’m going
your life use the stuff that I’m going to show you now or ever in the future
to show you now or ever in the future
to show you now or ever in the future for bad juju
for bad juju
for bad juju is that cool okay if you do when I find
is that cool okay if you do when I find
is that cool okay if you do when I find out I will find you and I will persuade
out I will find you and I will persuade
out I will find you and I will persuade you to tattoo the word penis on your
you to tattoo the word penis on your
you to tattoo the word penis on your forehead I can do this I have that power
forehead I can do this I have that power
forehead I can do this I have that power I learned it from Robbins he says it all
I learned it from Robbins he says it all
I learned it from Robbins he says it all the time that he taught me that not
the time that he taught me that not
the time that he taught me that not really okay
really okay
really okay today you will change your life pretty
today you will change your life pretty
today you will change your life pretty big claim there let me give you some
big claim there let me give you some
big claim there let me give you some disclaimers Horne that from the feds
they could have just told me that to
they could have just told me that to start with yeah that’s good it’s been
start with yeah that’s good it’s been
start with yeah that’s good it’s been like a dude we were just thinking you
like a dude we were just thinking you
like a dude we were just thinking you might want to give us some just quite
might want to give us some just quite
might want to give us some just quite with you anyway
with you anyway
with you anyway disclaimer number one I am NOT a
disclaimer number one I am NOT a
disclaimer number one I am NOT a psychologist I’ve not studied psychology
psychologist I’ve not studied psychology
psychologist I’ve not studied psychology I have no idea what I’m talking about
I have no idea what I’m talking about
I have no idea what I’m talking about really and should never be listened to
really and should never be listened to
really and should never be listened to for any reason under any circumstances
for any reason under any circumstances
for any reason under any circumstances okay
okay
okay so there’s that
so there’s that
so there’s that the disclaimer number two is that I’m
the disclaimer number two is that I’m
the disclaimer number two is that I’m not here to sell you anything all right
not here to sell you anything all right
not here to sell you anything all right like I’ve officially forbid you to buy
like I’ve officially forbid you to buy
like I’ve officially forbid you to buy any I don’t have anything to sell at all
any I don’t have anything to sell at all
any I don’t have anything to sell at all anyway I already sold out on the last
anyway I already sold out on the last
anyway I already sold out on the last control stuffs the only marketing
control stuffs the only marketing
control stuffs the only marketing product I got so no one can buy anything
product I got so no one can buy anything
product I got so no one can buy anything for me do you promise not to even
for me do you promise not to even
for me do you promise not to even attempt to buy anything for me today
attempt to buy anything for me today
attempt to buy anything for me today would you please humor me and say that
would you please humor me and say that
would you please humor me and say that you will promise to not do anything okay
you will promise to not do anything okay
you will promise to not do anything okay I’m gonna time in a little bit of a
I’m gonna time in a little bit of a
I’m gonna time in a little bit of a dangerous position really because I’ve
dangerous position really because I’ve
dangerous position really because I’ve known as this mask control guy and I
known as this mask control guy and I
known as this mask control guy and I think that the perception is you never
think that the perception is you never
think that the perception is you never know what the real angle is with me you
know what the real angle is with me you
know what the real angle is with me you know like some folks might be saying oh
know like some folks might be saying oh
know like some folks might be saying oh he’s just trying to reverse psychology
he’s just trying to reverse psychology
he’s just trying to reverse psychology us and you know make us wanna buy stuff
us and you know make us wanna buy stuff
us and you know make us wanna buy stuff from him more which is not the case
from him more which is not the case
from him more which is not the case like I have nothing to sell you do not
like I have nothing to sell you do not
like I have nothing to sell you do not give me money please fine please give me
give me money please fine please give me
give me money please fine please give me money the reason I’m so adamant about
money the reason I’m so adamant about
money the reason I’m so adamant about this is because we’re going to do an
this is because we’re going to do an
this is because we’re going to do an experiment later it’s another one where
experiment later it’s another one where
experiment later it’s another one where you get to stand and I don’t want you to
you get to stand and I don’t want you to
you get to stand and I don’t want you to think that the experiment is some sort
think that the experiment is some sort
think that the experiment is some sort of sneaky sales thing because it’s not I
of sneaky sales thing because it’s not I
of sneaky sales thing because it’s not I just want to see if this stuff I just
just want to see if this stuff I just
just want to see if this stuff I just want to see the results of the
want to see the results of the
want to see the results of the experiment so keep that in mind
experiment so keep that in mind
experiment so keep that in mind seriously all joking aside I’m not here
seriously all joking aside I’m not here
seriously all joking aside I’m not here to pitch anything I think rich would get
to pitch anything I think rich would get
to pitch anything I think rich would get mad anyway and the final disclaimer is
mad anyway and the final disclaimer is
mad anyway and the final disclaimer is this is a major departure for me what
this is a major departure for me what
this is a major departure for me what I’m going to show you this is a bit of a
I’m going to show you this is a bit of a
I’m going to show you this is a bit of a weird presentation weirder than normal
weird presentation weirder than normal
weird presentation weirder than normal in fact are weirder than most I guess
in fact are weirder than most I guess
in fact are weirder than most I guess weirder than normal is kind of a stupid
weirder than normal is kind of a stupid
weirder than normal is kind of a stupid thing to say
thing to say
thing to say weirder than most presentations it is a
weirder than most presentations it is a
weirder than most presentations it is a three-part presentation beginning with a
three-part presentation beginning with a
three-part presentation beginning with a nice refreshing appetizer of weird heavy
nice refreshing appetizer of weird heavy
nice refreshing appetizer of weird heavy duty psychological stuff that it’s
duty psychological stuff that it’s
duty psychological stuff that it’s possible that when you when you see me
possible that when you when you see me
possible that when you when you see me talk about this you’ll be
talk about this you’ll be
talk about this you’ll be this is heavy you know it is heavy all
this is heavy you know it is heavy all
this is heavy you know it is heavy all right not unpleasantly depressingly
right not unpleasantly depressingly
right not unpleasantly depressingly heavy but like kind of heavy stuff okay
heavy but like kind of heavy stuff okay
heavy but like kind of heavy stuff okay and then after our super heavy stuff we
and then after our super heavy stuff we
and then after our super heavy stuff we will get into something which is
will get into something which is
will get into something which is dangerously close to New Age self-help
dangerously close to New Age self-help
dangerously close to New Age self-help stuff so please know that I am NOT a
stuff so please know that I am NOT a
stuff so please know that I am NOT a motivational speaker or anything that’s
motivational speaker or anything that’s
motivational speaker or anything that’s not my role here and for the love of God
not my role here and for the love of God
not my role here and for the love of God people I create a product called an
people I create a product called an
people I create a product called an under achiever method for Christ’s sake
under achiever method for Christ’s sake
under achiever method for Christ’s sake so that’s not what that’s about but as
so that’s not what that’s about but as
so that’s not what that’s about but as we get into that for a minute and then
we get into that for a minute and then
we get into that for a minute and then finally at the end is our dessert we
finally at the end is our dessert we
finally at the end is our dessert we have a nice warm batch of how to turn
have a nice warm batch of how to turn
have a nice warm batch of how to turn all this stuff into money cool all right
all this stuff into money cool all right
all this stuff into money cool all right awesome
awesome
awesome hooray let me ask you a question have
hooray let me ask you a question have
hooray let me ask you a question have you ever have you ever been in the flow
you ever have you ever been in the flow
you ever have you ever been in the flow like where everything just seems to work
like where everything just seems to work
like where everything just seems to work out right work everything’s just cool
out right work everything’s just cool
out right work everything’s just cool you talk to people you’re connecting
you talk to people you’re connecting
you talk to people you’re connecting with them there’s like you have this
with them there’s like you have this
with them there’s like you have this effortless communication everything you
effortless communication everything you
effortless communication everything you do throughout the day is it’s pretty
do throughout the day is it’s pretty
do throughout the day is it’s pretty easy and at the end of the day you like
easy and at the end of the day you like
easy and at the end of the day you like down I was awesome I wish I could be
down I was awesome I wish I could be
down I was awesome I wish I could be like that all the time if you’ve ever
like that all the time if you’ve ever
like that all the time if you’ve ever had that experience please raise your
had that experience please raise your
had that experience please raise your hand
hand
hand cool all right on the flip side of that
cool all right on the flip side of that
cool all right on the flip side of that have you ever
have you ever
have you ever I guess I’ll use this have you ever like
I guess I’ll use this have you ever like
I guess I’ll use this have you ever like seen a sales presentation maybe at a
seen a sales presentation maybe at a
seen a sales presentation maybe at a seminar or something or a business
seminar or something or a business
seminar or something or a business opportunity presentation where the
opportunity presentation where the
opportunity presentation where the person said all the right things and
person said all the right things and
person said all the right things and acted did everything perfectly you know
acted did everything perfectly you know
acted did everything perfectly you know dressed like you’re supposed to dress
dressed like you’re supposed to dress
dressed like you’re supposed to dress said like you’re supposed to talk it’s a
said like you’re supposed to talk it’s a
said like you’re supposed to talk it’s a smiled and all that stuff but still for
smiled and all that stuff but still for
smiled and all that stuff but still for some reason you were just kind of like
some reason you were just kind of like
some reason you were just kind of like yeah right in yes
yeah right in yes
yeah right in yes okay I just want to make sure I’m not
okay I just want to make sure I’m not
okay I just want to make sure I’m not the only one and now we will begin did
the only one and now we will begin did
the only one and now we will begin did that work okay so
that work okay so
that work okay so this whole core influence thing
this whole core influence thing
this whole core influence thing literally I believe will give you the
literally I believe will give you the
literally I believe will give you the ability to get people to do just about
ability to get people to do just about
ability to get people to do just about anything you want them to do and there
anything you want them to do and there
anything you want them to do and there are two easy steps step one is to know
are two easy steps step one is to know
are two easy steps step one is to know what you really want and who you really
what you really want and who you really
what you really want and who you really are I will submit to you now and
are I will submit to you now and
are I will submit to you now and repeatedly that the versions the answer
repeatedly that the versions the answer
repeatedly that the versions the answer to those questions that we hold in our
to those questions that we hold in our
to those questions that we hold in our heads right now will false step two is
heads right now will false step two is
heads right now will false step two is to know what your market really wants
to know what your market really wants
to know what your market really wants and who they really are alright so
and who they really are alright so
and who they really are alright so that’s it thank you yes good movie that
that’s it thank you yes good movie that
that’s it thank you yes good movie that was so we’ll begin the heavy duty weird
was so we’ll begin the heavy duty weird
was so we’ll begin the heavy duty weird psychological stuff
psychological stuff
psychological stuff I believe that most people carry around
I believe that most people carry around
I believe that most people carry around with them two versions of themselves all
with them two versions of themselves all
with them two versions of themselves all right the first version is the identity
right the first version is the identity
right the first version is the identity that they walk around in every day I
that they walk around in every day I
that they walk around in every day I call it the shell identity so for
call it the shell identity so for
call it the shell identity so for example the dude who’s a banker who’s
example the dude who’s a banker who’s
example the dude who’s a banker who’s walking around saying I’m Bob I’m a
walking around saying I’m Bob I’m a
walking around saying I’m Bob I’m a banker i originate loans and stuff I do
banker i originate loans and stuff I do
banker i originate loans and stuff I do banking things whatever they may be I do
banking things whatever they may be I do
banking things whatever they may be I do them seriously all right it’s a shell
them seriously all right it’s a shell
them seriously all right it’s a shell identity is who is who you think you are
identity is who is who you think you are
identity is who is who you think you are so feign whoever says who the hell do
so feign whoever says who the hell do
so feign whoever says who the hell do you think you are you can say on the
you think you are you can say on the
you think you are you can say on the show identity the second identity is the
show identity the second identity is the
show identity the second identity is the person that they really want to be and
person that they really want to be and
person that they really want to be and that is the identity that people really
that is the identity that people really
that is the identity that people really want so when Bob’s at the bank having
want so when Bob’s at the bank having
want so when Bob’s at the bank having the conversation with the teller mrs.
the conversation with the teller mrs.
the conversation with the teller mrs. Jenkins did you organize the deposit
Jenkins did you organize the deposit
Jenkins did you organize the deposit slip subdue other banking stuff yes Bob
slip subdue other banking stuff yes Bob
slip subdue other banking stuff yes Bob I certainly did it was fabulous and
I certainly did it was fabulous and
I certainly did it was fabulous and during that whole thing he’s daydreaming
during that whole thing he’s daydreaming
during that whole thing he’s daydreaming about living at the beach or being a
about living at the beach or being a
about living at the beach or being a rock star or a drug cartel or whatever
rock star or a drug cartel or whatever
rock star or a drug cartel or whatever it may be that’s the identity that he
it may be that’s the identity that he
it may be that’s the identity that he really wants right and I believe that
really wants right and I believe that
really wants right and I believe that that inner identity is our true identity
that inner identity is our true identity
that inner identity is our true identity and this is I believe this is true for
and this is I believe this is true for
and this is I believe this is true for everybody that person that we daydream
everybody that person that we daydream
everybody that person that we daydream about that life we daydream about we
about that life we daydream about we
about that life we daydream about we really want to be that person the sort
really want to be that person the sort
really want to be that person the sort of deepest core desire
of deepest core desire
of deepest core desire therefore I call this the core identity
therefore I call this the core identity
therefore I call this the core identity and I believe this to be everyone’s true
and I believe this to be everyone’s true
and I believe this to be everyone’s true identity so I guess to really illustrate
identity so I guess to really illustrate
identity so I guess to really illustrate it talking about Bob at the bank doing
it talking about Bob at the bank doing
it talking about Bob at the bank doing bank stuff do you think that Bob at the
bank stuff do you think that Bob at the
bank stuff do you think that Bob at the bank when he was a little kid envisioned
bank when he was a little kid envisioned
bank when he was a little kid envisioned himself being a banker going to the bank
himself being a banker going to the bank
himself being a banker going to the bank every day do you think he thought that
every day do you think he thought that
every day do you think he thought that would be awesome or like he wanted to
would be awesome or like he wanted to
would be awesome or like he wanted to fly planes or something which one fly
fly planes or something which one fly
fly planes or something which one fly planes okay see Bob really wants to be
planes okay see Bob really wants to be
planes okay see Bob really wants to be and therefore I think the risk of
and therefore I think the risk of
and therefore I think the risk of sounding all hokey and everything
sounding all hokey and everything
sounding all hokey and everything all the sound hokey
all the sound hokey
all the sound hokey I think that’s the real bomb I think the
I think that’s the real bomb I think the
I think that’s the real bomb I think the rock star or the baseball player that’s
rock star or the baseball player that’s
rock star or the baseball player that’s that’s who Bob really is he’s just
that’s who Bob really is he’s just
that’s who Bob really is he’s just trapped in this banker thing because of
trapped in this banker thing because of
trapped in this banker thing because of social conditioning largely as a result
social conditioning largely as a result
social conditioning largely as a result of guys like me who make at sorry Bob
so I believe everyone’s core identity is
so I believe everyone’s core identity is held captive by circumstance and a lack
held captive by circumstance and a lack
held captive by circumstance and a lack of knowledge I’ll explain circumstance
of knowledge I’ll explain circumstance
of knowledge I’ll explain circumstance easier because that’s the easiest one
easier because that’s the easiest one
easier because that’s the easiest one there are explained circumstance first
there are explained circumstance first
there are explained circumstance first cuz that’s the easiest one to explain
cuz that’s the easiest one to explain
cuz that’s the easiest one to explain Bob wants to be a multi-million or
Bob wants to be a multi-million or
Bob wants to be a multi-million or millionaire playboy living and Monte
millionaire playboy living and Monte
millionaire playboy living and Monte Carlo circumstances might prevent that
Carlo circumstances might prevent that
Carlo circumstances might prevent that such as Bobby got no money easy one
such as Bobby got no money easy one
such as Bobby got no money easy one right lack of knowledge is the most
right lack of knowledge is the most
right lack of knowledge is the most insidious reason that is because I
insidious reason that is because I
insidious reason that is because I believe we we don’t really know who our
believe we we don’t really know who our
believe we we don’t really know who our core identity is very few people ever
core identity is very few people ever
core identity is very few people ever sit around and think about that Seren
sit around and think about that Seren
sit around and think about that Seren think about well I wish I had a car or a
think about well I wish I had a car or a
think about well I wish I had a car or a new house or whatever but that’s not
new house or whatever but that’s not
new house or whatever but that’s not really stuff it’s not we want to be all
really stuff it’s not we want to be all
really stuff it’s not we want to be all right stay with me here don’t make me
right stay with me here don’t make me
right stay with me here don’t make me ask you to jump up and shout and
ask you to jump up and shout and
ask you to jump up and shout and everything
everything
everything so core influence it’s the reason why
so core influence it’s the reason why
so core influence it’s the reason why I’m really good at the stuff it’s
I’m really good at the stuff it’s
I’m really good at the stuff it’s selling lots of things to people I’ve
selling lots of things to people I’ve
selling lots of things to people I’ve never met this is core influence most
never met this is core influence most
never met this is core influence most influence is done on the surface call it
influence is done on the surface call it
influence is done on the surface call it surface influence or head to head
surface influence or head to head
surface influence or head to head influence very common stuff I’m talking
influence very common stuff I’m talking
influence very common stuff I’m talking to you you’re hearing my words you
to you you’re hearing my words you
to you you’re hearing my words you translate those into pictures in your
translate those into pictures in your
translate those into pictures in your mind or whatever your brain uses a
mind or whatever your brain uses a
mind or whatever your brain uses a little bit of logic your emotions can
little bit of logic your emotions can
little bit of logic your emotions can you say yea or nay I agree I disagree I
you say yea or nay I agree I disagree I
you say yea or nay I agree I disagree I will do this I won’t do this whatever
will do this I won’t do this whatever
will do this I won’t do this whatever normal stuff right that’s how 99.99% of
normal stuff right that’s how 99.99% of
normal stuff right that’s how 99.99% of all influences performed on the surface
all influences performed on the surface
all influences performed on the surface level surface influence
at the head surface level connection
at the head surface level connection works pretty good here’s how core
works pretty good here’s how core
works pretty good here’s how core influence works infinitely more powerful
influence works infinitely more powerful
influence works infinitely more powerful therefore often making surface influence
therefore often making surface influence
therefore often making surface influence completely unnecessary just quickly a
completely unnecessary just quickly a
completely unnecessary just quickly a show of hands how would you like to
show of hands how would you like to
show of hands how would you like to never really have to convince anything
never really have to convince anything
never really have to convince anything of anything again ever in your life okay
of anything again ever in your life okay
of anything again ever in your life okay cool
cool
cool that’s what core influence does just
that’s what core influence does just
that’s what core influence does just want to make sure we’re keeping the big
want to make sure we’re keeping the big
want to make sure we’re keeping the big picture and in the frame where mines
picture and in the frame where mines
picture and in the frame where mines here I think we communicate on two
here I think we communicate on two
here I think we communicate on two levels at the head level and we
levels at the head level and we
levels at the head level and we communicate on the core level we’re
communicate on the core level we’re
communicate on the core level we’re starting to gonna we’re gonna get a
starting to gonna we’re gonna get a
starting to gonna we’re gonna get a little heavy here I’m gonna rope it in
little heavy here I’m gonna rope it in
little heavy here I’m gonna rope it in we’ll just bear with me on this heavy
we’ll just bear with me on this heavy
we’ll just bear with me on this heavy stuff the lasting influence comes from a
stuff the lasting influence comes from a
stuff the lasting influence comes from a core connection when I asked you earlier
core connection when I asked you earlier
core connection when I asked you earlier if you’ve ever had that experience where
if you’ve ever had that experience where
if you’ve ever had that experience where everything’s going really well and
everything’s going really well and
everything’s going really well and whatever you’re interacting with people
whatever you’re interacting with people
whatever you’re interacting with people you just seem like everyone I’m talking
you just seem like everyone I’m talking
you just seem like everyone I’m talking to you’ve got this great bond with them
to you’ve got this great bond with them
to you’ve got this great bond with them and it’s it’s all really easy like when
and it’s it’s all really easy like when
and it’s it’s all really easy like when you go to a party and you meet a perfect
you go to a party and you meet a perfect
you go to a party and you meet a perfect stranger and you immediately connect
stranger and you immediately connect
stranger and you immediately connect with them you ever had that experience
with them you ever had that experience
with them you ever had that experience that’s the core communication that’s
that’s the core communication that’s
that’s the core communication that’s what’s going on there it’s just an
what’s going on there it’s just an
what’s going on there it’s just an unconscious thing that happens you’re
unconscious thing that happens you’re
unconscious thing that happens you’re congruent with your true identity who
congruent with your true identity who
congruent with your true identity who you really want to be and they are – and
you really want to be and they are – and
you really want to be and they are – and when you’re connect you’re talking to
when you’re connect you’re talking to
when you’re connect you’re talking to each other right there there’s that
each other right there there’s that
each other right there there’s that instant connection like in those moments
instant connection like in those moments
instant connection like in those moments if you guys want to go do something or
if you guys want to go do something or
if you guys want to go do something or whatever it wouldn’t take a lot of
whatever it wouldn’t take a lot of
whatever it wouldn’t take a lot of convincing right because you’re on the
convincing right because you’re on the
convincing right because you’re on the same plane you’re pretty much like on
same plane you’re pretty much like on
same plane you’re pretty much like on the same little wavelength core
the same little wavelength core
the same little wavelength core connection
all right pretty dangerous stuff here we
all right pretty dangerous stuff here we get into the subconscious I don’t think
get into the subconscious I don’t think
get into the subconscious I don’t think I could even define what subconscious is
I could even define what subconscious is
I could even define what subconscious is I’ll just pretend I know what the hell
I’ll just pretend I know what the hell
I’ll just pretend I know what the hell I’m talking about here with subconscious
I’m talking about here with subconscious
I’m talking about here with subconscious I think it’s your cut of your
I think it’s your cut of your
I think it’s your cut of your subconscious speaking to their
subconscious speaking to their
subconscious speaking to their subconscious and I’m not talking about
subconscious and I’m not talking about
subconscious and I’m not talking about subliminal weirdness or any tricks I
subliminal weirdness or any tricks I
subliminal weirdness or any tricks I think that your true person and your
think that your true person and your
think that your true person and your true intents are showing him is speaking
true intents are showing him is speaking
true intents are showing him is speaking to what they ultimately want in those
to what they ultimately want in those
to what they ultimately want in those two are aligned does that make sense
two are aligned does that make sense
two are aligned does that make sense okay do you believe that our
okay do you believe that our
okay do you believe that our subconscious minds are really in control
subconscious minds are really in control
subconscious minds are really in control there’s no right or wrong answer I’m
there’s no right or wrong answer I’m
there’s no right or wrong answer I’m just interested in and what your
just interested in and what your
just interested in and what your feedback is show of hands if you believe
feedback is show of hands if you believe
feedback is show of hands if you believe this yes most people cool I believe it
this yes most people cool I believe it
this yes most people cool I believe it too I don’t know it how can we prove it
too I don’t know it how can we prove it
too I don’t know it how can we prove it actually wait a minute can I’m about to
actually wait a minute can I’m about to
actually wait a minute can I’m about to sorry
sorry
sorry photographic evidence even take that
so sound a weird let me try to be weird
so sound a weird let me try to be weird fine I don’t know why I use that title
fine I don’t know why I use that title
fine I don’t know why I use that title that’s kind of corny
I say you can’t really control your
I say you can’t really control your subconscious I think you can guide it
subconscious I think you can guide it
subconscious I think you can guide it anyway and I think with the proper
anyway and I think with the proper
anyway and I think with the proper guidance that your subconscious will
guidance that your subconscious will
guidance that your subconscious will create a new core identity for you and
create a new core identity for you and
create a new core identity for you and this is the identity that will speak to
this is the identity that will speak to
this is the identity that will speak to your market on a core level let me
your market on a core level let me
your market on a core level let me rephrase it so doesn’t sound all weird
rephrase it so doesn’t sound all weird
rephrase it so doesn’t sound all weird there’s stuff you can do first of all I
there’s stuff you can do first of all I
there’s stuff you can do first of all I believe that none of us until we do this
believe that none of us until we do this
believe that none of us until we do this exercise I’m going to give you which I
exercise I’m going to give you which I
exercise I’m going to give you which I did not create incidentally really have
did not create incidentally really have
did not create incidentally really have any idea who the core identity is we
any idea who the core identity is we
any idea who the core identity is we don’t really know who that person is
don’t really know who that person is
don’t really know who that person is that we truly want to be and this I’m
that we truly want to be and this I’m
that we truly want to be and this I’m saying this to you at the risk of
saying this to you at the risk of
saying this to you at the risk of sounding a like an asshole by saying
sounding a like an asshole by saying
sounding a like an asshole by saying that none of you guys are happy with
that none of you guys are happy with
that none of you guys are happy with your lives and you all wish you’re
your lives and you all wish you’re
your lives and you all wish you’re someone else so that’s not at all what
someone else so that’s not at all what
someone else so that’s not at all what I’m trying to convey to you
forgot what the other part of what I was
forgot what the other part of what I was going to say was
yes now remember it is when we as people
yes now remember it is when we as people become congruent when we identify that
become congruent when we identify that
become congruent when we identify that core identity and we become congruent
core identity and we become congruent
core identity and we become congruent with what it is and who it is we truly
with what it is and who it is we truly
with what it is and who it is we truly want to be that is when effortless
want to be that is when effortless
want to be that is when effortless influence occurs
influence occurs
influence occurs well almost occurs do you remember when
well almost occurs do you remember when
well almost occurs do you remember when I asked you if you’ve ever seen the
I asked you if you’ve ever seen the
I asked you if you’ve ever seen the presentation where the dude said all the
presentation where the dude said all the
presentation where the dude said all the stuff all the right things did all the
stuff all the right things did all the
stuff all the right things did all the right things dress the right way use the
right things dress the right way use the
right things dress the right way use the right body language and you were still
right body language and you were still
right body language and you were still kind of what you experienced was your
kind of what you experienced was your
kind of what you experienced was your subconscious picking up on the lack of
subconscious picking up on the lack of
subconscious picking up on the lack of congruence in core identity so to use
congruence in core identity so to use
congruence in core identity so to use that example this dude is giving you
that example this dude is giving you
that example this dude is giving you this presentation like I’m interested in
this presentation like I’m interested in
this presentation like I’m interested in you you need to buy my stuff we’re all
you you need to buy my stuff we’re all
you you need to buy my stuff we’re all gonna make a lot of money or whatever it
gonna make a lot of money or whatever it
gonna make a lot of money or whatever it may be his core identity could be saying
may be his core identity could be saying
may be his core identity could be saying I hate people I cannot wait to get off
I hate people I cannot wait to get off
I hate people I cannot wait to get off of the stage just give me the damn money
of the stage just give me the damn money
of the stage just give me the damn money so I can go home and do more blow all
so I can go home and do more blow all
so I can go home and do more blow all right and your subconscious is picking
right and your subconscious is picking
right and your subconscious is picking up on that despite the fact that he’s
up on that despite the fact that he’s
up on that despite the fact that he’s done and said everything correctly does
done and said everything correctly does
done and said everything correctly does that make sense both of you agree that
that make sense both of you agree that
that make sense both of you agree that it makes sense awesome okay
now here’s where it gets good when you
now here’s where it gets good when you can pinpoint what the true core identity
can pinpoint what the true core identity
can pinpoint what the true core identity of your market is and you communicate
of your market is and you communicate
of your market is and you communicate with them congruently from your truth
with them congruently from your truth
with them congruently from your truth centered state that true core identity
centered state that true core identity
centered state that true core identity you will have more power and influence
you will have more power and influence
you will have more power and influence than you’ve ever thought possible
than you’ve ever thought possible
than you’ve ever thought possible ever case in point being religion right
ever case in point being religion right
ever case in point being religion right religious leaders summer not this is not
religious leaders summer not this is not
religious leaders summer not this is not true for all but some such as like a
true for all but some such as like a
true for all but some such as like a mother Teresa was a hundred percent we
mother Teresa was a hundred percent we
mother Teresa was a hundred percent we ruined
ruined
ruined she knew what that core identity was she
she knew what that core identity was she
she knew what that core identity was she stepped into that core identity and she
stepped into that core identity and she
stepped into that core identity and she spoke to the core identity of all the
spoke to the core identity of all the
spoke to the core identity of all the people she influenced in the world
people she influenced in the world
people she influenced in the world regardless of what they did by
regardless of what they did by
regardless of what they did by occupation what their religious beliefs
occupation what their religious beliefs
occupation what their religious beliefs were she spoke to that core identity
were she spoke to that core identity
were she spoke to that core identity within them that said I’m a good person
within them that said I’m a good person
within them that said I’m a good person who cares he wants to give back to my
who cares he wants to give back to my
who cares he wants to give back to my fellow man who wants to help him make a
fellow man who wants to help him make a
fellow man who wants to help him make a difference did it look to you like
difference did it look to you like
difference did it look to you like Mother Teresa was working real hard to
Mother Teresa was working real hard to
Mother Teresa was working real hard to convince anybody of anything yes or no
convince anybody of anything yes or no
convince anybody of anything yes or no uh-huh
uh-huh
uh-huh core influence so basically you’re all
core influence so basically you’re all
core influence so basically you’re all gonna turn into mother Teresa – right
gonna turn into mother Teresa – right
gonna turn into mother Teresa – right after I do right sure so but you are
after I do right sure so but you are
after I do right sure so but you are gonna learn how to do this you’re gonna
gonna learn how to do this you’re gonna
gonna learn how to do this you’re gonna learn some exercises that are very easy
learn some exercises that are very easy
learn some exercises that are very easy and fun and beneficial to you that will
and fun and beneficial to you that will
and fun and beneficial to you that will cause this to happen
I’ve been doing this since 1999
I’ve been doing this since 1999 marketing things on the Internet and I
marketing things on the Internet and I
marketing things on the Internet and I spent what is that nine years I spent
spent what is that nine years I spent
spent what is that nine years I spent the first seven years of it convincing
the first seven years of it convincing
the first seven years of it convincing people to do stuff I spent the last 18
people to do stuff I spent the last 18
people to do stuff I spent the last 18 months or so sort of convincing people
months or so sort of convincing people
months or so sort of convincing people to do stuff I figured this stuff out by
to do stuff I figured this stuff out by
to do stuff I figured this stuff out by accident really and now I don’t have to
accident really and now I don’t have to
accident really and now I don’t have to convince anyone to do anything it just
convince anyone to do anything it just
convince anyone to do anything it just works so as marketers a lot of us with
works so as marketers a lot of us with
works so as marketers a lot of us with our greatest challenges is getting
our greatest challenges is getting
our greatest challenges is getting people to buy our stuff the bottom line
people to buy our stuff the bottom line
people to buy our stuff the bottom line is when you do this more people will buy
is when you do this more people will buy
is when you do this more people will buy your stuff you’ll generate much cooler
your stuff you’ll generate much cooler
your stuff you’ll generate much cooler customers in your life will be a lot
customers in your life will be a lot
customers in your life will be a lot better so remember step one was find out
better so remember step one was find out
better so remember step one was find out who you really are and what you really
who you really are and what you really
who you really are and what you really want I’m gonna walk you through how to
want I’m gonna walk you through how to
want I’m gonna walk you through how to do that
do that
do that does that end the weird psychological
does that end the weird psychological
does that end the weird psychological part of the thing
part of the thing
part of the thing maybe not sure if we’re still in the
maybe not sure if we’re still in the
maybe not sure if we’re still in the weird psychological part or if we’re
weird psychological part or if we’re
weird psychological part or if we’re into the dangerously close to self-help
into the dangerously close to self-help
into the dangerously close to self-help New Age stuff as I said earlier we’re
New Age stuff as I said earlier we’re
New Age stuff as I said earlier we’re using the Bob at the bank thing I
using the Bob at the bank thing I
using the Bob at the bank thing I believe their deepest core desires give
believe their deepest core desires give
believe their deepest core desires give clues to our core identity
it’s a weird statement to make because
it’s a weird statement to make because right now we’re probably thinking of
right now we’re probably thinking of
right now we’re probably thinking of desires on a material level that’s not
desires on a material level that’s not
desires on a material level that’s not what I mean told you guys this was heavy
what I mean told you guys this was heavy
what I mean told you guys this was heavy stuff right you’re like damn I thought
stuff right you’re like damn I thought
stuff right you’re like damn I thought he’s gonna get up here until Jose
he’s gonna get up here until Jose
he’s gonna get up here until Jose should’ve stayed at lunch so why are you
should’ve stayed at lunch so why are you
should’ve stayed at lunch so why are you here right now in this moment with me
here right now in this moment with me
here right now in this moment with me together with members of your community
together with members of your community
together with members of your community in this room no cool it’s very nice
in this room no cool it’s very nice
in this room no cool it’s very nice thing to say to help tens of million
thing to say to help tens of million
thing to say to help tens of million people of millions of people and learn
people of millions of people and learn
people of millions of people and learn how to do that awesome good call some
how to do that awesome good call some
how to do that awesome good call some some more beauty all right make mo money
some more beauty all right make mo money
some more beauty all right make mo money I must probably like the front of mine
I must probably like the front of mine
I must probably like the front of mine thing make more money right it is after
thing make more money right it is after
thing make more money right it is after all a conference about I don’t know
all a conference about I don’t know
all a conference about I don’t know business it’s specifically the function
business it’s specifically the function
business it’s specifically the function of business to make more money cool good
of business to make more money cool good
of business to make more money cool good answer I like it to make it more money’s
answer I like it to make it more money’s
answer I like it to make it more money’s fun spending it’s even funner paying
fun spending it’s even funner paying
fun spending it’s even funner paying taxes on it that’s it
taxes on it that’s it
taxes on it that’s it another reason might be to network with
another reason might be to network with
another reason might be to network with your peers right it’s fun there the bar
your peers right it’s fun there the bar
your peers right it’s fun there the bar well I you know these things remind me
well I you know these things remind me
well I you know these things remind me sometimes a Grateful Dead concerts but
sometimes a Grateful Dead concerts but
sometimes a Grateful Dead concerts but without the drugs because you see
without the drugs because you see
without the drugs because you see everybody you see all these people you
everybody you see all these people you
everybody you see all these people you get you you know would usually only see
get you you know would usually only see
get you you know would usually only see in that environment is almost like this
in that environment is almost like this
in that environment is almost like this traveling fun things you get to
traveling fun things you get to
traveling fun things you get to reconnect with your friends and tell war
reconnect with your friends and tell war
reconnect with your friends and tell war stories and all that was great so
stories and all that was great so
stories and all that was great so network with your peers might be one get
network with your peers might be one get
network with your peers might be one get out of the house might be one people
out of the house might be one people
out of the house might be one people have that you said I’ve got two young
have that you said I’ve got two young
have that you said I’ve got two young children they’re two and five now and
children they’re two and five now and
children they’re two and five now and when they were like a lot younger and
when they were like a lot younger and
when they were like a lot younger and neither of them spoke English and or you
neither of them spoke English and or you
neither of them spoke English and or you know stopped screaming for more than
know stopped screaming for more than
know stopped screaming for more than thirty seconds at a time I would come to
thirty seconds at a time I would come to
thirty seconds at a time I would come to one of these things that good you want
one of these things that good you want
one of these things that good you want me to come to the seminar and have
me to come to the seminar and have
me to come to the seminar and have people repeatedly throw bricks at me
people repeatedly throw bricks at me
people repeatedly throw bricks at me awesome I’ll be there can I can I sleep
awesome I’ll be there can I can I sleep
awesome I’ll be there can I can I sleep past eight great for whatever you want
past eight great for whatever you want
past eight great for whatever you want all right or maybe it’s to contribute
all right or maybe it’s to contribute
all right or maybe it’s to contribute community kind of like what you said
community kind of like what you said
community kind of like what you said sweet
sweet
sweet so a typical thing to do and it’s a lot
so a typical thing to do and it’s a lot
so a typical thing to do and it’s a lot of we do this a lot in sales and we’re
of we do this a lot in sales and we’re
of we do this a lot in sales and we’re trying to get inside the minds of our
trying to get inside the minds of our
trying to get inside the minds of our prospects say well why do you want that
prospects say well why do you want that
prospects say well why do you want that stuff right why do you want that outcome
stuff right why do you want that outcome
stuff right why do you want that outcome so an answer might be you know why do I
so an answer might be you know why do I
so an answer might be you know why do I want more money why do you want to
want more money why do you want to
want more money why do you want to network with others why do you want to
network with others why do you want to
network with others why do you want to contribute to community or community so
contribute to community or community so
contribute to community or community so forth so you might say I want more money
forth so you might say I want more money
forth so you might say I want more money so I’m get a Ferrari or whatever right
so I’m get a Ferrari or whatever right
so I’m get a Ferrari or whatever right so I can quit my job I will network with
so I can quit my job I will network with
so I can quit my job I will network with others so I can form joint venture
others so I can form joint venture
others so I can form joint venture partnerships so I can distribute more of
partnerships so I can distribute more of
partnerships so I can distribute more of my products or whatever those are all
my products or whatever those are all
my products or whatever those are all acceptable answers but our brains will
acceptable answers but our brains will
acceptable answers but our brains will lie to us
lie to us
lie to us they are surface level answers which are
they are surface level answers which are
they are surface level answers which are not to be discarded but they are not the
not to be discarded but they are not the
not to be discarded but they are not the absolute truth
when when I say something like I want to
when when I say something like I want to make more money so I can buy a new car
make more money so I can buy a new car
make more money so I can buy a new car or our new Ferrari or a new house or you
or our new Ferrari or a new house or you
or our new Ferrari or a new house or you know all this stuff typically that’s our
know all this stuff typically that’s our
know all this stuff typically that’s our brand giving us the surface level thing
brand giving us the surface level thing
brand giving us the surface level thing because it doesn’t want to work that
because it doesn’t want to work that
because it doesn’t want to work that hard and that’s okay right remember when
hard and that’s okay right remember when
hard and that’s okay right remember when I was saying that Bob daydreams of being
I was saying that Bob daydreams of being
I was saying that Bob daydreams of being the rock star whatever that’s
the rock star whatever that’s
the rock star whatever that’s essentially like he’s replaying these
essentially like he’s replaying these
essentially like he’s replaying these beer commercials in his mind right I
beer commercials in his mind right I
beer commercials in his mind right I wish I was that dude it’s normal we all
wish I was that dude it’s normal we all
wish I was that dude it’s normal we all do it right it’s cool the truth is we
do it right it’s cool the truth is we
do it right it’s cool the truth is we all want to create and perpetuate
all want to create and perpetuate
all want to create and perpetuate experience goals and things were
experience goals and things were
experience goals and things were absolutely meaningless in the context of
absolutely meaningless in the context of
absolutely meaningless in the context of this whole core identity weirdness I’m
this whole core identity weirdness I’m
this whole core identity weirdness I’m talking about today we all want to
talking about today we all want to
talking about today we all want to create and perpetuate experience I’ll
create and perpetuate experience I’ll
create and perpetuate experience I’ll give you a good concrete examples
anyone ever know of a guy that might
anyone ever know of a guy that might want a Ferrari anyone ever know a man
want a Ferrari anyone ever know a man
want a Ferrari anyone ever know a man that damn I was not a Ferrari that’s
that damn I was not a Ferrari that’s
that damn I was not a Ferrari that’s awesome yeah anyone here you guys can I
awesome yeah anyone here you guys can I
awesome yeah anyone here you guys can I have some of what you’re taking please
have some of what you’re taking please
have some of what you’re taking please if we could go in the same way yes oh no
if we could go in the same way yes oh no
if we could go in the same way yes oh no okay is that yes I can have some of what
okay is that yes I can have some of what
okay is that yes I can have some of what you’re taking because if you all give it
you’re taking because if you all give it
you’re taking because if you all give it to me I think it might kill me all right
to me I think it might kill me all right
to me I think it might kill me all right well when do wonderful when a guy wants
well when do wonderful when a guy wants
well when do wonderful when a guy wants a Ferrari I know cuz I’ve gone through
a Ferrari I know cuz I’ve gone through
a Ferrari I know cuz I’ve gone through the whole Ferrari thing what we really
the whole Ferrari thing what we really
the whole Ferrari thing what we really want is to be like James Bond or
want is to be like James Bond or
want is to be like James Bond or something right or whatever internally
something right or whatever internally
something right or whatever internally having that Ferrari means to us I want
having that Ferrari means to us I want
having that Ferrari means to us I want to be like James Bond or a rockstar
to be like James Bond or a rockstar
to be like James Bond or a rockstar whatever right normal stuff that’s why
whatever right normal stuff that’s why
whatever right normal stuff that’s why you want to fry for the significance
you want to fry for the significance
you want to fry for the significance okay and of course the big lie is that
okay and of course the big lie is that
okay and of course the big lie is that we tell ourselves and trick ourselves
we tell ourselves and trick ourselves
we tell ourselves and trick ourselves into believing every single day millions
into believing every single day millions
into believing every single day millions of consumers believe it too we’re not
of consumers believe it too we’re not
of consumers believe it too we’re not alone the big lie is that if you have
alone the big lie is that if you have
alone the big lie is that if you have the Ferrari then you’ll be like James
the Ferrari then you’ll be like James
the Ferrari then you’ll be like James Bond or whatever right
Bond or whatever right
Bond or whatever right I can hear by attest to you in front of
I can hear by attest to you in front of
I can hear by attest to you in front of this Council of my peers that not a
this Council of my peers that not a
this Council of my peers that not a single flashy sports car that I ever had
single flashy sports car that I ever had
single flashy sports car that I ever had and I’ve had Ferrari two forces the BMW
and I’ve had Ferrari two forces the BMW
and I’ve had Ferrari two forces the BMW so basically I’ve had them all with the
so basically I’ve had them all with the
so basically I’ve had them all with the exception of Bugatti Lamborghini and
exception of Bugatti Lamborghini and
exception of Bugatti Lamborghini and Bentley none of them ever made me any
Bentley none of them ever made me any
Bentley none of them ever made me any cooler a person totally sucked I was
cooler a person totally sucked I was
cooler a person totally sucked I was like okay what am I gonna become cool
like okay what am I gonna become cool
like okay what am I gonna become cool this blows
this blows
this blows you know what am I going to become
you know what am I going to become
you know what am I going to become better endowed surely
better endowed surely
better endowed surely I used to when I would trade the cars in
I used to when I would trade the cars in
I used to when I would trade the cars in the jokes I would tell the salesperson
the jokes I would tell the salesperson
the jokes I would tell the salesperson to me like why are you trading this
to me like why are you trading this
to me like why are you trading this Porsche in this awesome I say well the
Porsche in this awesome I say well the
Porsche in this awesome I say well the the penis extension mechanism is clearly
the penis extension mechanism is clearly
the penis extension mechanism is clearly broken this didn’t work at all what else
broken this didn’t work at all what else
broken this didn’t work at all what else do you got maybe you should try the
do you got maybe you should try the
do you got maybe you should try the Ferrari okay
Ferrari okay
Ferrari okay nothing all right
what we really want with all these goals
what we really want with all these goals and things bullsháá that our brains
and things bullsháá that our brains
and things bullsháá that our brains tell us is experience you want that
tell us is experience you want that
tell us is experience you want that feeling and experience a feeling like
feeling and experience a feeling like
feeling and experience a feeling like James Bond you want the experience with
James Bond you want the experience with
James Bond you want the experience with the Ferrari thing not you we whatever
the Ferrari thing not you we whatever
the Ferrari thing not you we whatever I’m not preaching at you we want the
I’m not preaching at you we want the
I’m not preaching at you we want the experience of having the heads turn or
experience of having the heads turn or
experience of having the heads turn or whatever and feeling like that rock star
whatever and feeling like that rock star
whatever and feeling like that rock star right yes cool okay so I’m gonna show
right yes cool okay so I’m gonna show
right yes cool okay so I’m gonna show you an exercise in a second it changed
you an exercise in a second it changed
you an exercise in a second it changed my life that’s a really weird thing for
my life that’s a really weird thing for
my life that’s a really weird thing for me to say because normally when I hear
me to say because normally when I hear
me to say because normally when I hear about life changing and stuff and like
about life changing and stuff and like
about life changing and stuff and like denied you know but it did and I didn’t
denied you know but it did and I didn’t
denied you know but it did and I didn’t even know what was gonna happen when I
even know what was gonna happen when I
even know what was gonna happen when I did I just did it for the hell of it
when you do this you will immediately
when you do this you will immediately okay it’s not immediately it takes a
okay it’s not immediately it takes a
okay it’s not immediately it takes a couple hours to do the exercise so after
couple hours to do the exercise so after
couple hours to do the exercise so after a couple of hours you will get clear
a couple of hours you will get clear
a couple of hours you will get clear focus of what your true core identity is
focus of what your true core identity is
focus of what your true core identity is the freeing feeling from that is
the freeing feeling from that is
the freeing feeling from that is absolutely overwhelming because it
absolutely overwhelming because it
absolutely overwhelming because it strips out the it turns off the
strips out the it turns off the
strips out the it turns off the beer commercial it helps you get down to
beer commercial it helps you get down to
beer commercial it helps you get down to what’s real
when you communicate from this core
when you communicate from this core place
you’re centered stabled and focus cool
you’re centered stabled and focus cool you also attract matches and you’re able
you also attract matches and you’re able
you also attract matches and you’re able to influence people effortlessly
to influence people effortlessly
to influence people effortlessly specifically when you attract a match
specifically when you attract a match
specifically when you attract a match know what a match is is someone whose
know what a match is is someone whose
know what a match is is someone whose core identity is similar to yours let me
core identity is similar to yours let me
core identity is similar to yours let me ask you a question
do you think I’m insane yes all right
do you think I’m insane yes all right great
great
great show of hands if your idea of a good fun
show of hands if your idea of a good fun
show of hands if your idea of a good fun life is to build a business where you
life is to build a business where you
life is to build a business where you have customers who are dramatically
have customers who are dramatically
have customers who are dramatically different than you and you don’t really
different than you and you don’t really
different than you and you don’t really like them okay cool
like them okay cool
like them okay cool would it be fun to build a business and
would it be fun to build a business and
would it be fun to build a business and have customers who are a lot like you
have customers who are a lot like you
have customers who are a lot like you and you do genuinely like them and they
and you do genuinely like them and they
and you do genuinely like them and they do genuinely like you pretty fun that’s
do genuinely like you pretty fun that’s
do genuinely like you pretty fun that’s what I mean by you magnetically attract
what I mean by you magnetically attract
what I mean by you magnetically attract matches because when you’re totally
matches because when you’re totally
matches because when you’re totally congruent and you’ve stepped into that
congruent and you’ve stepped into that
congruent and you’ve stepped into that core and as you’ll see you actually will
core and as you’ll see you actually will
core and as you’ll see you actually will begin or at least happen to me you’ll
begin or at least happen to me you’ll
begin or at least happen to me you’ll begin to live that life that you map out
begin to live that life that you map out
begin to live that life that you map out bizarre you will magnetically attract
bizarre you will magnetically attract
bizarre you will magnetically attract matches because they will see internally
matches because they will see internally
matches because they will see internally subconsciously heavy I know that
subconsciously heavy I know that
subconsciously heavy I know that they will subconsciously be drawn to you
they will subconsciously be drawn to you
they will subconsciously be drawn to you because you are within the place that
because you are within the place that
because you are within the place that they want to be does that make sense
they want to be does that make sense
they want to be does that make sense cool all right I really this is this is
cool all right I really this is this is
cool all right I really this is this is all new stuff for me so it’s really
all new stuff for me so it’s really
all new stuff for me so it’s really stressed out about teaching this like
stressed out about teaching this like
stressed out about teaching this like this is either going to go over or
this is either going to go over or
this is either going to go over or people are going to think I’m the
people are going to think I’m the
people are going to think I’m the weirdest person in the world I don’t
weirdest person in the world I don’t
weirdest person in the world I don’t really know if there’s much I can do
really know if there’s much I can do
really know if there’s much I can do about the second part of that but
about the second part of that but
about the second part of that but hopefully it goes over and you guys get
hopefully it goes over and you guys get
hopefully it goes over and you guys get it and then dig it in plus like me you
it and then dig it in plus like me you
it and then dig it in plus like me you just might actually stumble into new and
just might actually stumble into new and
just might actually stumble into new and better reality
better reality
better reality and experience the following
does this sound hokey to anybody bunny
does this sound hokey to anybody bunny by the way it’s okay if it does I’m not
by the way it’s okay if it does I’m not
by the way it’s okay if it does I’m not gonna be pissed off yeah I mean just
gonna be pissed off yeah I mean just
gonna be pissed off yeah I mean just please someone say it sounds like you to
please someone say it sounds like you to
please someone say it sounds like you to them so I won’t look stupid here one
them so I won’t look stupid here one
them so I won’t look stupid here one dude okay thank you thank you for having
dude okay thank you thank you for having
dude okay thank you thank you for having it thank you for being honest with me
it thank you for being honest with me
it thank you for being honest with me and telling me that Sam so I used to
and telling me that Sam so I used to
and telling me that Sam so I used to think this type of stuff I’m talking to
think this type of stuff I’m talking to
think this type of stuff I’m talking to you about right now was the single
you about right now was the single
you about right now was the single biggest load of only to be
biggest load of only to be
biggest load of only to be surpassed by something I could make up
surpassed by something I could make up
surpassed by something I could make up myself all right
myself all right
myself all right and probably the reason why is because
and probably the reason why is because
and probably the reason why is because I’ve been around last psycho fara couple
I’ve been around last psycho fara couple
I’ve been around last psycho fara couple stuff my mother’s a psychotherapist I
stuff my mother’s a psychotherapist I
stuff my mother’s a psychotherapist I think she used me as a guinea pig so I
think she used me as a guinea pig so I
think she used me as a guinea pig so I had this she’s like well let’s see what
had this she’s like well let’s see what
had this she’s like well let’s see what happens if we put him in the room with
happens if we put him in the room with
happens if we put him in the room with it this subliminal message you know like
it this subliminal message you know like
it this subliminal message you know like thanks thus explaining that incident
thanks thus explaining that incident
thanks thus explaining that incident with the cantaloupe what I just put salt
with the cantaloupe what I just put salt
with the cantaloupe what I just put salt on it what do you the hell is wrong
on it what do you the hell is wrong
on it what do you the hell is wrong Richard said was gonna be like a nice
Richard said was gonna be like a nice
Richard said was gonna be like a nice professional place and here you guys are
professional place and here you guys are
professional place and here you guys are so it’s cool if this sounds hokey
so it’s cool if this sounds hokey
so it’s cool if this sounds hokey alright let me tell you where I was
alright let me tell you where I was
alright let me tell you where I was before I did this I had the Porsche ooh
before I did this I had the Porsche ooh
before I did this I had the Porsche ooh had me one of them Ferraris yay I want
had me one of them Ferraris yay I want
had me one of them Ferraris yay I want you to keep in mind how significant that
you to keep in mind how significant that
you to keep in mind how significant that is to got my age right especially my age
is to got my age right especially my age
is to got my age right especially my age back then like a young dude you know
back then like a young dude you know
back then like a young dude you know that’s like oh Jesus for some reason
that’s like oh Jesus for some reason
that’s like oh Jesus for some reason we’re compelled to believe that’s like
we’re compelled to believe that’s like
we’re compelled to believe that’s like gonna make you the happiest person in
gonna make you the happiest person in
gonna make you the happiest person in the world again probably because of
the world again probably because of
the world again probably because of people like us are convincing them
people like us are convincing them
people like us are convincing them they’re gonna yeah but still
they’re gonna yeah but still
they’re gonna yeah but still got the fly around on private jets no
got the fly around on private jets no
got the fly around on private jets no my daughter is to her very first
my daughter is to her very first
my daughter is to her very first time and an airplane was in the fire a
time and an airplane was in the fire a
time and an airplane was in the fire a private jet flew her and my family to
private jet flew her and my family to
private jet flew her and my family to Deer Valley took him skiing took my mom
Deer Valley took him skiing took my mom
Deer Valley took him skiing took my mom moved to San Diego private jets awesome
moved to San Diego private jets awesome
moved to San Diego private jets awesome right pretty cool hat time freedom I
right pretty cool hat time freedom I
right pretty cool hat time freedom I lived in Macon Georgia I could do
lived in Macon Georgia I could do
lived in Macon Georgia I could do anything I wanted to do unfortunately
anything I wanted to do unfortunately
anything I wanted to do unfortunately there was nothing to do Macon Georgia
there was nothing to do Macon Georgia
there was nothing to do Macon Georgia but had there been anything to do I
but had there been anything to do I
but had there been anything to do I could have done it if I could have done
could have done it if I could have done
could have done it if I could have done anything other thing like go to lunch
anything other thing like go to lunch
anything other thing like go to lunch you go to Barnes & Noble and then go
you go to Barnes & Noble and then go
you go to Barnes & Noble and then go like to post lunch and then go to Barnes
like to post lunch and then go to Barnes
like to post lunch and then go to Barnes & Noble again I could have done that
& Noble again I could have done that
& Noble again I could have done that hypothetically all right I should kid
hypothetically all right I should kid
hypothetically all right I should kid you not we had like this near family
you not we had like this near family
you not we had like this near family crisis trying to determine which big
crisis trying to determine which big
crisis trying to determine which big fancy mansion to bomb not because we
fancy mansion to bomb not because we
fancy mansion to bomb not because we needed a bigger house but simply because
needed a bigger house but simply because
needed a bigger house but simply because we could and therefore we thought well
we could and therefore we thought well
we could and therefore we thought well we should because we can because that’s
we should because we can because that’s
we should because we can because that’s what you do you’re supposed to show how
what you do you’re supposed to show how
what you do you’re supposed to show how significant your by having a great big
significant your by having a great big
significant your by having a great big house and stuff like that was the big
house and stuff like that was the big
house and stuff like that was the big deal okay does that sound like a bad lie
deal okay does that sound like a bad lie
deal okay does that sound like a bad lie for good luck really those are your big
for good luck really those are your big
for good luck really those are your big problems not so bad
problems not so bad
problems not so bad all right absolutely miserable
all right absolutely miserable
all right absolutely miserable horrible I mean totally miserable get up
horrible I mean totally miserable get up
horrible I mean totally miserable get up in the morning what now I go to my
in the morning what now I go to my
in the morning what now I go to my office which overlooked the loaves &
office which overlooked the loaves &
office which overlooked the loaves & Fishes homeless dude bread line stuff I
Fishes homeless dude bread line stuff I
Fishes homeless dude bread line stuff I wanted why don’t I pick that you know
wanted why don’t I pick that you know
wanted why don’t I pick that you know just absolutely miserable
just absolutely miserable
just absolutely miserable one of the worst sensations I believe
one of the worst sensations I believe
one of the worst sensations I believe there is well maybe not the worse I
there is well maybe not the worse I
there is well maybe not the worse I guess we could come up with lots of war
guess we could come up with lots of war
guess we could come up with lots of war stuff but a significantly bad sensation
stuff but a significantly bad sensation
stuff but a significantly bad sensation it’s to strive for your whole life
it’s to strive for your whole life
it’s to strive for your whole life for some goal and then attain it and
for some goal and then attain it and
for some goal and then attain it and realize it’s empty it was all just this
realize it’s empty it was all just this
realize it’s empty it was all just this illusion so when you’re supposed to make
illusion so when you’re supposed to make
illusion so when you’re supposed to make you happy and you wake up in the morning
you happy and you wake up in the morning
you happy and you wake up in the morning and say now what they’re about two
and say now what they’re about two
and say now what they’re about two months of that not so cool alright it
months of that not so cool alright it
months of that not so cool alright it blows so I hope by doing this and if
blows so I hope by doing this and if
blows so I hope by doing this and if anything I can spare someone that pain
anything I can spare someone that pain
anything I can spare someone that pain because it’s very significant so what is
because it’s very significant so what is
because it’s very significant so what is this fun isn’t it I was born on a ranch
this fun isn’t it I was born on a ranch
this fun isn’t it I was born on a ranch my parents threw me into a pit of fire
my parents threw me into a pit of fire
my parents threw me into a pit of fire my business attracted the wrong type of
my business attracted the wrong type of
my business attracted the wrong type of customers because I wasn’t congruent
customers because I wasn’t congruent
customers because I wasn’t congruent with the life I really wanted I was
with the life I really wanted I was
with the life I really wanted I was focused on get the money and all this
focused on get the money and all this
focused on get the money and all this stuff
stuff
stuff I built the wrong type of business I
I built the wrong type of business I
I built the wrong type of business I went for the business opportunity the
went for the business opportunity the
went for the business opportunity the early biz op secrets bottom of the
early biz op secrets bottom of the
early biz op secrets bottom of the barrel stuff I attract the
barrel stuff I attract the
barrel stuff I attract the bottom-feeding types of customers I did
bottom-feeding types of customers I did
bottom-feeding types of customers I did not like them
not like them
not like them I was so miserable from being inundated
I was so miserable from being inundated
I was so miserable from being inundated with all of these customers who I did
with all of these customers who I did
with all of these customers who I did not like and wish like help to avoid at
not like and wish like help to avoid at
not like and wish like help to avoid at all costs that future business was
all costs that future business was
all costs that future business was deliberately sabotage so I wouldn’t have
deliberately sabotage so I wouldn’t have
deliberately sabotage so I wouldn’t have to complete the cycle with lameness
to complete the cycle with lameness
to complete the cycle with lameness anymore well if I do this I’m gonna get
anymore well if I do this I’m gonna get
anymore well if I do this I’m gonna get more of these customers and they’re
more of these customers and they’re
more of these customers and they’re gonna email me and I hate them right I’m
gonna email me and I hate them right I’m
gonna email me and I hate them right I’m just laying it out man there’s I mean
just laying it out man there’s I mean
just laying it out man there’s I mean trust me it happens to a lot of folks
trust me it happens to a lot of folks
trust me it happens to a lot of folks happens for a reason – I was taught that
happens for a reason – I was taught that
happens for a reason – I was taught that you want to avoid your customers at all
you want to avoid your customers at all
you want to avoid your customers at all cost and you get the money
cost and you get the money
cost and you get the money number one function of business is to
number one function of business is to
number one function of business is to get the money I was taught that and I
get the money I was taught that and I
get the money I was taught that and I believed that for a long time my life
believed that for a long time my life
believed that for a long time my life reflected it your beliefs reflect your
reflected it your beliefs reflect your
reflected it your beliefs reflect your life for sure right all the money I made
life for sure right all the money I made
life for sure right all the money I made was just the end result of that was to
was just the end result of that was to
was just the end result of that was to buy things and if I make an extra 200
buy things and if I make an extra 200
buy things and if I make an extra 200 grand I get a Ferrari I can get a new
grand I get a Ferrari I can get a new
grand I get a Ferrari I can get a new house I can be miserable in my new house
house I can be miserable in my new house
house I can be miserable in my new house I can drive my Ferrari into the garage
I can drive my Ferrari into the garage
I can drive my Ferrari into the garage and be miserable you know okay should
and be miserable you know okay should
and be miserable you know okay should you not I would go out and buy all the
you not I would go out and buy all the
you not I would go out and buy all the stuff and then instead be like this is
stuff and then instead be like this is
stuff and then instead be like this is great I would sit around and worry about
great I would sit around and worry about
great I would sit around and worry about the stuff like when I would drive and
the stuff like when I would drive and
the stuff like when I would drive and when I would drive and Macon Georgia you
when I would drive and Macon Georgia you
when I would drive and Macon Georgia you got to like picture me living in this
got to like picture me living in this
got to like picture me living in this tiny little southern town of Macon
tiny little southern town of Macon
tiny little southern town of Macon Georgia driving a Ferrari I got a little
Georgia driving a Ferrari I got a little
Georgia driving a Ferrari I got a little bit of attention and the thing and I
bit of attention and the thing and I
bit of attention and the thing and I would drive around in it absolutely
would drive around in it absolutely
would drive around in it absolutely miserable driving in it because I was
miserable driving in it because I was
miserable driving in it because I was convinced that everyone on the road
convinced that everyone on the road
convinced that everyone on the road hated me and thought I was an asshole by
hated me and thought I was an asshole by
hated me and thought I was an asshole by sheer fact that I was driving the
sheer fact that I was driving the
sheer fact that I was driving the Ferrari
Ferrari
Ferrari yeah so that’s where my head was at it
yeah so that’s where my head was at it
yeah so that’s where my head was at it suck lived in a constant state of
suck lived in a constant state of
suck lived in a constant state of anxiety well what if when my customers
anxiety well what if when my customers
anxiety well what if when my customers find out where I live or something and
find out where I live or something and
find out where I live or something and they like call me dear God you know it
they like call me dear God you know it
they like call me dear God you know it blew twenty-five pounds overweight
blew twenty-five pounds overweight
blew twenty-five pounds overweight insomniac chronically paranoid
insomniac chronically paranoid
insomniac chronically paranoid I promised you I would when a car would
I promised you I would when a car would
I promised you I would when a car would come in front of my home I would become
come in front of my home I would become
come in front of my home I would become anxious defensive and angry thinking
anxious defensive and angry thinking
anxious defensive and angry thinking that might be someone that was coming to
that might be someone that was coming to
that might be someone that was coming to hassle me madness write a really
hassle me madness write a really
hassle me madness write a really compelling story oh great
compelling story oh great
compelling story oh great who else can you share with us this is
who else can you share with us this is
who else can you share with us this is awesome and if you act now this could be
awesome and if you act now this could be
awesome and if you act now this could be you
now with 20% more misery the exercise
now with 20% more misery the exercise I’m going to share with you for lack of
I’m going to share with you for lack of
I’m going to share with you for lack of a better phrase nine months total life
a better phrase nine months total life
a better phrase nine months total life makeover I did what I’m going to tell
makeover I did what I’m going to tell
makeover I did what I’m going to tell you about without any real goal in mind
you about without any real goal in mind
you about without any real goal in mind I just wanted to like figure out what
I just wanted to like figure out what
I just wanted to like figure out what the hell I wanted because I’m you know
the hell I wanted because I’m you know
the hell I wanted because I’m you know Here I am a buying all these things I’m
Here I am a buying all these things I’m
Here I am a buying all these things I’m still miserable we have this big dilemma
still miserable we have this big dilemma
still miserable we have this big dilemma on which fancy hell we literally went to
on which fancy hell we literally went to
on which fancy hell we literally went to see what the most expensive house we
see what the most expensive house we
see what the most expensive house we could possibly buy was so we could just
could possibly buy was so we could just
could possibly buy was so we could just find that when thinking will that that’s
find that when thinking will that that’s
find that when thinking will that that’s you know that’ll be good right yeah I
you know that’ll be good right yeah I
you know that’ll be good right yeah I went from that state to a significantly
went from that state to a significantly
went from that state to a significantly better life which I’ll share with you in
better life which I’ll share with you in
better life which I’ll share with you in a minute
I did this exercise and late September
I did this exercise and late September of 2005 sitting at my desk overlooking
of 2005 sitting at my desk overlooking
of 2005 sitting at my desk overlooking the loaves & Fishes homeless dude thing
the loaves & Fishes homeless dude thing
the loaves & Fishes homeless dude thing watching the jockeys and the drunk
watching the jockeys and the drunk
watching the jockeys and the drunk people try to kill each other
remember I was miserable right hated my
remember I was miserable right hated my customers as a result income had decline
customers as a result income had decline
customers as a result income had decline because I was sabotaging my business in
because I was sabotaging my business in
because I was sabotaging my business in November 2005
November 2005
November 2005 did my first serialized wash made
did my first serialized wash made
did my first serialized wash made $360,000 in nine minutes
$360,000 in nine minutes
$360,000 in nine minutes holy attractive customers I liked
holy attractive customers I liked
holy attractive customers I liked pretty cool December of 2005 elantra
pretty cool December of 2005 elantra
pretty cool December of 2005 elantra product called ultra underachievers an
product called ultra underachievers an
product called ultra underachievers an instant $100,000 per month recurring
instant $100,000 per month recurring
instant $100,000 per month recurring revenue business dang old Davey had then
revenue business dang old Davey had then
revenue business dang old Davey had then discovered in La Jolla California and
discovered in La Jolla California and
discovered in La Jolla California and immediately decided to move there prior
immediately decided to move there prior
immediately decided to move there prior to my doing this exercise I never even
to my doing this exercise I never even
to my doing this exercise I never even knew the Jolla California existed
February March of 2006 did my serializer
February March of 2006 did my serializer to class made six hundred forty thousand
to class made six hundred forty thousand
to class made six hundred forty thousand dollars at 45 minutes and became a cash
dollars at 45 minutes and became a cash
dollars at 45 minutes and became a cash millionaire for the very first time in
millionaire for the very first time in
millionaire for the very first time in my life people talk about being a
my life people talk about being a
my life people talk about being a millionaire well you know if you think
millionaire well you know if you think
millionaire well you know if you think of my house my business over there you
of my house my business over there you
of my house my business over there you know like that if you can write a check
know like that if you can write a check
know like that if you can write a check for a million dollars your millionaire
for a million dollars your millionaire
for a million dollars your millionaire right so I had attain that goal which
right so I had attain that goal which
right so I had attain that goal which was a big deal I was like wow I made it
was a big deal I was like wow I made it
was a big deal I was like wow I made it great and I was actually happy about it
great and I was actually happy about it
great and I was actually happy about it which was cool first time in my life
which was cool first time in my life
which was cool first time in my life March 2006 plane private plane
March 2006 plane private plane
March 2006 plane private plane incidentally Lawson touched down in La
incidentally Lawson touched down in La
incidentally Lawson touched down in La Jolla California my family and I lived
Jolla California my family and I lived
Jolla California my family and I lived there now permanently May of 2006 I did
there now permanently May of 2006 I did
there now permanently May of 2006 I did the annihilation method launched with
the annihilation method launched with
the annihilation method launched with neil strauss bought my dream home began
neil strauss bought my dream home began
neil strauss bought my dream home began surfing created the dream business and
surfing created the dream business and
surfing created the dream business and started become a little bit aware of
started become a little bit aware of
started become a little bit aware of this increased ease of influence that
this increased ease of influence that
this increased ease of influence that was happening how is this like you know
was happening how is this like you know
was happening how is this like you know things have gotten significantly easy
things have gotten significantly easy
things have gotten significantly easy here
here
here damn didn’t put two and two together
damn didn’t put two and two together
damn didn’t put two and two together about this exercise until
about this exercise until
about this exercise until like years later I’m a little slow
like years later I’m a little slow
like years later I’m a little slow my personal income for that period post
my personal income for that period post
my personal income for that period post September 2005 when I did the exercise
September 2005 when I did the exercise
September 2005 when I did the exercise I’m going to share with you one point
I’m going to share with you one point
I’m going to share with you one point five million dollars Wow
five million dollars Wow
five million dollars Wow I was really stoked considering it was
I was really stoked considering it was
I was really stoked considering it was just me and I was moving my family
just me and I was moving my family
just me and I was moving my family imagine doing all that like moving
imagine doing all that like moving
imagine doing all that like moving across country stressful enough right so
across country stressful enough right so
across country stressful enough right so not only was I able to locate a new
not only was I able to locate a new
not only was I able to locate a new place sell my house move my entire
place sell my house move my entire
place sell my house move my entire family leave or move my feet immediate
family leave or move my feet immediate
family leave or move my feet immediate family leave all of our relatives
family leave all of our relatives
family leave all of our relatives everything home we grew up and move to a
everything home we grew up and move to a
everything home we grew up and move to a new city all the stress and pressure and
new city all the stress and pressure and
new city all the stress and pressure and all that still managed to somehow make
all that still managed to somehow make
all that still managed to somehow make 1.5 million bucks Wow here’s what the
1.5 million bucks Wow here’s what the
1.5 million bucks Wow here’s what the end result looks like today all the non
end result looks like today all the non
end result looks like today all the non fun businesses just turned them off
fun businesses just turned them off
fun businesses just turned them off alright some folks that are here or
alright some folks that are here or
alright some folks that are here or clients as some of the businesses that I
clients as some of the businesses that I
clients as some of the businesses that I didn’t really enjoy very much for
didn’t really enjoy very much for
didn’t really enjoy very much for example my ultra underachievers class
example my ultra underachievers class
example my ultra underachievers class taught niche marketing I got to the
taught niche marketing I got to the
taught niche marketing I got to the point where I just ran out of stuff to
point where I just ran out of stuff to
point where I just ran out of stuff to teach it’s like well I don’t really know
teach it’s like well I don’t really know
teach it’s like well I don’t really know how many other ways I can say find out
how many other ways I can say find out
how many other ways I can say find out what people want and sell it to you so
what people want and sell it to you so
what people want and sell it to you so what am I gonna do now you know so I
what am I gonna do now you know so I
what am I gonna do now you know so I just turned it off to eliminate the
just turned it off to eliminate the
just turned it off to eliminate the stress of trying to come up with like
stress of trying to come up with like
stress of trying to come up with like new rehab stuff gone pressure gone call
new rehab stuff gone pressure gone call
new rehab stuff gone pressure gone call the non fun customers gone see you later
the non fun customers gone see you later
the non fun customers gone see you later thank you may you live your life forever
thank you may you live your life forever
thank you may you live your life forever in peace I hope you find happiness
in peace I hope you find happiness
in peace I hope you find happiness eternally today I get paid a fortune
eternally today I get paid a fortune
eternally today I get paid a fortune literally just obnoxious amounts of
literally just obnoxious amounts of
literally just obnoxious amounts of money I almost don’t want to tell
money I almost don’t want to tell
money I almost don’t want to tell anybody because I’m afraid that though
anybody because I’m afraid that though
anybody because I’m afraid that though like though oh damn dude I’m sorry that
like though oh damn dude I’m sorry that
like though oh damn dude I’m sorry that was a mistake you’re supposed to make
was a mistake you’re supposed to make
was a mistake you’re supposed to make like seven dollars an hour to
like seven dollars an hour to
like seven dollars an hour to essentially make admittedly stupid yet
essentially make admittedly stupid yet
essentially make admittedly stupid yet fun videos with and for my friends and
fun videos with and for my friends and
fun videos with and for my friends and help people get rich by helping others
help people get rich by helping others
help people get rich by helping others it’s my job now I essentially goof off
it’s my job now I essentially goof off
it’s my job now I essentially goof off tell jokes with my weirdo friends and
tell jokes with my weirdo friends and
tell jokes with my weirdo friends and get paid a fortune for which is great
get paid a fortune for which is great
get paid a fortune for which is great I’m now cache multi-millionaire which is
I’m now cache multi-millionaire which is
I’m now cache multi-millionaire which is multiple times cooler than being a
multiple times cooler than being a
multiple times cooler than being a casual one millionaire pretty neat and I
casual one millionaire pretty neat and I
casual one millionaire pretty neat and I get surfboard which is awesome
perhaps well actually not remotely the
perhaps well actually not remotely the best the best outcome of this but a
best the best outcome of this but a
best the best outcome of this but a significant one it’s now within my
significant one it’s now within my
significant one it’s now within my market
market
market I have effortless influence and the
I have effortless influence and the
I have effortless influence and the income that I make
income that I make
income that I make then my market in my community I do so
then my market in my community I do so
then my market in my community I do so effortlessly without stress without
effortlessly without stress without
effortlessly without stress without drama without convincing without
drama without convincing without
drama without convincing without arm-twisting very few people get pissed
arm-twisting very few people get pissed
arm-twisting very few people get pissed off when I send them emails to try to
off when I send them emails to try to
off when I send them emails to try to sell the stuff which is outstanding
sell the stuff which is outstanding
sell the stuff which is outstanding so before we begin we know do you agree
so before we begin we know do you agree
so before we begin we know do you agree with me on any level at all the goals
with me on any level at all the goals
with me on any level at all the goals and seeing some stuff are irrelevant and
and seeing some stuff are irrelevant and
and seeing some stuff are irrelevant and the big picture for our overall
the big picture for our overall
the big picture for our overall contingent and happiness in life yes Jo
contingent and happiness in life yes Jo
contingent and happiness in life yes Jo hand
hand
hand yep cool all right we know that our
yep cool all right we know that our
yep cool all right we know that our brain tries to convince us well our
brain tries to convince us well our
brain tries to convince us well our subconscious knows better about our
subconscious knows better about our
subconscious knows better about our brains try to convince our subconscious
brains try to convince our subconscious
brains try to convince our subconscious that these trivial things matter and I
that these trivial things matter and I
that these trivial things matter and I think in doing so what happens is we
think in doing so what happens is we
think in doing so what happens is we create this internal struggle that
create this internal struggle that
create this internal struggle that inhibits our ability to actually get
inhibits our ability to actually get
inhibits our ability to actually get anything done so if you’re like trying
anything done so if you’re like trying
anything done so if you’re like trying to sell I’m a nice person you should be
to sell I’m a nice person you should be
to sell I’m a nice person you should be healthy and then you like really just
healthy and then you like really just
healthy and then you like really just want to live in Vegas and do a bunch of
want to live in Vegas and do a bunch of
want to live in Vegas and do a bunch of blow hookers and stuff it’s gonna really
blow hookers and stuff it’s gonna really
blow hookers and stuff it’s gonna really be difficult to sell the I’m mr. nice
be difficult to sell the I’m mr. nice
be difficult to sell the I’m mr. nice guy let’s all be healthy business
guy let’s all be healthy business
guy let’s all be healthy business extreme examples what’s the easiest to
extreme examples what’s the easiest to
extreme examples what’s the easiest to understand right you understood like you
understand right you understood like you
understand right you understood like you get how that would be hard when you have
get how that would be hard when you have
get how that would be hard when you have that internal struggle you dress right
that internal struggle you dress right
that internal struggle you dress right look healthy say the right stuff this
look healthy say the right stuff this
look healthy say the right stuff this not gonna work out people might buy your
not gonna work out people might buy your
not gonna work out people might buy your stuff but you’re going to really be
stuff but you’re going to really be
stuff but you’re going to really be miserable it’ll blow so what we want to
miserable it’ll blow so what we want to
miserable it’ll blow so what we want to do is we want to align our brains and
do is we want to align our brains and
do is we want to align our brains and subconsciousness which
all right we can all breathe a sigh of
all right we can all breathe a sigh of relief because this ends a somewhat
relief because this ends a somewhat
relief because this ends a somewhat weird heavy-duty
weird heavy-duty
weird heavy-duty conceptual stuff
you know that’s not even remotely true
you know that’s not even remotely true it was still gonna be a little bit weird
it was still gonna be a little bit weird
it was still gonna be a little bit weird and have you do any conceptual a little
and have you do any conceptual a little
and have you do any conceptual a little bit easier to follow nin here’s how it
bit easier to follow nin here’s how it
bit easier to follow nin here’s how it is I figured out maybe the equation on a
is I figured out maybe the equation on a
is I figured out maybe the equation on a very basic level of how all this stuff
very basic level of how all this stuff
very basic level of how all this stuff works I’d like you to remember my
works I’d like you to remember my
works I’d like you to remember my earlier disclaimer that I’m not a
earlier disclaimer that I’m not a
earlier disclaimer that I’m not a psychologist I don’t know anything about
psychologist I don’t know anything about
psychologist I don’t know anything about it and no one should really listen to me
it and no one should really listen to me
it and no one should really listen to me ever for any reason but if you were to
ever for any reason but if you were to
ever for any reason but if you were to listen to me this is what the formula is
listen to me this is what the formula is
listen to me this is what the formula is e plus AI equals L all right he stands
e plus AI equals L all right he stands
e plus AI equals L all right he stands for experience I think we can all agree
for experience I think we can all agree
for experience I think we can all agree now that we don’t really want the stuff
now that we don’t really want the stuff
now that we don’t really want the stuff all right even rich earlier said like
all right even rich earlier said like
all right even rich earlier said like and his in the first part of his
and his in the first part of his
and his in the first part of his presentation yesterday after thinking
presentation yesterday after thinking
presentation yesterday after thinking for so long with Internet entrepreneurs
for so long with Internet entrepreneurs
for so long with Internet entrepreneurs wanted the money do you remember where
wanted the money do you remember where
wanted the money do you remember where they really want freedom right what does
they really want freedom right what does
they really want freedom right what does freedom experience we don’t want the
freedom experience we don’t want the
freedom experience we don’t want the stuff we want the experience and and we
stuff we want the experience and and we
stuff we want the experience and and we want the experience that the things give
want the experience that the things give
want the experience that the things give us
starting to get a little heavy stay with
starting to get a little heavy stay with me here i stands for identity our
me here i stands for identity our
me here i stands for identity our experience beliefs and values create our
experience beliefs and values create our
experience beliefs and values create our identity you can actually have those
identity you can actually have those
identity you can actually have those experiences externally such as I am now
experiences externally such as I am now
experiences externally such as I am now playing baseball and all that kind of
playing baseball and all that kind of
playing baseball and all that kind of stuff or you can have them internally
stuff or you can have them internally
stuff or you can have them internally while you’re daydreaming running the
while you’re daydreaming running the
while you’re daydreaming running the beer commercials in your mind but that
beer commercials in your mind but that
beer commercials in your mind but that plus I believe some values creates our
plus I believe some values creates our
plus I believe some values creates our inner identity so the L is life and I
inner identity so the L is life and I
inner identity so the L is life and I believe that experience plus identity
believe that experience plus identity
believe that experience plus identity equals life
they work together I guess to form our
they work together I guess to form our lives or at least our concept or
lives or at least our concept or
lives or at least our concept or perception of what our lives are all
perception of what our lives are all
perception of what our lives are all right here’s the big aha
right here’s the big aha
right here’s the big aha what we all want may you everybody else
what we all want may you everybody else
what we all want may you everybody else is a new life we don’t want the stuff we
is a new life we don’t want the stuff we
is a new life we don’t want the stuff we want the new life and this is not at all
want the new life and this is not at all
want the new life and this is not at all remotely given to you from the
remotely given to you from the
remotely given to you from the perspective of so now you all need to go
perspective of so now you all need to go
perspective of so now you all need to go out and change your lives forever
out and change your lives forever
out and change your lives forever there’s time as far as I know there’s
there’s time as far as I know there’s
there’s time as far as I know there’s nothing wrong with your lives right and
nothing wrong with your lives right and
nothing wrong with your lives right and that funny how it’s like today is gonna
that funny how it’s like today is gonna
that funny how it’s like today is gonna change your life it was like yay like no
change your life it was like yay like no
change your life it was like yay like no one ever says is gonna change it for the
one ever says is gonna change it for the
one ever says is gonna change it for the worse like what if it sucks like today’s
worse like what if it sucks like today’s
worse like what if it sucks like today’s we’re going to change your life yeah
we’re going to change your life yeah
we’re going to change your life yeah because we’re gonna cut off your left
because we’re gonna cut off your left
because we’re gonna cut off your left foot you know it was pretty good to
foot you know it was pretty good to
foot you know it was pretty good to start with all right so I’ll illustrate
start with all right so I’ll illustrate
start with all right so I’ll illustrate it
when a family buys a new home they’re
when a family buys a new home they’re not Brian brick and mortar and shingles
not Brian brick and mortar and shingles
not Brian brick and mortar and shingles and carpet and stuff they’re buying that
and carpet and stuff they’re buying that
and carpet and stuff they’re buying that new life that they’ll experience in the
new life that they’ll experience in the
new life that they’ll experience in the home right they don’t want the home they
home right they don’t want the home they
home right they don’t want the home they want the new life very basic thing I
want the new life very basic thing I
want the new life very basic thing I believe that applies on some fundamental
believe that applies on some fundamental
believe that applies on some fundamental level to every single thing that sold
level to every single thing that sold
level to every single thing that sold ever some part of your brain is saying
ever some part of your brain is saying
ever some part of your brain is saying is this going to move me towards or away
is this going to move me towards or away
is this going to move me towards or away from my core identity all of us mind
from my core identity all of us mind
from my core identity all of us mind yours and all the rest of the world out
yours and all the rest of the world out
yours and all the rest of the world out there that’s the way it works so here’s
there that’s the way it works so here’s
there that’s the way it works so here’s how to create a new life first of all
how to create a new life first of all
how to create a new life first of all when I told you about the whole
when I told you about the whole
when I told you about the whole nine-month experience I have would
nine-month experience I have would
nine-month experience I have would anyone like to experience something
anyone like to experience something
anyone like to experience something similar yes cool you never know right
similar yes cool you never know right
similar yes cool you never know right some people might be like oh happy
some people might be like oh happy
some people might be like oh happy thanks nice they’ve got health benefits
thanks nice they’ve got health benefits
thanks nice they’ve got health benefits shut up get a haircut so what makes you
shut up get a haircut so what makes you
shut up get a haircut so what makes you think I haven’t already all right
sorry that was not intended for this
sorry that was not intended for this audience um let’s see if we all live an
audience um let’s see if we all live an
audience um let’s see if we all live an average of 40 more years you know giver
average of 40 more years you know giver
average of 40 more years you know giver saying I guess on average all of us in
saying I guess on average all of us in
saying I guess on average all of us in this room might live another 40 more
this room might live another 40 more
this room might live another 40 more years and we’re going to live 14600 more
years and we’re going to live 14600 more
years and we’re going to live 14600 more days starting now from today right now
days starting now from today right now
days starting now from today right now if you look at what a life is it’s
if you look at what a life is it’s
if you look at what a life is it’s really made up of individual days right
really made up of individual days right
really made up of individual days right remember we said our experiences really
remember we said our experiences really
remember we said our experiences really shape our lives our experiences an
shape our lives our experiences an
shape our lives our experiences an identity will you get the experience
identity will you get the experience
identity will you get the experience from every single day okay so I believe
from every single day okay so I believe
from every single day okay so I believe that if we want to find out truly what
that if we want to find out truly what
that if we want to find out truly what this core identity we have within us is
this core identity we have within us is
this core identity we have within us is and will and we want to learn how to
and will and we want to learn how to
and will and we want to learn how to identify in other people we have to
identify in other people we have to
identify in other people we have to create the ideal day we have to identify
create the ideal day we have to identify
create the ideal day we have to identify what the perfect day in our lives would
what the perfect day in our lives would
what the perfect day in our lives would be see typically it’s like well what do
be see typically it’s like well what do
be see typically it’s like well what do you want your ideal life to be is like
you want your ideal life to be is like
you want your ideal life to be is like well I live in this big house and I got
well I live in this big house and I got
well I live in this big house and I got a Ferrari and all that stuff and that’s
a Ferrari and all that stuff and that’s
a Ferrari and all that stuff and that’s so it’s okay
so it’s okay
so it’s okay but it’s the individual day that holds
but it’s the individual day that holds
but it’s the individual day that holds the key to what you truly want we all
the key to what you truly want we all
the key to what you truly want we all truly want when I say you I’m not like
truly want when I say you I’m not like
truly want when I say you I’m not like preaching at you at all like forget me
preaching at you at all like forget me
preaching at you at all like forget me you know it’s us we’re all collected so
you know it’s us we’re all collected so
you know it’s us we’re all collected so here it is a lot of it’s a lot of build
here it is a lot of it’s a lot of build
here it is a lot of it’s a lot of build up leading up to this one question right
up leading up to this one question right
up leading up to this one question right good a little hard I’ve been here for
good a little hard I’ve been here for
good a little hard I’ve been here for like three hours when I told you I did
like three hours when I told you I did
like three hours when I told you I did this exercise in September of 2005 the
this exercise in September of 2005 the
this exercise in September of 2005 the entire exercise was to simply answer
entire exercise was to simply answer
entire exercise was to simply answer this one question
if there were no limitations or
if there were no limitations or consequences
consequences
consequences what would your perfect average day look
what would your perfect average day look
what would your perfect average day look like if there were no limitations or
like if there were no limitations or
like if there were no limitations or consequences what would your perfect
consequences what would your perfect
consequences what would your perfect average day look like not that heavy
average day look like not that heavy
average day look like not that heavy right now we’re into the dangerous leave
right now we’re into the dangerous leave
right now we’re into the dangerous leave New Age stuff but we’re no longer going
New Age stuff but we’re no longer going
New Age stuff but we’re no longer going to talk about weird conceptual heavy
to talk about weird conceptual heavy
to talk about weird conceptual heavy stuff which is cool
stuff which is cool
stuff which is cool okay language is very powerful so let me
okay language is very powerful so let me
okay language is very powerful so let me dissect the question for you
when I say limitations I mean if we had
when I say limitations I mean if we had no financial Geographic health
no financial Geographic health
no financial Geographic health limitations or limiting people so with
limitations or limiting people so with
limitations or limiting people so with like a perfect day your idea of a
like a perfect day your idea of a
like a perfect day your idea of a perfect day is you wake up on the beach
perfect day is you wake up on the beach
perfect day is you wake up on the beach in Hawaii and you live in Macon Georgia
in Hawaii and you live in Macon Georgia
in Hawaii and you live in Macon Georgia well let’s pretend that there are no
well let’s pretend that there are no
well let’s pretend that there are no geographic locations right let’s pretend
geographic locations right let’s pretend
geographic locations right let’s pretend that we’ve got all the money we could
that we’ve got all the money we could
that we’ve got all the money we could possibly want if you can’t you know if
possibly want if you can’t you know if
possibly want if you can’t you know if you’re if your perfect day is they get
you’re if your perfect day is they get
you’re if your perfect day is they get to wake up and go surfing and you know
to wake up and go surfing and you know
to wake up and go surfing and you know you got a broken leg let’s pretend that
you got a broken leg let’s pretend that
you got a broken leg let’s pretend that your leg is not broken right easy stop
your leg is not broken right easy stop
your leg is not broken right easy stop you have limit living people in your
you have limit living people in your
you have limit living people in your life and your perfect day is to be away
life and your perfect day is to be away
life and your perfect day is to be away from those lucky people let’s just say
from those lucky people let’s just say
from those lucky people let’s just say you got away consequences is important
you got away consequences is important
you got away consequences is important that stuff that could get get you into
that stuff that could get get you into
that stuff that could get get you into trouble so it might be tempting to say
trouble so it might be tempting to say
trouble so it might be tempting to say my perfect day involves waking up
my perfect day involves waking up
my perfect day involves waking up drinking a liter of vodka going erasing
drinking a liter of vodka going erasing
drinking a liter of vodka going erasing my Formula One car to be followed by a
my Formula One car to be followed by a
my Formula One car to be followed by a cocaine binge with a truckload of
cocaine binge with a truckload of
cocaine binge with a truckload of hookers that will kill you okay so I
hookers that will kill you okay so I
hookers that will kill you okay so I don’t think realistically that is your
don’t think realistically that is your
don’t think realistically that is your perfect average day all right and
perfect average day all right and
perfect average day all right and finally I use the word average it’s very
finally I use the word average it’s very
finally I use the word average it’s very important that you really get the
important that you really get the
important that you really get the language right in this you can do it
language right in this you can do it
language right in this you can do it every day and not get sick of it
every day and not get sick of it
every day and not get sick of it or get killed average everyday stuff now
or get killed average everyday stuff now
or get killed average everyday stuff now you might be thinking well never mind I
you might be thinking well never mind I
you might be thinking well never mind I should just show you this
should just show you this
should just show you this so it’s like a 400 part question really
so it’s like a 400 part question really
so it’s like a 400 part question really but there’s still two easy steps all
but there’s still two easy steps all
but there’s still two easy steps all right it step one have build a giant
right it step one have build a giant
right it step one have build a giant house step two walk through the door you
house step two walk through the door you
house step two walk through the door you know
when you think of this this perfect day
when you think of this this perfect day it’s important not to think about stuff
it’s important not to think about stuff
it’s important not to think about stuff all right
we’re going for experience
we’re going for experience that’s why the question is framed around
that’s why the question is framed around
that’s why the question is framed around a day they say life you think about
a day they say life you think about
a day they say life you think about stuff right we all do think about the
stuff right we all do think about the
stuff right we all do think about the big mansions and the cars and the Jets
big mansions and the cars and the Jets
big mansions and the cars and the Jets and all this stuff so where would you
and all this stuff so where would you
and all this stuff so where would you live in this perfect day you don’t have
live in this perfect day you don’t have
live in this perfect day you don’t have to like write all this stuff down it’s
to like write all this stuff down it’s
to like write all this stuff down it’s normal questions right
normal questions right
normal questions right what would your house look like it’d be
what would your house look like it’d be
what would your house look like it’d be clean inside what would it smell it
what time would you wake up what would
what time would you wake up what would you do in the morning what would you
you do in the morning what would you
you do in the morning what would you think about it
what would you say the first words of
what would you say the first words of the day what are your first thoughts
the day what are your first thoughts
the day what are your first thoughts today it’s vitally important to drill
today it’s vitally important to drill
today it’s vitally important to drill down to the seemingly mundane weird
down to the seemingly mundane weird
down to the seemingly mundane weird stuff and when you do this exercise I
stuff and when you do this exercise I
stuff and when you do this exercise I don’t expect you to do it now because it
don’t expect you to do it now because it
don’t expect you to do it now because it took me I’m a little bit slow and it
took me I’m a little bit slow and it
took me I’m a little bit slow and it took me like four hours to do it I had
took me like four hours to do it I had
took me like four hours to do it I had like literally I don’t know 11 or 12
like literally I don’t know 11 or 12
like literally I don’t know 11 or 12 pages was the answer to the question
what would you have for breakfast
what would you have for breakfast mundane but still you got a certain
mundane but still you got a certain
mundane but still you got a certain thing you like to eat don’t like to eat
thing you like to eat don’t like to eat
thing you like to eat don’t like to eat place you like to go I went I got a
place you like to go I went I got a
place you like to go I went I got a specific as to to drill down into Monday
specific as to to drill down into Monday
specific as to to drill down into Monday and stuff like what I was thinking about
and stuff like what I was thinking about
and stuff like what I was thinking about when I took the children to school and
when I took the children to school and
when I took the children to school and what I was thinking about when I dropped
what I was thinking about when I dropped
what I was thinking about when I dropped them off and what I was thinking about
them off and what I was thinking about
them off and what I was thinking about when I got home the more detailed you
when I got home the more detailed you
when I got home the more detailed you get about this the more clear you become
get about this the more clear you become
get about this the more clear you become and the more profound your outcome will
and the more profound your outcome will
and the more profound your outcome will be or just been the first half of your
be or just been the first half of your
be or just been the first half of your day you know would you go to yoga right
day you know would you go to yoga right
day you know would you go to yoga right so my wife does every day yoga I gotta
so my wife does every day yoga I gotta
so my wife does every day yoga I gotta say I’m a big fan I like that it’s a lot
say I’m a big fan I like that it’s a lot
say I’m a big fan I like that it’s a lot of benefits in that thing you know wow
of benefits in that thing you know wow
of benefits in that thing you know wow this is great
well she could go to wrestling or
well she could go to wrestling or something you know
something you know
something you know I guess maybe that would be cool to know
I guess maybe that would be cool to know
I guess maybe that would be cool to know we think about um what would you have
we think about um what would you have
we think about um what would you have for lunch seriously like what would you
for lunch seriously like what would you
for lunch seriously like what would you have for lunch who would you eat with
have for lunch who would you eat with
have for lunch who would you eat with what would your friends be like alright
what would your friends be like alright
what would your friends be like alright when I answered this question I rewrote
when I answered this question I rewrote
when I answered this question I rewrote the the behavior of my friends
the the behavior of my friends
the the behavior of my friends I believe the specific answer was we
I believe the specific answer was we
I believe the specific answer was we have a healthy lunch at a good place
have a healthy lunch at a good place
have a healthy lunch at a good place it’s got fresh food that we enjoy our
it’s got fresh food that we enjoy our
it’s got fresh food that we enjoy our conversation is not about idle gossip
conversation is not about idle gossip
conversation is not about idle gossip but more of a celebration of the fun
but more of a celebration of the fun
but more of a celebration of the fun we’ve had earlier in the day and the
we’ve had earlier in the day and the
we’ve had earlier in the day and the last and since the last time we saw each
last and since the last time we saw each
last and since the last time we saw each other so what we talk about what are
other so what we talk about what are
other so what we talk about what are your friends like the perfect day like
your friends like the perfect day like
your friends like the perfect day like Roma so imagine another way to frame
Roma so imagine another way to frame
Roma so imagine another way to frame this question is if whatever you write
this question is if whatever you write
this question is if whatever you write now you have to live that day every day
now you have to live that day every day
now you have to live that day every day it’s another way to look at it okay
what would you do for personal
what would you do for personal fulfillment okay I have tried and that’s
fulfillment okay I have tried and that’s
fulfillment okay I have tried and that’s it’s you can’t you can’t screw off all
it’s you can’t you can’t screw off all
it’s you can’t you can’t screw off all the time you’ll end up wanting to do
the time you’ll end up wanting to do
the time you’ll end up wanting to do something for personal fulfillment what
something for personal fulfillment what
something for personal fulfillment what life purpose would you strive towards
that’s a big one try to answer it
that’s a big one try to answer it honestly because you might find like I
honestly because you might find like I
honestly because you might find like I did your answer is dramatically
did your answer is dramatically
did your answer is dramatically different from what all of your energy
different from what all of your energy
different from what all of your energy and time is focused on right now if it
and time is focused on right now if it
and time is focused on right now if it is you got a serious mismatch and that
is you got a serious mismatch and that
is you got a serious mismatch and that blows it’s gonna come across every
blows it’s gonna come across every
blows it’s gonna come across every presentation you do what would your
presentation you do what would your
presentation you do what would your business be what time would you start
business be what time would you start
business be what time would you start work what would you actually do at work
work what would you actually do at work
work what would you actually do at work right for mine it was coming up with
right for mine it was coming up with
right for mine it was coming up with evil schemes that we the use of the word
evil schemes that we the use of the word
evil schemes that we the use of the word evil there it’s not really very very
evil there it’s not really very very
evil there it’s not really very very nice sounding so I find an evil scheme
nice sounding so I find an evil scheme
nice sounding so I find an evil scheme is just something fun instead of Jeff
is just something fun instead of Jeff
is just something fun instead of Jeff what are your clients like
what’s your relationship like your
what’s your relationship like your spouse and your family
spouse and your family
spouse and your family I wrote mine down
I wrote mine down
I wrote mine down or Dean your kids talk about it’s not
or Dean your kids talk about it’s not
or Dean your kids talk about it’s not like not like we like each other but why
like not like we like each other but why
like not like we like each other but why with fun stuff to do what do you like
with fun stuff to do what do you like
with fun stuff to do what do you like about each other what does your spouse
about each other what does your spouse
about each other what does your spouse like about you what are your children
like about you what are your children
like about you what are your children appreciate within you you got you have
appreciate within you you got you have
appreciate within you you got you have to live the state every day forever
to live the state every day forever
to live the state every day forever every day
every day
every day just imagine though Samos got the button
just imagine though Samos got the button
just imagine though Samos got the button to destroy the world there his finger on
to destroy the world there his finger on
to destroy the world there his finger on the destroy the world button if you
the destroy the world button if you
the destroy the world button if you deviate from this day at all he’s gonna
deviate from this day at all he’s gonna
deviate from this day at all he’s gonna press okay so you gotta live it every
press okay so you gotta live it every
press okay so you gotta live it every day why I put this under the really big
day why I put this under the really big
day why I put this under the really big stuff I don’t know I guess that’s a
stuff I don’t know I guess that’s a
stuff I don’t know I guess that’s a reflection of where my mind is right
dinner’s family stuff their item in it
dinner’s family stuff their item in it is my house so would you have dinner
is my house so would you have dinner
is my house so would you have dinner with your family would you go out
with your family would you go out
with your family would you go out whatever what would you like to eat
whatever what would you like to eat
whatever what would you like to eat who’d you eat with what would you talk
who’d you eat with what would you talk
who’d you eat with what would you talk about what would you do at night
about what would you do at night
about what would you do at night who would you do it with if we might
who would you do it with if we might
who would you do it with if we might just have a little beavis and butthead
just have a little beavis and butthead
just have a little beavis and butthead moment there I said who would you do it
moment there I said who would you do it
moment there I said who would you do it with at night but you know I mean what’d
with at night but you know I mean what’d
with at night but you know I mean what’d you and hey like speaking of that you
you and hey like speaking of that you
you and hey like speaking of that you don’t to show this anyone by the way but
don’t to show this anyone by the way but
don’t to show this anyone by the way but if the whole you know if that the answer
if the whole you know if that the answer
if the whole you know if that the answer is dramatically different from your
is dramatically different from your
is dramatically different from your current situation you should put it down
current situation you should put it down
current situation you should put it down you have to show with anybody I’m not
you have to show with anybody I’m not
you have to show with anybody I’m not asking you to do that
asking you to do that
asking you to do that I’m gonna show you some of mine though
I’m gonna show you some of mine though
I’m gonna show you some of mine though where would you do it what would your
where would you do it what would your
where would you do it what would your thoughts be is you went to sleep it’s a
thoughts be is you went to sleep it’s a
thoughts be is you went to sleep it’s a big one for me
big one for me
big one for me are you gonna think about there’s a last
are you gonna think about there’s a last
are you gonna think about there’s a last conscious moments of the day where does
conscious moments of the day where does
conscious moments of the day where does your mind where is it now yeah get her
your mind where is it now yeah get her
your mind where is it now yeah get her bed worried about stuff you go to bed
bed worried about stuff you go to bed
bed worried about stuff you go to bed thinking about where the next sales come
thinking about where the next sales come
thinking about where the next sales come from you know what’s gonna happen if
from you know what’s gonna happen if
from you know what’s gonna happen if Google slaps you blows that’s no fun
Google slaps you blows that’s no fun
Google slaps you blows that’s no fun I’ve done that it’s awful
all right
all right so all this build-up for one little
so all this build-up for one little
so all this build-up for one little question
question
question sounds me of hokey yeah maybe a couple
sounds me of hokey yeah maybe a couple
sounds me of hokey yeah maybe a couple raise your hands if you’re like dude all
raise your hands if you’re like dude all
raise your hands if you’re like dude all this from one stupid question what the
this from one stupid question what the
this from one stupid question what the hell one dude
hell one dude
hell one dude thank you for being honest I would never
thank you for being honest I would never
thank you for being honest I would never rephrase my right I’d be like oh man
rephrase my right I’d be like oh man
rephrase my right I’d be like oh man it’s fine really it’s cool I would have
it’s fine really it’s cool I would have
it’s fine really it’s cool I would have never ever I’m out really like agonized
never ever I’m out really like agonized
never ever I’m out really like agonized over whether or not I should present
over whether or not I should present
over whether or not I should present this right now because typically it’s
this right now because typically it’s
this right now because typically it’s like you know I do these things I rarely
like you know I do these things I rarely
like you know I do these things I rarely do them when I tell some jokes and you
do them when I tell some jokes and you
do them when I tell some jokes and you know disguise content as entertainment
know disguise content as entertainment
know disguise content as entertainment most of the time and it goes over very
most of the time and it goes over very
most of the time and it goes over very well and people say we really enjoyed
well and people say we really enjoyed
well and people say we really enjoyed that and I get to go home and it was
that and I get to go home and it was
that and I get to go home and it was fine right but I was hoping I could
fine right but I was hoping I could
fine right but I was hoping I could really contribute back to my community
really contribute back to my community
really contribute back to my community today so that’s why so I did the
today so that’s why so I did the
today so that’s why so I did the exercise did not do it as this I want to
exercise did not do it as this I want to
exercise did not do it as this I want to develop and identify my inner core stuff
develop and identify my inner core stuff
develop and identify my inner core stuff had anyone presented the exercise to me
had anyone presented the exercise to me
had anyone presented the exercise to me in that Prius of mine I would have never
in that Prius of mine I would have never
in that Prius of mine I would have never done it out of City and whatever shut up
done it out of City and whatever shut up
done it out of City and whatever shut up I just did it because I was like
I just did it because I was like
I just did it because I was like miserable and everyday sucked and I was
miserable and everyday sucked and I was
miserable and everyday sucked and I was like well okay what the hell do I want
like well okay what the hell do I want
like well okay what the hell do I want to do that I was like well let’s pretend
to do that I was like well let’s pretend
to do that I was like well let’s pretend for a few day right now check this out
for a few day right now check this out
for a few day right now check this out India and I wake up with the Sun and
India and I wake up with the Sun and
India and I wake up with the Sun and laugh about funny things our children
laugh about funny things our children
laugh about funny things our children did as we watch the daybreak over the
did as we watch the daybreak over the
did as we watch the daybreak over the ocean incidentally the reason I’m giving
ocean incidentally the reason I’m giving
ocean incidentally the reason I’m giving you this presentation today is because I
you this presentation today is because I
you this presentation today is because I moved from one office to the other after
moved from one office to the other after
moved from one office to the other after my mass control launch I moved into an
my mass control launch I moved into an
my mass control launch I moved into an office closer to the beach and I found
office closer to the beach and I found
office closer to the beach and I found the piece of paper actually the notebook
the piece of paper actually the notebook
the piece of paper actually the notebook with all the answers in it and I started
with all the answers in it and I started
with all the answers in it and I started reading it and I had this big aha moment
reading it and I had this big aha moment
reading it and I had this big aha moment so I dug it out and here are the answers
so I dug it out and here are the answers
so I dug it out and here are the answers to some of my questions so the first one
to some of my questions so the first one
to some of my questions so the first one is what do you do when you wake up in
is what do you do when you wake up in
is what do you do when you wake up in the morning what are you thinking about
the morning what are you thinking about
the morning what are you thinking about whatever that was my answer check this
whatever that was my answer check this
whatever that was my answer check this out
as the view from my bedroom can you
as the view from my bedroom can you believe had none of this was planned for
believe had none of this was planned for
believe had none of this was planned for me okay it just happened that’s the
me okay it just happened that’s the
me okay it just happened that’s the first thing I say when I look out the
first thing I say when I look out the
first thing I say when I look out the window that’s it tada weird I’m starting
window that’s it tada weird I’m starting
window that’s it tada weird I’m starting to think this might not be so much
to think this might not be so much
to think this might not be so much okay but I need lots of
okay but I need lots of
okay but I need lots of convincing so I’m gonna assume that you
convincing so I’m gonna assume that you
convincing so I’m gonna assume that you do two in the morning we’re excited to
do two in the morning we’re excited to
do two in the morning we’re excited to get outdoors and exercise remember I was
get outdoors and exercise remember I was
get outdoors and exercise remember I was 25 pounds overweight my activity was to
25 pounds overweight my activity was to
25 pounds overweight my activity was to go eat lunch then go to Barnes & Noble
go eat lunch then go to Barnes & Noble
go eat lunch then go to Barnes & Noble and then go have a real lunch all right
and then go have a real lunch all right
and then go have a real lunch all right I hated exercise okay
I hated exercise okay
I hated exercise okay I wrote down though because I wanted to
I wrote down though because I wanted to
I wrote down though because I wanted to have this devil in my ideal life that
have this devil in my ideal life that
have this devil in my ideal life that was it in the morning we are excited to
was it in the morning we are excited to
was it in the morning we are excited to get outdoors and exercise I look forward
get outdoors and exercise I look forward
get outdoors and exercise I look forward to this and view it is fun it is not a
to this and view it is fun it is not a
to this and view it is fun it is not a chore or a mundane task but a source for
chore or a mundane task but a source for
chore or a mundane task but a source for continued fulfillment and well-being
continued fulfillment and well-being
continued fulfillment and well-being it’s fun and I would do it even if it
it’s fun and I would do it even if it
it’s fun and I would do it even if it wasn’t good exercise you see the little
wasn’t good exercise you see the little
wasn’t good exercise you see the little dot that’s me Christmas morning 2007
dot that’s me Christmas morning 2007
dot that’s me Christmas morning 2007 every day no moss 25 pounds maybe it’s
every day no moss 25 pounds maybe it’s
every day no moss 25 pounds maybe it’s not after all I had never even
not after all I had never even
not after all I had never even touched a surfboard in my life when I
touched a surfboard in my life when I
touched a surfboard in my life when I wrote that never all right now if I’d
wrote that never all right now if I’d
wrote that never all right now if I’d seen one in real life when I wrote that
and mine I would describe the house I
and mine I would describe the house I told you not to focus on things so you
told you not to focus on things so you
told you not to focus on things so you don’t make it all about things but if
don’t make it all about things but if
don’t make it all about things but if something comes up like it did in mind I
something comes up like it did in mind I
something comes up like it did in mind I described my home
described my home
described my home write it down after exercise I take a
write it down after exercise I take a
write it down after exercise I take a shower our shower is huge and made of
shower our shower is huge and made of
shower our shower is huge and made of marble and glass as a bench to sit on
marble and glass as a bench to sit on
marble and glass as a bench to sit on and a lots of jets so we can both get in
and a lots of jets so we can both get in
and a lots of jets so we can both get in there the point is to show you the
there the point is to show you the
there the point is to show you the shower six people can get in that shower
three can sit on the bench and three can
three can sit on the bench and three can shower under the 14 Jets that are in
shower under the 14 Jets that are in
shower under the 14 Jets that are in there the people when the bench can help
there the people when the bench can help
there the people when the bench can help if they like or they can simply watch
if they like or they can simply watch
if they like or they can simply watch it’s up to them it’s marble it’s marble
it’s up to them it’s marble it’s marble
it’s up to them it’s marble it’s marble it has a bench it has multiple Jets it’s
it has a bench it has multiple Jets it’s
it has a bench it has multiple Jets it’s the exact same thing I wrote without
the exact same thing I wrote without
the exact same thing I wrote without even consciously saying this is what I’m
even consciously saying this is what I’m
even consciously saying this is what I’m setting out to do wasn’t the goal
setting out to do wasn’t the goal
setting out to do wasn’t the goal setting exercise I just said sure this
setting exercise I just said sure this
setting exercise I just said sure this this day sucks what would a good day be
this day sucks what would a good day be
this day sucks what would a good day be you can never really get anywhere unless
you can never really get anywhere unless
you can never really get anywhere unless you know where you’re going right so the
you know where you’re going right so the
you know where you’re going right so the whole point of exercise for me was not
whole point of exercise for me was not
whole point of exercise for me was not to have this entire life transformation
to have this entire life transformation
to have this entire life transformation it was just to see well if I’m so
it was just to see well if I’m so
it was just to see well if I’m so miserable now what is it that actually
miserable now what is it that actually
miserable now what is it that actually more so gel versus core I did it
more so gel versus core I did it
more so gel versus core I did it my shell identity was it’s motivated by
my shell identity was it’s motivated by
my shell identity was it’s motivated by things
things
things goal-driven status driven reason I was
goal-driven status driven reason I was
goal-driven status driven reason I was buying the cars because it wanted people
buying the cars because it wanted people
buying the cars because it wanted people to think I was cool so all the people
to think I was cool so all the people
to think I was cool so all the people that’s all a douchebag in high school
that’s all a douchebag in high school
that’s all a douchebag in high school could see how cool I was right let’s get
could see how cool I was right let’s get
could see how cool I was right let’s get honest okay
honest okay
honest okay get the money get the money get the
get the money get the money get the
get the money get the money get the money all right zip-a-dee-doo-dah
money all right zip-a-dee-doo-dah
money all right zip-a-dee-doo-dah miserable that was my shell I didn’t
miserable that was my shell I didn’t
miserable that was my shell I didn’t need oh so common on some variation with
need oh so common on some variation with
need oh so common on some variation with all of us the core identity was I truly
all of us the core identity was I truly
all of us the core identity was I truly didn’t give a about any of that
didn’t give a about any of that
didn’t give a about any of that stuff I wanted to leave normal society I
stuff I wanted to leave normal society I
stuff I wanted to leave normal society I live at the beach cultivate an ideal
live at the beach cultivate an ideal
live at the beach cultivate an ideal lifestyle and get paid to have fun and
lifestyle and get paid to have fun and
lifestyle and get paid to have fun and contribute to others by doing so what do
contribute to others by doing so what do
contribute to others by doing so what do you know about that huh what’s this got
you know about that huh what’s this got
you know about that huh what’s this got to do with making money which is the
to do with making money which is the
to do with making money which is the whole point of the conference well I
whole point of the conference well I
whole point of the conference well I didn’t give you all the stuff that I
didn’t give you all the stuff that I
didn’t give you all the stuff that I wrote down remember when I said describe
wrote down remember when I said describe
wrote down remember when I said describe what you do at work when you go to work
what you do at work when you go to work
what you do at work when you go to work where you go to work and all that stuff
where you go to work and all that stuff
where you go to work and all that stuff check this out and describing my
check this out and describing my
check this out and describing my business at the time my business was a
business at the time my business was a
business at the time my business was a really big part of my identity it’s not
really big part of my identity it’s not
really big part of my identity it’s not so much but I described what I wanted it
so much but I described what I wanted it
so much but I described what I wanted it to be I wrote down my business is fun
to be I wrote down my business is fun
to be I wrote down my business is fun and easy my main function is to simply
and easy my main function is to simply
and easy my main function is to simply come up with cool ideas that help me and
come up with cool ideas that help me and
come up with cool ideas that help me and my clients make tons of money without
my clients make tons of money without
my clients make tons of money without being obnoxious about it it works so
being obnoxious about it it works so
being obnoxious about it it works so well then I’m able to generate a huge
well then I’m able to generate a huge
well then I’m able to generate a huge income from only a small amount of sales
income from only a small amount of sales
income from only a small amount of sales okay
okay
okay check this out
check this out
check this out my customers are cool fun and low stress
my customers are cool fun and low stress
my customers are cool fun and low stress I actually enjoy interacting and if I
I actually enjoy interacting and if I
I actually enjoy interacting and if I were to encounter them on the street I’d
were to encounter them on the street I’d
were to encounter them on the street I’d be happy to see them complete 180 from
be happy to see them complete 180 from
be happy to see them complete 180 from the I was living my mentality regarding
the I was living my mentality regarding
the I was living my mentality regarding my customers listen I sound the titleist
since I did the exercise September of
since I did the exercise September of 2005 generated almost 31 million dollars
2005 generated almost 31 million dollars
2005 generated almost 31 million dollars in revenues for myself and my clients
in revenues for myself and my clients
in revenues for myself and my clients and by clients I just mean the dudes I
and by clients I just mean the dudes I
and by clients I just mean the dudes I did stuff directly for god knows what
did stuff directly for god knows what
did stuff directly for god knows what the people I’ve taught has made wouldn’t
the people I’ve taught has made wouldn’t
the people I’ve taught has made wouldn’t even count that right now my business
even count that right now my business
even count that right now my business one of them is on pace this year alone
one of them is on pace this year alone
one of them is on pace this year alone to pay me close to two million dollars
to pay me close to two million dollars
to pay me close to two million dollars passive residual income if I’d never
passive residual income if I’d never
passive residual income if I’d never sell another product all year are you
sell another product all year are you
sell another product all year are you starting to believe me now and I say
starting to believe me now and I say
starting to believe me now and I say please don’t buy anything for me I’m not
please don’t buy anything for me I’m not
please don’t buy anything for me I’m not here to say I’m doing ok ok
because this is on video I didn’t want
because this is on video I didn’t want to use people’s real name saves their
to use people’s real name saves their
to use people’s real name saves their nicknames mauler is a friend of mine I
nicknames mauler is a friend of mine I
nicknames mauler is a friend of mine I see him regularly he’s the first person
see him regularly he’s the first person
see him regularly he’s the first person to ever recognize me in public
to ever recognize me in public
to ever recognize me in public he is my friend and he was one of my
he is my friend and he was one of my
he is my friend and he was one of my customers
customers
customers as is fizzle butter and gypsy fizzle
as is fizzle butter and gypsy fizzle
as is fizzle butter and gypsy fizzle Mall or see them very regularly some
Mall or see them very regularly some
Mall or see them very regularly some almost everyday customers hang out with
almost everyday customers hang out with
almost everyday customers hang out with these people went to Mahler’s wedding
these people went to Mahler’s wedding
these people went to Mahler’s wedding and wanted to how many times did you
and wanted to how many times did you
and wanted to how many times did you actually want to go to somebody’s what I
actually want to go to somebody’s what I
actually want to go to somebody’s what I was like dude this is gonna be killer
was like dude this is gonna be killer
was like dude this is gonna be killer all right you know wanted to go magic
all right you know wanted to go magic
all right you know wanted to go magic Brian Apple bow ski friends of mine
Brian Apple bow ski friends of mine
Brian Apple bow ski friends of mine these are all people who were customers
these are all people who were customers
these are all people who were customers who fell into the previously dreaded god
who fell into the previously dreaded god
who fell into the previously dreaded god help us all if any of these people ever
help us all if any of these people ever
help us all if any of these people ever call me on the phone to find out where
call me on the phone to find out where
call me on the phone to find out where other category right customers
about three days ago three to three
about three days ago three to three weeks ago I was leaving the new office
weeks ago I was leaving the new office
weeks ago I was leaving the new office rode my new exotic vehicle which is a
rode my new exotic vehicle which is a
rode my new exotic vehicle which is a sector 9
sector 9
sector 9 skateboard costing about $100 wrote it
skateboard costing about $100 wrote it
skateboard costing about $100 wrote it down to the beach check the waves
down to the beach check the waves
down to the beach check the waves hanging out decided it was pretty good I
hanging out decided it was pretty good I
hanging out decided it was pretty good I was gonna go out get in the water
was gonna go out get in the water
was gonna go out get in the water I hear this hey is your name Frank look
I hear this hey is your name Frank look
I hear this hey is your name Frank look over is this girl in a couple dudes girl
over is this girl in a couple dudes girl
over is this girl in a couple dudes girl was pretty good-looking too well it’s
was pretty good-looking too well it’s
was pretty good-looking too well it’s like this just keeps getting better I
like this just keeps getting better I
like this just keeps getting better I said yes it is
said yes it is
said yes it is turns out they were customers just
turns out they were customers just
turns out they were customers just happened to be in my neighborhood at my
happened to be in my neighborhood at my
happened to be in my neighborhood at my beach you Nevada they were psychotic
beach you Nevada they were psychotic
beach you Nevada they were psychotic stalkers I’m gonna hope that they were
stalkers I’m gonna hope that they were
stalkers I’m gonna hope that they were customers right I was glad to see them
customers right I was glad to see them
customers right I was glad to see them previous life I would have been
previous life I would have been
previous life I would have been horrified mortified you know it’s cool
horrified mortified you know it’s cool
horrified mortified you know it’s cool they didn’t ask me they’re like ah dude
they didn’t ask me they’re like ah dude
they didn’t ask me they’re like ah dude you going surf and sweet yeah we’re in
you going surf and sweet yeah we’re in
you going surf and sweet yeah we’re in your class we’re just making some videos
your class we’re just making some videos
your class we’re just making some videos down here have fun awesome
down here have fun awesome
down here have fun awesome right check this out
right check this out
right check this out since I got here in Orlando I arrived
since I got here in Orlando I arrived
since I got here in Orlando I arrived Thursday hang out with my buddy Johnny
Thursday hang out with my buddy Johnny
Thursday hang out with my buddy Johnny to random unsolicited just happenstance
to random unsolicited just happenstance
to random unsolicited just happenstance emails from new mass control students
emails from new mass control students
emails from new mass control students one with a video attached where he made
one with a video attached where he made
one with a video attached where he made $25,000 in four hours
$25,000 in four hours
$25,000 in four hours the other saying he brought in $90,000
the other saying he brought in $90,000
the other saying he brought in $90,000 does that sound like a little bit of a
does that sound like a little bit of a
does that sound like a little bit of a transformation to you guys circumstance
I’m gonna stretch a little bit or
I’m gonna stretch a little bit or something or jump around or whatever
something or jump around or whatever
something or jump around or whatever you’re supposed to do
remain standing if having a business
remain standing if having a business that pays you an obscene amount of money
that pays you an obscene amount of money
that pays you an obscene amount of money where you get to do something so much
where you get to do something so much
where you get to do something so much fun you think to yourself I cannot
fun you think to yourself I cannot
fun you think to yourself I cannot believe I’m getting paid for this and
believe I’m getting paid for this and
believe I’m getting paid for this and your customers are cool people that you
your customers are cool people that you
your customers are cool people that you actually like and you like you and you
actually like and you like you and you
actually like and you like you and you want to hang out with them remain
want to hang out with them remain
want to hang out with them remain standing if that sounds cool okay that
standing if that sounds cool okay that
standing if that sounds cool okay that was really that wasn’t a loaded question
was really that wasn’t a loaded question
was really that wasn’t a loaded question at all right remain standing if right
at all right remain standing if right
at all right remain standing if right now you might be thinking you know I
now you might be thinking you know I
now you might be thinking you know I like life pretty good but I’ve never
like life pretty good but I’ve never
like life pretty good but I’ve never really sat down and thought about what
really sat down and thought about what
really sat down and thought about what an ideal day would be I really
an ideal day would be I really
an ideal day would be I really considered what the perfect life would
considered what the perfect life would
considered what the perfect life would be if I were to say to you I have a
be if I were to say to you I have a
be if I were to say to you I have a workshop or a class or whatever where
workshop or a class or whatever where
workshop or a class or whatever where we’ll walk through this process together
we’ll walk through this process together
we’ll walk through this process together and you will have a clear path of what
and you will have a clear path of what
and you will have a clear path of what you want and based on my personal
you want and based on my personal
you want and based on my personal experience what happened to me I believe
experience what happened to me I believe
experience what happened to me I believe it can happen to you as well
it can happen to you as well
it can happen to you as well would you be interested remain standing
would you be interested remain standing
would you be interested remain standing if you would be interested okay now if I
if you would be interested okay now if I
if you would be interested okay now if I were to say this workshop cost a
were to say this workshop cost a
were to say this workshop cost a thousand bucks remain standing if you
thousand bucks remain standing if you
thousand bucks remain standing if you would be interested
would be interested
would be interested if I were to say this workshop costs
if I were to say this workshop costs
if I were to say this workshop costs $2,000 remain standing if you’d be
$2,000 remain standing if you’d be
$2,000 remain standing if you’d be interested
most people are still standing the good
most people are still standing the good news is there’s no workshop
news is there’s no workshop
news is there’s no workshop this was the experiencing sit down there
this was the experiencing sit down there
this was the experiencing sit down there this was the experience the experiment
this was the experience the experiment
this was the experience the experiment that I was telling you about earlier
that I was telling you about earlier
that I was telling you about earlier this is why I was so emphatic about
this is why I was so emphatic about
this is why I was so emphatic about telling you that was not really trying
telling you that was not really trying
telling you that was not really trying to sell you anything I’m not there’s
to sell you anything I’m not there’s
to sell you anything I’m not there’s this it’s a fictitious product that
this it’s a fictitious product that
this it’s a fictitious product that doesn’t exist okay look what just
doesn’t exist okay look what just
doesn’t exist okay look what just happened I begun today’s presentation by
happened I begun today’s presentation by
happened I begun today’s presentation by telling you under no circumstances
telling you under no circumstances
telling you under no circumstances should anyone ask me to sell them
should anyone ask me to sell them
should anyone ask me to sell them anything okay that was the absolute
anything okay that was the absolute
anything okay that was the absolute worst sales pitch ever right don’t buy
worst sales pitch ever right don’t buy
worst sales pitch ever right don’t buy anything from me do not buy anything
anything from me do not buy anything
anything from me do not buy anything from me I just got up here and talked to
from me I just got up here and talked to
from me I just got up here and talked to you guys about some of the weirdest
you guys about some of the weirdest
you guys about some of the weirdest you have probably heard in months if not
you have probably heard in months if not
you have probably heard in months if not years especially at an internet
years especially at an internet
years especially at an internet marketing conference right but what
marketing conference right but what
marketing conference right but what happened with absolutely no effort at
happened with absolutely no effort at
happened with absolutely no effort at all and without in any way at all trying
all and without in any way at all trying
all and without in any way at all trying to convince anyone of anything or to
to convince anyone of anything or to
to convince anyone of anything or to sell anything at all the overwhelming
sell anything at all the overwhelming
sell anything at all the overwhelming majority of the room said that they
majority of the room said that they
majority of the room said that they would buy the stuff why is that it is
would buy the stuff why is that it is
would buy the stuff why is that it is because I’m speaking to you now from my
because I’m speaking to you now from my
because I’m speaking to you now from my core identity see I did the exercise I
core identity see I did the exercise I
core identity see I did the exercise I figured out the life I wouldn’t who I
figured out the life I wouldn’t who I
figured out the life I wouldn’t who I really was who I wanted to be stepped
really was who I wanted to be stepped
really was who I wanted to be stepped into that person didn’t know it was
into that person didn’t know it was
into that person didn’t know it was gonna happen down for that know that
gonna happen down for that know that
gonna happen down for that know that sooner
sooner
sooner right and spoke to you from that core
right and spoke to you from that core
right and spoke to you from that core centered congruent place
centered congruent place
centered congruent place because I’ve serviced this market for so
because I’ve serviced this market for so
because I’ve serviced this market for so many years I know that you guys share
many years I know that you guys share
many years I know that you guys share the same values as me so while your
the same values as me so while your
the same values as me so while your dream life may not be to live at the
dream life may not be to live at the
dream life may not be to live at the beach or have the marble shower that can
beach or have the marble shower that can
beach or have the marble shower that can i pathetically fifth six people just
i pathetically fifth six people just
i pathetically fifth six people just saying it could that’s all to save or
saying it could that’s all to save or
saying it could that’s all to save or surf or whatever grow your hair long and
surf or whatever grow your hair long and
surf or whatever grow your hair long and not give it a while that may not be the
not give it a while that may not be the
not give it a while that may not be the exact match I do know that the core
exact match I do know that the core
exact match I do know that the core identity of this group is a group that
identity of this group is a group that
identity of this group is a group that values of freedom and lifestyle and
values of freedom and lifestyle and
values of freedom and lifestyle and experience and contribution and overall
experience and contribution and overall
experience and contribution and overall contentment above all else therefore was
contentment above all else therefore was
contentment above all else therefore was I communicating this entire time with
I communicating this entire time with
I communicating this entire time with your surface identity or with your core
your surface identity or with your core
your surface identity or with your core identity core identity it works yes it
identity core identity it works yes it
identity core identity it works yes it sounds very weird
sounds very weird
sounds very weird yes I am very weird but it works we just
yes I am very weird but it works we just
yes I am very weird but it works we just proved it that it works now I know this
proved it that it works now I know this
proved it that it works now I know this to be fact right if I actually said okay
to be fact right if I actually said okay
to be fact right if I actually said okay give me the money not everyone that was
give me the money not everyone that was
give me the money not everyone that was standing up would say here’s 2 grand
standing up would say here’s 2 grand
standing up would say here’s 2 grand right maybe half would still pretty good
right maybe half would still pretty good
right maybe half would still pretty good ok no convincing no being an asshole
ok no convincing no being an asshole
ok no convincing no being an asshole no obnoxious stuff no stress
no obnoxious stuff no stress
no obnoxious stuff no stress all’s cool would you like to learn how
all’s cool would you like to learn how
all’s cool would you like to learn how to do the same no thank you ok well the
to do the same no thank you ok well the
to do the same no thank you ok well the second step first of all if you do
second step first of all if you do
second step first of all if you do nothing please answer the question
nothing please answer the question
nothing please answer the question please
please
please it will change your life what more proof
it will change your life what more proof
it will change your life what more proof do we need I mean you know the secret’s
do we need I mean you know the secret’s
do we need I mean you know the secret’s out now and all that stuff man I’m even
out now and all that stuff man I’m even
out now and all that stuff man I’m even like up until a couple weeks ago until I
like up until a couple weeks ago until I
like up until a couple weeks ago until I found the stupid piece of paper that
found the stupid piece of paper that
found the stupid piece of paper that actually wrote outside those people are
actually wrote outside those people are
actually wrote outside those people are such charlatans they’re full of
such charlatans they’re full of
such charlatans they’re full of what more signs we need to say this
what more signs we need to say this
what more signs we need to say this stuff works ok so whether or not you do
stuff works ok so whether or not you do
stuff works ok so whether or not you do anything at all please just answer that
anything at all please just answer that
anything at all please just answer that question that will do you so much good
question that will do you so much good
question that will do you so much good and you’ll be happy except to find out
and you’ll be happy except to find out
and you’ll be happy except to find out who your market really is good
we talk about empathy a lot right right
we talk about empathy a lot right right salesmanship you must have empathy you
salesmanship you must have empathy you
salesmanship you must have empathy you must know how they feel think why they
must know how they feel think why they
must know how they feel think why they think at least convince them that you do
think at least convince them that you do
think at least convince them that you do yeah sort of the key I believe that you
yeah sort of the key I believe that you
yeah sort of the key I believe that you must genuinely identify their core
must genuinely identify their core
must genuinely identify their core identity know what their real desired
identity know what their real desired
identity know what their real desired outcome is and know what life they
outcome is and know what life they
outcome is and know what life they really want
really want
really want that’s why had I like focus this whole
that’s why had I like focus this whole
that’s why had I like focus this whole thing about things wasn’t money and you
thing about things wasn’t money and you
thing about things wasn’t money and you two can have a fancy watch and all that
two can have a fancy watch and all that
two can have a fancy watch and all that stuff I wouldn’t have had 90% of the
stuff I wouldn’t have had 90% of the
stuff I wouldn’t have had 90% of the folks in the room say I think it’s
folks in the room say I think it’s
folks in the room say I think it’s almost a hundred percent say they give a
almost a hundred percent say they give a
almost a hundred percent say they give a 1000 like 90 something percent so they
1000 like 90 something percent so they
1000 like 90 something percent so they give two thousand that wouldn’t have
give two thousand that wouldn’t have
give two thousand that wouldn’t have happened if I wasn’t speaking to that
happened if I wasn’t speaking to that
happened if I wasn’t speaking to that core right so you have to figure out the
core right so you have to figure out the
core right so you have to figure out the core this is critical none of this will
core this is critical none of this will
core this is critical none of this will work if you don’t do this none of this
work if you don’t do this none of this
work if you don’t do this none of this will work if you don’t do this lo and
will work if you don’t do this lo and
will work if you don’t do this lo and behold you must actually give a damn and
behold you must actually give a damn and
behold you must actually give a damn and you must actually help your prospects
you must actually help your prospects
you must actually help your prospects and customers move towards that core
and customers move towards that core
and customers move towards that core identity if you don’t care it’s not
identity if you don’t care it’s not
identity if you don’t care it’s not gonna work and you’re not gonna be
gonna work and you’re not gonna be
gonna work and you’re not gonna be you’re not congruent with your core
you’re not congruent with your core
you’re not congruent with your core anyway
anyway
anyway critical so if you’re in a business
critical so if you’re in a business
critical so if you’re in a business right now and you honestly don’t give a
right now and you honestly don’t give a
right now and you honestly don’t give a damn you’re in the wrong business
damn you’re in the wrong business
damn you’re in the wrong business doesn’t mean you’re a bad person I’ve
doesn’t mean you’re a bad person I’ve
doesn’t mean you’re a bad person I’ve been there too all right
been there too all right
been there too all right sis you’re not the right business so
sis you’re not the right business so
sis you’re not the right business so you’ve got to care and it’s got to work
you’ve got to care and it’s got to work
you’ve got to care and it’s got to work you have to genuinely help people
it’s kind of a weird thing to say when
it’s kind of a weird thing to say when we’re talking about helping people
we’re talking about helping people
we’re talking about helping people here’s the weapon I use to help people
I’m touted as a good copywriter I’m not
I’m touted as a good copywriter I’m not really it was nice to hear thank you
really it was nice to hear thank you
really it was nice to hear thank you not a good salesman at all can’t even
not a good salesman at all can’t even
not a good salesman at all can’t even put on a decent pair cocaine you wear
put on a decent pair cocaine you wear
put on a decent pair cocaine you wear shoes you know not a good salesman not a
shoes you know not a good salesman not a
shoes you know not a good salesman not a marketing genius well how do I know you
marketing genius well how do I know you
marketing genius well how do I know you know don’t go taking my trademark
know don’t go taking my trademark
know don’t go taking my trademark Hammond take your belt okay I think I
Hammond take your belt okay I think I
Hammond take your belt okay I think I got all that reputation and stuff people
got all that reputation and stuff people
got all that reputation and stuff people say all car and good lord man especially
say all car and good lord man especially
say all car and good lord man especially right now I just did this big launch and
right now I just did this big launch and
right now I just did this big launch and ass control and all that stuff yeah wow
ass control and all that stuff yeah wow
ass control and all that stuff yeah wow this guy’s killer right well if you look
this guy’s killer right well if you look
this guy’s killer right well if you look back I really just do a good job of
back I really just do a good job of
back I really just do a good job of selling to the internet marketing crowd
selling to the internet marketing crowd
selling to the internet marketing crowd specifically okay it’s not like I
specifically okay it’s not like I
specifically okay it’s not like I couldn’t like write copy for
couldn’t like write copy for
couldn’t like write copy for refrigerators or something couldn’t do
refrigerators or something couldn’t do
refrigerators or something couldn’t do it right yeah so well really I mean we
it right yeah so well really I mean we
it right yeah so well really I mean we all know this no one wants to come let’s
all know this no one wants to come let’s
all know this no one wants to come let’s just get it out come on that’s all so
just get it out come on that’s all so
just get it out come on that’s all so there’s a reason why I’m really
there’s a reason why I’m really
there’s a reason why I’m really effective at selling to this market okay
effective at selling to this market okay
effective at selling to this market okay I’m not gonna tell you I can sell to
I’m not gonna tell you I can sell to
I’m not gonna tell you I can sell to every market right I can’t
every market right I can’t
every market right I can’t so really well – this one sold okay –
so really well – this one sold okay –
so really well – this one sold okay – the dating market
the dating market
the dating market had I known this stuff in other niche
had I known this stuff in other niche
had I known this stuff in other niche markets I would have really really been
markets I would have really really been
markets I would have really really been much more effective
this is a matthew called the instant
this is a matthew called the instant bond method it is step one of two on
bond method it is step one of two on
bond method it is step one of two on identifying your Morgan’s core identity
identifying your Morgan’s core identity
identifying your Morgan’s core identity and learning to speak to it
probably when I say your market and I’m
probably when I say your market and I’m doing everyone a disservice including
doing everyone a disservice including
doing everyone a disservice including myself because
myself because
myself because person the person selling is most
person the person selling is most
person the person selling is most effective if we sit down across the
effective if we sit down across the
effective if we sit down across the table or preferably side by side of the
table or preferably side by side of the
table or preferably side by side of the table that’s most likely the most
table that’s most likely the most
table that’s most likely the most effective way to sell in terms of
effective way to sell in terms of
effective way to sell in terms of closing the sale right hard to get
closing the sale right hard to get
closing the sale right hard to get better than that but we always think of
better than that but we always think of
better than that but we always think of marketing as we’re marketing to this
marketing as we’re marketing to this
marketing as we’re marketing to this herd okay
herd okay
herd okay which doesn’t make sense if it if
which doesn’t make sense if it if
which doesn’t make sense if it if selling face to face and we should
selling face to face and we should
selling face to face and we should always think face to face so when we
always think face to face so when we
always think face to face so when we design campaigns we usually market to a
design campaigns we usually market to a
design campaigns we usually market to a group of people all right
you need to design every single piece of
you need to design every single piece of your market marketing as if you were
your market marketing as if you were
your market marketing as if you were speaking to one person specifically well
speaking to one person specifically well
speaking to one person specifically well I mean I’m in a very bad situation now
I mean I’m in a very bad situation now
I mean I’m in a very bad situation now I’ve got three of these bottles of water
I’ve got three of these bottles of water
I’ve got three of these bottles of water up here all opened only one of them is
up here all opened only one of them is
up here all opened only one of them is mine very thirsty thank you I don’t want
mine very thirsty thank you I don’t want
mine very thirsty thank you I don’t want to have to drink after Walker you never
to have to drink after Walker you never
to have to drink after Walker you never know what he’s put in it I almost do you
know what he’s put in it I almost do you
know what he’s put in it I almost do you think he’s so smart you know what’s
think he’s so smart you know what’s
think he’s so smart you know what’s smart pills okay I’m doing good so far
smart pills okay I’m doing good so far
smart pills okay I’m doing good so far by the way yeah okay cool thank you I
was very very apprehensive about trying
was very very apprehensive about trying to convey this
to convey this
to convey this I think if I didn’t have the
I think if I didn’t have the
I think if I didn’t have the photographic proof it wouldn’t have gone
photographic proof it wouldn’t have gone
photographic proof it wouldn’t have gone as well so when you’re when you’re
as well so when you’re when you’re
as well so when you’re when you’re communicating one person I call it the
communicating one person I call it the
communicating one person I call it the core customer I call it that because I
core customer I call it that because I
core customer I call it that because I came up with it on the plane when I made
came up with it on the plane when I made
came up with it on the plane when I made that slide call we call this person
that slide call we call this person
that slide call we call this person anything you want but this is like the
anything you want but this is like the
anything you want but this is like the core this one person so here’s how you
core this one person so here’s how you
core this one person so here’s how you create that person
one single person who would be the
one single person who would be the typical embodiment of a classic customer
typical embodiment of a classic customer
typical embodiment of a classic customer or prospect in your market what would
or prospect in your market what would
or prospect in your market what would they be like
they be like
they be like a or female it’s almost like if you if
a or female it’s almost like if you if
a or female it’s almost like if you if you were to ask me to pick them out from
you were to ask me to pick them out from
you were to ask me to pick them out from a crowd who would you describe you know
a crowd who would you describe you know
a crowd who would you describe you know how old are they are they married
some folks have been around a while
some folks have been around a while might start thinking about list data
might start thinking about list data
might start thinking about list data when we’re doing this and that’s not
when we’re doing this and that’s not
when we’re doing this and that’s not really what I’m getting at I want you to
really what I’m getting at I want you to
really what I’m getting at I want you to instead of thinking about demography my
instead of thinking about demography my
instead of thinking about demography my graphics we want to think about the life
graphics we want to think about the life
graphics we want to think about the life of this person okay what a typical day
of this person okay what a typical day
of this person okay what a typical day and their life is likely who they are
and their life is likely who they are
and their life is likely who they are not as a buyer but as a person because
not as a buyer but as a person because
not as a buyer but as a person because we communicate as people when you get
we communicate as people when you get
we communicate as people when you get into that I’m selling you the buyer
into that I’m selling you the buyer
into that I’m selling you the buyer stuff it’s flame okay do they have kids
what’s their spouse like the reason I
what’s their spouse like the reason I asked that question and the fond one
asked that question and the fond one
asked that question and the fond one which is what does the spouse think of
which is what does the spouse think of
which is what does the spouse think of all this foolishness
all this foolishness
all this foolishness is because we make so many decisions
is because we make so many decisions
is because we make so many decisions based on what we believe the opinions of
based on what we believe the opinions of
based on what we believe the opinions of others will be and one of the most
others will be and one of the most
others will be and one of the most influential people in a household is the
influential people in a household is the
influential people in a household is the Foust except mine where I’m totally in
Foust except mine where I’m totally in
Foust except mine where I’m totally in control all the time all me all the time
control all the time all me all the time
control all the time all me all the time right
what’s their relationship with the
what’s their relationship with the children liked
what would this person be wearing would
what would this person be wearing would they be wearing I don’t know latex a
they be wearing I don’t know latex a
they be wearing I don’t know latex a latex helmet or would it be a letter you
latex helmet or would it be a letter you
latex helmet or would it be a letter you know or so many forms of headgear now
know or so many forms of headgear now
know or so many forms of headgear now what do they do for a living
what do they do for a living
what do they do for a living what’s their biggest frustration it’s
what’s their biggest frustration it’s
what’s their biggest frustration it’s their biggest surface desire
so I did this exercise and this was back
so I did this exercise and this was back when I was selling to the internet
when I was selling to the internet
when I was selling to the internet marketing crowd from the perspective of
marketing crowd from the perspective of
marketing crowd from the perspective of newer people just looking to make money
yes okay
yes okay don’t read that because I can’t fit my
don’t read that because I can’t fit my
don’t read that because I can’t fit my description of Bob on the screen right
description of Bob on the screen right
description of Bob on the screen right so what I did this
so what I did this
so what I did this again this is for the beginners internet
again this is for the beginners internet
again this is for the beginners internet marketing crowd I did this exercise some
marketing crowd I did this exercise some
marketing crowd I did this exercise some time ago I created my my little dude
time ago I created my my little dude
time ago I created my my little dude named Bob all right so here’s Bob Bob is
named Bob all right so here’s Bob Bob is
named Bob all right so here’s Bob Bob is 45 years old and sells insurance he is
45 years old and sells insurance he is
45 years old and sells insurance he is married with two children who drive him
married with two children who drive him
married with two children who drive him crazy and it’s wife thinks he’s an idiot
crazy and it’s wife thinks he’s an idiot
crazy and it’s wife thinks he’s an idiot for trying this internet stuff he was
for trying this internet stuff he was
for trying this internet stuff he was about 25 pounds overweight
about 25 pounds overweight
about 25 pounds overweight and wears glasses whereas a short-sleeve
and wears glasses whereas a short-sleeve
and wears glasses whereas a short-sleeve button-down shirt which is white and he
button-down shirt which is white and he
button-down shirt which is white and he wears khaki pants with it
wears khaki pants with it
wears khaki pants with it shoes are brown leather his biggest
shoes are brown leather his biggest
shoes are brown leather his biggest desire is to make enough money to quit
desire is to make enough money to quit
desire is to make enough money to quit his job which pays him forty five
his job which pays him forty five
his job which pays him forty five thousand dollars a year that’s Bob if
thousand dollars a year that’s Bob if
thousand dollars a year that’s Bob if you were to go right now if we could
you were to go right now if we could
you were to go right now if we could teleport to a typical beginners level
teleport to a typical beginners level
teleport to a typical beginners level internet marketing pitch fest seminar I
internet marketing pitch fest seminar I
internet marketing pitch fest seminar I mean that’s who you’d see lots of Bob’s
mean that’s who you’d see lots of Bob’s
mean that’s who you’d see lots of Bob’s of those not so many Bob’s here is not
of those not so many Bob’s here is not
of those not so many Bob’s here is not that event right different crowd
that event right different crowd
that event right different crowd that’s Bob so who is your bomb question
that’s Bob so who is your bomb question
that’s Bob so who is your bomb question here to do is you need to identify your
here to do is you need to identify your
here to do is you need to identify your bomb cool now the stuff step one of step
bomb cool now the stuff step one of step
bomb cool now the stuff step one of step two
grated this remind me sometime to become
grated this remind me sometime to become a surgeon
a surgeon
a surgeon we’re going to cut open the femoral
we’re going to cut open the femoral
we’re going to cut open the femoral brain whoo
brain whoo
brain whoo no sorry okay just by doing this
no sorry okay just by doing this
no sorry okay just by doing this exercise we were already halfway there
exercise we were already halfway there
exercise we were already halfway there to identifying European markets core
to identifying European markets core
to identifying European markets core identity you’re already a hundred
identity you’re already a hundred
identity you’re already a hundred percent ahead of most people in the
percent ahead of most people in the
percent ahead of most people in the market everyone else is a little bit
market everyone else is a little bit
market everyone else is a little bit extreme
extreme
extreme because what we’re doing right now is
because what we’re doing right now is
because what we’re doing right now is now that we know who we’re writing to
now that we know who we’re writing to
now that we know who we’re writing to specifically you can influence them on
specifically you can influence them on
specifically you can influence them on the surface like when identify Bob
the surface like when identify Bob
the surface like when identify Bob really is I know the Bob is drawn to the
really is I know the Bob is drawn to the
really is I know the Bob is drawn to the big paycheque images I know that Bob
big paycheque images I know that Bob
big paycheque images I know that Bob wants the new car right because Bob’s
wants the new car right because Bob’s
wants the new car right because Bob’s new with all this stuff Bob is the guy
new with all this stuff Bob is the guy
new with all this stuff Bob is the guy that’s at the insurance job miserable
that’s at the insurance job miserable
that’s at the insurance job miserable his kids are driving him crazy the dudes
his kids are driving him crazy the dudes
his kids are driving him crazy the dudes coming home he’s confused and scared and
coming home he’s confused and scared and
coming home he’s confused and scared and all that kind of stuff that’s what he
all that kind of stuff that’s what he
all that kind of stuff that’s what he wants right now okay so when I know that
wants right now okay so when I know that
wants right now okay so when I know that sort of stuff we can influence them
sort of stuff we can influence them
sort of stuff we can influence them along the surface level surface of a
along the surface level surface of a
along the surface level surface of a level influence works really good almost
level influence works really good almost
level influence works really good almost everything we’ve ever seen a surface
everything we’ve ever seen a surface
everything we’ve ever seen a surface level okay
alright so when you do this you’re
alright so when you do this you’re better at selling to your market than
better at selling to your market than
better at selling to your market than most people are just the surface level
most people are just the surface level
most people are just the surface level stuff because most folks sell to their
stuff because most folks sell to their
stuff because most folks sell to their market without really thinking about who
market without really thinking about who
market without really thinking about who their customer is it’s just step one if
their customer is it’s just step one if
their customer is it’s just step one if you stop here at step one you’re still
you stop here at step one you’re still
you stop here at step one you’re still going to come away with a lot
going to come away with a lot
going to come away with a lot all right I sold instant Internet
all right I sold instant Internet
all right I sold instant Internet empires based on step 1 that’s six
empires based on step 1 that’s six
empires based on step 1 that’s six hundred forty thousand dollars said
hundred forty thousand dollars said
hundred forty thousand dollars said personally and sales on the front end
personally and sales on the front end
personally and sales on the front end from that the back end sales were more
according to the FTC documents it was
according to the FTC documents it was six hundred forty thousand dollars
six hundred forty thousand dollars
six hundred forty thousand dollars anyway created a product called info
anyway created a product called info
anyway created a product called info millionaire which I which I really
millionaire which I which I really
millionaire which I which I really enjoyed selling I thought it was a great
enjoyed selling I thought it was a great
enjoyed selling I thought it was a great product made around three hundred
product made around three hundred
product made around three hundred thousand dollars or so from doing that
thousand dollars or so from doing that
thousand dollars or so from doing that pretty good yeah not bad
pretty good yeah not bad
pretty good yeah not bad nothing was only up for a couple months
nothing was only up for a couple months
nothing was only up for a couple months made my underachiever mastery course
made my underachiever mastery course
made my underachiever mastery course surface level influence after
surface level influence after
surface level influence after identifying Bob gave me a million bucks
identifying Bob gave me a million bucks
identifying Bob gave me a million bucks or so from it so surface level influence
or so from it so surface level influence
or so from it so surface level influence with this empathy thing a couple years
with this empathy thing a couple years
with this empathy thing a couple years Bob gave me around two million bucks
Bob gave me around two million bucks
Bob gave me around two million bucks thank you Bob
now if you want to absolutely crush it
now if you want to absolutely crush it and have more influence and sales and
and have more influence and sales and
and have more influence and sales and you can stand to the point where you
you can stand to the point where you
you can stand to the point where you actually have to say in all seriousness
actually have to say in all seriousness
actually have to say in all seriousness please do not buy anything from me to a
please do not buy anything from me to a
please do not buy anything from me to a group of people with money who have
group of people with money who have
group of people with money who have proven to buy stuff from people like me
proven to buy stuff from people like me
proven to buy stuff from people like me here’s what you do you become Baba
here’s what you do you become Baba
here’s what you do you become Baba metaphorically speaking
remember the question that I asked you
remember the question that I asked you to ask yourselves about your perfect
to ask yourselves about your perfect
to ask yourselves about your perfect average day now that you know who Bob is
average day now that you know who Bob is
average day now that you know who Bob is it’s time to pretend you need to pretend
it’s time to pretend you need to pretend
it’s time to pretend you need to pretend like you are Bob this is why I was
like you are Bob this is why I was
like you are Bob this is why I was telling you not to look at Bob like a
telling you not to look at Bob like a
telling you not to look at Bob like a person on a direct mail list data source
person on a direct mail list data source
person on a direct mail list data source that’s why we need to know the mundane
that’s why we need to know the mundane
that’s why we need to know the mundane things about Bob what his kids are like
things about Bob what his kids are like
things about Bob what his kids are like what he wears what he does for a living
what he wears what he does for a living
what he wears what he does for a living we don’t care if bob has an American
we don’t care if bob has an American
we don’t care if bob has an American Express card with $10,000 on it we don’t
Express card with $10,000 on it we don’t
Express card with $10,000 on it we don’t care about that marketing data we want
care about that marketing data we want
care about that marketing data we want personal data
step into Bob’s shoes and ear on the
step into Bob’s shoes and ear on the little magic question effortless
little magic question effortless
little magic question effortless transformation mm exercise as if you
transformation mm exercise as if you
transformation mm exercise as if you were Bob are you going to be exactly
were Bob are you going to be exactly
were Bob are you going to be exactly right
right
right you’re pretending to be someone who is a
you’re pretending to be someone who is a
you’re pretending to be someone who is a you know a representation of thousands
you know a representation of thousands
you know a representation of thousands of people within a market you’ve never
of people within a market you’ve never
of people within a market you’ve never met Bob you’re gonna be close enough all
met Bob you’re gonna be close enough all
met Bob you’re gonna be close enough all right
now you know who Bob really is now you
now you know who Bob really is now you know what Bob really
so remember when I was given all my
so remember when I was given all my weird ethereal sound and stuff saying
weird ethereal sound and stuff saying
weird ethereal sound and stuff saying you know you meet someone you have this
you know you meet someone you have this
you know you meet someone you have this connection with them you don’t even know
connection with them you don’t even know
connection with them you don’t even know why you really feel bonded to them and
why you really feel bonded to them and
why you really feel bonded to them and you like them when they like you and you
you like them when they like you and you
you like them when they like you and you feel like they’re mean no convincing
feel like they’re mean no convincing
feel like they’re mean no convincing arm-twisting anything involving you guys
arm-twisting anything involving you guys
arm-twisting anything involving you guys when you do this now you’re speaking
when you do this now you’re speaking
when you do this now you’re speaking from your core to Bob’s core okay so
from your core to Bob’s core okay so
from your core to Bob’s core okay so here’s the real Bob I think you should
here’s the real Bob I think you should
here’s the real Bob I think you should also know that when I came up with who
also know that when I came up with who
also know that when I came up with who bob was I did it years ago and it was by
bob was I did it years ago and it was by
bob was I did it years ago and it was by no means any insult to this ideal person
no means any insult to this ideal person
no means any insult to this ideal person you know there’s nothing wrong with
you know there’s nothing wrong with
you know there’s nothing wrong with making forty-five grand a year wearing
making forty-five grand a year wearing
making forty-five grand a year wearing brown leather shoes or whatever I’m not
brown leather shoes or whatever I’m not
brown leather shoes or whatever I’m not trying to say like Bob sux and should be
trying to say like Bob sux and should be
trying to say like Bob sux and should be taken advantage of or anything like that
taken advantage of or anything like that
taken advantage of or anything like that okay
okay
okay here’s the real Bob Bing just that
here’s the real Bob Bing just that
here’s the real Bob Bing just that behind the back pretty good real Bob
behind the back pretty good real Bob
behind the back pretty good real Bob significantly afraid of lost and
significantly afraid of lost and
significantly afraid of lost and embarrassment in my market right
embarrassment in my market right
embarrassment in my market right significantly afraid of lost and
significantly afraid of lost and
significantly afraid of lost and embarrassment but does not want to
embarrassment but does not want to
embarrassment but does not want to openly admit it Bob Segall
openly admit it Bob Segall
openly admit it Bob Segall typically male and as fellows don’t like
typically male and as fellows don’t like
typically male and as fellows don’t like to admit that we’re scared of stuff
to admit that we’re scared of stuff
to admit that we’re scared of stuff we’re scared to we’re afraid to admit
we’re scared to we’re afraid to admit
we’re scared to we’re afraid to admit that we’re afraid of stuff
Bob wants a lifestyle more than things
Bob wants a lifestyle more than things Bob wants significance and contribution
Bob wants significance and contribution
Bob wants significance and contribution or bling significance and contributions
big drivers by the way Bob wants respect
big drivers by the way Bob wants respect credibility
that’s the real bomb
that’s the real bomb so remember when I showed you like the
so remember when I showed you like the
so remember when I showed you like the results of selling kebab
results of selling kebab
results of selling kebab surface-to-surface basis before I really
surface-to-surface basis before I really
surface-to-surface basis before I really got to know Bob before I became a weird
got to know Bob before I became a weird
got to know Bob before I became a weird psychotic stalker pretended to be Baba
once I started figuring out who Bob was
once I started figuring out who Bob was first thing I tried to sell was the
first thing I tried to sell was the
first thing I tried to sell was the serializer system 1 million dollars from
serializer system 1 million dollars from
serializer system 1 million dollars from 100 customers got to keep it all
100 customers got to keep it all
100 customers got to keep it all affiliates no big list a big fancy
affiliates no big list a big fancy
affiliates no big list a big fancy launch nothing this one’s sort of counts
launch nothing this one’s sort of counts
launch nothing this one’s sort of counts I faked it with the neil strauss launch
I faked it with the neil strauss launch
I faked it with the neil strauss launch because I’m not in that market at all
because I’m not in that market at all
because I’m not in that market at all and I can’t really step into the shoes
and I can’t really step into the shoes
and I can’t really step into the shoes that much of the guy trying to pick up
that much of the guy trying to pick up
that much of the guy trying to pick up women and it doesn’t really speak from
women and it doesn’t really speak from
women and it doesn’t really speak from my core to their core because it kind of
my core to their core because it kind of
my core to their core because it kind of wears me out I don’t think there’s
wears me out I don’t think there’s
wears me out I don’t think there’s anything wrong with it it’s just I got
anything wrong with it it’s just I got
anything wrong with it it’s just I got daughters man you know so part of me is
daughters man you know so part of me is
daughters man you know so part of me is like here’s how you should pick up girls
like here’s how you should pick up girls
like here’s how you should pick up girls if you ever do this with one of my
if you ever do this with one of my
if you ever do this with one of my daughters I promise you I will draw you
daughters I promise you I will draw you
daughters I promise you I will draw you and quarter you you know so it’s like
and quarter you you know so it’s like
and quarter you you know so it’s like really working out that well but it
really working out that well but it
really working out that well but it still worked out pretty good 1.4 million
still worked out pretty good 1.4 million
still worked out pretty good 1.4 million dollars now that I have a better
dollars now that I have a better
dollars now that I have a better understanding of what Neil Strauss this
understanding of what Neil Strauss this
understanding of what Neil Strauss this actually teaches our what Neil Strauss
actually teaches our what Neil Strauss
actually teaches our what Neil Strauss actually teaches and what that’s all
actually teaches and what that’s all
actually teaches and what that’s all about
about
about I think I can do a much better job of
I think I can do a much better job of
I think I can do a much better job of that but still as an experiment because
that but still as an experiment because
that but still as an experiment because I would like to say publicly that that’s
I would like to say publicly that that’s
I would like to say publicly that that’s not what this product is about it’s not
not what this product is about it’s not
not what this product is about it’s not what he’s about at all
what he’s about at all
what he’s about at all he’s a genuinely good caring person so
he’s a genuinely good caring person so
he’s a genuinely good caring person so 1.4 million ain’t so bad though first
1.4 million ain’t so bad though first
1.4 million ain’t so bad though first time incidentally anyone had ever tried
time incidentally anyone had ever tried
time incidentally anyone had ever tried to do a big fancy launch outside of
to do a big fancy launch outside of
to do a big fancy launch outside of internet marketing
internet marketing
internet marketing so he works in internet marketing okay
so he works in internet marketing okay
so he works in internet marketing okay let’s see all right hit the nail on the
let’s see all right hit the nail on the
let’s see all right hit the nail on the head with stompernet damn I didn’t even
head with stompernet damn I didn’t even
head with stompernet damn I didn’t even want to do it
want to do it
want to do it eighteen point three million bucks I’m
eighteen point three million bucks I’m
eighteen point three million bucks I’m the guy that wrote all that stuff you
the guy that wrote all that stuff you
the guy that wrote all that stuff you know the one that scripted those videos
know the one that scripted those videos
know the one that scripted those videos I’m the guy that made the markets fall
I’m the guy that made the markets fall
I’m the guy that made the markets fall in love with Brad and me eighteen point
in love with Brad and me eighteen point
in love with Brad and me eighteen point three million smackers pretty good
three million smackers pretty good
three million smackers pretty good pipeline profits 3.1 million bombs mass
pipeline profits 3.1 million bombs mass
pipeline profits 3.1 million bombs mass control which had just launched a bunch
billion zillion dollars the refund
billion zillion dollars the refund periods aren’t over yet and I don’t want
periods aren’t over yet and I don’t want
periods aren’t over yet and I don’t want to jinx myself you know but a lot worked
to jinx myself you know but a lot worked
to jinx myself you know but a lot worked exceeded my expectations actually
exceeded my expectations actually
exceeded my expectations actually dramatically it’s also the easiest one
dramatically it’s also the easiest one
dramatically it’s also the easiest one I’ve ever done
I’ve ever done
I’ve ever done strange so you get this down remember
strange so you get this down remember
strange so you get this down remember that effortless influence ever so
that effortless influence ever so
that effortless influence ever so effortless income it’s easy experiment
effortless income it’s easy experiment
effortless income it’s easy experiment began unknowingly in September of 2005
began unknowingly in September of 2005
began unknowingly in September of 2005 which is right around two-and-a-half
which is right around two-and-a-half
which is right around two-and-a-half years remember what I did on the on the
years remember what I did on the on the
years remember what I did on the on the surface level when I just did the
surface level when I just did the
surface level when I just did the empathy thing and around two million
empathy thing and around two million
empathy thing and around two million bucks now it’s around 31 million dollars
bucks now it’s around 31 million dollars
bucks now it’s around 31 million dollars works very strange right yeah I mean I
works very strange right yeah I mean I
works very strange right yeah I mean I don’t know lots of people are like okay
don’t know lots of people are like okay
don’t know lots of people are like okay we’re gonna find out what the best
we’re gonna find out what the best
we’re gonna find out what the best subject line is today works do it so
subject line is today works do it so
subject line is today works do it so after I made this this long protracted
obviously strange presentation for you
obviously strange presentation for you it occurred to me that it had absolutely
it occurred to me that it had absolutely
it occurred to me that it had absolutely nothing to do with the stuff that the
nothing to do with the stuff that the
nothing to do with the stuff that the sales letter for this event talks about
sales letter for this event talks about
sales letter for this event talks about and I worked myself into a bit of a
and I worked myself into a bit of a
and I worked myself into a bit of a panic it’s too late
panic it’s too late
panic it’s too late change everything mainly because it was
change everything mainly because it was
change everything mainly because it was this morning when I was reading the
this morning when I was reading the
this morning when I was reading the actual sales letter that’s like holy
actual sales letter that’s like holy
actual sales letter that’s like holy I’m not supposed to talk about this
I’m not supposed to talk about this
I’m not supposed to talk about this stuff at all so
stuff at all so
stuff at all so I know that folks might still be
I know that folks might still be
I know that folks might still be thinking okay that’s really cool and
thinking okay that’s really cool and
thinking okay that’s really cool and everything but what do I do and stay
everything but what do I do and stay
everything but what do I do and stay specifically to people to get them to
specifically to people to get them to
specifically to people to get them to buy my stuff am i going okay on time
buy my stuff am i going okay on time
buy my stuff am i going okay on time incidentally fellas are you saying am I
incidentally fellas are you saying am I
incidentally fellas are you saying am I getting the signals for yes or no being
getting the signals for yes or no being
getting the signals for yes or no being that I’m getting the no signal so I’ll
that I’m getting the no signal so I’ll
that I’m getting the no signal so I’ll speak quickly here’s the deal every
speak quickly here’s the deal every
speak quickly here’s the deal every piece of marketing that you do every
piece of marketing that you do every
piece of marketing that you do every single thing you do matters every single
single thing you do matters every single
single thing you do matters every single thing you do say think or write to your
thing you do say think or write to your
thing you do say think or write to your market matters everything does every
market matters everything does every
market matters everything does every single thing you say to your market
single thing you say to your market
single thing you say to your market matter yes or no okay good well you know
matter yes or no okay good well you know
matter yes or no okay good well you know I can say things like this to my
I can say things like this to my
I can say things like this to my children I’ll be like don’t draw on the
children I’ll be like don’t draw on the
children I’ll be like don’t draw on the wall and then it comes out wrong because
wall and then it comes out wrong because
wall and then it comes out wrong because they still draw it so I want to make
they still draw it so I want to make
they still draw it so I want to make sure that’s not me you know it always
sure that’s not me you know it always
sure that’s not me you know it always needs to validate the core identity move
needs to validate the core identity move
needs to validate the core identity move them closer to it so if you look back at
them closer to it so if you look back at
them closer to it so if you look back at the the my most successful launch
the the my most successful launch
the the my most successful launch perhaps not monetarily but at least with
perhaps not monetarily but at least with
perhaps not monetarily but at least with greatest of ease and I got to keep a lot
greatest of ease and I got to keep a lot
greatest of ease and I got to keep a lot of the money this time which was nice it
of the money this time which was nice it
of the money this time which was nice it was the mass control launch which I just
was the mass control launch which I just
was the mass control launch which I just recently did if you go back and look at
recently did if you go back and look at
recently did if you go back and look at the marketing materials which you can
the marketing materials which you can
the marketing materials which you can find on my blog Frank Kern calm you will
find on my blog Frank Kern calm you will
find on my blog Frank Kern calm you will notice that throughout the marketing
notice that throughout the marketing
notice that throughout the marketing money was talked about very little in
money was talked about very little in
money was talked about very little in terms of your gonna make a bunch of
terms of your gonna make a bunch of
terms of your gonna make a bunch of money with this right I didn’t go out
money with this right I didn’t go out
money with this right I didn’t go out and say you’re gonna make millions of
and say you’re gonna make millions of
and say you’re gonna make millions of dollars I use that big 23 planet point
dollars I use that big 23 planet point
dollars I use that big 23 planet point eight million dollar figure to get
eight million dollar figure to get
eight million dollar figure to get people’s attention sometimes you need to
people’s attention sometimes you need to
people’s attention sometimes you need to get attention on the surface level right
get attention on the surface level right
get attention on the surface level right BAM a surface level attention money
BAM a surface level attention money
BAM a surface level attention money Jesus I got a look at this guy but then
Jesus I got a look at this guy but then
Jesus I got a look at this guy but then went straight to the core once I had the
went straight to the core once I had the
went straight to the core once I had the attention okay so every single piece of
attention okay so every single piece of
attention okay so every single piece of marketing in that launch
marketing in that launch
marketing in that launch addressed the core had pictures of me at
addressed the core had pictures of me at
addressed the core had pictures of me at the beach I talked about living at the
the beach I talked about living at the
the beach I talked about living at the beach talked about my family had
beach talked about my family had
beach talked about my family had pictures my children are my computers in
pictures my children are my computers in
pictures my children are my computers in the video it was all about significance
the video it was all about significance
the video it was all about significance and contribution that the market could
and contribution that the market could
and contribution that the market could could could make in their marketplace
could could make in their marketplace
could could make in their marketplace how they could build a better life how
how they could build a better life how
how they could build a better life how they could communicate more effectively
they could communicate more effectively
they could communicate more effectively for a good not about the money every
for a good not about the money every
for a good not about the money every single piece addressed that core
single piece addressed that core
single piece addressed that core identity and was written to them all
identity and was written to them all
identity and was written to them all right what was the other thing I had on
right what was the other thing I had on
right what was the other thing I had on there and it moves them closer to it so
there and it moves them closer to it so
there and it moves them closer to it so you right moves them closer to it with
you right moves them closer to it with
you right moves them closer to it with results in advance so you can’t just
results in advance so you can’t just
results in advance so you can’t just talk about it and paint the pretty
talk about it and paint the pretty
talk about it and paint the pretty picture
picture
picture every single piece of marketing that you
every single piece of marketing that you
every single piece of marketing that you give actually has to help people imagine
give actually has to help people imagine
give actually has to help people imagine that’s just patently ridiculous but it
that’s just patently ridiculous but it
that’s just patently ridiculous but it does damn it does anyway right so if
does damn it does anyway right so if
does damn it does anyway right so if you’ll look every single piece of
you’ll look every single piece of
you’ll look every single piece of marketing that I gave out was not clever
marketing that I gave out was not clever
marketing that I gave out was not clever salesmanship was not awesome coffee
salesmanship was not awesome coffee
salesmanship was not awesome coffee Orwell produced video or anything it’s
Orwell produced video or anything it’s
Orwell produced video or anything it’s just maybe and a regular dude helping
just maybe and a regular dude helping
just maybe and a regular dude helping people out need to build a list
people out need to build a list
people out need to build a list here’s they build a list okay you want
here’s they build a list okay you want
here’s they build a list okay you want to learn how to communicate effectively
to learn how to communicate effectively
to learn how to communicate effectively and not be obnoxious here’s some tips
and not be obnoxious here’s some tips
and not be obnoxious here’s some tips you could do all right BAM by the way my
you could do all right BAM by the way my
you could do all right BAM by the way my stuff’s pretty good I think you might
stuff’s pretty good I think you might
stuff’s pretty good I think you might like it
like it
like it maybe you could buy it it’s a whole
maybe you could buy it it’s a whole
maybe you could buy it it’s a whole message results in advance I mean we can
message results in advance I mean we can
message results in advance I mean we can move someone closer to their goal in
move someone closer to their goal in
move someone closer to their goal in your marketing every single step that
your marketing every single step that
your marketing every single step that you move them on that timeline to their
you move them on that timeline to their
you move them on that timeline to their desired outcome every time you move them
desired outcome every time you move them
desired outcome every time you move them closer by helping them their desire to
closer by helping them their desire to
closer by helping them their desire to buy your stuff increases as does your
buy your stuff increases as does your
buy your stuff increases as does your credibility and it goes up exponentially
credibility and it goes up exponentially
credibility and it goes up exponentially with every single step cool and I think
with every single step cool and I think
with every single step cool and I think I better wrap it up with the last point
I better wrap it up with the last point
I better wrap it up with the last point before I get shot at by the video
the results in advance list favor
the results in advance list favor technique beach video that’s a
technique beach video that’s a
technique beach video that’s a weird-sounding line if you look at my
weird-sounding line if you look at my
weird-sounding line if you look at my blog you see my marketing stuff you’ll
blog you see my marketing stuff you’ll
blog you see my marketing stuff you’ll see there’s a video that shows people
see there’s a video that shows people
see there’s a video that shows people how to build a list best results in
how to build a list best results in
how to build a list best results in advance I give people a technique which
advance I give people a technique which
advance I give people a technique which says it shows them how to get more money
says it shows them how to get more money
says it shows them how to get more money out of their market by doing a big favor
out of their market by doing a big favor
out of their market by doing a big favor and them asking them a favor in return
and them asking them a favor in return
and them asking them a favor in return results in advance immediately
results in advance immediately
results in advance immediately applicable stuff they can do now the
applicable stuff they can do now the
applicable stuff they can do now the beach video which was aptly entitled
beach video which was aptly entitled
beach video which was aptly entitled naked dude to playing volleyball or
naked dude to playing volleyball or
naked dude to playing volleyball or something like that was speaking to
something like that was speaking to
something like that was speaking to their core identity because it showed me
their core identity because it showed me
their core identity because it showed me on a journey to the beach I ended up at
on a journey to the beach I ended up at
on a journey to the beach I ended up at the beach all right all core identity
the beach all right all core identity
the beach all right all core identity and finally sometimes to avoid seeming
and finally sometimes to avoid seeming
and finally sometimes to avoid seeming like you’re patronizing people you need
like you’re patronizing people you need
like you’re patronizing people you need you can’t come out and say this is what
you can’t come out and say this is what
you can’t come out and say this is what you’re probably thinking to a market
you’re probably thinking to a market
you’re probably thinking to a market because no one wants to be told what
because no one wants to be told what
because no one wants to be told what we’re probably thinking over and over
we’re probably thinking over and over
we’re probably thinking over and over again after a while you’re like dude you
again after a while you’re like dude you
again after a while you’re like dude you don’t know what I’m thinking shut up
don’t know what I’m thinking shut up
don’t know what I’m thinking shut up right that’s normal so sometimes you
right that’s normal so sometimes you
right that’s normal so sometimes you have to borrow their voice and let
have to borrow their voice and let
have to borrow their voice and let someone else be their voice in this case
someone else be their voice in this case
someone else be their voice in this case if you look along the blog and see my
if you look along the blog and see my
if you look along the blog and see my marketing you’ll see a case study with a
marketing you’ll see a case study with a
marketing you’ll see a case study with a guy named O’Hare Chowdhury he is a
guy named O’Hare Chowdhury he is a
guy named O’Hare Chowdhury he is a another internet marketing dude who
another internet marketing dude who
another internet marketing dude who interviewed me he borrowed the voice at
interviewed me he borrowed the voice at
interviewed me he borrowed the voice at the market and said when I saw this I
the market and said when I saw this I
the market and said when I saw this I thought it was hype what’s the
thought it was hype what’s the
thought it was hype what’s the difference between this and manipulation
difference between this and manipulation
difference between this and manipulation why is this so good and he basically
why is this so good and he basically
why is this so good and he basically grilled me so he borrowed the voice of
grilled me so he borrowed the voice of
grilled me so he borrowed the voice of the market essentially he spoke for them
the market essentially he spoke for them
the market essentially he spoke for them and a true congruent manner and that
and a true congruent manner and that
and a true congruent manner and that that is it I think I have to wrap up
that is it I think I have to wrap up
that is it I think I have to wrap up sorry gotta go thanks
sorry gotta go thanks
sorry gotta go thanks [Applause]
”
Be First to Comment