hi I’m Evan Carmichael welcome to the edition of ask Evan in today’s episode
edition of ask Evan in today’s episode
edition of ask Evan in today’s episode I’m going to answer question phone on my
I’m going to answer question phone on my
I’m going to answer question phone on my face book readers Terry who wrote in
face book readers Terry who wrote in
face book readers Terry who wrote in asking about partnerships and he wrote
asking about partnerships and he wrote
asking about partnerships and he wrote in saying can you explain I want to sell
in saying can you explain I want to sell
in saying can you explain I want to sell my brand and my hot wings who should I
my brand and my hot wings who should I
my brand and my hot wings who should I partner with to market our product this
partner with to market our product this
partner with to market our product this is a great question and partnerships are
is a great question and partnerships are
is a great question and partnerships are a fantastic way to be able to reach a
a fantastic way to be able to reach a
a fantastic way to be able to reach a new audience especially for when you’re
new audience especially for when you’re
new audience especially for when you’re starting the business it’s a low-cost
starting the business it’s a low-cost
starting the business it’s a low-cost way to be able to go out and get
way to be able to go out and get
way to be able to go out and get customers so the idea here is find
customers so the idea here is find
customers so the idea here is find somebody who’s already selling to your
somebody who’s already selling to your
somebody who’s already selling to your ideal target audience and strike up a
ideal target audience and strike up a
ideal target audience and strike up a partnership with them so you can reach
partnership with them so you can reach
partnership with them so you can reach that target audience a lot faster than
that target audience a lot faster than
that target audience a lot faster than if you were going to go out and do
if you were going to go out and do
if you were going to go out and do advertising or some of the more costly
advertising or some of the more costly
advertising or some of the more costly or expensive ways to promote your
or expensive ways to promote your
or expensive ways to promote your business so if you’re selling wings or
business so if you’re selling wings or
business so if you’re selling wings or it doesn’t matter what type of product
it doesn’t matter what type of product
it doesn’t matter what type of product is selling but in case of wings you want
is selling but in case of wings you want
is selling but in case of wings you want to think about where are people going
to think about where are people going
to think about where are people going and what are they buying before they buy
and what are they buying before they buy
and what are they buying before they buy wings and after they buy wings so if you
wings and after they buy wings so if you
wings and after they buy wings so if you think about before as an example what
think about before as an example what
think about before as an example what are people doing where your customers
are people doing where your customers
are people doing where your customers coming from before they buy your wings
coming from before they buy your wings
coming from before they buy your wings if you don’t have any customers yet if
if you don’t have any customers yet if
if you don’t have any customers yet if you’re just starting up think about
you’re just starting up think about
you’re just starting up think about where your ideal customers are coming
where your ideal customers are coming
where your ideal customers are coming from before they want to come and buy
from before they want to come and buy
from before they want to come and buy your wings so example might be a little
your wings so example might be a little
your wings so example might be a little league baseball maybe after Little
league baseball maybe after Little
league baseball maybe after Little League baseball games everybody goes out
League baseball games everybody goes out
League baseball games everybody goes out and wants to go have some wings so here
and wants to go have some wings so here
and wants to go have some wings so here you want to make a partnership with
you want to make a partnership with
you want to make a partnership with either the teams or other people sell
either the teams or other people sell
either the teams or other people sell into Little League Baseball or the the
into Little League Baseball or the the
into Little League Baseball or the the association or strike up deals with the
association or strike up deals with the
association or strike up deals with the coaches so you can get them coming to
coaches so you can get them coming to
coaches so you can get them coming to your your establishment after every game
your your establishment after every game
your your establishment after every game they have maybe it’s going to office
they have maybe it’s going to office
they have maybe it’s going to office workers maybe people after after their
workers maybe people after after their
workers maybe people after after their day at work they want to go home and buy
day at work they want to go home and buy
day at work they want to go home and buy your wings because they want to have
your wings because they want to have
your wings because they want to have dinner so it could be striking at
dinner so it could be striking at
dinner so it could be striking at partnerships with the buildings where
partnerships with the buildings where
partnerships with the buildings where these people are working or with the
these people are working or with the
these people are working or with the individual company suppose flyers in
individual company suppose flyers in
individual company suppose flyers in their in their own lunch room or their
their in their own lunch room or their
their in their own lunch room or their photocopy room so you’re thinking about
photocopy room so you’re thinking about
photocopy room so you’re thinking about where are people going before they come
where are people going before they come
where are people going before they come to you and let it know about you before
to you and let it know about you before
to you and let it know about you before they have to make that decision and
they have to make that decision and
they have to make that decision and partnering up with the companies who
partnering up with the companies who
partnering up with the companies who also target those types
also target those types
also target those types people in terms of how to make a
people in terms of how to make a
people in terms of how to make a partnership arrangement there’s a whole
partnership arrangement there’s a whole
partnership arrangement there’s a whole you know lack of different ways to do
you know lack of different ways to do
you know lack of different ways to do it’s a million different ways to be able
it’s a million different ways to be able
it’s a million different ways to be able to strike up partnership agreements but
to strike up partnership agreements but
to strike up partnership agreements but the most common ones is either just
the most common ones is either just
the most common ones is either just cross promotion so here it’s you know
cross promotion so here it’s you know
cross promotion so here it’s you know you’re going to promote their product if
you’re going to promote their product if
you’re going to promote their product if they promote your product and there’s no
they promote your product and there’s no
they promote your product and there’s no money changing hands so that can work
money changing hands so that can work
money changing hands so that can work sometimes the second is you offer
sometimes the second is you offer
sometimes the second is you offer commission so you’re actually paying no
commission so you’re actually paying no
commission so you’re actually paying no 10-percent twenty percent thirty percent
10-percent twenty percent thirty percent
10-percent twenty percent thirty percent whatever is depends on your business and
whatever is depends on your business and
whatever is depends on your business and your margins if they’re going to go out
your margins if they’re going to go out
your margins if they’re going to go out and you know promote promote your
and you know promote promote your
and you know promote promote your product quick example this and my first
product quick example this and my first
product quick example this and my first software company this is what we did to
software company this is what we did to
software company this is what we did to expand ourselves internationally and we
expand ourselves internationally and we
expand ourselves internationally and we had a pretty good presence in North
had a pretty good presence in North
had a pretty good presence in North America but also had people who could
America but also had people who could
America but also had people who could use our software in Europe and Australia
use our software in Europe and Australia
use our software in Europe and Australia and all around the world so we partnered
and all around the world so we partnered
and all around the world so we partnered up with people who were already selling
up with people who were already selling
up with people who were already selling to those companies and we gave them
to those companies and we gave them
to those companies and we gave them Commission to help us sell it for us so
Commission to help us sell it for us so
Commission to help us sell it for us so we’ve gave them even a few leads but
we’ve gave them even a few leads but
we’ve gave them even a few leads but their job is to go and promote us to
their job is to go and promote us to
their job is to go and promote us to their audience and so is great is we
their audience and so is great is we
their audience and so is great is we didn’t really have a foothold in England
didn’t really have a foothold in England
didn’t really have a foothold in England or rest of Europe or Australia or you
or rest of Europe or Australia or you
or rest of Europe or Australia or you know everywhere else around the world
know everywhere else around the world
know everywhere else around the world and you just found people who are
and you just found people who are
and you just found people who are already selling to those guys and made
already selling to those guys and made
already selling to those guys and made an agreement with them to get them to
an agreement with them to get them to
an agreement with them to get them to stop for us if you are giving them a
stop for us if you are giving them a
stop for us if you are giving them a commission you want to think about
commission you want to think about
commission you want to think about what’s called the margin to motivate and
what’s called the margin to motivate and
what’s called the margin to motivate and that’s when you’re you know thinking
that’s when you’re you know thinking
that’s when you’re you know thinking about how much money do I have to give
about how much money do I have to give
about how much money do I have to give them to really motivate them to sell for
them to really motivate them to sell for
them to really motivate them to sell for me so if you’re selling something and
me so if you’re selling something and
me so if you’re selling something and you’re giving them a one percent
you’re giving them a one percent
you’re giving them a one percent commission you might say yeah okay let’s
commission you might say yeah okay let’s
commission you might say yeah okay let’s make a deal but they may not ever
make a deal but they may not ever
make a deal but they may not ever actually sell anything for you because
actually sell anything for you because
actually sell anything for you because it’s not enough money to really make a
it’s not enough money to really make a
it’s not enough money to really make a difference for them so think about for
difference for them so think about for
difference for them so think about for your own business what you can afford
your own business what you can afford
your own business what you can afford and how much is going to really make
and how much is going to really make
and how much is going to really make them want to go out and sell so is it
them want to go out and sell so is it
them want to go out and sell so is it ten percent is it thirty percent is that
ten percent is it thirty percent is that
ten percent is it thirty percent is that fifty percent is it seventy-five percent
fifty percent is it seventy-five percent
fifty percent is it seventy-five percent just depends on the type of business you
just depends on the type of business you
just depends on the type of business you have and what your margins are a lot of
have and what your margins are a lot of
have and what your margins are a lot of times people will will front load a lot
times people will will front load a lot
times people will will front load a lot of these agreements so you get fifty
of these agreements so you get fifty
of these agreements so you get fifty percent commission in the first year and
percent commission in the first year and
percent commission in the first year and then that’s it so if the type of
then that’s it so if the type of
then that’s it so if the type of business where you get repeat customers
business where you get repeat customers
business where you get repeat customers then you can afford to give up you know
then you can afford to give up you know
then you can afford to give up you know a bigger percentage for the first
a bigger percentage for the first
a bigger percentage for the first transaction in the first year then
transaction in the first year then
transaction in the first year then ongoing then that’s all your money
ongoing then that’s all your money
ongoing then that’s all your money afterwards so that’s that relationship
afterwards so that’s that relationship
afterwards so that’s that relationship sometimes people
sometimes people
sometimes people work out really effectively as well and
work out really effectively as well and
work out really effectively as well and then the last way to do it if they’re
then the last way to do it if they’re
then the last way to do it if they’re know if you’re not just going to do a
know if you’re not just going to do a
know if you’re not just going to do a trade or if you’re not going to give a
trade or if you’re not going to give a
trade or if you’re not going to give a commission is you give a discount so if
commission is you give a discount so if
commission is you give a discount so if you’re going to companies or if you’re
you’re going to companies or if you’re
you’re going to companies or if you’re going to the Little League teams as an
going to the Little League teams as an
going to the Little League teams as an example then you know they may not be
example then you know they may not be
example then you know they may not be interested in taking a commission off
interested in taking a commission off
interested in taking a commission off any sales made but you can give people
any sales made but you can give people
any sales made but you can give people who they bring a discount so instead of
who they bring a discount so instead of
who they bring a discount so instead of paying the commission that you’d
paying the commission that you’d
paying the commission that you’d normally pay you give them a discount so
normally pay you give them a discount so
normally pay you give them a discount so we said anybody who comes from this
we said anybody who comes from this
we said anybody who comes from this company or from this little league team
company or from this little league team
company or from this little league team you give ten percent off and you give
you give ten percent off and you give
you give ten percent off and you give the middle coupon they can come in and
the middle coupon they can come in and
the middle coupon they can come in and you know redeem at your place so that
you know redeem at your place so that
you know redeem at your place so that could be an incentive for the company or
could be an incentive for the company or
could be an incentive for the company or the little league team or whoever
the little league team or whoever
the little league team or whoever partner to promote it to their people
partner to promote it to their people
partner to promote it to their people because they’re going to get a discount
because they’re going to get a discount
because they’re going to get a discount for coming to your place so hopefully
for coming to your place so hopefully
for coming to your place so hopefully that helps and get you thinking really
that helps and get you thinking really
that helps and get you thinking really think about those people who are buying
think about those people who are buying
think about those people who are buying you know or what are they doing before
you know or what are they doing before
you know or what are they doing before they come and buy from you and how can
they come and buy from you and how can
they come and buy from you and how can you target the companies who are you
you target the companies who are you
you target the companies who are you know working around those people so
know working around those people so
know working around those people so hopefully that helps if you guys liked
hopefully that helps if you guys liked
hopefully that helps if you guys liked the video please give it a thumbs up I
the video please give it a thumbs up I
the video please give it a thumbs up I love seeing them come in and it makes me
love seeing them come in and it makes me
love seeing them come in and it makes me want to do more these videos for you so
want to do more these videos for you so
want to do more these videos for you so thank you i always appreciate it and if
thank you i always appreciate it and if
thank you i always appreciate it and if you have a comment or a thought about
you have a comment or a thought about
you have a comment or a thought about partnership does love to hear it or if
partnership does love to hear it or if
partnership does love to hear it or if you have a question that you want to ask
you have a question that you want to ask
you have a question that you want to ask i’ll definitely check out the comments
i’ll definitely check out the comments
i’ll definitely check out the comments below so feel free to leave it in the
below so feel free to leave it in the
below so feel free to leave it in the comments and we’ll see you on the next
comments and we’ll see you on the next
comments and we’ll see you on the next episode
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