today’s guest is one of the world’s leading marketing experts and living
leading marketing experts and living
leading marketing experts and living proof that the American Dream is alive
proof that the American Dream is alive
proof that the American Dream is alive and well he was born in Belarus in the
and well he was born in Belarus in the
and well he was born in Belarus in the former Soviet Union didn’t speak a word
former Soviet Union didn’t speak a word
former Soviet Union didn’t speak a word of English when he arrived his entire
of English when he arrived his entire
of English when he arrived his entire extended family lived together and a
extended family lived together and a
extended family lived together and a tiny-ass apartment in Queens and as the
tiny-ass apartment in Queens and as the
tiny-ass apartment in Queens and as the foreign kid he was once bullied into
foreign kid he was once bullied into
foreign kid he was once bullied into drinking urine from a soda can before
drinking urine from a soda can before
drinking urine from a soda can before time New York Times bestselling author
I think so many people are keyboard
I think so many people are keyboard activists right everybody’s good at
activists right everybody’s good at
activists right everybody’s good at sending a tweet about how the world
sending a tweet about how the world
sending a tweet about how the world should be and nobody’s doing anything
should be and nobody’s doing anything
should be and nobody’s doing anything about it and that just that is just very
about it and that just that is just very
about it and that just that is just very much human nature we’re just gonna ask
much human nature we’re just gonna ask
much human nature we’re just gonna ask if you think that’s human nature or if
if you think that’s human nature or if
if you think that’s human nature or if you think that we’ve gotten soft as a
you think that we’ve gotten soft as a
you think that we’ve gotten soft as a culture yes you know I mean of course
culture yes you know I mean of course
culture yes you know I mean of course we’ve gotten soft as a culture in the
we’ve gotten soft as a culture in the
we’ve gotten soft as a culture in the u.s. because the US has had an
u.s. because the US has had an
u.s. because the US has had an incredible two hundred year run right
incredible two hundred year run right
incredible two hundred year run right like this is just what happens you know
like this is just what happens you know
like this is just what happens you know so as a culture you know I can’t speak
so as a culture you know I can’t speak
so as a culture you know I can’t speak for you know people that live in the
for you know people that live in the
for you know people that live in the Amazon River and I can’t speak for you
Amazon River and I can’t speak for you
Amazon River and I can’t speak for you know people that still live in Belarus
know people that still live in Belarus
know people that still live in Belarus but the American culture is soft and
but the American culture is soft and
but the American culture is soft and that’s a great thing that means there’s
that’s a great thing that means there’s
that’s a great thing that means there’s been enormous amounts of prosperity but
been enormous amounts of prosperity but
been enormous amounts of prosperity but let’s not be naive
let’s not be naive
let’s not be naive I mean people literally complain when
I mean people literally complain when
I mean people literally complain when somebody gives them the wrong amount of
somebody gives them the wrong amount of
somebody gives them the wrong amount of like extra cream in a Starbucks $6
like extra cream in a Starbucks $6
like extra cream in a Starbucks $6 coffee
my lack of interest in complaining is so
my lack of interest in complaining is so high and when I watch what people
high and when I watch what people
high and when I watch what people complain about it breaks my heart
complain about it breaks my heart
complain about it breaks my heart because they completely lack perspective
because they completely lack perspective
because they completely lack perspective and i genuinely believe my happiness and
and i genuinely believe my happiness and
and i genuinely believe my happiness and optimism comes from my perspective even
optimism comes from my perspective even
optimism comes from my perspective even in political unrest times like right now
in political unrest times like right now
in political unrest times like right now a lot of people very bent out of shape
a lot of people very bent out of shape
a lot of people very bent out of shape but the reality is is that it just never
but the reality is is that it just never
but the reality is is that it just never been better to be a human being it’s
been better to be a human being it’s
been better to be a human being it’s that’s just the truth that’s just data
that’s just the truth that’s just data
that’s just the truth that’s just data that’s that’s reality and yeah I mean
that’s that’s reality and yeah I mean
that’s that’s reality and yeah I mean it’s just a very fun time to be alive an
it’s just a very fun time to be alive an
it’s just a very fun time to be alive an incredible time and I think the way
incredible time and I think the way
incredible time and I think the way people look at the world right now
people look at the world right now
people look at the world right now because it’s such an incredible time is
because it’s such an incredible time is
because it’s such an incredible time is actually the quickest tell to who they
actually the quickest tell to who they
actually the quickest tell to who they are if you think it sucks but it’s bad
are if you think it sucks but it’s bad
are if you think it sucks but it’s bad you have losing pessimistic DNA and if
you have losing pessimistic DNA and if
you have losing pessimistic DNA and if you think it’s awesome and phenomenal
you think it’s awesome and phenomenal
you think it’s awesome and phenomenal you have optimistic winning DNA and I
you have optimistic winning DNA and I
you have optimistic winning DNA and I believe that to be true and so that’s
believe that to be true and so that’s
believe that to be true and so that’s where rap we’re beating ourselves up
where rap we’re beating ourselves up
where rap we’re beating ourselves up like everybody sucks at something right
like everybody sucks at something right
like everybody sucks at something right like we all have shortcomings and we all
like we all have shortcomings and we all
like we all have shortcomings and we all have strengths and for me it’s like why
have strengths and for me it’s like why
have strengths and for me it’s like why don’t we just audit that like why don’t
don’t we just audit that like why don’t
don’t we just audit that like why don’t we just look at it that way and be like
we just look at it that way and be like
we just look at it that way and be like alright well I’m good at this but I’m
alright well I’m good at this but I’m
alright well I’m good at this but I’m not gonna dad like and then and then and
not gonna dad like and then and then and
not gonna dad like and then and then and then I only focus what I’m good at right
then I only focus what I’m good at right
then I only focus what I’m good at right like I don’t dwell that I can’t fix
like I don’t dwell that I can’t fix
like I don’t dwell that I can’t fix around the house I call somebody to fix
around the house I call somebody to fix
around the house I call somebody to fix it like I’m not like I’m not a man I
it like I’m not like I’m not a man I
it like I’m not like I’m not a man I don’t give a like you know like
don’t give a like you know like
don’t give a like you know like like you know like I don’t I don’t get
like you know like I don’t I don’t get
like you know like I don’t I don’t get it like we all like I also think it’s
it like we all like I also think it’s
it like we all like I also think it’s awesome that I’m so emotionally stable
awesome that I’m so emotionally stable
awesome that I’m so emotionally stable and I’m the emotional backbone of
and I’m the emotional backbone of
and I’m the emotional backbone of everybody is that what a dude supposed
everybody is that what a dude supposed
everybody is that what a dude supposed to do like like these cliches these
to do like like these cliches these
to do like like these cliches these stereotypes they’re so silly I don’t
stereotypes they’re so silly I don’t
stereotypes they’re so silly I don’t judge myself I’m fully in love with
judge myself I’m fully in love with
judge myself I’m fully in love with myself but I’m also fully in love with
myself but I’m also fully in love with
myself but I’m also fully in love with everybody else too right it’s not like
everybody else too right it’s not like
everybody else too right it’s not like like it goes both ways like I tell
like it goes both ways like I tell
like it goes both ways like I tell people to buy into me that work for me
people to buy into me that work for me
people to buy into me that work for me it’s cuz I buy into them first
it’s cuz I buy into them first
it’s cuz I buy into them first like I don’t need anybody to gain trust
like I don’t need anybody to gain trust
like I don’t need anybody to gain trust with me I it’s there like I believe that
with me I it’s there like I believe that
with me I it’s there like I believe that the human race is so grossly underrated
the human race is so grossly underrated
the human race is so grossly underrated we are good of course we have some bad
we are good of course we have some bad
we are good of course we have some bad there’s 7 billion of us but like
there’s 7 billion of us but like
there’s 7 billion of us but like when you look at our net score it’s
when you look at our net score it’s
when you look at our net score it’s bonkers like you know what damage
bonkers like you know what damage
bonkers like you know what damage we could be doing to each other on an
we could be doing to each other on an
we could be doing to each other on an hourly basis and we don’t like we’re
hourly basis and we don’t like we’re
hourly basis and we don’t like we’re still here
still here
still here like we want we’re the alpha being and
like we want we’re the alpha being and
like we want we’re the alpha being and we’ve figured out how to stay together
we’ve figured out how to stay together
we’ve figured out how to stay together this is insane when you think about it
this is insane when you think about it
this is insane when you think about it and yet everybody wants to dwell on like
and yet everybody wants to dwell on like
and yet everybody wants to dwell on like somebody said something mean if you want
somebody said something mean if you want
somebody said something mean if you want to be an anomaly you have to act like
to be an anomaly you have to act like
to be an anomaly you have to act like one like people want all these special
one like people want all these special
one like people want all these special things to happen but then they’re acting
things to happen but then they’re acting
things to happen but then they’re acting like everybody else and that gets into
like everybody else and that gets into
like everybody else and that gets into this Saturdays on in your 20s like or or
this Saturdays on in your 20s like or or
this Saturdays on in your 20s like or or just like taking risks or things of that
just like taking risks or things of that
just like taking risks or things of that nature like you know if anybody watching
nature like you know if anybody watching
nature like you know if anybody watching right now if there’s anything they take
right now if there’s anything they take
right now if there’s anything they take away it’s like look like you’re gonna
away it’s like look like you’re gonna
away it’s like look like you’re gonna only be so pretty you’re only gonna be
only be so pretty you’re only gonna be
only be so pretty you’re only gonna be so smart like you like there’s there’s
so smart like you like there’s there’s
so smart like you like there’s there’s things that are gonna be natural and
things that are gonna be natural and
things that are gonna be natural and there’s things that you can actually
there’s things that you can actually
there’s things that you can actually control I do believe and I don’t know if
control I do believe and I don’t know if
control I do believe and I don’t know if I’m right or wrong I don’t but I do
I’m right or wrong I don’t but I do
I’m right or wrong I don’t but I do believe that work ethic is a taught
believe that work ethic is a taught
believe that work ethic is a taught behavior it’s something you do have more
behavior it’s something you do have more
behavior it’s something you do have more control over and yeah I think you know I
control over and yeah I think you know I
control over and yeah I think you know I think and you know what really sealed a
think and you know what really sealed a
think and you know what really sealed a deal for me getting healthier I was 38
deal for me getting healthier I was 38
deal for me getting healthier I was 38 years old and didn’t come natural to me
years old and didn’t come natural to me
years old and didn’t come natural to me like it didn’t come natural to me at all
like it didn’t come natural to me at all
like it didn’t come natural to me at all I hate the gym I hate it now I hate it I
I hate the gym I hate it now I hate it I
I hate the gym I hate it now I hate it I don’t like it I don’t want to do it but
don’t like it I don’t want to do it but
don’t like it I don’t want to do it but I but I knew it was important and
I but I knew it was important and
I but I knew it was important and somewhere around
somewhere around
somewhere around midway through being 38 years old I got
midway through being 38 years old I got
midway through being 38 years old I got serious I figured out my system I made
serious I figured out my system I made
serious I figured out my system I made the financial commitment and I’ve won
the financial commitment and I’ve won
the financial commitment and I’ve won right and I’ll never lose again because
right and I’ll never lose again because
right and I’ll never lose again because the system was I needed to be
the system was I needed to be
the system was I needed to be accountable to another human being so it
accountable to another human being so it
accountable to another human being so it was about Mike and now Jordan and
was about Mike and now Jordan and
was about Mike and now Jordan and whoever else is my trainer I’m doing it
whoever else is my trainer I’m doing it
whoever else is my trainer I’m doing it almost weirdly more to not let them down
almost weirdly more to not let them down
almost weirdly more to not let them down then too and so that was the shift and
then too and so that was the shift and
then too and so that was the shift and so I feel like there’s a shift that can
so I feel like there’s a shift that can
so I feel like there’s a shift that can make people work harder
make people work harder
make people work harder the big one that I push is you’re gonna
the big one that I push is you’re gonna
the big one that I push is you’re gonna die like like if your complaint like to
die like like if your complaint like to
die like like if your complaint like to me life is broken down into complaining
me life is broken down into complaining
me life is broken down into complaining and not so if you’re not complaining
and not so if you’re not complaining
and not so if you’re not complaining well then I’ve never I have no advice
well then I’ve never I have no advice
well then I’ve never I have no advice for you but I’m pumped like you did it
for you but I’m pumped like you did it
for you but I’m pumped like you did it like like I’ve friends who make $42,000
like like I’ve friends who make $42,000
like like I’ve friends who make $42,000 a year work 9:00 to 4:00 kind of with an
a year work 9:00 to 4:00 kind of with an
a year work 9:00 to 4:00 kind of with an hour and a half lunch and 45 minutes of
hour and a half lunch and 45 minutes of
hour and a half lunch and 45 minutes of YouTube and ten minutes of bullshitting
YouTube and ten minutes of bullshitting
YouTube and ten minutes of bullshitting and an hour of complete waste of time in
and an hour of complete waste of time in
and an hour of complete waste of time in a meeting so the kind of working like
a meeting so the kind of working like
a meeting so the kind of working like six you know hours a week right but but
six you know hours a week right but but
six you know hours a week right but but but they’re pumped and and and they text
but they’re pumped and and and they text
but they’re pumped and and and they text me these are high school friends and
me these are high school friends and
me these are high school friends and they’ll text me like how happy they are
they’ll text me like how happy they are
they’ll text me like how happy they are to be the coach of their kids baseball
to be the coach of their kids baseball
to be the coach of their kids baseball team and you know like that’s amazing
team and you know like that’s amazing
team and you know like that’s amazing like that that seems very obvious to me
like that that seems very obvious to me
like that that seems very obvious to me like that’s like that’s right like you
like that’s like that’s right like you
like that’s like that’s right like you know what’s super weird I’m actually
know what’s super weird I’m actually
know what’s super weird I’m actually really envious you know like I it sounds
really envious you know like I it sounds
really envious you know like I it sounds cool like in theory right grass is
cool like in theory right grass is
cool like in theory right grass is always greener right like far less
always greener right like far less
always greener right like far less pressure you know like like all that
pressure you know like like all that
pressure you know like like all that time with my kids who that would be cool
time with my kids who that would be cool
time with my kids who that would be cool like there’s just like all these things
like there’s just like all these things
like there’s just like all these things that I can justify so to me but I have
that I can justify so to me but I have
that I can justify so to me but I have friends who have a hundred million
friends who have a hundred million
friends who have a hundred million dollars in the bank because of
dollars in the bank because of
dollars in the bank because of Facebook’s IPO who complain who are
Facebook’s IPO who complain who are
Facebook’s IPO who complain who are still hungry who want to do even more
still hungry who want to do even more
still hungry who want to do even more who will complain to me because they
who will complain to me because they
who will complain to me because they know I work a lot about no work-life
know I work a lot about no work-life
know I work a lot about no work-life balance and they don’t get to spend
balance and they don’t get to spend
balance and they don’t get to spend enough time with their family and I’m
enough time with their family and I’m
enough time with their family and I’m like you have a hundred million dollars
like you have a hundred million dollars
like you have a hundred million dollars like you could stay home like you’re in
like you could stay home like you’re in
like you could stay home like you’re in control like you don’t complain about it
control like you don’t complain about it
control like you don’t complain about it you’ve made that choice don’t
you’ve made that choice don’t
you’ve made that choice don’t me
me
me like you want to spend more time with
like you want to spend more time with
like you want to spend more time with your family and more time with your
your family and more time with your
your family and more time with your family this is back to what we said
family this is back to what we said
family this is back to what we said about keyboard warriors I’m trying to be
about keyboard warriors I’m trying to be
about keyboard warriors I’m trying to be very careful about what I’m saying
very careful about what I’m saying
very careful about what I’m saying versus what I’m doing because that’s how
versus what I’m doing because that’s how
versus what I’m doing because that’s how you get exposed and I don’t mean like
you get exposed and I don’t mean like
you get exposed and I don’t mean like people calling you out and being like
people calling you out and being like
people calling you out and being like you suck I mean to yourself I don’t want
you suck I mean to yourself I don’t want
you suck I mean to yourself I don’t want to be exposed by myself it’s it’s it’s
to be exposed by myself it’s it’s it’s
to be exposed by myself it’s it’s it’s looking yourself in the mirror and
looking yourself in the mirror and
looking yourself in the mirror and saying like am I doing this right so to
saying like am I doing this right so to
saying like am I doing this right so to me there’s so many people they’re
me there’s so many people they’re
me there’s so many people they’re talking about how big of an
talking about how big of an
talking about how big of an entrepreneur they’re gonna be and how
entrepreneur they’re gonna be and how
entrepreneur they’re gonna be and how much they’re gonna achieve and they
much they’re gonna achieve and they
much they’re gonna achieve and they don’t work on weekends
don’t work on weekends
don’t work on weekends you know I worked every Saturday of my
you know I worked every Saturday of my
you know I worked every Saturday of my 20s
20s
20s like and I talk to 20 year old
like and I talk to 20 year old
like and I talk to 20 year old entrepreneurs every single day lately
entrepreneurs every single day lately
entrepreneurs every single day lately I’ve been saying to them this Saturday
I’ve been saying to them this Saturday
I’ve been saying to them this Saturday you’re gonna have more time off than
you’re gonna have more time off than
you’re gonna have more time off than I’ve had in my entire twenties on a
I’ve had in my entire twenties on a
I’ve had in my entire twenties on a Saturday so like before you tell me how
Saturday so like before you tell me how
Saturday so like before you tell me how you’re gonna be bigger than me start
you’re gonna be bigger than me start
you’re gonna be bigger than me start thinking about what you’re actually
thinking about what you’re actually
thinking about what you’re actually doing
doing
doing III think about as you know that picture
III think about as you know that picture
III think about as you know that picture we’re like it looks like two people
we’re like it looks like two people
we’re like it looks like two people kissing or it looks like a glass of
kissing or it looks like a glass of
kissing or it looks like a glass of champagne
champagne
champagne like I just basically think at this
like I just basically think at this
like I just basically think at this point in my business life the world sees
point in my business life the world sees
point in my business life the world sees the glass of champagne and I see the two
the glass of champagne and I see the two
the glass of champagne and I see the two people kissing I’m fascinated by the
people kissing I’m fascinated by the
people kissing I’m fascinated by the same thing that attracts so many of
same thing that attracts so many of
same thing that attracts so many of millions of people to people that are
millions of people to people that are
millions of people to people that are selling those same people are
selling those same people are
selling those same people are attracted to me and what I want to do is
attracted to me and what I want to do is
attracted to me and what I want to do is suffocate out all those other people and
suffocate out all those other people and
suffocate out all those other people and become the Alpha of that entire world of
become the Alpha of that entire world of
become the Alpha of that entire world of people that are hoping and are desperate
people that are hoping and are desperate
people that are hoping and are desperate to look at me and what I want to do is
to look at me and what I want to do is
to look at me and what I want to do is inspire to fourteen-year-old girls in
inspire to fourteen-year-old girls in
inspire to fourteen-year-old girls in Kansas City right now to build a billion
Kansas City right now to build a billion
Kansas City right now to build a billion dollar company on having a bunch of
dollar company on having a bunch of
dollar company on having a bunch of employees hugging each other in the
employees hugging each other in the
employees hugging each other in the house I think that Steve Jobs came along
house I think that Steve Jobs came along
house I think that Steve Jobs came along became an icon but the sad part of that
became an icon but the sad part of that
became an icon but the sad part of that narrative was he did not treat his
narrative was he did not treat his
narrative was he did not treat his employees well he became an icon and the
employees well he became an icon and the
employees well he became an icon and the narrative became he got the most out of
narrative became he got the most out of
narrative became he got the most out of people by being a jerk and that became
people by being a jerk and that became
people by being a jerk and that became romanticized and a lot of people in
romanticized and a lot of people in
romanticized and a lot of people in Silicon Valley today run companies were
Silicon Valley today run companies were
Silicon Valley today run companies were they’re mean because they think that’s
they’re mean because they think that’s
they’re mean because they think that’s the right thing to do because they put
the right thing to do because they put
the right thing to do because they put Steve Jobs on a pedestal
Steve Jobs on a pedestal
Steve Jobs on a pedestal I want my pedestal moment I want to
I want my pedestal moment I want to
I want my pedestal moment I want to become that big and what I want to come
become that big and what I want to come
become that big and what I want to come from that is that kids that aren’t even
from that is that kids that aren’t even
from that is that kids that aren’t even born today think that they can build a
born today think that they can build a
born today think that they can build a five billion dollar company and be a
five billion dollar company and be a
five billion dollar company and be a great guy or great gal I want to build
great guy or great gal I want to build
great guy or great gal I want to build the biggest building in town ever by
the biggest building in town ever by
the biggest building in town ever by just building the biggest building in
just building the biggest building in
just building the biggest building in town while I think most people try to
town while I think most people try to
town while I think most people try to tear down everybody else’s building so I
tear down everybody else’s building so I
tear down everybody else’s building so I think positivity and
think positivity and
think positivity and good is practical advice to building an
good is practical advice to building an
good is practical advice to building an empire and I want to be the poster child
empire and I want to be the poster child
empire and I want to be the poster child of the person that built the biggest
of the person that built the biggest
of the person that built the biggest baddest empire and did it by being a
baddest empire and did it by being a
baddest empire and did it by being a good dude along the way and not
good dude along the way and not
good dude along the way and not everybody’s gonna be happy about
everybody’s gonna be happy about
everybody’s gonna be happy about everything I did but if it’s 97% of
everything I did but if it’s 97% of
everything I did but if it’s 97% of people talking good behind your back
people talking good behind your back
people talking good behind your back that’s a real legacy and I want to do it
that’s a real legacy and I want to do it
that’s a real legacy and I want to do it in a pop culture way I’m gonna do it
in a pop culture way I’m gonna do it
in a pop culture way I’m gonna do it anyway people have done that before just
anyway people have done that before just
anyway people have done that before just so you know there’s plenty of people
so you know there’s plenty of people
so you know there’s plenty of people Warren Buffett’s a really good dude like
Warren Buffett’s a really good dude like
Warren Buffett’s a really good dude like there’s plenty of people that have done
there’s plenty of people that have done
there’s plenty of people that have done that there’s a difference I want to do
that there’s a difference I want to do
that there’s a difference I want to do it and I want to be a rock star right
it and I want to be a rock star right
it and I want to be a rock star right like and that’s where you influence
like and that’s where you influence
like and that’s where you influence people like you know like I want to do
people like you know like I want to do
people like you know like I want to do it but I also want to be the most
it but I also want to be the most
it but I also want to be the most popular and so then that person’s like
popular and so then that person’s like
popular and so then that person’s like oh I want to be him so I guess I’ll be
oh I want to be him so I guess I’ll be
oh I want to be him so I guess I’ll be nice like I want to literally take
nice like I want to literally take
nice like I want to literally take people who have DNA that’s kind of nice
people who have DNA that’s kind of nice
people who have DNA that’s kind of nice and make them more nice because they
and make them more nice because they
and make them more nice because they think that’s how I became big so I
think that’s how I became big so I
think that’s how I became big so I basically want to trick the business
basically want to trick the business
basically want to trick the business world into becoming kinder
you
you [Music]
”
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