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“TRY To Do Very FEW Things WELL!” – Steve Jobs – #Entspresso


good morning believe nation its Evan my

good morning believe nation its Evan my one word is believe I believe in you and

one word is believe I believe in you and

one word is believe I believe in you and I want to see that awesome thing that

I want to see that awesome thing that

I want to see that awesome thing that you have inside you explode out into the

you have inside you explode out into the

you have inside you explode out into the universe to have a major impact so to

universe to have a major impact so to

universe to have a major impact so to help you on your journey today’s message

help you on your journey today’s message

help you on your journey today’s message is focus over to you Steve Jobs you know

is focus over to you Steve Jobs you know

is focus over to you Steve Jobs you know we try to hire really smart people but

we try to hire really smart people but

we try to hire really smart people but we have a very simple organization and

we have a very simple organization and

we have a very simple organization and we try to focus and do very few things

we try to focus and do very few things

we try to focus and do very few things well and focusing is hard because

well and focusing is hard because

well and focusing is hard because focusing doesn’t mean saying yes it

focusing doesn’t mean saying yes it

focusing doesn’t mean saying yes it means saying no so we say we decide not

means saying no so we say we decide not

means saying no so we say we decide not to do a lot of things so we can focus on

to do a lot of things so we can focus on

to do a lot of things so we can focus on a few handfuls of things and do them

a few handfuls of things and do them

a few handfuls of things and do them well and I think you know everybody

well and I think you know everybody

well and I think you know everybody working the company wants to do

working the company wants to do

working the company wants to do something great they want to be excited

something great they want to be excited

something great they want to be excited about what they’re working on and and

about what they’re working on and and

about what they’re working on and and they want to be recognized for it when

they want to be recognized for it when

they want to be recognized for it when if they do a really great job so we just

if they do a really great job so we just

if they do a really great job so we just try to allow people to do the best work

try to allow people to do the best work

try to allow people to do the best work of their lives at Apple and get it out

of their lives at Apple and get it out

of their lives at Apple and get it out to 25 million customers that we have and

to 25 million customers that we have and

to 25 million customers that we have and that’s very exciting and when you’re

that’s very exciting and when you’re

that’s very exciting and when you’re working on something and you know this

working on something and you know this

working on something and you know this works out up to 25 million people are

works out up to 25 million people are

works out up to 25 million people are going to use this it’s very motivating

going to use this it’s very motivating

going to use this it’s very motivating hmm and it’s not just 25 million of our

hmm and it’s not just 25 million of our

hmm and it’s not just 25 million of our customers but other companies tend to

customers but other companies tend to

customers but other companies tend to follow us you know it takes them a few

follow us you know it takes them a few

follow us you know it takes them a few years but other companies tend to copy

years but other companies tend to copy

years but other companies tend to copy what we do if it works and and so we can

what we do if it works and and so we can

what we do if it works and and so we can influence the whole industry your

influence the whole industry your

influence the whole industry your chances of success go up in direct

chances of success go up in direct

chances of success go up in direct proportion to your ability to one pick

proportion to your ability to one pick

proportion to your ability to one pick the right things to work on and then to

the right things to work on and then to

the right things to work on and then to focus on executing those things it’s so

focus on executing those things it’s so

focus on executing those things it’s so easy as an entrepreneur to get

easy as an entrepreneur to get

easy as an entrepreneur to get distracted we love shiny objects right

distracted we love shiny objects right

distracted we love shiny objects right we love dreaming up new ideas and

we love dreaming up new ideas and

we love dreaming up new ideas and chasing these different projects but if

chasing these different projects but if

chasing these different projects but if you look at a typical entrepreneur

you look at a typical entrepreneur

you look at a typical entrepreneur you’ll see that so many of their

you’ll see that so many of their

you’ll see that so many of their projects start and stop and start and

projects start and stop and start and

projects start and stop and start and stop and you take something ten percent

stop and you take something ten percent

stop and you take something ten percent through or 50 percent through or

through or 50 percent through or

through or 50 percent through or sometimes even like 80% through but

sometimes even like 80% through but

sometimes even like 80% through but unless you’re willing to take it to a

unless you’re willing to take it to a

unless you’re willing to take it to a hundred you’re not gonna get the results

hundred you’re not gonna get the results

hundred you’re not gonna get the results you’re not going to get the fruit of

you’re not going to get the fruit of

you’re not going to get the fruit of your labor because you’re just planting

your labor because you’re just planting

your labor because you’re just planting a whole bunch of

a whole bunch of

a whole bunch of constantly but you’re never taking care

constantly but you’re never taking care

constantly but you’re never taking care of that seed you never watering it right

of that seed you never watering it right

of that seed you never watering it right if you want to grow a plant you got to

if you want to grow a plant you got to

if you want to grow a plant you got to plant the seed you got to care for the

plant the seed you got to care for the

plant the seed you got to care for the soil you got to add nutrients you got to

soil you got to add nutrients you got to

soil you got to add nutrients you got to water it daily it’s got to have enough

water it daily it’s got to have enough

water it daily it’s got to have enough sunshine you got to look after that seed

sunshine you got to look after that seed

sunshine you got to look after that seed where most entrepreneurs they don’t

where most entrepreneurs they don’t

where most entrepreneurs they don’t they’re starting soft by starting to

they’re starting soft by starting to

they’re starting soft by starting to stop answering stopping and you never

stop answering stopping and you never

stop answering stopping and you never actually get to where you want to go

actually get to where you want to go

actually get to where you want to go people talk about diversification you

people talk about diversification you

people talk about diversification you need to diversify you see diversify and

need to diversify you see diversify and

need to diversify you see diversify and well that’s really great as an

well that’s really great as an

well that’s really great as an investment strategy if you don’t know

investment strategy if you don’t know

investment strategy if you don’t know what you’re investing into it’s good to

what you’re investing into it’s good to

what you’re investing into it’s good to have a big portfolio of different things

have a big portfolio of different things

have a big portfolio of different things so that if one thing doesn’t do well

so that if one thing doesn’t do well

so that if one thing doesn’t do well something else is doing well but it

something else is doing well but it

something else is doing well but it really sucks his business advice because

really sucks his business advice because

really sucks his business advice because if you’re trying to do 10 different

if you’re trying to do 10 different

if you’re trying to do 10 different things at once they’re all gonna be

things at once they’re all gonna be

things at once they’re all gonna be mediocre they’re all going to be below

mediocre they’re all going to be below

mediocre they’re all going to be below average because you’re going up against

average because you’re going up against

average because you’re going up against people who are doing that full-time and

people who are doing that full-time and

people who are doing that full-time and have their focus on it and so it’s much

have their focus on it and so it’s much

have their focus on it and so it’s much better as an entrepreneur to one pick

better as an entrepreneur to one pick

better as an entrepreneur to one pick the things that you want to focus on

the things that you want to focus on

the things that you want to focus on right and then to actually focus on it

right and then to actually focus on it

right and then to actually focus on it do that work Andrew Carnegie was once

do that work Andrew Carnegie was once

do that work Andrew Carnegie was once the richest person in the world and he

the richest person in the world and he

the richest person in the world and he had a great quote saying how he likes to

had a great quote saying how he likes to

had a great quote saying how he likes to put all of his eggs in one basket and

put all of his eggs in one basket and

put all of his eggs in one basket and then you watch that basket carefully

then you watch that basket carefully

then you watch that basket carefully right it’s only a major risk if you’re

right it’s only a major risk if you’re

right it’s only a major risk if you’re not watching the basket if you if you

not watching the basket if you if you

not watching the basket if you if you take your eye off the ball you start

take your eye off the ball you start

take your eye off the ball you start looking elsewhere and then something

looking elsewhere and then something

looking elsewhere and then something happens to your industry right and so

happens to your industry right and so

happens to your industry right and so being the expert being the best at what

being the expert being the best at what

being the expert being the best at what you do will always yield more results

you do will always yield more results

you do will always yield more results more value more money to you than being

more value more money to you than being

more value more money to you than being okay at 20 different things be the best

okay at 20 different things be the best

okay at 20 different things be the best at one thing focus and I know that’s

at one thing focus and I know that’s

at one thing focus and I know that’s tough because there’s so many different

tough because there’s so many different

tough because there’s so many different opportunities there’s so many different

opportunities there’s so many different

opportunities there’s so many different ideas that we come across as an example

ideas that we come across as an example

ideas that we come across as an example when I got the chance to work with Lilly

when I got the chance to work with Lilly

when I got the chance to work with Lilly and I took her under my wing and now

and I took her under my wing and now

and I took her under my wing and now she’s working for me as we start to

she’s working for me as we start to

she’s working for me as we start to build up her business as being a public

build up her business as being a public

build up her business as being a public speaker Lilly takes up my Wednesdays and

speaker Lilly takes up my Wednesdays and

speaker Lilly takes up my Wednesdays and Wednesday was supposed to be right my

Wednesday was supposed to be right my

Wednesday was supposed to be right my third book day and the third book is

third book day and the third book is

third book day and the third book is something I’m really passionate about

something I’m really passionate about

something I’m really passionate about really excited about it’s gonna be how

really excited about it’s gonna be how

really excited about it’s gonna be how to change your environment how to create

to change your environment how to create

to change your environment how to create an environment for success from your

an environment for success from your

an environment for success from your morning routine so your habits to your

morning routine so your habits to your

morning routine so your habits to your rituals to your friends to the physical

rituals to your friends to the physical

rituals to your friends to the physical environment I’m really passionate about

environment I’m really passionate about

environment I’m really passionate about writing that book and I need to do a lot

writing that book and I need to do a lot

writing that book and I need to do a lot of research to be able to complete it

of research to be able to complete it

of research to be able to complete it but I can’t do Lilly and the book at the

but I can’t do Lilly and the book at the

but I can’t do Lilly and the book at the same time I had that one day open per

same time I had that one day open per

same time I had that one day open per week because the other days are full at

week because the other days are full at

week because the other days are full at least for now

least for now

least for now and I had to decide book or lily and I

and I had to decide book or lily and I

and I had to decide book or lily and I picked Lily and so the book is on the

picked Lily and so the book is on the

picked Lily and so the book is on the back burner I haven’t touched that in

back burner I haven’t touched that in

back burner I haven’t touched that in months and I could try to do both but

months and I could try to do both but

months and I could try to do both but they would both be mediocre and I wanted

they would both be mediocre and I wanted

they would both be mediocre and I wanted to see Lily have massive success and

to see Lily have massive success and

to see Lily have massive success and maybe when I could build her up to the

maybe when I could build her up to the

maybe when I could build her up to the point where she’s more free to do her

point where she’s more free to do her

point where she’s more free to do her own thing and doesn’t need as much of my

own thing and doesn’t need as much of my

own thing and doesn’t need as much of my time I can go back and do the book I had

time I can go back and do the book I had

time I can go back and do the book I had a guy write to me talking about my

a guy write to me talking about my

a guy write to me talking about my facebook strategy and said hey if you do

facebook strategy and said hey if you do

facebook strategy and said hey if you do Facebook better if you change the

Facebook better if you change the

Facebook better if you change the pictures to look like this and if you do

pictures to look like this and if you do

pictures to look like this and if you do more live streams and give me all sorts

more live streams and give me all sorts

more live streams and give me all sorts of suggestions and and they’re great

of suggestions and and they’re great

of suggestions and and they’re great suggestions this is the challenge like

suggestions this is the challenge like

suggestions this is the challenge like these are great ideas but I can’t focus

these are great ideas but I can’t focus

these are great ideas but I can’t focus on doing that and doing what I’m

on doing that and doing what I’m

on doing that and doing what I’m currently doing at the same time and so

currently doing at the same time and so

currently doing at the same time and so you have to prioritize focusing means

you have to prioritize focusing means

you have to prioritize focusing means saying no you’re gonna have tons of

saying no you’re gonna have tons of

saying no you’re gonna have tons of opportunities come to you tons of ideas

opportunities come to you tons of ideas

opportunities come to you tons of ideas that flow through your head that can all

that flow through your head that can all

that flow through your head that can all be fantastic ideas but you cannot do all

be fantastic ideas but you cannot do all

be fantastic ideas but you cannot do all of them right now so you need to

of them right now so you need to

of them right now so you need to prioritize pick the right things to work

prioritize pick the right things to work

prioritize pick the right things to work on and then put your blinders on focus

on and then put your blinders on focus

on and then put your blinders on focus and just go out and execute you need to

and just go out and execute you need to

and just go out and execute you need to be in execution mode you got to get that

be in execution mode you got to get that

be in execution mode you got to get that thing done and it’s great to dream and

thing done and it’s great to dream and

thing done and it’s great to dream and it’s great to have the big vision and

it’s great to have the big vision and

it’s great to have the big vision and the big picture and lots of

the big picture and lots of

the big picture and lots of opportunities but until you start acting

opportunities but until you start acting

opportunities but until you start acting so you start doing none of the stuff is

so you start doing none of the stuff is

so you start doing none of the stuff is gonna help so I highly encourage you to

gonna help so I highly encourage you to

gonna help so I highly encourage you to start focusing so the question in

start focusing so the question in

start focusing so the question in eternity is I’m curious what is the one

eternity is I’m curious what is the one

eternity is I’m curious what is the one most important thing in your business

most important thing in your business

most important thing in your business that you need to focus on they need to

that you need to focus on they need to

that you need to focus on they need to dedicate significant amount of time

dedicate significant amount of time

dedicate significant amount of time resources energy to to see this thing

resources energy to to see this thing

resources energy to to see this thing through what is that one most important

through what is that one most important

through what is that one most important thing for you to focus on in your

thing for you to focus on in your

thing for you to focus on in your business share in the comments below

business share in the comments below

business share in the comments below really curious to find out I also want

really curious to find out I also want

really curious to find out I also want to give a quick shout out to Joshua

to give a quick shout out to Joshua

to give a quick shout out to Joshua Hudson Josh oh thank you so much for

Hudson Josh oh thank you so much for

Hudson Josh oh thank you so much for picking up a copy of my book your one

picking up a copy of my book your one

picking up a copy of my book your one word I really really appreciate the

word I really really appreciate the

word I really really appreciate the support and I hope you’re enjoying the

support and I hope you’re enjoying the

support and I hope you’re enjoying the read thank you guys again for watching I

read thank you guys again for watching I

read thank you guys again for watching I hope you have an amazing day I believe

hope you have an amazing day I believe

hope you have an amazing day I believe in you I hope we continue to believe in

in you I hope we continue to believe in

in you I hope we continue to believe in yourself and whatever your one where it

yourself and whatever your one where it

yourself and whatever your one where it is much love and I’ll see you again

is much love and I’ll see you again

is much love and I’ll see you again tomorrow morning for another shot of

tomorrow morning for another shot of

tomorrow morning for another shot of espresso

other than hard work what advice would

other than hard work what advice would you give to better yourself both in life

you give to better yourself both in life

you give to better yourself both in life and in your career field focus focus is

and in your career field focus focus is

and in your career field focus focus is super underrated like if you commit all

super underrated like if you commit all

super underrated like if you commit all that you are and all of your energy to

that you are and all of your energy to

that you are and all of your energy to one thing you’ll okay this like this

one thing you’ll okay this like this

one thing you’ll okay this like this diagram this is I took this from a book

diagram this is I took this from a book

diagram this is I took this from a book called I don’t know what it’s called but

called I don’t know what it’s called but

called I don’t know what it’s called but it goes like this alright you can do 10

it goes like this alright you can do 10

it goes like this alright you can do 10 things to like the first degree like

things to like the first degree like

things to like the first degree like this right here and that’s how well

this right here and that’s how well

this right here and that’s how well you’ll do all 10 things or you can do

you’ll do all 10 things or you can do

you’ll do all 10 things or you can do one thing to the 10th degree right there

one thing to the 10th degree right there

one thing to the 10th degree right there and look how much better you do that so

and look how much better you do that so

and look how much better you do that so when it comes to focus to put all of

when it comes to focus to put all of

when it comes to focus to put all of your energy into one thing is to do that

your energy into one thing is to do that

your energy into one thing is to do that one thing really well to the best of

one thing really well to the best of

one thing really well to the best of your abilities to take it all the way

your abilities to take it all the way

your abilities to take it all the way and to scatter yourself means you’re

and to scatter yourself means you’re

and to scatter yourself means you’re never actually accomplishing anything

never actually accomplishing anything

never actually accomplishing anything you’re just sort of chipping away at a

you’re just sort of chipping away at a

you’re just sort of chipping away at a bunch of nothingness and this is true

bunch of nothingness and this is true

bunch of nothingness and this is true for work this is true for like dating

for work this is true for like dating

for work this is true for like dating versus committing yourself to one person

versus committing yourself to one person

versus committing yourself to one person friendship everything like really

friendship everything like really

friendship everything like really focusing and investing yourself into

focusing and investing yourself into

focusing and investing yourself into something you’re passionate about will

something you’re passionate about will

something you’re passionate about will always yield better results then

always yield better results then

always yield better results then scattering yourself around then

scattering yourself around then

scattering yourself around then spreading yourself thin Warren Buffett

spreading yourself thin Warren Buffett

spreading yourself thin Warren Buffett and Bill Gates simultaneously said one

and Bill Gates simultaneously said one

and Bill Gates simultaneously said one word focus that’s it

word focus that’s it

word focus that’s it focus and in in in the many years that I

focus and in in in the many years that I

focus and in in in the many years that I was 100% focused and I created a lot of

was 100% focused and I created a lot of

was 100% focused and I created a lot of a lot of wealth for myself I only

a lot of wealth for myself I only

a lot of wealth for myself I only thought about one thing and that was it

thought about one thing and that was it

thought about one thing and that was it and I’m not I’m not saying that it’s

and I’m not I’m not saying that it’s

and I’m not I’m not saying that it’s easy because if it were easy there’d be

easy because if it were easy there’d be

easy because if it were easy there’d be like a qlae shop on every corner like

like a qlae shop on every corner like

like a qlae shop on every corner like Starbucks my market is seven hundred

Starbucks my market is seven hundred

Starbucks my market is seven hundred thousand people out of seven billion if

thousand people out of seven billion if

thousand people out of seven billion if you want to be me seven hundred thousand

you want to be me seven hundred thousand

you want to be me seven hundred thousand out of seven billion I don’t know what

out of seven billion I don’t know what

out of seven billion I don’t know what fraction that is but it’s not a very big

fraction that is but it’s not a very big

fraction that is but it’s not a very big one that’s it there’s seven hundred

one that’s it there’s seven hundred

one that’s it there’s seven hundred thousand people on the planet that can

thousand people on the planet that can

thousand people on the planet that can commit to the focus the laser beam focus

commit to the focus the laser beam focus

commit to the focus the laser beam focus of the gates Trump’s Ellison’s etc

of the gates Trump’s Ellison’s etc

of the gates Trump’s Ellison’s etc if you if you want to if you want to

if you if you want to if you want to

if you if you want to if you want to create generational wealth generational

create generational wealth generational

create generational wealth generational wealth is wealth that you make in 20 to

wealth is wealth that you make in 20 to

wealth is wealth that you make in 20 to 25 years because depending on who where

25 years because depending on who where

25 years because depending on who where you google it a generation age of 20 or

you google it a generation age of 20 or

you google it a generation age of 20 or 25 years we we do that and I’ve taught

25 years we we do that and I’ve taught

25 years we we do that and I’ve taught and I did it myself how to do it in four

and I did it myself how to do it in four

and I did it myself how to do it in four to seven years and the in virtually

to seven years and the in virtually

to seven years and the in virtually throwing everything that you’ve learned

throwing everything that you’ve learned

throwing everything that you’ve learned or read out the window but it’s focused

or read out the window but it’s focused

or read out the window but it’s focused and not that many people can stay

and not that many people can stay

and not that many people can stay focused

focused

focused in fact that’s an understatement that

in fact that’s an understatement that

in fact that’s an understatement that gross understand

gross understand

gross understand hardly anybody can stay focused we

hardly anybody can stay focused we

hardly anybody can stay focused we always had this a goal in sports and I

always had this a goal in sports and I

always had this a goal in sports and I give the credit to my coaches for like

give the credit to my coaches for like

give the credit to my coaches for like instilling that in me it’s like always

instilling that in me it’s like always

instilling that in me it’s like always creating this goal this part of time to

creating this goal this part of time to

creating this goal this part of time to achieve something and during that time

achieve something and during that time

achieve something and during that time nothing else mattered it didn’t matter

nothing else mattered it didn’t matter

nothing else mattered it didn’t matter what was happening in school for me it

what was happening in school for me it

what was happening in school for me it didn’t happen was you know relationships

didn’t happen was you know relationships

didn’t happen was you know relationships didn’t matter it was just like achieving

didn’t matter it was just like achieving

didn’t matter it was just like achieving that goal yeah and maybe comes back to

that goal yeah and maybe comes back to

that goal yeah and maybe comes back to like childhood or something where I just

like childhood or something where I just

like childhood or something where I just wanted to be a great athlete but when I

wanted to be a great athlete but when I

wanted to be a great athlete but when I get in that mind frame I guess I don’t

get in that mind frame I guess I don’t

get in that mind frame I guess I don’t know I just want to achieve the goal

know I just want to achieve the goal

know I just want to achieve the goal more than anything else and that’s

more than anything else and that’s

more than anything else and that’s that’s what I love to do

”

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