
good morning believe nation its Evan my one word is believe I believe in you and
one word is believe I believe in you and
one word is believe I believe in you and I want to see that awesome thing that
I want to see that awesome thing that
I want to see that awesome thing that you have inside you explode out into the
you have inside you explode out into the
you have inside you explode out into the universe to have a major impact so to
universe to have a major impact so to
universe to have a major impact so to help you on your journey today’s message
help you on your journey today’s message
help you on your journey today’s message is focus over to you Steve Jobs you know
is focus over to you Steve Jobs you know
is focus over to you Steve Jobs you know we try to hire really smart people but
we try to hire really smart people but
we try to hire really smart people but we have a very simple organization and
we have a very simple organization and
we have a very simple organization and we try to focus and do very few things
we try to focus and do very few things
we try to focus and do very few things well and focusing is hard because
well and focusing is hard because
well and focusing is hard because focusing doesn’t mean saying yes it
focusing doesn’t mean saying yes it
focusing doesn’t mean saying yes it means saying no so we say we decide not
means saying no so we say we decide not
means saying no so we say we decide not to do a lot of things so we can focus on
to do a lot of things so we can focus on
to do a lot of things so we can focus on a few handfuls of things and do them
a few handfuls of things and do them
a few handfuls of things and do them well and I think you know everybody
well and I think you know everybody
well and I think you know everybody working the company wants to do
working the company wants to do
working the company wants to do something great they want to be excited
something great they want to be excited
something great they want to be excited about what they’re working on and and
about what they’re working on and and
about what they’re working on and and they want to be recognized for it when
they want to be recognized for it when
they want to be recognized for it when if they do a really great job so we just
if they do a really great job so we just
if they do a really great job so we just try to allow people to do the best work
try to allow people to do the best work
try to allow people to do the best work of their lives at Apple and get it out
of their lives at Apple and get it out
of their lives at Apple and get it out to 25 million customers that we have and
to 25 million customers that we have and
to 25 million customers that we have and that’s very exciting and when you’re
that’s very exciting and when you’re
that’s very exciting and when you’re working on something and you know this
working on something and you know this
working on something and you know this works out up to 25 million people are
works out up to 25 million people are
works out up to 25 million people are going to use this it’s very motivating
going to use this it’s very motivating
going to use this it’s very motivating hmm and it’s not just 25 million of our
hmm and it’s not just 25 million of our
hmm and it’s not just 25 million of our customers but other companies tend to
customers but other companies tend to
customers but other companies tend to follow us you know it takes them a few
follow us you know it takes them a few
follow us you know it takes them a few years but other companies tend to copy
years but other companies tend to copy
years but other companies tend to copy what we do if it works and and so we can
what we do if it works and and so we can
what we do if it works and and so we can influence the whole industry your
influence the whole industry your
influence the whole industry your chances of success go up in direct
chances of success go up in direct
chances of success go up in direct proportion to your ability to one pick
proportion to your ability to one pick
proportion to your ability to one pick the right things to work on and then to
the right things to work on and then to
the right things to work on and then to focus on executing those things it’s so
focus on executing those things it’s so
focus on executing those things it’s so easy as an entrepreneur to get
easy as an entrepreneur to get
easy as an entrepreneur to get distracted we love shiny objects right
distracted we love shiny objects right
distracted we love shiny objects right we love dreaming up new ideas and
we love dreaming up new ideas and
we love dreaming up new ideas and chasing these different projects but if
chasing these different projects but if
chasing these different projects but if you look at a typical entrepreneur
you look at a typical entrepreneur
you look at a typical entrepreneur you’ll see that so many of their
you’ll see that so many of their
you’ll see that so many of their projects start and stop and start and
projects start and stop and start and
projects start and stop and start and stop and you take something ten percent
stop and you take something ten percent
stop and you take something ten percent through or 50 percent through or
through or 50 percent through or
through or 50 percent through or sometimes even like 80% through but
sometimes even like 80% through but
sometimes even like 80% through but unless you’re willing to take it to a
unless you’re willing to take it to a
unless you’re willing to take it to a hundred you’re not gonna get the results
hundred you’re not gonna get the results
hundred you’re not gonna get the results you’re not going to get the fruit of
you’re not going to get the fruit of
you’re not going to get the fruit of your labor because you’re just planting
your labor because you’re just planting
your labor because you’re just planting a whole bunch of
a whole bunch of
a whole bunch of constantly but you’re never taking care
constantly but you’re never taking care
constantly but you’re never taking care of that seed you never watering it right
of that seed you never watering it right
of that seed you never watering it right if you want to grow a plant you got to
if you want to grow a plant you got to
if you want to grow a plant you got to plant the seed you got to care for the
plant the seed you got to care for the
plant the seed you got to care for the soil you got to add nutrients you got to
soil you got to add nutrients you got to
soil you got to add nutrients you got to water it daily it’s got to have enough
water it daily it’s got to have enough
water it daily it’s got to have enough sunshine you got to look after that seed
sunshine you got to look after that seed
sunshine you got to look after that seed where most entrepreneurs they don’t
where most entrepreneurs they don’t
where most entrepreneurs they don’t they’re starting soft by starting to
they’re starting soft by starting to
they’re starting soft by starting to stop answering stopping and you never
stop answering stopping and you never
stop answering stopping and you never actually get to where you want to go
actually get to where you want to go
actually get to where you want to go people talk about diversification you
people talk about diversification you
people talk about diversification you need to diversify you see diversify and
need to diversify you see diversify and
need to diversify you see diversify and well that’s really great as an
well that’s really great as an
well that’s really great as an investment strategy if you don’t know
investment strategy if you don’t know
investment strategy if you don’t know what you’re investing into it’s good to
what you’re investing into it’s good to
what you’re investing into it’s good to have a big portfolio of different things
have a big portfolio of different things
have a big portfolio of different things so that if one thing doesn’t do well
so that if one thing doesn’t do well
so that if one thing doesn’t do well something else is doing well but it
something else is doing well but it
something else is doing well but it really sucks his business advice because
really sucks his business advice because
really sucks his business advice because if you’re trying to do 10 different
if you’re trying to do 10 different
if you’re trying to do 10 different things at once they’re all gonna be
things at once they’re all gonna be
things at once they’re all gonna be mediocre they’re all going to be below
mediocre they’re all going to be below
mediocre they’re all going to be below average because you’re going up against
average because you’re going up against
average because you’re going up against people who are doing that full-time and
people who are doing that full-time and
people who are doing that full-time and have their focus on it and so it’s much
have their focus on it and so it’s much
have their focus on it and so it’s much better as an entrepreneur to one pick
better as an entrepreneur to one pick
better as an entrepreneur to one pick the things that you want to focus on
the things that you want to focus on
the things that you want to focus on right and then to actually focus on it
right and then to actually focus on it
right and then to actually focus on it do that work Andrew Carnegie was once
do that work Andrew Carnegie was once
do that work Andrew Carnegie was once the richest person in the world and he
the richest person in the world and he
the richest person in the world and he had a great quote saying how he likes to
had a great quote saying how he likes to
had a great quote saying how he likes to put all of his eggs in one basket and
put all of his eggs in one basket and
put all of his eggs in one basket and then you watch that basket carefully
then you watch that basket carefully
then you watch that basket carefully right it’s only a major risk if you’re
right it’s only a major risk if you’re
right it’s only a major risk if you’re not watching the basket if you if you
not watching the basket if you if you
not watching the basket if you if you take your eye off the ball you start
take your eye off the ball you start
take your eye off the ball you start looking elsewhere and then something
looking elsewhere and then something
looking elsewhere and then something happens to your industry right and so
happens to your industry right and so
happens to your industry right and so being the expert being the best at what
being the expert being the best at what
being the expert being the best at what you do will always yield more results
you do will always yield more results
you do will always yield more results more value more money to you than being
more value more money to you than being
more value more money to you than being okay at 20 different things be the best
okay at 20 different things be the best
okay at 20 different things be the best at one thing focus and I know that’s
at one thing focus and I know that’s
at one thing focus and I know that’s tough because there’s so many different
tough because there’s so many different
tough because there’s so many different opportunities there’s so many different
opportunities there’s so many different
opportunities there’s so many different ideas that we come across as an example
ideas that we come across as an example
ideas that we come across as an example when I got the chance to work with Lilly
when I got the chance to work with Lilly
when I got the chance to work with Lilly and I took her under my wing and now
and I took her under my wing and now
and I took her under my wing and now she’s working for me as we start to
she’s working for me as we start to
she’s working for me as we start to build up her business as being a public
build up her business as being a public
build up her business as being a public speaker Lilly takes up my Wednesdays and
speaker Lilly takes up my Wednesdays and
speaker Lilly takes up my Wednesdays and Wednesday was supposed to be right my
Wednesday was supposed to be right my
Wednesday was supposed to be right my third book day and the third book is
third book day and the third book is
third book day and the third book is something I’m really passionate about
something I’m really passionate about
something I’m really passionate about really excited about it’s gonna be how
really excited about it’s gonna be how
really excited about it’s gonna be how to change your environment how to create
to change your environment how to create
to change your environment how to create an environment for success from your
an environment for success from your
an environment for success from your morning routine so your habits to your
morning routine so your habits to your
morning routine so your habits to your rituals to your friends to the physical
rituals to your friends to the physical
rituals to your friends to the physical environment I’m really passionate about
environment I’m really passionate about
environment I’m really passionate about writing that book and I need to do a lot
writing that book and I need to do a lot
writing that book and I need to do a lot of research to be able to complete it
of research to be able to complete it
of research to be able to complete it but I can’t do Lilly and the book at the
but I can’t do Lilly and the book at the
but I can’t do Lilly and the book at the same time I had that one day open per
same time I had that one day open per
same time I had that one day open per week because the other days are full at
week because the other days are full at
week because the other days are full at least for now
least for now
least for now and I had to decide book or lily and I
and I had to decide book or lily and I
and I had to decide book or lily and I picked Lily and so the book is on the
picked Lily and so the book is on the
picked Lily and so the book is on the back burner I haven’t touched that in
back burner I haven’t touched that in
back burner I haven’t touched that in months and I could try to do both but
months and I could try to do both but
months and I could try to do both but they would both be mediocre and I wanted
they would both be mediocre and I wanted
they would both be mediocre and I wanted to see Lily have massive success and
to see Lily have massive success and
to see Lily have massive success and maybe when I could build her up to the
maybe when I could build her up to the
maybe when I could build her up to the point where she’s more free to do her
point where she’s more free to do her
point where she’s more free to do her own thing and doesn’t need as much of my
own thing and doesn’t need as much of my
own thing and doesn’t need as much of my time I can go back and do the book I had
time I can go back and do the book I had
time I can go back and do the book I had a guy write to me talking about my
a guy write to me talking about my
a guy write to me talking about my facebook strategy and said hey if you do
facebook strategy and said hey if you do
facebook strategy and said hey if you do Facebook better if you change the
Facebook better if you change the
Facebook better if you change the pictures to look like this and if you do
pictures to look like this and if you do
pictures to look like this and if you do more live streams and give me all sorts
more live streams and give me all sorts
more live streams and give me all sorts of suggestions and and they’re great
of suggestions and and they’re great
of suggestions and and they’re great suggestions this is the challenge like
suggestions this is the challenge like
suggestions this is the challenge like these are great ideas but I can’t focus
these are great ideas but I can’t focus
these are great ideas but I can’t focus on doing that and doing what I’m
on doing that and doing what I’m
on doing that and doing what I’m currently doing at the same time and so
currently doing at the same time and so
currently doing at the same time and so you have to prioritize focusing means
you have to prioritize focusing means
you have to prioritize focusing means saying no you’re gonna have tons of
saying no you’re gonna have tons of
saying no you’re gonna have tons of opportunities come to you tons of ideas
opportunities come to you tons of ideas
opportunities come to you tons of ideas that flow through your head that can all
that flow through your head that can all
that flow through your head that can all be fantastic ideas but you cannot do all
be fantastic ideas but you cannot do all
be fantastic ideas but you cannot do all of them right now so you need to
of them right now so you need to
of them right now so you need to prioritize pick the right things to work
prioritize pick the right things to work
prioritize pick the right things to work on and then put your blinders on focus
on and then put your blinders on focus
on and then put your blinders on focus and just go out and execute you need to
and just go out and execute you need to
and just go out and execute you need to be in execution mode you got to get that
be in execution mode you got to get that
be in execution mode you got to get that thing done and it’s great to dream and
thing done and it’s great to dream and
thing done and it’s great to dream and it’s great to have the big vision and
it’s great to have the big vision and
it’s great to have the big vision and the big picture and lots of
the big picture and lots of
the big picture and lots of opportunities but until you start acting
opportunities but until you start acting
opportunities but until you start acting so you start doing none of the stuff is
so you start doing none of the stuff is
so you start doing none of the stuff is gonna help so I highly encourage you to
gonna help so I highly encourage you to
gonna help so I highly encourage you to start focusing so the question in
start focusing so the question in
start focusing so the question in eternity is I’m curious what is the one
eternity is I’m curious what is the one
eternity is I’m curious what is the one most important thing in your business
most important thing in your business
most important thing in your business that you need to focus on they need to
that you need to focus on they need to
that you need to focus on they need to dedicate significant amount of time
dedicate significant amount of time
dedicate significant amount of time resources energy to to see this thing
resources energy to to see this thing
resources energy to to see this thing through what is that one most important
through what is that one most important
through what is that one most important thing for you to focus on in your
thing for you to focus on in your
thing for you to focus on in your business share in the comments below
business share in the comments below
business share in the comments below really curious to find out I also want
really curious to find out I also want
really curious to find out I also want to give a quick shout out to Joshua
to give a quick shout out to Joshua
to give a quick shout out to Joshua Hudson Josh oh thank you so much for
Hudson Josh oh thank you so much for
Hudson Josh oh thank you so much for picking up a copy of my book your one
picking up a copy of my book your one
picking up a copy of my book your one word I really really appreciate the
word I really really appreciate the
word I really really appreciate the support and I hope you’re enjoying the
support and I hope you’re enjoying the
support and I hope you’re enjoying the read thank you guys again for watching I
read thank you guys again for watching I
read thank you guys again for watching I hope you have an amazing day I believe
hope you have an amazing day I believe
hope you have an amazing day I believe in you I hope we continue to believe in
in you I hope we continue to believe in
in you I hope we continue to believe in yourself and whatever your one where it
yourself and whatever your one where it
yourself and whatever your one where it is much love and I’ll see you again
is much love and I’ll see you again
is much love and I’ll see you again tomorrow morning for another shot of
tomorrow morning for another shot of
tomorrow morning for another shot of espresso
other than hard work what advice would
other than hard work what advice would you give to better yourself both in life
you give to better yourself both in life
you give to better yourself both in life and in your career field focus focus is
and in your career field focus focus is
and in your career field focus focus is super underrated like if you commit all
super underrated like if you commit all
super underrated like if you commit all that you are and all of your energy to
that you are and all of your energy to
that you are and all of your energy to one thing you’ll okay this like this
one thing you’ll okay this like this
one thing you’ll okay this like this diagram this is I took this from a book
diagram this is I took this from a book
diagram this is I took this from a book called I don’t know what it’s called but
called I don’t know what it’s called but
called I don’t know what it’s called but it goes like this alright you can do 10
it goes like this alright you can do 10
it goes like this alright you can do 10 things to like the first degree like
things to like the first degree like
things to like the first degree like this right here and that’s how well
this right here and that’s how well
this right here and that’s how well you’ll do all 10 things or you can do
you’ll do all 10 things or you can do
you’ll do all 10 things or you can do one thing to the 10th degree right there
one thing to the 10th degree right there
one thing to the 10th degree right there and look how much better you do that so
and look how much better you do that so
and look how much better you do that so when it comes to focus to put all of
when it comes to focus to put all of
when it comes to focus to put all of your energy into one thing is to do that
your energy into one thing is to do that
your energy into one thing is to do that one thing really well to the best of
one thing really well to the best of
one thing really well to the best of your abilities to take it all the way
your abilities to take it all the way
your abilities to take it all the way and to scatter yourself means you’re
and to scatter yourself means you’re
and to scatter yourself means you’re never actually accomplishing anything
never actually accomplishing anything
never actually accomplishing anything you’re just sort of chipping away at a
you’re just sort of chipping away at a
you’re just sort of chipping away at a bunch of nothingness and this is true
bunch of nothingness and this is true
bunch of nothingness and this is true for work this is true for like dating
for work this is true for like dating
for work this is true for like dating versus committing yourself to one person
versus committing yourself to one person
versus committing yourself to one person friendship everything like really
friendship everything like really
friendship everything like really focusing and investing yourself into
focusing and investing yourself into
focusing and investing yourself into something you’re passionate about will
something you’re passionate about will
something you’re passionate about will always yield better results then
always yield better results then
always yield better results then scattering yourself around then
scattering yourself around then
scattering yourself around then spreading yourself thin Warren Buffett
spreading yourself thin Warren Buffett
spreading yourself thin Warren Buffett and Bill Gates simultaneously said one
and Bill Gates simultaneously said one
and Bill Gates simultaneously said one word focus that’s it
word focus that’s it
word focus that’s it focus and in in in the many years that I
focus and in in in the many years that I
focus and in in in the many years that I was 100% focused and I created a lot of
was 100% focused and I created a lot of
was 100% focused and I created a lot of a lot of wealth for myself I only
a lot of wealth for myself I only
a lot of wealth for myself I only thought about one thing and that was it
thought about one thing and that was it
thought about one thing and that was it and I’m not I’m not saying that it’s
and I’m not I’m not saying that it’s
and I’m not I’m not saying that it’s easy because if it were easy there’d be
easy because if it were easy there’d be
easy because if it were easy there’d be like a qlae shop on every corner like
like a qlae shop on every corner like
like a qlae shop on every corner like Starbucks my market is seven hundred
Starbucks my market is seven hundred
Starbucks my market is seven hundred thousand people out of seven billion if
thousand people out of seven billion if
thousand people out of seven billion if you want to be me seven hundred thousand
you want to be me seven hundred thousand
you want to be me seven hundred thousand out of seven billion I don’t know what
out of seven billion I don’t know what
out of seven billion I don’t know what fraction that is but it’s not a very big
fraction that is but it’s not a very big
fraction that is but it’s not a very big one that’s it there’s seven hundred
one that’s it there’s seven hundred
one that’s it there’s seven hundred thousand people on the planet that can
thousand people on the planet that can
thousand people on the planet that can commit to the focus the laser beam focus
commit to the focus the laser beam focus
commit to the focus the laser beam focus of the gates Trump’s Ellison’s etc
of the gates Trump’s Ellison’s etc
of the gates Trump’s Ellison’s etc if you if you want to if you want to
if you if you want to if you want to
if you if you want to if you want to create generational wealth generational
create generational wealth generational
create generational wealth generational wealth is wealth that you make in 20 to
wealth is wealth that you make in 20 to
wealth is wealth that you make in 20 to 25 years because depending on who where
25 years because depending on who where
25 years because depending on who where you google it a generation age of 20 or
you google it a generation age of 20 or
you google it a generation age of 20 or 25 years we we do that and I’ve taught
25 years we we do that and I’ve taught
25 years we we do that and I’ve taught and I did it myself how to do it in four
and I did it myself how to do it in four
and I did it myself how to do it in four to seven years and the in virtually
to seven years and the in virtually
to seven years and the in virtually throwing everything that you’ve learned
throwing everything that you’ve learned
throwing everything that you’ve learned or read out the window but it’s focused
or read out the window but it’s focused
or read out the window but it’s focused and not that many people can stay
and not that many people can stay
and not that many people can stay focused
focused
focused in fact that’s an understatement that
in fact that’s an understatement that
in fact that’s an understatement that gross understand
gross understand
gross understand hardly anybody can stay focused we
hardly anybody can stay focused we
hardly anybody can stay focused we always had this a goal in sports and I
always had this a goal in sports and I
always had this a goal in sports and I give the credit to my coaches for like
give the credit to my coaches for like
give the credit to my coaches for like instilling that in me it’s like always
instilling that in me it’s like always
instilling that in me it’s like always creating this goal this part of time to
creating this goal this part of time to
creating this goal this part of time to achieve something and during that time
achieve something and during that time
achieve something and during that time nothing else mattered it didn’t matter
nothing else mattered it didn’t matter
nothing else mattered it didn’t matter what was happening in school for me it
what was happening in school for me it
what was happening in school for me it didn’t happen was you know relationships
didn’t happen was you know relationships
didn’t happen was you know relationships didn’t matter it was just like achieving
didn’t matter it was just like achieving
didn’t matter it was just like achieving that goal yeah and maybe comes back to
that goal yeah and maybe comes back to
that goal yeah and maybe comes back to like childhood or something where I just
like childhood or something where I just
like childhood or something where I just wanted to be a great athlete but when I
wanted to be a great athlete but when I
wanted to be a great athlete but when I get in that mind frame I guess I don’t
get in that mind frame I guess I don’t
get in that mind frame I guess I don’t know I just want to achieve the goal
know I just want to achieve the goal
know I just want to achieve the goal more than anything else and that’s
more than anything else and that’s
more than anything else and that’s that’s what I love to do
”
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