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Interview with Ash Koley: Marketing


you may recognize this band’s music from

you may recognize this band’s music from a spot on brothers and sisters or even

a spot on brothers and sisters or even

a spot on brothers and sisters or even Grey’s Anatomy not too shabby how was

Grey’s Anatomy not too shabby how was

Grey’s Anatomy not too shabby how was that a condom yep wait and she aspirated

that a condom yep wait and she aspirated

that a condom yep wait and she aspirated it condom dinner lon tagged hi I’m

it condom dinner lon tagged hi I’m

it condom dinner lon tagged hi I’m Rebecca Braden and welcome to

Rebecca Braden and welcome to

Rebecca Braden and welcome to watchmojo.com and today we’re speaking

watchmojo.com and today we’re speaking

watchmojo.com and today we’re speaking with ash koley about how they’re making

with ash koley about how they’re making

with ash koley about how they’re making themselves known and connecting with

themselves known and connecting with

themselves known and connecting with fans you guys have had your music

fans you guys have had your music

fans you guys have had your music featured on brothers and sisters and

featured on brothers and sisters and

featured on brothers and sisters and Grey’s Anatomy tell us how that came to

Grey’s Anatomy tell us how that came to

Grey’s Anatomy tell us how that came to be oh we have a really good team behind

be oh we have a really good team behind

be oh we have a really good team behind us network and Sony and a bunch of

us network and Sony and a bunch of

us network and Sony and a bunch of people that are working every day to get

people that are working every day to get

people that are working every day to get their artists songs in TV shows

their artists songs in TV shows

their artists songs in TV shows commercials and movies so it was just

commercials and movies so it was just

commercials and movies so it was just one of those things where we woke up

one of those things where we woke up

one of those things where we woke up with the email you know would you like

with the email you know would you like

with the email you know would you like to approve your song and grey’s anatomy

to approve your song and grey’s anatomy

to approve your song and grey’s anatomy and we said yep absolutely sent it along

and we said yep absolutely sent it along

and we said yep absolutely sent it along and then it just aired last night on the

and then it just aired last night on the

and then it just aired last night on the 7th so that was to school

what do you think our today’s artists

what do you think our today’s artists most valuable marketing tools I think

most valuable marketing tools I think

most valuable marketing tools I think the industry’s changed right I mean

the industry’s changed right I mean

the industry’s changed right I mean there’s so many outlets now for artists

there’s so many outlets now for artists

there’s so many outlets now for artists to get out there and so many other doors

to get out there and so many other doors

to get out there and so many other doors have shot so I think you know

have shot so I think you know

have shot so I think you know commercials television film any

commercials television film any

commercials television film any opportunity to get your song out there

opportunity to get your song out there

opportunity to get your song out there you kind of have to do it because you

you kind of have to do it because you

you kind of have to do it because you could look at there’s a lot of fine

could look at there’s a lot of fine

could look at there’s a lot of fine examples when it comes to the iTunes

examples when it comes to the iTunes

examples when it comes to the iTunes commercials where bands got a song on

commercials where bands got a song on

commercials where bands got a song on itunes commercial and that you never

itunes commercial and that you never

itunes commercial and that you never heard of them before and then all of a

heard of them before and then all of a

heard of them before and then all of a sudden bang you know they hit any

sudden bang you know they hit any

sudden bang you know they hit any ability you have to get your son out

ability you have to get your son out

ability you have to get your son out there you need to work as hard as you

there you need to work as hard as you

there you need to work as hard as you can to make that happen

how do you guys like to use social media

how do you guys like to use social media to connect with your fans Twitter lots

to connect with your fans Twitter lots

to connect with your fans Twitter lots of Twitter and Facebook and YouTube you

of Twitter and Facebook and YouTube you

of Twitter and Facebook and YouTube you know so we have all our videos on

know so we have all our videos on

know so we have all our videos on YouTube I love interacting with fans

YouTube I love interacting with fans

YouTube I love interacting with fans because you know without them we

because you know without them we

because you know without them we wouldn’t be wouldn’t be able to do what

wouldn’t be wouldn’t be able to do what

wouldn’t be wouldn’t be able to do what we do because they’re the people who are

we do because they’re the people who are

we do because they’re the people who are supporting our careers it’s great that

supporting our careers it’s great that

supporting our careers it’s great that instant access to your fans and it’s

instant access to your fans and it’s

instant access to your fans and it’s great for them to have instant access to

great for them to have instant access to

great for them to have instant access to you so and shoot a video put it up on

you so and shoot a video put it up on

you so and shoot a video put it up on YouTube instantaneously and give it to

YouTube instantaneously and give it to

YouTube instantaneously and give it to your fans where before you it’s a four

your fans where before you it’s a four

your fans where before you it’s a four month wait or video will be out in five

month wait or video will be out in five

month wait or video will be out in five months or and now you just do it at your

months or and now you just do it at your

months or and now you just do it at your own time

speaking of YouTube I did see the

speaking of YouTube I did see the bathroom series can you tell us a bit

bathroom series can you tell us a bit

bathroom series can you tell us a bit more about that I’m just were sitting

more about that I’m just were sitting

more about that I’m just were sitting around my apartments one time when phil

around my apartments one time when phil

around my apartments one time when phil was in toronto and we just had this idea

was in toronto and we just had this idea

was in toronto and we just had this idea to maybe record ourselves performing and

to maybe record ourselves performing and

to maybe record ourselves performing and put it up on youtube just like our other

put it up on youtube just like our other

put it up on youtube just like our other videos but make it kind of a like a live

videos but make it kind of a like a live

videos but make it kind of a like a live thing so that people could see that we

thing so that people could see that we

thing so that people could see that we really could play and there’s no tricks

really could play and there’s no tricks

really could play and there’s no tricks or anything so we thought oh the

or anything so we thought oh the

or anything so we thought oh the bathroom has good acoustics so why not

bathroom has good acoustics so why not

bathroom has good acoustics so why not just sit on the bathtub ledge put the

just sit on the bathtub ledge put the

just sit on the bathtub ledge put the camera on the radiator and the lamp in

camera on the radiator and the lamp in

camera on the radiator and the lamp in the sink and then there we go now I also

the sink and then there we go now I also

the sink and then there we go now I also saw you guys describe yourselves as

saw you guys describe yourselves as

saw you guys describe yourselves as nerds do you want to tell us why we’re

nerds do you want to tell us why we’re

nerds do you want to tell us why we’re nerds because we’re studio bombs we love

nerds because we’re studio bombs we love

nerds because we’re studio bombs we love to just sit in the studio and write and

to just sit in the studio and write and

to just sit in the studio and write and record and shoot silly little ridiculous

record and shoot silly little ridiculous

record and shoot silly little ridiculous videos that we do and I think that maybe

videos that we do and I think that maybe

videos that we do and I think that maybe makes us a nurse to some degree because

makes us a nurse to some degree because

makes us a nurse to some degree because if we’re not in the studio we go home

if we’re not in the studio we go home

if we’re not in the studio we go home another back sincere you know we don’t

another back sincere you know we don’t

another back sincere you know we don’t really go out and party and stuff it’s

really go out and party and stuff it’s

really go out and party and stuff it’s not that we don’t party at all it’s just

not that we don’t party at all it’s just

not that we don’t party at all it’s just that I think we have the most fun when

that I think we have the most fun when

that I think we have the most fun when we’re just sitting around being creative

we’re just sitting around being creative

we’re just sitting around being creative little nerds

when we’re the studio we’re working

when we’re the studio we’re working really hard and being ridiculous and

really hard and being ridiculous and

really hard and being ridiculous and dancing and singing and making each

dancing and singing and making each

dancing and singing and making each other laugh and all that kind of stuff

other laugh and all that kind of stuff

other laugh and all that kind of stuff and then when we’re at home we’re

and then when we’re at home we’re

and then when we’re at home we’re reading a book for six hours or catching

reading a book for six hours or catching

reading a book for six hours or catching up on a TV series and then calling each

up on a TV series and then calling each

up on a TV series and then calling each other to talk about it you know so I

other to talk about it you know so I

other to talk about it you know so I guess that’s what makes us in there

guess that’s what makes us in there

guess that’s what makes us in there isn’t real we’re owning up to it so it’s

isn’t real we’re owning up to it so it’s

isn’t real we’re owning up to it so it’s it’s all good

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