rise and shine it’s an espresso time good morning relief nation it’s Evan my
good morning relief nation it’s Evan my
good morning relief nation it’s Evan my one word is believe and I believe in you
one word is believe and I believe in you
one word is believe and I believe in you I believe in that amazing gift you have
I believe in that amazing gift you have
I believe in that amazing gift you have inside to you that needs to be shared
inside to you that needs to be shared
inside to you that needs to be shared with the world so let’s start the day
with the world so let’s start the day
with the world so let’s start the day off right together grab your cup of
off right together grab your cup of
off right together grab your cup of coffee and sit on today’s message enrich
coffee and sit on today’s message enrich
coffee and sit on today’s message enrich the lives of others over to you Steve
the lives of others over to you Steve
the lives of others over to you Steve Jobs there’s a lot of forces in life
Jobs there’s a lot of forces in life
Jobs there’s a lot of forces in life that tend to tend to funnel us down into
that tend to tend to funnel us down into
that tend to tend to funnel us down into this institutionalized path and where
this institutionalized path and where
this institutionalized path and where people you know and where people
people you know and where people
people you know and where people sometimes forget that that they’re very
sometimes forget that that they’re very
sometimes forget that that they’re very unique and that they have very unique
unique and that they have very unique
unique and that they have very unique feelings and perspectives and again it’s
feelings and perspectives and again it’s
feelings and perspectives and again it’s you know the whole computer industry
you know the whole computer industry
you know the whole computer industry wants to forget about the humanist side
wants to forget about the humanist side
wants to forget about the humanist side and just focus on the technology and a
and just focus on the technology and a
and just focus on the technology and a lot of our industry focuses just on more
lot of our industry focuses just on more
lot of our industry focuses just on more is better more megahertz and megabytes
is better more megahertz and megabytes
is better more megahertz and megabytes and you know speeds and feeds we call it
and you know speeds and feeds we call it
and you know speeds and feeds we call it but we think there’s a whole other side
but we think there’s a whole other side
but we think there’s a whole other side to the coin which is what do you do with
to the coin which is what do you do with
to the coin which is what do you do with these things can we do more than just
these things can we do more than just
these things can we do more than just spreadsheets and word processors can we
spreadsheets and word processors can we
spreadsheets and word processors can we help you express yourself in richer ways
help you express yourself in richer ways
help you express yourself in richer ways in your music in your movies in your
in your music in your movies in your
in your music in your movies in your photography and these kinds of things
photography and these kinds of things
photography and these kinds of things that people want to do I love this
that people want to do I love this
that people want to do I love this message and this is essentially what’s
message and this is essentially what’s
message and this is essentially what’s at the core of core selling what I talk
at the core of core selling what I talk
at the core of core selling what I talk about my book your one word it’s not
about my book your one word it’s not
about my book your one word it’s not just about selling the features it’s not
just about selling the features it’s not
just about selling the features it’s not about selling the benefits that works
about selling the benefits that works
about selling the benefits that works but it’s inefficient the best companies
but it’s inefficient the best companies
but it’s inefficient the best companies in the world the ones where you feel an
in the world the ones where you feel an
in the world the ones where you feel an affinity towards that you love or some
affinity towards that you love or some
affinity towards that you love or some reason it’s because you are attached to
reason it’s because you are attached to
reason it’s because you are attached to their core message so Steve Jobs in this
their core message so Steve Jobs in this
their core message so Steve Jobs in this video isn’t talking about how fast his
video isn’t talking about how fast his
video isn’t talking about how fast his computer is he’s not even talking about
computer is he’s not even talking about
computer is he’s not even talking about how more
how more
how more you can get your job done that’s
you can get your job done that’s
you can get your job done that’s features and that’s benefits features is
features and that’s benefits features is
features and that’s benefits features is our computers go this fast benefits are
our computers go this fast benefits are
our computers go this fast benefits are it’ll help you get your job done three
it’ll help you get your job done three
it’ll help you get your job done three times faster right what he’s talking
times faster right what he’s talking
times faster right what he’s talking about is something totally different
about is something totally different
about is something totally different it’s something totally on a higher level
it’s something totally on a higher level
it’s something totally on a higher level way more powerful that if you guys learn
way more powerful that if you guys learn
way more powerful that if you guys learn to bring us into your business it’s when
to bring us into your business it’s when
to bring us into your business it’s when your sales start to explode he’s talking
your sales start to explode he’s talking
your sales start to explode he’s talking about helping people express themselves
about helping people express themselves
about helping people express themselves he’s saying we believe in you you are a
he’s saying we believe in you you are a
he’s saying we believe in you you are a creator you’re gonna go off and make
creator you’re gonna go off and make
creator you’re gonna go off and make something amazing in the world we want
something amazing in the world we want
something amazing in the world we want to help you express that and that’s what
to help you express that and that’s what
to help you express that and that’s what we stand for is the business and that’s
we stand for is the business and that’s
we stand for is the business and that’s what our products help you do so now
what our products help you do so now
what our products help you do so now when you buy a map when you’re looking
when you buy a map when you’re looking
when you buy a map when you’re looking at Apple products you’re not just
at Apple products you’re not just
at Apple products you’re not just thinking is this gonna be the fastest
thinking is this gonna be the fastest
thinking is this gonna be the fastest thing it’s just gonna help me do my job
thing it’s just gonna help me do my job
thing it’s just gonna help me do my job faster no you think I’m a hero I’m gonna
faster no you think I’m a hero I’m gonna
faster no you think I’m a hero I’m gonna express myself I’m gonna create art I’m
express myself I’m gonna create art I’m
express myself I’m gonna create art I’m gonna change the world I’m gonna have a
gonna change the world I’m gonna have a
gonna change the world I’m gonna have a big impact that’s what you feel at least
big impact that’s what you feel at least
big impact that’s what you feel at least that’s the intent right that’s what
that’s the intent right that’s what
that’s the intent right that’s what Steve Jobs is trying to portray that’s
Steve Jobs is trying to portray that’s
Steve Jobs is trying to portray that’s what he believes it’s the intent is that
what he believes it’s the intent is that
what he believes it’s the intent is that when you pick up a Mac and you open it
when you pick up a Mac and you open it
when you pick up a Mac and you open it up and you start doing work you’re doing
up and you start doing work you’re doing
up and you start doing work you’re doing something important to change the world
something important to change the world
something important to change the world you’re doing something important to
you’re doing something important to
you’re doing something important to express yourself and get that thing
express yourself and get that thing
express yourself and get that thing inside out of you into the world that’s
inside out of you into the world that’s
inside out of you into the world that’s core selling that’s what it’s all about
core selling that’s what it’s all about
core selling that’s what it’s all about and when you can start to build that
and when you can start to build that
and when you can start to build that into your business when it’s not just
into your business when it’s not just
into your business when it’s not just about the products and service that you
about the products and service that you
about the products and service that you create but what you staying for as first
create but what you staying for as first
create but what you staying for as first human being and then you bring to your
human being and then you bring to your
human being and then you bring to your company that’s when you get loyal fans
company that’s when you get loyal fans
company that’s when you get loyal fans that’s when you get people buying from
that’s when you get people buying from
that’s when you get people buying from you without even looking at what the
you without even looking at what the
you without even looking at what the product or service does oh you’re cute
product or service does oh you’re cute
product or service does oh you’re cute up with the new product I’m instantly
up with the new product I’m instantly
up with the new product I’m instantly interested there are some of you who are
interested there are some of you who are
interested there are some of you who are watching these videos who are loyal
watching these videos who are loyal
watching these videos who are loyal subscribers who will watch any video
subscribers who will watch any video
subscribers who will watch any video that I put out because it’s coming for
that I put out because it’s coming for
that I put out because it’s coming for me because I’ve built up that trust
me because I’ve built up that trust
me because I’ve built up that trust because I’m about believing because you
because I’m about believing because you
because I’m about believing because you want to believe more and there’s the
want to believe more and there’s the
want to believe more and there’s the auto like the auto subscribe you oughta
auto like the auto subscribe you oughta
auto like the auto subscribe you oughta watch that next video now if I start
watch that next video now if I start
watch that next video now if I start doing a bad job if I start putting out
doing a bad job if I start putting out
doing a bad job if I start putting out anti belief content I start putting out
anti belief content I start putting out
anti belief content I start putting out hate against somebody maybe you start to
hate against somebody maybe you start to
hate against somebody maybe you start to question that but I’ve become a filter
question that but I’ve become a filter
question that but I’ve become a filter for a lot of you to say this is going to
for a lot of you to say this is going to
for a lot of you to say this is going to be a good video is gonna help me in my
be a good video is gonna help me in my
be a good video is gonna help me in my life and in my business and when I come
life and in my business and when I come
life and in my business and when I come up with a product a book a second book
up with a product a book a second book
up with a product a book a second book then it’s something that you’re
then it’s something that you’re
then it’s something that you’re interested in where it’s not about how
interested in where it’s not about how
interested in where it’s not about how many pay
many pay
many pay or in that block it’s not about oh
or in that block it’s not about oh
or in that block it’s not about oh there’s a cup the book cost ten dollars
there’s a cup the book cost ten dollars
there’s a cup the book cost ten dollars or fifteen or twenty like what’s the
or fifteen or twenty like what’s the
or fifteen or twenty like what’s the exact benefit that I’m gonna get out of
exact benefit that I’m gonna get out of
exact benefit that I’m gonna get out of this book but those aren’t the questions
this book but those aren’t the questions
this book but those aren’t the questions you’re asking like evans print out this
you’re asking like evans print out this
you’re asking like evans print out this book top ten I love top ten I’m gonna
book top ten I love top ten I’m gonna
book top ten I love top ten I’m gonna buy that book now that’s not all of you
buy that book now that’s not all of you
buy that book now that’s not all of you I get that there’s a certain segment but
I get that there’s a certain segment but
I get that there’s a certain segment but that’s what I want for your business I
that’s what I want for your business I
that’s what I want for your business I want the things you create to have a
want the things you create to have a
want the things you create to have a powerful emotion across all the people
powerful emotion across all the people
powerful emotion across all the people who are consuming your stuff consuming
who are consuming your stuff consuming
who are consuming your stuff consuming your content reading your blog follow me
your content reading your blog follow me
your content reading your blog follow me on social media buying your products and
on social media buying your products and
on social media buying your products and services visiting your website I want
services visiting your website I want
services visiting your website I want them to feel something what are they
them to feel something what are they
them to feel something what are they feeling when they’re working with your
feeling when they’re working with your
feeling when they’re working with your business you can transfer that emotion
business you can transfer that emotion
business you can transfer that emotion to an impact in their life that by
to an impact in their life that by
to an impact in their life that by looking at your product or service and
looking at your product or service and
looking at your product or service and makes them feel a certain way a good way
makes them feel a certain way a good way
makes them feel a certain way a good way about themselves
about themselves
about themselves you can change with that emotion onto
you can change with that emotion onto
you can change with that emotion onto them then by using the Mac it makes them
them then by using the Mac it makes them
them then by using the Mac it makes them feel like they’re expressing themselves
feel like they’re expressing themselves
feel like they’re expressing themselves that by just looking at the book and
that by just looking at the book and
that by just looking at the book and makes you feel more successful when you
makes you feel more successful when you
makes you feel more successful when you get to that place that’s where you win
get to that place that’s where you win
get to that place that’s where you win that’s where you have a huge impact
that’s where you have a huge impact
that’s where you have a huge impact that’s where it’s not just about the
that’s where it’s not just about the
that’s where it’s not just about the price anymore and I want that so badly
price anymore and I want that so badly
price anymore and I want that so badly for you I explain that concept of course
for you I explain that concept of course
for you I explain that concept of course selling in my book you’re one word I
selling in my book you’re one word I
selling in my book you’re one word I hope you check it out but if not just
hope you check it out but if not just
hope you check it out but if not just listen to Steve Jobs again play this
listen to Steve Jobs again play this
listen to Steve Jobs again play this message back and start to apply that
message back and start to apply that
message back and start to apply that concept to your business so the question
concept to your business so the question
concept to your business so the question today today is I’m curious what is the
today today is I’m curious what is the
today today is I’m curious what is the emotion that you’re trying to transfer
emotion that you’re trying to transfer
emotion that you’re trying to transfer to your clients what do you want people
to your clients what do you want people
to your clients what do you want people to feel when they consume something of
to feel when they consume something of
to feel when they consume something of yours what is that feeling that you’re
yours what is that feeling that you’re
yours what is that feeling that you’re trying to transfer over let me know
trying to transfer over let me know
trying to transfer over let me know leaving the comments below
leaving the comments below
leaving the comments below really curious to find out I also want
really curious to find out I also want
really curious to find out I also want to give a quick charter to Terry Whelan
to give a quick charter to Terry Whelan
to give a quick charter to Terry Whelan from Terry Williams blog spot.com Terry
from Terry Williams blog spot.com Terry
from Terry Williams blog spot.com Terry thank you so much for picking up a copy
thank you so much for picking up a copy
thank you so much for picking up a copy of my book your one word and posting
of my book your one word and posting
of my book your one word and posting that picture online
that picture online
that picture online I really really appreciate the support
I really really appreciate the support
I really really appreciate the support man and I hope you enjoyed the read so
man and I hope you enjoyed the read so
man and I hope you enjoyed the read so thank you guys again for watching I
thank you guys again for watching I
thank you guys again for watching I believe in you and I hope you continue
believe in you and I hope you continue
believe in you and I hope you continue to believe in yourself and whatever your
to believe in yourself and whatever your
to believe in yourself and whatever your one word is I’ll see you again tomorrow
one word is I’ll see you again tomorrow
one word is I’ll see you again tomorrow morning for another shot events Bessette
so one of the ideas that we had a few
so one of the ideas that we had a few years ago was that we would be better
years ago was that we would be better
years ago was that we would be better off with more and more people in our
off with more and more people in our
off with more and more people in our ecosystem and the best way to do that is
ecosystem and the best way to do that is
ecosystem and the best way to do that is to essentially help entrepreneurs be
to essentially help entrepreneurs be
to essentially help entrepreneurs be successful that doesn’t mean they’re
successful that doesn’t mean they’re
successful that doesn’t mean they’re captive to us they’re still gonna use
captive to us they’re still gonna use
captive to us they’re still gonna use competitor products and competitor ad
competitor products and competitor ad
competitor products and competitor ad systems and competitor platforms but it
systems and competitor platforms but it
systems and competitor platforms but it seems one of the things that people
seems one of the things that people
seems one of the things that people don’t understand when they view business
don’t understand when they view business
don’t understand when they view business is they assume that business is I’ll
is they assume that business is I’ll
is they assume that business is I’ll describe it it’s a zero-sum game but if
describe it it’s a zero-sum game but if
describe it it’s a zero-sum game but if company a wins company B loses I’ll tell
company a wins company B loses I’ll tell
company a wins company B loses I’ll tell you that when Yahoo was young and Terry
you that when Yahoo was young and Terry
you that when Yahoo was young and Terry Semel was running it whenever he and his
Semel was running it whenever he and his
Semel was running it whenever he and his company would win a deal I would call
company would win a deal I would call
company would win a deal I would call him to congratulate him and whenever we
him to congratulate him and whenever we
him to congratulate him and whenever we would win a deal he would call me to
would win a deal he would call me to
would win a deal he would call me to congratulate me now by the way we were
congratulate me now by the way we were
congratulate me now by the way we were tough competitors why would we do that
tough competitors why would we do that
tough competitors why would we do that because we both understood that we were
because we both understood that we were
because we both understood that we were building a larger market so you can
building a larger market so you can
building a larger market so you can understand our our goal as philanthropic
understand our our goal as philanthropic
understand our our goal as philanthropic you can understand it as making the
you can understand it as making the
you can understand it as making the world a better place but you can also
world a better place but you can also
world a better place but you can also understand it as self-interested in the
understand it as self-interested in the
understand it as self-interested in the building more people who understand the
building more people who understand the
building more people who understand the concepts of network computing and
concepts of network computing and
concepts of network computing and platforms and so forth benefits everyone
platforms and so forth benefits everyone
platforms and so forth benefits everyone including Google if you had to think of
including Google if you had to think of
including Google if you had to think of one word that’s most important to you or
one word that’s most important to you or
one word that’s most important to you or that sums you Apple that would be like a
that sums you Apple that would be like a
that sums you Apple that would be like a little beacon hey believe nation if you
little beacon hey believe nation if you
little beacon hey believe nation if you want to know what the most important one
want to know what the most important one
want to know what the most important one word is for Tony Robbins Gary Vaynerchuk
word is for Tony Robbins Gary Vaynerchuk
word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard
Oprah Winfrey will.i.am and Howard
Oprah Winfrey will.i.am and Howard Schultz I have a very special secret
Schultz I have a very special secret
Schultz I have a very special secret video for you check the description for
video for you check the description for
video for you check the description for details
”
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