we’re connected with the 60s so the most important thing that happened in the
important thing that happened in the
important thing that happened in the sixties in many ways obviously was great
sixties in many ways obviously was great
sixties in many ways obviously was great photography and all that but what was
photography and all that but what was
photography and all that but what was the Beatles also an incredible look
the Beatles also an incredible look
the Beatles also an incredible look actually a very mod looked particularly
actually a very mod looked particularly
actually a very mod looked particularly in the early days very sharp suits the
in the early days very sharp suits the
in the early days very sharp suits the hair was all very mod influenced so we
hair was all very mod influenced so we
hair was all very mod influenced so we do some very simple work we obviously
do some very simple work we obviously
do some very simple work we obviously like to give it added value so you know
like to give it added value so you know
like to give it added value so you know we’ll do like an iconic kind of print
we’ll do like an iconic kind of print
we’ll do like an iconic kind of print this kind of layered Polaroid con a look
this kind of layered Polaroid con a look
this kind of layered Polaroid con a look he’s really pop colors give it that kind
he’s really pop colors give it that kind
he’s really pop colors give it that kind of sixties feel which is great
of sixties feel which is great
of sixties feel which is great back in the 60s obviously offers it
back in the 60s obviously offers it
back in the 60s obviously offers it wasn’t there I’m Way too young for that
wasn’t there I’m Way too young for that
wasn’t there I’m Way too young for that I just look older but no from what I can
I just look older but no from what I can
I just look older but no from what I can see you know Carnaby Street was you
see you know Carnaby Street was you
see you know Carnaby Street was you agree of course I look 52 but I’m not
agree of course I look 52 but I’m not
agree of course I look 52 but I’m not actually I’m 21 so of course and the 60s
actually I’m 21 so of course and the 60s
actually I’m 21 so of course and the 60s was an amazing time Carnaby Street was
was an amazing time Carnaby Street was
was an amazing time Carnaby Street was the place to be and interestingly it’s
the place to be and interestingly it’s
the place to be and interestingly it’s come back I’d say 10 years ago no one
come back I’d say 10 years ago no one
come back I’d say 10 years ago no one was really going to Carnaby Street and
was really going to Carnaby Street and
was really going to Carnaby Street and that Carnaby Street is the place with
that Carnaby Street is the place with
that Carnaby Street is the place with all the great stores again back in the
all the great stores again back in the
all the great stores again back in the 60s that was the place to be seen it was
60s that was the place to be seen it was
60s that was the place to be seen it was to Kings Road it was Carnaby Street and
to Kings Road it was Carnaby Street and
to Kings Road it was Carnaby Street and of course that whole mod beatnik look
of course that whole mod beatnik look
of course that whole mod beatnik look had become by the mid sixties a little
had become by the mid sixties a little
had become by the mid sixties a little bit more mainstream and I mean we have
bit more mainstream and I mean we have
bit more mainstream and I mean we have to remember in the 60s it was it was the
to remember in the 60s it was it was the
to remember in the 60s it was it was the first time they’d been in the war then I
first time they’d been in the war then I
first time they’d been in the war then I was post-war 50s the 60s was the first
was post-war 50s the 60s was the first
was post-war 50s the 60s was the first era at decade so I went and when people
era at decade so I went and when people
era at decade so I went and when people going let’s have fun and there was the
going let’s have fun and there was the
going let’s have fun and there was the whole sexual revolution and you know
whole sexual revolution and you know
whole sexual revolution and you know actually if you were a clothing brand
actually if you were a clothing brand
actually if you were a clothing brand that was big and popular around that
that was big and popular around that
that was big and popular around that time you you epitomize that so Ben
time you you epitomize that so Ben
time you you epitomize that so Ben Sherman again was connected with the
Sherman again was connected with the
Sherman again was connected with the swinging sixties you know that’s what
swinging sixties you know that’s what
swinging sixties you know that’s what you wore and it wasn’t only that it was
you wore and it wasn’t only that it was
you wore and it wasn’t only that it was it was the shoes and the narrow trousers
it was the shoes and the narrow trousers
it was the shoes and the narrow trousers and
here’s the classic Ben Sherman
here’s the classic Ben Sherman three-finger button-down shirt with the
three-finger button-down shirt with the
three-finger button-down shirt with the classic button on the back the pops
classic button on the back the pops
classic button on the back the pops pleat and then we just drop in the
pleat and then we just drop in the
pleat and then we just drop in the Beatles thing this is pop culture
Beatles thing this is pop culture
Beatles thing this is pop culture fashion music clothing all in one
fashion music clothing all in one
fashion music clothing all in one garment in terms of subcultures I don’t
garment in terms of subcultures I don’t
garment in terms of subcultures I don’t think you can aim at those things we’re
think you can aim at those things we’re
think you can aim at those things we’re constantly challenging the values of
constantly challenging the values of
constantly challenging the values of what we have but we’ll always always
what we have but we’ll always always
what we have but we’ll always always have a hint and a nod to the past in
have a hint and a nod to the past in
have a hint and a nod to the past in where scar and Brit pop has kind of
where scar and Brit pop has kind of
where scar and Brit pop has kind of faded away the mod look and mod culture
faded away the mod look and mod culture
faded away the mod look and mod culture has seemed to remain very very strong
mod culture is about looking good being
mod culture is about looking good being the most important thing music how you
the most important thing music how you
the most important thing music how you look are the two most important things
look are the two most important things
look are the two most important things mods lovely they they spend a lot of
mods lovely they they spend a lot of
mods lovely they they spend a lot of time on their hair and every detail and
time on their hair and every detail and
time on their hair and every detail and looking sharp and they really cared
looking sharp and they really cared
looking sharp and they really cared about that and that’s kind of not to say
about that and that’s kind of not to say
about that and that’s kind of not to say necessary to look but the the philosophy
necessary to look but the the philosophy
necessary to look but the the philosophy is what we’ve try and carried forward
is what we’ve try and carried forward
is what we’ve try and carried forward because that still remains relevant
because that still remains relevant
because that still remains relevant today it all started back when Ben
today it all started back when Ben
today it all started back when Ben Sherman himself went over to America he
Sherman himself went over to America he
Sherman himself went over to America he went over there and I think he just came
went over there and I think he just came
went over there and I think he just came back he spotted this shirt which was the
back he spotted this shirt which was the
back he spotted this shirt which was the button-down shirt and the reason the
button-down shirt and the reason the
button-down shirt and the reason the shirt was has a button-down on it
shirt was has a button-down on it
shirt was has a button-down on it his original was because of the polo
his original was because of the polo
his original was because of the polo players and the polo players for tolas
players and the polo players for tolas
players and the polo players for tolas used to flip up in the wind
used to flip up in the wind
used to flip up in the wind so they put buttons on them and I don’t
so they put buttons on them and I don’t
so they put buttons on them and I don’t know why Ben Sherman thought this was
know why Ben Sherman thought this was
know why Ben Sherman thought this was interesting but to him this was a
interesting but to him this was a
interesting but to him this was a beautiful shirt and of course we know it
beautiful shirt and of course we know it
beautiful shirt and of course we know it is now but I think he had the vision to
is now but I think he had the vision to
is now but I think he had the vision to kind of see something in that so he came
kind of see something in that so he came
kind of see something in that so he came back and simply started making those
back and simply started making those
back and simply started making those shirts they call it the three fingered
shirts they call it the three fingered
shirts they call it the three fingered collar so we measure it by putting three
collar so we measure it by putting three
collar so we measure it by putting three fingers into the collar and if it had
fingers into the collar and if it had
fingers into the collar and if it had three fingers fit perfectly
three fingers fit perfectly
three fingers fit perfectly that’s a Ben Sherman shirt obviously if
that’s a Ben Sherman shirt obviously if
that’s a Ben Sherman shirt obviously if you’ve got really fat fingers or really
you’ve got really fat fingers or really
you’ve got really fat fingers or really thin ones it’s not gonna work for the
thin ones it’s not gonna work for the
thin ones it’s not gonna work for the average to loose thinking
average to loose thinking
average to loose thinking Conte as they say the rest is history
”
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