to
have you ever threatened someone who
the coconut comes
so he has to give us fear
because the coconut is coming from
very much very much time with onion
you know agoglia thiago already said in
his famous engravings that the coconut was coming
and it was a matter of superstitions that the
parents and the elderly
metheny the boys and girls to the head
so they are afraid of their future
I’m going to teach everything
how was my world
I already have many years worth as it was
my world at your age
ok and that’s why I’m going to put a
announcement of a company like
you know it’s worth it was apple you hear da
just do not go you heard noise and boxwood
here what you see is a 1984 image
Worth 1984
it was also an orwell book not that
he was a writer talking about osuna
Big Brother
it’s okay then the whole brother theory comes
of orwell is worth here you see what they are
representing is the companies that had
at that time
specifically try to represent ibm
ibm was the computer giant of
that era and what the
girl is apple is a company that is
starting and that you wanted to load the
system is worth what you see here was what
that I lived when now when I was
small as others go small forgiveness
ok when I was young like you in
a fight between companies is to say the
companies struggled to be the best
differentiating or how could they be worth
what happens now that companies by
noses are changing and they are going to have
to innovate and they do it in a way that
it’s very simple that now you are going to see
I have taken your application forms
to enter the telex I have seen that
many want to be teachers wants to be
engineers want to be an actress is that their
professors who are believed to be biologists
writers journalists a series of
more or less traditional races
what I want to say is that perfect
it is worth it but try to be one
differently not as they were in the
past
or tvn so you can see how they have
changed
it turns out that the 2014 thirty years
after these two companies that
they are so bad they made that piece
announced voucher have come to an
consensus and now they work together well the
base of all this are three words that
I want those in the head and
there comes a little the theme of coconut vale
first the collaboration that is the
playing field where we have to play
when we want to work
worth the co-creation that the strategy
of game and on the other hand innovation
which is the result of all this game
but do not worry, it’s worth you and
You are already co-creators and I am going to
give some examples of why I’m already
good co-creators
you know like makin nike and term with
six
the gadget this one that is capable of
put the beach is able to measure
distances
if they tell us what physical effort I am
doing all this well this is the
typical example of co-creation that is
a traditional shoe company is
has joined a technology company
to develop a new product that
all this has meant that in the year of
launch of this small sensor the
the market share of Nike step
47 57 percent that is he sold the
of God it is better simply by adding
technology to this type of beach
a little further and they have managed to
you and you as consumers
also be part of the game
that is to say you and you can
collaborate and create beachbirds for this
brand
another example in this case of technology
is the google phone
ok is a phone in which what
have asked all the people that you are and
that you use browsers to say
what modules would you need that
riesch that was our phone is
say or you are giving the option to
personalize the phone
posta put it this example to tell
that this is a failed innovation
ok not everything we create goes to
work but that’s why I do not
despair from this phone has not
gone to the market and probably not
come out now do not worry
if you ever get wrong, fifa
jacques
the third example that I want to put on
cooperation is this that you see here is
a typical web example that says cases
and I arrived here where you and
you can participate in challenges that
they put big companies in this portal
you can discharged and you can help
companies like microsoft like
technological as Motorola are going to
put technological challenges and does not have
idea of how to fix it
in exchange for it they are a reward
have already given more than seven
millions of dollars in prizes
etcetera etcetera
this with this what he wants to say is that
right now you and you too
you can cochlear and you can start
work with large companies in a
super simple way
apart from the cooperation I want you
teach also what is the
collaboration is valid and collaboration in
this case the companies has modified the
the way they work and now we are
tiny companies that we work with
other small businesses to add not
worth is what is called crowdsourcing
that many of these professionals
they work together for all this well
I could put two examples but I
love that is the anabella foundation
is worth the foundation ana vela is
composed of women as they say and
says very well survivors is
say they are women who have been
abused and they have got
joining and collaborating together
get a new job and a job and
get out of all this scourge that is the
gender violence as it has
got
generating a company and working with
large companies in this case by
example collaborate with danone and danone
hires them so they can develop
all his all his activity and one last
example what I want to put you is this that
you see here
you know how many languages there are in the world
approximately 6,500 languages are in the
world languages languages the world
you know how many languages are in
risk of exclusion exclusion
forgiveness at risk of disappearance to the
3 thousand 500 that is to say 50% of the languages
are at risk of extinction
ok and one of them is this that you see
here it’s worth
curiously the Asturian vale is in
exclusion risk
portals like this allow us to
you and you collaborate for a
common goal that is the development of
some good project and that works the
society
I recommend that you enter yes that your
deposits worth or just wanted
tell you all this, not creating and
collaborating
you can carry forward is to say that the
monsters do not exist but if the coconut
okay
many thanks
[Applause]
to
to
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