[Music]
an entrepreneur here and in China has
the same qualities the same
skills the same way of being and of
look also have the same
obsessions hobyo
among them is the investigate search
answers on a permanent basis
tireless and even sometimes insatiable in
my search
I have read many books about self-help
for entrepreneurs
obvious that I read a millionaire woman and
does not even the millionaire of the door
next there was a millionaire side
but he gave me some guidelines including the
wonderful book of oppenheimer created
die that opened my eyes but all
they agreed on something something very important
I’ve seen writers faces over here
there you will like this a lot
all agreed on the power of the
word they said the word verbatim
he is omnipotent
another said you have to have the ability
of self influence then I said
well this should not be so crazy
because psychologists use a
procedure that the reinforcement that
they use a stimulus a reinforcer
worth the redundancy so that to have
a behavior that repeats a behavior
in the future it may well be true
that the word has great power
this power to influence can be
positive and negative
We can all tell each other good things and
bad things
towards ourselves and this too
happens in the business world the
companies can also have a
positive or negative view is
can create a positive environment in the
which can develop and work
from another perspective
it’s like that we end up voting
by the way politician at some point
because the power of the word in the
media makes us that
let’s go to them that we understand that
that is the most important thing as well as
that is possible it is also possible that
we create a new paradigm
the entrepreneur change that paradigm that
traditional businessman model to a
new businessman an looking businessman
the well-being that flows towards the
wellness and so my life comes a
book that I was not looking for is
looking for the wrong section of the
library that gave the water and the
conscience I do not remember the name such
what but water and awareness in the themes
keys that is the book addresses and the book
spoke about motorcycle
I do not know if anyone has heard about
motorcycle on a motorcycle was a Japanese doctor who
in 1994 he did an experiment like drops
of water from different sources and
pure springs of water springs
winners also from contaminated water
the photograph and looked at it
microscopically and discovered on motorcycle
discovered that all the all the drops
of water from pure water sources or
pure springs that had not been
intervened with no stimulus
external that is not nature form
perfect figures like this is the
word and says love why because
also on a motorcycle and in the experiment
these drops of water exposed to words in
this case the love exposed them to sound and
he exposed them to images the same thing happened
the images words and sounds positive
they generated beautiful figures in these flakes
of snow and negative words
negative images otherwise figures
amorphous but she said that the
the water had the possibility of
transform sa is to say if we put it
positive stimulus is going to transform
in something good
the water will be clear and will give these
wonderful figures
that photo is a picture of a child of
nine years in Cochabamba that during
all 2016 did the experiment by
chance came to aemoto her teacher
he asked them to investigate something about
positive and the negative and found in
google beautiful google moto and then
They decided to do the experiment with their
partner and a year put in a
jar with cooked water and
because that’s the way to do the
I experience the word I love you and in the
another bottle for single stupid word and
this is the result of one year of that
of that water exposed words I do not know
if scientifically he will be summoned
but the experiment of a boy of nine
years and what he had read to me
he clicked and and this clip was that the
word really has a power
transformer and that you may have
a transforming power then to me
table and I was born with the idea that it is possible
that we can demystify the image and
conception of this entrepreneur or
traditional businessman towards this
entrepreneur or businessman looking for the
well-being that has a new look of
the market economy currently
is happening that is the look of the
entrepreneur or entrepreneur of 3,000
impact that seeks not only
profitability but also seeks two
things more impact social impact
environmental
then it is possible that we
dignify also and we can achieve
that this entrepreneur has another look and
if possible but it is a decision
we have to start this
process through the word
Well Rodrigo said that millennials
which are the new generation
I went super scraping they say that
in a law consultation says that 2025
75% of the population is going to be my
firewood and that’s going to be 75 percent
of that is the world’s workforce and
also the strength of the demand of
world and these thousand in already have a new
look not only in your habits of
consumption not only in its way of being
but also in their values the values
of the millennia are different from the
values of past generations
they have more important values of
social commitment transparency
sustainability are fought by the middle
environment to protect it because they know that
your children are going to find a land
contaminated then they have another look
and other values that are much more
important that you only earn silver but
Why these looks and evangelizing
Mine is crazy with her story the water
not because there are things very well
during today in Latin America and 22
millions of young people who are not
studying or working that too
happens in Bolivia 140 thousand young people today
does not study or work and 80 thousand live in
Santa Cruz
According to United Nations data for January
last year
I imagine that it has increased a bit
more but it is a figure that terrifies 80 thousand
young people in santa cruz who do nothing
what possibilities and opportunities
they have a significant number and another
number that affected me also when
I read it in a company background newsletter
in March of this year it was that they published
the list of your statistics
companies when they register etcetera and
My simple logic grandfather 10 million
inhabitants registered companies 275,000
a little more one-person companies
221,000 but what happens is to say that 10
millions of inhabitants are on the
shoulders of 221 thousand people
if we see it literally let’s say
unipersonal but what gave me more
fear was that of that 275 thousand 200 thousand
companies are buying and selling
It’s fine because we need to buy and
Acquire the new different product
I’m not against cesc but more
80 percent of the company is saying
that in Bolivia we are not producing nor
giving added value
we are not innovating we are not creating
says it is create or die
those data to me have made me like that with
this complex evangelization and believe
that we really need to change
this paradigm the word builds
build conscience builds
imaginary concludes paradigms then
important that we change and
let’s demystify this concept of
traditional businessman who only wants
silver for this businessman who also
seeks social impact environmental impact
in this search
550 days ago we counted a group of
entrepreneurs
we started a triple impact company
We decided to make our own
experiment and we decided to create box bike
volkswagen that is a company
urban courier on bicycle les
we want to say that it is not easy
but it is possible it is possible to do this
type of companies in the country only
you have to change everything started with a
coffee that from now on is
heritage demystifying by changing the
conception looking forward towards
the East
this new conception that is triple
impact on the environmental issue
We decided in our company that we were going
to use bicycles instead of motorcycles
and so we reduce emissions to zero
carbon but also in the process
internal company we introduce
many aspects that go in that line
consistent with the environmental line by
example the saddlebags the backpacks are
all made with tire tires
truck mixes the paper of the
guide where you send your invitation
for your event a piece of paper made with
recycled paper made by hand by another
entrepreneurship all our furniture in
our little office that is pretty
small are made with wooden pallets
recycled
then the important coherence in the
process is not just an aspect but
be coherent throughout the system
Of course it costs us more to buy
the reams of recycled paper but it’s
part of the process is part of the
coherence that there has to be in the
social aspect
We decided to generate employment sources
flexible in our country
Unfortunately, there are no
opportunities like in countries like
europe or united states that one can
work for hours
the law does not allow is does not work last
completed full time that the
companies prefer to hire someone
full time of course it’s going to
pay the same
In this case, what we did was
generate flexible schedules is to say that
we passed the schedules of the boys
according to their class schedules so they
can study and work at the same time and
obviously we have all taxes
of law the whole story that should
perform as in a normal job
because it ‘s a normal job like
any other and in the aspect
economic that we are fighting there was
the idea was to get two customers
massive mass that can help us
have this stability and profitability
we have one we are fine
process with the second hopefully be
possible
it’s difficult but you can do it
triple impact we also include
technology
technology is very important for
me is to save 14 steps that have to be
way manual
we are an anecdote subject we made
the guides with that chemical paper like
the beautiful guides of the great
multinationals that are in the country
We used it two days because it was impossible
come to hand every day the guide
then we produce technology
at the beginning it was local technology with
guys here who did in soho
he helped us print everything but now
we use we do not connect with ones
young people with a startup in lebanon
but a platform connected to its
free application we already use 14 passes and
we can track the guys and
we can have immediate reports to the
hour that we want or that is the link
Technology helps us to be better
then we did and it is possible
we believe that it is possible
demystify change in the world
there are currently only 1996 and companies
with this model certified as a company
Once the system according to the platform
system see in 50 countries and with 130
different industries different items
however only the united states and
Italy are the countries that have
regulation for this type of employment
because obviously it has a lattice
different than a normal company has to
have a specific regulation
different more flexible that drives it
not that they are not probably
argentina be the first in america
latina is in that process to have
a specific regulation for companies
triple impact
these companies have something very
interesting that they do not have all the
companies do not have a unit
social responsibility do not have a
office or something but they in all the
process and in all the activity of the
company introduce the social impact
the environmental impact is the DNA of your
company really then we
we believe that it is possible
demystify recreate
revolution of the entrepreneur paradigm
a different revolution with with this
vision of the new with
my market that requires and demands that
companies are companies that flow
to the welfare not only to the
final individual welfare be the
real welfare of the community
then I brought them a gift underneath
from their chairs table sorry
they are little bottles with a word that
I want you to take it and take it
nothing is going to happen has not taken anything
it’s just for you to know that
You can start yourselves
demystify to change and generate new
paradigms of their own perspectives
of their own looks
you can do it all remember
we can all change the look and the
perspective is ours our choice
it’s an option like in democracy
we choose or we do not do it or
we become standing water in a
swamp
we become oxygenated water that
flow towards well-being
At the end of the account we are all 70
hundred water in our body and the
possibility of adapting or flowing
towards the word that we want that
we imagine being top 1
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