good morning mission my name is Evan Carmichael buy one word and believe as I
Carmichael buy one word and believe as I
Carmichael buy one word and believe as I believe that monsters will solve all of
believe that monsters will solve all of
believe that monsters will solve all of the world’s major problems so Hilton on
the world’s major problems so Hilton on
the world’s major problems so Hilton on your journey
your journey
your journey today’s messages create the best
today’s messages create the best
today’s messages create the best products over two buildings amigo
every product we do is absolutely as
every product we do is absolutely as capable as it can possibly be
capable as it can possibly be
capable as it can possibly be you know there’s none Oh holding back we
you know there’s none Oh holding back we
you know there’s none Oh holding back we are the people at Microsoft come into
are the people at Microsoft come into
are the people at Microsoft come into work every day building the best
work every day building the best
work every day building the best products they can and they’re very proud
products they can and they’re very proud
products they can and they’re very proud you go out go into schools and see how
you go out go into schools and see how
you go out go into schools and see how kids are using this stuff going ask
kids are using this stuff going ask
kids are using this stuff going ask people about how their jobs have teams
people about how their jobs have teams
people about how their jobs have teams because of the personal computer you
because of the personal computer you
because of the personal computer you know we’re sitting there listening to
know we’re sitting there listening to
know we’re sitting there listening to our customers saying how they’d like to
our customers saying how they’d like to
our customers saying how they’d like to make things better so we’re we do
make things better so we’re we do
make things better so we’re we do absolutely our best job and in fact
absolutely our best job and in fact
absolutely our best job and in fact that’s why we’ve been successful you
that’s why we’ve been successful you
that’s why we’ve been successful you know anybody who holds back in this
know anybody who holds back in this
know anybody who holds back in this business isn’t going to be around for
business isn’t going to be around for
business isn’t going to be around for long because this is a business where
long because this is a business where
long because this is a business where you always have to be moving at a very
you always have to be moving at a very
you always have to be moving at a very rapid pace the number one little easy
rapid pace the number one little easy
rapid pace the number one little easy money right on this is one of the most
money right on this is one of the most
money right on this is one of the most basic rules is the system we’re going to
basic rules is the system we’re going to
basic rules is the system we’re going to provide the mobile campaign so the
provide the mobile campaign so the
provide the mobile campaign so the better your fire service is the more
better your fire service is the more
better your fire service is the more it’s helping people divorce providing
it’s helping people divorce providing
it’s helping people divorce providing value the more your business is a
value the more your business is a
value the more your business is a growing part the challenge is for a lot
growing part the challenge is for a lot
growing part the challenge is for a lot of you guys your product or service is
of you guys your product or service is
of you guys your product or service is it’s actually that good it’s okay maybe
it’s actually that good it’s okay maybe
it’s actually that good it’s okay maybe get some results leave until the early
get some results leave until the early
get some results leave until the early days but it isn’t actually that good yes
days but it isn’t actually that good yes
days but it isn’t actually that good yes and the market is the test
and the market is the test
and the market is the test when you put it out there people start
when you put it out there people start
when you put it out there people start using your product are they getting a
using your product are they getting a
using your product are they getting a result it should be something that when
result it should be something that when
result it should be something that when they use your product or use your
they use your product or use your
they use your product or use your service it’s instantly noticeable the
service it’s instantly noticeable the
service it’s instantly noticeable the value at top and that’s how to return
value at top and that’s how to return
value at top and that’s how to return someone who has no brand name don’t
someone who has no brand name don’t
someone who has no brand name don’t recognition coming out of you know left
recognition coming out of you know left
recognition coming out of you know left field nobody’s ever heard of this person
field nobody’s ever heard of this person
field nobody’s ever heard of this person has no reputation in the industry can
has no reputation in the industry can
has no reputation in the industry can still win because it’s providing so much
still win because it’s providing so much
still win because it’s providing so much in seeing value the example of poisonous
in seeing value the example of poisonous
in seeing value the example of poisonous M&Ms is called into various radio
M&Ms is called into various radio
M&Ms is called into various radio stations and it uses think name he calls
stations and it uses think name he calls
stations and it uses think name he calls it on LL Cool J’s show elephant
it on LL Cool J’s show elephant
it on LL Cool J’s show elephant returning of Georgia show and he wanted
returning of Georgia show and he wanted
returning of Georgia show and he wanted to rock for him and he called in here
to rock for him and he called in here
to rock for him and he called in here some big names and essence wrapping it
some big names and essence wrapping it
some big names and essence wrapping it is only one but then you’re really good
is only one but then you’re really good
is only one but then you’re really good like you’re really really good you
like you’re really really good you
like you’re really really good you should be auditioning you should be
should be auditioning you should be
should be auditioning you should be getting a record deal you should really
getting a record deal you should really
getting a record deal you should really focus on this talented you got we’ve got
focus on this talented you got we’ve got
focus on this talented you got we’ve got something
something
something of course evidence you know one of the
of course evidence you know one of the
of course evidence you know one of the best rappers in the world but the talent
best rappers in the world but the talent
best rappers in the world but the talent was immediately noticeable even if they
was immediately noticeable even if they
was immediately noticeable even if they had no idea that was Eminem and so can
had no idea that was Eminem and so can
had no idea that was Eminem and so can you create on that level
you create on that level
you create on that level are you currently making a product or
are you currently making a product or
are you currently making a product or service that is on that level to that
service that is on that level to that
service that is on that level to that when somebody immediately uses it the
when somebody immediately uses it the
when somebody immediately uses it the existing thing guys I can logical pitch
existing thing guys I can logical pitch
existing thing guys I can logical pitch me all time with their products their
me all time with their products their
me all time with their products their software their apps their tools their
software their apps their tools their
software their apps their tools their services all the time I get emails every
services all the time I get emails every
services all the time I get emails every single day with engines of different
single day with engines of different
single day with engines of different products and some of I look at and I’m
products and some of I look at and I’m
products and some of I look at and I’m not impressed
not impressed
not impressed it’s very early stage it doesn’t provide
it’s very early stage it doesn’t provide
it’s very early stage it doesn’t provide me enough god I love I love tools that
me enough god I love I love tools that
me enough god I love I love tools that help save you time and if I’m using a
help save you time and if I’m using a
help save you time and if I’m using a tool that will save you time will tell
tool that will save you time will tell
tool that will save you time will tell people about it a puzzle guys I’m new to
people about it a puzzle guys I’m new to
people about it a puzzle guys I’m new to tell
tell
tell trying to tell people my network
trying to tell people my network
trying to tell people my network business pot this service because doing
business pot this service because doing
business pot this service because doing so much bad for me
so much bad for me
so much bad for me probably is what you’re sending me is
probably is what you’re sending me is
probably is what you’re sending me is not to be crazy done and that’s okay for
not to be crazy done and that’s okay for
not to be crazy done and that’s okay for now it’s an opportunity to bet this is
now it’s an opportunity to bet this is
now it’s an opportunity to bet this is where you are now there’s very little
where you are now there’s very little
where you are now there’s very little market acceptance people are loving what
market acceptance people are loving what
market acceptance people are loving what you’re doing improve it make it better
you’re doing improve it make it better
you’re doing improve it make it better listen to feedback put it back into the
listen to feedback put it back into the
listen to feedback put it back into the next version at the end of the day you
next version at the end of the day you
next version at the end of the day you have to create a great product PR will
have to create a great product PR will
have to create a great product PR will help you market will help you you know
help you market will help you you know
help you market will help you you know but at the end of the day some pieces
but at the end of the day some pieces
but at the end of the day some pieces this thing actually work does this thing
this thing actually work does this thing
this thing actually work does this thing action solve a problem and you may love
action solve a problem and you may love
action solve a problem and you may love it you may think it’s the best thing in
it you may think it’s the best thing in
it you may think it’s the best thing in the world but if you have something that
the world but if you have something that
the world but if you have something that you absolutely love that is not serving
you absolutely love that is not serving
you absolutely love that is not serving the needs of a market you just have a
the needs of a market you just have a
the needs of a market you just have a option you don’t have a business
option you don’t have a business
option you don’t have a business successful come from both you have to
successful come from both you have to
successful come from both you have to love what you do and ask the environment
love what you do and ask the environment
love what you do and ask the environment for it let me huge is Emma hop it is
for it let me huge is Emma hop it is
for it let me huge is Emma hop it is just a market forward you don’t like it
just a market forward you don’t like it
just a market forward you don’t like it you’re not going to have success as
you’re not going to have success as
you’re not going to have success as people who love that visible question
people who love that visible question
people who love that visible question both what would you do market for it
both what would you do market for it
both what would you do market for it combine those things by seeing value so
combine those things by seeing value so
combine those things by seeing value so the question today is I’m curious I want
the question today is I’m curious I want
the question today is I’m curious I want to know a product that you recently
to know a product that you recently
to know a product that you recently bought that you love those providing the
bought that you love those providing the
bought that you love those providing the same value to you for some reason I want
same value to you for some reason I want
same value to you for some reason I want you to share it up don’t put your own
you to share it up don’t put your own
you to share it up don’t put your own products I want to part with somebody
products I want to part with somebody
products I want to part with somebody else if you bought that you absolutely
else if you bought that you absolutely
else if you bought that you absolutely love and what I’m hopefully we do is
love and what I’m hopefully we do is
love and what I’m hopefully we do is kind of learn look these are companies
kind of learn look these are companies
kind of learn look these are companies to a creating brick box which will be
to a creating brick box which will be
to a creating brick box which will be learning them and apply our own business
learning them and apply our own business
learning them and apply our own business a concept of model success leave it on
a concept of model success leave it on
a concept of model success leave it on top still all villagers upon that I also
top still all villagers upon that I also
top still all villagers upon that I also want to give a quick shout out to Devon
want to give a quick shout out to Devon
want to give a quick shout out to Devon trees Devon thank you so much you’re
trees Devon thank you so much you’re
trees Devon thank you so much you’re picking up the audio versions of myself
picking up the audio versions of myself
picking up the audio versions of myself here one word and posted a review on is
here one word and posted a review on is
here one word and posted a review on is my new Instagram page I really
my new Instagram page I really
my new Instagram page I really appreciated van
appreciated van
appreciated van I’m so glad you enjoyed my phone so
I’m so glad you enjoyed my phone so
I’m so glad you enjoyed my phone so thank you guys so much for watching I
thank you guys so much for watching I
thank you guys so much for watching I believe in you I’ll continue to believe
believe in you I’ll continue to believe
believe in you I’ll continue to believe in yourself and whenever you’re one
in yourself and whenever you’re one
in yourself and whenever you’re one where it is much love and I’ll see you
where it is much love and I’ll see you
where it is much love and I’ll see you again tomorrow morning for another shot
again tomorrow morning for another shot
again tomorrow morning for another shot of espresso if you look at the the
of espresso if you look at the the
of espresso if you look at the the company’s been in Dara over decades they
company’s been in Dara over decades they
company’s been in Dara over decades they tend to win on product it is true that
tend to win on product it is true that
tend to win on product it is true that it is critical to get sales and
it is critical to get sales and
it is critical to get sales and marketing right because without that you
marketing right because without that you
marketing right because without that you just don’t get the flywheel going but I
just don’t get the flywheel going but I
just don’t get the flywheel going but I you know like the most valuable tech
you know like the most valuable tech
you know like the most valuable tech company in the world is Apple and I
company in the world is Apple and I
company in the world is Apple and I think they may like just the best
think they may like just the best
think they may like just the best products across the board I don’t know
products across the board I don’t know
products across the board I don’t know if Google is still number two but I
if Google is still number two but I
if Google is still number two but I think like Google search dominates
think like Google search dominates
think like Google search dominates everything else and also like most like
everything else and also like most like
everything else and also like most like Gmail and Google Maps dominated
Gmail and Google Maps dominated
Gmail and Google Maps dominated respective products
respective products
respective products I think Airbnb one on product I think
I think Airbnb one on product I think
I think Airbnb one on product I think that Facebook although they came late to
that Facebook although they came late to
that Facebook although they came late to the game had like the best product by
the game had like the best product by
the game had like the best product by far and they’ve and they’ve managed to
far and they’ve and they’ve managed to
far and they’ve and they’ve managed to expand that so I think I don’t ever try
expand that so I think I don’t ever try
expand that so I think I don’t ever try to let people off the hook for sales and
to let people off the hook for sales and
to let people off the hook for sales and marketing because if you build the best
marketing because if you build the best
marketing because if you build the best product in the world and don’t get
product in the world and don’t get
product in the world and don’t get anyone to use it that still kind of
anyone to use it that still kind of
anyone to use it that still kind of sucks but the I think it is very hard to
sucks but the I think it is very hard to
sucks but the I think it is very hard to win in the long long term without the
win in the long long term without the
win in the long long term without the best product I think that you can get
best product I think that you can get
best product I think that you can get acquired two years in because you had a
acquired two years in because you had a
acquired two years in because you had a really good like press or marketing
really good like press or marketing
really good like press or marketing strategy but that does not that is not
strategy but that does not that is not
strategy but that does not that is not how you create certain enduring value
how you create certain enduring value
how you create certain enduring value eventually sort of these things converge
eventually sort of these things converge
eventually sort of these things converge the key thing for us was the product and
the key thing for us was the product and
the key thing for us was the product and our whole focus for the first 10 years
our whole focus for the first 10 years
our whole focus for the first 10 years of the company was building a better
of the company was building a better
of the company was building a better mousetrap having a better running shoe
mousetrap having a better running shoe
mousetrap having a better running shoe having a better festival should having
having a better festival should having
having a better festival should having more cushioning in different shoes and
more cushioning in different shoes and
more cushioning in different shoes and innovating like every six months and
innovating like every six months and
innovating like every six months and spending a lot of money and research and
spending a lot of money and research and
spending a lot of money and research and development spending a lot of money in a
development spending a lot of money in a
development spending a lot of money in a lab and the product process really was
lab and the product process really was
lab and the product process really was developed far in advance of anything
developed far in advance of anything
developed far in advance of anything else that we did we don’t believe
else that we did we don’t believe
else that we did we don’t believe there’s a tension between products and
there’s a tension between products and
there’s a tension between products and business we believe there’s a staging
business we believe there’s a staging
business we believe there’s a staging which is in this industry you don’t have
which is in this industry you don’t have
which is in this industry you don’t have a business until you have a product in
a business until you have a product in
a business until you have a product in particular you don’t have a business
particular you don’t have a business
particular you don’t have a business so you have a product that a lot of
so you have a product that a lot of
so you have a product that a lot of people want we have this concept we use
people want we have this concept we use
people want we have this concept we use a term product market fit which is
a term product market fit which is
a term product market fit which is basically you have a product that the
basically you have a product that the
basically you have a product that the market wants and you can tell because
market wants and you can tell because
market wants and you can tell because the market is pulling the product and
the market is pulling the product and
the market is pulling the product and until you have that time spent building
until you have that time spent building
until you have that time spent building the business around the product is
the business around the product is
the business around the product is pointless because it’s not going to go
pointless because it’s not going to go
pointless because it’s not going to go anywhere like best case it’s going to be
anywhere like best case it’s going to be
anywhere like best case it’s going to be a zombie there’s a lot of companies are
a zombie there’s a lot of companies are
a zombie there’s a lot of companies are in the valley as a lot of companies in
in the valley as a lot of companies in
in the valley as a lot of companies in the valley and elsewhere that are you
the valley and elsewhere that are you
the valley and elsewhere that are you know 25 50 75 people they’ve got a
know 25 50 75 people they’ve got a
know 25 50 75 people they’ve got a product nobody really wants it they sell
product nobody really wants it they sell
product nobody really wants it they sell a few every quarter and they kind of
a few every quarter and they kind of
a few every quarter and they kind of geek out a living and they go on for
geek out a living and they go on for
geek out a living and they go on for year after year after year after year
year after year after year after year
year after year after year after year after year and they never get anywhere
after year and they never get anywhere
after year and they never get anywhere they never go public they never get
they never go public they never get
they never go public they never get bought and people just basically collect
bought and people just basically collect
bought and people just basically collect salaries and that’s not what that’s like
salaries and that’s not what that’s like
salaries and that’s not what that’s like not what we want to do and that’s not
not what we want to do and that’s not
not what we want to do and that’s not what’s super you know super high
what’s super you know super high
what’s super you know super high potential entrepreneurs want to do so
potential entrepreneurs want to do so
potential entrepreneurs want to do so what we basically say is if you want to
what we basically say is if you want to
what we basically say is if you want to build a big success you got to nail the
build a big success you got to nail the
build a big success you got to nail the product you got it like it’s got to be a
product you got it like it’s got to be a
product you got it like it’s got to be a killer product it’s got to be something
killer product it’s got to be something
killer product it’s got to be something that has product market fit when you
that has product market fit when you
that has product market fit when you have product market fit then you build a
have product market fit then you build a
have product market fit then you build a company around it right so then you
company around it right so then you
company around it right so then you build a sales force then you start doing
build a sales force then you start doing
build a sales force then you start doing marketing and then you start doing
marketing and then you start doing
marketing and then you start doing business deals then you start expanding
business deals then you start expanding
business deals then you start expanding internationally and you do all this
internationally and you do all this
internationally and you do all this other stuff and it’s at that point where
other stuff and it’s at that point where
other stuff and it’s at that point where you start to apply a lot of capital and
you start to apply a lot of capital and
you start to apply a lot of capital and you build a big board and you start
you build a big board and you start
you build a big board and you start hiring executives and doing all this
hiring executives and doing all this
hiring executives and doing all this stuff but a full executive team with the
stuff but a full executive team with the
stuff but a full executive team with the sales force and all that stuff before
sales force and all that stuff before
sales force and all that stuff before you have the killer product is a
you have the killer product is a
you have the killer product is a complete waste of time
”
Be First to Comment