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“Make it as EASY as POSSIBLE!” – Timothy Ferriss (@tferriss) – #Entspresso


good morning believe nation it’s Evan my

good morning believe nation it’s Evan my one word is believe and I believe that

one word is believe and I believe that

one word is believe and I believe that you have something special that when you

you have something special that when you

you have something special that when you unleash it it will be able to change the

unleash it it will be able to change the

unleash it it will be able to change the world so to help you on your journey

world so to help you on your journey

world so to help you on your journey today’s message is start small over to

today’s message is start small over to

today’s message is start small over to you Timothy Ferriss when I’m

you Timothy Ferriss when I’m

you Timothy Ferriss when I’m procrastinating because there is

procrastinating because there is

procrastinating because there is indecision and this is a particularly

indecision and this is a particularly

indecision and this is a particularly dove procrastination in other words if I

dove procrastination in other words if I

dove procrastination in other words if I have 10 things on my to-do list or 10

have 10 things on my to-do list or 10

have 10 things on my to-do list or 10 potential projects I could pursue what

potential projects I could pursue what

potential projects I could pursue what to do in that situation and what I ask

to do in that situation and what I ask

to do in that situation and what I ask myself is which one of these if done

myself is which one of these if done

myself is which one of these if done will make the rest irrelevant or easier

will make the rest irrelevant or easier

will make the rest irrelevant or easier this is a key question I ask all the

this is a key question I ask all the

this is a key question I ask all the time which one of these will make all

time which one of these will make all

time which one of these will make all the rest easier to do if done first or

the rest easier to do if done first or

the rest easier to do if done first or all the rest I’m irrelevant

all the rest I’m irrelevant

all the rest I’m irrelevant don’t even need to do them that is how I

don’t even need to do them that is how I

don’t even need to do them that is how I will then hone in on one piece of the

will then hone in on one piece of the

will then hone in on one piece of the puzzle and this can be applied all over

puzzle and this can be applied all over

puzzle and this can be applied all over the place but let’s just say it’s the

the place but let’s just say it’s the

the place but let’s just say it’s the double of podcast it could be losing

double of podcast it could be losing

double of podcast it could be losing weight all right you can see that’s very

weight all right you can see that’s very

weight all right you can see that’s very very amorphous we need timelines we need

very amorphous we need timelines we need

very amorphous we need timelines we need an amount to lose and then you wanna

an amount to lose and then you wanna

an amount to lose and then you wanna make it as small as possible so give you

make it as small as possible so give you

make it as small as possible so give you a different example if you wanna if you

a different example if you wanna if you

a different example if you wanna if you want to start flossing your teeth

want to start flossing your teeth

want to start flossing your teeth who likes flossing their teeth pretty

who likes flossing their teeth pretty

who likes flossing their teeth pretty much nobody so how do you start flossing

much nobody so how do you start flossing

much nobody so how do you start flossing your teeth well you want to make it as

your teeth well you want to make it as

your teeth well you want to make it as easy as possible to develop as part of

easy as possible to develop as part of

easy as possible to develop as part of your routine to make it as automatic as

your routine to make it as automatic as

your routine to make it as automatic as anything else that you do consistently

anything else that you do consistently

anything else that you do consistently and you could borrow from say BJ Fogg

and you could borrow from say BJ Fogg

and you could borrow from say BJ Fogg who’s done a lot of research at Stanford

who’s done a lot of research at Stanford

who’s done a lot of research at Stanford and elsewhere make it as small as

and elsewhere make it as small as

and elsewhere make it as small as possible meaning in the beginning do

possible meaning in the beginning do

possible meaning in the beginning do less than you are capable of doing so

less than you are capable of doing so

less than you are capable of doing so this is another key when you think

this is another key when you think

this is another key when you think something is too big or onerous so it’s

something is too big or onerous so it’s

something is too big or onerous so it’s too intimidating or it’s too much of a

too intimidating or it’s too much of a

too intimidating or it’s too much of a pain in the ass alright so for flossing

pain in the ass alright so for flossing

pain in the ass alright so for flossing you might say I’m only gonna floss my

you might say I’m only gonna floss my

you might say I’m only gonna floss my front two teeth that’s three gaps that’s

front two teeth that’s three gaps that’s

front two teeth that’s three gaps that’s all you’re gonna do and you want to make

all you’re gonna do and you want to make

all you’re gonna do and you want to make it again as easy as possible so you

it again as easy as possible so you

it again as easy as possible so you might use a Waterpik or you might use

might use a Waterpik or you might use

might use a Waterpik or you might use those disposable flossing gadgets so you

those disposable flossing gadgets so you

those disposable flossing gadgets so you don’t have to do you know tourniquets on

don’t have to do you know tourniquets on

don’t have to do you know tourniquets on your fingers which is also one of the

your fingers which is also one of the

your fingers which is also one of the side effects of flossing that deters

side effects of flossing that deters

side effects of flossing that deters people make it

people make it

people make it easy as possible now this applies to a

easy as possible now this applies to a

easy as possible now this applies to a lot more than flossing so I’ve talked to

lot more than flossing so I’ve talked to

lot more than flossing so I’ve talked to many of the people for say tools of

many of the people for say tools of

many of the people for say tools of titans people who are eight time New

titans people who are eight time New

titans people who are eight time New York Times bestselling authors or

York Times bestselling authors or

York Times bestselling authors or prolific musicians prolific music

prolific musicians prolific music

prolific musicians prolific music producers like Rick Rubin who is

producers like Rick Rubin who is

producers like Rick Rubin who is legendary and it all comes down to tiny

legendary and it all comes down to tiny

legendary and it all comes down to tiny homework assignments so Rick if he has a

homework assignments so Rick if he has a

homework assignments so Rick if he has a stuck artist for instance he will say

stuck artist for instance he will say

stuck artist for instance he will say can you get me one word or one line that

can you get me one word or one line that

can you get me one word or one line that you might like for this song that you’re

you might like for this song that you’re

you might like for this song that you’re working on like tomorrow is that

working on like tomorrow is that

working on like tomorrow is that possible many many homework assignments

possible many many homework assignments

possible many many homework assignments all right so with the creative project

all right so with the creative project

all right so with the creative project in the beginning that’s one it’s related

in the beginning that’s one it’s related

in the beginning that’s one it’s related to a piece of advice that I got from

to a piece of advice that I got from

to a piece of advice that I got from Neil Strauss eight-time New York Times

Neil Strauss eight-time New York Times

Neil Strauss eight-time New York Times bestselling author he’s written for the

bestselling author he’s written for the

bestselling author he’s written for the New York Times is written for the

New York Times is written for the

New York Times is written for the rolling for Rolling Stone magazine and

rolling for Rolling Stone magazine and

rolling for Rolling Stone magazine and that is lower your standards so he

that is lower your standards so he

that is lower your standards so he doesn’t believe in writer’s block he

doesn’t believe in writer’s block he

doesn’t believe in writer’s block he says your standards are just too high

says your standards are just too high

says your standards are just too high you’re creating performance anxiety for

you’re creating performance anxiety for

you’re creating performance anxiety for yourself so the advice that I got from

yourself so the advice that I got from

yourself so the advice that I got from another writer which matches with that

another writer which matches with that

another writer which matches with that is two crappy pages per day so a lot of

is two crappy pages per day so a lot of

is two crappy pages per day so a lot of people are like I’m gonna kill it I need

people are like I’m gonna kill it I need

people are like I’m gonna kill it I need an ambitious goal let me do 1,500 words

an ambitious goal let me do 1,500 words

an ambitious goal let me do 1,500 words 2,000 words per day for this book I’m

2,000 words per day for this book I’m

2,000 words per day for this book I’m working on well there’s a very high

working on well there’s a very high

working on well there’s a very high probability that you’re gonna fall short

probability that you’re gonna fall short

probability that you’re gonna fall short of that and then you will get

of that and then you will get

of that and then you will get demoralized then you’ll get intimidated

demoralized then you’ll get intimidated

demoralized then you’ll get intimidated by the task and then you will start

by the task and then you will start

by the task and then you will start procrastinating so make the hurdle make

procrastinating so make the hurdle make

procrastinating so make the hurdle make the success threshold really really low

the success threshold really really low

the success threshold really really low that’s what I’ve done for my last three

that’s what I’ve done for my last three

that’s what I’ve done for my last three books is two crappy pages per day that’s

books is two crappy pages per day that’s

books is two crappy pages per day that’s all I need if I don’t end up using them

all I need if I don’t end up using them

all I need if I don’t end up using them that’s fine I just need to get out two

that’s fine I just need to get out two

that’s fine I just need to get out two crappy pages what ends up happening with

crappy pages what ends up happening with

crappy pages what ends up happening with the flossing with the writing with say

the flossing with the writing with say

the flossing with the writing with say exercise if you’re gonna exercise you’re

exercise if you’re gonna exercise you’re

exercise if you’re gonna exercise you’re making a new year’s resolution don’t

making a new year’s resolution don’t

making a new year’s resolution don’t make it an hour a day four times a week

make it an hour a day four times a week

make it an hour a day four times a week no no no no no ten and you if you don’t

no no no no no ten and you if you don’t

no no no no no ten and you if you don’t have an exercise habit five to ten

have an exercise habit five to ten

have an exercise habit five to ten minutes at the gym three times a week

minutes at the gym three times a week

minutes at the gym three times a week plenty and in all of those cases you

plenty and in all of those cases you

plenty and in all of those cases you will feel successful because you’ve

will feel successful because you’ve

will feel successful because you’ve checked your box for success and then

checked your box for success and then

checked your box for success and then very often you will exceed that for

very often you will exceed that for

very often you will exceed that for extra credit right okay well I’m already

extra credit right okay well I’m already

extra credit right okay well I’m already at the gym I’ll go for an extra ten

at the gym I’ll go for an extra ten

at the gym I’ll go for an extra ten minutes well I’m already flossing my

minutes well I’m already flossing my

minutes well I’m already flossing my teeth will do an extra four well I’ve

teeth will do an extra four well I’ve

teeth will do an extra four well I’ve already hit my two pages but I’m feeling

already hit my two pages but I’m feeling

already hit my two pages but I’m feeling great and I’m in the flow

great and I’m in the flow

great and I’m in the flow I’ll do 10 maybe I’ll do 20 but it

I’ll do 10 maybe I’ll do 20 but it

I’ll do 10 maybe I’ll do 20 but it prevents you from feeling like a failure

prevents you from feeling like a failure

prevents you from feeling like a failure this is very very important that is what

this is very very important that is what

this is very very important that is what do you rails a lot of people I think

do you rails a lot of people I think

do you rails a lot of people I think it’s really important for entrepreneurs

it’s really important for entrepreneurs

it’s really important for entrepreneurs to think big and act small think big

to think big and act small think big

to think big and act small think big it’s your big mission your big vision

it’s your big mission your big vision

it’s your big mission your big vision where you see yourself going the impact

where you see yourself going the impact

where you see yourself going the impact you want to make on the world that five

you want to make on the world that five

you want to make on the world that five year 20 year 100 year vision like the

year 20 year 100 year vision like the

year 20 year 100 year vision like the one change that you want to make in the

one change that you want to make in the

one change that you want to make in the world right what does that look like

world right what does that look like

world right what does that look like that big picture it’s great it’s what

that big picture it’s great it’s what

that big picture it’s great it’s what entrepreneurs genuinely are good I were

entrepreneurs genuinely are good I were

entrepreneurs genuinely are good I were the dreamers so it’s awesome think big

the dreamers so it’s awesome think big

the dreamers so it’s awesome think big and act small tiny step make a phone

and act small tiny step make a phone

and act small tiny step make a phone call send an email book an appointment

call send an email book an appointment

call send an email book an appointment go to a conference read a book something

go to a conference read a book something

go to a conference read a book something because here’s what ends up happening to

because here’s what ends up happening to

because here’s what ends up happening to so many people so many entrepreneurs get

so many people so many entrepreneurs get

so many people so many entrepreneurs get stuck in this dreamland

stuck in this dreamland

stuck in this dreamland right we’re just constantly dreaming and

right we’re just constantly dreaming and

right we’re just constantly dreaming and then we we think about our idea and then

then we we think about our idea and then

then we we think about our idea and then it could take a lot of different turns

it could take a lot of different turns

it could take a lot of different turns right and you wake up the next in psycho

right and you wake up the next in psycho

right and you wake up the next in psycho that idea had yesterday was great but I

that idea had yesterday was great but I

that idea had yesterday was great but I could add this to it and then it can

could add this to it and then it can

could add this to it and then it can become here and then and what you do is

become here and then and what you do is

become here and then and what you do is you keep adding to it and it becomes

you keep adding to it and it becomes

you keep adding to it and it becomes this ginormous monster that then you can

this ginormous monster that then you can

this ginormous monster that then you can never actually get started on because to

never actually get started on because to

never actually get started on because to do it to build this to be way up here

do it to build this to be way up here

do it to build this to be way up here you need venture capital funding and you

you need venture capital funding and you

you need venture capital funding and you need a team and you need all these

need a team and you need all these

need a team and you need all these resources and you need blah blah blah

resources and you need blah blah blah

resources and you need blah blah blah blah blah and then because it becomes

blah blah and then because it becomes

blah blah and then because it becomes this impossible huge perfect project you

this impossible huge perfect project you

this impossible huge perfect project you don’t do anything about it you just sit

don’t do anything about it you just sit

don’t do anything about it you just sit on it and that’s that’s the book kills

on it and that’s that’s the book kills

on it and that’s that’s the book kills so many entrepreneurs where it’s great

so many entrepreneurs where it’s great

so many entrepreneurs where it’s great to have that big thinking but you got to

to have that big thinking but you got to

to have that big thinking but you got to do something

do something

do something you’re gonna take action even the

you’re gonna take action even the

you’re gonna take action even the smallest way take action right away and

smallest way take action right away and

smallest way take action right away and this is what I try to do every time I

this is what I try to do every time I

this is what I try to do every time I come with a new idea I get a new idea I

come with a new idea I get a new idea I

come with a new idea I get a new idea I want to start a YouTube channel I want

want to start a YouTube channel I want

want to start a YouTube channel I want to you know by 10th company or whatever

to you know by 10th company or whatever

to you know by 10th company or whatever it is that you want to do as soon as

it is that you want to do as soon as

it is that you want to do as soon as I’ve decided that this is what I want to

I’ve decided that this is what I want to

I’ve decided that this is what I want to do I find a way to test to start small

do I find a way to test to start small

do I find a way to test to start small make make one video make one video like

make make one video make one video like

make make one video make one video like you want to set a youtube channel you

you want to set a youtube channel you

you want to set a youtube channel you decided great don’t worry about the

decided great don’t worry about the

decided great don’t worry about the camera don’t worry about the lights

camera don’t worry about the lights

camera don’t worry about the lights don’t worry about the gear don’t worry

don’t worry about the gear don’t worry

don’t worry about the gear don’t worry about the editor don’t worry about

about the editor don’t worry about

about the editor don’t worry about anything take your phone and start

anything take your phone and start

anything take your phone and start filming do something film your first

filming do something film your first

filming do something film your first video it’s gonna suck that’s okay expect

video it’s gonna suck that’s okay expect

video it’s gonna suck that’s okay expect it to suck and then mix one tomorrow

it to suck and then mix one tomorrow

it to suck and then mix one tomorrow make one the next day make one

make one the next day make one

make one the next day make one right thinking big this is still where

right thinking big this is still where

right thinking big this is still where I’m going I know the vision I have I

I’m going I know the vision I have I

I’m going I know the vision I have I know the kind of company I want to build

know the kind of company I want to build

know the kind of company I want to build but do something every single day

but do something every single day

but do something every single day don’t let that perfection of an ideal

don’t let that perfection of an ideal

don’t let that perfection of an ideal business prevent you from doing

business prevent you from doing

business prevent you from doing something because no matter what you

something because no matter what you

something because no matter what you start with it will not be perfect and

start with it will not be perfect and

start with it will not be perfect and that’s okay it’s just a constant and

that’s okay it’s just a constant and

that’s okay it’s just a constant and daily improvement to get better and

daily improvement to get better and

daily improvement to get better and better and better and better I think

better and better and better I think

better and better and better I think having five-year goals and ten-year

having five-year goals and ten-year

having five-year goals and ten-year goals can be helpful to some people for

goals can be helpful to some people for

goals can be helpful to some people for me as soon as I have a five-year goal a

me as soon as I have a five-year goal a

me as soon as I have a five-year goal a ten-year goal I start thinking how we do

ten-year goal I start thinking how we do

ten-year goal I start thinking how we do it right now I wanted to build a modern

it right now I wanted to build a modern

it right now I wanted to build a modern home I wanted to build it from scratch

home I wanted to build it from scratch

home I wanted to build it from scratch and as soon as I had that in my head I’m

and as soon as I had that in my head I’m

and as soon as I had that in my head I’m thinking okay that that will happen

thinking okay that that will happen

thinking okay that that will happen it’ll happen like five years I can build

it’ll happen like five years I can build

it’ll happen like five years I can build a house as soon as it came into my

a house as soon as it came into my

a house as soon as it came into my consciousness I started acting on it I

consciousness I started acting on it I

consciousness I started acting on it I started browsing researching properties

started browsing researching properties

started browsing researching properties just as a side thing something fun to do

just as a side thing something fun to do

just as a side thing something fun to do spare time looking at potential deals

spare time looking at potential deals

spare time looking at potential deals you know do I knock down an existing

you know do I knock down an existing

you know do I knock down an existing house do I just get land what do I do

house do I just get land what do I do

house do I just get land what do I do and then I found the place here’s a

and then I found the place here’s a

and then I found the place here’s a place this is great

place this is great

place this is great and then I decide to buy the place and

and then I decide to buy the place and

and then I decide to buy the place and then I’m building a house like it just

then I’m building a house like it just

then I’m building a house like it just happens as soon as something gets on my

happens as soon as something gets on my

happens as soon as something gets on my consciousness that this is something I

consciousness that this is something I

consciousness that this is something I want to do I just start doing it and I

want to do I just start doing it and I

want to do I just start doing it and I think that’s what lets people be

think that’s what lets people be

think that’s what lets people be successful it wasn’t that I have to find

successful it wasn’t that I have to find

successful it wasn’t that I have to find the perfect place where I’m not gonna

the perfect place where I’m not gonna

the perfect place where I’m not gonna get started just okay let me start let

get started just okay let me start let

get started just okay let me start let me start researching let’s see what

me start researching let’s see what

me start researching let’s see what happens like experiment start small

happens like experiment start small

happens like experiment start small tiniest steps forward is forward

tiniest steps forward is forward

tiniest steps forward is forward progress you will never take the perfect

progress you will never take the perfect

progress you will never take the perfect first step people ask me what’s the best

first step people ask me what’s the best

first step people ask me what’s the best first step in business there is no

first step in business there is no

first step in business there is no perfect per step don’t worry about the

perfect per step don’t worry about the

perfect per step don’t worry about the first step just step and then take

first step just step and then take

first step just step and then take another one and take another one and

another one and take another one and

another one and take another one and you’ll get better and you’ll learn from

you’ll get better and you’ll learn from

you’ll get better and you’ll learn from your mistakes and you’ll model

your mistakes and you’ll model

your mistakes and you’ll model successful people and you’ll get better

successful people and you’ll get better

successful people and you’ll get better each time but you need to start stepping

each time but you need to start stepping

each time but you need to start stepping where people are too afraid to take that

where people are too afraid to take that

where people are too afraid to take that first step because they won’t be perfect

first step because they won’t be perfect

first step because they won’t be perfect and they end up doing nothing and that’s

and they end up doing nothing and that’s

and they end up doing nothing and that’s what’s gonna happen you’ll get that

what’s gonna happen you’ll get that

what’s gonna happen you’ll get that great idea and you just sit on it your

great idea and you just sit on it your

great idea and you just sit on it your entire life then somebody else is gonna

entire life then somebody else is gonna

entire life then somebody else is gonna make tons of money and huge impact off

make tons of money and huge impact off

make tons of money and huge impact off of it so don’t let that happen

of it so don’t let that happen

of it so don’t let that happen big dreams big vision you know where you

big dreams big vision you know where you

big dreams big vision you know where you want to go you know the kind of impact

want to go you know the kind of impact

want to go you know the kind of impact you want to have and then daily

you want to have and then daily

you want to have and then daily consistent action that sucks at the

consistent action that sucks at the

consistent action that sucks at the beginning and improves on the consist

beginning and improves on the consist

beginning and improves on the consist so the question today today is I’m

so the question today today is I’m

so the question today today is I’m curious what is the smallest step that

curious what is the smallest step that

curious what is the smallest step that you did today or will do today to

you did today or will do today to

you did today or will do today to advance your big dream forward doesn’t

advance your big dream forward doesn’t

advance your big dream forward doesn’t matter what it is to some small step

matter what it is to some small step

matter what it is to some small step that you are committing to taking today

that you are committing to taking today

that you are committing to taking today or have already done today

or have already done today

or have already done today congratulations to move your business

congratulations to move your business

congratulations to move your business forward phone call email or reading the

forward phone call email or reading the

forward phone call email or reading the resource whatever it is shared below

resource whatever it is shared below

resource whatever it is shared below commit to it I want to see happen in the

commit to it I want to see happen in the

commit to it I want to see happen in the comments I’m looking forward to seeing

comments I’m looking forward to seeing

comments I’m looking forward to seeing what you have to say I also want to give

what you have to say I also want to give

what you have to say I also want to give a quick shout out to Josh thank you so

a quick shout out to Josh thank you so

a quick shout out to Josh thank you so much for picking up a copy of my book

much for picking up a copy of my book

much for picking up a copy of my book your one word and doing that book review

your one word and doing that book review

your one word and doing that book review on YouTube

on YouTube

on YouTube I really really appreciate the support

I really really appreciate the support

I really really appreciate the support and I’m so glad you enjoyed the book so

and I’m so glad you enjoyed the book so

and I’m so glad you enjoyed the book so thank you guys again for watching I

thank you guys again for watching I

thank you guys again for watching I believe in you I hope you continue to

believe in you I hope you continue to

believe in you I hope you continue to believe in yourself and whatever your

believe in yourself and whatever your

believe in yourself and whatever your one word is much love and I’ll see you

one word is much love and I’ll see you

one word is much love and I’ll see you guys again tomorrow morning for another

guys again tomorrow morning for another

guys again tomorrow morning for another shot of espresso

here’s one really important point which

here’s one really important point which is that people get more ambitious over

is that people get more ambitious over

is that people get more ambitious over time and when you know the founders of

time and when you know the founders of

time and when you know the founders of Airbnb first came to us they were

Airbnb first came to us they were

Airbnb first came to us they were delighted they had three users and if we

delighted they had three users and if we

delighted they had three users and if we told them that someday they’re going to

told them that someday they’re going to

told them that someday they’re going to be running and you know 50 billion

be running and you know 50 billion

be running and you know 50 billion dollar company whatever it’s going to be

dollar company whatever it’s going to be

dollar company whatever it’s going to be you know with more mics than anyone

you know with more mics than anyone

you know with more mics than anyone touching in the world they would have

touching in the world they would have

touching in the world they would have looked at us and said now you’re crazy

looked at us and said now you’re crazy

looked at us and said now you’re crazy like we don’t want to work with you

like we don’t want to work with you

like we don’t want to work with you because you know you’re talking about so

because you know you’re talking about so

because you know you’re talking about so I think there’s this like pressure in

I think there’s this like pressure in

I think there’s this like pressure in the last couple of years to have an

the last couple of years to have an

the last couple of years to have an immediate vision about how you’re going

immediate vision about how you’re going

immediate vision about how you’re going to have this you know 10 I’ll be done

to have this you know 10 I’ll be done

to have this you know 10 I’ll be done with our company and no one honestly has

with our company and no one honestly has

with our company and no one honestly has that in their in their first days Google

that in their in their first days Google

that in their in their first days Google almost sold the coming four million

almost sold the coming four million

almost sold the coming four million dollars they would have it’s like the

dollars they would have it’s like the

dollars they would have it’s like the offer came through you know like the I

offer came through you know like the I

offer came through you know like the I like Zuckerberg very there and they were

like Zuckerberg very there and they were

like Zuckerberg very there and they were sold so please look the out for a

sold so please look the out for a

sold so please look the out for a billion dollars so um it’s okay to like

billion dollars so um it’s okay to like

billion dollars so um it’s okay to like become more ambitious as you go in fact

become more ambitious as you go in fact

become more ambitious as you go in fact that’s what should happen so what we

that’s what should happen so what we

that’s what should happen so what we look for is people that have a kernel of

look for is people that have a kernel of

look for is people that have a kernel of an idea that we believe can develop into

an idea that we believe can develop into

an idea that we believe can develop into something huge but you can’t focus on

something huge but you can’t focus on

something huge but you can’t focus on that right away you have to focus on

that right away you have to focus on

that right away you have to focus on delivering something great for a small

delivering something great for a small

delivering something great for a small number of users first the way we talk

number of users first the way we talk

number of users first the way we talk about this is that you know there’s like

about this is that you know there’s like

about this is that you know there’s like you can either create an initial product

you can either create an initial product

you can either create an initial product but a lot of users really like or that

but a lot of users really like or that

but a lot of users really like or that have small number of users really love

have small number of users really love

have small number of users really love obviously you’d like to make something

obviously you’d like to make something

obviously you’d like to make something that a lot of these is really love but

that a lot of these is really love but

that a lot of these is really love but those ideas get taken by big companies

those ideas get taken by big companies

those ideas get taken by big companies and we can’t compete with them and so

and we can’t compete with them and so

and we can’t compete with them and so you don’t have to have a take over the

you don’t have to have a take over the

you don’t have to have a take over the world plan on day one in fact very few

world plan on day one in fact very few

world plan on day one in fact very few of the companies that we have been

of the companies that we have been

of the companies that we have been involved with that have gone on to do it

involved with that have gone on to do it

involved with that have gone on to do it thought they were going to initially

thought they were going to initially

thought they were going to initially they just the founder had something

they just the founder had something

they just the founder had something they’re really passionate about they had

they’re really passionate about they had

they’re really passionate about they had a plan and Scott was saying about

a plan and Scott was saying about

a plan and Scott was saying about had some defensibility I just rose and

had some defensibility I just rose and

had some defensibility I just rose and Rose advance from there I didn’t prepare

Rose advance from there I didn’t prepare

Rose advance from there I didn’t prepare myself to become a beauty guru it didn’t

myself to become a beauty guru it didn’t

myself to become a beauty guru it didn’t just happen it was something that I knew

just happen it was something that I knew

just happen it was something that I knew fit for it myself I started filming on

fit for it myself I started filming on

fit for it myself I started filming on YouTube on my webcam in college in my

YouTube on my webcam in college in my

YouTube on my webcam in college in my room like just doing makeup tutorials

room like just doing makeup tutorials

room like just doing makeup tutorials and now now like I work with L’Oreal and

and now now like I work with L’Oreal and

and now now like I work with L’Oreal and I have like three companies that I’m a

I have like three companies that I’m a

I have like three companies that I’m a CEO of so it’s incredible how that all

CEO of so it’s incredible how that all

CEO of so it’s incredible how that all happened because I had a passion and it

happened because I had a passion and it

happened because I had a passion and it all started from the webcam and it

all started from the webcam and it

all started from the webcam and it doesn’t matter how small your beginnings

doesn’t matter how small your beginnings

doesn’t matter how small your beginnings are it doesn’t matter it just it just

are it doesn’t matter it just it just

are it doesn’t matter it just it just all that matters is how big your passion

all that matters is how big your passion

all that matters is how big your passion is Kaizen the study of Kaizen is one

is Kaizen the study of Kaizen is one

is Kaizen the study of Kaizen is one step one little piece at a time that’s

step one little piece at a time that’s

step one little piece at a time that’s how do you eat an elephant one bite at a

how do you eat an elephant one bite at a

how do you eat an elephant one bite at a time how do you win or run a thousand

time how do you win or run a thousand

time how do you win or run a thousand mile race one step at a time when Japan

mile race one step at a time when Japan

mile race one step at a time when Japan rebuilt after World War two they had to

rebuilt after World War two they had to

rebuilt after World War two they had to adapt Kaizen because everything was

adapt Kaizen because everything was

adapt Kaizen because everything was destroyed they looked at everything gone

destroyed they looked at everything gone

destroyed they looked at everything gone they couldn’t imagine trying to rebuild

they couldn’t imagine trying to rebuild

they couldn’t imagine trying to rebuild Japan but what did they do they rebuilt

Japan but what did they do they rebuilt

Japan but what did they do they rebuilt it one brick at a time one person at a

it one brick at a time one person at a

it one brick at a time one person at a time one business at a time and it

time one business at a time and it

time one business at a time and it turned into such a thriving country so

turned into such a thriving country so

turned into such a thriving country so fast because they adapted Kaizen break

fast because they adapted Kaizen break

fast because they adapted Kaizen break it up into small pieces you got a goal

it up into small pieces you got a goal

it up into small pieces you got a goal take a bite today this moment when

take a bite today this moment when

take a bite today this moment when you’re done watching us right now go do

you’re done watching us right now go do

you’re done watching us right now go do something towards your goal go send an

something towards your goal go send an

something towards your goal go send an email call somebody say no say yes look

email call somebody say no say yes look

email call somebody say no say yes look for a new job start the company just

for a new job start the company just

for a new job start the company just create the URL if it’s realistic go make

create the URL if it’s realistic go make

create the URL if it’s realistic go make offers

”

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