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Getting Investors – How to Make a Great ELEVATOR PITCH ft. @davidmeltzer


and we are live welcome everybody to

and we are live welcome everybody to another YouTube hangout super excited to

another YouTube hangout super excited to

another YouTube hangout super excited to be here with you I have a new friend

be here with you I have a new friend

be here with you I have a new friend with me his name is Dave Meltzer what to

with me his name is Dave Meltzer what to

with me his name is Dave Meltzer what to say about this guy he is an author he is

say about this guy he is an author he is

say about this guy he is an author he is a speaker he is a humanitarian he

a speaker he is a humanitarian he

a speaker he is a humanitarian he partners up with Hall of Famers he is an

partners up with Hall of Famers he is an

partners up with Hall of Famers he is an investor and he has a new show on untrue

investor and he has a new show on untrue

investor and he has a new show on untrue current work they can find in a whole

current work they can find in a whole

current work they can find in a whole bunch of different places around getting

bunch of different places around getting

bunch of different places around getting pitched it’s called the elevator pitch

pitched it’s called the elevator pitch

pitched it’s called the elevator pitch and he is one of the four investors on

and he is one of the four investors on

and he is one of the four investors on the show that basically makes the

the show that basically makes the

the show that basically makes the decision whether you’re gonna get

decision whether you’re gonna get

decision whether you’re gonna get funding or not it’s a cool concept and

funding or not it’s a cool concept and

funding or not it’s a cool concept and it’s great to have him on board Dave

it’s great to have him on board Dave

it’s great to have him on board Dave welcome aboard man thank you great way

welcome aboard man thank you great way

welcome aboard man thank you great way to start my day Evan cool so we’re gonna

to start my day Evan cool so we’re gonna

to start my day Evan cool so we’re gonna have a bunch of people joining in there

have a bunch of people joining in there

have a bunch of people joining in there already join in guys as you’re watching

already join in guys as you’re watching

already join in guys as you’re watching you have questions for Dave around

you have questions for Dave around

you have questions for Dave around raising capital the art of the pitch let

raising capital the art of the pitch let

raising capital the art of the pitch let us know we’ll get to them today but Dave

us know we’ll get to them today but Dave

us know we’ll get to them today but Dave I love this concept so for those of you

I love this concept so for those of you

I love this concept so for those of you who haven’t heard of this show yet the

who haven’t heard of this show yet the

who haven’t heard of this show yet the elevator pitch you can go to

elevator pitch you can go to

elevator pitch you can go to entrepreneurs website on trend calm I

entrepreneurs website on trend calm I

entrepreneurs website on trend calm I think we linked it up down the

think we linked it up down the

think we linked it up down the description below and these

description below and these

description below and these entrepreneurs get on and they’re in this

entrepreneurs get on and they’re in this

entrepreneurs get on and they’re in this elevator and they’re looking at a camera

elevator and they’re looking at a camera

elevator and they’re looking at a camera on the ceiling somewhere and they have

on the ceiling somewhere and they have

on the ceiling somewhere and they have 60 seconds to pitch their idea and Dave

60 seconds to pitch their idea and Dave

60 seconds to pitch their idea and Dave is in in studio with three other

is in in studio with three other

is in in studio with three other investors and if they like your idea

investors and if they like your idea

investors and if they like your idea that the elevators door is open and then

that the elevators door is open and then

that the elevators door is open and then you get a chance to pitch Dave longer if

you get a chance to pitch Dave longer if

you get a chance to pitch Dave longer if they don’t like the idea the doors don’t

they don’t like the idea the doors don’t

they don’t like the idea the doors don’t open you get sent back down to the

open you get sent back down to the

open you get sent back down to the ground floor which I thought is an

ground floor which I thought is an

ground floor which I thought is an awesome concept and so Dave what I want

awesome concept and so Dave what I want

awesome concept and so Dave what I want to talk to you about the art of the

to talk to you about the art of the

to talk to you about the art of the pitch it happens so often that when

pitch it happens so often that when

pitch it happens so often that when you’re meeting an investor they’re busy

you’re meeting an investor they’re busy

you’re meeting an investor they’re busy they don’t have a lot of time what do

they don’t have a lot of time what do

they don’t have a lot of time what do you need to hear in 60 seconds to say

you need to hear in 60 seconds to say

you need to hear in 60 seconds to say yeah I want to learn more I want to I

yeah I want to learn more I want to I

yeah I want to learn more I want to I want to hear more from you I want that’s

want to hear more from you I want that’s

want to hear more from you I want that’s an interesting concept what do you need

an interesting concept what do you need

an interesting concept what do you need to hear in a great pitch yeah so there’s

to hear in a great pitch yeah so there’s

to hear in a great pitch yeah so there’s two things that that two schools of

two things that that two schools of

two things that that two schools of thought and two ways to go one is simply

thought and two ways to go one is simply

thought and two ways to go one is simply stimulate interest right you could leave

stimulate interest right you could leave

stimulate interest right you could leave the cliffhanger no real details but just

the cliffhanger no real details but just

the cliffhanger no real details but just make it so stimulating that we had to

make it so stimulating that we had to

make it so stimulating that we had to open the doors right like I don’t know

open the doors right like I don’t know

open the doors right like I don’t know how much money you’re looking for I

how much money you’re looking for I

how much money you’re looking for I don’t know what percentage of the

don’t know what percentage of the

don’t know what percentage of the company I’m gonna get I have no idea the

company I’m gonna get I have no idea the

company I’m gonna get I have no idea the ROI side of it but it was just so

ROI side of it but it was just so

ROI side of it but it was just so intriguing like you know I could you

intriguing like you know I could you

intriguing like you know I could you know do this with this and if then the

know do this with this and if then the

know do this with this and if then the idea itself is so stimulating in 60

idea itself is so stimulating in 60

idea itself is so stimulating in 60 seconds that’s what you want to do you

seconds that’s what you want to do you

seconds that’s what you want to do you want to stimulate someone with

want to stimulate someone with

want to stimulate someone with really good idea or the other school is

really good idea or the other school is

really good idea or the other school is the ROI side make a clear and compelling

the ROI side make a clear and compelling

the ROI side make a clear and compelling business case that look this is what I’m

business case that look this is what I’m

business case that look this is what I’m looking for this is how much you’re

looking for this is how much you’re

looking for this is how much you’re gonna get for it and this is how I make

gonna get for it and this is how I make

gonna get for it and this is how I make money or I’ve been making money and you

money or I’ve been making money and you

money or I’ve been making money and you can you see any reason why you wouldn’t

can you see any reason why you wouldn’t

can you see any reason why you wouldn’t want to open these doors those are the

want to open these doors those are the

want to open these doors those are the two ways to do an elevator pitch you

two ways to do an elevator pitch you

two ways to do an elevator pitch you only have 60 seconds you need to make it

only have 60 seconds you need to make it

only have 60 seconds you need to make it clear concise but in the end you’re

clear concise but in the end you’re

clear concise but in the end you’re either stimulated by wow this is really

either stimulated by wow this is really

either stimulated by wow this is really interesting I got to hear more or wow

interesting I got to hear more or wow

interesting I got to hear more or wow this is really interesting because I can

this is really interesting because I can

this is really interesting because I can think I can make us shoot load of money

think I can make us shoot load of money

think I can make us shoot load of money I like it now the first question I had

I like it now the first question I had

I like it now the first question I had for you in watching the episode so you

for you in watching the episode so you

for you in watching the episode so you guys can go check it out the first

guys can go check it out the first

guys can go check it out the first episodes up it’s a great episode it’s

episodes up it’s a great episode it’s

episodes up it’s a great episode it’s about 16 17 minutes long so it doesn’t

about 16 17 minutes long so it doesn’t

about 16 17 minutes long so it doesn’t take you a long time to consume is how

take you a long time to consume is how

take you a long time to consume is how do you know how much to ask for and how

do you know how much to ask for and how

do you know how much to ask for and how to value your company because you have

to value your company because you have

to value your company because you have one person on and you’re like you’re not

one person on and you’re like you’re not

one person on and you’re like you’re not asking for enough money you need

asking for enough money you need

asking for enough money you need millions to get this thing going and you

millions to get this thing going and you

millions to get this thing going and you have another person on who you’re saying

have another person on who you’re saying

have another person on who you’re saying like you’re giving up too much of the

like you’re giving up too much of the

like you’re giving up too much of the company it should be right so like if

company it should be right so like if

company it should be right so like if you make the wrong decision there you

you make the wrong decision there you

you make the wrong decision there you could potentially really screen yourself

could potentially really screen yourself

could potentially really screen yourself over those over as an entrepreneur so

over those over as an entrepreneur so

over those over as an entrepreneur so how do you decide how much they ask for

how do you decide how much they ask for

how do you decide how much they ask for and how much your company is worth going

and how much your company is worth going

and how much your company is worth going into these kinds of pitches you know

into these kinds of pitches you know

into these kinds of pitches you know that’s a really difficult thing and

that’s a really difficult thing and

that’s a really difficult thing and that’s where situation or knowledge

that’s where situation or knowledge

that’s where situation or knowledge comes in I believe there’s only one way

comes in I believe there’s only one way

comes in I believe there’s only one way to figure that out as an entrepreneur

to figure that out as an entrepreneur

to figure that out as an entrepreneur because normally entrepreneurs unless

because normally entrepreneurs unless

because normally entrepreneurs unless they have a lot of exits they have no

they have a lot of exits they have no

they have a lot of exits they have no experience at that so the only way to do

experience at that so the only way to do

experience at that so the only way to do it is to ask for help and what I find is

it is to ask for help and what I find is

it is to ask for help and what I find is the biggest mistake with these

the biggest mistake with these

the biggest mistake with these entrepreneurs and the reason and purpose

entrepreneurs and the reason and purpose

entrepreneurs and the reason and purpose of the show is actually to give help I

of the show is actually to give help I

of the show is actually to give help I like to think that we’re kind of like

like to think that we’re kind of like

like to think that we’re kind of like Shark Tale is soul we’re not there

Shark Tale is soul we’re not there

Shark Tale is soul we’re not there fighting against each other we’re a team

fighting against each other we’re a team

fighting against each other we’re a team trying to figure out if we’re all going

trying to figure out if we’re all going

trying to figure out if we’re all going to invest together we actually have a

to invest together we actually have a

to invest together we actually have a backup cause with IndieGoGo if we don’t

backup cause with IndieGoGo if we don’t

backup cause with IndieGoGo if we don’t invest in you you actually are featured

invest in you you actually are featured

invest in you you actually are featured on IndieGoGo and the public can be the

on IndieGoGo and the public can be the

on IndieGoGo and the public can be the judge but with the specific part about

judge but with the specific part about

judge but with the specific part about like how much to ask for you need to go

like how much to ask for you need to go

like how much to ask for you need to go ask people that have experience for help

ask people that have experience for help

ask people that have experience for help because equity sometimes more important

because equity sometimes more important

because equity sometimes more important than the actual business itself I like

than the actual business itself I like

than the actual business itself I like it now we’re getting some I maybe should

it now we’re getting some I maybe should

it now we’re getting some I maybe should have done this at the beginning but

have done this at the beginning but

have done this at the beginning but we’re getting question what is

we’re getting question what is

we’re getting question what is elevator pitch so for the people who

elevator pitch so for the people who

elevator pitch so for the people who aren’t familiar with that concept I’m

aren’t familiar with that concept I’m

aren’t familiar with that concept I’m from the venture capital world too but

from the venture capital world too but

from the venture capital world too but quickly in your words what is an

quickly in your words what is an

quickly in your words what is an elevator pitch elevator pitch the term

elevator pitch elevator pitch the term

elevator pitch elevator pitch the term comes from really the old days of

comes from really the old days of

comes from really the old days of salesmen that you would practice all the

salesmen that you would practice all the

salesmen that you would practice all the solution selling spin selling all the

solution selling spin selling all the

solution selling spin selling all the great zig ziglar of the world would tell

great zig ziglar of the world would tell

great zig ziglar of the world would tell you that you need to be able to pitch in

you that you need to be able to pitch in

you that you need to be able to pitch in 60 seconds or in an elevator because you

60 seconds or in an elevator because you

60 seconds or in an elevator because you never know when you meet a prospect and

never know when you meet a prospect and

never know when you meet a prospect and you need to have your elevator pitch

you need to have your elevator pitch

you need to have your elevator pitch down to get funked somebody interested

down to get funked somebody interested

down to get funked somebody interested in buying what you’re selling right the

in buying what you’re selling right the

in buying what you’re selling right the idea is like you get on the top floor

idea is like you get on the top floor

idea is like you get on the top floor building with an investor they happen to

building with an investor they happen to

building with an investor they happen to walk in the elevator with you and you’ve

walk in the elevator with you and you’ve

walk in the elevator with you and you’ve got to catch their attention with time

got to catch their attention with time

got to catch their attention with time you hit the ground floor initially

you hit the ground floor initially

you hit the ground floor initially working yeah roars in 60 seconds so it’s

working yeah roars in 60 seconds so it’s

working yeah roars in 60 seconds so it’s really cool the elevator goes up 60

really cool the elevator goes up 60

really cool the elevator goes up 60 floors and that’s all you get and the

floors and that’s all you get and the

floors and that’s all you get and the doors either open or they don’t come

doors either open or they don’t come

doors either open or they don’t come when I first side I watched earlier

when I first side I watched earlier

when I first side I watched earlier today I think that’s a great concept I

today I think that’s a great concept I

today I think that’s a great concept I love it

love it

love it Rocky is right in to ask the guys you

Rocky is right in to ask the guys you

Rocky is right in to ask the guys you have questions for Dave leave them in

have questions for Dave leave them in

have questions for Dave leave them in the comments here we’ll bring them up

the comments here we’ll bring them up

the comments here we’ll bring them up Rocky’s asking if you only have an idea

Rocky’s asking if you only have an idea

Rocky’s asking if you only have an idea how do you pitch that you have the

how do you pitch that you have the

how do you pitch that you have the skills but you don’t have the money what

skills but you don’t have the money what

skills but you don’t have the money what advice you have for somebody who’s kind

advice you have for somebody who’s kind

advice you have for somebody who’s kind of just getting started with an idea

of just getting started with an idea

of just getting started with an idea versus already having some progress well

versus already having some progress well

versus already having some progress well the first definition is you need to

the first definition is you need to

the first definition is you need to understand and ideas and innovation and

understand and ideas and innovation and

understand and ideas and innovation and the idea of an innovation and an

the idea of an innovation and an

the idea of an innovation and an innovator is someone that can take their

innovator is someone that can take their

innovator is someone that can take their idea and make it real that’s different

idea and make it real that’s different

idea and make it real that’s different than an entrepreneur and entrepreneur

than an entrepreneur and entrepreneur

than an entrepreneur and entrepreneur takes their own or somebody else’s

takes their own or somebody else’s

takes their own or somebody else’s innovation and figures out how to

innovation and figures out how to

innovation and figures out how to monetize it and so those are two

monetize it and so those are two

monetize it and so those are two different steps so if you have an idea

different steps so if you have an idea

different steps so if you have an idea you need to now first make that idea

you need to now first make that idea

you need to now first make that idea real or show the clear path of how

real or show the clear path of how

real or show the clear path of how you’re going to make the idea real and

you’re going to make the idea real and

you’re going to make the idea real and then have a team or help or yourself if

then have a team or help or yourself if

then have a team or help or yourself if you do on the second component how do I

you do on the second component how do I

you do on the second component how do I take that now real idea and monetize it

take that now real idea and monetize it

take that now real idea and monetize it or materialize it because the idea of

or materialize it because the idea of

or materialize it because the idea of taking in money is that it’s a simple

taking in money is that it’s a simple

taking in money is that it’s a simple thing if I asked you Evan hey I’m gonna

thing if I asked you Evan hey I’m gonna

thing if I asked you Evan hey I’m gonna send you $100 will you send me twenty

send you $100 will you send me twenty

send you $100 will you send me twenty invariably 99.9% of the people are gonna

invariably 99.9% of the people are gonna

invariably 99.9% of the people are gonna say yes

say yes

say yes the other point one’s gonna say what’s

the other point one’s gonna say what’s

the other point one’s gonna say what’s the catch but I I break down every pitch

the catch but I I break down every pitch

the catch but I I break down every pitch into that format that am i providing

into that format that am i providing

into that format that am i providing more value than I’m asking for and is it

more value than I’m asking for and is it

more value than I’m asking for and is it 100% clear and convincing so I

100% clear and convincing so I

100% clear and convincing so I ask that closing question of mine can

ask that closing question of mine can

ask that closing question of mine can you see any reason you won’t want to

you see any reason you won’t want to

you see any reason you won’t want to move forward and then when you’re

move forward and then when you’re

move forward and then when you’re pitching that investor there has to be

pitching that investor there has to be

pitching that investor there has to be room for them to make money they have to

room for them to make money they have to

room for them to make money they have to see you wait for them to be able to exit

see you wait for them to be able to exit

see you wait for them to be able to exit you know not necessarily every business

you know not necessarily every business

you know not necessarily every business should have an investor with them just

should have an investor with them just

should have an investor with them just because the scales in their the growth

because the scales in their the growth

because the scales in their the growth isn’t there so how do I know if I’m an

isn’t there so how do I know if I’m an

isn’t there so how do I know if I’m an entrepreneur getting started is this a

entrepreneur getting started is this a

entrepreneur getting started is this a business that I should be going out and

business that I should be going out and

business that I should be going out and getting investors for or not you need to

getting investors for or not you need to

getting investors for or not you need to go talk to investors right so you need

go talk to investors right so you need

go talk to investors right so you need to start pitching you need to get

to start pitching you need to get

to start pitching you need to get feedback it’s an evolutionary not a

feedback it’s an evolutionary not a

feedback it’s an evolutionary not a revolutionary process and there’s a

revolutionary process and there’s a

revolutionary process and there’s a learning curve involved and so what you

learning curve involved and so what you

learning curve involved and so what you want to do is pick the right starting

want to do is pick the right starting

want to do is pick the right starting investor to start pitching to and you

investor to start pitching to and you

investor to start pitching to and you can start with your own narrow now I

can start with your own narrow now I

can start with your own narrow now I also believe that all entrepreneurs or

also believe that all entrepreneurs or

also believe that all entrepreneurs or you entrepreneurs when new business

you entrepreneurs when new business

you entrepreneurs when new business should first form an advisory board they

should first form an advisory board they

should first form an advisory board they should have some sort of incentivized

should have some sort of incentivized

should have some sort of incentivized equity plan – for the advisory board and

equity plan – for the advisory board and

equity plan – for the advisory board and you pick your advisory board with the

you pick your advisory board with the

you pick your advisory board with the situational knowledge or relationship

situational knowledge or relationship

situational knowledge or relationship capital that you’re looking for so what

capital that you’re looking for so what

capital that you’re looking for so what I always do is if you have an idea or an

I always do is if you have an idea or an

I always do is if you have an idea or an innovation or business go get five

innovation or business go get five

innovation or business go get five people and give them one specific action

people and give them one specific action

people and give them one specific action item of why you’re putting them on the

item of why you’re putting them on the

item of why you’re putting them on the advisory board let them earn some

advisory board let them earn some

advisory board let them earn some options or warrants or interest in your

options or warrants or interest in your

options or warrants or interest in your company become an investment of your

company become an investment of your

company become an investment of your advisory board and then exponentially

advisory board and then exponentially

advisory board and then exponentially accelerate your success by leveraging

accelerate your success by leveraging

accelerate your success by leveraging the help of your advisors so when you

the help of your advisors so when you

the help of your advisors so when you get when when you give that advice and

get when when you give that advice and

get when when you give that advice and people say well I don’t know anybody I

people say well I don’t know anybody I

people say well I don’t know anybody I don’t know who to ask to join my board

don’t know who to ask to join my board

don’t know who to ask to join my board you know nobody my family’s an

you know nobody my family’s an

you know nobody my family’s an entrepreneur you know I don’t have the

entrepreneur you know I don’t have the

entrepreneur you know I don’t have the connections what what do you then

connections what what do you then

connections what what do you then recommend as a result great question

recommend as a result great question

recommend as a result great question because I have a very specific strategy

because I have a very specific strategy

because I have a very specific strategy that I utilize what I do is I use Google

that I utilize what I do is I use Google

that I utilize what I do is I use Google or some sort of access and I find the

or some sort of access and I find the

or some sort of access and I find the one person I think that could help me

one person I think that could help me

one person I think that could help me and I look to see what they’re involved

and I look to see what they’re involved

and I look to see what they’re involved with I look to see where they went to

with I look to see where they went to

with I look to see where they went to school or graduate school most of all I

school or graduate school most of all I

school or graduate school most of all I look to see what charities or community

look to see what charities or community

look to see what charities or community involvement they have and then I

involvement they have and then I

involvement they have and then I actually join that group that charity

actually join that group that charity

actually join that group that charity and I offer my help knowing that I will

and I offer my help knowing that I will

and I offer my help knowing that I will organically be of service just something

organically be of service just something

organically be of service just something that’s important of that person and I

that’s important of that person and I

that’s important of that person and I actually allow the univer

actually allow the univer

actually allow the univer to attract that person to me to give me

to attract that person to me to give me

to attract that person to me to give me the opportunity that’s in the right

the opportunity that’s in the right

the opportunity that’s in the right energy the right format and

energy the right format and

energy the right format and statistically I’m so successful and

statistically I’m so successful and

statistically I’m so successful and that’s how I became what you call the

that’s how I became what you call the

that’s how I became what you call the philanthropist I’m actually a

philanthropist I’m actually a

philanthropist I’m actually a philanthropist I pimp out more

philanthropist I pimp out more

philanthropist I pimp out more celebrities athletes and rich people to

celebrities athletes and rich people to

celebrities athletes and rich people to get money for charity but thank you

get money for charity but thank you

get money for charity but thank you that’s how I got involved with charities

that’s how I got involved with charities

that’s how I got involved with charities is I started realizing well if I put my

is I started realizing well if I put my

is I started realizing well if I put my first step forward and donate my time

first step forward and donate my time

first step forward and donate my time money and energy to something that’s

money and energy to something that’s

money and energy to something that’s important to this person invariably

important to this person invariably

important to this person invariably they’re gonna want to help me too and

they’re gonna want to help me too and

they’re gonna want to help me too and that’s how I would get my first advisor

that’s how I would get my first advisor

that’s how I would get my first advisor on my board then ask them who else would

on my board then ask them who else would

on my board then ask them who else would you like or think I should have on the

you like or think I should have on the

you like or think I should have on the Board of Advisors and all you need is

Board of Advisors and all you need is

Board of Advisors and all you need is one person to start and you’ll have 25

one person to start and you’ll have 25

one person to start and you’ll have 25 board of advisers and so part of that

board of advisers and so part of that

board of advisers and so part of that lesson too is you know you don’t need to

lesson too is you know you don’t need to

lesson too is you know you don’t need to have a lot of money to go and help a

have a lot of money to go and help a

have a lot of money to go and help a charity just giving your time as an

charity just giving your time as an

charity just giving your time as an entrepreneur at ease if you’re a

entrepreneur at ease if you’re a

entrepreneur at ease if you’re a programmer you can help with their

programmer you can help with their

programmer you can help with their website if you’re a designer you can

website if you’re a designer you can

website if you’re a designer you can create stuff for them lend your

create stuff for them lend your

create stuff for them lend your expertise and if you have money that’s

expertise and if you have money that’s

expertise and if you have money that’s great but if you don’t just your time

great but if you don’t just your time

great but if you don’t just your time can be really helpful yeah it changed my

can be really helpful yeah it changed my

can be really helpful yeah it changed my life as you know you know my life is a

life as you know you know my life is a

life as you know you know my life is a true entrepreneur you know every average

true entrepreneur you know every average

true entrepreneur you know every average millionaire in America has gone bankrupt

millionaire in America has gone bankrupt

millionaire in America has gone bankrupt twice I lost everything

twice I lost everything

twice I lost everything you know in 2008 you know the genius

you know in 2008 you know the genius

you know in 2008 you know the genius that I was living my life the wrong way

that I was living my life the wrong way

that I was living my life the wrong way wrong principles but the first thing

wrong principles but the first thing

wrong principles but the first thing that I did is you know concussions were

that I did is you know concussions were

that I did is you know concussions were real important to me and I’m in the

real important to me and I’m in the

real important to me and I’m in the sports world you know representing with

sports world you know representing with

sports world you know representing with Leigh Steinberg you know Warren Moon

Leigh Steinberg you know Warren Moon

Leigh Steinberg you know Warren Moon Steve Young Troy Aikman guys that

Steve Young Troy Aikman guys that

Steve Young Troy Aikman guys that concussions really affected so what I

concussions really affected so what I

concussions really affected so what I did is I wanted to meet guys like Steve

did is I wanted to meet guys like Steve

did is I wanted to meet guys like Steve Wynn you know I wanted to to help out so

Wynn you know I wanted to to help out so

Wynn you know I wanted to to help out so I saw that they had keep a memory alive

I saw that they had keep a memory alive

I saw that they had keep a memory alive foundation I went to Vegas volunteered

foundation I went to Vegas volunteered

foundation I went to Vegas volunteered my time for Larry Ruvo from Southern

my time for Larry Ruvo from Southern

my time for Larry Ruvo from Southern Wine & Spirits and within a week I was

Wine & Spirits and within a week I was

Wine & Spirits and within a week I was back on my feet from all the

back on my feet from all the

back on my feet from all the opportunities just from volunteering you

opportunities just from volunteering you

opportunities just from volunteering you know and bringing celebrities do what I

know and bringing celebrities do what I

know and bringing celebrities do what I could do whatever I could do for them

could do whatever I could do for them

could do whatever I could do for them they all wanted to help me I love it

they all wanted to help me I love it

they all wanted to help me I love it we’re getting tons of great feedback in

we’re getting tons of great feedback in

we’re getting tons of great feedback in the comments people saying thank you so

the comments people saying thank you so

the comments people saying thank you so much this is so useful right now so it’s

much this is so useful right now so it’s

much this is so useful right now so it’s great when it gets a couple more

great when it gets a couple more

great when it gets a couple more questions the most common question is

questions the most common question is

questions the most common question is coming up over and over again is around

coming up over and over again is around

coming up over and over again is around what is the best pitch you’ve heard and

what is the best pitch you’ve heard and

what is the best pitch you’ve heard and why was it so good what lessons can we

why was it so good what lessons can we

why was it so good what lessons can we learn hands down like I can’t spoil it

learn hands down like I can’t spoil it

learn hands down like I can’t spoil it on the show

on the show

on the show but there is a young woman that at 20

but there is a young woman that at 20

but there is a young woman that at 20 years old adopted a 12 and a 13 year old

years old adopted a 12 and a 13 year old

years old adopted a 12 and a 13 year old because nobody else would help these two

because nobody else would help these two

because nobody else would help these two kids Wow so what she did is realize that

kids Wow so what she did is realize that

kids Wow so what she did is realize that people buy on emotion for logical

people buy on emotion for logical

people buy on emotion for logical reasons so she took her personal energy

reasons so she took her personal energy

reasons so she took her personal energy and experience and tightened into a

and experience and tightened into a

and experience and tightened into a business and she all of us were in love

business and she all of us were in love

business and she all of us were in love with her she sold herself and all of the

with her she sold herself and all of the

with her she sold herself and all of the judges simply were in the format of oh

judges simply were in the format of oh

judges simply were in the format of oh my gosh I don’t care what idea or what

my gosh I don’t care what idea or what

my gosh I don’t care what idea or what business this woman has she she already

business this woman has she she already

business this woman has she she already quickly explained that she had since she

quickly explained that she had since she

quickly explained that she had since she did that you know two different exits of

did that you know two different exits of

did that you know two different exits of other businesses this is her third

other businesses this is her third

other businesses this is her third venture I mean she was so clear and her

venture I mean she was so clear and her

venture I mean she was so clear and her energy was so high you were so attracted

energy was so high you were so attracted

energy was so high you were so attracted to her it just felt confident that she

to her it just felt confident that she

to her it just felt confident that she could take a paperclip and make millions

could take a paperclip and make millions

could take a paperclip and make millions of dollars somehow and we were all just

of dollars somehow and we were all just

of dollars somehow and we were all just like okay whatever you want you know

like okay whatever you want you know

like okay whatever you want you know here’s our money it was awesome I loved

here’s our money it was awesome I loved

here’s our money it was awesome I loved it

it

it and now the first episode is up when did

and now the first episode is up when did

and now the first episode is up when did it go up was this week right it’s new at

it go up was this week right it’s new at

it go up was this week right it’s new at 10 a.m. Pacific 1 p.m. Eastern Time guys

10 a.m. Pacific 1 p.m. Eastern Time guys

10 a.m. Pacific 1 p.m. Eastern Time guys so went up yesterday I wash it this

so went up yesterday I wash it this

so went up yesterday I wash it this morning how many episodes are there and

morning how many episodes are there and

morning how many episodes are there and how often is it coming out so there’s 12

how often is it coming out so there’s 12

how often is it coming out so there’s 12 episodes all all pop you know done and

episodes all all pop you know done and

episodes all all pop you know done and comes out every Wednesday same time 1

comes out every Wednesday same time 1

comes out every Wednesday same time 1 p.m. is through time on the hunt preneur

p.m. is through time on the hunt preneur

p.m. is through time on the hunt preneur Network and the variety of all the other

Network and the variety of all the other

Network and the variety of all the other different Amazon to YouTube etc very

different Amazon to YouTube etc very

different Amazon to YouTube etc very accessible getting great reviews as you

accessible getting great reviews as you

accessible getting great reviews as you know Evan is pretty pretty unique took

know Evan is pretty pretty unique took

know Evan is pretty pretty unique took this same idea that people have been

this same idea that people have been

this same idea that people have been doing and turned it into a really unique

doing and turned it into a really unique

doing and turned it into a really unique format so we love you know everyone’s

format so we love you know everyone’s

format so we love you know everyone’s feedback and participation the cool

feedback and participation the cool

feedback and participation the cool thing is you be the judge on our show if

thing is you be the judge on our show if

thing is you be the judge on our show if you don’t agree with me and the rest of

you don’t agree with me and the rest of

you don’t agree with me and the rest of my judges we have some cool celebrity

my judges we have some cool celebrity

my judges we have some cool celebrity judges

judges

judges you know we fit them in but the cool

you know we fit them in but the cool

you know we fit them in but the cool thing is go on IndieGoGo and prove us

thing is go on IndieGoGo and prove us

thing is go on IndieGoGo and prove us wrong if I if I’m there saying there’s

wrong if I if I’m there saying there’s

wrong if I if I’m there saying there’s no market for this and all of a sudden

no market for this and all of a sudden

no market for this and all of a sudden the cool thing is our judges we get to

the cool thing is our judges we get to

the cool thing is our judges we get to go circle back we can reinvest if we’re

go circle back we can reinvest if we’re

go circle back we can reinvest if we’re wrong I love that you have IndieGoGo

wrong I love that you have IndieGoGo

wrong I love that you have IndieGoGo campaign to everybody so to the artists

campaign to everybody so to the artists

campaign to everybody so to the artists and go vote as well I’m cool and again

and go vote as well I’m cool and again

and go vote as well I’m cool and again guys we have the link in description go

guys we have the link in description go

guys we have the link in description go check it out if you want to watch the

check it out if you want to watch the

check it out if you want to watch the first episode next question coming from

first episode next question coming from

first episode next question coming from Brandon for you personally how much of

Brandon for you personally how much of

Brandon for you personally how much of the success

the success

the success the pitch is based on polish verses

the pitch is based on polish verses

the pitch is based on polish verses concept he has the concept and is

concept he has the concept and is

concept he has the concept and is practicing but he has nerves he gets

practicing but he has nerves he gets

practicing but he has nerves he gets nervous when he’s presenting so how much

nervous when he’s presenting so how much

nervous when he’s presenting so how much is it the concert versus the Polish

is it the concert versus the Polish

is it the concert versus the Polish presentation so there is a balance there

presentation so there is a balance there

presentation so there is a balance there and I would say that it’s almost 60 60

and I would say that it’s almost 60 60

and I would say that it’s almost 60 60 for the content 40 for the Polish we had

for the content 40 for the Polish we had

for the content 40 for the Polish we had you know 1 that the content was so good

you know 1 that the content was so good

you know 1 that the content was so good but he was reading from cards and so

but he was reading from cards and so

but he was reading from cards and so nervous and we almost didn’t open the

nervous and we almost didn’t open the

nervous and we almost didn’t open the doors because he was reading from cards

doors because he was reading from cards

doors because he was reading from cards and he was so nervous I would say you’re

and he was so nervous I would say you’re

and he was so nervous I would say you’re better off reading from cards and being

better off reading from cards and being

better off reading from cards and being nervous if you have good content because

nervous if you have good content because

nervous if you have good content because there were some really great

there were some really great

there were some really great entrepreneurs because now that they’re

entrepreneurs because now that they’re

entrepreneurs because now that they’re on IndieGoGo we missed some big deals

on IndieGoGo we missed some big deals

on IndieGoGo we missed some big deals because they were so nervous they

because they were so nervous they

because they were so nervous they couldn’t get their point across I think

couldn’t get their point across I think

couldn’t get their point across I think you saw that on the first episode people

you saw that on the first episode people

you saw that on the first episode people like oh you know like I didn’t even know

like oh you know like I didn’t even know

like oh you know like I didn’t even know what the business was about so I think

what the business was about so I think

what the business was about so I think you’re better off if you can’t get it

you’re better off if you can’t get it

you’re better off if you can’t get it out at least let us know what the

out at least let us know what the

out at least let us know what the business about you’ll give yourself at

business about you’ll give yourself at

business about you’ll give yourself at least a 60% chance of getting on got it

least a 60% chance of getting on got it

least a 60% chance of getting on got it and and and also like you guys are

and and and also like you guys are

and and and also like you guys are pretty it’s not Shark Tank we got Kevin

pretty it’s not Shark Tank we got Kevin

pretty it’s not Shark Tank we got Kevin O’Leary like telling you that you suck

O’Leary like telling you that you suck

O’Leary like telling you that you suck and you’re gonna get swatted at the sky

and you’re gonna get swatted at the sky

and you’re gonna get swatted at the sky like it’s it’s still a pretty you’re

like it’s it’s still a pretty you’re

like it’s it’s still a pretty you’re giving good feedback it’s not all it’s

giving good feedback it’s not all it’s

giving good feedback it’s not all it’s not all softball but it’s like you said

not all softball but it’s like you said

not all softball but it’s like you said it’s like Shark Tank was so like you

it’s like Shark Tank was so like you

it’s like Shark Tank was so like you actually care what these guys who wanna

actually care what these guys who wanna

actually care what these guys who wanna seem to be successful yeah you know

seem to be successful yeah you know

seem to be successful yeah you know we’ll tell you if your pitch sucked but

we’ll tell you if your pitch sucked but

we’ll tell you if your pitch sucked but we’re gonna then tell you how to make

we’re gonna then tell you how to make

we’re gonna then tell you how to make your pitch better we’re going to explain

your pitch better we’re going to explain

your pitch better we’re going to explain to you some resources where to go funds

to you some resources where to go funds

to you some resources where to go funds and IndieGoGo or just techniques that we

and IndieGoGo or just techniques that we

and IndieGoGo or just techniques that we feel and we have some really seasoned

feel and we have some really seasoned

feel and we have some really seasoned veterans are not only investors but

veterans are not only investors but

veterans are not only investors but great business people from you know

great business people from you know

great business people from you know Sprint and Denny’s and tap out in Asian

Sprint and Denny’s and tap out in Asian

Sprint and Denny’s and tap out in Asian box you know people that have done it on

box you know people that have done it on

box you know people that have done it on their own so I really like the

their own so I really like the

their own so I really like the mentorship portion of the show I think

mentorship portion of the show I think

mentorship portion of the show I think it’s also a more realistic scenario of

it’s also a more realistic scenario of

it’s also a more realistic scenario of what to expect in the world of angel

what to expect in the world of angel

what to expect in the world of angel investing like me being an angel myself

investing like me being an angel myself

investing like me being an angel myself and connect with other angels most most

and connect with other angels most most

and connect with other angels most most angels are not going to be the kevin

angels are not going to be the kevin

angels are not going to be the kevin O’Leary yell at your face and tell you

O’Leary yell at your face and tell you

O’Leary yell at your face and tell you how much you suck it makes for great TV

how much you suck it makes for great TV

how much you suck it makes for great TV but I think what you’re doing is more

but I think what you’re doing is more

but I think what you’re doing is more kind of realistic of what to expect when

kind of realistic of what to expect when

kind of realistic of what to expect when you’re dealing with an angel investor

you’re dealing with an angel investor

you’re dealing with an angel investor yeah I think that’s you know

yeah I think that’s you know

yeah I think that’s you know entrepreneurial to give them credit that

entrepreneurial to give them credit that

entrepreneurial to give them credit that that was why they asked me to be a key

that was why they asked me to be a key

that was why they asked me to be a key judge because I kind of have

judge because I kind of have

judge because I kind of have that spiritual like you I’m an

that spiritual like you I’m an

that spiritual like you I’m an empowerment person alright I’m I’m here

empowerment person alright I’m I’m here

empowerment person alright I’m I’m here not only to invest in you but I want you

not only to invest in you but I want you

not only to invest in you but I want you to accelerate and to help people because

to accelerate and to help people because

to accelerate and to help people because we can help our communities by creating

we can help our communities by creating

we can help our communities by creating great entrepreneurs and entrepreneur

great entrepreneurs and entrepreneur

great entrepreneurs and entrepreneur magazine provide so many resources

magazine provide so many resources

magazine provide so many resources here’s just really to them another

here’s just really to them another

here’s just really to them another resource to help empower entrepreneurs

resource to help empower entrepreneurs

resource to help empower entrepreneurs kind of Anthony is writing in who are

kind of Anthony is writing in who are

kind of Anthony is writing in who are some investors that you have learned

some investors that you have learned

some investors that you have learned from and have helped you a great

from and have helped you a great

from and have helped you a great question so you know Steve Wynn was one

question so you know Steve Wynn was one

question so you know Steve Wynn was one for me that had been a great great

for me that had been a great great

for me that had been a great great mentor just understanding the

mentor just understanding the

mentor just understanding the relationship and the energy to money and

relationship and the energy to money and

relationship and the energy to money and the transparency of how to get to the

the transparency of how to get to the

the transparency of how to get to the point I used to be an over seller a

point I used to be an over seller a

point I used to be an over seller a back-end seller even you could say well

back-end seller even you could say well

back-end seller even you could say well I hate to say this but a bush you know

I hate to say this but a bush you know

I hate to say this but a bush you know and and I thought that I was fooling

and and I thought that I was fooling

and and I thought that I was fooling everybody and Steve Wynn taught me I’d

everybody and Steve Wynn taught me I’d

everybody and Steve Wynn taught me I’d rather people hate you for who you are

rather people hate you for who you are

rather people hate you for who you are and love you for who you’re not because

and love you for who you’re not because

and love you for who you’re not because if it’s not there yet they’re gonna let

if it’s not there yet they’re gonna let

if it’s not there yet they’re gonna let you know and then the back end the truth

you know and then the back end the truth

you know and then the back end the truth always comes out so especially as Dan

always comes out so especially as Dan

always comes out so especially as Dan entrepreneur just tell the truth

entrepreneur just tell the truth

entrepreneur just tell the truth as painful as it may be because they may

as painful as it may be because they may

as painful as it may be because they may have a solution and they’re going to

have a solution and they’re going to

have a solution and they’re going to most of all trust you and help you

most of all trust you and help you

most of all trust you and help you beyond in the back end having it back

beyond in the back end having it back

beyond in the back end having it back end sell someone because you oversold

end sell someone because you oversold

end sell someone because you oversold them yeah a lot of questions coming in

them yeah a lot of questions coming in

them yeah a lot of questions coming in just around other questions that are

just around other questions that are

just around other questions that are typically asked like what is one of the

typically asked like what is one of the

typically asked like what is one of the most common questions that you will ask

most common questions that you will ask

most common questions that you will ask entrepreneurs or expect them to answer

entrepreneurs or expect them to answer

entrepreneurs or expect them to answer maybe not in the pitch but then

maybe not in the pitch but then

maybe not in the pitch but then afterwards as well what do you want to

afterwards as well what do you want to

afterwards as well what do you want to hear and know of all the hardest thing

hear and know of all the hardest thing

hear and know of all the hardest thing for people to articulate is how much

for people to articulate is how much

for people to articulate is how much money you want and why and I’m totally

money you want and why and I’m totally

money you want and why and I’m totally surprised because you brought this up

surprised because you brought this up

surprised because you brought this up earlier how do they know what to ask for

earlier how do they know what to ask for

earlier how do they know what to ask for ninety percent we had ninety ninety

ninety percent we had ninety ninety

ninety percent we had ninety ninety different pitches over the twelve

different pitches over the twelve

different pitches over the twelve episodes nine percent of those didn’t

episodes nine percent of those didn’t

episodes nine percent of those didn’t really know what they wanted and what

really know what they wanted and what

really know what they wanted and what they were willing to give up Wow

they were willing to give up Wow

they were willing to give up Wow I make an economic decision if you don’t

I make an economic decision if you don’t

I make an economic decision if you don’t know what you’re off now

know what you’re off now

know what you’re off now I’ll gauge it and you see on the show

I’ll gauge it and you see on the show

I’ll gauge it and you see on the show some people were like you know what

some people were like you know what

some people were like you know what we’re not gonna take that it would hurt

we’re not gonna take that it would hurt

we’re not gonna take that it would hurt you would never be able to raise money

you would never be able to raise money

you would never be able to raise money if you did that that would

if you did that that would

if you did that that would it’s called down round you know we don’t

it’s called down round you know we don’t

it’s called down round you know we don’t want to take your initial investors and

want to take your initial investors and

want to take your initial investors and put them in a worse position so we

put them in a worse position so we

put them in a worse position so we educate but I was amazed I just want to

educate but I was amazed I just want to

educate but I was amazed I just want to know look here’s what we’re looking for

know look here’s what we’re looking for

know look here’s what we’re looking for here’s what you get and here’s what we

here’s what you get and here’s what we

here’s what you get and here’s what we do and this is what we expect the

do and this is what we expect the

do and this is what we expect the outcome to be those four components if

outcome to be those four components if

outcome to be those four components if you can articulate that to me I can

you can articulate that to me I can

you can articulate that to me I can evaluate maybe you don’t have it quite

evaluate maybe you don’t have it quite

evaluate maybe you don’t have it quite right

right

right but because of the relationship capital

but because of the relationship capital

but because of the relationship capital I have or my partners or the situation

I have or my partners or the situation

I have or my partners or the situation or knowledge I have or my partners you

or knowledge I have or my partners you

or knowledge I have or my partners you know what I can adjust or evolve your

know what I can adjust or evolve your

know what I can adjust or evolve your business and we can make a fortune or

business and we can make a fortune or

business and we can make a fortune or create abundance together so those four

create abundance together so those four

create abundance together so those four components are what I think you need to

components are what I think you need to

components are what I think you need to really hit home it seems crazy that 90%

really hit home it seems crazy that 90%

really hit home it seems crazy that 90% of the people would come on the show and

of the people would come on the show and

of the people would come on the show and not know exactly how much they want to

not know exactly how much they want to

not know exactly how much they want to give up and how much they’re worth I

give up and how much they’re worth I

give up and how much they’re worth I mean you just see me do some research

mean you just see me do some research

mean you just see me do some research you know you know a little bit more than

you know you know a little bit more than

you know you know a little bit more than the average entrepreneur because you’re

the average entrepreneur because you’re

the average entrepreneur because you’re going to go pitch but they still don’t

going to go pitch but they still don’t

going to go pitch but they still don’t so it just speaks to the kind of

so it just speaks to the kind of

so it just speaks to the kind of financial IQ I guess of most

financial IQ I guess of most

financial IQ I guess of most entrepreneurs out there what do you I

entrepreneurs out there what do you I

entrepreneurs out there what do you I mean so watching the show is a great

mean so watching the show is a great

mean so watching the show is a great education resource for people what do

education resource for people what do

education resource for people what do you recommend for people to kind of up

you recommend for people to kind of up

you recommend for people to kind of up their investment our financial IQ so

their investment our financial IQ so

their investment our financial IQ so that you know you guys you guys are

that you know you guys you guys are

that you know you guys you guys are being the nice ones and telling them hey

being the nice ones and telling them hey

being the nice ones and telling them hey listen like your ass you giving away too

listen like your ass you giving away too

listen like your ass you giving away too much they may not get that deal when

much they may not get that deal when

much they may not get that deal when they go and talk to another angel so

they go and talk to another angel so

they go and talk to another angel so what advice would you get give for

what advice would you get give for

what advice would you get give for people to increase their IQ in that area

people to increase their IQ in that area

people to increase their IQ in that area two things one’s a shameless plug lay

two things one’s a shameless plug lay

two things one’s a shameless plug lay out that you gave me of course you

out that you gave me of course you

out that you gave me of course you should go to entrepreneur magazine in

should go to entrepreneur magazine in

should go to entrepreneur magazine in that photo calm they got a ton of great

that photo calm they got a ton of great

that photo calm they got a ton of great stuff on there to read about and you

stuff on there to read about and you

stuff on there to read about and you know mocking some of my associates and

know mocking some of my associates and

know mocking some of my associates and mentors like Gary Vee and Tom Ferriss

mentors like Gary Vee and Tom Ferriss

mentors like Gary Vee and Tom Ferriss you know those guys give great advice

you know those guys give great advice

you know those guys give great advice David Corbin is on there this week you

David Corbin is on there this week you

David Corbin is on there this week you know just great guys that give great

know just great guys that give great

know just great guys that give great advice but I have a secret that really

advice but I have a secret that really

advice but I have a secret that really helped me and I go to trade shows and I

helped me and I go to trade shows and I

helped me and I go to trade shows and I because there’s hundreds of companies

because there’s hundreds of companies

because there’s hundreds of companies there right and I go there and I ask

there right and I go there and I ask

there right and I go there and I ask questions I go and I want to understand

questions I go and I want to understand

questions I go and I want to understand their business model and I start

their business model and I start

their business model and I start understanding and if I ask equity

understanding and if I ask equity

understanding and if I ask equity questions to because a lot of those

questions to because a lot of those

questions to because a lot of those companies are looking for money I start

companies are looking for money I start

companies are looking for money I start getting a really good feel on how that

getting a really good feel on how that

getting a really good feel on how that compares to what I’m doing so the more

compares to what I’m doing so the more

compares to what I’m doing so the more experience I have of looking at

experience I have of looking at

experience I have of looking at companies kind of it’s a vacuum of what

companies kind of it’s a vacuum of what

companies kind of it’s a vacuum of what you do right as an angel you’re a deal

you do right as an angel you’re a deal

you do right as an angel you’re a deal flow guy you’re like me I see deals

flow guy you’re like me I see deals

flow guy you’re like me I see deals every day

every day

every day but you can manufacture that by going to

but you can manufacture that by going to

but you can manufacture that by going to a trade show and plus you’re building a

a trade show and plus you’re building a

a trade show and plus you’re building a relationship capital channel partners

relationship capital channel partners

relationship capital channel partners associates all types of even investors

associates all types of even investors

associates all types of even investors you can find so going to trade shows is

you can find so going to trade shows is

you can find so going to trade shows is my second piece of advice but of course

my second piece of advice but of course

my second piece of advice but of course use entrepreneur and entrepreneur com uh

use entrepreneur and entrepreneur com uh

use entrepreneur and entrepreneur com uh that’s what she’s interesting just talk

that’s what she’s interesting just talk

that’s what she’s interesting just talk about timing how do you know when it’s

about timing how do you know when it’s

about timing how do you know when it’s the right time to go and pitch it’s not

the right time to go and pitch it’s not

the right time to go and pitch it’s not too soon it’s not too late kind of

too soon it’s not too late kind of

too soon it’s not too late kind of determine like now is the time to go

determine like now is the time to go

determine like now is the time to go yeah so there’s there’s a bigger

yeah so there’s there’s a bigger

yeah so there’s there’s a bigger question behind that right how do I know

question behind that right how do I know

question behind that right how do I know when to raise money right he’s more than

when to raise money right he’s more than

when to raise money right he’s more than just where to pitch that’s the bigger

just where to pitch that’s the bigger

just where to pitch that’s the bigger question for most entrepreneurs is gosh

question for most entrepreneurs is gosh

question for most entrepreneurs is gosh should I give up so here’s my litmus

should I give up so here’s my litmus

should I give up so here’s my litmus test of making money if at all possible

test of making money if at all possible

test of making money if at all possible don’t raise any money if you’re not

don’t raise any money if you’re not

don’t raise any money if you’re not making money right like if you’re not

making money right like if you’re not

making money right like if you’re not eight now some ideas are so big you you

eight now some ideas are so big you you

eight now some ideas are so big you you have to have the R&D etc but most

have to have the R&D etc but most

have to have the R&D etc but most businesses get to a point where you have

businesses get to a point where you have

businesses get to a point where you have a clear path to revenue and then see if

a clear path to revenue and then see if

a clear path to revenue and then see if you can just materialize a true

you can just materialize a true

you can just materialize a true valuation because if you give up too

valuation because if you give up too

valuation because if you give up too much too early it won’t you I and I have

much too early it won’t you I and I have

much too early it won’t you I and I have so many different boards that I’ve sat

so many different boards that I’ve sat

so many different boards that I’ve sat on and I coach wheat I had a helmet

on and I coach wheat I had a helmet

on and I coach wheat I had a helmet company called Zenith and the CEO is a

company called Zenith and the CEO is a

company called Zenith and the CEO is a Harvard guy great genius innovator for

Harvard guy great genius innovator for

Harvard guy great genius innovator for concussion helmets forty million dollar

concussion helmets forty million dollar

concussion helmets forty million dollar raise Evan

raise Evan

raise Evan he ended up now stood from the company

he ended up now stood from the company

he ended up now stood from the company with no equity after he finally got it

with no equity after he finally got it

with no equity after he finally got it got going so really try to determine try

got going so really try to determine try

got going so really try to determine try to make his money as much cuz you don’t

to make his money as much cuz you don’t

to make his money as much cuz you don’t spend 80% of your time raising money if

spend 80% of your time raising money if

spend 80% of your time raising money if you could spend eight of your time

you could spend eight of your time

you could spend eight of your time making money and then when it comes time

making money and then when it comes time

making money and then when it comes time to scale ask for the money and we sure

to scale ask for the money and we sure

to scale ask for the money and we sure you see this too Dave you know most of

you see this too Dave you know most of

you see this too Dave you know most of the business concepts that come across

the business concepts that come across

the business concepts that come across the plates of angels there’s it’s just a

the plates of angels there’s it’s just a

the plates of angels there’s it’s just a concept there’s no revenue so even if

concept there’s no revenue so even if

concept there’s no revenue so even if you have one sale it’s way better than

you have one sale it’s way better than

you have one sale it’s way better than zero sales like that zero to one not a

zero sales like that zero to one not a

zero sales like that zero to one not a million just one sale showing that

million just one sale showing that

million just one sale showing that somebody watch you spend dollars on what

somebody watch you spend dollars on what

somebody watch you spend dollars on what you have put you already in a new league

you have put you already in a new league

you have put you already in a new league and yes you need money to expand and

and yes you need money to expand and

and yes you need money to expand and grow but just showing that somebody’s

grow but just showing that somebody’s

grow but just showing that somebody’s willing to pay you for what you have

willing to pay you for what you have

willing to pay you for what you have already makes it I mean what do you

already makes it I mean what do you

already makes it I mean what do you think about that are you

think about that are you

think about that are you things I’m looking for and I’m

things I’m looking for and I’m

things I’m looking for and I’m with pilots pain pilots you don’t have

with pilots pain pilots you don’t have

with pilots pain pilots you don’t have to make a lot but if you could get the

to make a lot but if you could get the

to make a lot but if you could get the bigger customer to do a paid pilot I’m

bigger customer to do a paid pilot I’m

bigger customer to do a paid pilot I’m all over that or just have like you said

all over that or just have like you said

all over that or just have like you said one customer that you can scale and say

one customer that you can scale and say

one customer that you can scale and say wow this is how it’s working and there’s

wow this is how it’s working and there’s

wow this is how it’s working and there’s a thousand or a million or ten million

a thousand or a million or ten million

a thousand or a million or ten million or a billion other people just like this

or a billion other people just like this

or a billion other people just like this customer that’s why we’re gonna make

customer that’s why we’re gonna make

customer that’s why we’re gonna make money but yeah I there’s a million great

money but yeah I there’s a million great

money but yeah I there’s a million great ideas out there it’s the guy who knows

ideas out there it’s the guy who knows

ideas out there it’s the guy who knows how to monetize it and I’m looking for

how to monetize it and I’m looking for

how to monetize it and I’m looking for that monetization or materialisation

that monetization or materialisation

that monetization or materialisation piece next question this guy is really

piece next question this guy is really

piece next question this guy is really excited hey David all caps with three

excited hey David all caps with three

excited hey David all caps with three exclamation marks hey David what is

exclamation marks hey David what is

exclamation marks hey David what is something you wish you knew when you

something you wish you knew when you

something you wish you knew when you were 21 oh that’s an easy question for

were 21 oh that’s an easy question for

were 21 oh that’s an easy question for me

me

me two words radical humility I wish

two words radical humility I wish

two words radical humility I wish somebody would have taught me the

somebody would have taught me the

somebody would have taught me the ability that I did no it’s the biggest

ability that I did no it’s the biggest

ability that I did no it’s the biggest problem I have with my interns and young

problem I have with my interns and young

problem I have with my interns and young associates of my business you don’t know

associates of my business you don’t know

associates of my business you don’t know what you don’t know so feel good about

what you don’t know so feel good about

what you don’t know so feel good about asking for help

asking for help

asking for help asking for help is giving a gift to

asking for help is giving a gift to

asking for help is giving a gift to people like me you know when you ask for

people like me you know when you ask for

people like me you know when you ask for help you become an investment of that

help you become an investment of that

help you become an investment of that person and then don’t forget like you

person and then don’t forget like you

person and then don’t forget like you said earlier just because you don’t have

said earlier just because you don’t have

said earlier just because you don’t have a lot of money or experience doesn’t

a lot of money or experience doesn’t

a lot of money or experience doesn’t mean you can’t help that person so

mean you can’t help that person so

mean you can’t help that person so whenever if someone would have told me

whenever if someone would have told me

whenever if someone would have told me David be radically humble ask for help

David be radically humble ask for help

David be radically humble ask for help and then provide help to others and know

and then provide help to others and know

and then provide help to others and know that’s my signature teaching tool here

that’s my signature teaching tool here

that’s my signature teaching tool here is hey ask for help and then always

is hey ask for help and then always

is hey ask for help and then always follow up with what can I do for you I

follow up with what can I do for you I

follow up with what can I do for you I love that I wish I learned that lesson

love that I wish I learned that lesson

love that I wish I learned that lesson when I was younger I was struggling a

when I was younger I was struggling a

when I was younger I was struggling a lot in my very first business when I was

lot in my very first business when I was

lot in my very first business when I was 19 and I was too afraid to ask for help

19 and I was too afraid to ask for help

19 and I was too afraid to ask for help I would tell my friends

I would tell my friends

I would tell my friends yeah I’m crushing it I’m entrepreneur

yeah I’m crushing it I’m entrepreneur

yeah I’m crushing it I’m entrepreneur lifestyle you know I’m just working

lifestyle you know I’m just working

lifestyle you know I’m just working really hard meanwhile like I’m barely

really hard meanwhile like I’m barely

really hard meanwhile like I’m barely making any money and can’t afford the

making any money and can’t afford the

making any money and can’t afford the growth of beer and pizza with them and

growth of beer and pizza with them and

growth of beer and pizza with them and so it would just make things a lot

so it would just make things a lot

so it would just make things a lot easier if you’re you’re upfront honest

easier if you’re you’re upfront honest

easier if you’re you’re upfront honest David is asking the importance of a

David is asking the importance of a

David is asking the importance of a business plan how much do you look at it

business plan how much do you look at it

business plan how much do you look at it how much do you care about and how much

how much do you care about and how much

how much do you care about and how much to invest time into making one so

to invest time into making one so

to invest time into making one so executive summary to me especially early

executive summary to me especially early

executive summary to me especially early on is much more important than a

on is much more important than a

on is much more important than a business plan a business plan is what

business plan a business plan is what

business plan a business plan is what you perceive to be your future

you perceive to be your future

you perceive to be your future and it’s it’s an appendix I think too

and it’s it’s an appendix I think too

and it’s it’s an appendix I think too that you have the elevator fit pitch

that you have the elevator fit pitch

that you have the elevator fit pitch first and then an executive summary and

first and then an executive summary and

first and then an executive summary and so those are the two things that are

so those are the two things that are

so those are the two things that are most critical to me because if you don’t

most critical to me because if you don’t

most critical to me because if you don’t stimulate interest you’ll never be able

stimulate interest you’ll never be able

stimulate interest you’ll never be able to transition interest or share vision

to transition interest or share vision

to transition interest or share vision which is what the business plan is for

which is what the business plan is for

which is what the business plan is for and so make sure you have the best

and so make sure you have the best

and so make sure you have the best executive summary and elevator pitch

executive summary and elevator pitch

executive summary and elevator pitch that you can have right an executive

that you can have right an executive

that you can have right an executive summary is the one the three pages at

summary is the one the three pages at

summary is the one the three pages at the beginning of the business plan we

the beginning of the business plan we

the beginning of the business plan we used to see it as a pasta grandmother

used to see it as a pasta grandmother

used to see it as a pasta grandmother test and that like your grandmother can

test and that like your grandmother can

test and that like your grandmother can understand it because a lot of times

understand it because a lot of times

understand it because a lot of times people talk in so much technical jargon

people talk in so much technical jargon

people talk in so much technical jargon that to them it makes sense but to an

that to them it makes sense but to an

that to them it makes sense but to an outsider it doesn’t make any any sense

outsider it doesn’t make any any sense

outsider it doesn’t make any any sense so there are any key things you look for

so there are any key things you look for

so there are any key things you look for and in that executive summary yeah so

and in that executive summary yeah so

and in that executive summary yeah so number one I look for the team side of

number one I look for the team side of

number one I look for the team side of it because I invest in people not

it because I invest in people not

it because I invest in people not products I think that in 18 then kill it

products I think that in 18 then kill it

products I think that in 18 then kill it with the B product every day of the week

with the B product every day of the week

with the B product every day of the week I’m looking for a clear path to revenue

I’m looking for a clear path to revenue

I’m looking for a clear path to revenue so like you said you know one customer

so like you said you know one customer

so like you said you know one customer or a pilot something like that I am

or a pilot something like that I am

or a pilot something like that I am looking to see what you want you know

looking to see what you want you know

looking to see what you want you know how much money what am I gonna get

how much money what am I gonna get

how much money what am I gonna get what’s the ROI that you perceive and

what’s the ROI that you perceive and

what’s the ROI that you perceive and then what I like a little bit different

then what I like a little bit different

then what I like a little bit different and it comes in that team side is I

and it comes in that team side is I

and it comes in that team side is I still think that people miss the most

still think that people miss the most

still think that people miss the most important path part and it’s that lesson

important path part and it’s that lesson

important path part and it’s that lesson that people buy on emotion for logical

that people buy on emotion for logical

that people buy on emotion for logical reasons and so if somehow you can give a

reasons and so if somehow you can give a

reasons and so if somehow you can give a little B role a little background of

little B role a little background of

little B role a little background of emotionally not only why you created the

emotionally not only why you created the

emotionally not only why you created the company but why people will be compelled

company but why people will be compelled

company but why people will be compelled to participate in your company

to participate in your company

to participate in your company emotionally either as a customer as

emotionally either as a customer as

emotionally either as a customer as investor you’re gonna win me over and so

investor you’re gonna win me over and so

investor you’re gonna win me over and so don’t forget the emotional side because

don’t forget the emotional side because

don’t forget the emotional side because a lot of entrepreneurs almost everyone

a lot of entrepreneurs almost everyone

a lot of entrepreneurs almost everyone have a really great story of why they’re

have a really great story of why they’re

have a really great story of why they’re creating the business why there’s a need

creating the business why there’s a need

creating the business why there’s a need out there and it stems from all kinds of

out there and it stems from all kinds of

out there and it stems from all kinds of great things that people will not be

great things that people will not be

great things that people will not be able to resist that emotional thing you

able to resist that emotional thing you

able to resist that emotional thing you buy on emotion for logical reasons I

buy on emotion for logical reasons I

buy on emotion for logical reasons I love it

love it

love it next up Beverly I think you can relate

next up Beverly I think you can relate

next up Beverly I think you can relate to this one really well they’ve cannot

to this one really well they’ve cannot

to this one really well they’ve cannot relate this information to a non-profit

relate this information to a non-profit

relate this information to a non-profit and I know you do a ton of nonprofit

and I know you do a ton of nonprofit

and I know you do a ton of nonprofit stuff philanthropy a pimp now remember

stuff philanthropy a pimp now remember

stuff philanthropy a pimp now remember that line flanca pimp so how does the

that line flanca pimp so how does the

that line flanca pimp so how does the art of the pitch relate to a non-profit

art of the pitch relate to a non-profit

art of the pitch relate to a non-profit 100% except for I believe that you have

100% except for I believe that you have

100% except for I believe that you have an easier easier job to raise money to

an easier easier job to raise money to

an easier easier job to raise money to help others than it is to help your

help others than it is to help your

help others than it is to help your company and so that’s why I actually try

company and so that’s why I actually try

company and so that’s why I actually try to always combine everything our motto

to always combine everything our motto

to always combine everything our motto Warren Moon the Hall of Fame

Warren Moon the Hall of Fame

Warren Moon the Hall of Fame quarterbacks my business partner I had a

quarterbacks my business partner I had a

quarterbacks my business partner I had a really long mission statement and he

really long mission statement and he

really long mission statement and he went through it it was like a leveraged

went through it it was like a leveraged

went through it it was like a leveraged relationship Capital situational not

relationship Capital situational not

relationship Capital situational not only by blah blah

only by blah blah

only by blah blah the MBA like yeah it man Warren said oh

the MBA like yeah it man Warren said oh

the MBA like yeah it man Warren said oh so Dave you want to make money help

so Dave you want to make money help

so Dave you want to make money help people and have fun I said yeah he goes

people and have fun I said yeah he goes

people and have fun I said yeah he goes okay that’ll be our mission statement

okay that’ll be our mission statement

okay that’ll be our mission statement but right and the tie-in was we will not

but right and the tie-in was we will not

but right and the tie-in was we will not do any business without some sort of

do any business without some sort of

do any business without some sort of charitable effort cause of purpose I’d

charitable effort cause of purpose I’d

charitable effort cause of purpose I’d do it something about social change and

do it something about social change and

do it something about social change and I wrote a book called compassionate

I wrote a book called compassionate

I wrote a book called compassionate capitalism based off of this component

capitalism based off of this component

capitalism based off of this component so use the exact same methodology that

so use the exact same methodology that

so use the exact same methodology that you would for raising money for for a

you would for raising money for for a

you would for raising money for for a company that you would for raising money

company that you would for raising money

company that you would for raising money for a cause I just think it’s a lot

for a cause I just think it’s a lot

for a cause I just think it’s a lot easier because of that emotional

easier because of that emotional

easier because of that emotional attachment is I spoke of earlier got it

attachment is I spoke of earlier got it

attachment is I spoke of earlier got it and you mention Warren Moon your

and you mention Warren Moon your

and you mention Warren Moon your business partner he’s on the show at

business partner he’s on the show at

business partner he’s on the show at least is on the first episode there’s

least is on the first episode there’s

least is on the first episode there’s some funny moments on there so you guys

some funny moments on there so you guys

some funny moments on there so you guys if you’re a Warren Moon frenchie check

if you’re a Warren Moon frenchie check

if you’re a Warren Moon frenchie check it out talking about books so you have

it out talking about books so you have

it out talking about books so you have your book compassionate capitalism a

your book compassionate capitalism a

your book compassionate capitalism a bunch of people in asking what advice or

bunch of people in asking what advice or

bunch of people in asking what advice or what books are do you recommend people

what books are do you recommend people

what books are do you recommend people to read either to learn about getting

to read either to learn about getting

to read either to learn about getting investment or just as an entrepreneur

investment or just as an entrepreneur

investment or just as an entrepreneur anything you’ve read that you recommend

anything you’ve read that you recommend

anything you’ve read that you recommend passing on yeah you know some really

passing on yeah you know some really

passing on yeah you know some really great books number one book that’s in my

great books number one book that’s in my

great books number one book that’s in my library is thinking Grow Rich Napoleon

library is thinking Grow Rich Napoleon

library is thinking Grow Rich Napoleon Hill every time I read that I felt like

Hill every time I read that I felt like

Hill every time I read that I felt like I made more and more money any time I

I made more and more money any time I

I made more and more money any time I feel like I’m in a slump or my energy

feel like I’m in a slump or my energy

feel like I’m in a slump or my energy shifting I read Think and Grow Rich

shifting I read Think and Grow Rich

shifting I read Think and Grow Rich there’s also a book called surrender

there’s also a book called surrender

there’s also a book called surrender experiment that I really like it’s about

experiment that I really like it’s about

experiment that I really like it’s about getting out of your own way

getting out of your own way

getting out of your own way surrendering I think outliers is a great

surrendering I think outliers is a great

surrendering I think outliers is a great book because I believe in repetition if

book because I believe in repetition if

book because I believe in repetition if you focus in on something every day and

you focus in on something every day and

you focus in on something every day and repeat it it affects your physical

repeat it it affects your physical

repeat it it affects your physical conscious your subconscious mind which

conscious your subconscious mind which

conscious your subconscious mind which creates neural pathways but it also

creates neural pathways but it also

creates neural pathways but it also shifts your energy so those are three of

shifts your energy so those are three of

shifts your energy so those are three of my favorite books and then of course

my favorite books and then of course

my favorite books and then of course reconnecting to goodness which is my

reconnecting to goodness which is my

reconnecting to goodness which is my first book that has some systematic ways

first book that has some systematic ways

first book that has some systematic ways to manifest everything you want very

to manifest everything you want very

to manifest everything you want very cool I hadn’t heard of surrender

cool I hadn’t heard of surrender

cool I hadn’t heard of surrender experiments on

experiments on

experiments on add that to to my reading list to Davis

add that to to my reading list to Davis

add that to to my reading list to Davis creasing how quickly half an hour flies

creasing how quickly half an hour flies

creasing how quickly half an hour flies by we’ve got tons of people still asking

by we’ve got tons of people still asking

by we’ve got tons of people still asking questions wanting to learn more

questions wanting to learn more

questions wanting to learn more final message final thoughts you know

final message final thoughts you know

final message final thoughts you know one last thing you want to share with my

one last thing you want to share with my

one last thing you want to share with my audience as a takeaway message like this

audience as a takeaway message like this

audience as a takeaway message like this is what I learned from Dave today to

is what I learned from Dave today to

is what I learned from Dave today to spark my week you know for me there’s

spark my week you know for me there’s

spark my week you know for me there’s two things one be more interested than

two things one be more interested than

two things one be more interested than interesting as an entrepreneur be more

interesting as an entrepreneur be more

interesting as an entrepreneur be more interested than interesting and then

interested than interesting and then

interested than interesting and then secondly be kind to your future self and

secondly be kind to your future self and

secondly be kind to your future self and what that means is leave every person

what that means is leave every person

what that means is leave every person place or thing that you meet better know

place or thing that you meet better know

place or thing that you meet better know that somehow it’s all going to come back

that somehow it’s all going to come back

that somehow it’s all going to come back to you if you are kind to your future

to you if you are kind to your future

to you if you are kind to your future self if you’re kind helpful and observe

self if you’re kind helpful and observe

self if you’re kind helpful and observe as’ and so those two things are two

as’ and so those two things are two

as’ and so those two things are two simple ways to be more interested than

simple ways to be more interested than

simple ways to be more interested than interesting and be kind to your future

interesting and be kind to your future

interesting and be kind to your future self those takeaways will change not

self those takeaways will change not

self those takeaways will change not only your business but you’re like very

only your business but you’re like very

only your business but you’re like very cool I love it well guys go check out

cool I love it well guys go check out

cool I love it well guys go check out the show it was a fun first episode you

the show it was a fun first episode you

the show it was a fun first episode you can check it out weekly every Wednesday

can check it out weekly every Wednesday

can check it out weekly every Wednesday morning the link is in the description

morning the link is in the description

morning the link is in the description here below and day for people to learn

here below and day for people to learn

here below and day for people to learn about you dave meltzer calm or where we

about you dave meltzer calm or where we

about you dave meltzer calm or where we where we send in people we got emails

where we send in people we got emails

where we send in people we got emails are not down but we have youtube.com

are not down but we have youtube.com

are not down but we have youtube.com backslash David Meltzer 11 and at David

backslash David Meltzer 11 and at David

backslash David Meltzer 11 and at David Meltzer great places you can always go

Meltzer great places you can always go

Meltzer great places you can always go to sports one marketing.com my company

to sports one marketing.com my company

to sports one marketing.com my company there’s several ways to find me or just

there’s several ways to find me or just

there’s several ways to find me or just google me we’re gonna get you know we’re

google me we’re gonna get you know we’re

google me we’re gonna get you know we’re here if service I answer all my own

here if service I answer all my own

here if service I answer all my own emails Instagram snapchat

emails Instagram snapchat

emails Instagram snapchat I’m technologically advanced even though

I’m technologically advanced even though

I’m technologically advanced even though I’m old I love it Dave thank you for the

I’m old I love it Dave thank you for the

I’m old I love it Dave thank you for the time thank you guys so much for watching

time thank you guys so much for watching

time thank you guys so much for watching check out the show continue to believe

check out the show continue to believe

check out the show continue to believe and we’ll see you soon

and we’ll see you soon

and we’ll see you soon right on

”

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