Ecologie et économie : deux enjeux conciliables ? | Mehdi Dutheil | TEDxUniversitéParisDauphine

[Applause]

good evening to all and thank you all

to have come so many better cost

to talk about economy

the economy is proven and I’m going

to prove to you tonight that he is more

economic to work more

ecological than not to do chapel

mehdi duteil and I will work in

a company that is industrial in

which money the result of

the business is not an end in itself

but rather a means of undertaking

in plain language ie that given

that we are a company that is

independent we do not distribute

dividend

and so we reinvest

systematically the result in

the business is always under three

criteria the first is that it takes

always lower the impact of the activity

on the environment lower the

difficulty or danger of posts

and third criterion win the

productivity is a virtuous circle

what but this virtuous circle could

conceal working conditions that

are undesirable since

we expect from our colleagues that they

give the best of themselves

so we offer them the best contract

working is a cdi for all

the gap between the lowest and the highest

high salary goes from 1 to 4 this is a

wage coherence which is

uninhibited in return for what

we put in place a plan to

moving employees who in his

extreme goes up to carpool through

four in electric cars

thanks to that each of our employees

benefit from reductions in

expenses to come to work and

go back home

200 to 300 euros a month we have

also around the industrial site of

green spaces that are grown in

permaculture is also an orchard

conservatory and marauding what we

allows to propose each week a

basket of fruits and vegetables for the

local shots and then also without

pesticides and seasonal we also

a running teacher who comes

give running classes for

help us achieve goals of

running half marathon marathon

for the most ambitious and then also a

muscle building teacher

thighs buttocks and a teacher

2 an osteopath pardon an osteopath

who comes to heal the consequences

of a machine work that can be

difficult physical and also repetitive

to finish on this topic I you

would say we have a

barter and our hierarchy which is

classically pyramidal where we have

often a steering committee a

team and between two of the frames

intermediate

at us we have a management committee

or piloting consisting of three men

and three women for the parity of

sexes and then the rest of the team

that allowed us to

empower the entire team

build on skills and the team gets

wears a lot better then you could

believe that I’m talking to you about a start up

is good but not wrong we make

in the north a high product

technology to fade the whole

Californian silicon valley since

I have the honor to present you a

product that fits in the palm of the

hand an envelope making us 2

billion every year that allow

to send you via our customers all

the good news you like

receive every day in your boxes

letters the account statements the

bills benefits of the magazines

fines and taxes of nothing

it’s our job and

and so it is manufactured in the north

by a team of 130 people

and then we discovered that the economy

really was for us a lever

which allowed us to

gain productivity and

meet derrida criteria

pardon that could correspond to this

our customers could could

wait then talk about ecology then

that we use more than ten thousand tons

of paper a year you might think

that I’m talking about something that

is like greenwashing

well not at all the papers we

use are plotted certified fsc pfc

since we are in europe have not done this

that we want it is paper come

of finland from germany and also from

France, you must know that paper

no case is responsible for the

deforestation what I could often

to hear before integrating into

the company cuts above all

trees to make wood from

construction wood for furniture

heating and dry forest waste

that we make paper that is to say

syria chips and branches

and to each arm cut three are

replanted in accordance with the

biodiversity of species and also by

thinning cuts talk again

ecology while using

inks to print the logos our

customers on the envelopes again a

times greenwashing well no we have

worked we searched we found

an ink recipe that is today

water- based natural pigments without

volatile organic compounds and also

without heavy metals then by the same

opportunity our colleagues were able to get

get rid of masks and gloves

that he had to wear when he manipulated and

his inks talk about ecology there that

uses school to make our

greenwashing envelopes

not everything feels our high passes are

today to food without

volatile organic compounds and without

skeleton of fish or animals then

we know we found all these recipes

there and we realized that she was

obviously more ecological but also

more economical and so we really

applied the economy to our products

finished what we could call that of

eco-design and after we did this

work on our products we applied

this concept the economy undertake without

destroy at our factory building she

dates from 1848 and as we are in the

north it is easy to imagine

a factory as described so well

isola ie that there was a

roof that was very permeable

it was an energy chasm

it was very hot in the summer very

cold winter and when it was raining this

happens from time to time at our place

had to place seals on the ground

to recover the rainwater that

fell and that passes through the

roofing and so when it took the

renovate this to the killer there were two

solutions that presented themselves to us

the first classic solution to

800000 euros

it’s a corrugated iron roof that

was only a second amortization

solution a roof is that we have

today who has several

technologies that cost 2 million

100 thousand euros almost the triple of

the investment of the first

solution

but this second roof it does

even a return on investment

I explain it to 1700 square meters

of photovoltaic panels that we

can produce the equivalent of 200

1000 kilowatt hours each year

reinjected into the edf network and therefore

to sell the equivalent of 120 thousand

euros and that’s how the roof in

part makes a return on investment

we have three thousand square meters too

green roofs we it’s

plants or succulents that

were selected with the

botanical laboratory of bailleul

so it’s plants that cost who

exactly match the climate of

north no calais and you figure that

when it rains it happens from time to time

time at home only twice

three months and once six months there the

plants consumes 50% of the water of

rain and the rest the others 50%

go into recovery tanks

of rainwater this rainwater one

uses to maintain permaculture

home we also use it for

toilet flushing and

also to clean the stations

print the printing stations

it’s a stage of our machines that will

print the logos of our customers on

envelopes

you have to clean your stations

print regularly also

with the mains water but water from

rain the water that comes out obviously

to go shoe in ink but not toxic

given the recipe I have more

of ink that I could explain before

7 previously stored in vats

of 16 cubic meters and every month there

there is a tanker truck that came to pump

this water to send it in a

cement plant for recycling it costs and

30000 euros a year today we have

broken launches a parking lot and we planted there

a bamboo meadow is a

phytoremediation bamboo plantation

it is a natural treatment by

plants we will inject water

stained in ink etc the system

root and these bacteria that will come

consume the molecules and then

allow the bands or push in

surface then when the bamboo has reached

his adult size which is 5 to 6

meters

after four or five years

we cut the asim on a meter for

reactivate the entire system and the

fall of a meter we go there this is the one

to reduce into pellets and feed

our wood boiler

if you did not follow through 2 2

then we get to warm up and that’s

to repeat that your friends in their

because if you just tell them the

summary you will take for lunatics

that’s what I could tell you

tonight on applied economics at

pocheco I told you about envelope

I told you about a factory but what

that I also wanted to tell you is that

if we succeeded with 130 colleagues in

a factory in the north that makes

envelopes which is a moribund product

is that everyone can murder shell y

contribute any big business

citizens groups

Thank you to you

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