thank you wow it’s been extraordinary the evening we learned how our law
the evening we learned how our law
the evening we learned how our law enforcement behaves after hours we learn
enforcement behaves after hours we learn
enforcement behaves after hours we learn how to cure diseases we learn how our
how to cure diseases we learn how our
how to cure diseases we learn how our scientists fail all the time why they
scientists fail all the time why they
scientists fail all the time why they refuse to tell us and we’ve learned
refuse to tell us and we’ve learned
refuse to tell us and we’ve learned about elephants and jewelry making and
about elephants and jewelry making and
about elephants and jewelry making and what am I going to talk about there’s
what am I going to talk about there’s
what am I going to talk about there’s nothing left so let’s talk about making
nothing left so let’s talk about making
nothing left so let’s talk about making cookies here’s how I make them put your
cookies here’s how I make them put your
cookies here’s how I make them put your dough together right then you roll it
dough together right then you roll it
dough together right then you roll it out you can add chocolate chips or
out you can add chocolate chips or
out you can add chocolate chips or raisins whatever you like and then we
raisins whatever you like and then we
raisins whatever you like and then we put them into these shapes that we enjoy
put them into these shapes that we enjoy
put them into these shapes that we enjoy and then we stick them in the oven by
and then we stick them in the oven by
and then we stick them in the oven by the way only about twenty-five percent
the way only about twenty-five percent
the way only about twenty-five percent of the dough makes it to the oven
the rest gets eaten before it makes it
the rest gets eaten before it makes it to the oven and if you are lucky enough
to the oven and if you are lucky enough
to the oven and if you are lucky enough to make it through the oven then we look
to make it through the oven then we look
to make it through the oven then we look for purpose in our lives freshly out of
for purpose in our lives freshly out of
for purpose in our lives freshly out of the oven and therefore we’re looking for
the oven and therefore we’re looking for
the oven and therefore we’re looking for enlightenment and maybe we do that
enlightenment and maybe we do that
enlightenment and maybe we do that through tradition of staying on the
through tradition of staying on the
through tradition of staying on the circle or tribe or it could be your
circle or tribe or it could be your
circle or tribe or it could be your origin maybe it’s your heritage or roots
perhaps this culture that’s a good one
perhaps this culture that’s a good one and maybe dudes new culture he’s
and maybe dudes new culture he’s
and maybe dudes new culture he’s actually a wonderful artist works out of
actually a wonderful artist works out of
actually a wonderful artist works out of London so what is your mission going to
London so what is your mission going to
London so what is your mission going to graduate pretty soon and as we go
graduate pretty soon and as we go
graduate pretty soon and as we go through this journey in our lives on the
through this journey in our lives on the
through this journey in our lives on the daily basis we have all of these
daily basis we have all of these
daily basis we have all of these emotions like tonight your sadness or
emotions like tonight your sadness or
emotions like tonight your sadness or anger there’s anxiety there’s an
anger there’s anxiety there’s an
anger there’s anxiety there’s an excitement
excitement
excitement hundreds of these emotions on a daily
hundreds of these emotions on a daily
hundreds of these emotions on a daily basis and what happens with these
basis and what happens with these
basis and what happens with these emotions is the memorable ones end up
emotions is the memorable ones end up
emotions is the memorable ones end up going into the neocortex of your mind
going into the neocortex of your mind
going into the neocortex of your mind which is the largest part of your brain
which is the largest part of your brain
which is the largest part of your brain and they technically become your
and they technically become your
and they technically become your operating system in a sense our memories
operating system in a sense our memories
operating system in a sense our memories and what we experience on a daily basis
and what we experience on a daily basis
and what we experience on a daily basis really become who we are you really
really become who we are you really
really become who we are you really think about it so if you have wonderful
think about it so if you have wonderful
think about it so if you have wonderful memories and good things that go on then
memories and good things that go on then
memories and good things that go on then technically you are a happier person
technically you are a happier person
technically you are a happier person seems to make sense but as we get older
seems to make sense but as we get older
seems to make sense but as we get older we all have this invisible backpack we
we all have this invisible backpack we
we all have this invisible backpack we carry around no wonder a lot of the
carry around no wonder a lot of the
carry around no wonder a lot of the older people are kind of looking like
older people are kind of looking like
older people are kind of looking like this they carry all this stuff around
this they carry all this stuff around
this they carry all this stuff around right so we carry a lot of that around
right so we carry a lot of that around
right so we carry a lot of that around with this but at the end really all we
with this but at the end really all we
with this but at the end really all we have is our memories right very
have is our memories right very
have is our memories right very important for us so whether the good bad
important for us so whether the good bad
important for us so whether the good bad or ugly they are our memories and those
or ugly they are our memories and those
or ugly they are our memories and those experiences helped us create who we are
experiences helped us create who we are
experiences helped us create who we are and what we do so therefore good
and what we do so therefore good
and what we do so therefore good decisions come from experience right and
decisions come from experience right and
decisions come from experience right and experiences come from making a lot of
experiences come from making a lot of
experiences come from making a lot of bad decisions as Alex does okay so
bad decisions as Alex does okay so
bad decisions as Alex does okay so creativity is really the accumulation of
creativity is really the accumulation of
creativity is really the accumulation of all of these things that we experience
all of these things that we experience
all of these things that we experience and that’s what we put toward so
and that’s what we put toward so
and that’s what we put toward so imagination i believe is as important as
imagination i believe is as important as
imagination i believe is as important as literacy it’s not necessarily about what
literacy it’s not necessarily about what
literacy it’s not necessarily about what we learn out of a book it’s what we do
we learn out of a book it’s what we do
we learn out of a book it’s what we do with it and how we figure out to do
with it and how we figure out to do
with it and how we figure out to do different or maybe put a different spin
different or maybe put a different spin
different or maybe put a different spin on it
on it
on it [Music]
imagination is the new currency it does
imagination is the new currency it does have value and I’ll talk about this a
have value and I’ll talk about this a
have value and I’ll talk about this a little bit more down the line so Picasso
little bit more down the line so Picasso
little bit more down the line so Picasso said that altering are born artists
said that altering are born artists
said that altering are born artists problem is to stay as an artist it’s an
problem is to stay as an artist it’s an
problem is to stay as an artist it’s an interesting one because we are all born
interesting one because we are all born
interesting one because we are all born with creativity inside of us and when
with creativity inside of us and when
with creativity inside of us and when you do an art project or your hand a
you do an art project or your hand a
you do an art project or your hand a brush or color pencils or a young child
brush or color pencils or a young child
brush or color pencils or a young child it’s amazing the stuff they come up with
it’s amazing the stuff they come up with
it’s amazing the stuff they come up with because they have no fear or
because they have no fear or
because they have no fear or expectations they just let it all flow
expectations they just let it all flow
expectations they just let it all flow out so starting your education today
out so starting your education today
out so starting your education today 2065 and we truly don’t know what the
2065 and we truly don’t know what the
2065 and we truly don’t know what the world looks like five years from now I
world looks like five years from now I
world looks like five years from now I mean look how rapidly things are
mean look how rapidly things are
mean look how rapidly things are changing it’s in my own lifetime just in
changing it’s in my own lifetime just in
changing it’s in my own lifetime just in the last five years it’s incredible so
the last five years it’s incredible so
the last five years it’s incredible so 32 people in the world are children and
32 people in the world are children and
32 people in the world are children and how do we know that they want to be like
how do we know that they want to be like
how do we know that they want to be like us what makes us so sure that even our
us what makes us so sure that even our
us what makes us so sure that even our education system is the way that they
education system is the way that they
education system is the way that they want to learn and be educated and deal
want to learn and be educated and deal
want to learn and be educated and deal with the world I don’t know if we have
with the world I don’t know if we have
with the world I don’t know if we have the answer for that
the biggest changes in the economy we
the biggest changes in the economy we don’t even know about they’ll be
don’t even know about they’ll be
don’t even know about they’ll be completely different if we base it on
completely different if we base it on
completely different if we base it on what’s happened in our world the last
what’s happened in our world the last
what’s happened in our world the last ten years so therefore play stay
ten years so therefore play stay
ten years so therefore play stay creative use your imagination and play
creative use your imagination and play
creative use your imagination and play because that’s where the newness comes
because that’s where the newness comes
because that’s where the newness comes from I want to share a little history
from I want to share a little history
from I want to share a little history with you so in this country we spent
with you so in this country we spent
with you so in this country we spent about the last 60 years and until very
about the last 60 years and until very
about the last 60 years and until very recently building things quicker and in
recently building things quicker and in
recently building things quicker and in some ways faster than any other place on
some ways faster than any other place on
some ways faster than any other place on the planet as a matter of fact after
the planet as a matter of fact after
the planet as a matter of fact after world war two we were the only act in
world war two we were the only act in
world war two we were the only act in town because Europe was destroyed Japan
town because Europe was destroyed Japan
town because Europe was destroyed Japan was destroyed Russia was destroyed so
was destroyed Russia was destroyed so
was destroyed Russia was destroyed so the for the rest of the world they had
the for the rest of the world they had
the for the rest of the world they had to buy the goods and services from us to
to buy the goods and services from us to
to buy the goods and services from us to survive I know this I grew up in
survive I know this I grew up in
survive I know this I grew up in Michigan I worked in some of those car
Michigan I worked in some of those car
Michigan I worked in some of those car factories when I was a teenager well
factories when I was a teenager well
factories when I was a teenager well that’s how we built our middle class we
that’s how we built our middle class we
that’s how we built our middle class we all drove one of these or maybe it was a
all drove one of these or maybe it was a
all drove one of these or maybe it was a Ford we all stayed here that was the
Ford we all stayed here that was the
Ford we all stayed here that was the only option and they didn’t have a spa
only option and they didn’t have a spa
only option and they didn’t have a spa but the bed had this little coin thing
but the bed had this little coin thing
but the bed had this little coin thing you put a quarter in and it vibrated
you put a quarter in and it vibrated
you put a quarter in and it vibrated that was the spa and we were happy we
that was the spa and we were happy we
that was the spa and we were happy we all shopped here remember my dad going
all shopped here remember my dad going
all shopped here remember my dad going and putting tires on his car and then my
and putting tires on his car and then my
and putting tires on his car and then my mom would buy lingerie and the fifth
mom would buy lingerie and the fifth
mom would buy lingerie and the fifth floor we don’t shop like that anymore do
floor we don’t shop like that anymore do
floor we don’t shop like that anymore do we we all ate here we were happy this
we we all ate here we were happy this
we we all ate here we were happy this says sold over 1,000,000 this is an old
says sold over 1,000,000 this is an old
says sold over 1,000,000 this is an old slide I think they’ve sold a few more of
slide I think they’ve sold a few more of
slide I think they’ve sold a few more of those and we came up with some great
those and we came up with some great
those and we came up with some great products lately spam this sells in four
products lately spam this sells in four
products lately spam this sells in four hundred countries around the world as a
hundred countries around the world as a
hundred countries around the world as a matter of fact in Hawaii you can buy it
matter of fact in Hawaii you can buy it
matter of fact in Hawaii you can buy it at Burger King surfers like this stuff
week and everything we actually didn’t
week and everything we actually didn’t discover to cam Napoleon did during the
discover to cam Napoleon did during the
discover to cam Napoleon did during the war but when we got ahold of this stuff
war but when we got ahold of this stuff
war but when we got ahold of this stuff we learn how they can everything so
we learn how they can everything so
we learn how they can everything so everything went into inside of a can
everything went into inside of a can
everything went into inside of a can this was our dinner well balanced meal
this was our dinner well balanced meal
this was our dinner well balanced meal right it was technology basically stuck
right it was technology basically stuck
right it was technology basically stuck this stuff in the oven give it a good 15
this stuff in the oven give it a good 15
this stuff in the oven give it a good 15 minute and he had the perfect meal a lot
minute and he had the perfect meal a lot
minute and he had the perfect meal a lot of us grew up this way because we were
of us grew up this way because we were
of us grew up this way because we were so busy making stuff and trying to build
so busy making stuff and trying to build
so busy making stuff and trying to build our middle class right so then guy named
our middle class right so then guy named
our middle class right so then guy named Percy Spencer invented the microwave
Percy Spencer invented the microwave
Percy Spencer invented the microwave because now we didn’t have to wait 15
because now we didn’t have to wait 15
because now we didn’t have to wait 15 minutes we can just stick it in this box
minutes we can just stick it in this box
minutes we can just stick it in this box and zap it and within a couple of
and zap it and within a couple of
and zap it and within a couple of minutes we had our meal by the way he
minutes we had our meal by the way he
minutes we had our meal by the way he worked for the government and he was a
worked for the government and he was a
worked for the government and he was a scientist on I like Alex
scientist on I like Alex
scientist on I like Alex and he discovered this stuff this is
and he discovered this stuff this is
and he discovered this stuff this is true go look it up he was in a lab
true go look it up he was in a lab
true go look it up he was in a lab working on a project and he had a candy
working on a project and he had a candy
working on a project and he had a candy bar in his pocket that literally melted
bar in his pocket that literally melted
bar in his pocket that literally melted from radiation and other than ruining
from radiation and other than ruining
from radiation and other than ruining his suit he figured out what to do with
his suit he figured out what to do with
his suit he figured out what to do with the microwave so this shaved about 12
the microwave so this shaved about 12
the microwave so this shaved about 12 minutes out of our lives which was
minutes out of our lives which was
minutes out of our lives which was really good at the time so then we would
really good at the time so then we would
really good at the time so then we would go here and eat and at some point we
go here and eat and at some point we
go here and eat and at some point we thought I don’t want to order like a
thought I don’t want to order like a
thought I don’t want to order like a large coke and a big mac and a fry it
large coke and a big mac and a fry it
large coke and a big mac and a fry it takes too long so they came up with this
takes too long so they came up with this
takes too long so they came up with this combo menu because we didn’t have time
combo menu because we didn’t have time
combo menu because we didn’t have time we were busy so you just walk up to the
we were busy so you just walk up to the
we were busy so you just walk up to the counter you asked for number one
but then one day we thought man I don’t
but then one day we thought man I don’t even want to get on my car just too much
even want to get on my car just too much
even want to get on my car just too much work to walk in here in an order number
work to walk in here in an order number
work to walk in here in an order number one
so we invented the drive-thru then we
so we invented the drive-thru then we would walk up to these beautiful little
would walk up to these beautiful little
would walk up to these beautiful little speakers and repeat everything 11 times
speakers and repeat everything 11 times
speakers and repeat everything 11 times right and then you go up to the window
right and then you go up to the window
right and then you go up to the window and somebody Chuck’s the burger at you
and somebody Chuck’s the burger at you
and somebody Chuck’s the burger at you and then you wolf this stuff in a car
because we were so busy we did a number
because we were so busy we did a number to our food system and I think basically
to our food system and I think basically
to our food system and I think basically this slide sums it up sort of setup we
this slide sums it up sort of setup we
this slide sums it up sort of setup we maxed out we maxed out when he came to
maxed out we maxed out when he came to
maxed out we maxed out when he came to food
I’ve got three boys they all went to
I’ve got three boys they all went to sage consumption machines that’s what we
sage consumption machines that’s what we
sage consumption machines that’s what we were producing right so then all of a
were producing right so then all of a
were producing right so then all of a sudden our focus was greater with
sudden our focus was greater with
sudden our focus was greater with objects than relationships happen all of
objects than relationships happen all of
objects than relationships happen all of our country but then some really smart
our country but then some really smart
our country but then some really smart developer came up with a wonderful idea
developer came up with a wonderful idea
developer came up with a wonderful idea it’s called the storage unit where you
it’s called the storage unit where you
it’s called the storage unit where you can take all your stuff you can rent one
can take all your stuff you can rent one
can take all your stuff you can rent one of these things and you can put it
of these things and you can put it
of these things and you can put it inside you get a key and lock the stuff
inside you get a key and lock the stuff
inside you get a key and lock the stuff in so nobody would get to it then you
in so nobody would get to it then you
in so nobody would get to it then you would go out and you would buy more
would go out and you would buy more
would go out and you would buy more stuff reload the storage unit American
stuff reload the storage unit American
stuff reload the storage unit American invention did you know the average
invention did you know the average
invention did you know the average marriage in eight point seven years and
marriage in eight point seven years and
marriage in eight point seven years and the average mortgage is 30 years for how
the average mortgage is 30 years for how
the average mortgage is 30 years for how for home so technically we have a better
for home so technically we have a better
for home so technically we have a better relationship with our mortgage than we
relationship with our mortgage than we
relationship with our mortgage than we do it our spouse
do it our spouse
do it our spouse [Music]
so then as Americans four and a half
so then as Americans four and a half percent of the world population we ended
percent of the world population we ended
percent of the world population we ended up consuming about twenty-five percent
up consuming about twenty-five percent
up consuming about twenty-five percent of all the dudes and services it’s
of all the dudes and services it’s
of all the dudes and services it’s pretty good if this was the Olympics we
pretty good if this was the Olympics we
pretty good if this was the Olympics we get the gold medal so when they talk
get the gold medal so when they talk
get the gold medal so when they talk about the economy gone bad maybe we just
about the economy gone bad maybe we just
about the economy gone bad maybe we just maxed out we bought everything there was
maxed out we bought everything there was
maxed out we bought everything there was we ate everything there was maybe we
we ate everything there was maybe we
we ate everything there was maybe we just maxed out it took this 300 years to
just maxed out it took this 300 years to
just maxed out it took this 300 years to get there by the way but maybe we maxed
get there by the way but maybe we maxed
get there by the way but maybe we maxed out problem is that as we went through
out problem is that as we went through
out problem is that as we went through this everything in this country became
this everything in this country became
this everything in this country became formula oriented our food system or a
formula oriented our food system or a
formula oriented our food system or a car system everything all of our
car system everything all of our
car system everything all of our products and goods problem with formulas
products and goods problem with formulas
products and goods problem with formulas are that they have no empathy they have
are that they have no empathy they have
are that they have no empathy they have no emotion they have no heart somewhere
no emotion they have no heart somewhere
no emotion they have no heart somewhere along the line we lost touch with human
along the line we lost touch with human
along the line we lost touch with human reality who we are and what’s important
reality who we are and what’s important
reality who we are and what’s important to us so I’m not a demographic another
to us so I’m not a demographic another
to us so I’m not a demographic another number i’m not a barcode i think this
number i’m not a barcode i think this
number i’m not a barcode i think this next generation definitely relates to
next generation definitely relates to
next generation definitely relates to that we’re not robots were people with
that we’re not robots were people with
that we’re not robots were people with feelings this is albert einstein so i
feelings this is albert einstein so i
feelings this is albert einstein so i will promise you that mass culture in
will promise you that mass culture in
will promise you that mass culture in America is basically breaking down and
America is basically breaking down and
America is basically breaking down and when it breaks down it doesn’t just
when it breaks down it doesn’t just
when it breaks down it doesn’t just dissipate it breaks down into these
dissipate it breaks down into these
dissipate it breaks down into these smaller bite bites so we’re going from a
smaller bite bites so we’re going from a
smaller bite bites so we’re going from a mass nation to a niche nation
mass nation to a niche nation
mass nation to a niche nation it’s happening right now as a matter of
it’s happening right now as a matter of
it’s happening right now as a matter of fact one size doesn’t fit all anymore
fact one size doesn’t fit all anymore
fact one size doesn’t fit all anymore [Laughter]
[Laughter]
[Laughter] we’re not sheeps it’s about
we’re not sheeps it’s about
we’re not sheeps it’s about personalization customization
personalization customization
personalization customization localization and not a modernization
localization and not a modernization
localization and not a modernization localization is a big word in all of our
localization is a big word in all of our
localization is a big word in all of our businesses not just real estate I will
businesses not just real estate I will
businesses not just real estate I will promise you that every CEO and board
promise you that every CEO and board
promise you that every CEO and board member of every national food chain in
member of every national food chain in
member of every national food chain in America whether it’s mcdonalds or Apple
America whether it’s mcdonalds or Apple
America whether it’s mcdonalds or Apple B or cheesecake factory is trying to
B or cheesecake factory is trying to
B or cheesecake factory is trying to figure out how to grow because they’re
figure out how to grow because they’re
figure out how to grow because they’re maxed out people don’t necessarily want
maxed out people don’t necessarily want
maxed out people don’t necessarily want another Apple be it’s not a game changer
another Apple be it’s not a game changer
another Apple be it’s not a game changer stop cultural so you are the brand now
when you come out of high school year to
when you come out of high school year to brand not somebody else is your brand
brand not somebody else is your brand
brand not somebody else is your brand let me ask you a question would you
let me ask you a question would you
let me ask you a question would you rather buy your tomatoes in a grocery
rather buy your tomatoes in a grocery
rather buy your tomatoes in a grocery store where they’ve been shipped out
store where they’ve been shipped out
store where they’ve been shipped out genetically modified shipped out from
genetically modified shipped out from
genetically modified shipped out from New Jersey nothing against New Jersey
New Jersey nothing against New Jersey
New Jersey nothing against New Jersey not as nice as California wrapped in
not as nice as California wrapped in
not as nice as California wrapped in some silicone material that’s going to
some silicone material that’s going to
some silicone material that’s going to kill you and the environment or would
kill you and the environment or would
kill you and the environment or would you rather buy your tomatoes from your
you rather buy your tomatoes from your
you rather buy your tomatoes from your local farmer where he actually hands you
local farmer where he actually hands you
local farmer where he actually hands you the tomato and he tells you about the
the tomato and he tells you about the
the tomato and he tells you about the growing season and talk to you about the
growing season and talk to you about the
growing season and talk to you about the tomato
all sudden exciting about buying the
all sudden exciting about buying the tomato it’s what the relationship isn’t
tomato it’s what the relationship isn’t
tomato it’s what the relationship isn’t it and by the way who cares if it costs
it and by the way who cares if it costs
it and by the way who cares if it costs an extra ten cents nobody raised their
an extra ten cents nobody raised their
an extra ten cents nobody raised their hands I mean press is that sexy or is
hands I mean press is that sexy or is
hands I mean press is that sexy or is that sexy it’s called Oh people invent
that sexy it’s called Oh people invent
that sexy it’s called Oh people invent stuff we can’t stop them the government
stuff we can’t stop them the government
stuff we can’t stop them the government tries to stop us from inventing things
tries to stop us from inventing things
tries to stop us from inventing things all the time it’s called regulations
that’s what our first speaker was up
that’s what our first speaker was up against they wouldn’t let her invent and
against they wouldn’t let her invent and
against they wouldn’t let her invent and come up with new solutions it’s a real
come up with new solutions it’s a real
come up with new solutions it’s a real problem but people are going to continue
problem but people are going to continue
problem but people are going to continue to do this right that’s a good one
so curiosity does matter curiosity
so curiosity does matter curiosity matters curiosities was made this
matters curiosities was made this
matters curiosities was made this country advance we’re not about the
country advance we’re not about the
country advance we’re not about the labor force anymore we’re about
labor force anymore we’re about
labor force anymore we’re about innovation imagination that’s what put
innovation imagination that’s what put
innovation imagination that’s what put us ahead we we meant to technology we
us ahead we we meant to technology we
us ahead we we meant to technology we invented the automobile we met at the
invented the automobile we met at the
invented the automobile we met at the airplane imagination and creativity is
airplane imagination and creativity is
airplane imagination and creativity is the future the next generation of goods
the future the next generation of goods
the future the next generation of goods and services are going to be from a lot
and services are going to be from a lot
and services are going to be from a lot of other local makers smaller companies
of other local makers smaller companies
of other local makers smaller companies not necessarily the big companies how
not necessarily the big companies how
not necessarily the big companies how about this guy guy comes from paypal
about this guy guy comes from paypal
about this guy guy comes from paypal develops this electric car you mean to
develops this electric car you mean to
develops this electric car you mean to tell me the GM who had the world car
tell me the GM who had the world car
tell me the GM who had the world car market for 70 years couldn’t figure out
market for 70 years couldn’t figure out
market for 70 years couldn’t figure out how to come up with electric car what
how to come up with electric car what
how to come up with electric car what about ford or those dudes in germany
about ford or those dudes in germany
about ford or those dudes in germany that make mercedes they couldn’t figure
that make mercedes they couldn’t figure
that make mercedes they couldn’t figure it out does it make sense Scott didn’t
it out does it make sense Scott didn’t
it out does it make sense Scott didn’t go to auto school and look at the
go to auto school and look at the
go to auto school and look at the valuation it’s like four times or three
valuation it’s like four times or three
valuation it’s like four times or three times higher than Christ we’re right
times higher than Christ we’re right
times higher than Christ we’re right innovation how about this guy game
innovation how about this guy game
innovation how about this guy game changer many places don’t like them but
changer many places don’t like them but
changer many places don’t like them but it makes sense because people decide you
it makes sense because people decide you
it makes sense because people decide you guys been in a cab ride to LAX sitting
guys been in a cab ride to LAX sitting
guys been in a cab ride to LAX sitting back of a cab it’s got that little
back of a cab it’s got that little
back of a cab it’s got that little window you can look through it feel like
window you can look through it feel like
window you can look through it feel like I’m in jail
I’m in jail
I’m in jail it should pay me to write up their uber
it should pay me to write up their uber
it should pay me to write up their uber makes sense so in my business the
makes sense so in my business the
makes sense so in my business the biggest problem these days is parking I
biggest problem these days is parking I
biggest problem these days is parking I will tell you twenty percent I’ll go on
will tell you twenty percent I’ll go on
will tell you twenty percent I’ll go on record of our customers now ober cause
record of our customers now ober cause
record of our customers now ober cause they all drink because it’s easier it
they all drink because it’s easier it
they all drink because it’s easier it makes sense it’s actually cheaper how
makes sense it’s actually cheaper how
makes sense it’s actually cheaper how about these guys now you can make money
about these guys now you can make money
about these guys now you can make money renting your home while you’re on
renting your home while you’re on
renting your home while you’re on vacation pretty good idea the hotel
vacation pretty good idea the hotel
vacation pretty good idea the hotel industry hates them this is a matter
industry hates them this is a matter
industry hates them this is a matter they’re going to keep growing look at
they’re going to keep growing look at
they’re going to keep growing look at the valuation they don’t even run any
the valuation they don’t even run any
the valuation they don’t even run any real estate interesting now computers
real estate interesting now computers
real estate interesting now computers have no imagination people do I’m
have no imagination people do I’m
have no imagination people do I’m convinced I really am convinced the
convinced I really am convinced the
convinced I really am convinced the other thing that I’m convinced about is
other thing that I’m convinced about is
other thing that I’m convinced about is that what can be accomplished on the
that what can be accomplished on the
that what can be accomplished on the computer has less and less value when we
computer has less and less value when we
computer has less and less value when we go to do our taxes or in our
go to do our taxes or in our
go to do our taxes or in our organization they set up to India they
organization they set up to India they
organization they set up to India they really do because you have MBAs they’re
really do because you have MBAs they’re
really do because you have MBAs they’re working for five dollars an hour we
working for five dollars an hour we
working for five dollars an hour we can’t afford the war for five dollars an
can’t afford the war for five dollars an
can’t afford the war for five dollars an hour anything that could be done a
hour anything that could be done a
hour anything that could be done a computer has smaller value you can’t
computer has smaller value you can’t
computer has smaller value you can’t create the imagination of a computer
create the imagination of a computer
create the imagination of a computer necessarily
necessarily
necessarily [Music]
[Music]
[Music] good example is what’s happened in China
good example is what’s happened in China
good example is what’s happened in China they can make everything but they
they can make everything but they
they can make everything but they haven’t really designed or creating
haven’t really designed or creating
haven’t really designed or creating anything that I’m aware of there you go
anything that I’m aware of there you go
anything that I’m aware of there you go this guy was pretty smart look what
this guy was pretty smart look what
this guy was pretty smart look what happened to him Oh jump okay this is a
happened to him Oh jump okay this is a
happened to him Oh jump okay this is a guy that’s really creative he really
guy that’s really creative he really
guy that’s really creative he really uses his imagination right if you get an
uses his imagination right if you get an
uses his imagination right if you get an opportunity to take a bite of the Apple
opportunity to take a bite of the Apple
opportunity to take a bite of the Apple don’t just chomp away at it create
don’t just chomp away at it create
don’t just chomp away at it create something make the world map or
something make the world map or
something make the world map or something right creates value it’s not
something right creates value it’s not
something right creates value it’s not just about the Apple anymore is it I
just about the Apple anymore is it I
just about the Apple anymore is it I think they messed up on Africa a little
think they messed up on Africa a little
think they messed up on Africa a little bit there
no nobody will know okay have no fear
no nobody will know okay have no fear some of the earlier speakers talked
some of the earlier speakers talked
some of the earlier speakers talked about this take some risk it’s worth it
about this take some risk it’s worth it
about this take some risk it’s worth it it does pay off right Alex hey I have to
it does pay off right Alex hey I have to
it does pay off right Alex hey I have to tell you a story so down in mission
tell you a story so down in mission
tell you a story so down in mission viejo mall there was a Saks Fifth Avenue
viejo mall there was a Saks Fifth Avenue
viejo mall there was a Saks Fifth Avenue so one day it was gone and I heard
so one day it was gone and I heard
so one day it was gone and I heard forever 21 went in there so my original
forever 21 went in there so my original
forever 21 went in there so my original courier was in the action sports
courier was in the action sports
courier was in the action sports industry I was president of Quicksilver
industry I was president of Quicksilver
industry I was president of Quicksilver here locally and so I was curious Wow
here locally and so I was curious Wow
here locally and so I was curious Wow 50,000 square foot of forever 21 it’s a
50,000 square foot of forever 21 it’s a
50,000 square foot of forever 21 it’s a lot of junk right so got in my car went
lot of junk right so got in my car went
lot of junk right so got in my car went down to Mission Viejo I walked in Wow it
down to Mission Viejo I walked in Wow it
down to Mission Viejo I walked in Wow it was true 50,000 square foot of junk as
was true 50,000 square foot of junk as
was true 50,000 square foot of junk as I’m pontificating my way through the
I’m pontificating my way through the
I’m pontificating my way through the aisles there’s this young lady and this
aisles there’s this young lady and this
aisles there’s this young lady and this young man and there was a pair of jeans
young man and there was a pair of jeans
young man and there was a pair of jeans hanging there that was for 799 and so
hanging there that was for 799 and so
hanging there that was for 799 and so wow I’ve made goods all over the world
wow I’ve made goods all over the world
wow I’ve made goods all over the world really have and I had no shame because
really have and I had no shame because
really have and I had no shame because we were looking for price and value I
we were looking for price and value I
we were looking for price and value I honestly don’t know where to go to make
honestly don’t know where to go to make
honestly don’t know where to go to make a pair of jeans put the buttons to snap
a pair of jeans put the buttons to snap
a pair of jeans put the buttons to snap the zippers pay somebody to build it pay
the zippers pay somebody to build it pay
the zippers pay somebody to build it pay for the fabric put it on the ship ship
for the fabric put it on the ship ship
for the fabric put it on the ship ship it over here pay to duty put in a truck
it over here pay to duty put in a truck
it over here pay to duty put in a truck take it to my warehouse put in my system
take it to my warehouse put in my system
take it to my warehouse put in my system pay somebody take it upstairs put it on
pay somebody take it upstairs put it on
pay somebody take it upstairs put it on the hangar take it up advertise it and
the hangar take it up advertise it and
the hangar take it up advertise it and sell it for 799 and make some money
sell it for 799 and make some money
sell it for 799 and make some money it’s got to be an easier way but that’s
it’s got to be an easier way but that’s
it’s got to be an easier way but that’s what they did by the way I could tell
what they did by the way I could tell
what they did by the way I could tell the young couple weren’t married because
the young couple weren’t married because
the young couple weren’t married because they look happy but then I sort of had a
they look happy but then I sort of had a
they look happy but then I sort of had a headache after I went through this
headache after I went through this
headache after I went through this forever 21 and as you walk out of this
forever 21 and as you walk out of this
forever 21 and as you walk out of this forever 21 there’s a coffee shop outside
forever 21 there’s a coffee shop outside
forever 21 there’s a coffee shop outside right so I went to get my cup of coffee
right so I went to get my cup of coffee
right so I went to get my cup of coffee oh well what do you know the young girl
oh well what do you know the young girl
oh well what do you know the young girl and the guy the happy couple or ordering
and the guy the happy couple or ordering
and the guy the happy couple or ordering coffee right in front of me and she
coffee right in front of me and she
coffee right in front of me and she ordered a macchiato a lot a ba ba ba ba
ordered a macchiato a lot a ba ba ba ba
ordered a macchiato a lot a ba ba ba ba ba ba thing looks like Mount Fuji on top
ba ba thing looks like Mount Fuji on top
ba ba thing looks like Mount Fuji on top right there was coffee in there
right there was coffee in there
right there was coffee in there somewhere 695 so now I’m like whoa whoa
somewhere 695 so now I’m like whoa whoa
somewhere 695 so now I’m like whoa whoa whoa whoa whoa Hugh spent seven 9900
whoa whoa whoa Hugh spent seven 9900
whoa whoa whoa Hugh spent seven 9900 pair of jeans and she paid almost seven
pair of jeans and she paid almost seven
pair of jeans and she paid almost seven dollars for a cup of coffee it’s really
dollars for a cup of coffee it’s really
dollars for a cup of coffee it’s really interesting but then I realized the fact
interesting but then I realized the fact
interesting but then I realized the fact that she gets to have that cup of coffee
that she gets to have that cup of coffee
that she gets to have that cup of coffee with her boyfriend who’s trying to marry
with her boyfriend who’s trying to marry
with her boyfriend who’s trying to marry her and the time they spent together and
her and the time they spent together and
her and the time they spent together and that experience has higher value than
that experience has higher value than
that experience has higher value than that pair of jean that she bought for
that pair of jean that she bought for
that pair of jean that she bought for 799 that’s going to make her butt look
799 that’s going to make her butt look
799 that’s going to make her butt look good for two weeks and then she’s going
good for two weeks and then she’s going
good for two weeks and then she’s going to watch it and it’s going to
to watch it and it’s going to
to watch it and it’s going to disintegrate but the memory of that cup
disintegrate but the memory of that cup
disintegrate but the memory of that cup of coffee is going to stay with her
of coffee is going to stay with her
of coffee is going to stay with her especially if he proposes
especially if he proposes
especially if he proposes right so it’s called intrinsic value so
right so it’s called intrinsic value so
right so it’s called intrinsic value so we were thinking about product in
we were thinking about product in
we were thinking about product in business school nobody talked to us
business school nobody talked to us
business school nobody talked to us about there’s a line item for culture or
about there’s a line item for culture or
about there’s a line item for culture or there’s a line item for intrinsic value
there’s a line item for intrinsic value
there’s a line item for intrinsic value but these have these things have value
but these have these things have value
but these have these things have value it’s kind of like you know you go to
it’s kind of like you know you go to
it’s kind of like you know you go to Italy and they all have three hour
Italy and they all have three hour
Italy and they all have three hour lunches you just go what the hell don’t
lunches you just go what the hell don’t
lunches you just go what the hell don’t these people work and then you really
these people work and then you really
these people work and then you really realize its intrinsic value they know
realize its intrinsic value they know
realize its intrinsic value they know how to live and high shop is an ugly
how to live and high shop is an ugly
how to live and high shop is an ugly American i ordered my first course and
American i ordered my first course and
American i ordered my first course and second course dessert and all can you
second course dessert and all can you
second course dessert and all can you bring my coffee too and they just like
bring my coffee too and they just like
bring my coffee too and they just like got it I get out of here because I don’t
got it I get out of here because I don’t
got it I get out of here because I don’t want to wait to order the coffee they
want to wait to order the coffee they
want to wait to order the coffee they have three hour lunches why went to buy
have three hour lunches why went to buy
have three hour lunches why went to buy one of these things I guess it was like
one of these things I guess it was like
one of these things I guess it was like 10 years ago or so I show up at the
10 years ago or so I show up at the
10 years ago or so I show up at the store and I noticed there was a camera
store and I noticed there was a camera
store and I noticed there was a camera in it microtel I don’t I already have a
in it microtel I don’t I already have a
in it microtel I don’t I already have a nice camera I want a phone I feel like
nice camera I want a phone I feel like
nice camera I want a phone I feel like you know I can be a creative guy but
you know I can be a creative guy but
you know I can be a creative guy but like I just didn’t get the camera thing
like I just didn’t get the camera thing
like I just didn’t get the camera thing in your phone like this is a camera and
in your phone like this is a camera and
in your phone like this is a camera and this is a phone I was very happy with
this is a phone I was very happy with
this is a phone I was very happy with that
that
that in my mind I just kind of imagined
in my mind I just kind of imagined
in my mind I just kind of imagined something like that I just didn’t get it
why do I need a camera in my phone it
why do I need a camera in my phone it just seemed very retarded today I use my
just seemed very retarded today I use my
just seemed very retarded today I use my camera more than my phone I hate talking
camera more than my phone I hate talking
camera more than my phone I hate talking on the phone I look at it I see who’s
on the phone I look at it I see who’s
on the phone I look at it I see who’s calling me and I put delete I use it to
calling me and I put delete I use it to
calling me and I put delete I use it to text you use it for email I can turn the
text you use it for email I can turn the
text you use it for email I can turn the lights on and off at my house right now
lights on and off at my house right now
lights on and off at my house right now I like to do that because it freaks my
I like to do that because it freaks my
I like to do that because it freaks my wife out it I tell her honey if you want
wife out it I tell her honey if you want
wife out it I tell her honey if you want the lights to come on just clap and I
the lights to come on just clap and I
the lights to come on just clap and I hear on the phone clapping and then I
hear on the phone clapping and then I
hear on the phone clapping and then I just hit that button Oh
just hit that button Oh
just hit that button Oh [Music]
[Music]
[Music] totally worth my AT&T monthly coverage I
totally worth my AT&T monthly coverage I
totally worth my AT&T monthly coverage I can turn my Jacuzzi on and off that
can turn my Jacuzzi on and off that
can turn my Jacuzzi on and off that freaks are a tooth I use it for
freaks are a tooth I use it for
freaks are a tooth I use it for everything except the telephone so now
everything except the telephone so now
everything except the telephone so now imagine that somebody walking into an
imagine that somebody walking into an
imagine that somebody walking into an apple store and says that i’m looking
apple store and says that i’m looking
apple store and says that i’m looking for a telephone with a camera in it like
for a telephone with a camera in it like
for a telephone with a camera in it like nobody talks like that i tried it didn’t
nobody talks like that i tried it didn’t
nobody talks like that i tried it didn’t feel good my point is we expected it’s
feel good my point is we expected it’s
feel good my point is we expected it’s called a multi-layer experience it’s
called a multi-layer experience it’s
called a multi-layer experience it’s more like what do you mean it doesn’t
more like what do you mean it doesn’t
more like what do you mean it doesn’t have a camera what I mean it doesn’t
have a camera what I mean it doesn’t
have a camera what I mean it doesn’t turn my Jacuzzi on but you’re buying a
turn my Jacuzzi on but you’re buying a
turn my Jacuzzi on but you’re buying a phone but we expected to do all these
phone but we expected to do all these
phone but we expected to do all these other things this next generation of our
other things this next generation of our
other things this next generation of our consumers expect these things it’s like
consumers expect these things it’s like
consumers expect these things it’s like when I was growing up and you bought a
when I was growing up and you bought a
when I was growing up and you bought a new automobile power steering was an
new automobile power steering was an
new automobile power steering was an option remember that because an extra 80
option remember that because an extra 80
option remember that because an extra 80 bucks i’m not sure if it was worth it
bucks i’m not sure if it was worth it
bucks i’m not sure if it was worth it but power windows was an option we used
but power windows was an option we used
but power windows was an option we used to have to do any of these things to get
to have to do any of these things to get
to have to do any of these things to get the window today you kind of expect it
the window today you kind of expect it
the window today you kind of expect it that’s what’s happened to products and
that’s what’s happened to products and
that’s what’s happened to products and goods so now people want content in
goods so now people want content in
goods so now people want content in their lives okay I see a little bit of
their lives okay I see a little bit of
their lives okay I see a little bit of this reversal of roles going on what’s
this reversal of roles going on what’s
this reversal of roles going on what’s interesting is that people in other
interesting is that people in other
interesting is that people in other parts of the world have been doing yoga
parts of the world have been doing yoga
parts of the world have been doing yoga for about four thousand years we open
for about four thousand years we open
for about four thousand years we open one of the first yoga studios in Orange
one of the first yoga studios in Orange
one of the first yoga studios in Orange County at the camp and i remember when i
County at the camp and i remember when i
County at the camp and i remember when i went to the counter at the city hall and
went to the counter at the city hall and
went to the counter at the city hall and they said well what is it it wasn’t in
they said well what is it it wasn’t in
they said well what is it it wasn’t in the book is it a school i said oh no no
the book is it a school i said oh no no
the book is it a school i said oh no no it’s not at school I didn’t want it to
it’s not at school I didn’t want it to
it’s not at school I didn’t want it to be a school because I couldn’t park it
be a school because I couldn’t park it
be a school because I couldn’t park it and I said well is it a gym oh no it’s
and I said well is it a gym oh no it’s
and I said well is it a gym oh no it’s not a jump
not a jump
not a jump well what is it it’s yoga what are you
well what is it it’s yoga what are you
well what is it it’s yoga what are you doing stand on your head put it in the
doing stand on your head put it in the
doing stand on your head put it in the book isn’t there a standing on your head
book isn’t there a standing on your head
book isn’t there a standing on your head section so today this is one of the
section so today this is one of the
section so today this is one of the largest practices in America again he
largest practices in America again he
largest practices in America again he took as 300 years to figure out so but
took as 300 years to figure out so but
took as 300 years to figure out so but maybe what this means is we’re becoming
maybe what this means is we’re becoming
maybe what this means is we’re becoming more spiritual and focusing on things
more spiritual and focusing on things
more spiritual and focusing on things that are a little bit more important to
that are a little bit more important to
that are a little bit more important to us and perhaps consumption is going
us and perhaps consumption is going
us and perhaps consumption is going somewhere else maybe we bought
somewhere else maybe we bought
somewhere else maybe we bought everything already and other things are
everything already and other things are
everything already and other things are more important to us than just buying
more important to us than just buying
more important to us than just buying stuff right this is a parking lot of the
stuff right this is a parking lot of the
stuff right this is a parking lot of the camp I just have to show you the parking
camp I just have to show you the parking
camp I just have to show you the parking lot put a plan together please work hard
lot put a plan together please work hard
lot put a plan together please work hard every day please talking to the parents
every day please talking to the parents
every day please talking to the parents inspire please I believe in this we can
inspire please I believe in this we can
inspire please I believe in this we can change the world I know that this next
change the world I know that this next
change the world I know that this next generation for sure can change the world
generation for sure can change the world
generation for sure can change the world they’re going to cure all diseases they
they’re going to cure all diseases they
they’re going to cure all diseases they will they will and remember imagination
will they will and remember imagination
will they will and remember imagination is not an end game but it’s a journey
”
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