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Come si costruisce una risata | Edoardo Ferrario | TEDxTiburtino


[Music]

good evening to all, thank you very much

for the invitation I’m happy to be

tonight here at the tiburtina station

I would like to thank riccardo luna for me

he invited and above all because he has

insisted because I confess that

at the beginning I did not know the effects

I could be the ideal guest for

the test because I did not think I had

very interesting things to say then in

reality riccardo has reassured me

he told me they look calm anyway

a context in which you will be well

because anyway we’ll talk in this

headquarters of innovation and technology in the

care of the fragmentation of the

personality and bipolarity is therefore

find then I thank you riccardo is

for this invitation he made me

certainly a lot of pleasure

then no it is not true and the images that

you have seen are drawn from one by one

series from a web series I’ve shot

more or less three years ago and talking about

University exams are called their own

exams was an experience for me

It was very special because it is

born of one

it actually went from a lived life

in the sense that I graduated in

law

as you can guess from my jacket that

bring a little our uniform

let’s say we have studied the

right and then because I am

enrolled in jurisprudence because I am

I’m trusting that sentence that comes

said very often I imagine that in short

almost certainly someone who study

to the studied that is all enrolled in

jurisprudence because at the beginning you

they say quiet sign up because then

you open so many doors esata bra e

this is the gesture that accompanies then

I happen to have created myself with

95 and the doors are immediately closed

all of them together remained open

only two doors that actually the

vote of 95 allows you to plow the

first with regards to the professions

lawyers in private studies in studies

legal is what you can then

lead to get to positions like the

coffee manager in a law firm

the photocopy account the dominus

supermarket shopper that is, however, there

they are important positions for

what the sector is holding up instead

public a vote like 95 in

jurisprudence allows you to aspire to

a professional charge that is

practically the person who puts the

pebbles in the balance of forums

this is what you can do here

to aspire then in reality before di

I graduated from bad school

quarters of an hour with my exams

university students doing exams

jurisprudence and at some point in the

periods of exams I realized that with

friends were talking only about that

it seemed like everyone had an anecdote

more surreal than the other that

it was just about exams but not only

with my colleagues even with friends

of all the other faculties to me

really absurd things have happened

during exams for example once

something happened to me that even in one

that even in a video I do not know if

we can see now if we should

have a small one small

testimony of one thing that is

happened but I think but if there is not there

I tell it essentially once

I happened to take an exam

here it is precisely that it can give rise

to an excess of demand or to one

term to this that the one that has me

called me he looks at you enemies you know

He was looking for a tool from Croatia 2012

they print meat but that the heroes of I do not have

look at it, think about it, think about it

season that the heroes of the past I have

took an exam with an assistant who

all the time he looked at the pictures

of one on facebook and at the end but also

put on 30 I think it was more for her

the vote that I have always had for myself

this suspect, however, in short, I never have

say

in short , above all, I never accepted it

gladly then

before graduating what I decided to do

I really wanted to tell

the Italian university but not like

it was told on television or al

cinema always in this way a lot

stereotyped with students that yes

I fall in love among the desks I wanted

just talk about it as a student

I wanted to hear the things that happened

really, therefore, university books

Throw in the face of assistants that you

they leave in the middle of the exam because

they have to go to eat professors who

they become undersecretaries to justice

and leave 47 tesisti in the middle of the

Street

I wanted to tell the university for

what really was so I have

gathered a dozen friends that all

professionals in short, that already anyway

they turned and each specialized in the

just scope

I wrote ten sketches each spoke

of the examination of a different faculty e

we shot everything in the classrooms of the

dams once we have finished

We found these ten to turn around

episodes we found ourselves at a crossroads

very important, that is, we asked ourselves

what to do because we do not sell everything to

a television

then we have made contact we have

contacted a network that I can not

say what it was and this network has us

offered more or less for these ten

bet about an hour of material 8 of e

between 8 and 10 thousand rupees but 9 euros

wolves and this was more or less at the exchange

the one that came out of it and not

I can say the name of the network the

we will call antenna new delhi antenna new

delhi offers us between 8 and 10 thousand

rupees

we asked ourselves what to do, that is

we should accept these 8 10 thousand rupees

and go and eat this pizza a

varanasi one evening all together

surely the offer was tempting that

then I think they do it too well

pizza varanasi however we thought if

we accept this offer what

we lose the freedom to publish the

our contributions when we want

free and for everyone to any

time of day and night on the internet

because unfortunately with new delhi antenna

maybe we would be finished I do not know on Monday

evening at 23 45 and then maybe we would be

uploaded to the online portal of

antenna new delhi antenna new delhi

tv point that

I do not know if you remember but up to some

online portals of the

televisions were made for not

being usable already was like one

spite that they made you had put

buffering at the center of the palimpsest

that is, buffering was the product of

tip of the online portals of the

televisions so what do we have

thought then , well let’s put it all on

that is, we put everything on

internet all on youtube and we see that

What happen

the first episode was loaded on 24

January of 2014 and immediately thereafter

after two days he had already active

100,000 views that a number

very high also because then we do not

we had no marketing strategy of

eni we had not advertised not

we had simply uploaded a video

on youtube and it’s enough

something that struck me a lot from the first

day was that under the comments of

facebook I read in the uploaded video

on facebook I read this kind of

comments that laugh we are these

Monday this happens to us on Monday

you’ll see that this happens to us on Monday

and I was wondering what happens in Rome

in Italy Monday that has to do

with me reduced to the state in which I was

in medicine in the episode that

we already have to have one too

photo find I think it could

accompany what happens Monday in

Italian that to do with me with this

nice wigs then a few days

after he writes a friend of mine tells me

look you must know that the other day al

sant’andrea in rome there was the examination of

gastroenterology that coincidentally

it was the same exam I had

represented in the first with den of

medicine and the whole faculty has

shared and watched your video in

the other bat how ugly you are with

that wig

so I immediately understood that

that mechanism that can secondly

I rather have to say, then I do not have them

never answered she had to answer

worse because it sees badly

no, however, in short, what I understood that

immediately it would have worked a lot

well that identification mechanism

for which a student who attended one

some faculty would willingly

I reviewed the episode and shared it

with all his friends

at that point what happened to us

we went on they went out

many other episodes is something that me

it always amazes me a lot and that is a lot

glad I managed to get on

Internet

something I could not do

elsewhere, that is on television because

probably no one would be

entrusted probably would have been

seen as a too innovative product

in that field the largest

satisfaction however is that in the end

examination on television is gone and not

it went all the way on new delhi antenna

but on the prestigious rai we stayed

very happy and we thank you because

in the end the series was bought by

rai4 and for me the greatest

professional satisfaction of mine

career was to see the name of

examine the series on this support here

on teletext

thank you all

[Applause]

[Music]

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