[Music]
I was hesitating if you put a picture of me or
not at the beginning it ‘s a little game
the topic but it has a reason because it is
finally how come here
I am just in case the duty of in the
athletics allowed me a couple of things
one of them being able to walk around the city
it is in this lagoon alalay lagoon
in Cochabamba the past quite late
approximately 12,000 hours running
the inflating returns to the lagoon but
running and and breathing that air that to
Sometimes it is not the purest
how did all this running in the
olympic games of barcelona the year
92 me is my coach there is here we
he left for a few days to go compete
in the games of barcelona it was already one of
those little heads that is below the
Olympic flag for games very
special not only because music
did freddy mercury that finally not the
could sing and and because it really was the
relaunch of the city of Barcelona
to the world but also because there was a
of the figures that inspired me as
as an athlete is called karl luis many of
they many should know called the
son of the wind and I started and I
boy was 11 when he was going to
buy bread at my neighborhood store
I was running around the curve, imagining that
Car Luis and as much as you weigh yourself
dumbbells jumped I could never
hypertrophy of the muscle as it is
unfortunately then that causes me a
little bit of frustration could not
stop that arm then in some
moment I said that really that although
they seem to mark Luis
Then I met the gentleman story
it’s called fermin chub that precisely
was Olympic champion in Barcelona 92
Then I said
maybe the one that seems to touch me
fermin a little more than kaká luis no
then a little revalue is my way of
train in the year 2001
beat a national brand and the one that
then it was vice minister Juan Antonio
terán that is here present today I
invited an award
he did not know me nor did he
prevention at eight o’clock in the morning a
photo session and then he has a
meeting today at a cabinet meeting
or whatever it was and his secretary told him
please entertain the boy until
their flight leaves at three o’clock in the afternoon
secretary did not know what to do
I Juan Antonio I said look at you only
I ask one thing an acquaintance of mine mauricio
prudencio swimmer center will
high perfomance
to see if yes you can also do something
for me
finally I went to the high center
Valladolid performance center
sports technification and there
he learned a couple of things are not going to happen
when the coach arrives he asked me
good
what are your short goals
medium and long term cv what have you
thought that they will be your microcycles and
your sports macrocycle and it’s me
speaking in Spanish but for me it was
ancient Aramaic I do not know what I was
saying then coach we got
a way to train whoever wants
systematic systematized the
training then from there
I became an adult athlete of both
do not
this allows me some joys that from
its American summer campus in the
Port Ibero-American Championships
rich in 2006 and still some
national records and participates in a
couple of olympic games and five
world championships what you
allowed to travel through enough countries and
especially knowing the spaces
public in the cities where I went to
Walking running Walking through these cities
watching their communities watching their
people what I was doing
how he had fun how they interacted
in the public space for me it was more
that a university had in cities
of all kinds more conservative cities
larger smaller cities
creative where I saw in the
manifestation of these people these
artists that finally were also
people like the athletes that
they risked a productive life let’s say
a more classic career for getting
something that was uncertain
to be an artist to be an athlete then to
I was very inspired by places
I visited 1
it will be the square yemá el fna in
morocco in marrakech who did not have
infrastructure was simply a
esplanade where people interact goes
all kinds of people and professions
there were chefs there were pedestrians
there were Achilles musicians walkers that
swords are locked and in a magical place
without having any infrastructure in
against also sites that I had in
infrastructures that were
practically in ruins buildings of the
old Soviet Union as in
budapest the simple bar that a place
where they organized all kinds of events
cultural john is a reference in
Eastern Europe
born of four entrepreneurs this
leads to think of some pensions that
had between what traditionally
we have considered high culture
and popular culture the culture that
He left those carnivals and parties
pagans and the culture of bel canto and
the opera let’s say and that tension of
somehow , the
internet the arrival of internet was
shortening this gap that for us
an even ethnic attention in our
country and with the arrival of the internet
the power of intermediaries is over
and I had a couple of cousins and friends
who are going on vacation to new york to
manhattan and others were going to japan and we
counted the wonders saw ay
the harpist who had exposed in the
big apple and then they sang us in the
concert that has come leonard cohen and
we as we do not know anything else or
At least I had to believe that
what he told me was the maximum
there was in the world then in the
intermediaries stopped being so
important and somehow change
our consumption pattern us
we accessed everything that was outside
of our screens
even super interesting chats is
that if we had not scholarship States
boston in paris we would never have
could see precisely how the talks
ted all this in power now the people already
their communities in being more demanding the
people started to say hey why not
this happens in my community because it does not happen
here
a clear example is Gabriela and her team
who said I want a little with my people
that talks about my things because it’s not going to
to pass here is
always in the third term the lanes
precisely a little to demand that and
to share creative ideas but this
it did not occur to me it occurred to me
me but I was not the first to think
this people already enough years before
had thought this in power to their
communities and say why not here
one of the places I impacts
me and they are personal references to
martadero project the martadero project
is a multidimensional project of a
community that has asked today to do something
here and as it seems a project
martadero in cochabamba which is a
cultural reference of the country appears at
same time and without agreeing
a slaughterhouse in madrid that came
managed by many associations between
they the designers of madrid the
central design and he had a
very similar vision and at that time
other spaces also appeared
kiosk here the apple one appeared on
theater moon the peace and so they went
multiplying the initiatives because
they asked for more things from their community and not
always complaining only to the
public administration
then going around this I thought
not one of the few things that I knew
to do was to run and there he is in a
center workouts I thought about
What you can not do this in the
cities because the city can not
conceived as a high center
creative performance in this I came to
the mind I have a picture here at
sides
in one is in three of the best
Bolivian strikers of the last century
echeverry ramos and sanchez triumphed in
europe and in the united states and of
emerged from a spontaneous outbreak in a
local and small team like ours
is the biggest example let’s say a
bud emerged in the city probably
that comes to mind is the steve
jobs and wozniak and bill gates in san
francisco a few blocks away
both were discovering things in their
in their garages
then I also said hey and if they come out
green shoots in bolivia or in san
francisco because we can not use
let’s say the sports reference for
encourage our entrepreneurs a little
our creatives and in that
clear one to one always comes to mind
mind not york like the model but because
we all have
think of new york suddenly we have
think about a model that I know
adapt a little more to the capabilities and
qualities of each one come to me
mind a couple of examples not in the
athletics cuba kenya ethiopia are
referents in sports training
and not necessarily because it has the
better clues but because they have
basically passion has a lot of talent
and above all, a lot of competitiveness in the
photo that we see there are 20 Kenyans that
probably twelve or fifteen of them
be among the best 20 in the world in
Marathon is really a competition
go out to train with using a trot
by ytn
and so I started thinking there are a couple of
opportunities we have opportunities
now they are emerging change is now
one of the opportunities that we have
is precisely the boom that there is of the
creative industries industries
creative in the world all the whole
product that add the money that moves
is equivalent to or greater than the economy of
india and they produce almost 30 million
jobs is one in
one hundred jobs come from the
creative industries another opportunity
What we have is how little we interact
in the public space and the margin of
improvement that we have not only have to see
that we have in favor but the margin of
improvement that we have left in Bolivia according to
united nations only 18 per
hundred of the people in peace cochabamba
santa cruz and the tall and 40 percent of
the Bolivian population interacts in
the public space
the square today is full that outside but
we do not always interact in space
public people also think that the
solution are public policies and
they are the public policies are the
solution are part of the solution
now not all the notes the policies
public, a strategic plan is made
designed by a consultant very well
paid by the mayor
many times these are forged in life
real in which everyday life the
competitiveness increases in the
classrooms as well as inclusiveness in
coffees and in the chicherías the
Governance occurs in the squares
also debating talking between the
people and sustainability in parks
and we enjoyed the park and the
public space
we create a more sustainable society
because we think that the important thing is
the parks we also have a
opportunity here and it’s demographics
santa cruz within 10 years
probably reaches 40 million to 4
millions of inhabitants
the high together with holy cross is between
the cities that will grow the most in
latin america and growth further
brings millennial growth to
young people who are also native
digital non- digital migrants like me
how my parents are digital natives
that some also speak two languages or
three
there another opportunity these
opportunities lead me to think a
very nice experience that I had to
that olympic village the Olympic village
it’s a little the highway of any
planner for two weeks it
they concentrate ten thousand people the most
talented from the sports world in a in
6 put six square kilometers that
they have all the opportunities in the world
it’s creative people who have
coaches that have the best
resources and they are living their best
moment
one when he goes to an Olympiad they live
the fifteen most intense days of your
life in which you are going to meet the
goal of your life then of some
way we try to live that
intensity and that its intensity is lived
in our cities especially with
our creative people and our people
enterprising we can aspire to have a
creative olympic villa our
cities that are the most
important 21st century
the coaches the technique the environment
appropriate and which competitions
these these factors really do
what that what the athletes have
success
then so that our and our
cities succeed and and be
sustainable
we need creative people
we need them to be entrepreneurs who
there is a lot of interaction and that the sector
public give us a hand just
a photo I do not want to close with a phrase
simply with a photo that is a roof
of the high is a photo that came out on
new yorker in the last year a picture of
a building of de freddy mamani is
interesting to be able to think that there is more
above the ceiling in being able to dream something
that does not yet exist for the
things exist thank you very much
the laws
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