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Zero Hunger! Journey from Hope to Change | Anurag Awasthi | TEDxLBSIM


[Applause]

[Applause] I’ll start my talk with one minute intro

I’ll start my talk with one minute intro

I’ll start my talk with one minute intro to my work thousands of tons of food

to my work thousands of tons of food

to my work thousands of tons of food Creek beans and fresh produce are lost

Creek beans and fresh produce are lost

Creek beans and fresh produce are lost each year in India due to lack of modern

each year in India due to lack of modern

each year in India due to lack of modern storage facilities and transparent

storage facilities and transparent

storage facilities and transparent market processes leading to malnutrition

market processes leading to malnutrition

market processes leading to malnutrition hunger and poverty Seco has developed

hunger and poverty Seco has developed

hunger and poverty Seco has developed modern grain bins micro Market yards and

modern grain bins micro Market yards and

modern grain bins micro Market yards and a grow cluster and stakeholder maps for

a grow cluster and stakeholder maps for

a grow cluster and stakeholder maps for farmers in India while cluster maps show

farmers in India while cluster maps show

farmers in India while cluster maps show crop data for all Agri commodities

crop data for all Agri commodities

crop data for all Agri commodities stakeholder maps are mobile marked

stakeholder maps are mobile marked

stakeholder maps are mobile marked ravine directories of producers

ravine directories of producers

ravine directories of producers agribusinesses and research institutions

agribusinesses and research institutions

agribusinesses and research institutions nearly 67% of Indian MSMEs like digital

nearly 67% of Indian MSMEs like digital

nearly 67% of Indian MSMEs like digital footprint mapping of stake holders will

footprint mapping of stake holders will

footprint mapping of stake holders will improve food supply chain linkages

improve food supply chain linkages

improve food supply chain linkages ensure transparency in transaction costs

ensure transparency in transaction costs

ensure transparency in transaction costs and reduce price fluctuations our

and reduce price fluctuations our

and reduce price fluctuations our solutions will plug infrastructure gaps

solutions will plug infrastructure gaps

solutions will plug infrastructure gaps help government and private sector their

help government and private sector their

help government and private sector their liver better input to farmers thereby

liver better input to farmers thereby

liver better input to farmers thereby promoting smart governance this will

promoting smart governance this will

promoting smart governance this will stem post-harvest losses prevent

stem post-harvest losses prevent

stem post-harvest losses prevent distressed sale of crops and help

distressed sale of crops and help

distressed sale of crops and help farmers get better prices in the form of

farmers get better prices in the form of

farmers get better prices in the form of bread India is going to be the number

bread India is going to be the number

bread India is going to be the number one country in the world in terms of

one country in the world in terms of

one country in the world in terms of population in 2015 India’s population

population in 2015 India’s population

population in 2015 India’s population was 130 crows or 1.3 1 billion and

was 130 crows or 1.3 1 billion and

was 130 crows or 1.3 1 billion and forecasters predict that by 2021 India

forecasters predict that by 2021 India

forecasters predict that by 2021 India and China’s population will equal 141

and China’s population will equal 141

and China’s population will equal 141 crows or 1.4 1 billion and that by the

crows or 1.4 1 billion and that by the

crows or 1.4 1 billion and that by the end of 2015 will touch 168 crows or 1.68

end of 2015 will touch 168 crows or 1.68

end of 2015 will touch 168 crows or 1.68 billion this means that in the next

billion this means that in the next

billion this means that in the next three coming decades

three coming decades

three coming decades we are going to add 37 million crows or

we are going to add 37 million crows or

we are going to add 37 million crows or 370 million individuals to a population

370 million individuals to a population

370 million individuals to a population base to feed this massive population

base to feed this massive population

base to feed this massive population base we need to not only improve our

base we need to not only improve our

base we need to not only improve our agriculture production and increase

agriculture production and increase

agriculture production and increase yields but also find ways to save the

yields but also find ways to save the

yields but also find ways to save the harvest that we are currently producing

harvest that we are currently producing

harvest that we are currently producing between 1998 and 2012 in

between 1998 and 2012 in

between 1998 and 2012 in in current food losses totaling six lakh

in current food losses totaling six lakh

in current food losses totaling six lakh thirty thousand metric tons or 638

thirty thousand metric tons or 638

thirty thousand metric tons or 638 thousand metric tons of food grains at

thousand metric tons of food grains at

thousand metric tons of food grains at its storage facilities if this food were

its storage facilities if this food were

its storage facilities if this food were to be saved it would have fed forty to

to be saved it would have fed forty to

to be saved it would have fed forty to lack of 4.2 individuals for one single

lack of 4.2 individuals for one single

lack of 4.2 individuals for one single year further the present value of these

year further the present value of these

year further the present value of these food losses when indexed to inflation

food losses when indexed to inflation

food losses when indexed to inflation totaled 700 crores India also incurs

totaled 700 crores India also incurs

totaled 700 crores India also incurs huge food losses with its annual

huge food losses with its annual

huge food losses with its annual production of fruits and vegetables each

production of fruits and vegetables each

production of fruits and vegetables each year due to lack of food processing

year due to lack of food processing

year due to lack of food processing units and cold storage facilities at

units and cold storage facilities at

units and cold storage facilities at source a 2013 study baked these food

source a 2013 study baked these food

source a 2013 study baked these food losses at 2 lakh crores or twenty eight

losses at 2 lakh crores or twenty eight

losses at 2 lakh crores or twenty eight point five billion dollars each year so

point five billion dollars each year so

point five billion dollars each year so what we need is a three-part

what we need is a three-part

what we need is a three-part comprehensive solution to stem food

comprehensive solution to stem food

comprehensive solution to stem food losses and reduce hunger and

losses and reduce hunger and

losses and reduce hunger and malnutrition in India through flat

malnutrition in India through flat

malnutrition in India through flat bottomed farm bins which will deliver

bottomed farm bins which will deliver

bottomed farm bins which will deliver storage facilities for farmers on rental

storage facilities for farmers on rental

storage facilities for farmers on rental basis aggregate food hubs of Grameen

basis aggregate food hubs of Grameen

basis aggregate food hubs of Grameen Khali and Kaiser which will deliver

Khali and Kaiser which will deliver

Khali and Kaiser which will deliver world-class market infrastructure in

world-class market infrastructure in

world-class market infrastructure in rural areas and agriculture maps which

rural areas and agriculture maps which

rural areas and agriculture maps which will plug fragmented supply chain

will plug fragmented supply chain

will plug fragmented supply chain linkages in the agriculture and food

linkages in the agriculture and food

linkages in the agriculture and food processing sector but first let’s talk

processing sector but first let’s talk

processing sector but first let’s talk about food losses food losses take place

about food losses food losses take place

about food losses food losses take place in developing nations due to

in developing nations due to

in developing nations due to inefficiencies within the food supply

inefficiencies within the food supply

inefficiencies within the food supply chain such as fragmented supply chain

chain such as fragmented supply chain

chain such as fragmented supply chain linkages poor warehousing infrastructure

linkages poor warehousing infrastructure

linkages poor warehousing infrastructure lack of access to markets and tardy

lack of access to markets and tardy

lack of access to markets and tardy logistics which result in the food being

logistics which result in the food being

logistics which result in the food being exposed to natural elements such as rain

exposed to natural elements such as rain

exposed to natural elements such as rain or excessive sunshine and this renders

or excessive sunshine and this renders

or excessive sunshine and this renders the food inedible for human consumption

the food inedible for human consumption

the food inedible for human consumption now tackling the challenge of food

now tackling the challenge of food

now tackling the challenge of food losses is the most economical solution

losses is the most economical solution

losses is the most economical solution to ensuring food security for future

to ensuring food security for future

to ensuring food security for future generations so that brings us to the

generations so that brings us to the

generations so that brings us to the next question

next question

next question what is food supply chain food supply

what is food supply chain food supply

what is food supply chain food supply chain is refers to a series of processes

chain is refers to a series of processes

chain is refers to a series of processes such as production processing

such as production processing

such as production processing distribution consumption and disposal

distribution consumption and disposal

distribution consumption and disposal which are involved in the movement of

which are involved in the movement of

which are involved in the movement of food from farms to households food moves

food from farms to households food moves

food from farms to households food moves from farmers to M consumers in a batch

from farmers to M consumers in a batch

from farmers to M consumers in a batch process in one direction and money paid

process in one direction and money paid

process in one direction and money paid by n consumers moves in the reverse

by n consumers moves in the reverse

by n consumers moves in the reverse direction to people who are involved in

direction to people who are involved in

direction to people who are involved in various stages of food supply

various stages of food supply

various stages of food supply since food supply chain refers to a

since food supply chain refers to a

since food supply chain refers to a series of linkages involving people who

series of linkages involving people who

series of linkages involving people who facilitate the movement of food in one

facilitate the movement of food in one

facilitate the movement of food in one direction and the flow of money in the

direction and the flow of money in the

direction and the flow of money in the reverse direction and the entire chain

reverse direction and the entire chain

reverse direction and the entire chain is disrupted when one link is subject to

is disrupted when one link is subject to

is disrupted when one link is subject to stress so that brings us to the next

stress so that brings us to the next

stress so that brings us to the next part of the talk which is the solutions

part of the talk which is the solutions

part of the talk which is the solutions so the first solution that we are

so the first solution that we are

so the first solution that we are working on is flat bottom farm bins

working on is flat bottom farm bins

working on is flat bottom farm bins which will be located around a cluster

which will be located around a cluster

which will be located around a cluster of five to ten villages and they will

of five to ten villages and they will

of five to ten villages and they will deliver value addition services to small

deliver value addition services to small

deliver value addition services to small and marginal farmers at source through

and marginal farmers at source through

and marginal farmers at source through cleaning grading sorting and storing of

cleaning grading sorting and storing of

cleaning grading sorting and storing of food grains in rural areas farmers can

food grains in rural areas farmers can

food grains in rural areas farmers can store their food grains on rental basis

store their food grains on rental basis

store their food grains on rental basis for three to six months and retain post

for three to six months and retain post

for three to six months and retain post harvest ownership further they can

harvest ownership further they can

harvest ownership further they can finance the store they can pledge

finance the store they can pledge

finance the store they can pledge finance this stored harvest and finance

finance this stored harvest and finance

finance this stored harvest and finance their mix crop cycle when market prices

their mix crop cycle when market prices

their mix crop cycle when market prices appreciate they can sell this pledge

appreciate they can sell this pledge

appreciate they can sell this pledge financed harvest and repay their loans

financed harvest and repay their loans

financed harvest and repay their loans further these bins will serve as storage

further these bins will serve as storage

further these bins will serve as storage hubs for government sponsored public

hubs for government sponsored public

hubs for government sponsored public distribution schemes and this will

distribution schemes and this will

distribution schemes and this will ensure food security for the farmer and

ensure food security for the farmer and

ensure food security for the farmer and his family for the rest of the year some

his family for the rest of the year some

his family for the rest of the year some of the benefits farmers will save time

of the benefits farmers will save time

of the benefits farmers will save time and money during post harvest season

and money during post harvest season

and money during post harvest season secondly food processing units such as

secondly food processing units such as

secondly food processing units such as flour mills and bakeries will provide

flour mills and bakeries will provide

flour mills and bakeries will provide employment opportunities for youth in

employment opportunities for youth in

employment opportunities for youth in rural areas and this will have a

rural areas and this will have a

rural areas and this will have a monetary multiplier effect on the local

monetary multiplier effect on the local

monetary multiplier effect on the local economy further government procurement

economy further government procurement

economy further government procurement of food grains for public distribution

of food grains for public distribution

of food grains for public distribution schemes will take place in a staggered

schemes will take place in a staggered

schemes will take place in a staggered and cost-effective manner and this will

and cost-effective manner and this will

and cost-effective manner and this will reduce government expenditure and result

reduce government expenditure and result

reduce government expenditure and result in lower taxes for all of us the second

in lower taxes for all of us the second

in lower taxes for all of us the second solution is an aggregate food hub which

solution is an aggregate food hub which

solution is an aggregate food hub which are micro commerce subs located around

are micro commerce subs located around

are micro commerce subs located around these warehousing solutions and they

these warehousing solutions and they

these warehousing solutions and they will offer validation services through

will offer validation services through

will offer validation services through banks ICT facilities to designate market

banks ICT facilities to designate market

banks ICT facilities to designate market and whether information is all about

and whether information is all about

and whether information is all about renewable energy component Agri

renewable energy component Agri

renewable energy component Agri Extension services such as soil testing

Extension services such as soil testing

Extension services such as soil testing labs and wash bins in base where farmers

labs and wash bins in base where farmers

labs and wash bins in base where farmers can grade sort and improve earnings of

can grade sort and improve earnings of

can grade sort and improve earnings of their fruits and vegetables and sell it

their fruits and vegetables and sell it

their fruits and vegetables and sell it through localized procurement so the

through localized procurement so the

through localized procurement so the benefits of this will be the farmers

benefits of this will be the farmers

benefits of this will be the farmers would save

would save

would save money from going to the Monday and

money from going to the Monday and

money from going to the Monday and coming back they will also get better

coming back they will also get better

coming back they will also get better prices because of value addition at

prices because of value addition at

prices because of value addition at source they will be able to procure Agra

source they will be able to procure Agra

source they will be able to procure Agra inputs and extension services under one

inputs and extension services under one

inputs and extension services under one roof

roof

roof within a radius of 10 kilometers and

within a radius of 10 kilometers and

within a radius of 10 kilometers and most importantly solar power drain a

most importantly solar power drain a

most importantly solar power drain a renewable energy component will ensure

renewable energy component will ensure

renewable energy component will ensure 24/7 365 operation of water purification

24/7 365 operation of water purification

24/7 365 operation of water purification systems which will ensure clean drinking

systems which will ensure clean drinking

systems which will ensure clean drinking water to the local community and the

water to the local community and the

water to the local community and the third component is Agra cluster Maps so

third component is Agra cluster Maps so

third component is Agra cluster Maps so these are last mile online mobile map

these are last mile online mobile map

these are last mile online mobile map driven directories of stakeholders in

driven directories of stakeholders in

driven directories of stakeholders in commodities within agriculture in food

commodities within agriculture in food

commodities within agriculture in food processing sector these maps essentially

processing sector these maps essentially

processing sector these maps essentially reorganize fragmented information about

reorganize fragmented information about

reorganize fragmented information about consumers producers and stakeholders

consumers producers and stakeholders

consumers producers and stakeholders connect millions of producers and

connect millions of producers and

connect millions of producers and stakeholders from base of the pyramid

stakeholders from base of the pyramid

stakeholders from base of the pyramid segment and connect stakeholders with

segment and connect stakeholders with

segment and connect stakeholders with multiple clients and vendors on a single

multiple clients and vendors on a single

multiple clients and vendors on a single page in India we use a lot of qualifiers

page in India we use a lot of qualifiers

page in India we use a lot of qualifiers for addresses if you’ve ever written an

for addresses if you’ve ever written an

for addresses if you’ve ever written an address you will see that we use

address you will see that we use

address you will see that we use qualifiers such as far next to behind

qualifiers such as far next to behind

qualifiers such as far next to behind diagonally opposite we also have a

diagonally opposite we also have a

diagonally opposite we also have a tendency to change the addresses of

tendency to change the addresses of

tendency to change the addresses of change the names of districts and

change the names of districts and

change the names of districts and streets and sometimes even states and

streets and sometimes even states and

streets and sometimes even states and that causes a great confusion between

that causes a great confusion between

that causes a great confusion between people who are used to a particular

people who are used to a particular

people who are used to a particular place so how do you plug this problem

place so how do you plug this problem

place so how do you plug this problem and how do you make sense of a address

and how do you make sense of a address

and how do you make sense of a address and know that you finally arrived at you

and know that you finally arrived at you

and know that you finally arrived at you to true destination so what you can do

to true destination so what you can do

to true destination so what you can do is you can geotag an address which is

is you can geotag an address which is

is you can geotag an address which is assignment of location information using

assignment of location information using

assignment of location information using latitude and longitude to a data record

latitude and longitude to a data record

latitude and longitude to a data record such as an address and this will help

such as an address and this will help

such as an address and this will help plug the digital gaps and when you have

plug the digital gaps and when you have

plug the digital gaps and when you have a stakeholder map which is a reference

a stakeholder map which is a reference

a stakeholder map which is a reference map or a base map and these base maps

map or a base map and these base maps

map or a base map and these base maps are basically maps that we use every day

are basically maps that we use every day

are basically maps that we use every day which have roads or physical features to

which have roads or physical features to

which have roads or physical features to identify stuff and they serve as a

identify stuff and they serve as a

identify stuff and they serve as a backdrop for digitally rendered map pins

backdrop for digitally rendered map pins

backdrop for digitally rendered map pins and those points are basically those map

and those points are basically those map

and those points are basically those map pins which help you locate a particular

pins which help you locate a particular

pins which help you locate a particular individual on a single page the next is

individual on a single page the next is

individual on a single page the next is the commodity Maps these are automatic

the commodity Maps these are automatic

the commodity Maps these are automatic maps used to show Geographic data

maps used to show Geographic data

maps used to show Geographic data observations so this is a map of tomato

observations so this is a map of tomato

observations so this is a map of tomato production in the country and you see

production in the country and you see

production in the country and you see the areas that are shaded in dark are

the areas that are shaded in dark are

the areas that are shaded in dark are the ones which have the highest

the ones which have the highest

the ones which have the highest production and these are the interactive

production and these are the interactive

production and these are the interactive statistics and

statistics and

statistics and a flavour of this in the next slide so

a flavour of this in the next slide so

a flavour of this in the next slide so we looking at the wheat map and this is

we looking at the wheat map and this is

we looking at the wheat map and this is country wise or state wise production

country wise or state wise production

country wise or state wise production and you see the wheat production you

and you see the wheat production you

and you see the wheat production you have the Interactive’s interactive

have the Interactive’s interactive

have the Interactive’s interactive statistics which should tell you area

statistics which should tell you area

statistics which should tell you area production volume production and yield

production volume production and yield

production volume production and yield per hectare and the area of production

per hectare and the area of production

per hectare and the area of production and volume production doesn’t

and volume production doesn’t

and volume production doesn’t necessarily mean a high yield this is by

necessarily mean a high yield this is by

necessarily mean a high yield this is by state by in district and the polygon

state by in district and the polygon

state by in district and the polygon represents data about the production the

represents data about the production the

represents data about the production the ranking and also has got an image and a

ranking and also has got an image and a

ranking and also has got an image and a URL of the district which will take you

URL of the district which will take you

URL of the district which will take you right to the page that you are looking

right to the page that you are looking

right to the page that you are looking for this is a map of sugarcane

for this is a map of sugarcane

for this is a map of sugarcane production in my state in yupi and if

production in my state in yupi and if

production in my state in yupi and if you see these are the sugar mills in the

you see these are the sugar mills in the

you see these are the sugar mills in the country so if you plug on any of the

country so if you plug on any of the

country so if you plug on any of the data points that will tell you

data points that will tell you

data points that will tell you information they’ll give you information

information they’ll give you information

information they’ll give you information about the sugar mill how much tons crash

about the sugar mill how much tons crash

about the sugar mill how much tons crash per day capacity and this is a nice way

per day capacity and this is a nice way

per day capacity and this is a nice way to connect with people who may not be

to connect with people who may not be

to connect with people who may not be part of the digital print this is a map

part of the digital print this is a map

part of the digital print this is a map about the Bundys in the country there

about the Bundys in the country there

about the Bundys in the country there are 3200 Mundy’s in the country and the

are 3200 Mundy’s in the country and the

are 3200 Mundy’s in the country and the URL for the multi parishes will locate

URL for the multi parishes will locate

URL for the multi parishes will locate you down to the URL this is about the

you down to the URL this is about the

you down to the URL this is about the food processing

[Music]

[Music] yeah our key writers maple Pelle Valley

yeah our key writers maple Pelle Valley

yeah our key writers maple Pelle Valley bar Tina you yell apology go–he Pelle

bar Tina you yell apology go–he Pelle

bar Tina you yell apology go–he Pelle Valley but what we are trying to do here

Valley but what we are trying to do here

Valley but what we are trying to do here is you don’t need our website you may

is you don’t need our website you may

is you don’t need our website you may not need an IT developer you don’t need

not need an IT developer you don’t need

not need an IT developer you don’t need SEO optimization you don’t need keyword

SEO optimization you don’t need keyword

SEO optimization you don’t need keyword search all you need is a 30-second

search all you need is a 30-second

search all you need is a 30-second jingle that you can upload on a video

jingle that you can upload on a video

jingle that you can upload on a video sharing platform and you can plug it

sharing platform and you can plug it

sharing platform and you can plug it through the data point and you can

through the data point and you can

through the data point and you can compete with the high in the mighty so

compete with the high in the mighty so

compete with the high in the mighty so that’s one way of plugging the digital

that’s one way of plugging the digital

that’s one way of plugging the digital gaps that we have currently have in the

gaps that we have currently have in the

gaps that we have currently have in the country so this is a map of fertiliser

country so this is a map of fertiliser

country so this is a map of fertiliser consumption in the country and the

consumption in the country and the

consumption in the country and the fertilizer companies and you can see

fertilizer companies and you can see

fertilizer companies and you can see that states like Punjab Haryana and

that states like Punjab Haryana and

that states like Punjab Haryana and Antep adesh are the highest users of

Antep adesh are the highest users of

Antep adesh are the highest users of fertilizers per hectare which is

fertilizers per hectare which is

fertilizers per hectare which is something alarming and it allows you to

something alarming and it allows you to

something alarming and it allows you to appreciate this data in greater light so

appreciate this data in greater light so

appreciate this data in greater light so this is a map of 30,000 approximately

this is a map of 30,000 approximately

this is a map of 30,000 approximately 3,200 Mundy’s in the country and just

3,200 Mundy’s in the country and just

3,200 Mundy’s in the country and just listing of 3,200 data points on a page

listing of 3,200 data points on a page

listing of 3,200 data points on a page takes around 30 pages but when you

takes around 30 pages but when you

takes around 30 pages but when you geotag these Mondays and you map them on

geotag these Mondays and you map them on

geotag these Mondays and you map them on a single page what you’re effectively

a single page what you’re effectively

a single page what you’re effectively doing is you’re connecting producers

doing is you’re connecting producers

doing is you’re connecting producers with n consumers on a single page and

with n consumers on a single page and

with n consumers on a single page and when you do that you reduce the number

when you do that you reduce the number

when you do that you reduce the number of layers of intermediaries and when

of layers of intermediaries and when

of layers of intermediaries and when that happens you improve you increase

that happens you improve you increase

that happens you improve you increase the throughput at fruit and vegetable

the throughput at fruit and vegetable

the throughput at fruit and vegetable market yards and this leads to improved

market yards and this leads to improved

market yards and this leads to improved acid capacity utilization between

acid capacity utilization between

acid capacity utilization between logistic subs warehouses and retail

logistic subs warehouses and retail

logistic subs warehouses and retail chains which reduces your inventory

chains which reduces your inventory

chains which reduces your inventory levels and your advertising budgets and

levels and your advertising budgets and

levels and your advertising budgets and when you align supply with demand

when you align supply with demand

when you align supply with demand what are you effectively doing is you

what are you effectively doing is you

what are you effectively doing is you are plugging food losses across the food

are plugging food losses across the food

are plugging food losses across the food supply chain this is a map of the 21

supply chain this is a map of the 21

supply chain this is a map of the 21 river basins in the country and I’ve

river basins in the country and I’ve

river basins in the country and I’ve also layered the information about

also layered the information about

also layered the information about irrigation hubs hydroelectric stations

irrigation hubs hydroelectric stations

irrigation hubs hydroelectric stations garages canals there’s not a full extent

garages canals there’s not a full extent

garages canals there’s not a full extent of the inventory but this lots more to

of the inventory but this lots more to

of the inventory but this lots more to be plugged but this just gives you a

be plugged but this just gives you a

be plugged but this just gives you a flavor of the river basins and the

flavor of the river basins and the

flavor of the river basins and the natural water resources that are

natural water resources that are

natural water resources that are available in the country the

available in the country the

available in the country the hydroelectric stations and when you

hydroelectric stations and when you

hydroelectric stations and when you share this information with the farmer

share this information with the farmer

share this information with the farmer he will be able to better appreciate

he will be able to better appreciate

he will be able to better appreciate details about irrigation as to when what

details about irrigation as to when what

details about irrigation as to when what is going to be released those irrigation

is going to be released those irrigation

is going to be released those irrigation is one of the major x

is one of the major x

is one of the major x for a farmer after fertilizer this is a

for a farmer after fertilizer this is a

for a farmer after fertilizer this is a map of the allocation of electricity by

map of the allocation of electricity by

map of the allocation of electricity by various states to agriculture and the

various states to agriculture and the

various states to agriculture and the electricity companies and the regulators

electricity companies and the regulators

electricity companies and the regulators so when you look at this map and you

so when you look at this map and you

so when you look at this map and you drill down and you input more details

drill down and you input more details

drill down and you input more details you will have a complete picture as to

you will have a complete picture as to

you will have a complete picture as to the energy sector in the country and

the energy sector in the country and

the energy sector in the country and when you share this information to the

when you share this information to the

when you share this information to the farmer and tell him why he is not

farmer and tell him why he is not

farmer and tell him why he is not getting electricity for his fields or

getting electricity for his fields or

getting electricity for his fields or for his houses he will be able to

for his houses he will be able to

for his houses he will be able to understand the problem the bigger

understand the problem the bigger

understand the problem the bigger picture and that’s what you can do with

picture and that’s what you can do with

picture and that’s what you can do with one single page now in 2014-15 India

one single page now in 2014-15 India

one single page now in 2014-15 India imported 3 billion dollars worth of

imported 3 billion dollars worth of

imported 3 billion dollars worth of pulses from countries such as Canada and

pulses from countries such as Canada and

pulses from countries such as Canada and Myanmar and when you align such data you

Myanmar and when you align such data you

Myanmar and when you align such data you can see a correlation and this will help

can see a correlation and this will help

can see a correlation and this will help you figure out the state wise production

you figure out the state wise production

you figure out the state wise production along with the imports so when this

along with the imports so when this

along with the imports so when this disconnected datasets are aligned

disconnected datasets are aligned

disconnected datasets are aligned together you can as a policymaker

together you can as a policymaker

together you can as a policymaker decide on the production on the market

decide on the production on the market

decide on the production on the market and the import policies on one single

and the import policies on one single

and the import policies on one single page so three good elements for idea

page so three good elements for idea

page so three good elements for idea include market audience sustainability

include market audience sustainability

include market audience sustainability and the impact in the first of this is

and the impact in the first of this is

and the impact in the first of this is base of the pyramid which is the market

base of the pyramid which is the market

base of the pyramid which is the market share globally it’s 4 billion people on

share globally it’s 4 billion people on

share globally it’s 4 billion people on the face of the earth make less than $8

the face of the earth make less than $8

the face of the earth make less than $8 a day and they are excluded from formal

a day and they are excluded from formal

a day and they are excluded from formal markets and a primarily known as base of

markets and a primarily known as base of

markets and a primarily known as base of the pyramid now Africa Asia and Latin

the pyramid now Africa Asia and Latin

the pyramid now Africa Asia and Latin America alone total 94 percent of this

America alone total 94 percent of this

America alone total 94 percent of this population and India and China alone

population and India and China alone

population and India and China alone account for 60% of the population 70% of

account for 60% of the population 70% of

account for 60% of the population 70% of this population is dependent on

this population is dependent on

this population is dependent on agriculture for livelihood such as

agriculture for livelihood such as

agriculture for livelihood such as through small-scale farmers cultivators

through small-scale farmers cultivators

through small-scale farmers cultivators and entrepreneurs now this base is the

and entrepreneurs now this base is the

and entrepreneurs now this base is the fastest growing consumer market

fastest growing consumer market

fastest growing consumer market it’s an underutilized productive sector

it’s an underutilized productive sector

it’s an underutilized productive sector and a huge source of untapped

and a huge source of untapped

and a huge source of untapped entrepreneurial energy when you engage

entrepreneurial energy when you engage

entrepreneurial energy when you engage this base of the pyramid segment you are

this base of the pyramid segment you are

this base of the pyramid segment you are not only reducing poverty but you’re

not only reducing poverty but you’re

not only reducing poverty but you’re also driving broader economic growth the

also driving broader economic growth the

also driving broader economic growth the impact there are four components to

impact there are four components to

impact there are four components to impact the economic impact is that base

impact the economic impact is that base

impact the economic impact is that base of the pyramid households spend anywhere

of the pyramid households spend anywhere

of the pyramid households spend anywhere from 50 to 70% of their income on

from 50 to 70% of their income on

from 50 to 70% of their income on on their household budgets and when you

on their household budgets and when you

on their household budgets and when you reduce the food losses you improve the

reduce the food losses you improve the

reduce the food losses you improve the supplies of clean nutritious food and

supplies of clean nutritious food and

supplies of clean nutritious food and that makes food affordable to everyone

that makes food affordable to everyone

that makes food affordable to everyone it curbs price volatility and makes food

it curbs price volatility and makes food

it curbs price volatility and makes food affordable to everyone when that happens

affordable to everyone when that happens

affordable to everyone when that happens who our households will have more money

who our households will have more money

who our households will have more money to spend on other essentials such as

to spend on other essentials such as

to spend on other essentials such as clean water hygiene sanitation housing

clean water hygiene sanitation housing

clean water hygiene sanitation housing transportation and this will have a

transportation and this will have a

transportation and this will have a positive cascading effect on a whole lot

positive cascading effect on a whole lot

positive cascading effect on a whole lot of social problems such as 15.2%

of social problems such as 15.2%

of social problems such as 15.2% malnutrition among masses 1.2 million

malnutrition among masses 1.2 million

malnutrition among masses 1.2 million children dying under the age of five and

children dying under the age of five and

children dying under the age of five and eleven thousand farmer suicides each

eleven thousand farmer suicides each

eleven thousand farmer suicides each year from an environmental standpoint

year from an environmental standpoint

year from an environmental standpoint the impact would be the increased farm

the impact would be the increased farm

the impact would be the increased farm incomes would help farmers use better

incomes would help farmers use better

incomes would help farmers use better Agra inputs and that’ll have a good

Agra inputs and that’ll have a good

Agra inputs and that’ll have a good effect on soil water and air and the

effect on soil water and air and the

effect on soil water and air and the gender equality impact would be that

gender equality impact would be that

gender equality impact would be that women lack access to land rights

women lack access to land rights

women lack access to land rights information credits and they work twice

information credits and they work twice

information credits and they work twice as hard and earn less than men if they

as hard and earn less than men if they

as hard and earn less than men if they have access to flat bottom farm bins

have access to flat bottom farm bins

have access to flat bottom farm bins aggregate food hubs and agriculture maps

aggregate food hubs and agriculture maps

aggregate food hubs and agriculture maps they will have information which will

they will have information which will

they will have information which will allow them to reach new markets credits

allow them to reach new markets credits

allow them to reach new markets credits and improve their incomes now the third

and improve their incomes now the third

and improve their incomes now the third and the most important component of any

and the most important component of any

and the most important component of any good idea is sustainability and

good idea is sustainability and

good idea is sustainability and sustainability for revenue sources are

sustainability for revenue sources are

sustainability for revenue sources are through storage of grains either through

through storage of grains either through

through storage of grains either through selling at market price or through

selling at market price or through

selling at market price or through forward contracts which will allow them

forward contracts which will allow them

forward contracts which will allow them to appreciate and get better prices for

to appreciate and get better prices for

to appreciate and get better prices for the data as a source when you aggregate

the data as a source when you aggregate

the data as a source when you aggregate information about Agri inputs and you

information about Agri inputs and you

information about Agri inputs and you share that with farmers they can drive

share that with farmers they can drive

share that with farmers they can drive bargains and get better inputs for their

bargains and get better inputs for their

bargains and get better inputs for their farms in the process they can also share

farms in the process they can also share

farms in the process they can also share this information about crop production

this information about crop production

this information about crop production data and that can be made available to

data and that can be made available to

data and that can be made available to procurement managers at a convenient

procurement managers at a convenient

procurement managers at a convenient stores retail stores for processing

stores retail stores for processing

stores retail stores for processing entities and hotels and restaurants so

entities and hotels and restaurants so

entities and hotels and restaurants so that will be a revenue source and that

that will be a revenue source and that

that will be a revenue source and that can be shared with the farmers which

can be shared with the farmers which

can be shared with the farmers which isn’t happening at the moment finally

isn’t happening at the moment finally

isn’t happening at the moment finally warehousing solutions value addition

warehousing solutions value addition

warehousing solutions value addition services government services and data as

services government services and data as

services government services and data as a source will generate new streams of

a source will generate new streams of

a source will generate new streams of farmer and improve their incomes so in

farmer and improve their incomes so in

farmer and improve their incomes so in the end I would summarize by saying that

the end I would summarize by saying that

the end I would summarize by saying that we need to revamp our food supply chains

we need to revamp our food supply chains

we need to revamp our food supply chains and plug food losses and that rests on a

and plug food losses and that rests on a

and plug food losses and that rests on a simple key stroke which is ctrl Z or

simple key stroke which is ctrl Z or

simple key stroke which is ctrl Z or undo what is unacceptable and bring

undo what is unacceptable and bring

undo what is unacceptable and bring change we weren’t producing enough in

change we weren’t producing enough in

change we weren’t producing enough in the 1960s we aren’t saving enough now a

the 1960s we aren’t saving enough now a

the 1960s we aren’t saving enough now a young country that is depend on

young country that is depend on

young country that is depend on agriculture makes the mantra Jai jawan

agriculture makes the mantra Jai jawan

agriculture makes the mantra Jai jawan Jai Kisan more relevant than ever before

Jai Kisan more relevant than ever before

Jai Kisan more relevant than ever before thank you

thank you

thank you [Music]

”

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