hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from one of my readers Nate who asked me
from one of my readers Nate who asked me
from one of my readers Nate who asked me to check out his website as he wrote me
to check out his website as he wrote me
to check out his website as he wrote me an email can you provide guidance for my
an email can you provide guidance for my
an email can you provide guidance for my fundraising business how do I get more
fundraising business how do I get more
fundraising business how do I get more customers clients I want to use my
customers clients I want to use my
customers clients I want to use my homepage or promotion whom should bring
homepage or promotion whom should bring
homepage or promotion whom should bring people my website gives something for
people my website gives something for
people my website gives something for free Nate so Nate let’s take a quick
free Nate so Nate let’s take a quick
free Nate so Nate let’s take a quick look at your site and hopefully we can
look at your site and hopefully we can
look at your site and hopefully we can give you some advice so a gun a gun ecom
give you some advice so a gun a gun ecom
give you some advice so a gun a gun ecom let’s see what it is oh it’s probably a
let’s see what it is oh it’s probably a
let’s see what it is oh it’s probably a GU New York com ok so here it is a GU
GU New York com ok so here it is a GU
GU New York com ok so here it is a GU above ground unlimited so the first
above ground unlimited so the first
above ground unlimited so the first thing I look at this website is it needs
thing I look at this website is it needs
thing I look at this website is it needs a massive design overhaul I’ve got
a massive design overhaul I’ve got
a massive design overhaul I’ve got things screaming at me spring summer
things screaming at me spring summer
things screaming at me spring summer sale new dresses new watches but that
sale new dresses new watches but that
sale new dresses new watches but that doesn’t look very professional and from
doesn’t look very professional and from
doesn’t look very professional and from the email it sounded like you had a
the email it sounded like you had a
the email it sounded like you had a professional business you know I’m
professional business you know I’m
professional business you know I’m seeing some names that of clients that
seeing some names that of clients that
seeing some names that of clients that guess he you’ve helped out so this this
guess he you’ve helped out so this this
guess he you’ve helped out so this this is ok but this is kind of screaming at
is ok but this is kind of screaming at
is ok but this is kind of screaming at me and I think you can have a much
me and I think you can have a much
me and I think you can have a much better design and if you have if you
better design and if you have if you
better design and if you have if you have professional clients coming to you
have professional clients coming to you
have professional clients coming to you they want to see that they’re working
they want to see that they’re working
they want to see that they’re working with professional organization it
with professional organization it
with professional organization it doesn’t have to cost much you can do a
doesn’t have to cost much you can do a
doesn’t have to cost much you can do a simple wordpress back-end you can get a
simple wordpress back-end you can get a
simple wordpress back-end you can get a free design or really cheap design for
free design or really cheap design for
free design or really cheap design for fifty bucks 100 bucks and it’ll look way
fifty bucks 100 bucks and it’ll look way
fifty bucks 100 bucks and it’ll look way way way better you might want to work on
way way better you might want to work on
way way better you might want to work on the logo a little bit too to make it
the logo a little bit too to make it
the logo a little bit too to make it look just a little bit more
look just a little bit more
look just a little bit more professionally keep the same style but
professionally keep the same style but
professionally keep the same style but just just make it a look maybe make a
just just make it a look maybe make a
just just make it a look maybe make a look a little nicer I’m sure you have an
look a little nicer I’m sure you have an
look a little nicer I’m sure you have an awesome service you do great fundraising
awesome service you do great fundraising
awesome service you do great fundraising and it’s recognizing what you’re really
and it’s recognizing what you’re really
and it’s recognizing what you’re really good at what you’re not good at so you
good at what you’re not good at so you
good at what you’re not good at so you know design side of things may be a
know design side of things may be a
know design side of things may be a weakness that you could have somebody
weakness that you could have somebody
weakness that you could have somebody come in and help you out with and just
come in and help you out with and just
come in and help you out with and just looking at this website first from the
looking at this website first from the
looking at this website first from the first glance I don’t really know what
first glance I don’t really know what
first glance I don’t really know what you do if you didn’t tell me you did
you do if you didn’t tell me you did
you do if you didn’t tell me you did fundraising I come to this site and see
fundraising I come to this site and see
fundraising I come to this site and see above ground unlimited and then I see
above ground unlimited and then I see
above ground unlimited and then I see this thing flashing at me about new
this thing flashing at me about new
this thing flashing at me about new dresses and new watches so I’m assuming
dresses and new watches so I’m assuming
dresses and new watches so I’m assuming you’re selling
you’re selling
you’re selling dresses and watches but I didn’t really
dresses and watches but I didn’t really
dresses and watches but I didn’t really get the sense that your your fundraising
get the sense that your your fundraising
get the sense that your your fundraising company so you know might be might help
company so you know might be might help
company so you know might be might help to have a one sentence description as
to have a one sentence description as
to have a one sentence description as well as to what you do so when people
well as to what you do so when people
well as to what you do so when people come to the website is really clear what
come to the website is really clear what
come to the website is really clear what you do I’m assuming you use these
you do I’m assuming you use these
you do I’m assuming you use these products to then you know support
products to then you know support
products to then you know support fundraising campaigns so having a
fundraising campaigns so having a
fundraising campaigns so having a sentence like that but it clearly
sentence like that but it clearly
sentence like that but it clearly explains what you do you’re helping
explains what you do you’re helping
explains what you do you’re helping helping organizations raise funds
helping organizations raise funds
helping organizations raise funds through the sale of unique products or
through the sale of unique products or
through the sale of unique products or something like that so that for people
something like that so that for people
something like that so that for people coming to your site if their potential
coming to your site if their potential
coming to your site if their potential customers for you or media or partners
customers for you or media or partners
customers for you or media or partners in one sentence they quickly understand
in one sentence they quickly understand
in one sentence they quickly understand what is that you do and they can see if
what is that you do and they can see if
what is that you do and they can see if it’s going to be a potential fit for
it’s going to be a potential fit for
it’s going to be a potential fit for them if they want to learn more or not
them if they want to learn more or not
them if they want to learn more or not okay so I definitely have a action
okay so I definitely have a action
okay so I definitely have a action sentence under here to help explain what
sentence under here to help explain what
sentence under here to help explain what you do hear you talk a little bit so
you do hear you talk a little bit so
you do hear you talk a little bit so funding is critical to conduct the
funding is critical to conduct the
funding is critical to conduct the successful community service campaign
successful community service campaign
successful community service campaign encourage clients to engage as much of
encourage clients to engage as much of
encourage clients to engage as much of their commute as possible knowing since
their commute as possible knowing since
their commute as possible knowing since the fundraising opens doors to reach a
the fundraising opens doors to reach a
the fundraising opens doors to reach a more diverse audience and increases the
more diverse audience and increases the
more diverse audience and increases the funding potential I still know what you
funding potential I still know what you
funding potential I still know what you do here I’m still kind of confused I’m
do here I’m still kind of confused I’m
do here I’m still kind of confused I’m assuming you’re selling these products
assuming you’re selling these products
assuming you’re selling these products are fundraising but I’m still not sure
are fundraising but I’m still not sure
are fundraising but I’m still not sure so again you want to be very clear as to
so again you want to be very clear as to
so again you want to be very clear as to what you do again it looks like you have
what you do again it looks like you have
what you do again it looks like you have some great you know events that you put
some great you know events that you put
some great you know events that you put on with AT&T and Mary Kay like these are
on with AT&T and Mary Kay like these are
on with AT&T and Mary Kay like these are brand names so it the design of your
brand names so it the design of your
brand names so it the design of your site in the position doesn’t match up
site in the position doesn’t match up
site in the position doesn’t match up with your your client base so that
with your your client base so that
with your your client base so that that’s my main concern here so going
that’s my main concern here so going
that’s my main concern here so going down so the here this is great so you’ve
down so the here this is great so you’ve
down so the here this is great so you’ve got Michael Bloomberg mayor of New York
got Michael Bloomberg mayor of New York
got Michael Bloomberg mayor of New York City who’s who’s pictured with you this
City who’s who’s pictured with you this
City who’s who’s pictured with you this is great like I’d move this up higher
is great like I’d move this up higher
is great like I’d move this up higher I’m assuming you did some kind of
I’m assuming you did some kind of
I’m assuming you did some kind of fundraising project with New York City
fundraising project with New York City
fundraising project with New York City so that’d be great to highlight same
so that’d be great to highlight same
so that’d be great to highlight same with these things down here so 18t
with these things down here so 18t
with these things down here so 18t national baptist convention you have
national baptist convention you have
national baptist convention you have some some logos here that people would
some some logos here that people would
some some logos here that people would probably recognize that you know I’d
probably recognize that you know I’d
probably recognize that you know I’d want to put up a mega mary kay so the
want to put up a mega mary kay so the
want to put up a mega mary kay so the challenge here is you might see this
challenge here is you might see this
challenge here is you might see this site and it looks so bad that then
site and it looks so bad that then
site and it looks so bad that then people may not scroll and you’ve got
people may not scroll and you’ve got
people may not scroll and you’ve got some great stuff down here with the
some great stuff down here with the
some great stuff down here with the picture and the logo is a show that
picture and the logo is a show that
picture and the logo is a show that you’ve yo you are professional
you’ve yo you are professional
you’ve yo you are professional organization
organization
organization and I think your design is really
and I think your design is really
and I think your design is really hurting you so so again I look at a
hurting you so so again I look at a
hurting you so so again I look at a wordpress back end you know which is
wordpress back end you know which is
wordpress back end you know which is cheap you can update it yourself or you
cheap you can update it yourself or you
cheap you can update it yourself or you know if you have more funds you can go
know if you have more funds you can go
know if you have more funds you can go in and get a custom website design but
in and get a custom website design but
in and get a custom website design but it definitely take that as a next step
it definitely take that as a next step
it definitely take that as a next step if it made me click on the about page
if it made me click on the about page
if it made me click on the about page you see what else is here put some okay
you see what else is here put some okay
you see what else is here put some okay so it’s like crazy yellow on yellow but
so it’s like crazy yellow on yellow but
so it’s like crazy yellow on yellow but then you know this is a little bit more
then you know this is a little bit more
then you know this is a little bit more legible so mission of a bug above-ground
legible so mission of a bug above-ground
legible so mission of a bug above-ground unlimited the system providing creative
unlimited the system providing creative
unlimited the system providing creative new fundraising ideas for our clients
new fundraising ideas for our clients
new fundraising ideas for our clients okay that’s not bad so this this should
okay that’s not bad so this this should
okay that’s not bad so this this should have been on the home page somewhere for
have been on the home page somewhere for
have been on the home page somewhere for me to quickly understand or or cut down
me to quickly understand or or cut down
me to quickly understand or or cut down version up here for me to quickly
version up here for me to quickly
version up here for me to quickly understand consulting with the client we
understand consulting with the client we
understand consulting with the client we analyze their needs provide attention to
analyze their needs provide attention to
analyze their needs provide attention to details recommend ways of resolving the
details recommend ways of resolving the
details recommend ways of resolving the fundraising goals okay and then our
fundraising goals okay and then our
fundraising goals okay and then our products are domestic and global so make
products are domestic and global so make
products are domestic and global so make the connection here somewhere that
the connection here somewhere that
the connection here somewhere that you’re providing fundraising by selling
you’re providing fundraising by selling
you’re providing fundraising by selling these products that would be helpful I
these products that would be helpful I
these products that would be helpful I think you know it’s obviously understood
think you know it’s obviously understood
think you know it’s obviously understood to you that that’s what you do but for
to you that that’s what you do but for
to you that that’s what you do but for an outsider I would connect the products
an outsider I would connect the products
an outsider I would connect the products at you’re selling with fundraising
at you’re selling with fundraising
at you’re selling with fundraising initiatives so you’re probably designed
initiatives so you’re probably designed
initiatives so you’re probably designed to enhance your clients values and goals
to enhance your clients values and goals
to enhance your clients values and goals with each on raising event ethical
with each on raising event ethical
with each on raising event ethical business practices and grounded yeah
business practices and grounded yeah
business practices and grounded yeah okay this is good I like this a lot
okay this is good I like this a lot
okay this is good I like this a lot better if you just made that one
better if you just made that one
better if you just made that one connection with the products in the
connection with the products in the
connection with the products in the fundraising I think there’d be a lot of
fundraising I think there’d be a lot of
fundraising I think there’d be a lot of people understand and I you know again
people understand and I you know again
people understand and I you know again move that somewhere on the homepage and
move that somewhere on the homepage and
move that somewhere on the homepage and and make it clear under you know your
and make it clear under you know your
and make it clear under you know your name everywhere that it’s this is what
name everywhere that it’s this is what
name everywhere that it’s this is what you do what’s going down letter from CEO
you do what’s going down letter from CEO
you do what’s going down letter from CEO great testimonials these are great too
great testimonials these are great too
great testimonials these are great too you know so this is a little bit hard to
you know so this is a little bit hard to
you know so this is a little bit hard to to to you know read if it’s so much text
to to you know read if it’s so much text
to to you know read if it’s so much text all together I would probably split this
all together I would probably split this
all together I would probably split this up a little bit more try to put some
up a little bit more try to put some
up a little bit more try to put some logos in here again so you know AT&T
logos in here again so you know AT&T
logos in here again so you know AT&T like this gets lost in the middle here
like this gets lost in the middle here
like this gets lost in the middle here so I make that bigger you know if you
so I make that bigger you know if you
so I make that bigger you know if you have people actually writing in with
have people actually writing in with
have people actually writing in with some testimonials that’s awesome you
some testimonials that’s awesome you
some testimonials that’s awesome you know if you can get a picture of them
know if you can get a picture of them
know if you can get a picture of them that’d be great the date is something
that’d be great the date is something
that’d be great the date is something you might want to think about so you
you might want to think about so you
you might want to think about so you know the first one you have shows from
know the first one you have shows from
know the first one you have shows from 2010 well I’m sitting here now it’s it’s
2010 well I’m sitting here now it’s it’s
2010 well I’m sitting here now it’s it’s a 2012 we’re almost halfway through the
a 2012 we’re almost halfway through the
a 2012 we’re almost halfway through the year and I see
year and I see
year and I see is nothing kind of new so you may want
is nothing kind of new so you may want
is nothing kind of new so you may want to think about taking off the date on
to think about taking off the date on
to think about taking off the date on some of these but uh this is great this
some of these but uh this is great this
some of these but uh this is great this is great again space us out a little bit
is great again space us out a little bit
is great again space us out a little bit more and put some pictures I think
more and put some pictures I think
more and put some pictures I think that’s going to be your your biggest
that’s going to be your your biggest
that’s going to be your your biggest issue here is just fixing up the design
issue here is just fixing up the design
issue here is just fixing up the design and changing the position around a
and changing the position around a
and changing the position around a little bit some people are coming to
little bit some people are coming to
little bit some people are coming to your site they’re going to clearly
your site they’re going to clearly
your site they’re going to clearly understand what you do and have a quick
understand what you do and have a quick
understand what you do and have a quick way to be able to contact you and know
way to be able to contact you and know
way to be able to contact you and know if it’s going to be right for them or
if it’s going to be right for them or
if it’s going to be right for them or not one thing you might also want to
not one thing you might also want to
not one thing you might also want to consider is doing a video you look like
consider is doing a video you look like
consider is doing a video you look like a nice guy got a nice smile here people
a nice guy got a nice smile here people
a nice guy got a nice smile here people love video I’ve witnessed it myself
love video I’ve witnessed it myself
love video I’ve witnessed it myself creating these YouTube videos if you did
creating these YouTube videos if you did
creating these YouTube videos if you did a quick video introduction of yourself
a quick video introduction of yourself
a quick video introduction of yourself and your business and maybe some of the
and your business and maybe some of the
and your business and maybe some of the results that you’ve had that could be a
results that you’ve had that could be a
results that you’ve had that could be a great way for people to quickly
great way for people to quickly
great way for people to quickly understand again what you do and be able
understand again what you do and be able
understand again what you do and be able to contact you so hopefully that helps
to contact you so hopefully that helps
to contact you so hopefully that helps it’s probably a lot more we can go into
it’s probably a lot more we can go into
it’s probably a lot more we can go into but don’t want the video to get to too
but don’t want the video to get to too
but don’t want the video to get to too long if you guys liked the video and you
long if you guys liked the video and you
long if you guys liked the video and you want to see more like this please give
want to see more like this please give
want to see more like this please give it a thumbs up below it makes me want to
it a thumbs up below it makes me want to
it a thumbs up below it makes me want to do more of these videos for you and if
do more of these videos for you and if
do more of these videos for you and if you have any thoughts about this website
you have any thoughts about this website
you have any thoughts about this website above-ground unlimited or if you have a
above-ground unlimited or if you have a
above-ground unlimited or if you have a question or I’m going to view your site
question or I’m going to view your site
question or I’m going to view your site please leave a comment underneath and I
please leave a comment underneath and I
please leave a comment underneath and I look forward to reading those as they
look forward to reading those as they
look forward to reading those as they come in so thank you and we’ll see you
come in so thank you and we’ll see you
come in so thank you and we’ll see you on the next episode
”
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