both Soviet and American
they had a great challenge before them and it was
how could astronauts write
in space without gravity
well the Americans hire a
Whoever designed fisher company for them
spatial pen
however the Russians before the same
problem before the same problem to the
Russians used pencils
good i’m javier perujo
currently works for google españa
from Madrid and from La Coruña
we have a little problem with nobody
with the presentation but good 25
minute because today is not to mention
innovation and innovation for many of
you when you think
Now that the Russians did as the
sadness for effectively improving the
innovation and when I ask you what it is
for you innovation is likely
that most of you will come
the image with the head this kind of
picture something as if it were an event something
spontaneous almost magical very related
with creativity sometimes and it’s
truth that in the day to day we are not
especially creative typical example
that your son is a nephew
ask yourself today can you throw a cable
with a job don quijote de colegio
what we do we go to internet
tiki tiki has searched any and and
We put work Don Quixote for the
school
another typical example when you have to
give the talk ted of innovation then
you go to the search engine innovation talk
this is perfectly valid is
pragmatic but we agree
when we are to innovation is not the
better way
It is not the best way to innovate .
I have good news for those of
you who consider yourselves
especially creative and is that I do not know
it seems to this innovation
innovation is a process that is
a sometimes complicated process
about this form of today which you have
to go pulling to get an idea
a solution says
child and and it is important because today in
innovation day is a very
recurrent very topical
without going further is talks ted
promote innovative ideas promote
new points of view to new
technologies
It goes without saying that companies
Private multinationals care
much the theme of innovation for
maintain those competitive advantages in
the markets
all multinationals see apple and
starbucks google fort all invest
millions and millions in imax of and
innovation processes but we do not have
than being a multinational to follow
these processes and be able to innovate
in fact we can apply them to
many to many areas to our
personal scope our scope
professional or social or family and not
it has to be a product it can be
to a current situation that we want
improve can be accommodated in service
a user experience a
tool that I bring you today is a
very simple tool and is that of
saint jean king is a tool that
will allow us to get better
results when we really want
innovate
this tool is created in the
stanford university in california and
very smart guys decided to do
this strategy this methodology
I personally have experience
familiar with this technology with
this methodology because really done
several workshops in my work that are
non-dynamic innovation workshops
group to get to innovate are very
fun
normally you always end up it can be
playing with plasticine drawing on the
walls or where you can and well then
doing different designs
normally the format they have
These workshops can be four or
six hours even three days
depending on the depth with which
we want to attack this problem
me the renovated version of eight minutes
more or less than what I have left
so we put to it the first
part of this pathology with consists of
three parts is very simple and the first
is the knowledge we are not going to
know the whole scope of the problem the
user’s scope
it’s important I’m a user because all
that methodology revolves around environment
of the user
The first thing we have to do is
know
to empathize with him and for that
we have several techniques that is that of
direct interviews or questionnaires
research to the best of the
solutions that you have within your reach of your
environment but the best technique that has
worked and will always work in the
observation
if we observe the user face in
your day to day that challenge which we want
in which we want to call or that
situation that is not the optimal one that
we are going to learn much more than
all the interviews that we can
make this person a part
equally important to define the
definition of this problem of this
way we can limit in what we are
working and in fact then be more
effective in the following phases what
said einstein since the correct
definition of a problem is 50 per
hundred without solution
I was quite pretty important
in this we will see much better as
always with an example to be able
empathize and our example is called
Julia Julian has asked for help because
have a small problem
many maybe but for this one in
concrete and is that after having it
interviewed and having seen her in her day
to day we realize that it takes 45
minutes to go to the office all the
days in the morning and not only that,
you can not use the transport
public because it does not fit you do not have
well it has more as combinations the
poverty loaded with laptop documents
so it’s a pretty heavy task
for her it ‘s good because they do not use
bike or car because it has regarding the
traffic and it’s not an alternative
once we have known julia that
we have seen the relevant information
that we have and the problem that can
to have
what we want is to define our
problem in our case is finding a
method to help Julian not to
lose an hour and a half every day
going back and forth the simple office
well once we clear
we jump to the next phase which is the
basis that perhaps the most fun phase
Generating ideas
now yes that light bulb moment or
as I usually call him that moment
christmas lights because here we are
looking for many light bulbs we do not want
just an idea we want to collect the
amount of ideas
the more the better the more lives
best
here prizes plus the amount that the
quality so no need no no no
you can judge ideas of others neither
to cross them in fact it is important to follow
here the philosophy of yes and also not
we can say no to any idea of
that some companion
for example a partner and second
because we were not on skateboard and julia
and I’m going to tell you nothing because you can not
load weight or not win either
neither is it so fast you have to
say if they see a scooter and also you
we put a backpack in front so that
can carry your documents with your
laptop come worth and in addition you
we also put an electric motor
so there’s faster in the
slopes and in this way arrives before
I work with this philosophy
we are going to have many many ideas if
we make a dynamic with partners or
as a team, it is also good to
foot because in this way
we increase the energy level of the
room and we encourage this creativity and
Here is an important point not
what you think but for me an improvement
of 10% in a current situation I do not
seems to innovation is an improvement
when innovations that improve by
10 and to improve by 10 you have to be
ambitious
we have to think big this is
not to design a problem
this is to take a blank paper a
pencil and start imagining what from
zero and in this way we can start
say how many more nonsense best
is looking for idea of almost science
fiction or very pragmatic very
simple that even surprise or very
complex are very ambitious and even
revolutionary
in this way when we have a good
amount of ideas we can is select
the one that we liked the most
viable that we see or the one that more impact
You may have to this to this problem
then in our case at the end thanks to
the philosophy of if we have also
realized that the idea of riot etc
well hey it ‘s a not a bad idea to
explore until July it seems that this does not
it is improved by the way it seems that it
like it is seen that the idea as it hears can
have a future
in the end it is just an idea that
it could work but hey it’s very
valuable we have something that can really
get to make an innovation but not
will never go on innovation
we do not make reality and to do
actually the idea we have the last phase
which is a development methodology
well-known is the one that works best and
It has been shown to keep doing that
is the prototyping the prototyping
have an idea behind that is very
simple failure fails a lot and fails
Quick
The more failures the more you collect
success will enjoy it much sooner
it will save costs
you’re not going to spend that much money on a
design and then see that you have to
change what you spend more money or never
Well, it will only answer questions that or
eliminate their positions that they had
about the user or about the design that
has is that you have in your head
in this way with prototyping and
just as a cycle is a design
incremental
once we have a first a first
prototype we just have to always give
the user because the worst torture that is
can give to any product
avocado prototype stones to the user
because we as users
let’s use the things the
technology or the invention that is thousand
and a ways that engineers in the
laboratory did not think we could
use it like that I do not know if you look
julia wear 87 with heels say when
we were there in the laboratory and if
not good this is going to be worth it
it turns out that not that now it does not work
because it goes with very little stability of
this way we have to go back to
laboratory at best make more stable
the structure of our invention and
going back to julia as I said is something
cyclical and we’re going to be doing
developments that are improving and going to go
getting closer to the final product than
is the one that is going to succeed in which the
user the users so that in the end
this year some clear examples are very
interesting to see this gives
importance to the prototypes you know
google that device allows you to have
internet in your field of vision a bit
geek very innovative and expected to be
solve for your time
this pileup is not easy to do
look like it has a lot of action
Well, well, how much do you think it took?
the strikes design team
between the first prototype running in
less than a day
had a first version of this this
product working to answer to
questions of the good kind is something viable
having digital content here
while I have a conversation
normal with people or can do my
normal day to day without distracting me with
this
with this video with these documents that
I’m looking through the glasses
they were very creative and what they did
the prototype is basically a
laptop that came out a cable that was a
microprojector putting it paid him
on the shoulder and with a structure
wire
it seems that I have a little more
long since it hung a sheet of paper and
basically they could move and
project internet digital content in
his field of vision that I had in
this forum in this way were made
normal tasks and they said good
we see that is not too rare
be able to watch videos and documents while
we do homework in this way then
they could refine it and followed it in
design make new new prototypes and
is that the basic function a productive
to answer questions
in this good sense this for those who
I recognize him he is already the grandmother of the
tablets that is a fight there so
original of the 80
the creator of star meters is
worried because he said I do not know if yes
is this one
this device that I have in my head is going to
be something that people would use because
it’s too heavy because that’s why
then the mobiles either did not exist or
they were so big and and then his first
prototype to answer this question
It was a wooden board of the same
dimensions and weight
the design of the stone that I had in the
head and what he did was carry this
wooden board a month of work and
we take it back and the jacket and bums
and the pants
in this way when after the month
got used to carry she said good is
something that people can do
accustom to carry this this weight and
bonds continued as new with the
prototypes until they reached
the final point a final example that
I have that for me it is very
developer is the autonomous car of
As you know, it’s already been a few
years and the first version of
prototype that worked was a toyota
in a toyota prius that had a
camera on the roof and had a lot
of controls inside the passenger compartment
when it worked or they said it
they gave the campus employees of
california and and they wanted guardian
cameras in the passenger compartment to see
how users behaved had
a question they wanted to answer that
it was the good one the case an emergency
a passenger could get to retake the
control of the car before collision
of an accident
you believe that people the car
I was looking at the road, putting on makeup
the other looking back
replying to email what occurred
mind is that this hypothesis was was not
valid indeed the next version
of the autonomous car I did not have
Ruffles no longer had pedals three times
as a user can always modify
or have a lot of imputation when it comes to vary
the design of a product in this case
and good to this is the this is the process
it’s like it’s very simple
it’s true that I think and I say that all
the creatives at the end although waiting for
we have not been more commented
we can always put the environment
right or on the ground so that
flourish
As you can see, it was a process and it is important
be faithful to the process to be able to promote
this creativity as I said to
principle was a user
so you have to always have the
user the on the head when you are
making the following different nats
phases and a very important role plays it
technology and technology
fortunately today it allows us to increase
our abilities as people and
as a society we have limits that
can be assaulted and surpassed
thanks to the very important technology
also in the generation part of
ideas in the prototype use this
technology because this way we can
improve making or thinking much more ideas
ambitious with more scalable or what
and impact more people or make a
prototype in a faster way or
more visually using the
technology the mobiles and so on
nowadays we have a technology that
five or ten years ago it was unthinkable
and I’m not talking about the self-employed either
we have mobile applications documents
and cloud services
we have 3d printers we have networks
social videoconferences multiple
with with call we have glasses
virtual reality for example
we have all this within reach of the
hand and we should use it
and is that I believe that never before in the
history of humanity there was so much
tool at our fingertips and
when it comes to innovation we have
our simple little tool but
this is finally the needle that is going to
allow to pull the thread of your
creativity so please continue
innovating
thank you very much
[Applause]
”
Be First to Comment