hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer questions
episode I’m going to answer questions
episode I’m going to answer questions from one of my four meters Anthony who
from one of my four meters Anthony who
from one of my four meters Anthony who is asking about Twitter and how to
is asking about Twitter and how to
is asking about Twitter and how to generate sales leads through it and if
generate sales leads through it and if
generate sales leads through it and if it’s worth following people who are
it’s worth following people who are
it’s worth following people who are potential customers if that’s the best
potential customers if that’s the best
potential customers if that’s the best way to get leads through Twitter so I
way to get leads through Twitter so I
way to get leads through Twitter so I think there’s a number of the poise use
think there’s a number of the poise use
think there’s a number of the poise use Twitter and the two main ways are either
Twitter and the two main ways are either
Twitter and the two main ways are either push or pull so I prefer to use the pull
push or pull so I prefer to use the pull
push or pull so I prefer to use the pull method and that’s basically where you’re
method and that’s basically where you’re
method and that’s basically where you’re posting value add content so people want
posting value add content so people want
posting value add content so people want to follow you so I don’t know what your
to follow you so I don’t know what your
to follow you so I don’t know what your Nisha is or who your target market is
Nisha is or who your target market is
Nisha is or who your target market is for me it’s entrepreneurs so if you
for me it’s entrepreneurs so if you
for me it’s entrepreneurs so if you follow my twitter feed you’ll see that
follow my twitter feed you’ll see that
follow my twitter feed you’ll see that i’m talking about entrepreneurship
i’m talking about entrepreneurship
i’m talking about entrepreneurship strategies that I find interesting
strategies that I find interesting
strategies that I find interesting things that keep me motivated and
things that keep me motivated and
things that keep me motivated and hopefully is enough to inspire people to
hopefully is enough to inspire people to
hopefully is enough to inspire people to then want to follow my stream so you
then want to follow my stream so you
then want to follow my stream so you provoke you’re providing value ID
provoke you’re providing value ID
provoke you’re providing value ID information that people who are your
information that people who are your
information that people who are your potential customers want to learn more
potential customers want to learn more
potential customers want to learn more about you want to follow and it is a
about you want to follow and it is a
about you want to follow and it is a slow build they’ll find you through
slow build they’ll find you through
slow build they’ll find you through search to find you through you know
search to find you through you know
search to find you through you know people who are retweeting you they can
people who are retweeting you they can
people who are retweeting you they can find you through your website they can
find you through your website they can
find you through your website they can follow you there you put it in your
follow you there you put it in your
follow you there you put it in your email and basically you’re getting
email and basically you’re getting
email and basically you’re getting people to start to follow you based on
people to start to follow you based on
people to start to follow you based on the content you’re providing so you’re
the content you’re providing so you’re
the content you’re providing so you’re not pushing out no you need to buy for
not pushing out no you need to buy for
not pushing out no you need to buy for me right now you’re not being a hard
me right now you’re not being a hard
me right now you’re not being a hard sale there you’re providing value you
sale there you’re providing value you
sale there you’re providing value you get to be seen as the expert for you
get to be seen as the expert for you
get to be seen as the expert for you industry and people start to contact you
industry and people start to contact you
industry and people start to contact you and want to follow you and that’s the
and want to follow you and that’s the
and want to follow you and that’s the method I use and it’s been pretty
method I use and it’s been pretty
method I use and it’s been pretty successful but it’s not the only way to
successful but it’s not the only way to
successful but it’s not the only way to do it so that’s the pole method the push
do it so that’s the pole method the push
do it so that’s the pole method the push method is when you’re actually going out
method is when you’re actually going out
method is when you’re actually going out and trying to initiate contact with your
and trying to initiate contact with your
and trying to initiate contact with your potential customers and there’s a couple
potential customers and there’s a couple
potential customers and there’s a couple ways to do this the first is to just
ways to do this the first is to just
ways to do this the first is to just start building our relationship and
start building our relationship and
start building our relationship and these can be with high value prospects
these can be with high value prospects
these can be with high value prospects that you think could really make a
that you think could really make a
that you think could really make a difference for your business so you
difference for your business so you
difference for your business so you follow them you get to know them you
follow them you get to know them you
follow them you get to know them you comment on them you talk about some of
comment on them you talk about some of
comment on them you talk about some of the posts that they’re doing you give
the posts that they’re doing you give
the posts that they’re doing you give them some retweets you provide your
them some retweets you provide your
them some retweets you provide your opinion if you do it a couple times
opinion if you do it a couple times
opinion if you do it a couple times people start to take notice and I notice
people start to take notice and I notice
people start to take notice and I notice it for mine too and people interact with
it for mine too and people interact with
it for mine too and people interact with my tweets and they write back or they
my tweets and they write back or they
my tweets and they write back or they retweeted it what happens enough then I
retweeted it what happens enough then I
retweeted it what happens enough then I start to notice who’s doing it and I’ll
start to notice who’s doing it and I’ll
start to notice who’s doing it and I’ll check out their site now check out their
check out their site now check out their
check out their site now check out their twitter feed and i might contact them
twitter feed and i might contact them
twitter feed and i might contact them it’s a good way to get on somebody’s
it’s a good way to get on somebody’s
it’s a good way to get on somebody’s radar so if you have some ideal
radar so if you have some ideal
radar so if you have some ideal prospects that you’re going after you
prospects that you’re going after you
prospects that you’re going after you can start interacting
can start interacting
can start interacting so you’re not pitching them you’re not
so you’re not pitching them you’re not
so you’re not pitching them you’re not selling them you’re just starting to
selling them you’re just starting to
selling them you’re just starting to build a relationship and get them to
build a relationship and get them to
build a relationship and get them to know about you so that’s one way it’s a
know about you so that’s one way it’s a
know about you so that’s one way it’s a little bit slower build but it’s better
little bit slower build but it’s better
little bit slower build but it’s better for kind of the high-value prospects for
for kind of the high-value prospects for
for kind of the high-value prospects for the other ones if you are trying to make
the other ones if you are trying to make
the other ones if you are trying to make a quick sale then you can look for
a quick sale then you can look for
a quick sale then you can look for people who have you know certain issues
people who have you know certain issues
people who have you know certain issues are posting about it on Twitter I have a
are posting about it on Twitter I have a
are posting about it on Twitter I have a problem with XYZ and you can say that
problem with XYZ and you can say that
problem with XYZ and you can say that you can help them solve it so it’s more
you can help them solve it so it’s more
you can help them solve it so it’s more of a hard sale approach I don’t know how
of a hard sale approach I don’t know how
of a hard sale approach I don’t know how effective it is I think if somebody’s
effective it is I think if somebody’s
effective it is I think if somebody’s really having a problem then you might
really having a problem then you might
really having a problem then you might be able to get in there and provide a
be able to get in there and provide a
be able to get in there and provide a solution as long as you are you know
solution as long as you are you know
solution as long as you are you know friendly and genuine and they think that
friendly and genuine and they think that
friendly and genuine and they think that you can really help them it’s not really
you can really help them it’s not really
you can really help them it’s not really the method that I prefer using again I
the method that I prefer using again I
the method that I prefer using again I go for more for the pole strategy and
go for more for the pole strategy and
go for more for the pole strategy and maybe a couple people if I’m really want
maybe a couple people if I’m really want
maybe a couple people if I’m really want to get on their radar I could use that
to get on their radar I could use that
to get on their radar I could use that you know strategy of just following them
you know strategy of just following them
you know strategy of just following them and getting to know them I think it’s a
and getting to know them I think it’s a
and getting to know them I think it’s a more effective strategy for you to use
more effective strategy for you to use
more effective strategy for you to use on Twitter but it’s a longer term build
on Twitter but it’s a longer term build
on Twitter but it’s a longer term build so you’re not going to get sales
so you’re not going to get sales
so you’re not going to get sales tomorrow for your company doing it but
tomorrow for your company doing it but
tomorrow for your company doing it but it is a longer-term build and it is
it is a longer-term build and it is
it is a longer-term build and it is highly effective in your building
highly effective in your building
highly effective in your building relationships and that’s where I think
relationships and that’s where I think
relationships and that’s where I think you would have the most effect with your
you would have the most effect with your
you would have the most effect with your business try it out see what works for
business try it out see what works for
business try it out see what works for you I’d love to hear what everybody else
you I’d love to hear what everybody else
you I’d love to hear what everybody else is doing for Twitter what strategies are
is doing for Twitter what strategies are
is doing for Twitter what strategies are working and what aren’t working if you
working and what aren’t working if you
working and what aren’t working if you want to leave a comment under the video
want to leave a comment under the video
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commensal thank you and we’ll see you on
commensal thank you and we’ll see you on the next episode
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