came on how do you bring diversity without losing its identity and
without losing its identity and
without losing its identity and authenticity that’s a great question I
authenticity that’s a great question I
authenticity that’s a great question I think I think you came over what what
think I think you came over what what
think I think you came over what what you want to do is just think diverse
you want to do is just think diverse
you want to do is just think diverse from day one and are better than
from day one and are better than
from day one and are better than provider for there’s a book I’ve
provider for there’s a book I’ve
provider for there’s a book I’ve mentioned on a previous kind of blab we
mentioned on a previous kind of blab we
mentioned on a previous kind of blab we did by an Irish Bonnie and it’s a book
did by an Irish Bonnie and it’s a book
did by an Irish Bonnie and it’s a book or what works and the reason why I got
or what works and the reason why I got
or what works and the reason why I got kinda choked me is there’s so many kind
kinda choked me is there’s so many kind
kinda choked me is there’s so many kind of subconscious unconscious biases we
of subconscious unconscious biases we
of subconscious unconscious biases we all have I think the first thing you do
all have I think the first thing you do
all have I think the first thing you do como is to make sure you talk about it
como is to make sure you talk about it
como is to make sure you talk about it so then I think the fundamental I love
so then I think the fundamental I love
so then I think the fundamental I love that word authenticity because if you
that word authenticity because if you
that word authenticity because if you talk about stuff you get it out on the
talk about stuff you get it out on the
talk about stuff you get it out on the table whatever it is and then you can
table whatever it is and then you can
table whatever it is and then you can you know dispassionately see kind of why
you know dispassionately see kind of why
you know dispassionately see kind of why do I think that way or you know why
do I think that way or you know why
do I think that way or you know why while we were just recruited in that
while we were just recruited in that
while we were just recruited in that sort of stereotype or why you know how
sort of stereotype or why you know how
sort of stereotype or why you know how we even place in the words on our
we even place in the words on our
we even place in the words on our website or our social media because
website or our social media because
website or our social media because because it’s all these little elements
because it’s all these little elements
because it’s all these little elements kind of join together to actually
kind of join together to actually
kind of join together to actually attract an audience and then the other
attract an audience and then the other
attract an audience and then the other thing I think really fundamental as a
thing I think really fundamental as a
thing I think really fundamental as a leader on also transparent and then if
leader on also transparent and then if
leader on also transparent and then if you plan diversity and right from the
you plan diversity and right from the
you plan diversity and right from the get-go into your business I think it can
get-go into your business I think it can
get-go into your business I think it can be a real competitive strength in the
be a real competitive strength in the
be a real competitive strength in the long term and it builds an awesome
long term and it builds an awesome
long term and it builds an awesome culture and a coach you’d be really
culture and a coach you’d be really
culture and a coach you’d be really proud of and I think of us to be the
proud of and I think of us to be the
proud of and I think of us to be the financial return to that other’s time to
financial return to that other’s time to
financial return to that other’s time to date on that but it just makes you proud
date on that but it just makes you proud
date on that but it just makes you proud that you feel something very special
that you feel something very special
that you feel something very special very sustainable and very diverse and
very sustainable and very diverse and
very sustainable and very diverse and inclusive as well so so I think that
inclusive as well so so I think that
inclusive as well so so I think that comes down to the behaviors there’s a
comes down to the behaviors there’s a
comes down to the behaviors there’s a whole loads of research as well that are
whole loads of research as well that are
whole loads of research as well that are around kind of D biasing because reality
around kind of D biasing because reality
around kind of D biasing because reality is you just got to acknowledge that
is you just got to acknowledge that
is you just got to acknowledge that we’ve all got we both got biases we’ve
we’ve all got we both got biases we’ve
we’ve all got we both got biases we’ve all got armed conscious and sometimes
all got armed conscious and sometimes
all got armed conscious and sometimes very clearly subconscious preferences
very clearly subconscious preferences
very clearly subconscious preferences and and the more we actually challenge
and and the more we actually challenge
and and the more we actually challenge them ourselves
them ourselves
them ourselves then the better world videos
then the better world videos
then the better world videos entrepreneurs and leaders ah
entrepreneurs and leaders ah
entrepreneurs and leaders ah and the more actually we feel
and the more actually we feel
and the more actually we feel placing and comfortable probably the
placing and comfortable probably the
placing and comfortable probably the more we kind of fester and just progress
more we kind of fester and just progress
more we kind of fester and just progress so I would really say memo said this is
so I would really say memo said this is
so I would really say memo said this is what probably evident I do kind of most
what probably evident I do kind of most
what probably evident I do kind of most weeks we reflect kinda what’s gone well
weeks we reflect kinda what’s gone well
weeks we reflect kinda what’s gone well what’s not gone well what have I done
what’s not gone well what have I done
what’s not gone well what have I done well as a leader did I did what could I
well as a leader did I did what could I
well as a leader did I did what could I have done differently you know and then
have done differently you know and then
have done differently you know and then kind of challenge is sort of
kind of challenge is sort of
kind of challenge is sort of subconscious about you know weird viewed
subconscious about you know weird viewed
subconscious about you know weird viewed these folks and actually it’s kind of
these folks and actually it’s kind of
these folks and actually it’s kind of great entities now I very often go to
great entities now I very often go to
great entities now I very often go to meetings where I’m the only guy and I
meetings where I’m the only guy and I
meetings where I’m the only guy and I think why this is cool like this and you
think why this is cool like this and you
think why this is cool like this and you know I obviously it’s way more than just
know I obviously it’s way more than just
know I obviously it’s way more than just gender I’ve got to get into race faith
gender I’ve got to get into race faith
gender I’ve got to get into race faith age disability all these areas but you
age disability all these areas but you
age disability all these areas but you know I think there’s some real real
know I think there’s some real real
know I think there’s some real real things that you as a leader and
things that you as a leader and
things that you as a leader and entrepreneur can kind of think about and
entrepreneur can kind of think about and
entrepreneur can kind of think about and your rights have flagged up those words
your rights have flagged up those words
your rights have flagged up those words of authenticity I think it’s all about
of authenticity I think it’s all about
of authenticity I think it’s all about culture it’s all about transparency it’s
culture it’s all about transparency it’s
culture it’s all about transparency it’s all about good I think a great culture
all about good I think a great culture
all about good I think a great culture is a company where people talk about
is a company where people talk about
is a company where people talk about stuff people don’t hide stuff or stand
stuff people don’t hide stuff or stand
stuff people don’t hide stuff or stand by the you know coffee machine and just
by the you know coffee machine and just
by the you know coffee machine and just talk behind your back
talk behind your back
talk behind your back I just think transparency and openness
I just think transparency and openness
I just think transparency and openness is a great culture because because
is a great culture because because
is a great culture because because ultimately then you can put teams
ultimately then you can put teams
ultimately then you can put teams together squads together who can work on
together squads together who can work on
together squads together who can work on stuff that means stuff will change for
stuff that means stuff will change for
stuff that means stuff will change for customers and build value for customers
customers and build value for customers
customers and build value for customers is all about you know serving the guys
is all about you know serving the guys
is all about you know serving the guys who are going to be buying a product or
who are going to be buying a product or
who are going to be buying a product or services and really enjoying what you
services and really enjoying what you
services and really enjoying what you build it building taking your idea and
build it building taking your idea and
build it building taking your idea and making it real and the way you do that
making it real and the way you do that
making it real and the way you do that is almost as important as the idea
is almost as important as the idea
is almost as important as the idea itself so I think I think you hit on a
itself so I think I think you hit on a
itself so I think I think you hit on a really rich reign there as you came oh
really rich reign there as you came oh
really rich reign there as you came oh thank you if you’re worried about you
thank you if you’re worried about you
thank you if you’re worried about you losing your authenticity you need to
losing your authenticity you need to
losing your authenticity you need to know what your mission is and you can’t
know what your mission is and you can’t
know what your mission is and you can’t I have diversity around a mission like
I have diversity around a mission like
I have diversity around a mission like this is what our company is here to do
this is what our company is here to do
this is what our company is here to do right like sage is here to help
right like sage is here to help
right like sage is here to help entrepreneurs as long as you’re
entrepreneurs as long as you’re
entrepreneurs as long as you’re surrounded by that common mission then
surrounded by that common mission then
surrounded by that common mission then there’s a lot of different ways to go
there’s a lot of different ways to go
there’s a lot of different ways to go and do it
and do it
and do it right sage you know you guys launch your
right sage you know you guys launch your
right sage you know you guys launch your your foundation which does a lot of work
your foundation which does a lot of work
your foundation which does a lot of work around the world helping out Stephen
around the world helping out Stephen
around the world helping out Stephen these to help out and give back
these to help out and give back
these to help out and give back entrepreneurs they have sage summit
entrepreneurs they have sage summit
entrepreneurs they have sage summit every year which is a massive party how
every year which is a massive party how
every year which is a massive party how to help entrepreneurs and so there’s a
to help entrepreneurs and so there’s a
to help entrepreneurs and so there’s a lot of different ways to do it right as
lot of different ways to do it right as
lot of different ways to do it right as other ideas that will come up as new
other ideas that will come up as new
other ideas that will come up as new people come into sage and it even comes
people come into sage and it even comes
people come into sage and it even comes up some ideas the way Bill attacks will
up some ideas the way Bill attacks will
up some ideas the way Bill attacks will be a lot of different ways but there’s
be a lot of different ways but there’s
be a lot of different ways but there’s still the mission that we want to go out
still the mission that we want to go out
still the mission that we want to go out and help entrepreneurs and build the
and help entrepreneurs and build the
and help entrepreneurs and build the best software to do it you know we’re
best software to do it you know we’re
best software to do it you know we’re not in the car business or something
not in the car business or something
not in the car business or something else I think as long as you have a
else I think as long as you have a
else I think as long as you have a really focused mission you know you’re
really focused mission you know you’re
really focused mission you know you’re why look this is what we’re trying to do
why look this is what we’re trying to do
why look this is what we’re trying to do there’s a lot of different ways to go
there’s a lot of different ways to go
there’s a lot of different ways to go and attack it but not being I think if
and attack it but not being I think if
and attack it but not being I think if you have diversity and the what we’re
you have diversity and the what we’re
you have diversity and the what we’re trying to do then that could be an issue
trying to do then that could be an issue
trying to do then that could be an issue I think you need to have as the leader
I think you need to have as the leader
I think you need to have as the leader how’s that clear focus and then that
how’s that clear focus and then that
how’s that clear focus and then that gives your team the freedom to go up and
gives your team the freedom to go up and
gives your team the freedom to go up and do what they need to do
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