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Start with a SPARK – Bono – #Entspresso


good morning believe nation today’s

good morning believe nation today’s message is start with a spark over you

message is start with a spark over you

message is start with a spark over you Bono when we started our week we

Bono when we started our week we

Bono when we started our week we couldn’t even play our instruments we

couldn’t even play our instruments we

couldn’t even play our instruments we really couldn’t we

really couldn’t we

really couldn’t we we formed a band before we could even

we formed a band before we could even

we formed a band before we could even play and we were 16 and we didn’t know

play and we were 16 and we didn’t know

play and we were 16 and we didn’t know where we were going and we just decided

where we were going and we just decided

where we were going and we just decided to go there together it’s just four of

to go there together it’s just four of

to go there together it’s just four of us in the kitchen in global city in

us in the kitchen in global city in

us in the kitchen in global city in Ireland and Larry Mullen jr. is the

Ireland and Larry Mullen jr. is the

Ireland and Larry Mullen jr. is the drummer on the group he started only he

drummer on the group he started only he

drummer on the group he started only he just kind of pinned a notice to announce

just kind of pinned a notice to announce

just kind of pinned a notice to announce notice boarding school is starting a

notice boarding school is starting a

notice boarding school is starting a high school band and we got started and

high school band and we got started and

high school band and we got started and actually looked at me I didn’t even know

actually looked at me I didn’t even know

actually looked at me I didn’t even know if I wanted to be in a band and but when

if I wanted to be in a band and but when

if I wanted to be in a band and but when we started to play together when we

we started to play together when we

we started to play together when we started writing selves together I don’t

started writing selves together I don’t

started writing selves together I don’t know why but we felt we could we could

know why but we felt we could we could

know why but we felt we could we could make a living out of it and we felt that

make a living out of it and we felt that

make a living out of it and we felt that there was something special a spark that

there was something special a spark that

there was something special a spark that was different and between us a lot of

was different and between us a lot of

was different and between us a lot of the other bands that was under me gusto

the other bands that was under me gusto

the other bands that was under me gusto better spark and we started with our

better spark and we started with our

better spark and we started with our little spark and we’ve kind of stranded

little spark and we’ve kind of stranded

little spark and we’ve kind of stranded a bit amounts of flame I suppose and

a bit amounts of flame I suppose and

a bit amounts of flame I suppose and there’s a sort of spire right now most

there’s a sort of spire right now most

there’s a sort of spire right now most people aren’t happy with the spark most

people aren’t happy with the spark most

people aren’t happy with the spark most people expect instant success as an

people expect instant success as an

people expect instant success as an entrepreneur they expect that lots of

entrepreneur they expect that lots of

entrepreneur they expect that lots of bunch burners have success and I’m

bunch burners have success and I’m

bunch burners have success and I’m talented and I’m smart why can’t I

talented and I’m smart why can’t I

talented and I’m smart why can’t I figure this out and my business should

figure this out and my business should

figure this out and my business should work in the first six months I fell into

work in the first six months I fell into

work in the first six months I fell into the same trap when I started my very

the same trap when I started my very

the same trap when I started my very first company was 19 I became an

first company was 19 I became an

first company was 19 I became an entrepreneur as my first kind of real

entrepreneur as my first kind of real

entrepreneur as my first kind of real company I guess I thought it would be a

company I guess I thought it would be a

company I guess I thought it would be a lot easier than it was

lot easier than it was

lot easier than it was I saw the articles and the magazines and

I saw the articles and the magazines and

I saw the articles and the magazines and the shows talking about these successful

the shows talking about these successful

the shows talking about these successful entrepreneurs I thought I could do this

entrepreneurs I thought I could do this

entrepreneurs I thought I could do this everything else I had done that I

everything else I had done that I

everything else I had done that I applied myself to I had success with so

applied myself to I had success with so

applied myself to I had success with so I could do this too and I failed over

I could do this too and I failed over

I could do this too and I failed over and over and over and over again and you

and over and over and over again and you

and over and over and over again and you realize and for those of you who’ve been

realize and for those of you who’ve been

realize and for those of you who’ve been in business you know it’s way harder

in business you know it’s way harder

in business you know it’s way harder than you think it’s going to be and a

than you think it’s going to be and a

than you think it’s going to be and a lot of people just quit too soon a lot

lot of people just quit too soon a lot

lot of people just quit too soon a lot of people give up once it gets hard

of people give up once it gets hard

of people give up once it gets hard because the spark isn’t enough we all

because the spark isn’t enough we all

because the spark isn’t enough we all have the spark but to turn the spark

have the spark but to turn the spark

have the spark but to turn the spark into a fire

into a fire

into a fire you need to work it and work it and work

you need to work it and work it and work

you need to work it and work it and work it and work it and work it and the thing

it and work it and work it and the thing

it and work it and work it and the thing that gets you through was the absolute

that gets you through was the absolute

that gets you through was the absolute passion for what you’re doing if you can

passion for what you’re doing if you can

passion for what you’re doing if you can find the thing that you love doing that

find the thing that you love doing that

find the thing that you love doing that you would do even if you weren’t getting

you would do even if you weren’t getting

you would do even if you weren’t getting paid to do it then you have to find the

paid to do it then you have to find the

paid to do it then you have to find the way to keep going even if doesn’t make

way to keep going even if doesn’t make

way to keep going even if doesn’t make sense

sense

sense you lost all practicality even if

you lost all practicality even if

you lost all practicality even if everybody around you telling you that

everybody around you telling you that

everybody around you telling you that you’re crazy and stupid if it’s inside

you’re crazy and stupid if it’s inside

you’re crazy and stupid if it’s inside here you have to keep finding a way to

here you have to keep finding a way to

here you have to keep finding a way to keep going if you take on part-time jobs

keep going if you take on part-time jobs

keep going if you take on part-time jobs maybe you go work for somebody else

maybe you go work for somebody else

maybe you go work for somebody else whatever it is you have to find a way to

whatever it is you have to find a way to

whatever it is you have to find a way to keep going if you’ve lost interest in it

keep going if you’ve lost interest in it

keep going if you’ve lost interest in it it’s not exciting sure anymore it was

it’s not exciting sure anymore it was

it’s not exciting sure anymore it was just something that you were trying to

just something that you were trying to

just something that you were trying to make some money off of then you should

make some money off of then you should

make some money off of then you should quit and move on to something else if

quit and move on to something else if

quit and move on to something else if you find that spark and you think that

you find that spark and you think that

you find that spark and you think that this is something that I really really

this is something that I really really

this is something that I really really have a passion for I want to do then you

have a passion for I want to do then you

have a passion for I want to do then you have to find a way to keep going don’t

have to find a way to keep going don’t

have to find a way to keep going don’t quit too soon and turn that spark into a

quit too soon and turn that spark into a

quit too soon and turn that spark into a fire so the question they today is I’m

fire so the question they today is I’m

fire so the question they today is I’m curious what’s your spark what’s the

curious what’s your spark what’s the

curious what’s your spark what’s the thing that gets you excited what’s the

thing that gets you excited what’s the

thing that gets you excited what’s the thing that gets you motivated what do

thing that gets you motivated what do

thing that gets you motivated what do you love about your business leave it

you love about your business leave it

you love about your business leave it down the comments below to be curious to

down the comments below to be curious to

down the comments below to be curious to find out I also want to give a quick

find out I also want to give a quick

find out I also want to give a quick shout out to David a special David thank

shout out to David a special David thank

shout out to David a special David thank you so much for picking up a copy of my

you so much for picking up a copy of my

you so much for picking up a copy of my book here one word it really really

book here one word it really really

book here one word it really really means a lot to me and I hope you

means a lot to me and I hope you

means a lot to me and I hope you enjoying the read so thank you guys

enjoying the read so thank you guys

enjoying the read so thank you guys again for watching I believe in you I

again for watching I believe in you I

again for watching I believe in you I hope you continue to believe in yourself

hope you continue to believe in yourself

hope you continue to believe in yourself and whatever your one word is much love

and whatever your one word is much love

and whatever your one word is much love and I’ll see you guys again tomorrow

and I’ll see you guys again tomorrow

and I’ll see you guys again tomorrow morning for another shot events presto

so do you have any advice for someone

so do you have any advice for someone who would like to start doing creative

who would like to start doing creative

who would like to start doing creative writing but has no idea where to start

writing but has no idea where to start

writing but has no idea where to start whatsoever um depends are you the kind

whatsoever um depends are you the kind

whatsoever um depends are you the kind of person who arm do you read a lot I

of person who arm do you read a lot I

of person who arm do you read a lot I read a lot yes and I write snarky emails

read a lot yes and I write snarky emails

read a lot yes and I write snarky emails but that’s not I’ve been told they’re

but that’s not I’ve been told they’re

but that’s not I’ve been told they’re very good I mean wouldn’t you say

very good I mean wouldn’t you say

very good I mean wouldn’t you say creative writing do you want to write

creative writing do you want to write

creative writing do you want to write fiction do you want to write humorous

fiction do you want to write humorous

fiction do you want to write humorous essays do you want or there’s inaudible

essays do you want or there’s inaudible

essays do you want or there’s inaudible and I would think you want to do stories

and I would think you want to do stories

and I would think you want to do stories yes okay so my advice is start writing

yes okay so my advice is start writing

yes okay so my advice is start writing stories just like do it really it’s

stories just like do it really it’s

stories just like do it really it’s almost as simple as that it’s start

almost as simple as that it’s start

almost as simple as that it’s start writing so pick a bigger style pick a

writing so pick a bigger style pick a

writing so pick a bigger style pick a theme look at the kind of you know you

theme look at the kind of you know you

theme look at the kind of you know you are not expected straight out of the hat

are not expected straight out of the hat

are not expected straight out of the hat to be a brave and original voice

to be a brave and original voice

to be a brave and original voice producing fine and wonderful fiction

producing fine and wonderful fiction

producing fine and wonderful fiction it’s much more like you know the first

it’s much more like you know the first

it’s much more like you know the first pancake on the griddle which is gonna be

pancake on the griddle which is gonna be

pancake on the griddle which is gonna be this weird black messy thing that you

this weird black messy thing that you

this weird black messy thing that you will either give to your dog or to a

will either give to your dog or to a

will either give to your dog or to a child trying to convince them yeah it’s

child trying to convince them yeah it’s

child trying to convince them yeah it’s nice

nice

nice hey you know if it’s you will you you’re

hey you know if it’s you will you you’re

hey you know if it’s you will you you’re right you finish things you start the

right you finish things you start the

right you finish things you start the next thing you write that you finish it

next thing you write that you finish it

next thing you write that you finish it someone there you get reasonably good

someone there you get reasonably good

someone there you get reasonably good arm and these two people or do you just

arm and these two people or do you just

arm and these two people or do you just yeah I the the the point I was found

yeah I the the the point I was found

yeah I the the the point I was found that I I would always learn more about

that I I would always learn more about

that I I would always learn more about what I’d done the moment I saw it in

what I’d done the moment I saw it in

what I’d done the moment I saw it in print or the moment these days probably

print or the moment these days probably

print or the moment these days probably the moment you’d see things up on the

the moment you’d see things up on the

the moment you’d see things up on the web but yeah II um to people um but the

web but yeah II um to people um but the

web but yeah II um to people um but the most important thing when you’re just

most important thing when you’re just

most important thing when you’re just starting out is write the next one a

starting out is write the next one a

starting out is write the next one a fume that you have you know a million

fume that you have you know a million

fume that you have you know a million words inside you that are absolute

words inside you that are absolute

words inside you that are absolute rubbish and you need to get them out

rubbish and you need to get them out

rubbish and you need to get them out before you get to the good ones and if

before you get to the good ones and if

before you get to the good ones and if you get there early that’s great that’s

you get there early that’s great that’s

you get there early that’s great that’s really my biggest advice thank you read

really my biggest advice thank you read

really my biggest advice thank you read everything you can read outside your

everything you can read outside your

everything you can read outside your comfort zone and write a lot let’s talk

comfort zone and write a lot let’s talk

comfort zone and write a lot let’s talk about that initiation of the dream how

about that initiation of the dream how

about that initiation of the dream how did that start and had that come about

did that start and had that come about

did that start and had that come about I’d started a business before that I

I’d started a business before that I

I’d started a business before that I raised four million bucks of other

raised four million bucks of other

raised four million bucks of other people’s money started a web

people’s money started a web

people’s money started a web Marketing company went boom and bust

Marketing company went boom and bust

Marketing company went boom and bust with the first dot-com boom and bust I

with the first dot-com boom and bust I

with the first dot-com boom and bust I knew I wanted to make it as an

knew I wanted to make it as an

knew I wanted to make it as an entrepreneur and start another business

entrepreneur and start another business

entrepreneur and start another business but I had no idea what I wanted to do

but I had no idea what I wanted to do

but I had no idea what I wanted to do and so for inspiration I went surfing

and so for inspiration I went surfing

and so for inspiration I went surfing and I planned a five-month surf trip

and I planned a five-month surf trip

and I planned a five-month surf trip around Australia and Indonesia the

around Australia and Indonesia the

around Australia and Indonesia the inspiration came before I even left I

inspiration came before I even left I

inspiration came before I even left I wanted to capture photos of myself and

wanted to capture photos of myself and

wanted to capture photos of myself and my friends that I was going on the trip

my friends that I was going on the trip

my friends that I was going on the trip with while we were surfing out in the

with while we were surfing out in the

with while we were surfing out in the water and no camera existed that allowed

water and no camera existed that allowed

water and no camera existed that allowed you to do that and so I set out to

you to do that and so I set out to

you to do that and so I set out to develop this wrist harness that I could

develop this wrist harness that I could

develop this wrist harness that I could put a single-use disposable camera into

put a single-use disposable camera into

put a single-use disposable camera into and surf with it and if I didn’t even

and surf with it and if I didn’t even

and surf with it and if I didn’t even mean it to be a business idea

mean it to be a business idea

mean it to be a business idea I just wanted to document my experience

I just wanted to document my experience

I just wanted to document my experience on this trip and as soon as I got it

on this trip and as soon as I got it

on this trip and as soon as I got it working well the light bulb went off and

working well the light bulb went off and

working well the light bulb went off and I realized oh my god there must be so

I realized oh my god there must be so

I realized oh my god there must be so many other surfers in the world that

many other surfers in the world that

many other surfers in the world that want something like this so you started

want something like this so you started

want something like this so you started with wrist straps essentially but how do

with wrist straps essentially but how do

with wrist straps essentially but how do you go from wrist straps it’s very

you go from wrist straps it’s very

you go from wrist straps it’s very simple to hardware into actually

simple to hardware into actually

simple to hardware into actually developing a camera I wanted to use

developing a camera I wanted to use

developing a camera I wanted to use higher quality cameras with my wrist

higher quality cameras with my wrist

higher quality cameras with my wrist strap to capture higher quality photos

strap to capture higher quality photos

strap to capture higher quality photos but every camera that I would use with

but every camera that I would use with

but every camera that I would use with the strap surfing I would break the

the strap surfing I would break the

the strap surfing I would break the camera because cameras weren’t designed

camera because cameras weren’t designed

camera because cameras weren’t designed to be used during rigorous activities

to be used during rigorous activities

to be used during rigorous activities like surfing and what I ended up doing

like surfing and what I ended up doing

like surfing and what I ended up doing was I spent two years going to trade

was I spent two years going to trade

was I spent two years going to trade shows the camera trade shows around the

shows the camera trade shows around the

shows the camera trade shows around the world to look for a camera that was

world to look for a camera that was

world to look for a camera that was close to what I would want to design

close to what I would want to design

close to what I would want to design after a year and a half about a year I

after a year and a half about a year I

after a year and a half about a year I found it and got the manufacturer to

found it and got the manufacturer to

found it and got the manufacturer to agree to make the modifications and

agree to make the modifications and

agree to make the modifications and begin building the cameras for me I

begin building the cameras for me I

begin building the cameras for me I actually did the deal without ever

actually did the deal without ever

actually did the deal without ever meeting the actual company is all email

meeting the actual company is all email

meeting the actual company is all email I had one phone call where we could

I had one phone call where we could

I had one phone call where we could barely understand each other because of

barely understand each other because of

barely understand each other because of language barrier we’re ten year in

language barrier we’re ten year in

language barrier we’re ten year in Shenzhen I wired my five thousand

Shenzhen I wired my five thousand

Shenzhen I wired my five thousand dollars for the tool so to be dizzy the

dollars for the tool so to be dizzy the

dollars for the tool so to be dizzy the mold to be made because it was it was

mold to be made because it was it was

mold to be made because it was it was actually cheaper just to wire five grand

actually cheaper just to wire five grand

actually cheaper just to wire five grand and to fly over there meet them have a

and to fly over there meet them have a

and to fly over there meet them have a business trip and I just figured okay

business trip and I just figured okay

business trip and I just figured okay we’ll just go for it

we’ll just go for it

we’ll just go for it and they ended up being legitimate and

and they ended up being legitimate and

and they ended up being legitimate and we were profitable from day one

we were profitable from day one

we were profitable from day one because it was just me one employee we

because it was just me one employee we

because it was just me one employee we just had no overhead and rolled one good

just had no overhead and rolled one good

just had no overhead and rolled one good production run into another and slowly

production run into another and slowly

production run into another and slowly scaled it and the GoPro that that

scaled it and the GoPro that that

scaled it and the GoPro that that everybody knows today has been built on

everybody knows today has been built on

everybody knows today has been built on two hundred and sixty-five thousand

two hundred and sixty-five thousand

two hundred and sixty-five thousand dollars of capital mom made it into

dollars of capital mom made it into

dollars of capital mom made it into college on his third try and became an

college on his third try and became an

college on his third try and became an English teacher with no computing or

English teacher with no computing or

English teacher with no computing or engineering background

engineering background

engineering background he’s an unlikely tech Titan but he says

he’s an unlikely tech Titan but he says

he’s an unlikely tech Titan but he says he was captivated by the internet from

he was captivated by the internet from

he was captivated by the internet from the moment he first saw it in 1995 when

the moment he first saw it in 1995 when

the moment he first saw it in 1995 when he came to the US as a translator I

he came to the US as a translator I

he came to the US as a translator I never touched keyboard before I was

never touched keyboard before I was

never touched keyboard before I was using computer before and I say what is

using computer before and I say what is

using computer before and I say what is Internet is a Jack you know such

Internet is a Jack you know such

Internet is a Jack you know such whatever you want on the Internet

whatever you want on the Internet

whatever you want on the Internet how can I search what I search me is it

how can I search what I search me is it

how can I search what I search me is it just the type I don’t want to type

just the type I don’t want to type

just the type I don’t want to type computers so expensive in China I don’t

computers so expensive in China I don’t

computers so expensive in China I don’t want to destroy it

want to destroy it

want to destroy it he said it’s not a bomb just the type so

he said it’s not a bomb just the type so

he said it’s not a bomb just the type so I touched the first to work of beer at

I touched the first to work of beer at

I touched the first to work of beer at that time very slow come out the

that time very slow come out the

that time very slow come out the American beer Japan beer in the German

American beer Japan beer in the German

American beer Japan beer in the German beer the new China beer so I was curious

beer the new China beer so I was curious

beer the new China beer so I was curious and it was typed China no China no data

and it was typed China no China no data

and it was typed China no China no data came back to Hangzhou with one dollar in

came back to Hangzhou with one dollar in

came back to Hangzhou with one dollar in my pocket scared worried and I came back

my pocket scared worried and I came back

my pocket scared worried and I came back and I said I want to do something called

and I said I want to do something called

and I said I want to do something called Internet

”

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