good morning everyone in 2002 when I started my career in journalism things
started my career in journalism things
started my career in journalism things were very different we were 10 years
were very different we were 10 years
were very different we were 10 years past the Gulf War one year past 9/11 in
past the Gulf War one year past 9/11 in
past the Gulf War one year past 9/11 in India we were seeing the dawn of a brand
India we were seeing the dawn of a brand
India we were seeing the dawn of a brand new president APJ Abdul Kalam breaking
new president APJ Abdul Kalam breaking
new president APJ Abdul Kalam breaking cultural religious and more importantly
cultural religious and more importantly
cultural religious and more importantly communal barriers we also saw the Delhi
communal barriers we also saw the Delhi
communal barriers we also saw the Delhi Metro coming I had to pinch myself to
Metro coming I had to pinch myself to
Metro coming I had to pinch myself to believe that this was back in 2002
believe that this was back in 2002
believe that this was back in 2002 journalism of course was a very very
journalism of course was a very very
journalism of course was a very very different field there were literally no
different field there were literally no
different field there were literally no jobs
jobs
jobs television happened to be in that small
television happened to be in that small
television happened to be in that small era that had just begun
era that had just begun
era that had just begun post do darshan we were talking about
post do darshan we were talking about
post do darshan we were talking about the cable television and possibly having
the cable television and possibly having
the cable television and possibly having more than one single program to watch on
more than one single program to watch on
more than one single program to watch on television and a channel which we could
television and a channel which we could
television and a channel which we could switch with a remote these were very
switch with a remote these were very
switch with a remote these were very exciting times at least that’s what I
exciting times at least that’s what I
exciting times at least that’s what I thought when I stepped into journalism
thought when I stepped into journalism
thought when I stepped into journalism the one thing that was missing back then
the one thing that was missing back then
the one thing that was missing back then is the one thing that we spend most of
is the one thing that we spend most of
is the one thing that we spend most of our time on today it was the mobile
our time on today it was the mobile
our time on today it was the mobile phone perhaps now the touch phone the
phone perhaps now the touch phone the
phone perhaps now the touch phone the phone that run everything from our basic
phone that run everything from our basic
phone that run everything from our basic phone calls to the electricity in our
phone calls to the electricity in our
phone calls to the electricity in our homes and in any single way can
homes and in any single way can
homes and in any single way can transform our knowledge base from zero
transform our knowledge base from zero
transform our knowledge base from zero to a hundred plus the powerful device
to a hundred plus the powerful device
to a hundred plus the powerful device rather tiny that changed the face of
rather tiny that changed the face of
rather tiny that changed the face of journalism as we see it today and
journalism as we see it today and
journalism as we see it today and perhaps it could even just be scratching
perhaps it could even just be scratching
perhaps it could even just be scratching the surface from what we might see
the surface from what we might see
the surface from what we might see journalism in less than five or ten
journalism in less than five or ten
journalism in less than five or ten years for me this was transformational
years for me this was transformational
years for me this was transformational because having seen journalism at the
because having seen journalism at the
because having seen journalism at the cusp of change from struggling to sit
cusp of change from struggling to sit
cusp of change from struggling to sit together as a family watch a single
together as a family watch a single
together as a family watch a single program together as
program together as
program together as an hour of the day to have things on
an hour of the day to have things on
an hour of the day to have things on demand on swipe I’m to be able to see
demand on swipe I’m to be able to see
demand on swipe I’m to be able to see content from tiny to large at my
content from tiny to large at my
content from tiny to large at my personal time was phenomenal the choice
personal time was phenomenal the choice
personal time was phenomenal the choice was now mine and the content and
was now mine and the content and
was now mine and the content and whatever was built was mine we can
whatever was built was mine we can
whatever was built was mine we can clearly thank a lot of people whether it
clearly thank a lot of people whether it
clearly thank a lot of people whether it was Steve Jobs or Mark Zuckerberg for
was Steve Jobs or Mark Zuckerberg for
was Steve Jobs or Mark Zuckerberg for creating versatility in what we do and
creating versatility in what we do and
creating versatility in what we do and how we do with that mobile phone but I
how we do with that mobile phone but I
how we do with that mobile phone but I think it’s been tremendous to see the
think it’s been tremendous to see the
think it’s been tremendous to see the power of what it did to communication
power of what it did to communication
power of what it did to communication and more importantly how it redefined
and more importantly how it redefined
and more importantly how it redefined the idea of news every single day I meet
the idea of news every single day I meet
the idea of news every single day I meet people animated with the idea of how
people animated with the idea of how
people animated with the idea of how news is transforming in India perhaps a
news is transforming in India perhaps a
news is transforming in India perhaps a step away from that pole at a word to
step away from that pole at a word to
step away from that pole at a word to say what is news in today’s world it’s
say what is news in today’s world it’s
say what is news in today’s world it’s gone from being something that was
gone from being something that was
gone from being something that was somewhat clearly defined in India from
somewhat clearly defined in India from
somewhat clearly defined in India from newspapers radios television to a
newspapers radios television to a
newspapers radios television to a whatsapp message to a messenger picture
whatsapp message to a messenger picture
whatsapp message to a messenger picture to an Instagram post to simply a hashtag
to an Instagram post to simply a hashtag
to an Instagram post to simply a hashtag that’s how news has transformed we have
that’s how news has transformed we have
that’s how news has transformed we have seen clips coming to us on whatsapp and
seen clips coming to us on whatsapp and
seen clips coming to us on whatsapp and very soon later we find them on
very soon later we find them on
very soon later we find them on television we see the fire and the
television we see the fire and the
television we see the fire and the ability of it to spread from what is
ability of it to spread from what is
ability of it to spread from what is social media or anything else that’s
social media or anything else that’s
social media or anything else that’s captured on your phone from an app to
captured on your phone from an app to
captured on your phone from an app to anything else to become mainstream news
anything else to become mainstream news
anything else to become mainstream news headline that eventually goes from TV to
headline that eventually goes from TV to
headline that eventually goes from TV to the next morning’s newspaper headline I
the next morning’s newspaper headline I
the next morning’s newspaper headline I think in many ways it makes it a very
think in many ways it makes it a very
think in many ways it makes it a very fascinating story about what’s going on
fascinating story about what’s going on
fascinating story about what’s going on and at the same time it puts that huge
and at the same time it puts that huge
and at the same time it puts that huge spotlight and says this is news and it’s
spotlight and says this is news and it’s
spotlight and says this is news and it’s no longer about what I as an editor of a
no longer about what I as an editor of a
no longer about what I as an editor of a channel is going to say what is defining
channel is going to say what is defining
channel is going to say what is defining news today it is you as consumers of
news today it is you as consumers of
news today it is you as consumers of news who are going to interpret what is
news who are going to interpret what is
news who are going to interpret what is news to you and what is used to the
news to you and what is used to the
news to you and what is used to the person sitting next to you and I think
person sitting next to you and I think
person sitting next to you and I think that’s where a lot of
that’s where a lot of
that’s where a lot of very interesting space lies it’s neither
very interesting space lies it’s neither
very interesting space lies it’s neither black nor white I would even say it’s
black nor white I would even say it’s
black nor white I would even say it’s not even great it has many colors like
not even great it has many colors like
not even great it has many colors like the color band on television and you are
the color band on television and you are
the color band on television and you are constantly interpreting where are we
constantly interpreting where are we
constantly interpreting where are we going to take this piece of news to the
going to take this piece of news to the
going to take this piece of news to the next level the idea are watching a
next level the idea are watching a
next level the idea are watching a single screen went to a second screen
single screen went to a second screen
single screen went to a second screen and I think now we are probably
and I think now we are probably
and I think now we are probably multitasking while watching to the
multitasking while watching to the
multitasking while watching to the extent that we might be on four
extent that we might be on four
extent that we might be on four different apps at that point discussing
different apps at that point discussing
different apps at that point discussing that very news piece through those apps
that very news piece through those apps
that very news piece through those apps even while it happens on television or
even while it happens on television or
even while it happens on television or might be sitting on a newspaper or might
might be sitting on a newspaper or might
might be sitting on a newspaper or might be a conversation in your drawing-room
be a conversation in your drawing-room
be a conversation in your drawing-room at this point in my life I realized that
at this point in my life I realized that
at this point in my life I realized that I have to get up and get going from
I have to get up and get going from
I have to get up and get going from being a television person with somebody
being a television person with somebody
being a television person with somebody who would deep dive into digital and I
who would deep dive into digital and I
who would deep dive into digital and I must say I didn’t think it would be that
must say I didn’t think it would be that
must say I didn’t think it would be that that that challenging the learning curve
that that challenging the learning curve
that that challenging the learning curve was steep and to me there is nothing as
was steep and to me there is nothing as
was steep and to me there is nothing as infectious and addictive as the idea of
infectious and addictive as the idea of
infectious and addictive as the idea of changing your ability to learn what you
changing your ability to learn what you
changing your ability to learn what you learn and expanding the scope of that
learn and expanding the scope of that
learn and expanding the scope of that learning curve perhaps being a student
learning curve perhaps being a student
learning curve perhaps being a student of journalism all my life and
of journalism all my life and
of journalism all my life and experiencing how journalism itself is
experiencing how journalism itself is
experiencing how journalism itself is coming to a brand new shape a brand new
coming to a brand new shape a brand new
coming to a brand new shape a brand new discussion to the extent that had got me
discussion to the extent that had got me
discussion to the extent that had got me right here on stage and so I started
right here on stage and so I started
right here on stage and so I started looking at she the people dot TV as my
looking at she the people dot TV as my
looking at she the people dot TV as my debut venture in journalism and why did
debut venture in journalism and why did
debut venture in journalism and why did I stop that there are many reasons
I stop that there are many reasons
I stop that there are many reasons besides the very basic fit which was the
besides the very basic fit which was the
besides the very basic fit which was the format of digital for me there were two
format of digital for me there were two
format of digital for me there were two very compelling reasons it had the idea
very compelling reasons it had the idea
very compelling reasons it had the idea of women at the center and numbers that
of women at the center and numbers that
of women at the center and numbers that were surprisingly disappointing about
were surprisingly disappointing about
were surprisingly disappointing about the way we interpreted women in the
the way we interpreted women in the
the way we interpreted women in the country
country
country we are what 1.3 billion people at least
we are what 1.3 billion people at least
we are what 1.3 billion people at least half of this population is women we’re
half of this population is women we’re
half of this population is women we’re talking of over 300 million people on
talking of over 300 million people on
talking of over 300 million people on the internet of which we are looking at
the internet of which we are looking at
the internet of which we are looking at nearly 60 million women coming online
nearly 60 million women coming online
nearly 60 million women coming online and doing transactions we’re talking
and doing transactions we’re talking
and doing transactions we’re talking about women being a very very very
about women being a very very very
about women being a very very very important part of the economy yet we
important part of the economy yet we
important part of the economy yet we grew up in a world
grew up in a world
grew up in a world which said women are niched and I would
which said women are niched and I would
which said women are niched and I would ask them why don’t I switch that if half
ask them why don’t I switch that if half
ask them why don’t I switch that if half the population is women and they are
the population is women and they are
the population is women and they are niche that law takes who are men and I
niche that law takes who are men and I
niche that law takes who are men and I think for a lot of people that planted
think for a lot of people that planted
think for a lot of people that planted the idea in the head and say this woman
the idea in the head and say this woman
the idea in the head and say this woman is truly making sense women need to be
is truly making sense women need to be
is truly making sense women need to be up there with the economy and the change
up there with the economy and the change
up there with the economy and the change the figures out there are tremendous in
the figures out there are tremendous in
the figures out there are tremendous in India alone we are saying that if we are
India alone we are saying that if we are
India alone we are saying that if we are today in a single-digit growth we are
today in a single-digit growth we are
today in a single-digit growth we are talking about 12 to 13 percent GDP
talking about 12 to 13 percent GDP
talking about 12 to 13 percent GDP growth add women to the dialogue to the
growth add women to the dialogue to the
growth add women to the dialogue to the works and get them to do work whether
works and get them to do work whether
works and get them to do work whether it’s work from home work using digital
it’s work from home work using digital
it’s work from home work using digital social media or actually just head to
social media or actually just head to
social media or actually just head to the offices so the opportunity for me
the offices so the opportunity for me
the offices so the opportunity for me was tremendous and I decided to pick my
was tremendous and I decided to pick my
was tremendous and I decided to pick my tool and my tool was going to be digital
tool and my tool was going to be digital
tool and my tool was going to be digital to actually increase strong
to actually increase strong
to actually increase strong conversations powerful conversations and
conversations powerful conversations and
conversations powerful conversations and see how women in India of contributing
see how women in India of contributing
see how women in India of contributing to its very very inherent idea of
to its very very inherent idea of
to its very very inherent idea of building the nation with that came the
building the nation with that came the
building the nation with that came the idea and the power of storytelling I
idea and the power of storytelling I
idea and the power of storytelling I think a lot of brand manager students
think a lot of brand manager students
think a lot of brand manager students professors everyone present here
professors everyone present here
professors everyone present here wouldn’t deny that today the power of
wouldn’t deny that today the power of
wouldn’t deny that today the power of telling the story of whatever you’re
telling the story of whatever you’re
telling the story of whatever you’re involved is with is going to be the one
involved is with is going to be the one
involved is with is going to be the one reason why you’re going to be able to
reason why you’re going to be able to
reason why you’re going to be able to succeed with the idea that you have the
succeed with the idea that you have the
succeed with the idea that you have the power of the idea today is pretty much
power of the idea today is pretty much
power of the idea today is pretty much as important as the power of
as important as the power of
as important as the power of storytelling around your idea which is
storytelling around your idea which is
storytelling around your idea which is why when we started to see the people TV
why when we started to see the people TV
why when we started to see the people TV we featured more than 30,000 women
we featured more than 30,000 women
we featured more than 30,000 women talking about real stories real women
talking about real stories real women
talking about real stories real women real stories not just the ten women that
real stories not just the ten women that
real stories not just the ten women that you all see every single time in the
you all see every single time in the
you all see every single time in the same different magnet same or different
same different magnet same or different
same different magnet same or different magazine year after year knowing that
magazine year after year knowing that
magazine year after year knowing that people around you have true stories true
people around you have true stories true
people around you have true stories true inspiration and are fighting every
inspiration and are fighting every
inspiration and are fighting every single day to actually make their
single day to actually make their
single day to actually make their careers make a change make impact such
careers make a change make impact such
careers make a change make impact such an idea that hadn’t existed in India
an idea that hadn’t existed in India
an idea that hadn’t existed in India till today and still does
till today and still does
till today and still does list we haven’t been able to put enough
list we haven’t been able to put enough
list we haven’t been able to put enough spotlight to fix some of the challenging
spotlight to fix some of the challenging
spotlight to fix some of the challenging gender issues that we currently see and
gender issues that we currently see and
gender issues that we currently see and might see till what’s the last figure I
might see till what’s the last figure I
might see till what’s the last figure I heard two thousand three hundred and
heard two thousand three hundred and
heard two thousand three hundred and seventy three is possibly by when we
seventy three is possibly by when we
seventy three is possibly by when we have a gender equal world so you can
have a gender equal world so you can
have a gender equal world so you can imagine the challenge is a long one and
imagine the challenge is a long one and
imagine the challenge is a long one and we have centuries to go to make that
we have centuries to go to make that
we have centuries to go to make that correction having said that I’ll take a
correction having said that I’ll take a
correction having said that I’ll take a step back towards the idea of what
step back towards the idea of what
step back towards the idea of what digital really does a platform
digital really does a platform
digital really does a platform particularly when one looks at women
particularly when one looks at women
particularly when one looks at women it’s transformational to the extent that
it’s transformational to the extent that
it’s transformational to the extent that it makes women who are uneducated
it makes women who are uneducated
it makes women who are uneducated illiterate actually become capable
illiterate actually become capable
illiterate actually become capable overnight we have been going from
overnight we have been going from
overnight we have been going from villages to urban India talking about
villages to urban India talking about
villages to urban India talking about the power of how women are using digital
the power of how women are using digital
the power of how women are using digital to transform their lives I met a young
to transform their lives I met a young
to transform their lives I met a young woman who created an entire business of
woman who created an entire business of
woman who created an entire business of flour jewelry from a corner of Salem in
flour jewelry from a corner of Salem in
flour jewelry from a corner of Salem in Tamil Nadu to 25 different stations in
Tamil Nadu to 25 different stations in
Tamil Nadu to 25 different stations in India where she’s selling through retail
India where she’s selling through retail
India where she’s selling through retail and the use of social media and it’s
and the use of social media and it’s
and the use of social media and it’s amazing to see how the power of
amazing to see how the power of
amazing to see how the power of connectivity that has come through
connectivity that has come through
connectivity that has come through through such stories she is now
through such stories she is now
through such stories she is now collaborating with women in Africa she
collaborating with women in Africa she
collaborating with women in Africa she is collaborating with women in the
is collaborating with women in the
is collaborating with women in the United States and then there are those
United States and then there are those
United States and then there are those who are finding research in other parts
who are finding research in other parts
who are finding research in other parts of the world another layer of this
of the world another layer of this
of the world another layer of this entire journey came through when I
entire journey came through when I
entire journey came through when I noticed how women across the world
noticed how women across the world
noticed how women across the world especially in emerging markets are able
especially in emerging markets are able
especially in emerging markets are able to make use of tools technical
to make use of tools technical
to make use of tools technical understanding information media
understanding information media
understanding information media relationships collaboration and
relationships collaboration and
relationships collaboration and cooperation simply by the use of social
cooperation simply by the use of social
cooperation simply by the use of social media and to me that again was a hugely
media and to me that again was a hugely
media and to me that again was a hugely powerful tool on she the people today we
powerful tool on she the people today we
powerful tool on she the people today we are running an amazing series of women
are running an amazing series of women
are running an amazing series of women of Africa and it actually
of Africa and it actually
of Africa and it actually collaboratively tells you journeys
collaboratively tells you journeys
collaboratively tells you journeys inspirations of how women in Africa and
inspirations of how women in Africa and
inspirations of how women in Africa and India are finding common causes breaking
India are finding common causes breaking
India are finding common causes breaking new ground and are able to share so much
new ground and are able to share so much
new ground and are able to share so much more information and
more information and
more information and psv go as a part of my experience in she
psv go as a part of my experience in she
psv go as a part of my experience in she the people and what we created with it
the people and what we created with it
the people and what we created with it over the last two years one of them came
over the last two years one of them came
over the last two years one of them came across pretty pretty well to me that as
across pretty pretty well to me that as
across pretty pretty well to me that as you create a digital brand you’re gonna
you create a digital brand you’re gonna
you create a digital brand you’re gonna have tremendous amount of information on
have tremendous amount of information on
have tremendous amount of information on hand and that would include the ability
hand and that would include the ability
hand and that would include the ability to splice and understand data in terms
to splice and understand data in terms
to splice and understand data in terms of what your consumers are watching and
of what your consumers are watching and
of what your consumers are watching and more importantly what they present for
more importantly what they present for
more importantly what they present for brands and that takes me back to
brands and that takes me back to
brands and that takes me back to complete the psyche in the fact that
complete the psyche in the fact that
complete the psyche in the fact that when we look at news as a nebulous world
when we look at news as a nebulous world
when we look at news as a nebulous world today it’s coming across as one which is
today it’s coming across as one which is
today it’s coming across as one which is challenged because there’s so much
challenged because there’s so much
challenged because there’s so much information so much content and there’s
information so much content and there’s
information so much content and there’s news and there’s no distinction in any
news and there’s no distinction in any
news and there’s no distinction in any of these and part of the problem as well
of these and part of the problem as well
of these and part of the problem as well as the opportunity is the fact that a
as the opportunity is the fact that a
as the opportunity is the fact that a lot of this data is challenging brands
lot of this data is challenging brands
lot of this data is challenging brands today to understand whether they are
today to understand whether they are
today to understand whether they are truly reaching out to the right customer
truly reaching out to the right customer
truly reaching out to the right customer whether this data is actually speaking
whether this data is actually speaking
whether this data is actually speaking back at them and more importantly are
back at them and more importantly are
back at them and more importantly are they in the race for simply numbers or
they in the race for simply numbers or
they in the race for simply numbers or searching for what could be a larger
searching for what could be a larger
searching for what could be a larger purpose lifting themselves from being a
purpose lifting themselves from being a
purpose lifting themselves from being a brand in the band or a brand wagon one
brand in the band or a brand wagon one
brand in the band or a brand wagon one who are actually understanding consumers
who are actually understanding consumers
who are actually understanding consumers in a deeper way is it better to have 500
in a deeper way is it better to have 500
in a deeper way is it better to have 500 people who truly understand your brand
people who truly understand your brand
people who truly understand your brand and are loyal and are interactive with
and are loyal and are interactive with
and are loyal and are interactive with it
it
it than 500-thousand who might have touched
than 500-thousand who might have touched
than 500-thousand who might have touched and go touched and gone and I think
and go touched and gone and I think
and go touched and gone and I think that’s really where we are seeing a
that’s really where we are seeing a
that’s really where we are seeing a transformation in how and what we
transformation in how and what we
transformation in how and what we consume and the power of the
consume and the power of the
consume and the power of the communication that I’ve been talking
communication that I’ve been talking
communication that I’ve been talking about part of this piece is what you
about part of this piece is what you
about part of this piece is what you consume how true is it how fake is it
consume how true is it how fake is it
consume how true is it how fake is it and how many times in a day do you ask
and how many times in a day do you ask
and how many times in a day do you ask yourself is this for real
yourself is this for real
yourself is this for real am i confused is there a reason for me
am i confused is there a reason for me
am i confused is there a reason for me to question this forward is this forward
to question this forward is this forward
to question this forward is this forward actually you know accurate how can I do
actually you know accurate how can I do
actually you know accurate how can I do a fact check so that takes me to the
a fact check so that takes me to the
a fact check so that takes me to the point that today we are going to remain
point that today we are going to remain
point that today we are going to remain in a flux with what is real and what is
in a flux with what is real and what is
in a flux with what is real and what is fake
fake
fake I think fake news in the last five years
I think fake news in the last five years
I think fake news in the last five years has become a very offs used free
has become a very offs used free
has become a very offs used free in our lives both as we question as well
in our lives both as we question as well
in our lives both as we question as well as as we consume there’s a very
as as we consume there’s a very
as as we consume there’s a very interesting comment made by a man called
interesting comment made by a man called
interesting comment made by a man called Robert Park who was one of the founders
Robert Park who was one of the founders
Robert Park who was one of the founders of Chicago school of sociology who said
of Chicago school of sociology who said
of Chicago school of sociology who said the idea of fake news is so human that
the idea of fake news is so human that
the idea of fake news is so human that is humanly impossible to say that this
is humanly impossible to say that this
is humanly impossible to say that this news in this context in this part of the
news in this context in this part of the
news in this context in this part of the world is fake and the same news in
world is fake and the same news in
world is fake and the same news in another part of the world could well be
another part of the world could well be
another part of the world could well be real or like I often say that one
real or like I often say that one
real or like I often say that one person’s troll could be another person’s
person’s troll could be another person’s
person’s troll could be another person’s fact-checker and I think that really has
fact-checker and I think that really has
fact-checker and I think that really has the essence of how how the universe of
the essence of how how the universe of
the essence of how how the universe of news is going to remain a bit led by
news is going to remain a bit led by
news is going to remain a bit led by confusions and kiosks I’m giving you
confusions and kiosks I’m giving you
confusions and kiosks I’m giving you opportunities to understand what is the
opportunities to understand what is the
opportunities to understand what is the light behind that particular source or
light behind that particular source or
light behind that particular source or the light behind that particular news
the light behind that particular news
the light behind that particular news piece that brings me to the point that
piece that brings me to the point that
piece that brings me to the point that today as we go ahead we will face a huge
today as we go ahead we will face a huge
today as we go ahead we will face a huge crisis of credibility as news gatherers
crisis of credibility as news gatherers
crisis of credibility as news gatherers as information broadcasters VG casters
as information broadcasters VG casters
as information broadcasters VG casters and more importantly journalists were
and more importantly journalists were
and more importantly journalists were trying to put together sense in the
trying to put together sense in the
trying to put together sense in the information and communication that they
information and communication that they
information and communication that they see and to me that is both fascinating
see and to me that is both fascinating
see and to me that is both fascinating and scary because it puts the power of
and scary because it puts the power of
and scary because it puts the power of understanding in your hands not in the
understanding in your hands not in the
understanding in your hands not in the gift the hands of the giver or the
gift the hands of the giver or the
gift the hands of the giver or the gatherer or the presenter of news that
gatherer or the presenter of news that
gatherer or the presenter of news that at same time offers an opportunity that
at same time offers an opportunity that
at same time offers an opportunity that if you do want to be real and if you do
if you do want to be real and if you do
if you do want to be real and if you do want to understand news you need to
want to understand news you need to
want to understand news you need to chase the knowledge the ideas the
chase the knowledge the ideas the
chase the knowledge the ideas the technology and tools that are creating
technology and tools that are creating
technology and tools that are creating that news in a very very very big way
that news in a very very very big way
that news in a very very very big way there are three things to look at number
there are three things to look at number
there are three things to look at number one what is the accuracy of that news is
one what is the accuracy of that news is
one what is the accuracy of that news is it fake is it real how can you yourself
it fake is it real how can you yourself
it fake is it real how can you yourself come out there and empower yourself with
come out there and empower yourself with
come out there and empower yourself with tools and understand how to gauge the
tools and understand how to gauge the
tools and understand how to gauge the quality of that piece of content that
quality of that piece of content that
quality of that piece of content that you’re reading to in their hand the rest
you’re reading to in their hand the rest
you’re reading to in their hand the rest of the world
of the world
of the world I think vanity is on the rise the world
I think vanity is on the rise the world
I think vanity is on the rise the world who thing the fact that people want to
who thing the fact that people want to
who thing the fact that people want to hear and see themselves much more
hear and see themselves much more
hear and see themselves much more I suppose the success of Instagram and
I suppose the success of Instagram and
I suppose the success of Instagram and Facebook has a lot to do with that and
Facebook has a lot to do with that and
Facebook has a lot to do with that and many others such platforms are emerging
many others such platforms are emerging
many others such platforms are emerging where you are constantly hearing your
where you are constantly hearing your
where you are constantly hearing your own self so we don’t have the problem of
own self so we don’t have the problem of
own self so we don’t have the problem of echo chambers the problem of having too
echo chambers the problem of having too
echo chambers the problem of having too many of very few filters
many of very few filters
many of very few filters I think the second piece to this is the
I think the second piece to this is the
I think the second piece to this is the fact that there is an algorithm in every
fact that there is an algorithm in every
fact that there is an algorithm in every one of us today that is the one that we
one of us today that is the one that we
one of us today that is the one that we can control but the ones around us are
can control but the ones around us are
can control but the ones around us are the ones that we just can’t control
the ones that we just can’t control
the ones that we just can’t control which is why it’s very important to
which is why it’s very important to
which is why it’s very important to realize that part of what we hear and
realize that part of what we hear and
realize that part of what we hear and part of what comes through then that
part of what comes through then that
part of what comes through then that echo chamber is the fact that algorithms
echo chamber is the fact that algorithms
echo chamber is the fact that algorithms are driving a great deal of what may
are driving a great deal of what may
are driving a great deal of what may seem like unbiased biased news and
seem like unbiased biased news and
seem like unbiased biased news and number three is the fact that there is a
number three is the fact that there is a
number three is the fact that there is a complete lack of cultural authority over
complete lack of cultural authority over
complete lack of cultural authority over the knowledge around us over our
the knowledge around us over our
the knowledge around us over our surroundings because we are so tunnel
surroundings because we are so tunnel
surroundings because we are so tunnel eyes towards watching what’s going on in
eyes towards watching what’s going on in
eyes towards watching what’s going on in social media as well as what’s being
social media as well as what’s being
social media as well as what’s being thrown at us by algorithms that to an
thrown at us by algorithms that to an
thrown at us by algorithms that to an extent we’ve forgotten our basics we
extent we’ve forgotten our basics we
extent we’ve forgotten our basics we don’t scratch the surface we don’t
don’t scratch the surface we don’t
don’t scratch the surface we don’t question why is this news coming to me
question why is this news coming to me
question why is this news coming to me why I must question it how can I
why I must question it how can I
why I must question it how can I question it the tools are all there but
question it the tools are all there but
question it the tools are all there but today journalism as a whole news
today journalism as a whole news
today journalism as a whole news gathering as a part to it are definitely
gathering as a part to it are definitely
gathering as a part to it are definitely having a crisis of confidence on one end
having a crisis of confidence on one end
having a crisis of confidence on one end but a huge opportunity the other I think
but a huge opportunity the other I think
but a huge opportunity the other I think for that to come around and turn into a
for that to come around and turn into a
for that to come around and turn into a win-win story
win-win story
win-win story the answers will lie with us with you
the answers will lie with us with you
the answers will lie with us with you and not necessarily with those who are
and not necessarily with those who are
and not necessarily with those who are out there digi casting or broadcasting
out there digi casting or broadcasting
out there digi casting or broadcasting with those who are out there to consume
with those who are out there to consume
with those who are out there to consume pick gather knowledge and find sense in
pick gather knowledge and find sense in
pick gather knowledge and find sense in this entire sort of chaotic world that
this entire sort of chaotic world that
this entire sort of chaotic world that we live in with that I’d like to thank
we live in with that I’d like to thank
we live in with that I’d like to thank you for having me here to speak about
you for having me here to speak about
you for having me here to speak about communication and on the TEDx @vm you
communication and on the TEDx @vm you
communication and on the TEDx @vm you all the best thanks so much
”
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