today we are going to talk about cocoa but we are going to look at it from the
but we are going to look at it from the
but we are going to look at it from the golden secrets of wisdom and wealth and
golden secrets of wisdom and wealth and
golden secrets of wisdom and wealth and that is what I’m going to talk to you
that is what I’m going to talk to you
that is what I’m going to talk to you about with our emphasis on the cocoa
about with our emphasis on the cocoa
about with our emphasis on the cocoa value team I’m going to talk about this
value team I’m going to talk about this
value team I’m going to talk about this because I come from Ghana and god I
because I come from Ghana and god I
because I come from Ghana and god I throw nuts with cocoa so if you’ve never
throw nuts with cocoa so if you’ve never
throw nuts with cocoa so if you’ve never seen a cocoa tree before I have to place
seen a cocoa tree before I have to place
seen a cocoa tree before I have to place outswing see you a cocoa tree that’s me
outswing see you a cocoa tree that’s me
outswing see you a cocoa tree that’s me and one of my life that they’re enjoying
and one of my life that they’re enjoying
and one of my life that they’re enjoying sunshine in the green area of Ghana so I
sunshine in the green area of Ghana so I
sunshine in the green area of Ghana so I like to start with a little story about
like to start with a little story about
like to start with a little story about my grandfather my late grandfather Nana
my grandfather my late grandfather Nana
my grandfather my late grandfather Nana coffee I do he died many years ago but
coffee I do he died many years ago but
coffee I do he died many years ago but he was my hero I loved him and why
he was my hero I loved him and why
he was my hero I loved him and why because when I was 9 years old my mother
because when I was 9 years old my mother
because when I was 9 years old my mother sent me over to live with him he was a
sent me over to live with him he was a
sent me over to live with him he was a village chief he was blind but a great
village chief he was blind but a great
village chief he was blind but a great famine and I think that’s why I
famine and I think that’s why I
famine and I think that’s why I developed my love for farming and
developed my love for farming and
developed my love for farming and agribusiness this man used to tell me
agribusiness this man used to tell me
agribusiness this man used to tell me lots of stories and he was famous for
lots of stories and he was famous for
lots of stories and he was famous for telling Greek stories and some of this
telling Greek stories and some of this
telling Greek stories and some of this Asia fables and I remember one
Asia fables and I remember one
Asia fables and I remember one particular one about the farmer who had
particular one about the farmer who had
particular one about the farmer who had a golden and back who used to give out
a golden and back who used to give out
a golden and back who used to give out him laid golden eggs I’m sure most of
him laid golden eggs I’m sure most of
him laid golden eggs I’m sure most of you do know about that particular story
you do know about that particular story
you do know about that particular story and I was amazing so I kept telling him
and I was amazing so I kept telling him
and I was amazing so I kept telling him Nana please tell me that story again and
Nana please tell me that story again and
Nana please tell me that story again and you know he was a blind man so he goes
you know he was a blind man so he goes
you know he was a blind man so he goes like he just blink blink blink when he
like he just blink blink blink when he
like he just blink blink blink when he tells the story so I guess with all that
tells the story so I guess with all that
tells the story so I guess with all that and after so many years of reflection I
and after so many years of reflection I
and after so many years of reflection I realized that because of that story he
realized that because of that story he
realized that because of that story he told me I always go out looking for
told me I always go out looking for
told me I always go out looking for golden stories to tell hence my topic
golden stories to tell hence my topic
golden stories to tell hence my topic the golden secrets of wisdom and wealth
the golden secrets of wisdom and wealth
the golden secrets of wisdom and wealth by this time with an emphasis on cocoa
by this time with an emphasis on cocoa
by this time with an emphasis on cocoa because he himself was a cocoa farmer so
because he himself was a cocoa farmer so
because he himself was a cocoa farmer so how did this happen
how did this happen
how did this happen after so many years I grew up and I
after so many years I grew up and I
after so many years I grew up and I realized that I would want to study
realized that I would want to study
realized that I would want to study agribusiness at school so without
agribusiness at school so without
agribusiness at school so without thinking I realized that my connection
thinking I realized that my connection
thinking I realized that my connection with my grandfather who was a great
with my grandfather who was a great
with my grandfather who was a great cocoa farmer had led me into studying
cocoa farmer had led me into studying
cocoa farmer had led me into studying agribusiness and I love agribusiness why
agribusiness and I love agribusiness why
agribusiness and I love agribusiness why when I was young he asked us to go to
when I was young he asked us to go to
when I was young he asked us to go to his farm when we went back to school
his farm when we went back to school
his farm when we went back to school after holidays and he told us the story
after holidays and he told us the story
after holidays and he told us the story when you go to the farm you can go in
when you go to the farm you can go in
when you go to the farm you can go in and harvest as many cotton kocoum and
and harvest as many cotton kocoum and
and harvest as many cotton kocoum and Leafs in our life dilates the connect
Leafs in our life dilates the connect
Leafs in our life dilates the connect consumer is like spinach if you’re able
consumer is like spinach if you’re able
consumer is like spinach if you’re able to harvest as many as you can
to harvest as many as you can
to harvest as many as you can you are going to sell it and that is
you are going to sell it and that is
you are going to sell it and that is going to become your free gifts to go
going to become your free gifts to go
going to become your free gifts to go back to school so my first
back to school so my first
back to school so my first entrepreneurship training came from my
entrepreneurship training came from my
entrepreneurship training came from my late grandfather negotiate so since then
late grandfather negotiate so since then
late grandfather negotiate so since then I have fallen in love with agribusiness
I have fallen in love with agribusiness
I have fallen in love with agribusiness and that’s how come I ended up studying
and that’s how come I ended up studying
and that’s how come I ended up studying at the business I went as an advisor we
at the business I went as an advisor we
at the business I went as an advisor we have an NGO that’s of course women and
have an NGO that’s of course women and
have an NGO that’s of course women and entrepreneurs all over the country and I
entrepreneurs all over the country and I
entrepreneurs all over the country and I have done this for 10 years as a course
have done this for 10 years as a course
have done this for 10 years as a course Munda and I’ve learned so much so the
Munda and I’ve learned so much so the
Munda and I’ve learned so much so the six weeks
six weeks
six weeks this golden secrets on share with you
this golden secrets on share with you
this golden secrets on share with you it’s a result of over ten years of work
it’s a result of over ten years of work
it’s a result of over ten years of work and some of the things that have
and some of the things that have
and some of the things that have distilled the principles that have wet
distilled the principles that have wet
distilled the principles that have wet and that is some of the things I’m going
and that is some of the things I’m going
and that is some of the things I’m going to be sharing with you we have the sole
to be sharing with you we have the sole
to be sharing with you we have the sole twelve over the ten years but today I
twelve over the ten years but today I
twelve over the ten years but today I have the pleasure to deste with you
have the pleasure to deste with you
have the pleasure to deste with you about three so that we can relate it to
about three so that we can relate it to
about three so that we can relate it to some of the issues in the cocoa value
some of the issues in the cocoa value
some of the issues in the cocoa value chain so today I like to share with you
chain so today I like to share with you
chain so today I like to share with you something I had very nice coats that my
something I had very nice coats that my
something I had very nice coats that my father used to say he said to be great
father used to say he said to be great
father used to say he said to be great you just have to splats you don’t have
you just have to splats you don’t have
you just have to splats you don’t have to be great to spats just nuts
to be great to spats just nuts
to be great to spats just nuts so anytime I hear someone talk about
so anytime I hear someone talk about
so anytime I hear someone talk about something later than I remember him that
something later than I remember him that
something later than I remember him that people need to be great with that so
people need to be great with that so
people need to be great with that so right after school after working and
right after school after working and
right after school after working and cooperates I wasn’t a lot of development
cooperates I wasn’t a lot of development
cooperates I wasn’t a lot of development work I just went ahead and said I’m
work I just went ahead and said I’m
work I just went ahead and said I’m quitting the development work I’m going
quitting the development work I’m going
quitting the development work I’m going to do something to change the world and
to do something to change the world and
to do something to change the world and I want to work with women
I want to work with women
I want to work with women agribusiness value chains youth so I get
agribusiness value chains youth so I get
agribusiness value chains youth so I get started
started
started the kinetic development moving from
the kinetic development moving from
the kinetic development moving from school to school with my cronies and
school to school with my cronies and
school to school with my cronies and went out there we taught people about
went out there we taught people about
went out there we taught people about entrepreneurship and particularly to
entrepreneurship and particularly to
entrepreneurship and particularly to focus on how to get value in the
focus on how to get value in the
focus on how to get value in the agribusiness value chain my focus and my
agribusiness value chain my focus and my
agribusiness value chain my focus and my my passion for for I am Coco is so
my passion for for I am Coco is so
my passion for for I am Coco is so intense that I I tried to connect why a
intense that I I tried to connect why a
intense that I I tried to connect why a country rich in cocoa must have furnace
country rich in cocoa must have furnace
country rich in cocoa must have furnace the average cocoa farmer is poor but
the average cocoa farmer is poor but
the average cocoa farmer is poor but burner employs over 60% of our people in
burner employs over 60% of our people in
burner employs over 60% of our people in agribusiness or I’ll say in the farming
agribusiness or I’ll say in the farming
agribusiness or I’ll say in the farming sector we also enclose objective percent
sector we also enclose objective percent
sector we also enclose objective percent of our income from cocoa so who could do
of our income from cocoa so who could do
of our income from cocoa so who could do generate a lot of income for the country
generate a lot of income for the country
generate a lot of income for the country unfortunately the axis who are the
unfortunately the axis who are the
unfortunately the axis who are the bottom part of it at the poorest so just
bottom part of it at the poorest so just
bottom part of it at the poorest so just think about it why would a young person
think about it why would a young person
think about it why would a young person like me want to go back to famine
like me want to go back to famine
like me want to go back to famine they’re role models are nothing to write
they’re role models are nothing to write
they’re role models are nothing to write home about
home about
home about I wouldn’t like to go and be like one of
I wouldn’t like to go and be like one of
I wouldn’t like to go and be like one of them today you are exiting and the other
them today you are exiting and the other
them today you are exiting and the other people there too are not being fully
people there too are not being fully
people there too are not being fully utilized
utilized
utilized however under cocoa Sam you realize that
however under cocoa Sam you realize that
however under cocoa Sam you realize that a lot of men all these farms because
a lot of men all these farms because
a lot of men all these farms because it’s a cash crop the land you see you
it’s a cash crop the land you see you
it’s a cash crop the land you see you need the land for about 40 to 50 years
need the land for about 40 to 50 years
need the land for about 40 to 50 years and most women on Schwartzman II didn’t
and most women on Schwartzman II didn’t
and most women on Schwartzman II didn’t have access to land to start a cocoa
have access to land to start a cocoa
have access to land to start a cocoa farm so traditionally they do help on
farm so traditionally they do help on
farm so traditionally they do help on the cocoa farms as support to their
the cocoa farms as support to their
the cocoa farms as support to their husband and the youth would also help
husband and the youth would also help
husband and the youth would also help out on the cocoa farms so when the money
out on the cocoa farms so when the money
out on the cocoa farms so when the money comes their own and is your father or
comes their own and is your father or
comes their own and is your father or your grandfather actually have the money
your grandfather actually have the money
your grandfather actually have the money I would use some to take care of the
I would use some to take care of the
I would use some to take care of the family I think about it for a country
family I think about it for a country
family I think about it for a country rich in cocoa the global markets for
rich in cocoa the global markets for
rich in cocoa the global markets for cocoa recognize and acknowledge Ghana as
cocoa recognize and acknowledge Ghana as
cocoa recognize and acknowledge Ghana as one of the best cocoa producing
one of the best cocoa producing
one of the best cocoa producing countries we produced premium sun-dried
countries we produced premium sun-dried
countries we produced premium sun-dried cocoa and globally anybody any country
cocoa and globally anybody any country
cocoa and globally anybody any country any of organization producing chocolates
any of organization producing chocolates
any of organization producing chocolates would always want to have a percentage
would always want to have a percentage
would always want to have a percentage of their chocolates having premium
of their chocolates having premium
of their chocolates having premium sun-dried cocoa beans so if this is true
sun-dried cocoa beans so if this is true
sun-dried cocoa beans so if this is true then it means
then it means
then it means as you all put up your hands about 80%
as you all put up your hands about 80%
as you all put up your hands about 80% of you would love to eat chocolate and
of you would love to eat chocolate and
of you would love to eat chocolate and maybe chocolate from Ghana but supposin
maybe chocolate from Ghana but supposin
maybe chocolate from Ghana but supposin just think about it if everyone every
just think about it if everyone every
just think about it if everyone every woman in Ghana working on these phones
woman in Ghana working on these phones
woman in Ghana working on these phones have opportunity to have another acre of
have opportunity to have another acre of
have opportunity to have another acre of cocoa farm in addition to what the man
cocoa farm in addition to what the man
cocoa farm in addition to what the man has if every young person in Ghana has
has if every young person in Ghana has
has if every young person in Ghana has opportunity to have one other acre of
opportunity to have one other acre of
opportunity to have one other acre of cocoa Sam can you imagine the wealth
cocoa Sam can you imagine the wealth
cocoa Sam can you imagine the wealth that Ghana will have would we have cocoa
that Ghana will have would we have cocoa
that Ghana will have would we have cocoa funny no but they are challenges lung is
funny no but they are challenges lung is
funny no but they are challenges lung is an issue you cannot get a lot it is
an issue you cannot get a lot it is
an issue you cannot get a lot it is inherited you cannot get large tracts of
inherited you cannot get large tracts of
inherited you cannot get large tracts of land because it belongs to families
land because it belongs to families
land because it belongs to families government doesn’t have long to give and
government doesn’t have long to give and
government doesn’t have long to give and so they use are kicked out nicely you
so they use are kicked out nicely you
so they use are kicked out nicely you don’t even see good role models say they
don’t even see good role models say they
don’t even see good role models say they move out and the women do not have
move out and the women do not have
move out and the women do not have access to land to add value to what is
access to land to add value to what is
access to land to add value to what is happening so let’s look at we’ve seen
happening so let’s look at we’ve seen
happening so let’s look at we’ve seen some opportunities let’s look at someone
some opportunities let’s look at someone
some opportunities let’s look at someone in service look at some and challenges
in service look at some and challenges
in service look at some and challenges let’s look at some opportunities in the
let’s look at some opportunities in the
let’s look at some opportunities in the same cocoa value chain we talked about
same cocoa value chain we talked about
same cocoa value chain we talked about one area where production happens where
one area where production happens where
one area where production happens where the farm is the key primary inputs to
the farm is the key primary inputs to
the farm is the key primary inputs to the whole global markets have you
the whole global markets have you
the whole global markets have you thought about moving up the chain value
thought about moving up the chain value
thought about moving up the chain value addition services all this is
addition services all this is
addition services all this is monopolized by our government because
monopolized by our government because
monopolized by our government because it’s a value chain that is controlled
it’s a value chain that is controlled
it’s a value chain that is controlled strongly by the governance a few
strongly by the governance a few
strongly by the governance a few companies are now coming in as produce
companies are now coming in as produce
companies are now coming in as produce bias but currently it is only produced
bias but currently it is only produced
bias but currently it is only produced buying a few companies are processing
buying a few companies are processing
buying a few companies are processing partially and then it is exported out of
partially and then it is exported out of
partially and then it is exported out of the country
the country
the country you can bet Chile counts the number of
you can bet Chile counts the number of
you can bet Chile counts the number of chocolates companies will have in Ghana
chocolates companies will have in Ghana
chocolates companies will have in Ghana one major one we don’t have any more but
one major one we don’t have any more but
one major one we don’t have any more but can you imagine if the use of Ghana not
can you imagine if the use of Ghana not
can you imagine if the use of Ghana not only the use of Ghana but the use of
only the use of Ghana but the use of
only the use of Ghana but the use of Africa can think of increasing the
Africa can think of increasing the
Africa can think of increasing the volume of cooking and in making sure
volume of cooking and in making sure
volume of cooking and in making sure that it goes into the value chains all
that it goes into the value chains all
that it goes into the value chains all over the world can imagine the world’s
over the world can imagine the world’s
over the world can imagine the world’s who have and that’s the first circuit of
who have and that’s the first circuit of
who have and that’s the first circuit of Google
Google the golden secrets of wisdom and wealth
the golden secrets of wisdom and wealth
the golden secrets of wisdom and wealth how are we going to give this wisdom to
how are we going to give this wisdom to
how are we going to give this wisdom to the youth how I’m going to give you this
the youth how I’m going to give you this
the youth how I’m going to give you this wisdom to our policymakers to engage the
wisdom to our policymakers to engage the
wisdom to our policymakers to engage the youth and to engage particularly women
youth and to engage particularly women
youth and to engage particularly women who over the years have seen increase
who over the years have seen increase
who over the years have seen increase the acreage of cocoa so that we can make
the acreage of cocoa so that we can make
the acreage of cocoa so that we can make sure that you are anymore
sure that you are anymore
sure that you are anymore from the global markets and you just
from the global markets and you just
from the global markets and you just that alone but moving up the chain you
that alone but moving up the chain you
that alone but moving up the chain you can be a major supplier a major
can be a major supplier a major
can be a major supplier a major processor you can have a plant in South
processor you can have a plant in South
processor you can have a plant in South Africa you can have a plant in another
Africa you can have a plant in another
Africa you can have a plant in another country you can buy from Cote d’Ivoire
country you can buy from Cote d’Ivoire
country you can buy from Cote d’Ivoire you can also add value and you can also
you can also add value and you can also
you can also add value and you can also invest in the commodity because right
invest in the commodity because right
invest in the commodity because right now cocoa is not just written out
now cocoa is not just written out
now cocoa is not just written out chocolates
chocolates
chocolates it is used as cosmetics it can be used
it is used as cosmetics it can be used
it is used as cosmetics it can be used for so many that’s even cocoa bars just
for so many that’s even cocoa bars just
for so many that’s even cocoa bars just to get a beautiful body there are so
to get a beautiful body there are so
to get a beautiful body there are so many things that cocoa can be medicinal
many things that cocoa can be medicinal
many things that cocoa can be medicinal there are who little things that cocoa
there are who little things that cocoa
there are who little things that cocoa can do but just imagine the wealth that
can do but just imagine the wealth that
can do but just imagine the wealth that can be created if we can identify these
can be created if we can identify these
can be created if we can identify these opportunities and put in place
opportunities and put in place
opportunities and put in place opportunities for other people to engage
opportunities for other people to engage
opportunities for other people to engage in this value chain so now to say again
in this value chain so now to say again
in this value chain so now to say again that there’s this cotton in a really
that there’s this cotton in a really
that there’s this cotton in a really encourages me again professor Audrey
encourages me again professor Audrey
encourages me again professor Audrey told us about this and he said if you
told us about this and he said if you
told us about this and he said if you want to dream dream big but start small
want to dream dream big but start small
want to dream dream big but start small and act now so the question is what can
and act now so the question is what can
and act now so the question is what can we do now to improve the situation this
we do now to improve the situation this
we do now to improve the situation this is the cocoa tree thinking when it’s
is the cocoa tree thinking when it’s
is the cocoa tree thinking when it’s ripens there’s a pot inside so there is
ripens there’s a pot inside so there is
ripens there’s a pot inside so there is a couple of bees inside it is dried and
a couple of bees inside it is dried and
a couple of bees inside it is dried and that is what is produced into whatever
that is what is produced into whatever
that is what is produced into whatever products you want to do from our end
products you want to do from our end
products you want to do from our end where I worked as an advisor I support
where I worked as an advisor I support
where I worked as an advisor I support women young people entrepreneurs to go
women young people entrepreneurs to go
women young people entrepreneurs to go into whatever one entrepreneur that we
into whatever one entrepreneur that we
into whatever one entrepreneur that we have supported has really encouraged me
have supported has really encouraged me
have supported has really encouraged me just call Franciscan Valley five years
just call Franciscan Valley five years
just call Franciscan Valley five years ago we helped her to secure a grants and
ago we helped her to secure a grants and
ago we helped her to secure a grants and to start a business in the cocoa Valley
to start a business in the cocoa Valley
to start a business in the cocoa Valley chain guess what she did it
chain guess what she did it
chain guess what she did it identified Coco wastes you see that quad
identified Coco wastes you see that quad
identified Coco wastes you see that quad when they break the pot that is wastes
when they break the pot that is wastes
when they break the pot that is wastes it is the beans that the big guys are
it is the beans that the big guys are
it is the beans that the big guys are after to secure these pots and started
after to secure these pots and started
after to secure these pots and started producing cosmetics one the their poets
producing cosmetics one the their poets
producing cosmetics one the their poets today with Yummie sweaters product I
today with Yummie sweaters product I
today with Yummie sweaters product I went out on my way coming to South
went out on my way coming to South
went out on my way coming to South Africa I forgot to get some from her
Africa I forgot to get some from her
Africa I forgot to get some from her factory I went to the duty-free shop in
factory I went to the duty-free shop in
factory I went to the duty-free shop in Ghana and there it was it was selling
Ghana and there it was it was selling
Ghana and there it was it was selling for $5.00 very strong can you imagine
for $5.00 very strong can you imagine
for $5.00 very strong can you imagine the wealth if this small thing is
the wealth if this small thing is
the wealth if this small thing is selling for $5.00 could have made the
selling for $5.00 could have made the
selling for $5.00 could have made the wasted Pope cocoapods that could have
wasted Pope cocoapods that could have
wasted Pope cocoapods that could have been Ted in three products for very low
been Ted in three products for very low
been Ted in three products for very low stakes look at the world we have lost so
stakes look at the world we have lost so
stakes look at the world we have lost so what we have done we have that done one
what we have done we have that done one
what we have done we have that done one example she has gone to every continent
example she has gone to every continent
example she has gone to every continent just showcasing this product she has
just showcasing this product she has
just showcasing this product she has received so many awards and recently she
received so many awards and recently she
received so many awards and recently she was the keynote speaker at our men’s
was the keynote speaker at our men’s
was the keynote speaker at our men’s events a very great inspiration
”
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